Kimbo, a coffee brand founded in Naples, Italy in 1963, is now celebrated worldwide. Known for its high-quality raw materials and expert roasting, Kimbo has expanded its reach to over 100 countries. In early 2023, the company took a significant digital transformation by migrating from Magento 2 to Shopify Plus, aiming to enhance its e-commerce operations. Here’s how this shift led to impressive results.

The Challenge

Kimbo faced several hurdles with their previous e-commerce platform:

• Their Magento solution couldn’t support their growing needs.
• They required a flexible platform to support national and international growth.
• Maintaining SEO rankings and seamless system integration were crucial.

The Solution

The migration to Shopify Plus was executed in two phases over four months:

Phase 1: A “showcase store” was launched without purchasing functionality. A profiling quiz on the homepage helped gather leads.

Phase 2: Completed integrations with Kimbo’s internal management system and merchant of record invoicing system. The store went live with full purchasing capabilities.

Key features of Shopify Plus that benefited Kimbo included:

• Smooth connection with existing platforms.
• High adaptability to evolving business needs.
• Utilized apps like Bundle, Search & Discovery, and Shop Quiz.
• Enhanced checkout experience with Shopify Checkout Extensibility.

The Results

The migration to Shopify Plus led to notable improvements:

• The brand saw a significant rise in organic qualified leads.

• There was a marked increase in organic traffic to the site.

• The conversion rate demonstrated effective lead-to-customer conversion.

At ColorWhistle, we’re excited to highlight transformative journeys like Kimbo’s and demonstrate how Shopify Plus can revolutionize e-commerce. If you’re ready to transform your online business and achieve remarkable results, then contact us today.

Stay tuned for more inspiring stories and insights in our upcoming bytes!

-Swathitha
Content Marketing Team.