SilkSilky, a leading brand in silk products, has redefined luxury with its commitment to “Free to Life, Free to Dream.” Since its inception in April 2021, the brand has prioritized customer comfort with premium products like 6A Grade mulberry silk pajamas, bedding, and accessories. But the real game-changer came when SilkSilky upgraded to Shopify Plus, resulting in a jaw-dropping 680% sales growth in just two years.

Key Milestones Post-Upgrade

• Sales: 680% growth in two years.
• Global reach: Improved conversion rates in Europe through regional localization.
• Lower returns: The product return rate plummeted from 8% to less than 1%.
• Customer feedback: Checkout survey response rates tripled

Challenges:

Going global isn’t all silk sheets and roses. SilkSilky faced hurdles like:

• Localization: Adapting to different languages, cultures, and sizes.
• Data insights: Easy integration between Shopify and their custom ERP system was essential for customers.
• Payment: Offering various payment options worldwide helped increase sales.

How Shopify Plus Turned Challenges into Success

Here’s how SilkSilky leveraged Shopify Plus:

• ERP Integration: Real-time insights on sales forecasts and inventory helped cut procurement costs by over 40% in three years.
• Localized campaigns: Custom promotional campaigns optimized for different markets, like “$10 off $100” tailored per region.
• Checkout customization: Added top payment methods and user surveys, boosting feedback response rates by 3X.
• Automation with Shopify Flow: Reduced return rates by flagging high-risk orders and streamlining product management.

SilkSilky used Shopify’s ecosystem for additional capabilities:

• Reamaze Live Chat Helpdesk CRM: Doubled customer service efficiency.
• Rewards & Loyalty Program: Enhanced customer retention through points and discounts.

Results

Since upgrading, SilkSilky has soared in sales, optimized costs, and enhanced customer satisfaction. Their return rate is less than 1%, and their European expansion is a resounding success.

If SilkSilky’s transformation inspires you, imagine what Shopify Plus could do for your business!

-Swathitha
Content Marketing Team