Digital Marketing Audit of the Top Educational Institutions In Coimbatore

April 8, 2021
Digital Marketing Audit of the Top Educational Institutions In Coimbatore

Coimbatore is the birthplace of many top schools and colleges in South India and holds an average literacy rate of 91.30%. There are numerous educational institutions in and around Coimbatore city and is the gateway for students to embark on their academic journey.

With the world going digital, most of the schools and colleges in Coimbatore have turned their spotlight toward online platforms. Schools and colleges in Coimbatore have already started scheduling online classes & examinations, parent-teacher meetings, placement interviews, and all others.

With powerful online visibility, there are plenty of opportunities to connect with the target learners. The popular schools and colleges in Coimbatore have their own full-fledged education website, social media & GMB accounts, local directory profiles, and much more.

When you hold a stunning online presence, you will be able to seamlessly connect your students even at the time of natural calamities, pandemic situations, or any circumstances.

Take inspirations and ideas from the online profiles of colleges and schools. To make your work light, here we have conducted an audit on the digital marketing performance of some popular schools and colleges in Coimbatore.

Top Educational Institutions in Coimbatore

As many of our clients belong to the educational sector, we have gained useful insights on how to inspire and engage learners with an online profile. Additionally, our experience in digital marketing and web designing helped us to review the look of the websites, web traffic, and social media visibility.

Along with it, we have mentioned the areas of the website that need improvements. From this, you will know which features are mandatory when you build a website for your school or college.

Digital Marketing Audit of the Top Colleges in Coimbatore

Here, we have collected a few popular colleges and reviewed their online presence.

1. PSG College of Technology

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PSG College of Technology, a central hub of academic excellence, was founded in 1951 with an aim to provide world-class education. The founders of PSG institutions built PSG industrial institute and college of technology on the same campus. This close proximity enables students to learn concepts both theoretically and practically. Moreover, the academic programs are designed and updated by the statutory boards of studies at the department level and academic council.

What About Their Digital Visibility?

Website Design
  • Good usage of white-spaces
  • Easy and smooth navigation
  • Login portals appear on the home page
  • Loads within a fraction of seconds
  • Responsive layout design
Website Traffic
  • Approximately 64155 per month

Improvements – The website is huge and loads with a lot of information. Web design looks simple and outdated. The font size is too small. Need improvements in web architecture and ease of use. Their GMB account has to be optimized. Not active on social media platforms.

2. Sri Krishna College of Engineering and Technology

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Sri Krishna College of Engineering and Technology(SKCET) forms a trademark in the list of engineering colleges in Coimbatore. Through innovative teaching processes, accelerated research, continuous process improvement, they are forming students into globally competitive and ethical engineers.

What About Their Digital Visibility?

Website Design
  • Good choice of font style
  • Loads quickly
  • User-friendly navigation
  • Well-aligned pages
  • Proper arrangement of menus
Website Traffic
  • Approximately 23878 per month

Improvements – Lot of content is being stuffed in one place, the site would look good if the team concentrates on optimizing the content for visitors to easily go through. Their GMB account has to be optimized. Not active on any social media platforms.

3. Sri Shakthi Institute of Engineering & Technology

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Sri Shakthi Institute of Engineering & Technology (SSIET) was established in 2006 with the approval of the All India Council for Technical Education (AICTE). It has been ranked 55th in the all India level according to a survey report of the Times of India. SSIET aims at imparting technical knowledge and skills to students, thereby producing technologically superior and ethically strong engineers.

What About Their Digital Visibility?

Website Design
  • Amazing banner image
  • Right choice of colors that match the logo
  • Menus are neatly arranged
  • Live-chat functionality available
  • Responsive on all devices
Website Traffic
  • Approximately 3539 per month
Social Media Visibility

Improvements – It would be better if the style of the fonts is changed. Student oriented approach should be emphasized. Needs improvement in colors. The website layout is crammed with too much information to be digested in a single shot. Their GMB profile has to be optimized.

4. Hindustan Institute of Technology

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Hindustan Institute of Technology(HITS) started in 1985 with collaborative partnerships with leading universities in the USA, Singapore, Australia, etc. HITS is well known for its highly qualified & experienced faculty and excellent infrastructural facilities for curricular and extracurricular activities.

What About Their Digital Visibility?

Website Design
  • Clean and sleek layout design
  • Well-defined web architecture
  • Live-chat facility
  • Search functionality
Website Traffic
  • Approximately 450 per month
Social Media Visibility

Improvements – More emphasis has to be given to the logo design for creating a lasting impression of the brand. A very outdated layout design. They don’t have active visibility on any social media channels. GMB accounts have to be optimized.

5. Sri Ramakrishna Engineering College

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Sri Ramakrishna Engineering College (SREC) is an autonomous institution that was formed in 1994. SREC provides ample opportunities to students who want to start their studies in the disciplines of Information Technology, Computer Science and Engineering, Robotics and Automation, and Artificial Intelligence and Data Science.

What About Their Digital Visibility?

Website Design
  • Clean and elegant layout design
  • Attractive logo design
  • Good architecture
Website Traffic
  • Approximately 17147 per month
Social Media Visibility

Improvements – Needs site maintenance, looks crowded with lots of information. Items inside the website are distorted. GMB accounts have to be optimized.

6. Karunya Institute of Technology and Science

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Karunya Institute of Technology and Science was formed in 1986 with an aim to raise leaders of high academic caliber and unblemished character that they may serve humanity with courtesy. For the past 3 decades, the institute has made significant progress in teaching-learning, research and consultancy, innovation and transfer of technology, community service, and value education.

What About Their Digital Visibility?

Website Design
  • Amazing hero video slider
  • Proper usage of white spaces
  • Smooth and friendly navigation
  • Search functionality
Website Traffic
  • Approximately 23226 per month
Social Media Visibility

Improvements – Design looks outdated. Lots of thumbnails have been used. GMB accounts have to be optimized.

7. SNS

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SNS College of Technology is one of the premier institutions in Coimbatore that aims to provide quality education of international standards to the students. It has been setting up the standards of excellence in education for more than 23 years.

What About Their Digital Visibility?

Website Design
  • Innovative hero video clippings
  • Listed every detail on the homepage
Website Traffic
  • Approximately 1014 per month
Social Media Visibility

Improvements – Needs improvements in the site loading speed. Too much information is crowded. Lots of animation used. GMB accounts have to be optimized.

Digital Marketing Audit of the Top Schools in Coimbatore

Here, we have collected a few popular schools and reviewed their online presence.

1. Perks Matriculation Higher Secondary School

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Perks Matriculation Higher Secondary School was founded in 1971. For the past 4 decades, the school has become the hub-spot for students to learn with world-class amenities and quality education.

What About Their Digital Visibility?

Website Design
  • Appealing logo design
  • Attractive hero image slider
  • Usage of micro animations
  • Well-arranged menus
  • Loads quickly
Website Traffic
  • Approximately 200 per month
Social Media Visibility

Improvements – Color has to be changed. Layout structure looks outdated. GMB account is not available.

2. Manchester International School

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Manchester International School is a popular school in Coimbatore that provides quality education to students.

What About Their Digital Visibility?

Website Design
  • Easy and smooth navigation
  • Loads quickly
  • Good choice of sans-serif fonts
  • Attractive hero image slider
  • Updated design
Website Traffic
  • Approximately 1000+ per month
Social Media Visibility

Improvements – Lots of information looks crowded. GMB accounts have to be optimized.

3. GD Matriculation Higher Secondary School

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Based on the ideology and principles of the eminent scientist and industrialist, Sri G.D. Naidu. GD Matriculation Higher Secondary School was established in 1982. Value education and extra-curricular activities such as yoga, aerobics, cookery, classical dance and music, western dance, are also offered. Personality development and grooming classes attempt to draw out the best in every individual.

What About Their Digital Visibility?

Website Design
  • Good selection of font style
  • Attractive usage of colors
  • Good Layout design
  • Loads within a fraction of second
Website Traffic
  • Approximately 100 per month

Improvements – Design has to be updated. They don’t have an active presence on any social media channels. They are not active on any social media channels. They don’t have a GMB account

4. Stanes Higher Secondary School

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Stanes Higher Secondary School was found by Sir Robert Stanes. The Stanes Schools has contributed largely to the development of education and industry in Coimbatore city. They offer ICSE, CBSE, and many more curriculum opportunities.

What About Their Digital Visibility?

Website Design
  • Good selection of sans serif fonts
  • Proper arrangement of menus
  • Color used matches with the branding
  • Professional and full-fledged web design
Website Traffic
  • Approximately 350 per month

Improvements – They don’t have an active presence on social media channels.

5. Lisieux Matriculation Higher Secondary School

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Lisieux Matriculation Higher Secondary School was founded in 1972 by Fathers of Carmelites of Mary Immaculate (CMI) of the Preshitha Province and owned by the Little Flower Education Society. It was established with an aim to offer quality education to students.

What About Their Digital Visibility?

Website Design
  • Pleasant design
  • Proper usage of white-space
  • Smooth navigation
Website Traffic
  • Approximately 150+ per month

Improvements – Design has to be upgraded. Overcrowded with lots of information. They are not active on any social media channels. They don’t have a GMB account.

Establish Your Online Presence With ColorWhistle

When digital marketing is implemented strategically, it will produce fruitful results for your business growth.

ColorWhistle is a top-notch digital marketing company that offers dedicated solutions to education-based businesses. The experience that we have gained from our clients and the expertise we have in digital marketing will help you establish a unique mark in the online world.

If you have any questions regarding our digital marketing or e-learning business services, then all you have to do is contact us via message or phone +1 (919) 234-5140. We are here to help you at any time!

Do you have any questions to ask us regarding our digital solutions? Let us know in the comments below. We are here to clear your doubts.

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About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

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