Building an in-house team for building a website for your business might help in experiencing collective effort but, what if you lack in your expertises? This would sound like you are vandalizing your business. You might have a unique concept in establishing a website for your business but, you might not have the right resources to implement them.

This is where white label services come into the picture. Most of the brands opt for white label digital agency partnerships as its concept is easily adaptable, and its benefits are mind-blowing. They also believe that they are experts under the hood. Getting partnered with the right one will bring in more opportunities to expand the reach of their business. In this article, we have concentrated on how white label services works for web development and who all get benefited through it?

What all you can sell through white labeling services?

What is White Labeling in Web Development?

A white label service represents you and your brand, maintaining your business goals. A white label web development agency would be capable of offering additional services along with development services. 

For example, even though you might be working on your client’s marketing strategies, you can contact a white label agency to handle website development and other related tasks.

White label agency services is all about the process of delivering products/services with the purpose of further branding or reselling the services by another company. 

When it comes to web development, company A develops a website for company B, allowing them to rebrand and resell under their name.

Working of White Label Services in Web Development

White labeling service in web development can work as per the below two models,

Website for the Direct Owner

Company A develops website directly for Company B (direct owner)

Here, Company A creates a website directly for the final owner (Company B). Then company B can either work on their branding elements or can request Company A to do that for them. This is the basic approach when it comes to white labeling in web development. The customer hires a development company remotely instead of hiring an in-house team for the development of the website. In this model, the code, design elements, branding, and website is owned by the final owner (Company B).

Website for Third-Party

Company A develops a website for Company B. Company B resells to its customer under their brand name

Here, Company A creates a website for a third party, say, Company B (a digital agency) which further, the latter resells the website to its customer under their brand. The digital agency (Company B) as they don’t have an in-house technical team to develop the website, they make use of the white labeling services. Company B can either commit completely with Company A for development, branding, marketing and more or even look for other companies for other services. Here, the end customer’s perspective would be like, the full cycle of services is being offered by Company B.

Benefits for the Direct Owners

The direct owners can get the following benefits through white labeling services,

• The white label services would help in gaining customized and branded solutions tailoring the business needs
• White-label services would help improve the digital presence
• It is quite challenging when it comes to building complex websites, as the in-house team would be experiencing skill gaps. The white-label service creates an opportunity to get partner with the tech experts who are behind your creative website
• The website can be created in remotely without the need for any gathering through the white-label services
• When you opt for white label services as a direct owner, you will be singing an NDA (non-disclosure agreement) for protecting your business information and data

Benefits for the Reseller

While white labeling for a third party, the reseller (digital agency) would get the following benefits,

• The white label agency services help in adding more value to the services offered by the digital agency. The end customer’s perspective would be that the digital agency is capable of providing both marketing support and technical support
• In this model, both the agency and the final owner opt for white labeling services where they get partnered with technical experts in their own way
• If the final owner is satisfied with the website development along with the marketing support, the possibility of opting a digital agency for the development projects would be high
• The end customer’s perspective would keep adding value to the digital agency

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Opting for white label services for web development is a win-win process. Despite the size of the business, this would help the resellers and the direct owners by reducing their development cost. This avoids hiring an in-house team or the difficulties that they would face during the development process.

ColorWhistle has been offering white label services for the past 10 years and is a one-stop center for the white label services. We are a team of expert developers, designers, marketers and more who offer excellent services to you by understanding your objectives and business requirements.

If you are looking for professional assistance on white labeling services, you can contact ColorWhistle by sending us a message or call us at +1 (210) 787-3600, we’ll get back to you at the earliest. We provide services tailored to your requirements that suit your business.