The automotive industry is advancing swiftly, and the websites that represent these brands are evolving accordingly.

In 2024, numerous significant trends in UI/UX graphic design services are shaping the way automotive companies engage with their customers on the web.

Here are the essential trends to observe.

1. Bento Grids for Responsive Design

• Bento grids provide an exquisite layout suitable for automotive websites.
• They ensure a clear presentation of extensive information across various devices.
• The sophisticated design promotes an orderly display of content.
• Essential elements like vehicle specifications, pricing details, and promotional offers are easily accessible.
• The grid’s responsiveness enhances user experience, regardless of screen size.

2. Motion Design and Micro-Interactions

• Integration of subtle animations and micro-interactions significantly boosts user engagement.
• Essential feedback is provided during key interactions, such as button clicks and form submissions.
• On automotive platforms, these features effectively guide users through intricate processes.
• Enhancements include vehicle customization and exploration of functionalities.
• The result is a more immersive and responsive user experience.

3. Clean and Minimalist Layouts

• Modern web design emphasizes simplicity as a core principle.
• Automotive brands favor sleek, minimalist layouts to enhance user experience.
• Essential information is prioritized, avoiding clutter from excessive content or imagery.
• This approach significantly improves usability and navigation.
• Key actions, such as scheduling test drives and obtaining quotes, are prominently featured.

4. Voice User Interface (VUI)

• Voice search technology is increasingly popular, enhancing user experience in automotive websites.
• Integration of voice user interfaces (VUI) allows for seamless hands-free navigation.
• This feature is especially advantageous for mobile users conducting vehicle research while on the go.
• VUI streamlines the search process, enabling users to express their inquiries based on personal preferences.
• The implementation of VUI reflects a sophisticated approach to modern digital interactions in the automotive sector.

5. Dark Mode Design

• Users are increasingly favoring dark mode interfaces for their benefits in reducing eye strain and improving battery efficiency on mobile devices.
• Automotive websites are adopting dark mode as part of a broader design trend.
• A well-designed dark mode enhances visual appeal and contributes to a modern aesthetic.
• This design choice is particularly attractive to tech-savvy consumers who appreciate contemporary styles.

The Last Byte

Websites for automotive brands will progressively adopt bento grids for responsive layouts, integrate motion design with micro-interactions, and feature clean, minimalist designs to improve user engagement. In addition, they will use voice user interface (VUI) and dark mode.

The design will change the way users interact with these sites. To stay ahead in the market, brands need to invest in UI/UX Graphic Design Services.

-Sanju Bharkavee,

Content Marketing Team.