Experience: 3–4+ years
Employment Type: Full-time
Role Summary
We are looking for a Marketing Consultant with strong experience in strategy, paid advertising, content marketing, campaign execution, and client communication. The ideal candidate should have hands-on experience with offshore/international projects and a forward-thinking approach to emerging marketing trends, especially video and AI.
Key Responsibilities
Marketing Strategy
- Develop marketing strategies aligned with business goals.
- Conduct market, competitor, and audience research.
- Build marketing roadmaps, KPIs, budgets, and timelines.
- Identify growth opportunities and optimize strategies based on results.
Ads Strategy & Campaigns
- Develop strategies for Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Plan targeting, budgets, creatives, messaging, and landing pages.
- Launch, manage, and optimize campaigns.
- Track CPL, conversions, ROI, and campaign performance.
Content Marketing
- Develop content strategies based on audience and business goals.
- Plan blogs, social media, landing pages, case studies, and lead-generation content.
- Coordinate with writers, designers, SEO, and development teams.
- Track content performance and improve execution.
Video Strategy
- Build future-ready video marketing strategies.
- Explore short-form, educational, thought-leadership, and product videos.
- Identify opportunities across YouTube, LinkedIn, Instagram, and emerging platforms.
- Leverage AI and new technologies to scale video content.
Client Communication
- Communicate directly with international/offshore clients.
- Understand business objectives and translate them into marketing plans.
- Present strategies, campaigns, reports, and recommendations.
- Manage expectations, feedback, timelines, and deliverables.
- Build strong client relationships through proactive communication.
Required Experience
- 3–4+ years of hands-on experience in digital marketing, performance marketing, or marketing consulting.
- Mandatory experience working with offshore/international clients.
- Hands-on experience with paid advertising and campaign management.
- Strong understanding of content marketing and digital strategy.
- Experience with SEO, social media, lead generation, and conversion optimization.
- Strong analytical and data-driven approach.
- Excellent written, verbal, and presentation skills.
- Strong client-facing experience.
- Ability to work independently and collaboratively.
Ideal Candidate
- Strategic thinker with strong execution skills.
- Data-driven and results-focused.
- Confident in client communication.
- Creative and proactive in developing new ideas.
- Curious about AI, automation, video, and emerging marketing trends.
- Comfortable managing multiple clients, campaigns, and priorities.
Ready to get started?
Let’s craft your next digital story
