Why Isn’t Your Blog a Success Yet? Common Issues That Could be Holding You Back
When you’ve been running a website or blog for months and it’s still getting a paltry two hits a day, it can be disheartening to say the least. Even if you’re getting a hundred hits, if that isn’t resulting in anyone clicking your ads, buying your products or signing up to your mailing list, then you may feel as though all your hard work has been in vain.
There comes a point where you may feel as though you’re banging your head against the wall and you’re probably at your wit’s end trying to work out what you’re doing wrong.
Well, here then are some things that may be responsible for the problem. Read on and you might just be able to break that plateau…
Your Content is Generic and Not ‘Interesting’
Think about what you read when you visit the web. Do you click on titles that you’ve seen a hundred times before on the web? No – you click on articles that do something new, that have an ’emotional’ resonance or that discuss a topic in-depth. It takes a certain type of content for people to think ‘man, I have to read that!’ and if that isn’t what you’re publishing, then you shouldn’t expect anyone to care.
Stop writing the same article you’ve seen a thousand times before, writing something interesting and unique that matters.
You’re Not Putting in Enough Work
If you’re posting once a week or less then you can forget making it big. Especially at the beginning, you should be putting out as much content as you possibly can. The more you put out, the more there will be for people to find and for Google to index.
The problem is that many people turn to making money online because they think it’s easier than doing it in any other way. It’s not: making money online requires the exact same work and dedication as any other job and what you put in, you get out.
If you’re running a blog and you want that to be your full time living, then you need to treat it like a full time living by doing a full-time living’s worth of work. That means you should be working on it 8 hours a day. If you aren’t, then don’t expect to quit the day-job.
You’re Not Networking
A lot of people gravitate to making money online or running a website because they’re shy. Then they quietly beaver away, creating content and posting it to no-one.
Unfortunately though, being social, outgoing and good with people is crucial in any business and the same goes for working online. When you work online, you need to be able to make connections with people and find new businesses to work with. Only then can you get amazing opportunities – with people who will publish your content for instance, or with people who might suggest an ad swap. Go to networking events, reach out to the bigger market leaders in your niche and even pick up the phone occasionally. Make. Noise.
You Don’t Really Understand SEO
Don’t read a few blog posts and think you know everything you need to know about SEO. SEO is a lot more complicated than it seems at first and if you do it wrong, then you’ll actually hurt your progress rather than helping it. Look for companies that offer SEO for small business and then let them run the process for you – stop keyword stuffing and submitting to low-value directory sites.
Your Web Design Needs Work
The same goes for web design. If you did it yourself, then there’s a good chance it’s not as good as you think it is… Ask your friends or customers and see what they honestly think.
A good sign that your web design needs work is that your bounce rates are high. If people are landing on your site, spending two seconds there and then leaving, you probably need to make some changes. Find the best responsive web design company you can and then ask them to do something about it.
Or look at it this way: your site needs to be at least as good as the very best sites in your niche or industry. If it’s not… then you can’t expect to succeed like them.
You’re Not ‘Being Everywhere’
‘Be everywhere’ is a good mantra for any business that wants to be seen online to follow. This means having an account with every big (and small) social media site, it means having a YouTube channel and it means having your logo on your business cards and fliers.
You need a strong brand and you need to build up that brand recognition by showing it to people at every opportunity. If you can do this, then you’ll be able to slowly build trust and become a leader in your industry.