What if your favorite footwear brand created stylish designs and championed sustainability? That’s exactly what Odaje, formerly known as M. Moustache, has been doing since its launch in 2012. As the first circular footwear brand, Odaje crafts eco-friendly shoes in its Parisian workshop, using recycled materials and LWG-certified leathers. Even the soles of their sneakers come from recycled shoes.

However, Odaje’s ambition to grow came with its share of hurdles. Their previous platform stumbled during high-traffic periods, causing crashes and revenue losses. The inability to unify customer data between physical stores and online platforms further affected their efforts.

Challenges

Odaje faced several roadblocks:

• During peak sales, platform instability resulted in lost revenue and poor customer experiences.
• Customer data was scattered between offline and online channels, making it hard to offer consistent service and personalized marketing.
• Their previous setup needed more scalability to support international growth.

Shopify to the Rescue

In September 2023, Odaje shifted to Shopify Plus and revamped its operations. This transition brought:

• Unified Customer Data: Odaje could now integrate data from physical stores and their online shop. This improved customer segmentation and enabled targeted marketing.
• Streamlined Inventory Management: Real-time stock updates across 16 physical stores and online platforms ensured a cohesive shopping experience.
• Enhanced International Reach: By leveraging Shopify’s international sales tools, Odaje introduced localized pricing in multiple currencies, leading to significant growth in global markets.

Automation: Shopify Flow and Matrixify simplified backend processes like order fulfillment and data migration.

Odaje’s decision to migrate to Shopify paid off with stunning results:

• No more crashes during peak periods, ensuring uninterrupted shopping experiences.
• Better control over inventory and smoother integration between sales channels.

By choosing Shopify, Odaje aligned its e-commerce goals with its commitment to sustainability. From syncing in-store and online inventory to optimizing CRM and logistics, Shopify’s tools empowered the brand to scale seamlessly.

Odaje’s success story is a testament to the transformative power of the right e-commerce platform. Looking to boost your brand’s growth? Let ColorWhistle’s Shopify experts guide your journey.

-Swathithaa,

Content Marketing Team.