Your Guide to Building Big Mailing List (And Why You Need to Do It)

If you run an online business, have a website or blog, or are an internet marketing then you need to be investing at least some time and energy into building a mailing list.

If you aren’t, then you’re missing out on a huge business opportunity and potentially thousands of leads and even more profit.

Before we go onto how you should approach your list building efforts, here are some statistics that should just emphasise the importance of investing your time into this aspect of your business:

  • Email marketing has a measurable ROI of 4,300%. If that sounds impossible, then consider just how affordable it is to start building a list and sending e-mails.
  • 91% of consumers will check their e-mail every day.
  • When surveyed, companies rate e-mail marketing as more profitable than affiliate marketing, banner advertising, direct marketing, PPC or SEO
  • 66% of US consumers above 15 years have at some point purchased something through an e-mail campaign
  • The right subject heading can result in 1/3rd of your e-mails being opened

How to Go About Email Marketing

So with that in mind, how do you go about email marketing?

The secret to success is to focus on this one single and highly important tenant.

That is: to ensure that you are building a highly targeted audience and finding e-mails from people who actually want to hear from you.

And that means building trust and loyalty through your blog and social media first and then collecting e-mails.

Don’t collect ‘cold e-mails’ because you will only be met with resentment from people who never gave you permission to contact them and who likely don’t fit into your target demographic.

If you’re going to collect cold e-mails then you’re better off just using a ‘solo ad’ which is a paid ‘e-mail burst’ sent out to a mailing list that another company has collected.

E-Mail Marketing Techniques

Another alternative strategy like this is called an ‘ad swap’ where you send an advert out to another blogger’s mailing list in exchange for doing something for them.

Both these options will result in far fewer conversions than collecting a mailing list of your own though. So how do you do that?

Building Your Mailing List

To build a mailing list, you will first need an autoresponder.

An autoresponder is a piece of software that sends out an automated response when someone signs up to your mailing list.

From there, it then makes it easy to send out your emails to everyone on the list, it manages people unsubscribing etc.

There are three big autoresponders which are AWeber, MailChimp and GetResponse.

Unfortunately, none of them are free and the best deal will depend on the size of your business.

Here is a breakdown of the fees to help you choose the best one for you:

MailChimp:

Subscribers Monthly Fee
500 $10
1,000 $15
10,000 $75
20,000 $150
30,000 $215
40,000 $240
50,000 $240

AWeber:

Subscription Plan Fee
Monthly $19
Quarterly $49
Yearly $194

This is then on top of the following monthly fee:

Subscribers Additional Monthly Fee
< 500 N/A
501-2,500 $10
2,501-5,000 $30
5,001-10,000 $50
10,001-25,000 $130
25,001+ Not Listed

GetResponse:

Subscribers Monthly Fee
1,000 $15
2,500 $25
5,000 $45
10,000 $65
25,000 $145
50,000 $250
100,000 $450

From here, you will then be able to create an opt-in form and collect the code to paste onto your site.

You can then use this code at the bottom of your pages, in the sidebar as a widget, or on a ‘squeeze page’ (a landing page with the sole purpose of gaining subscriptions.

The most effective strategy though according to many marketing ‘gurus’ is to use a ‘pop-over’ or ‘lightbox’.

These are windows that open over the top of your content and interrupt the reader.

They’re frustrating yes but the stats seem to indicate that the benefits in terms of increased subscriptions will drastically outweigh the negatives.

Important Tips

Simply having an opt-in form isn’t enough though: you need to be smart about how you’re going to incentivize people to sign up.

One way to do this is by offering some kind of ‘freebie’ in exchange for signups.

For instance, you could offer to give away a free e-zine or an e-book to those who sign up. You could even run a contest; people love freebies.

Also important though is to talk about your mailing list regularly within your posts.

Don’t just ‘leave’ the box there and hope people will fill it in – tell them about why they should, about the extra content they’ll get and about how they’ll become ‘VIPs’.

If you are effective in building trust and authority in your niche and continually mention how your readers can get more content and notifications by signing up, then they’ll start to flock to your mailing list in droves.

Sankarnarayan. R
About the Author - Sankarnarayan. R

The founder and mastermind behind ColorWhistle is Sankarnarayan, a professional with over fourteen years of experience and a passion for website design services and digital marketing services. At ColorWhistle, our team has a wide range of skills and expertise and we always put our clients’ satisfaction first. This is what sets us apart from the competition – an eye for detail and the best website development services from the start to the completion of your project.

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