A Guide to Mobile Commerce – How to Get BIG Sales Through a Mobile Site
eCommerce sites have the potential to make a fortune.
If you need proof, then look no further than Amazon.
Did you know that Amazon spends up to $1 million a day on AdSense?
That should give you some idea as to how much they must be making.
The fact remains that physical products still sell better online than ‘digital’ products.
People like buying things that they can hold and if you can provide them with an easy way to do this online, then you can potentially earn a lot of money as a result.
All you have to do is make a compelling online store and then drive them there.
And now, with anywhere from 30% to 50% of search being mobile (depending on your source) it’s now possible to sell to people wherever they are as long as they have an internet-enabled mobile device.
And if you aren’t catering to this audience then you’re potentially missing out on a huge market – possibly even the lion’s share of what’s out there.
It’s time to stop thinking purely in terms of ‘eCommerce’ then and to begin thinking about ‘mCommerce’.
How do you build a website that will facilitate the purchase of products through a mobile design and that will be usable enough and that will build enough confidence for someone to make a purchase while they’re on the train or waiting in a queue?
Mobile Commerce Website Basics
When building a mobile commerce website with a view to making sales, you need to think first about how it’s going to work on mobile generally.
What this means, is that you need to ensure that your site works on mobile devices, that it looks good on screens of any size and that it loads quickly etc.
This is particularly important in light of Google’s recent algorithm changes that focus on penalizing sites that are not mobile-friendly.
Simply put, if your site looks ugly or performs poorly on mobiles, then Google is now going to make sure that it’s harder to find when someone searches for it on a mobile device.
This will hurt your traffic generally but it will definitely hit your mobile sales hard.
Make sure that you use the best responsive web design to ensure that your site is dynamically changing to fit the site it’s on.
Also important for mobile web design is to ensure that you are using large buttons that will be easy to click with a thumb and that everything loads quickly.
Test your site against Google’s Mobile-Friendliness tool to see if it passes.
eCommerce Shopping Carts
When creating any eCommerce site, you will likely need to use a shopping cart platform.
This will be a plugin or an externally hosted portal that you can arrange and sell your products through and popular examples include Shopify, Magento, Volusion and WooCommerce.
You can read more about the benefits of each here.
The trick then is to ensure that the shopping cart you pick supports mobile well, which will handle the responsiveness of the actually store on your site for you.
You can do your own research but note that Shopify and Volusion are particularly good choices when it comes to mobile eCommerce.
Magento is also pretty good and even has a mobile app.
BigCommerce is another one worth checking out.