Best Video Marketing Platforms to Grow Your Business

Utilizing the power of video is essential for business growth. A robust video marketing platform can elevate your brand, engage audiences, and drive conversions. In this article, let’s explore the best platforms tailored for various needs, empowering your business to captivate, communicate, and thrive in the dynamic realm of online marketing.

Best Video Marketing Platforms to Grow Your Business

Let us explore the video marketing platforms through various categories, which would highlight the specific features of each category.

Video Hosting and Analytics


Elevate your video hosting experience with Wistia’s sleek platform, offering advanced analytics to decipher viewer behavior and maximize engagement. Tailor your video strategy based on actionable insights for unparalleled marketing success.

  • Create and edit videos
  • Host and share the content
  • Market the video to meet your business goals
  • Analyze video impact to improve your ROI


Vimeo is a platform for immersive video experiences, excelling in strong hosting features. It prioritizes delivering high-quality videos across various devices. The platform offers subscription plans for businesses and creators, supplying tools for creating, editing, and sharing videos. Furthermore, it provides enterprise software and a space for video professionals to connect with clients and colleagues.

  • Screen recording
  • Teleprompter
  • AI script generator
  • Video templates
  • Webinars, live-streaming and virtual events

Pricing: Available for free, and the premium plan starts from $19/month.

Pricing: Available for free, and the premium plan starts from $12/month.


Distinguish yourself and make it personal. Engage effortlessly with potential clients and progress deals using “Vidyard Video Messages”—the simplest method to craft and distribute attention-grabbing sales videos. Stand out by sending personalized video messages, tailored demos, and more via email, LinkedIn, Salesloft, HubSpot, and other platforms. Elevate your presence with prospects, narrate compelling stories, and impress customers through AI-driven video messaging, hosting, and buyer engagement solutions.

  • Video creation
  • Screen recording
  • AI script generator
  • Email videos
  • Real-time viewer insights
  • Customize your video’s landing page to match your company’s branding
  • Add buttons or links that guide viewers to the next steps—right from your video.
  • Stitch together multiple videos into a single playlist.
  • View video notifications
  • Animated previews
  • Quick editing
  • Intro banner for your videos


YouTube, a leading video hosting platform, offers a global stage for content creators. With its user-friendly interface and extensive reach, YouTube provides a seamless experience for hosting and sharing videos.

  • Unparalleled platform for content distribution
  • User-friendly interface
  • Offers analytics tool to analyze user behavior and optimize content strategies
  • Monetization options
  • Live Streaming
  • Community engagement
  • Collaboration opportunities

Pricing: Available for free and the premium plan starts from $29/month (for annual the price is $228).

Pricing: Available for free and the premium plan starts from $13.99/month.

Video Creation & Editing


Filmora, catering to both beginners and seasoned editors, features an intuitive interface with drag-and-drop functionality for easy video editing. With a vast library of royalty-free music and advanced features like green screen support, color correction, and speed control, Filmora empowers you to create polished, professional videos, whether for social media, family slideshows, or documentaries.

  • AI copilot editing
  • AI text-based editing
  • AI thumbnail creator
  • AI music generator
  • Ready-to-go templates
  • Tailored content
  • Endless formats for social media
  • AI copywriting


Craft captivating videos effortlessly with Animoto’s user-friendly drag-and-drop editing tools and visual effects without experience. Provides pre-made templates covering diverse themes and styles, that can be easily customized by adding your creative flair through effects, transitions, animations, music, and voiceover narration, producing professional videos in minutes.

  • Stock Library
  • Create anywhere
  • Music Library
  • Drag-and-drop feature
  • Logo watermark
  • Save your colors, logo, fonts
  • Lifetime license

Pricing: Available in three packages,
Monthly — $19.99
Perpetual — $79.99
Annual — $49.99

Pricing: Available for free and the premium plan starts at Rs. 290/month.


Powtoon is an easy-to-use platform that turns dull ideas into lively animations. With colorful characters, fun graphics, and playful sounds, Powtoon makes animation accessible to everyone. Use the drag-and-drop interface to create engaging explainer videos, product demos, educational content, or social media clips. It’s perfect for businesses and educators, making complex information easy to understand and attention-grabbing.


InVideo is your go-to hub for all things video – whether you’re a pro or just starting. With everything under one roof, trim clips, add text, effects, and animations, and use stock footage and music from their extensive library. InVideo AI is your creative partner, guiding you from ideas to polished productions. Even if you’re new to editing, InVideo’s AI can transform your concept into a complete video, handling scenes, voiceovers, and music, making video creation a breeze.

Pricing: The package starts at $15/month.

Pricing: Available for free and the premium package starts at $20/month.

Live Video and Communication


Dubb enables you to capture video messages effortlessly from your browser, desktop, or mobile app. Send customized greetings, offer detailed feedback, or share quick updates with your team without live calls. Dubb also allows you to create screencasts with annotations and voiceovers, ideal for explaining intricate processes or crafting bite-sized tutorials. With seamless integration with popular tools like Slack and CRM platforms, incorporating video communication into your existing workflow is a breeze.

  • Chrome extension
  • Desktop and mobile app
  • LinkedIn integration
  • IRA AI assistant
  • YouTube Integration
  • Compatible with most major CRM platforms like Hubspot and Salesforce
  • Customized virtual background
  • Video page templates
  • Artificial intelligence-driven real-time feedback assistant to help you improve your communication
  • Create and share video scripts
  • Teleprompter
  • Broadcast email campaigns
  • Dubb automation allows you to easily build a sequence to automatically send video messages
  • Allows you to collaborate effectively with your team


Zoom is now synonymous with business communication, going beyond mere video conferencing to serve as a virtual office hub. It empowers teams worldwide to connect, collaborate, and achieve tasks seamlessly.

Whether conducting brainstorming sessions, client presentations, or remote training, Zoom bridges geographical gaps, fostering efficient and productive collaborations. With Zoom, your business stays connected and engaged to a wide range of networks.

  • Seamless video and audio meetings
  • Flexible collaboration tools
  • Meeting recording and transcription
  • Integrated chat and file sharing
  • Online whiteboard
  • Conversation intelligence
  • Appointment scheduler

Pricing: Available for free and the premium plan starts from $59/month.

Pricing: Available for free and the premium plan is available from $15/month.

Social Video Marketing excels with its extensive template library tailored for diverse social media platforms. From square videos for Instagram to TikTok’s vertical masterpieces and engaging stories for Facebook, covers it all. Select a template, personalize it with your branding, and incorporate text and music. Your captivating social media video is ready. For businesses venturing into the social media video realm, stands as the ultimate tool – envision it as your compact, user-friendly online video production studio.

  • Online video editor
  • Video recorder
  • Live-streaming studio
  • Stock Library
  • Video player
  • Thumbnail maker


Biteable simplifies animated video creation for marketing teams, even with minimal design or video editing skills. With drag-and-drop features, pre-made scenes, and user-friendly editing tools, crafting professional videos is effortless. Tailor content to your needs, maintaining brand consistency by uploading logos, fonts, and color palettes. Biteable excels in social platform optimization, offering templates for square, vertical, and story-specific videos. Whether crafting a quick explainer or a full-fledged product demo, Biteable empowers you to create attention-grabbing content that yields results.

  • Create beautiful, on-brand videos with studio-quality animations
  • Build your video in minutes in Script mode
  • Stunning, pre-built video templates
  • Create on-brand videos with a single click
  • Royalty-free library
  • AI-Voice over
  • Screen record
  • Powerful publishing tools
  • Built-in auto caption feature
  • Measure how far your message reached with the real-time viewer

Pricing: Available for free and the premium plan starts from $16/month.

Pricing: The premium packages start from $49/month.

Additional Categories:

  • Webinars & Events: Harness the power of webinars and events with GoToWebinar and Zoom Webinar. Engage your audience, share valuable insights, and create immersive online experiences that leave a lasting impact.
  • Screencasting & Tutorials: Simplify the process of creating tutorials and screencasts with Loom and Screencastify. Communicate complex ideas effectively, providing your audience with valuable information in a visually engaging format.
  • Product Demos & Explainer Videos: Showcase your products and services with flair using Vidyard and Craft compelling demos and explainer videos that captivate your audience and drive conversions, conveying your brand message with clarity.

Choose Your Video Platform Today

Leveraging the best video marketing platforms is pivotal for business growth. Whether engaging with audiences through dynamic content creation, hosting, or analytics, these platforms provide essential tools. Elevate your brand, foster connections, and navigate the evolving landscape of video marketing, ensuring sustained success in the digital realm.

If you’re unsure about which would be the most suitable video platform for your business, our expert strategists at ColorWhistle can manage and enhance your online presence. Let’s explore together.

You can contact ColorWhistle by sending us a message or calling us at +1 (919) 234-5140, we’ll get back to you at the earliest. We provide services tailored to your requirements that suit your business. We are also experts at website development services, as well as web designing. You can approach us for any of these services to make a robust online presence for your business.

About the Author - Varsha

I am a zealous copywriter with an enthusiasm to learn everyday. I am able to diversify my knowledge at CW as I get the opportunity to write for various industries. What I love about writing is the research part when I can explore on the data while googling. I am also experienced in playing with words for the WooCommerce plugins and eCommerce platforms. When am off from writing I love experimenting new dishes and also a booklouse at time.

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