How Frank And Oak Transformed Retail with Shopify POS Integration?

Frank And Oak, the Canadian apparel brand known for its eco-friendly practices, has been a leader in sustainability since 2012. As a certified B Corp, they are one of Canada’s leading retailers, but their journey to the top hasn’t been without challenges, especially when it came to unifying their online and in-store experiences into an omnichannel journey.

The Omnichannel Challenge

CW Byte (Frank And Oak omnichannel) - ColorWhistle — Source

As their direct-to-consumer (DTC) ecommerce business and 15 brick-and-mortar stores across Canada grew, Frank And Oak faced the need to deliver a consistent customer experience across all channels. However, after being acquired by Unified Commerce Group (UCG) in 2020, they discovered that their existing point-of-sale (POS) and order management systems (OMS) were falling short.

Over 70 outages with their previous POS system disrupted retail operations and customer experiences.
Fluctuating inventory levels made it difficult to accurately reflect stock availability between online and in store channels.
The lack of integration required separate promotional codes for online and in-store sales, complicating sales tracking and customer rewards.

The Shopify POS Solution

CW Byte (Frank And Oak expense) - ColorWhistle — Source

To address these challenges, Frank And Oak turned to Shopify POS, a move that proved to be both quick and effective. Within three months, all 15 stores were fully migrated.

Key benefits of switching to Shopify POS include:

A 47% reduction in operating expenses and nearly a 3% decrease in transaction fees.
Shopify POS eliminated frequent outages, allowing staff to focus on customer service rather than technical issues.
Frank And Oak could now use a single promotional code across both online and in-store purchases, streamlining omnichannel campaigns.

The Result: A Win-Win Situation

CW Byte (Frank And Oak outages) - ColorWhistle — Source

The results of unifying their sales channels were immediate. Frank And Oak introduced flexible shopping options, such as buy online, pick up in store (BOPIS), which had previously been impossible with their old system. By integrating Shopify POS, Frank And Oak not only enhanced customer satisfaction but also boosted loyalty and engagement.

CW Byte (Frank And Oak transaction fee) - ColorWhistle — Source

At ColorWhistle, we believe that every business has the potential to become an inspirational success story, just like Frank And Oak. With our expertise in seamless omnichannel integration and innovative solutions like Shopify POS, we can help your business reach new heights. Join us, to turn your business into a success story. Stay tuned for more exciting success stories coming soon!

-Swathitha
Content Marketing Team