Want to get more likes, shares, follows, subscribers and clicks?
Of course you do!
That’s pretty much the objective of every company ever…
So the question is, how do you go about doing all these things in the most efficient way possible?
The answer is with high quality copy writing. Here are few quick copy writing tips and Tricks For Beginners.
You can have the best website in the world, the best logo in the world and the best products in the world. But if you don’t know how to sell them with well-written copy, you’re basically wasting your time.
What is Copy Writing ?
Copy Writing is essentially the process of filling your site with text that is designed to describe and sell your business as well as your products. If the text on your site sounds unprofessional, then you will immediately lose the good faith of those reading it.
On the other hand, if your text pops off the page and hits all the right emotional hooks, it can convince people to buy products that they otherwise would have no interest in.
Copy Writing Tips For Beginners:
If you’re writing your own copy then, it’s critical that you take the time to hone this craft and get it right. Read on for some tips that will help you do just that.
Here is the list some copy writing tips and tricks for beginners to learn..
Know Your Limits :
The first and most important tip is simply to know what you’re capable of and not overstretch yourself. We’ll get onto how you can sound more professional in a moment – but if you’re someone who speaks English as a second language and you aren’t fluent, or if you’re someone who just isn’t gifted in the writing department – then you need to outsource.
Even if the copy sounds great to you, it might not sound quite so great to someone who doesn’t already know what it is you’re trying to say.
If you’re unsure, then ask some friends and family to read over what you’ve written.
Pick the Right Tone :
The next tip is to make sure you get your tone right. If the copy is going on the front page of your B2B website, then you need to ensure that it’s efficient, short, professional and succinct.
On the other hand, copy for a blog post can use longer sentences, jokes and colloquialisms. If you don’t know what tone will best suit your brand and your site, then read pages of competitors’ content online and then try and mimic their tone.
Be Consistent :
Here’s a surprise: there’s actually not always a ‘correct’ way to write.
For example, the use of commas is something that is sometimes called into dispute. Some websites and publications will choose to adhere to the ‘serial comma’ whereby a comma can be placed before ‘and’ in a sentence, whereas others argue that you should never put a comma before the ‘and’.
Likewise, it’s disputed as to whether or not you always need to follow an interrupter with a comma. An interrupter is something like the ‘likewise,’ that started this paragraph.
Normally it is followed immediately by a pause which is why it’s generally considered normal to follow it with a comma. But a comma can also be omitted in circumstances where you want the sentence to flow more.
How do you know which rules to follow?
It actually doesn’t matter. What does matter though is that you are consistent with whichever rule you do choose to follow in each scenario.
These will be your ‘editorial guidelines‘ and if you have multiple contributors, you need to ensure they are all following the same style guide.
Put Readability First :
These days copy writing often goes hand-in-hand with SEO services (Search Engine Optimization). What this means, is that you’re writing content that’s designed to make good reading but also to help Google index your site so that it can easily be found through search engines.
The mistake that some companies are still making is to follow SEO practices like inserting lots of keywords at the expense of writing that is good to read. Make sure that in every case, you put your readers first and Google’s ‘robots’ second.
Grab Attention Fast :
Great copy writing is not always great copy. When it comes to copy, often you need to judge it by the results it gets.
Does your sales page get people to buy products?
Does your homepage get people to click the ‘Find out more’ button?
Do your blog posts get likes and shares?
One of the biggest hurdles in accomplishing any of these things is getting people to actually stop what they’re doing and read your content through to the end.
This is why you need to focus heavily on how you’re going to engage your audience quickly and then hold their attention.
For sales pages and homepages this often means cutting the introduction and getting straight to the ‘good stuff’ with short sentences. For blog posts it will often mean using a narrative structure. The use of questions can also help to engage your audience further, as can spacing your writing out to encourage flow.
With every line of every article ask yourself: would you carry on reading?