Founded in 2012, Mizzen+Main transformed the menswear market with performance fabric clothing that combines comfort, flexibility, and style. Though they started as a digitally native brand, their keen focus on physical retail enabled them to partner with major retailers across the U.S. early on. Today, they operate 11 stores nationwide and continue to grow.

Their secret to success? A unified omnichannel strategy powered by Shopify both for ecommerce and in-store operations.

Tackling Retail Challenges

Mizzen+Main faced several hurdles as they expanded into physical stores:

• New Customers: About half of in-store visitors were first timers, requiring personalized attention
• Gift Shoppers: Wives, partners, and others often need guidance to find the right fit or style
• Limited Inventory: Smaller store footprints meant real-time inventory tracking was crucial
• Discounts: Synchronizing online and in-store promotions was key to customer satisfaction

Shopify POS

Mizzen+Main moved to Shopify POS to bridge the gap between their online and offline channels. Here’s how it worked:

• Customer Profiles: With Shopify POS, sales associates could access a customer’s purchase history to provide recommendations. This was especially helpful during holidays when gift shoppers needed extra assistance
• Rewards Integration: Through third-party apps like Yotpo, they applied loyalty points in-store, boosting customer satisfaction
• Real-Time Inventory Tracking: Shopify’s ship-to-customer feature allowed stores to fulfill orders even when stock was limited

• Effortless Discounts: Shopify POS’ tile feature ensured consistent discounts, reducing errors and creating a smooth shopping experience

Final Thoughts

Thanks to Shopify’s user-friendly platform and seamless integrations, Mizzen+Main continues to achieve double-digit revenue growth year-over-year.

Mizzen+Main’s story is a testament to the power of Shopify in enabling brands to scale both online and offline. By unifying their operations, they’ve built a loyal customer base and a business that’s growing stronger each year.

-Swathitha,

Content Marketing Team.