Developing a multilingual tourism website can greatly expand your audience and improve interaction with global travelers. With the increasing popularity of global travel, it is essential to have a website that supports multiple languages and currencies.

 In this blog, we will get to know how to create multilingual tourism websites with Webflow, highlight the benefits of multi-currency functionality, and compare Webflow with alternative tools for multilingual tourism website development.

What is a Multilingual Tourism Website?

A multilingual tourism website serves as a resource for travelers worldwide by providing information in various languages. This allows users to find details about destinations, booking choices, and itineraries in the language they are most comfortable with. As a result, it enhances the user experience, builds confidence, and increases the likelihood of bookings by appealing to a wider audience.

Why Choose Webflow for Multilingual Tourism Website Development?

Webflow is a highly effective no-code platform that enables users to design and build responsive websites without requiring extensive coding expertise. The recent rollout of Webflow Localization makes it easy to develop multilingual websites. 

Here are some significant advantages of employing Webflow for the development of multilingual tourism websites:

1. No-Code Platform

Webflow enables users to build advanced websites without any coding skills. This feature is especially advantageous for tourism companies that lack significant technical resources but still wish to establish a professional online presence. With its drag-and-drop interface, users can effortlessly design and personalize their sites, allowing for the rapid launch of multilingual websites.

2. Multilingual SEO Optimization

Webflow’s design is optimized for multilingual SEO, making it essential for tourism sites aiming at global audiences. Its capabilities, such as customizable subdirectories, localized alt text, and hreflang tags, help improve search rankings in different regions, attracting more visitors from around the world.

3. Built-in CMS

Webflow’s built-in CMS makes it easy to create multilingual tourism websites with smooth localization. It allows you to manage translations, create region-specific content, and utilize SEO-friendly hreflang tags without the need for plugins or coding. You can update all language versions at the same time, ensure brand uniformity, and expand internationally without technical hassles. Lower costs, improve conversion rates, and effortlessly reach your global audience.

4. Multi-Currency Functionality That Converts

Webflow is a top option for creating multilingual tourism websites, especially because of its multi-currency feature. This capability enables automatic price conversion according to the user’s location, improving the shopping experience for global visitors. With tools like the POWR Multi-Currency Button, Webflow users can effortlessly customize and add currency options without any coding, increasing user engagement and conversion rates.

5. Integration with Translation Tools

Webflow allows for easy integration with third-party translation services such as Weglot and ConveyThis. These services streamline website content translation by providing automatic translations, options for manual adjustments, and advantages for multilingual SEO. For instance, Weglot includes features like automatic hreflang tags and the use of subdirectories or subdomains to enhance search engine visibility, helping tourism companies connect with international audiences.

Building a Multi-Lingual Tourism Website With Weblow

Step 1: Plan Your Structure

Before you begin using Webflow, it’s important to outline the content for your website. Identify the pages you require and how they will be translated into different languages. Consider developing a sitemap that encompasses all language versions of each page. This preparatory step is vital for effectively organizing your content and ensuring uniformity across languages.

• Subdirectories (e.g., /fr/, /es/) are great for SEO and simplifying content management.
• Subdomains (e.g., fr.example.com) are beneficial for creating distinct websites for different countries.
• Separate Domains (e.g., example.fr, example.de) are best suited for reaching targeted regional markets.

Step 2: Setting Up Your Webflow Project

Initiate the development of your tourism website by designing its basic structure in Webflow.

• Pick a Template or Start Fresh: Choose a tourism-specific template or develop a personalized design with Webflow’s user-friendly drag-and-drop interface.
• Organize Content: Design your website to feature organized navigation menus for areas such as “Destinations,” “Tours,” and “Contact Us.”
• Responsive Design: It’s important to create a mobile-friendly design because many users will be accessing the site on their smartphones.

Step 3: Adding Multi-Language Functionality

Webflow presents two fundamental options for creating multilingual websites 

• Using Webflow’s Native Localization Feature: Suitable for small websites with basic translation needs.
• Integrating with Weglot: Best for larger, scalable multilingual sites.

Option1: Using Webflow Localization

Webflow Localization is an integrated feature that enables users to incorporate multiple languages directly into the platform.

Step 1: Enable Localization

• Open your Webflow project settings.
• Find the “Localization” tab.
• Choose your primary locale (default language) and arrange for any supplementary locales (languages).

Step 2: Develop Localized Pages

• Create separate pages for each language and ensure the content is translated manually. 
• Organize language-specific pages using folders or subdirectories, such as /en/ for English and /fr/ for French.

Step 3: Implement a Language Switcher

• Create a personalized language switcher using Webflow Designer. 
• Connect it to the appropriate localized pages.

Step 4: Launch Your Website

• Make your site live by publishing all language versions.

Option 2: Using Weglot Integration

Step 1: Set Up a Weglot Account

• Go to Weglot’s website and sign up for an account.
• Once registered, access the dashboard to manage your translation settings.

Step 2: Enter Your Domain Name

• Choose the primary language for your website and list any target languages you would like to add.

Step 3: Configure DNS Records

• Navigate to your domain provider’s DNS settings.
• Create CNAME records for each target language (for instance, fr.example.com).
• Confirm the DNS setup using the Weglot dashboard.

Step 4: Integrate Weglot Code into Webflow

• Open your Webflow project settings.
• In the “Custom Code” section, insert the JavaScript snippet supplied by Weglot into the <head> area of your website.

Step 5: Launch Your Website

• After saving your changes, publish your site.
• Weglot will automatically identify, translate, and present content in the chosen languages.
• Use Weglot’s dashboard to handle translations, which offers automatic options through DeepL, Google Translate, or Microsoft Translate.

Step 4: Design a Language Selector

A language selector enhances user experience by enabling visitors to change languages effortlessly. 

• Dropdown Menu or Flags: Include a dropdown menu or flag icons in either the header or footer section of your website.
• Customized Language Switchers: Utilize pre-made switchers available in libraries such as Finsweet, or opt to design one manually within Webflow.

Step 5: Add Translations

Fill your website with translated content, ensuring consistency across different languages.

• Manual Translation: If you’re utilizing Webflow Localization, translate the text by hand.
• Automated Translation Tools: Utilize platforms like Weglot or Polyflow for translations that can be done automatically and edited afterward.
• Cultural Adaptation: Make sure that images, videos, and text resonate with the cultural context of each target audience.

Step 6: Optimizing SEO for Multilingual Pages

SEO optimization helps improve visibility in search engines in various locations.

• Localized Meta Tags: Ensure that meta titles, descriptions, and image alt texts are translated into all relevant languages.
• Translation of Meta Tags: Ensure that meta titles, descriptions, and image alt texts are translated into all relevant languages.
• Localized URLs: Use subdirectories (like /en or /fr) or subdomains (such as en.example.com) to enhance your SEO performance with localized URLs.

Step 7: Testing Your Website

• Language Switching Test: Confirm that the language selector operates smoothly across all pages.
• Browser Functionality Check: Test how the site operates on different browsers including Chrome, Safari, and Firefox.
• Mobile Responsiveness Evaluation: Confirm that all language versions are optimized for mobile devices.

Step 8: Launching and Maintaining Your Website

After finishing the testing phase, launch your site and concentrate on regular maintenance.

• Regular Updates: Maintain the accuracy of translations by updating them as you incorporate new content into the primary language version.
• Analytics Monitoring: Track user interactions in various languages with tools such as Google Analytics.
• User Insights: Gather input from users around the world to enhance translations and improve usability.

What is a Multi-Currency Tourism Website?

A multi-currency tourism website serves as an online platform enabling users to view and make transactions in different currencies, specifically addressing the needs of global travelers. This capability is vital for tourism-related businesses, such as hotels, airlines, and travel agencies, as it enhances the user experience through localized pricing options.

Implementing Multi-Currency Features

When creating a tourism website in Webflow with multi-currency support, it is essential to engage in thorough planning and incorporate third-party tools, given that Webflow does not provide this feature by default. Here’s how you can implement it:

1. Understanding Webflow’s Limitations

Webflow’s eCommerce platform allows for only a single currency per store. Although payment processors like Stripe and PayPal can handle currency conversion during checkout, this does not solve the issue of showing prices in various currencies on the website itself.

2. Using Third-Party Multi-Currency Tools

To address these challenges, you can integrate third-party applications such as POWR Multi-Currency Button or Monto.io into your Webflow site. These applications provide automatic currency conversion according to real-time exchange rates and give users the ability to select their currency manually.

3. Using POWR Multi-Currency Button

• Create the App: Customize the POWR Multi-Currency Button app to align with your website’s design and branding.
• Embed the Code: Copy the HTML code from the app installation page and insert it into Webflow’s “Embed” component on the selected page.
• Publish and Preview: Publish your Webflow site to enable the multi-currency feature and check its functionality.
• Customization: Modify fonts, colors, borders, and spacing in the POWR editor for a cohesive look with your site’s aesthetics.

4. Enable Geolocation-Based Auto-Detection

Enable automatic detection of a user’s location to offer localized pricing and language options. Leverage IP geolocation APIs like IPinfo or GeoJS to find out the visitor’s country. Use JavaScript to set a default currency and language based on the detected location. 

For example, a user from Japan would see prices displayed in JPY and content in Japanese, while a visitor from Germany would encounter prices in EUR and content in German. Always ensure there is a manual override option available through a switcher.

5. Multilingual Integration

Integrate multi-currency capabilities with multilingual options by aligning language preferences with corresponding regional currencies (for instance, English with USD and French with EUR). Platforms like Memberstack can help in effectively managing both languages and currencies at the same time.

6. SEO Optimization

Incorporating hreflang tags to indicate language and regional preferences to search engines.

Developing content tailored to specific geographic audiences, such as “Tours in Paris” for French users and “Paris Tours” for English-speaking individuals. Utilizing Webflow’s integrated SEO features to enhance meta titles and descriptions for every language variant.

Comparison Table: Webflow vs Other Tools for Multilingual Tourism Website Development

Wrap Up

Creating multilingual tourism websites with Webflow allows businesses to reach international audiences effortlessly. By adding multi-currency options, you make it easier for travellers from around the globe to access your services. Embrace this method to break down language barriers, improve user experience, and establish your brand as a leader in inclusive, international hospitality.

Connect with ColorWhistle today to explore how we can develop a customized tourism website interface with Webflow development services that align perfectly with your needs and elevate the patient experience. Contact us at +1 (919) 234-5140 to start collaborating and achieving your business objectives.