In 2017, Doug and Ashley Waldbueser set out to bring positivity into the world by creating The Inspiration Company. It all started as a small idea of making bracelets with uplifting messages to help them stay positive during tough times. This quickly turned into a successful jewelry brand. The Inspiration Company is selling in over 50 stores across the United States and online through its Shopify website.

Challenges

As the business expanded, the challenges started popping up. They were selling both online and in physical stores, but keeping track of inventory across multiple channels was becoming a real headache. Initially, they used Wix for e-commerce and Square for in-person sales, but these systems didn’t work well together. This made it difficult to keep everything organized, and they were spending too much time dealing with technical issues instead of focusing on growing the brand.

Solution

To solve these problems, Doug and Ashley decided to switch everything to Shopify. They moved their online store to Shopify Plus and started using Shopify POS (Point of Sale) in their physical locations. This change made a huge difference. Now, they could manage all their inventory from one place, making it much easier to move products between stores and restock before items ran out. Shopify’s reports also helped them see which products were selling best at each location, so they could plan better and avoid overstocking.

Another big improvement that came with Shopify is it lets staff assist customers and accept payments anywhere in the store, making the checkout process smooth and hassle-free. Managing their 450+ employees also became easier with Shopify’s tools for tracking staff performance and assigning roles.

The Results

The shift to Shopify had a big impact on The Inspiration Company’s growth. They experienced a significant increase in sales, opened new stores at a faster pace, and achieved a remarkable 700% increase in revenue in just one year.

The Inspiration Company is all about spreading positivity, and with Shopify as their partner, they’re ready to inspire even more people. By keeping their operations simple and efficient, The Inspiration Company can focus on creating products that uplift and inspire, one bracelet at a time.

At Colorwhistle, we’re dedicated to helping businesses to reach their full potential. Our team of experts specializes in Shopify store development, offering solutions to suit your unique needs. From custom designs to advanced features, we’ll work closely with you to create an online store.

-Swathitha
Content Marketing Team.