How BÉIS Redefined Travel Fashion with Shopify?

BÉIS was founded by Canadian actress and entrepreneur Shay Mitchell to fill a gap in the market for stylish and functional travel bags for millennial women. Opting for Shopify as their platform, BÉIS leveraged its features and app ecosystem to build a brand that blends online and offline shopping experiences.

The success of BÉIS achieved through Shopify

Rapid Growth: Starting strong, BÉIS achieved 135% growth in their first partial year and 200% growth in their first full year on Shopify. Their continued double-digit growth each year demonstrates the brand’s unstoppable momentum.
Expansion: BÉIS capitalized on Shopify’s tools to handle 200% of traffic during Black Friday/Cyber Monday in 2023. The site maintained peak performance with speeds of 2.5 seconds, ensuring a smooth shopping experience during the busiest time of the year.

CW Byte (BÉIS traffic) - ColorWhistle — Source

Revenue Milestone: Reaching over $200 million in annual revenue in 2023, BÉIS’s financial success is a testament to the power of combining stylish design with strategic e-commerce.

CW Byte (BÉIS Revenue) - ColorWhistle — Source

Pop-Up Success: BÉIS’s pop-up events, powered by Shopify POS, boosted traffic by 30% in those markets, creating a buzz and expanding their brand presence offline.

CW Byte (BÉIS Pop Up) - ColorWhistle — Source

Customer Engagement: By utilizing AI-powered personalization tools, BÉIS tailored its marketing efforts, which led to a 40% increase in repeat purchases during Black Friday. This approach ensured that customers felt understood and valued, fostering brand loyalty.
Global Reach: Looking to the future, BÉIS plans to expand internationally using Shopify’s advanced tools for global sales, all while continuing to innovate in both product design and customer engagement.

The success story of BÉIS is a powerful example of how the right platform can turn a vision into a global brand. If you’re inspired by BÉIS’s journey and looking to build your own Shopify store, the ColorWhistle team is here to help. With our deep expertise in Shopify store development, we can guide you through every step, ensuring your business reaches its full potential. Whether you’re launching your first store or scaling an existing one, we have the tools and knowledge to make your e-commerce dreams a reality.