YouTube Marketing Statistics 2025: Marketing, Audience & Revenue Trends 

If you’re not paying attention to the latest YouTube statistics for 2025, your marketing strategy is already behind. With over 2 billion logged-in users each month, YouTube remains a dominant force, and the platform is evolving faster than ever. New trends are reshaping how content is created, consumed, and marketed, making it essential for businesses and creators to stay updated. Many brands now invest in YouTube marketing services to build impactful campaigns, grow their channels, and adapt to the platform’s shifting algorithms.

To craft winning strategies, understanding the data behind YouTube’s growth is crucial. In this blog, we’ve compiled the most important YouTube marketing statistics for 2025 — covering audience behavior, advertising performance, and emerging trends. These insights will help you fine-tune your approach, reach wider audiences, and capitalize on the platform’s full potential.

Top YouTube Statistics

• YouTube is the Second Most Popular Social Media Network Worldwide
• In YouTube, more Than 500 Hours of Video Were Uploaded Every Minute

• YouTube Premium Had Roughly 125 Million Users as of 2025 
• YouTube Generated $36.1 Billion in Revenue Last Year 
• YouTube CEO Susan Wojcicki Stepped Down After 25 Years in the Company 

General YouTube Statistics

• Among U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.
• YouTube has 100 million paid subscribers

• YouTubers have created over 113 million YouTube channels to date and over 20 billion videos have been uploaded since the sites founding in 2005. 
• YouTube is the sixth most popular social platform by monthly sessions at 212.1 billion. 
• YouTube has a daily open rate of 63.5% 
• It has the 2nd highest average time per user, per month at 27 hours (the first place prize goes to TikTok) 
• YouTube’s logged-in users rack up more than one billion hours of video watch time each day. 
• YouTube Shorts average roughly 70 billion daily views 

YouTube Usage Statistics

• There Are 2.53 Billion Monthly Active YouTube Users Worldwide
• 62% of Internet Users in the U.S. Access YouTube Daily

• Children in the UK Spend Approximately 66 Minutes Per Day on YouTube 
• Children in the U.S. Spend 77 Minutes Per Day on YouTube 
• YouTube Shorts Has 2 Billion Monthly Active Users 
• 63% of watch time on YouTube happens on a mobile device.  
• 12.3% of internet users rely on vlogs (video blogs) to conduct brand research.  
• The country with the most YouTube users is India. 
• According to Google, users spend more than 1 billion hours of time watching YouTube videos every day. Now that’s a lot of eyeballs! 
• Users spend 29 hours per month on YouTube mobile 

• YouTube Kids saw 144 million downloads in 2024
• Only 1.1% of YouTube users exclusively use YouTube and no other social media platforms

YouTube Demographics Statistics

• YouTube’s User Base is 54% Male. Men occupy the largest ad-read potential of YouTube users at 54% (men between the ages 25-34 is the larges group). 46% of YouTube users are women.

• The Most Active Users by Age Are All Across the Board
• 39% of internet users worldwide use YouTube. With a lot of competition out there, just under half of all internet users log into YouTube regularly.
• YouTube is popular with younger audiences, but it boasts a healthy user base spanning all ages. For instance, 95% of individuals between the ages 18-29 and 95% of individuals ages 30-49 use YouTube, as well as 49% of users who are 65+. By comparison, other social media platforms like TikTok and Snapchat haven’t caught on as much with older audiences.
• YouTube is available in over 100 countries and offers content in 80 different languages. It’s one of the largest global social media platforms, which helps to make it more attractive to more people.

YouTube User Statistics

• YouTube is the second most used social media platform in the world by MAU, trailing Facebook. The third most used social media platform is Instagram.
• 54% of YouTube users are visiting the platform daily and more than a third visit several times a day. The video platform has one of the most engaged audiences of all social media!
• Over 216 million U.S. adults use YouTube

• 87% of YouTube’s user base identifies as having attended some college with 90% being a college graduate or higher.
• In the United States, YouTube’s user base tends to be pretty diverse. According to Pew Research Center, YouTube usage is split more or less evenly among White (82%), Black (88%), Hispanic (89%), and Asian (93%) populations.
• In the United States, YouTube’s user base tends to be pretty diverse. According to Pew Research Center, YouTube usage is split more or less evenly among White (82%), Black (88%), Hispanic (89%), and Asian (93%) populations.

YouTube Target Audience Statistics

• Gaming-related content is immensely popular, as is sports content. Live sports digital viewership is expected to reach 90 million viewers by 2025. Meanwhile, 74% of sports fans visit YouTube several times each week.
• YouTube content for kids is also booming. 80% of parents with kids ages 11 or younger say they let their children watch YouTube. There is also tons of kid-friendly content, including Cocomelon, which is one of the top five most popular channels.
• The word “song” is the top search query on YouTube, followed by “movie” which is the second most searched term.

• Baby Shark Dance is the most viewed video on YouTube.

YouTube Monetization Statistics

YouTube introduced its monetization strategy in 2006, just a little over a year after the platform’s launch. By 2009, creators had access to seven different ad formats to monetize their channels. Let’s take a closer look at how much YouTubers are earning today along with other key YouTube revenue statistics.

• In Q4 of 2024, YouTube made $10.4 billion in ad revenue.
• YouTube brand value rose to $31.7 billion in 2024.
• Jimmy Donaldson, aka MrBeast, is the highest-paid earner on YouTube, having generated an estimated $82 million in revenue.
• YouTube pays out about 68% of the revenue generated through AdSense. So, if a video earns $100 in ad revenue, the publisher will receive $68.

YouTube Video Statistics

From gaming walk-throughs and music videos to product reviews and beauty tutorials, YouTube offers a vast range of content for every interest. But what are viewers actually watching, liking, subscribing to, and most importantly, buying? These YouTube usage statistics provide some valuable insights.

• Perhaps unsurprisingly, the most-viewed song on YouTube is the “Baby Shark Dance.” It has earned more than 10 billion views.
• Though not all YouTube content is based on music, its most popular videos seem to be. The “Baby Shark Dance” is the most-watched video, followed by “Despacito” with 8.3 billion views.

YouTube Music Statistics

The most viewed channels on YouTube are music and children’s content

As of January 2025, the top five most popular channels on YouTube are:

• Wiz Khalifa Music (5.99 billion monthly channel views)
• Wow Kidz (5.02 billion monthly channel views)
• T-Series (2.72 billion monthly channel views)
• Cocomelon – Nursery Rhymes (2.42 billion monthly channel views)
• SET India (2.33 billion monthly channel views)

YouTube Music has over 100 million users

YouTube Shorts Statistics

• There are 1 billion YouTube Shorts on the platform
• YouTube Shorts has 164.5 million users in the United States

• YouTube Shorts see 70 billion daily views
• The average duration of a YouTube Short video is 33 seconds
• 40% of YouTube Shorts users are not on TikTok or Instagram Reels
• The most-liked YouTube video is a YouTube Short. With 54 million likes, the most-liked video on the platform is a YouTube Short posted by MrBeast. It’s called “Would You Fly to Paris for a Baguette?”

YouTube Statistics for Business

• Viral YouTube content can reach 100 million views in less than a day

• Gaming communities thrive on YouTube in the U.S.

YouTube Advertising Statistics

• YouTube ads have a potential reach of 2.53 billion people
• YouTube made over $36 billion in ad revenue in 2024
• YouTube is the sixth biggest digital ad platform in the U.S.
• 44% of the top YouTube ads this year were not traditional ad lengths

YouTube Influencer Statistics

• 98% of users are more likely to trust creators on YouTube than on other platforms
• There are 65.3 million YouTube creators worldwide

Top 5 YouTube Searches Worldwide in 2025

YouTube continues to be the world’s leading video platform, attracting billions of searches every month. Understanding what people are searching for can offer valuable insights for marketers, creators, and brands looking to tap into popular content themes. Here are the top 5 YouTube searches worldwide in 2025 — and what they reveal about viewer interests:

ASMR – 48,000,000 Searches

ASMR continues to dominate YouTube searches globally. The calming, sensory-stimulating content has a massive following, catering to audiences looking for relaxation, sleep aids, and stress relief.

Mangu – 28,000,000 Searches

With 28 million searches, “Mangu” has captured significant attention. This term reflects regional content popularity, trends in culture, or viral phenomena specific to certain demographics.

Song – 25,000,000 Searches

Music remains a universal language, and the simple term “song” pulls in a staggering 25 million searches worldwide. Whether it’s new releases, covers, or lyric videos, music-related content consistently drives huge traffic.

MrBeast – 22,000,000 Searches

MrBeast, one of the most influential YouTubers, ranks fourth with 22 million searches. His viral challenges, massive giveaways, and philanthropy-based content keep viewers engaged and constantly searching for more.

Karaoke – 21,000,000 Searches

Karaoke videos are still immensely popular, attracting 21 million searches. With people of all ages enjoying sing-alongs, karaoke content is a staple for entertainment, parties, and even virtual gatherings.

Top 10 Countries with the Largest YouTube Audiences Statistics in February 2025

As of February 2025, India leads the world with a massive 491 million YouTube users, making it the platform’s largest audience. The United States follows with 253 million users, maintaining strong influence despite a smaller user base. These two countries dominate global YouTube viewership. For brands, they represent the biggest opportunities for growth. Tapping into these markets is key for successful YouTube marketing services.

YouTube Penetration Statistics in the Top 10 Countries and Territories as of February 2025

As of February 2025, Saudi Arabia leads globally in YouTube penetration with a remarkable 95.8% of the population using the platform. Following closely are Israel (93.3%) and Singapore (91.8%), showcasing strong digital engagement in these regions.

Other countries with high YouTube penetration include Sweden (89.3%), Ireland (89%), New Zealand (88.7%), Spain (88.1%), South Korea (87.9%), Australia (87.8%), and Netherlands (87.7%).

These figures highlight regions where YouTube is deeply integrated into daily digital habits, offering vast opportunities for marketers to connect through YouTube marketing services.

YouTube’s Advertising Revenues Statistics as Percentage of Google’s Global Revenues

Over the years, YouTube’s contribution to Google’s global revenues through advertising has seen steady growth. In 2017, YouTube accounted for 7.3% of Google’s total revenues. This share gradually increased year over year — reaching 8.1% in 2018, 9.4% in 2019, and 10.9% in 2020. The peak continued in 2021 with 11.2%, marking a significant milestone for the platform.

However, in 2022 and 2023, the share slightly dipped to 10.33% and 10.25% respectively, reflecting shifts in digital ad spending and market dynamics. Yet in 2024, YouTube made a remarkable rebound, capturing 13.66% of Google’s global revenue — the highest share recorded so far.

This upward trend in 2024 underscores YouTube’s growing importance within Google’s business model, powered by expanding YouTube marketing services, creator monetization, and global advertising demand.

As the numbers reveal, YouTube in 2025 continues to dominate the digital marketing space with unprecedented growth in audience size, engagement, and advertising revenue. From India and the U.S. leading in user base to countries like Saudi Arabia boasting the highest penetration rates, YouTube’s global influence is undeniable. The surge in ad revenue contribution to Google further emphasizes the platform’s critical role in shaping marketing strategies.

For brands, creators, and marketers, these YouTube marketing statistics 2025 aren’t just numbers, they are clear indicators of where the opportunities lie. Staying updated on evolving YouTube marketing trends, audience behaviors, and platform insights is essential to craft campaigns that capture attention and drive results.

If you’re ready to elevate your brand on YouTube, ColorWhistle is here to help. Our tailored YouTube marketing services can help you boost visibility, grow subscribers, and maximize ad performance. 

Contact ColorWhistle or Request a Quote today to get started! We’re just a message or call away to help you get started!