Pilgrim, an Indian brand offering natural, vegan beauty products, began as an online-first venture in 2019. With four physical stores and over 200 SKUs, Pilgrim quickly became a favorite among beauty enthusiasts. Their products are also available in over 1,000 retail stores, fueling their rapid growth. However, as demand surged, so did their challenges with Adobe Commerce. Pilgrim’s custom headless store struggled to handle high traffic, especially during flash sales, leading to slowdowns and even website crashes.

To tackle these issues, Pilgrim turned to Shopify Plus, a move that has unlocked their growth potential and transformed their eCommerce experience.

With flash sales three times a year, Pilgrim needed a robust platform that could handle huge traffic spikes without compromising performance. Adobe Commerce struggled here, limiting Pilgrim’s potential and causing significant interruptions. Shopify Plus offered a scalable and reliable solution that could effortlessly support peak sales periods.

Why Shopify Plus?

Shopify Plus provided Pilgrim with:

• Automated Operations: Using Shopify Flow, Pilgrim streamlined their processes for fraud detection, complex order processing with 3PLs, and targeted marketing campaigns.
• Native Checkout Solutions: By switching to Shopify’s native checkout with no rate limits, Pilgrim eliminated checkout bottlenecks during high-traffic events.
• Enhanced Customer Experience: Pilgrim implemented Shopify’s Checkout Extensibility to introduce a smooth, one-page checkout, encourage cross-selling, and provide free samples.

Pilgrim’s new Shopify setup not only boosted stability but also enabled customized solutions tailored to their unique needs, like the ability to restrict flash sale item quantities and manage COD fees. This meant Pilgrim could drive growth without getting bogged down by operational limitations.

With Shopify’s advanced features and integrations, Pilgrim unlocked consistent year-over-year revenue growth and a smoother customer journey. Pilgrim is now free to focus on scaling and expanding their brand, confident that Shopify Plus can handle the demands of their thriving business.