Types of Lead Generation Techniques you Need to Consider for 2021

With more than 9,000+ new cases every day worldwide, the COVID-19 has deeply affected every small, medium, and large business. Since there are no definite predictions when this pandemic will end, entrepreneurs are looking for lead generation strategies to maintain business continuity at this time of crisis.

Generally, leads are the initiation of a customer’s interest in any of your products or services. By making continuous, strategized efforts, you can nurture the leads and convert them into long-term loyal customers.

Similar to a fisherman who widely spreads the net on all the four corners of the water body, you have to choose all the best platforms to connect with the right audience and persuade them to become active ambassadors of your business.

In this blog, we have explained how lead generation activities will contribute to your business growth during unprecedented times. Also, we have compiled various types of lead generation techniques that will bring fruitful outcomes.

How Lead Generation Works?

After identifying the right channels to stay in touch with your audience, you have to establish strong visibility on those channels. For example, a majority of people are consuming social media nowadays. Think about the different ways on how to promote your business on social networks.

Once you get traffic to your website, your next aim should be to collect the contact information of your visitors. Like, you can request your visitors to give their email-id for acquiring access to gated content like case studies, e-books, webinars, etc.

The actual game begins once you bring them into the marketing funnel! After getting their contact details, you can start persuading the audience so they will soon turn to be your active customers.


Types of Lead Generation

Based on the platform you choose, the lead generation concept can be carried out in two methods, inbound and outbound.

Our in-depth understanding helped us to compile the best online & offline channels to generate leads. Keep reading to explore how you can make the best use of each platform.

What is Inbound Lead Generation?

Inbound lead generation is an effective approach in which you pull your target audience into your business through valuable content and effective SEO practices.

Effective Ways for Generating Inbound Leads

Here, we have listed a few inbound result-driving methods through which you can capture quality leads to your sales funnel.


Through blogs, you no need to push the audience into your business, instead, they will voluntarily be encouraged to collaborate with you. Any article that is heavily written on solving user problems never fails to attract the reader’s attention.

When the readers get satisfied with your answers/solutions, there are chances that they might look out to reach you!


Thus, content marketing through blogs is a budget-friendly method through which you can drive traffic and leads to your website.


Generally, people fall in love with animated graphics, aesthetic images, and other visually enticing elements. In some instances, your audience will lack the interest to gain knowledge from articles.

This is where visuals enter the scene. Visuals like charts, graphics, infographics, images, etc increase readership by 80%. By designing eye-catchy visuals, there are better opportunities to portray your thoughts and educate your prospects.

Case Studies

Generally, potential consumers wanted to partner with a business that successfully resolves the pain points of the clients. Case studies are an effective promotional source through which you can showcase how you have handled and fixed the major and minor issues faced by your clients.

When potential leads go through your case studies, they will trust your brand and decide to partner with you to avail of your products and services. Therefore, try to write more case studies to reveal your valuable work to your prospects.

Also, we’ve written a lot of case studies, if you need to get more insights about the tools and strategies that we use, then check out our case study page.


No doubts, webinars are a powerful magnet through which you can attract prospective leads to become a part of your business. 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads. When it comes to webinars, promotion across the right platforms at the right time helps you attain your webinar objectives.

It would be better if you plan a webinar properly at least 3 weeks ahead and do proper promotion. This is because around 54% of registration for a webinar happens at least eight days before the event and 46% of registration occurs within a week of the event.

In fact, Neil Patel, the king of digital marketing has generated 518,399 visitors and 16,394 leads to his website through his webinars.

By sharing your experiences through webinars, you can get the customer contact details, and connect with your customers for driving leads to your sales funnel.


Video Series

In today’s fast-paced world, when you look from the customers’ shoes, it is truly bitter for consumers to read the long product descriptions or dig deep into your services page. If you want to unlock the minds of the audience and engage them with your brand, then videos are the keys!

Moreover, videos are a win-win ingredient. Both consumers and marketers have a great love for videos. As video content is digestible, entertaining, and engaging, consumers like videos. On the other hand, marketers love videos because they provide a huge return on investment (ROI).

For example, YouTube is a popular video platform that many people use to view beauty tutorials, fitness classes, trending topics, news, movies, and much more.

More than 79% of internet users have their own YouTube account. Top leading digital marketing experts are optimizing the YouTube platform. For instance, Brian Dean, the SEO expert, has more than 367K+ subscribers on his YouTube channel.

Through consistent efforts and smart tactics, you can drive your YouTube subscribers to your email list and encourage them to leverage your products and services. If you like to visit our YouTube channel, then click on the link.


It is likely a daunting task to cover all the information regarding a topic through small content like blogs, infographics, etc.

E-books are one of the content marketing practices through which you can elaborately explain a topic. It’s an undeniable fact that only experts with in-depth knowledge in a particular subject can write an e-book. So, when you publish e-books, the audience will trust you as a well-experienced brand in the industry.

For instance, the LinkedIn e-book – Introducing Secret Sauce: How LinkedIn Uses LinkedIn for Marketing gives the readers a complete guide of tips and tactics to optimize LinkedIn for marketing activities.

E-books Conversions


Podcasts have become an integral part of daily lives and people love to listen to podcasts while doing their daily chores with no interruptions to their regular activities. According to Music Oomph, almost a third of American adults between the ages of 25 and 34 are podcast listeners.

There are around 80 million Facebook business pages, but there’s only 700,000 podcasts airing. Compared to other content marketing platforms, podcasts have only less competition and help you gain popularity easily within a small crowd of competitors.

Plus, as podcasts can be built mobile-friendly, it stretches a wide path to meet the mobile audience. It’s evident that about 69% of podcast listeners are on their mobile devices.

Podcasts act as an interactive marketing element that allows hosts to create polls, answer queries, and attend to audio calls similar to a traditional radio show. Through podcasts, you can boost the engagement level of your listeners and build a loyal following.

Social Media

Surprisingly, a majority of people are using social media to follow a brand. Therefore, generating inbound leads to your business via social media is a smart move.

Here is a popular beauty brand Birchbox that uses Instagram, Pinterest, and YouTube. They post colorful images of products and encourage the audience to try their samples free of cost. After consuming the product, if you like it, you can buy one paying the actual cost.



Without an aggressive SEO practice, all the efforts you put on blogs, social media posts, infographics, podcasts, and others might go vain. Only when you optimize your content according to the guidelines and algorithms, there are chances for you to obtain better rankings on SERPs.

For instance, Runner’s World optimized its content according to the Google guidelines and was able to be spotted on organic rankings and featured snippets.


What is Outbound Lead Generation?

Outbound lead generation refers to the strategic approach of reaching the target audience through impactful advertising billboards, emails, phone calls, etc.

Effective Ways for Generating Outbound Lead Generation

Cold Email

Cold email is a cost-effective and high ROI outbound marketing approach. For instance, Ambition, a sales performance management software company, could get 73 new leads out of 572 total prospects from a cold email campaign.

Justin McGill could grow his business to $30k MRR/month by sending cold emails to the audience. Also, Crazy Eye marketing got open rates of 50% and reply rates of 10% with their mobile app cold email campaign.

These B2B’s achievements prove that cold emails are an excellent outbound lead magnet that can drive quality leads to your sales funnel.

Direct Mail

Direct mail involves sending a piece of physical mail to your customers or prospects through mail service providers.

For instance, Ulta Beauty, a beauty franchise in the United States decided to increase its customer retention. For this, it launched a direct mail campaign that included competitive pricing and a new weekly coupon for prospects to bring in and redeem.

This resulted in driving 82% of consumers of both Ulta Beauty and their top competitor stating that Ulta’s frequent discounts and points system kept them coming back.


Direct mail marketing is one of the great lead generation approaches through which you can reach customers physically. Also, you will have the complete control of who is receiving your message, at what time it should be delivered, and how many people you should reach.

Trade Shows

A trade show is an exhibition where businesses in the same industry congregate to learn, find products to buy, and promote their own products and services.

Here, Aqua Paw attended the Global Pet Expo to increase knowledge of their new product and potentially make connections within the pet market. At this trade show, Aqua Paw won the New Product Showcase Winner’s award which again helped to increase knowledge about their brand.

As trade shows are open only to the audience who are registered, reputable company representatives, or members of the press, you can meet the audience and carry on a meaningful conversation.

Paid Advertising

Paid advertising is easy to implement where you can set up a campaign on your preferred ad network and pay only when someone clicks your ad. Facebook, Google, Twitter, are some of the largest advertising platforms that you can use to send tons of traffic back to your website.

For example, Uber pays for advertisements all over social media platforms and across many web pages. If you visit a website related to travel, or a travel blog, you will find paid advertisements from Uber on those channels.

Uber-Paid Advertising

More importantly, there are a lot of advertising regulations that vary for each platform. Depending on the advertising platform you choose, you must figure outbidding, targeting, and keywords to make your ad campaign a success.

Over to You - Choose the Best Lead Generation Approach that Captures Quality Leads to Your Sales Funnel

We have covered possible inbound and outbound lead generation approaches to drive potential leads into your sales funnel. Now, it’s all in your part to choose the right ones based on your business requirements and objectives.

Generating leads is the initial step that you take to expand the growth of your business. Lead generation is the process of stimulating the interests of your potential audience towards your products and services.

If you need any help in generating inbound and outbound leads for your business, feel free to reach our team at any time. We are ready to extend our support to you!

Based on the previous experiences with our clients, our creative designers, skilled web developers, and marketing strategists will construct effective strategies that filter qualified leads into your pipeline. Contact us via message or call at +1 (919) 234-5140. We are happy to join hands with you!

Real Estate SEO – An Ultimate Guide For Realtors And Agents

Are you a realtor looking to rank your real estate website on search engines? If that’s the case this blog is for you.

According to the extensive report by The Digital House Hunt, 53% of home buyers start their search online. The report of Profile of Home Buyers and Sellers states that 86% of home buyers consider real estate websites the most useful source of information when buying a home.

More than ever, people do an online search when they are finding homes and realtors. For professionals in real estate, SEO is now more important than ever.

Moreover, the COVID-19 pandemic has also drastically changed how realtors market themselves. Many real estate brands are turning to digital mediums like SEO as their traditional marketing efforts and other key acquisition channels are no longer a viable option.

The real estate SEO experts at ColorWhistle will also advise you to carve out your niche in the online space and expand.

Real Estate SEO Statistics

Here are some more compelling real estate SEO statistics that highlights the importance of search.

real estate seo statistics - search engine buying process

Read on to find out how you can leverage SEO to capture quality leads and grow your real estate business.

Why Is SEO Important for the Real Estate Industry?

Here are some interesting reasons that will allow you to understand the major benefits of SEO in real estate.

Lead Generation

SEO is one of the best ways to increase your real estate client base, improve sales & revenue, and keep your business growing. When you implement a tailor-made SEO strategy, you’ll be able to generate more qualified leads as you get a chance to appeal to your target audience.

Simply having a website won’t suffice. In order to really drive leads, you have to implement a proper SEO strategy. By doing so, you will be able to increase rank in the search engine results page, which means more exposure for your brand. This will lead to more website traffic, and eventually, more sales. Check out our blog on What is the Role of SEO in Lead Generation? to learn more.


Long-term profits are the overall goal for most businesses. Making quick bucks is good, but having constant cash flow will definitely give you peace of mind. When you dive into online marketing, taking the same approach is advisable. You can make fast cash using pay-per-click, but it can also be a risky process.

This is where SEO comes into play. SEO can be crowned as one of the most cost-effective ways to do online marketing. It is one of the best ways to generate income. All the other marketing tactics fall short of the long-term potentials of SEO.

Guaranteed Business Growth

As a person running a business, we are sure that you must be on the lookout for increasing business visibility and sales. Through SEO this can be achieved. Not only in real estate, but SEO is also the key to success for any modern business.

SEO can help to boost sales by driving more traffic to your website and give you excellent opportunities to convert leads into customers.

Real Estate Marketing Stats - Areas To Concentrate

real estate marketing stats

How to Increase Real Estate Sales Using SEO?

If you are feeling overwhelmed by real-estate SEO, then don’t fret. There are some common techniques you can implement. In this section, we’ll give some great tips about the best ways to use SEO for your real estate business.

Real Estate SEO Techniques

1. Keyword Research

Keyword research is one of the most important SEO factors. The keywords you choose for your real estate business will decide if you’ll be able to get more organic traffic.

Search engines like Google get billions of search queries in a month. For everything from ‘realtors near me’ to ‘best real estate SEO company.’ In order for you to show up in organic search results, you have to optimize your website for relevant real estate keywords. If your website is not optimized for the right keywords, you will draw more unqualified traffic.

So, investing in the right keywords will help your real estate website to appear in front of more consumers, receive more engagement, and generate more sales and revenue.

Here are some tips you can follow when you do keyword research,

  • Build a localized list of keywords and phrases to target local audience
  • Find out the keywords that your competitors are using to target customers who are searching for those keywords
  • Take advantage of ‘Google suggest’ to find additional keywords
  • Find out the questions that your customers ask and use the Google Keyword Planner to check the frequency and competition
  • Make use of ‘People also ask’ section to get additional keywords
  • Use keyword research tools to like Moz or Ahrefs as they will help you figure out a good keyword combination in terms of demand and relevance to search results
  • Maximize the usage of long-tail keywords as people who use that have a specific problem

To know more about keyword research, take a look at our blog about Search Intent Keywords – A Complete Guide.

2. Competition Research

Competitor research is something that every real estate website owner must be doing. It can be a roadmap of what you need to do to be as good as your competitors. This research will help you identify the areas where your competitors are weak and help you capitalize on that for your own advantage. Through competitor analysis, you can take a step back and look at where you stand and the landscape for competitive keywords. It will help to prevent complacency, encourage innovation, and help you focus to do better in every aspect of your business. Here are the main pillars of SEO competitive analysis.
  1. Technical SEO
    To find out the site structure, hreflang, site speed, and mobile-friendliness
  2. On-page SEO
    To find out content quality, keywords, and conversion strategy
  3. Of-page SEO
    To find out backlink analysis, linkable content types, link building strategies, and backlink gaps

3. On-Page Optimization

These days, obtaining a good search ranking is getting tough as search engines are becoming smart. It takes more than just useful content to outrank your competitors. As a real estate website owner, you must understand on-page optimization as it is one of the very first steps of carrying out proper SEO.

On-page optimization is the process of making some changes to your website to improve search engine ranking. If it is done properly, it will have a good impact on your page’s search visibility.

Here are some tips to do proper on-page optimization.

  • Check if the content written on your website is unique and relevant
  • Make sure you have used proper heading tags (h1,h2, h3, and h4 ) are used to highlight your headings, subheadings
  • Title tags should not exceed 65 characters
  • URL must be short, self-descriptive, and have keywords
  • Add unique and relevant meta description related to the post or page
  • Website must have proper HTML and CSS validation
  • Use proper alt tags for images
    Formulate a good internal linking strategy to in

4. Off-Page Optimization

The main focus of off-page optimization is to increase the domain authority of your real estate website by procuring links from other websites. It is time-consuming and involves getting backlinks to your webpage from authority websites.

It plays an important role in the backend and without applying these techniques, you cannot get a good ranking for your website.

Keep note that if you are involved in buying links in order to manipulate SEO rankings, your website will be penalized. It is considered as a black-hat SEO practice.

That said, here are some off-page optimization tactics you can use.

  • Use blog directories, forum signatures, comment link, article directories, shared content directories, and link exchange schemes to acquire backlinks
  • Make sure you actively post on social media sites such as Twitter and Facebook
  • Promote your blogs on famous websites such as Reddit, ScoopIt, Digg, Mix etc
  • Try guest blogging to get quality backlinks

5. Measuring and Improving Results

Like every area in a business, SEO is also about constant measuring and improving. However, measuring SEO is easier said than done. There are lots of components, variables, and SEO metrics that are needed to gauge success.

If you are new to SEO, it will be hard to figure out what’s working. For example, if you track a single metric like keyword ranking, you may see a few improvements and you will be relieved.

But, here is the problem, just checking on a single metric will not give you a view of the entire picture. It can be compared to saying that a puzzle is complete by just adding one piece to the board. So, you have to track multiple metrics.

Here are some tips to measure and improve your SEO performance.

  • Identifying for the keywords which you rank will help you figure out if you are targeting the right keywords and if your site is actually growing
  • Monitor the quality and quantity of the backlinks. Check for the trust flow, citation flow, and domain authority to check for quality
  • Keep track of changes in organic search by using Google Analytics
  • Check for the bounce rate, time spent on the page, mobile traffic, click-through rate, returning visitors, and direct visitors

Real Estate Local SEO Strategies

Local SEO is the process of optimizing your website for local search. For the real estate industry, local SEO is one of the most powerful ways to promote your services to an audience of a particular geographical location. In fact, we’d say that you have to majorly concentrate on local SEO.

In this section let’s take a look at the local SEO strategies you can apply for your real estate website.

1. Consistent NAP Details

The most important information that you need to make sure is consistent across all the areas including online citation is your business’s NAP (name, address, and phone number). Also, make sure NAP information is present on every page of your website (best place is footer) and on your ‘contact’ page.

2. Google My Business

Google My Business (GMB) gives companies a great opportunity to appear on Google Maps and local search results. And the best thing is, it is absolutely free. You can display information about the opening and closing times of your business, contact phone number, the physical location of your office, and a link to your website. You can optimize your GMB by,

  • Writing a clear description of your business
  • Adding your latest blog posts to your GMB
  • Including photos and videos of your business
  • Collect reviews from your satisfied customers and respond to both positive and negative reviews

Additionally, if your business is affected by the COVID-19 situation or if there are any changes in the working hours, make sure to update it in GMB.

3. Schema Markup

A few years ago, major search engines joined hands and implemented a markup language called schema. This will help search engines to understand what the page is about, so it is important to add it inside your real estate website. These snippets will provide a better understanding of your business to users as well.

For example, in some instances, Google will display rich snippets in search results.

Schema markups that a real estate website can use are,

  1. Real estate agents
  2. Offer
  3. Product
  4. Place
  5. Rent action
  6. Residence

4. Local Keywords

Local keywords have geographical location words in the keyword. For example, if you are looking for a dentist in your area, if you just search for ‘Dentist’ you will not get any results. Instead, you have to search for ‘dentist in NYC’. You can also add the name of your area along with the city name.

Likewise, when you use local keywords for your real estate business judicially and intelligently, it can do wonders for your real estate business. They are powerful in attracting local customers to your website,

SEO IS AN ONGOING PROCESS. Paying for just a few months of SEO is, in many cases, no better than throwing your money away!

Real Estate Agency SEO Timeline

If you think SEO is too complicated or you don’t have the time to do it by yourself, consider hiring an extended team to help you with the work. Professionals can create custom SEO packages to dominate search results.

Please note that agencies will require a commitment of 6 months to 1 year to help you get results. Also, the more competitive the industry and keywords are, the longer it will take to see results. Regardless, you will still see significant progress at every point.

Additionally, you have to be involved with the agency through every step of the process. You should not just sit back and relax once you have found helpful. Take a look at our blog,
Hiring An SEO Company? Ask These Questions to know how to interview an SEO agency.

Here is a sample of what you can expect from a real estate SEO agency like ColorWhistle.

1. Real Estate SEO Timeline - Months 1-3


  • 20 hours / month​
  • Studying your online competition
  • Keyword research
  • Optimize each page on your site and update/fix any technical SEO issues we may come across.
  • Increasing domain authority

Results you Can Expect

  • Gain organic impressions with 100 -150 traffic from organic
  • Start getting organic traffic with 5-10 leads per month

2. Real Estate SEO Timeline - Months 4-6


  • 20 hours / month​
  • Increasing domain authority
  • Local SEO  – Google My Business
  • Listing Submissions

Results you Can Expect

  • Keyword improvements
  • 200-250 organic traffic
  • Start getting organic traffic with 10-15 leads per month

3. Real Estate SEO Timeline - Months 7-12


  • 15 hours/month
  • Create and implement content strategies to build more trust and relevance for your site.
  • Local SEO – Google My Business
  • Building authority via various link acquisition techniques

Results you Can Expect

  • Keyword improvements
  • 300-400 traffic
  • 15-20 leads per month

By following the above plan, a typical client will be able to experience around 400% or more ROI.and at least a 30% increase in qualified leads.

Getting Started with Real Estate SEO

The above best practices that we outlined are just the starting point in your real estate journey. It is important to remember that SEO is an ongoing process and it will take time to see results. Though you won’t see immediate results for your SEO efforts, all the above-mentioned tactics are well worth your time.

Also, remember that best practices also change over time. So, audit your website from time to time to measure your results and to figure out what changes and updates you can make to bring more relevant traffic to your real estate website.

Now that you have a decent idea of the type of strategies you have to follow, here are a few more additional things you must remember to gain the full benefits of real estate SEO,

  • Black hat SEO techniques will appear attractive, but they will eventually end up harming your website
  • Good SEO will take time, but the results will be long-lasting
  • Be careful when you are revamping your website partially or completely. If done wrong, all your hard work will go to vain. We have written a detailed website redesign checklist, take a look at it to learn more about how to revamp without losing SEO value

Additionally, if you want to get your hands on some proven general and real estate SEO strategies followed by industry experts, take a look at our collection of Best SEO Case Studies That Actually Worked. They will help you better understand how SEO works.

Need help to get started with your real estate SEO? As a real estate SEO company, ColorWhistle provides a range of custom SEO solutions and services for real estate. Visit our real estate SEO service’s page to know more about what we offer or call us for a consultation at +1 (919) 234-5140.

Top Inspirations from Gary Vee’s Digital Marketing Strategies for Small Business

It is an undeniable fact that Gary Vaynerchuk fondly called Gary Vee is a rocking entrepreneurial star in digital marketing.

Gary Vee is the chairman of VaynerX, a modern-day media, and communications holding company. He is an active CEO of VaynerMedia, a full-service advertising agency servicing brands like PepsiCo, GE, Johnson and Johnson, Chase, AbInBev, and more.

Today, Vaynerchuk is popularly identified for his awesome works in digital marketing and social media like Instagram, YouTube, Facebook, Twitter, LinkedIn, Snapchat, Spotify, and more. Moreover, Gary hosts a Q/A show online called #AskGaryVee that has more than 2.78M+ subscribers.

Being a pioneer in digital marketing, we proudly proclaim that we also have a huge inspiration for his digital marketing strategies. In this article, we will walk you through various digital marketing strategies of Gary Vee.

Let’s dive in.

1. Gary Vee’s Tips for Digital Marketing

In today’s tech-savvy era, if you are running a small business without digital marketing, then you might lose a lot of potential. Through effective digital marketing strategies, expanding the reach of your brand locally and globally becomes a piece of cake. Here, we have lined up some tips that Gary Vee uses for his digital marketing activities.

Optimize Content Marketing

Optimize Content Marketing - Gary Vee's

Gary Vee builds amazing result-generating content based on The Gary Vee Content Model. This covers three essential aspects like documentation, creation, and distribution.

Documenting long-form content such as podcasts, vlogs, etc and creating micro-content like memes, articles, images, quotes, etc from these long-form contents. Ultimately, distributing the content across all the relevant social media channels.

Gary’s team repurposed one of his 4D session keynotes into 30+ pieces of micro-content and distributed across 6+ marketing platforms. It brought more than 35M+ views for those repurposed content.

Build Unique Branding

Build Unique Branding - Gary Vee's

Gary Vaynerchuk quotes “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career”. According to Gary, branding is an experience you give to your audience when they use your products or services.

To elaborate on this, he compares the top brands like Coca-cola, IBM, Apple, and McDonald’s which don’t sell their products instead they build an immense feeling in the minds of the audience.

In one of the blogs, Gary had curated the strategies for personal branding. By implementing these effective tactics, you can establish a long-term relationship with your audience.

Start a Podcast

Gary Vee firmly adheres that audio and voice will be the future phase of digital marketing. Seth, an audio engineer who takes care of Gary Vee’s audio experiences explains the general process of podcasting.

He further adds “You have to possibly promote your podcasts across every social media channel”. This is how Gary promotes his podcasts on Instagram, Facebook, Twitter, via blogs, etc.

Through podcasts, you can make the audience listen to your voice when they are doing laundry, going to the gym, washing the dishes, just relaxing, or occupied in any other work.

Gary’s YouTube video on how to make a podcast that people want – will give you a clear picture of recording your own podcast sessions strategically. Some of the best collections of Gary’s podcast include The Airplane Project, AskGaryVee Calls, From My Inbox To Your Ears, and much more.

Maximize the Usage of Email Marketing

Gary Vee, on #AskGaryVee session says “Email is a killer app and is definitely not dead.” According to Gary, keeping up the promises and delivering the results tend to be a crucial factor in email marketing.

Without the grace and mercy of search engine rankings, or other platforms, you can maintain a strong bonding with your segmented list of subscribers. Nobody can take the active subscribers off your hands unless it is you.

Gary presses on the idea of providing values to the audience through emails. By the way, you can gain credibility for your brand, products, and services and be prevented from becoming spam.

2. Gary Vee's Tips for Social Media Marketing

Gary Vee is a winner of hearts on social media. By implementing smart strategies, he makes the best use of social media to magically showcase his business. Here, we have listed a few amazing tips that Gary suggests for your small business social media marketing.

Post Valuable Content

Gary holds a different content marketing concept for social media. He recommends every small business to provide values instead of focusing on sales. Further, you have to provide quality content that your target audience is interested to consume.

Social media channels like Facebook, YouTube, Instagram, and others pave a great way of producing quality content. Gary says to post everything on your social media pages even if it is irrelevant to your niche. By the way, you can grab the attention of active users that are under different age groups, genders, locations, etc.

Moreover, video content is a king on social media. Gary quotes “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose”. Gary has written a detailed blog on where and how to create content for social media channels, do check out.

Be Authentic to Your Audience

Gary quotes “While picture quality and tight edits are nice, the real quality of the content comes from the creator. If you are authentic and passionate about what you are doing, that is going to resonate with people much more than just a fancy edit of something you don’t care about”. Truly, being authentic will determine the quality of your content.

Tips of Gary Vee to stay authentic before the audience on social media platforms

  • Don’t overthink on anything related to your marketing activities
  • Give a personalized experience to your audience through your content
  • Post only what you’re comfortable and confident discussing
  • Don’t worry about sharing TMI
  • Let go your egos

Therefore, being authentic to your audience at all times and on all platforms will help you gain more loyal customers.

Start Influencer Marketing

“Influencer marketing is going to have an incredible global era for the next era”, quoted Gary Vee. Every day on Instagram there are brands that go from $0 to $15 million in sales without any overhead charges or company infrastructure but only because of the influencers’ support.

Tips of Gary for Growing Your Influencer Marketing

Gary gives certain advice for enhancing the reach of your small business through a powerful influencer marketing. Here, we have curated the tips from one of Gary Vee’s blogs.

Gary adds “There is no set price for X influencer with Y number of followers and a Z% of engagement. And there is no one set in stone method of tracking influencer marketing campaigns. So test, test, test”. By tracking the performance of your influencer marketing efforts regularly, you can make data-driven decisions and create a boom in the marketing world.

3. Learnings from Gary Vee's Digital Marketing Ideas

Digital marketing for small businesses is a big ocean where the results for your digital marketing efforts cannot be experienced overnight. There are times you have to face failures and there are times you have to wait patiently.

This is not meant to discourage you. But, only when you fail you will be able to learn new lessons and spread your net on the other side or deep inside. Other than these, you can learn more from Gary’s digital marketing strategies that we have listed below.

Avoid Complaining

Many small business entrepreneurs would come to Gary and complain about the challenges they face at times when their marketing tactics do not drive the expected outcomes. Gary Vee mentions that “Complaining is a defense and is of zero value”.

This shows that Gary wants people to focus on fixing the issues in their marketing activities instead of looking at the negatives and pointing fingers at the situation or someone else. On the flip side, accepting the issues and assessing it, will form you as a smart digital marketer.

“All your ideas may be solid or even good. But you have to actually execute on them for them to matter”, says Gary Vee. Workaround the problems and experiment with all possible methods to find the solutions that best solve the issues. This will make you stand out from the average digital marketers and generate fruitful benefits to your business growth.

Stay Optimistic

In a way to thrive digital marketing success to your small business, you have to stay positive. Being an optimist, Gary says that “Optimism is the fuel that drives him to the hustle and execution in the marketplace.”

As you run and market your small business, you have to go through failures, downturns, uncertainties at times. When you stay optimistic, it becomes easy for you to pass through all these rough roads and grab the opportunities that lead to quality results on your marketing journey.

Positivity allows you to learn from your failures and makes way to start a new beginning. Attending seminars, taking online motivational courses, reading inspiring stories, conversing with experts who have gone through such times can build your positive attitude and bring amazing results to your business.

Build a Unique Identity

Having a unique figure in your market builds a competitive advantage for your brand. Delivering the products and services just as an exact photocopy of your competitors is not going to nourish your business anyway. You have to do something that your competitor doesn’t do like showing variations in price, quality, deals, features, technologies, and others.

This is what Gary did when he took over his father’s wine shop. He renamed the store to Wine Library and launched sales online for the first time. In 2006, he began a 20-minutes daily webcast on YouTube, named Wine Library TV. Through Youtube, he was able to drive traffic to his Wine Library website that pushed the annual sales from $3M to $60M in just 5 years.

Typically, consumers are practiced to compare two products before picking the one that best meets their requirements and expectations. Therefore, delivering uniqueness in your products and services is like a magnet that grasps the attention of potential customers.

Provide Values to Your Clients

To thrive success to your small business, a strong customer base is an essential element. It is easy to pull the audience by providing values through your products, services, social media posts, blogs, and others.

Ideal marketing is the practice of enticing the audience to choose your brand. Whether you are a startup or expert, it is crucial for you to avoid constraining the people, instead, you have to showcase the present & future benefits of choosing your brand. By the way, your prospects will be greatly inspired and become active protagonists of your brand.

In his book, “Jab, Jab, Jab, Right Hook!”, Gary says that it will not impress your audience if you are plainly mindful of selling your products. Also, he adds “Brand storytelling is not about pushing advertising, it’s about bringing value.” Even if people sense one point that you are only focused on making sales, there are chances for you to lose your customers.

Make sure to place your customers in the center of the stage and provide values that best meet their needs.

3. Gary Vee's Tips for Hiring an Ideal Digital Marketing Agency for Your Small Business

Now, after going through all the digital marketing strategies of Gary Vee, you might get ideas to collaborate with a digital marketing agency. If you are puzzled not knowing how to choose the right agency for your small business, then Gary gives perfect solutions to help you on that end.

Here are the tips that Gary insists to consider while picking the digital marketing service provider for your small business.

Note Down the Previous Experience

Gary says that a majority of small businesses are inspired by the websites and advertisements of the digital marketing agency. Of course, the agency’s websites, popularity, and others are important to consider before hiring, though. More than all these, taking into account the company’s previous accomplishments is a must.

For monitoring the past experience of the service provider and choosing a reputed digital marketing agent, Gary gives a pro tip. As an agency that previously operated small businesses only will have ideas about the challenges, techniques, and others. Therefore, he suggests you to hire an agency that has previously run a small business and has driven amazing results through digital marketing skills.

Prefer Quality Over Quantity

When it comes to hiring a digital marketing agency for your small business, Gary’s recommends the service providers that offer more quality than quantity. Spending money on advertising, tools, resources, and other digital marketing purposes would turn out to be a lucrative investment for your small business.

For instance, Dollar Shave Club created an iconic video advertising about their shaving company and distributed across social media channels. This video advertising went viral and ended up bringing more than 12,000+ signups in just 48 hours once after the video debuted.

Suppose if one digital marketing agency creates 800 pieces of social media content for a price of $12, another agency creates 500 pieces of content for the same price. You have to prefer the second one because anybody can deliver huge numbers but only experts can deliver quality that best showcases your brand in a competitive business environment.

Agree for a Long-term Collaboration

Another important thing that Gary wants you to consider before hiring a digital marketing service provider is the tenure. Gary asks you to agree with the agency that signs for a long-term collaboration. This is because the efforts you put on digital marketing will not be reflected overnight.

You have to stay patient to reap the results. As you leave all the digital marketing activities in the hands of the agency, when the expected results are not received, you can contact the agency for help. This all is not possible with an agent who comes for a short-term commitment and will end up in risks for your small business.

Final Thought

Through all these digital marketing strategies, Gary Vee stands as an inspirational epitome for thousands of small business digital marketers. From his digital marketing journey, he has proven to be an amazing marketing leader.

On whichever platform, it may be, Gary focused on providing values to his potential and present clients.

Are you looking for a digital marketing service provider that relies upon the strategies and ethics of Gary Vee?

At ColorWhistle, our skilled digital marketing specialists will understand the requirements of your business and implement excellent tactics that never violate search engine guidelines.

Get in touch with our team to leverage all benefits for your small business enhancement. All you have to do is drop us a line or give us a call +1 (919) 234-5140 at any time. We are ready to join hands with you!

What do you inspire from the digital marketing strategies of Gary Vee? Share your views in the comments section below.

Branding/Rebranding Visualization with UseCases – How to build your brand?

Branding is the set of activities which comes under marketing that helps to enhance your brand and thereby improve brand awareness and brand popularity. Branding helps your brand to be identified, remembered and in turn create a loyal customer base for your business.

Brand is your business, while branding is the set of all activities you do to keep your brand known. And, there are no set of rules and tasks when it comes to branding.

Branding helps to

  • Turn your first time buyers to long term customers
  • Increase customer base
  • Keep your business remembered in the minds of your customers
  • Stand out from the crowd and competition

In this article, we would like to cover a few use cases and explain how branding can enhance the digital visibility of your brand.

Branding in Digital Marketing

Marketing takes most of its essence from the brand. Whenever a brand intends to pitch in marketing, the primary touch point will be to focus on the ‘story of the brand’. It is also important to define how we want our client to absorb the brand.

  • Is the brand professional or fun loving?
  • Who is the target audience?
  • What is the brand’s positioning?
  • What is the brand story?

The above questions will help you take the first step.

Remember, designing a logo doesn’t mean you have covered branding. There’s a lot more to it.

Here’s an infographic from gistbrands about the brand spectrum. 

Brand-Spectrum - Branding in Digital Marketing​

Elements of Branding

“Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”

Mark Cuban

A best possible business can be built starting from the best possible branding strategy. Branding can include a lot of activities based on the business requirements. Here is a list of elements that can be included in branding.

  • Logo
  • Business Cards
  • Envelopes
  • Folders
  • Letterheads
  • Magnetic cards
  • Stickers
  • Billboards
  • Standees
  • Social Media Presence
  • Business Profile
  • Brand Guide
  • Publications
  • Branding Materials ( TShirt, Mug, Photo Frames, Pens, Vehicles, Office Signage, ID Cards etc. )
  • Email Signatures
  • Presentations
  • Brand Videos
  • Packaging Design

The list is exhaustive and you can add anything to it based on your business needs. Not all the above listed items are necessary for every brand. But most of them are covered here.

Now that we have covered the basics, let us create 4 imaginary use cases and do branding for them.

Few things to note:

  1. The use cases and business names are imaginary (We took a behavioral pattern from our inbound enquiries and created them)
  2. The designers are from ColorWhistle
  3. The Client (Who gives feedback and approvals) is the ColorWhistle Digital Marketing Team 🙂

Let’s start with this interesting workshop experience.

1. Branding for an Online Travel Agency

Here is the description/brief for our first workshop which is branding for an online travel agency

  • Company Name: Fly Whistle
  • Tagline : Fly High-Five
  • Target Audience: Flights booking with the cheaper flight route
  • Audience Type: Mature | Economical | Age 25-65 Primarily Male
  • Brand Presence: Online, Primarily in Website, Facebook, Instagram and Ads
  • Brand Colors: Vibrant and Friendly

Let’s see how this branding project shapes up.

Logo Design

The Logo Design started with analysing the colors and typography. As the brief demanded vibrant colors, we created three concepts and chose one.

Branding for an Online Travel Agency - logo design

Brand Guidelines

Once the logo is ready, it’s important we create the Brand Guidelines. This will help to maintain the design aesthetics that was intended to be followed throughout the life cycle of the brand. Wherever the brand is being referred to, used or implemented, the guidelines need to be followed.

Be it the size of the logo or the types of images needs to be used, the negative usage of the logo, the size of the icons – Everything needs to be properly defined and determined in the Brand Guide. The same needs to be followed when any marketing material is created and distributed.

Branding for an Online Travel Agency - brand guide

Now that we have the logo and the guide on how to use them, let’s create the below:

  • Facebook Timeline
  • 3 Ad Banners
  • An online Presentation template
  • An online Flyer
  • An Email Signature
  • T-shirt design

As this business is purely online we do not have the need for Business cards, Letterheads, envelopes etc.

Social Media Images

Branding for an Online Travel Agency - social media design
Branding for an Online Travel Agency - social media

Ad Banners

Branding for an Online Travel Agency - ad banners

Email Signatures

Branding for an Online Travel Agency - email-signature

Online Presentations with Google Slides

Branding for an Online Travel Agency - presentations

Digital Flyers / Banners

Branding for an Online Travel Agency - flyers & banners

T Shirt Designs

Branding for an Online Travel Agency - t shirt designs

In addition to all these branding items, based on the necessity, we can go with online brochures, landing pages and custom pdf templates, invoice templates etc.

And when there is an event FlyWhistle can opt for printables to give away like Mugs, Caps, TShirts etc.

The above is a classic example of what you can expect in a branding project. Branding helps to spread your business and attract customers.

2. Branding for an Online Education Platform

The second workshop is branding for an online education platform that provides online courses specifically on DataScience and BigData along with certifications

  • Company Name: NewNext.com
  • Tagline : Nil
  • Target Audience: Aspirants / Students who are looking to learn data science and big data
  • Audience Type: Mature | Tech Aspirants | Age 20-35 | Preferably male
  • Brand Presence: Global and Local
  • Brand Colors: Warm, Friendly and corporate

This is an interesting niche and let us see how we can help this brand get into this world wide digital arena.

Logo Design

The designers have come up with 3 options as usual and the team has selected 1 to move forward. The logo below is simple, effective, warm and rememberable

Branding for an Online Education Platform - logo design

Brand Guidelines

As this brand is global and local, the branding should be on both the fronts. NewNext.com has a physical edu centre in a prominent place in the city and they are expecting to admit students in their premises for a more enriched learning experience.

Classes can also be online and the tests will be conducted virtually too. The audience is 50-50 and they are receiving a lot of requests for in-person and one-to-one training too.

The brand should reflect this culture in their designs and NewNext.com is very particular that they should be recognized as a global brand in 3 years of their commencement.

Branding for an Online Education Platform - brand guide

Above is the Brand Guide and other items we have planned and provided them. Design team will work on an on-demand basis when there is a necessity of a particular design piece.

  • Business Card | Envelope | Letterhead Design
  • Social Media Profile
  • Facebook Timeline
  • LinkedIn Header
  • Instagram Initial Feed
  • TShirt and Mugs
  • Folder Design
  • Pamphlet
  • Store Standee
  • Office BillBoard


Branding for an Online Education Platform - branding

Email Signature

Branding for an Online Education Platform - email-signature

Social Media Banners

Branding for an Online Education Platform - social media timelines

Standee (For Stalls)

Branding for an Online Education Platform - standee

T Shirt Designs

Branding for an Online Education Platform - t shirt design

Sample Billboard

Branding for an Online Education Platform Bill board

The above designs along with proper digital marketing strategy and an effective website, NewNext.com will be able to keep their first step in the business.

3. Rebranding for an Enterprise Consultant Client

Branding and Rebranding are two different things. While branding has an open field to explore and play, rebranding has the ethics already built and defined. Businesses opt for rebranding when they think they need a change in terms of business vision and values. Rebranding can help a business get that attention which they might have lost due to their old customs and strategies.

Rebranding for an enterprise client is a challenging task. It’s as good as revisiting all their existing systems and cultures and getting them ready mentally and physically for a fresh makeover.

Here is our imaginary client

  • Company Name: up-youconsultants.com
  • Tagline : Nil
  • Target Audience: Large companies who focus on delivering solutions based on supply chain and operations
  • Audience Type: Mature | Companies with 1000+ employees
  • Brand Presence: Global and Local
  • Brand Colors: Corporate and Professional

Here is their original old logo which was done 15 years ago

Rebranding for an Enterprise Consultant Client - old logo design

Lets start with the rebranding for up-youconsultants.com

Rebranding for enterprise should be carried out in steps. Forbes suggest these steps for successful rebranding

1) Do your research
2) Invite input (but not too much!)
3) Be clear about what you want to accomplish
4) Get buy-in from the right constituents
5) Put a process in place to ensure consistency and longevity

Logo Design

Redesigning the logo with the company’s current values and culture is a challenge here. Keeping in mind the audience and the nature of the business, we have come up with few options and have finalised one.

Rebranding for an Enterprise Consultant Client - logo design

Brand Guide

The clients of this enterprise solutions provider are more professional. Hence we should be careful in building the brand guide along with the colors. Brand guide should reflect the mood and the culture of the organization and also explain how the brand can be absorbed in social media and anywhere outside the organization

Rebranding for an Enterprise Consultant Client - brand guide

With these rules in place, we can go ahead and design the following

  • Business Cards Template (One template for all employees)
  • Stationary Branding
  • Hanging tags in ceiling
  • Office Reception Revamp
  • Brand Colors Distribution
  • Online Banners / Ads / Name Board Revisit / Office Walls / Cubicle Branding

We would like to cover the above, as we have covered general stuff in the other workshops.

Let’s get started.

Office Rebranding

Rebranding for an Enterprise Consultant Client - officemockup
Rebranding for an Enterprise Consultant Client - officemockup

Office Magazine Covers

Rebranding for an Enterprise Consultant Client -MAGAZINE-COVER


Rebranding for an Enterprise Consultant Client - BRANDING

With elements like the above, we can rebrand an existing brand to emphasize more on the culture and vision of the business. Effectively rebranding each and every material in the office will give a new perspective to the business and will ensure your employees migrate to the new revamped culture along with the rich heritage of the old.

What's Next?

Now that you have a rough idea of what to expect from a branding studio or how to plan your branding along with marketing, its the right time you set in touch with a design agency that also has a marketing eye 🙂

Branding is the face of every business. So plan and execute your branding strategy with experts who are ready to listen, understand and bring all your vision to reality. 

ColorWhistle has been into branding and Website Development for the past 5 years and we have helped multiple business achieve their goals in terms of marketing and custom design and development. Contact us for any branding or customized website needs and we are happy to help.

PS:- We plan to come up with new use cases and industries. Do watch out this space for more branding visualizations.

Top Online Payment Providers in India

Payment gateways are one of the most important technologies that were created. Earlier, there was no reliable and secure way to transfer payments or to make online payments. But with the advent of payment gateways, online financial transactions are fast and secure. According to the Economic Times, Indian customer’s demand for Digital Payments has increased by 106% in the last 9 months.

With many amazing payment gateways in the market, how do you know which one to choose? The decision is a big one. This is why we have reviewed the top online payment gateways in India for accepting payments on the web.

Let’s take a look.

Top Payment Gateways in India

Before we get started, let’s take a quick overview of the best payment gateways in India.

1. PayPal India


PayPal is a renowned e-commerce platform that helps individuals and companies to accept and make payments. The company ensures that it follows bank-level technology to offer a secure transaction experience for customers using debit/credit cards that PayPal supports. 

Through the platform, you can also send the invoice via email. Overall, it is a platform that can attend to the transaction needs of businesses of any size.

2. PayUmoney


PayUmoney is an online payment gateway software that offers state-of-the-art payment gateway solutions through its groundbreaking technology. The platform can handle the transaction needs of startups, small businesses, and enterprises. It also accepts online payments from individuals. 

All the transactions done through this platform are safe and secure. Above all, the personal details of the users will remain confidential.

3. Paytm


Paytm is one of India’s leading full-stack payments & financial solution provider. It offers services for consumers, offline merchants, and other online platforms. 

It is currently available in 11 Indian languages and also offers other services such as mobile recharges, utility bill payments, grocery payment, fruits & vegetable payment, pharmacies, and more.

4. CCAvenue


CCAvenue is a payment gateway provider that validates internet payments via debit cards, credit cards, mobile wallets, and net banking. They serve many types of businesses including hospitality, education, event management, retail, travel, and others. 

The platform also has the ability to process multi-currency payments. If you are into taking online payments for goods or services CCAvenue is an excellent platform.

5. Razorpay


Razorpay is another famous payment solution provider in India which accepts, processes, and disburse payments within the product suit.

It accepts payment credit card, debit card, net banking, UPI, and other popular wallets.

6. Instamojo


Instamojo was started to address the biggest pain points of digital entrepreneurs in India. The platform has simplified the process of getting paid. 

They offer payments, free online store, logistics, credit, and financing, across mobile & web. Any entrepreneur who has a bank account can sign up and start selling online.

7. Cashfree


Cashfree provides a wide range of payment options such as Visa, Mastercard, Maestro, Rupay, Amex), 75+ net banking options, and popular mobile wallets. 

The platform is also India’s leading API provider and allows to easily add the payment gateway to their product. It is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Google Pay, and Ola.

8. EBS


EBS is a PCI DSS 3.0 compliant payment gateway in India. The platforms helps you to collect payments from end customers through net banking, credit and debit cards etc. 

It is also audited by ISO 27001- 2013. So, you can rest assured that it is one of the most secure online service providers in India.

Comparison Chart of the Top Payment Gateways in India

 FeesDocumentationPayment supportMulti-currency SupportSettlement PeriodActivation period
eCommerce CMS Support
Mobile App support
PayPal India2.5 % + Rs 3 per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
3.4 % to 4.4 % per transaction for international cards, EMI, etc
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proof
Supports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and VisaSupport multiple currencies24 hours
Soon after successful registrationSupports all popular eCommerce CMS systemsBoth Android and iOS
2 % + GST per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets.
3 % + GST per transaction for International Cards, EMI, etc.
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proofSupports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and Visa
Accept payments in 100+ foreign currencies
3 days
Activation depends on documentation verification
Supports WooCommerce, WHCMS, Prestashop, Shopify, Opencart, Magento, CS-Cart, and Arastta.
Both Android and iOS
PayTM1.75 % + GST per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets.
Both the initial setup fee and annual maintenance charges are Rs 5,000, respectively. But due to a promotional offer, they are being waved off at the moment.
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proof
Supports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and Visa
They aren’t supporting multi-currency transactions yet
2 to 3 days
Within 2 working days after document submission
Supports variety of systems and carting kits such as Zencart, WordPress, WHMCS, VirtueMart, ViArt, Ubercart, Prestashop, OSCommerce, Opencart, NopCommerce, Moodle, Magento, Joomla Virtue Mart, Gravity forms, Easy digital, Drupal Commerce, and CScart
Both Android and iOS
CCAvenue2 % + GST per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets.
3 % + GST per transaction for International Cards, EMI, etc.
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proof
6 Credit Cards
58+ Net Banking
97+ Debit Cards
13 ATM Cards
13 Prepaid Instruments
14 Bank EMI
Supports 27 major global currencies
1 week for all amounts greater than Rs 1,000
Within 4 working days
Supports Buildabazaar, Cubecart, Drupal, nterspire, Joomla, Magento, Martjack, Moodle, NopCommerce, Opencart, OsCommerce, PrestaShop, VirtueMart, WHMCS, WordPress, ZenCart
Android, iOS and Windows
Razorpay2 % per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets
3 % per transaction for International Cards, EMI, etc
0 setup fee, and an annual maintenance fee
OnlineSupports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and Visa
Supports multiple currencies from over a 100 countries
3 days
The activation depends on documentation verification.
Supports WooCommerce, WHCMS, Prestashop, Shopify, Opencart, Magento, CS-Cart, and Arastta.
Both Android and iOS
Instamojo2 % + Rs 3 per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
5 % + Rs 3 per transaction for digital products and files
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card and address proofThey do not support international payment, credit card
They do not support multi-currency support yet
3 days
Soon after successful registration
Support all popular ecommerce CMS systems
No Mobile App yet
Cashfree1.75 % per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
3.5 % + Rs 7 Per transaction for International Cards, EMI, etc.
Online. Need the scanned copy of the cancelled cheque, PAN Card and address proofIt offers the widest range of payment options for Visa, Master, Maestro, Rupay, Amex cards, over 70 Netbanking options, PayTM, and mobile wallets like Mobikwik, Freecharge, and Airtel. It also supports UPI, PayPal, NEFT, and IMPS.
International payments
in 30 currencies
24 hours
‘0’ initial setup fee, annual maintenance, and minimum annual business requirement
Support most popular ecommerce CMS systems such as Magento, OpenCart, Prestashop, Shopify India, Storehippo, and WooCommerce India
Both Android and iOS
EBS2 % + Rs 3 per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
3 % per transaction for Amex, ezeClick, JCB, Diners, Wallets, Cash cards
Annual Maintenance (AMC) of Rs. 1200 will be applicable from the 2nd year and 1st year AMC will be waived off.
Online. Need the scanned copy of the cancelled cheque, PAN Card and address proofIt accepts Visa, Master Card, American Express, JCB & Diners cards issued around the world.
It supports 11 major foreign currencies (INR, USD, GBP, Eur, AED, QAR, OMR, CAD, HKD, SGD, AUD)2 to 3 days
Go Live in 24 hours!
It supports many ecommerce CMS Systems such as Buildabazaar, Cubecart, Interspire, Drupal, Magento, Joomla, Magento Go, Moodle, Martjack, OsCommerce, NopCommerce, Opencart, WordPress, PrestaShop, VirtueMart, WHMCS, and ZenCart
Both Android and iOS

Here’s a video that discusses the payment gateways in India in a descriptive way. Do have a watch!

Winding Up

There you have it – a complete review of the online payment providers in India. So which one should you choose from our list? We’d suggest you select one that aligns with your business goals and objectives. 

If you work with an e-commerce solution provider like ColorWhistle, they will assess your needs and recommend a perfect solution. A full-service e-commerce solution provider will have experience working with similar e-commerce businesses like yours. So, you definitely trust their recommendation.

If the payment provider you prefer is not on the list, do share it in the comments section below and let us know why you prefer it.

What next? Send us a message or give us a call at +1 (919) 234-5140 to discuss with us if you are looking to integrate any such payment gateway in your website. We would be more than happy to help you.

Content Creation for Online Education – 10+ Curated Videos To Do It Right

Delivering online training can be a bit overwhelming if you are not sure about where to begin.

If you want to create an ideal atmosphere for your learners and make them feel inspired by your content, we can help. We have collected some videos that will help you create and sell your courses online. These videos are hand-picked, based on relevance and the quality of the content.

Let’s take a look!

Online Course Content Creation Videos

Online courses are trending in the e-learning industry. Setting up an online space for courses and finding the right student for your course can be a challenging task. There can be multiple questions that come in your mind before taking the first step. Here are a few videos that we have curated to help you understand the steps you can take to start teaching online courses.

1. How to Create an Online Course Step by Step

  • Video By – Latasha James
  • Video Length – 15 mins

2. Google Lesson Sites for Teachers- Made Simple

  • Video By – Comfy Art Class
  • Video Length – 12 mins

3. Teach Online with Zoom - Beginners Tutorial

  • Video By – Teachers Tech
  • Video Length – 12 mins

4. How to create an online course THAT SELS

  • Video By – Sunny Lenarduzzi
  • Video Length – 12 mins

5. ACERT Event Capsule - Online course development: First takes

  • Video By – ACERT at Hunter College
  • Video Length – 7 mins

6. WHAT EQUIPMENT do you need to TEACH and STREAM

  • Video By – Pronunciation with Emma
  • Video Length – 11 mins

7. Getting Started with Google Classroom | EDTech Made Easy

  • Video By – Pocketful of Primary
  • Video Length – 11 mins

8. How To Teach Classes Online

  • Video By – AccessAlly
  • Video Length – 4 mins

Online Mentorship Content Creation Videos

Want to learn to develop a mentoring program? Great! Running an impactful online training program takes effort and know-how. It is indeed not an easy task to build an online mentorship program from scratch. That is why in this section we have put together some useful videos on how to develop an effective online mentorship program that actually works.

1. E-Mentoring Best Practices

  • Video By – Big Brothers Big Sisters of NYC
  • Video Length – 8 mins

2. Webinar: Building Successful Mentoring Relationship

  • Video By – AGU
  • Video Length – 60 mins

3. How To Build Your Mentoring Business

  • Video By – Steve Hackney
  • Video Length – 12 mins

Online Tutors Content Creation Videos

Online tutoring has become a splendid avenue to start and make a business out of it. As a teacher or professional, this prospect must be really exciting. However, it is not easy to start online tutoring. You need to be aware of the tools, platforms and myriad of other things. To help you give some ideas, we have collected some valuable videos on how to become an online tutor.

1. How to Tutor Online with Zoom (Tools & Techniques)

  • Video By – Mario’s Math Tutoring
  • Video Length – 6 mins

2. HOW TO: Online Tutoring Pros, Cons, & Troubleshooting Tips

  • Video By – Lisa’s Study Guides
  • Video Length – 11 mins

3. Tools for Online Tutoring: What do you REALLY need?

  • Video By – Joanne Kaminski
  • Video Length – 11 mins

4. How to Find Students to Tutor Online - 5 Tips To Get Started!

  • Video By – Sonia Teach
  • Video Length – 7 mins

5. How to be a successful online Tutor - A discussion with Dipan

  • Video By – UrbanPro.com
  • Video Length – 60 mins

Online Language Courses Content Creation Videos

Online language courses are some of the best-selling courses in the world. Even though there are many established players in the market, there is still plenty of space in the market for individuals to teach languages. If you plan to set up an online language course, there are some things you need to know. Here, we have curated some excellent videos that explain the most important elements on how to create a language course.

1. How to start teaching a language online in 2020

  • Video By – Learn Italian with Lucrezia
  • Video Length – 8 mins

2. Teach English - or any language - Online in 2020

  • Video By – Teaching ESL Online
  • Video Length – 23 mins

3. How to Start Teaching Languages Online - My Teaching Story

  • Video By – Lindsay Williams
  • Video Length – 28 mins

4. Taking Your Language Teaching Online! A Webinar for Language Tutoring

  • Video By – ecmlat
  • Video Length – 97 mins


Teaching in an online environment can be daunting even for seasoned online instructors. However, with few simple tactics, you can make the process smooth and enjoyable.

We hope that these videos will help you create the perfect online learning for your students and address their personal needs. By avoiding the common pitfalls outlined in these videos, we are sure that you can assist your learners develop the necessary skills to flourish.

If you need any professional help in creating an online space, you can contact or call +1 (919) 234-5140 our ColorWhistle team. We are happy to offer our assistance.

Which videos did you like? Have we missed any of your go-to-guides? Do share them in the comments section below.

Disclaimer: All the videos in this blog have been sourced from YouTube to enable easy learning experience for our readers. ColorWhistle does not own any of these videos.

Best 75 E-Commerce Website Design Ideas

The design of an e-commerce website can have a huge impact on making a good first impression on your existing and potential customers. A well-designed e-commerce website can make the user experience pleasant and help buyers to easily move to the checkout.

As an e-commerce website owner, we are sure that you will be on the lookout for some sort of inspiration to stay competitive.

To help you connect with your customers, we have gathered 75 top e-commerce web designs from various niches to help you kickstart your e-commerce project in the right way.

Amazing Examples of E-commerce Website Design

In no particular order, we have gathered the best e-commerce web designs that will keep your customers engaged and bring in more conversions.

Winding Up

Your e-commerce web design plays a huge role in defining the entire shopping experience of your customers. Even if you have an e-commerce website, it is good to take a look at others’ work to improve your own store. It can either encourage visitors to purchase or abandon the cart. So, your design must follow all the UX principles and reflect your brand value so that customers can move on to the checkout with minimal to no friction.

If you need help with designing or redesigning an e-commerce website, our ColorWhistle team can help. We can create a unique design from scratch that adheres to all the design principles and meet your unique business requirements. Contact us or give us a call +1 (919) 234-5140 to get started. Our team will build your website in a way where your customers can trust you.

Digital Marketing Pricing Packages – Customize and Build Your Own Way

Digital Marketing is an ever evolving bundle or package of marketing strategies that help businesses reach their audience in this wide vast digital space. While the marketing trends around the industries keeps changing, it’s very important for every business to also go with the flow, try and test different strategies and stick to what works well for their niche.

A digital marketing services agency plays an important role in getting businesses achieve their goals in terms of brand visibility, lead generation and client retention. There are a lot of agencies out there who offer digital marketing packages. We at ColorWhistle honestly feel that there can never be a ‘one package fits all’ approach when it comes to digital marketing.

Let’s see why.

Businesses of multiple sizes – from a startup to an enterprise, of multiple locations – from a small local town to a big city, with a budget ranging from $500 to millions of dollars are trying various ways to boost their online presence with digital marketing. There are so many factors that need to be considered even before planning for digital marketing. A predefined package cannot do the full justice to your unique business needs.

Custom Digital Marketing Packages - The Need

So, if a general digital marketing package doesn’t fit all the business, how can one build their own custom digital marketing package? That’s all the stuff that we are going to discuss in this blog in a detailed way.

At the end of this blog, you will be able to plan, strategize and build a custom package on your own or atleast get the knowledge of what to expect from a digital marketing agency when you approach one. You can read more about the questions you can ask when you hire an seo agency here.

Ready to learn about how to customize and build your own digital marketing package? Let’s start right away!

Common Elements In A Digital Marketing Packages

  • Technical Audits
  • On Page Optimization
  • Off Page Optimization
  • Local Search Optimization
  • Website Optimization
  • Pay Per Click Ads (PPC)
  • Social Media Marketing 
  • Online reputation Management 
  • Content Marketing
  • Video Marketing
  • Blog Optimization
  • Customer Support

Types of Engagements with a Digital Marketing Agency

You can engage yourself in multiple ways with a digital marketing agency. There has been quite a lot of debate about whether you should have a digital marketing team inhouse or hire an agency to do the work. But we strongly recommend hiring a digital marketing agency as you can get a variety of services and a big pool of knowledge base, because an agency is constantly in the business and is more aware of the trends that surround every industry. Also digital agencies are experts in doing the math (Like keyword strategies, link building strategies etc.) for you while you can concentrate on the other end of your business.

Let’s see how and where we can start once you decide to start outsourcing or switch (in the right way!) to a new digital marketing agency.

The Quick Digital Marketing Basics

Lots of terminologies are used around digital marketing and it’s very essential to know the basics to start with. This helps you to understand the terminologies and tools we are going to discuss later in this blog.

  • SEO Services (Search Engine Optimization)

    SEO services enables you to understand or define how your customer searches for you and reaches you via search engines. By having a clear SEO plan you can improve your visibility and ranking in search results

  • SEM Services (Search Engine Marketing)

    SEM is the practice of using paid advertisements to appear on search engines results page

  • PPC (Pay Per Click)

    PPC is one model of internet marketing where the advertisers pay a fee every time their ad gets clicked

  • Local Search Marketing Services

    Local SEO services enable you to find a place in the local competition and promote your business online, locally

  • Content Marketing Services

    Content marketing services help you to promote your business via content. Content here may refer to blogs, ebooks, white papers, vlogs, infographics and much more

  • Email Marketing Services

    How many promotional emails do you receive a day? All these are strategized and executed on an assumption that you will become the advertisers customer one day 🙂

  • SMM (Social Media Marketing)

    All the ads, posts you see in social media are aimed at pulling your attention towards their brand or products. How many products have you known or bought just by seeing a facebook or an instagram ad? Worth a thought right?

  • Marketing Automation

    Marketing automation is the process by which you define the customer journey and behaviour with help of a CRM. Imagine you have a big customer base and you plan to nurture all your prospective leads on a daily/weekly or monthly basis. A marketing automation tool will be of great help.


In addition to all the above listed tactics, there are remarketing, influencer marketing, online PRs, affiliate marketing, online reputation management, voice based marketing, AR/VR marketing etc.

Remember, Just building a responsive website and adding Google Search Console or Google Analytics will not help you generate traffic or gain clients. These are just tools built to monitor the activities around your website.

Digital Marketing - The Initial Plan

No work is successful without planning. According to Internet live stats, There are over 79,000 searches per second on Google. It’s very evident that if you are entering into this big bubble of the internet, you will have to compete with the big fishes who are already leading their way with smart digital marketing techniques and strategies in their respective industries. So planning is the first and the most important step.

Here are the questions you should first get answers for.

Digital Marketing for Enterprises and Established Businesses

1. The Why

First, understand why digital marketing is essential for your business. It’s not like you invest $XXX on day 1 and see results on day 5. It takes a minimum of 6 months to 12 months to see actual results. With the right strategy you can even aim for $XXXX in return. If you are looking for immediate results there are methods like PPC (Pay Per Click) or print ads, but that’s a one-time spend & return technique. General digital marketing is more about tailoring multiple techniques together to get a combined output

2. The What

What are the goals of your business? It can be anything like to make your brand visible, to bring in more traffic, to make your audience see your products everyday, to sell your products, to build a community or customer base etc. Defining the goals in the first hand helps you to focus on them and take the right direction with the right strategies and tools

3. The Who

Now that you know some basics and have structured what your goals are , it’s necessary to write down who your audience are. Are you looking to do it for local or global? These questions will lead to the next question which is considered the tricky part in the planning process

4. The Where

Now with a clear picture of what you want and who your business is going to serve, it’s time to see where your audience is actually coming from. Will they search for you organically? Or are they mostly on Facebook and Instagram? Or are they entrepreneurs who are mostly on LinkedIn? Determining these will help us get a holistic view of what actions need to be taken to get them right in the place they are.

5. The Tools

When all of the above questions are answered, now it’s the digital marketing agency’s role to determine the strategies and come up with relevant tools that will work for your business. The right tools combined with the right strategy will enable easy monitoring and easy analysis of how your strategies are performing.

digital marketing tools infographic

Before beginning the actual work, it’s necessary to take a full audit of the website or the social media page and see how it’s performing currently and areas of improvement. This will help you to compare details and numbers after your digital marketing agency starts work.

The below video will help you get more information around this subject.

From all the above information, let’s see how we can start customizing digital marketing packages for small businesses.

As each small business is unique in its own way, it’s better to start with SEO, Social Media and a minimum of one paid marketing technique. There should be discussions on which channel works and how much you can invest in either of the channels.

For example, if you are having a budget of $6000 a year, and expect a 10X return on the same, it's necessary you work from the reverse and understand which product or service will yield you the result and through which channel.

Takeaways from this section:

  • Know the basics before choosing any generic digital marketing package
  • Do the math – Determine what your business actually needs from digital marketing
  • Ask Questions – The right questions enables a great partnership with your agency
  • Have measurable, practical goals and work towards it for ‘real results’

‘Channel Focussed’ Digital Marketing Packages

Digital marketing strategy can be defined in a lot of ways.

At ColorWhsitle, we try different ways at multiple channels to achieve any particular goal for our own website.

For example, if our goal is to achieve 1000 visitors a week (from 850 approximately), we first lay down all possible ways to generate traffic to our website. These are quick goals in an already SEO built website.

We can start writing informative blogs, pin more information that our audience is looking for in pinterest and start posting more informational articles in other social media channels that link back to our website.

‘One strategy works for all’ is never an option with Digital Marketing. Also, digital marketing is not a one time activity. It’s a continuous activity like what sales is to any business. There should be constant exploration, updation and transformation in this process.

For example, a blogger who aims at more traffic to his/her blog is totally different from an automobile spare parts store owner looking for more customers to buy online. So, the packages have to be custom tailored for both of them to achieve their respective goals.

We can find quite a bunch of channel focused packages we can concentrate on and they are explained briefly in the following section.

SEO Packages:

80% of shoppers start their search online. So it is essential you have a strong SEO built in your website. This paves an organic way of people landing to your website by just clicking on the link from the search results. SEO is considered the most powerful technique in Digital Marketing as this is the foundation if you are having long-term goals. The same can be achieved by optimizing your website for most searched keywords. Writing original content with proper user intent keywords also makes the search engines automatically suggest your page when your optimized keywords are searched for. There are a few subtopics we can cover here.
  • Ecommerce SEO Packages

    If you are looking at boosting your ecommerce store ranking, then you’ll have to give special attention more than traditional SEO. If you are using any of the ecommerce platforms like shopify, WordPress, BigCommerce, Woocommerce etc., then its essential to have a custom ecommerce SEO strategy. Aiming at techniques like product markup, product SEO copywriting, product image optimization, product descriptions, professional copywriting, content promotion etc., you can ensure that your ecommerce store will achieve the defined goals through a period of time consistently.

  • Local SEO Packages

    Local SEO is another essential SEO practice where you enable your customers to find you locally and you remain on the top of their mind whenever they search for the products your business is associated with. Without local SEO you might miss on the most qualified leads in your neighborhood which in turn affects your sales. Local SEO aims mostly on the ‘near me’ keywords which is the most searched way to look out for a product or a place on mobile preferably. Activities like Google My Business optimization, building local citations, local keywords targeting, ratings and review management, link building, analyzing user experience(UX) can help achieve a better ROI in local SEO.

  • International SEO Packages

    The process of optimizing your website for specific countries and for specific business is termed as international SEO. Structuring your website’s URL for international sites, language-targeting your website, tailoring your content based on the users language, currency, time zone etc., plays a key role to achieve success with international SEO. Moz has created an international SEO checklist for more clarity. Keep exploring and apply new skills to work to achieve desired results in international SEO.

  • Enterprise SEO Packages

    Increasing your sales and boosting your online dominance are the key areas enterprise SEO targets at. Search always dominates the buying funnel. With a perfect enterprise SEO strategy your business can always remain at the top of the search engine results that in turn boosts your sales and market dominance. With a proper SEO audit, conversion analysis, social media strategy and earned media your business can generate more qualified leads and achieve impressive close rates.

Social Media Packages:

Social Media packages are built to improve customer base, generate more traffic, maintain/nurture existing clients, increase brand awareness, client satisfaction etc. With social media channels like Facebook, Instagram, Twitter, Pinterest etc you can promote your company and its services or products and obtain maximum visibility online. Also these channels make ways to collect feedback and improve customer loyalty via ratings and reviews etc.

Email Marketing Packages:

Email marketing is vastly used to nurture your prospective leads to conversion. Not all users who visit your website become a lead instantly. So it’s essential you nurture them via email marketing with all the useful information they would like to receive with their consent. Email Marketing is proved to amplify your growth with a very impressive ROI. Creating a custom email marketing strategy paired with the right tools gives results for every penny invested.

Content Marketing Packages:

Content marketing is always our favorite subject at ColorWhsitle. Content marketing focuses on boosting traffic and guiding your users to turn into customers with the genuinely built ‘user-intent’ content. Content marketing is educating your audience about your brand, its expertise, products or services. Hubspot says that 70% of marketers are actively investing in content marketing. So the ultimate purpose of content marketing is to create and share articles/videos/images that are downloadable and shareable in visual media.

PPC Service Packages:

Pay Per Click services are one form of digital marketing where you can see results overnight. These paid ad services enable you to get quick conversions and have a very positive ROI. When you include PPC in your custom digital marketing package you also include a percentage for your digital marketing agency as an execution fee. This includes activities like custom ad graphics and landing page creation to maximize the performance of your ad

You can create multiple packages and customize them by mixing and combining the above Digital marketing tactics to obtain results for your business.

Pretty much information..right?

Let’s see some of the players in the market who have created digital marketing packages and some tools that will make our life easier to handle all the techniques discussed above.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “

Neil Patel

As the digital marketing pro has rightly quoted, today’s digital marketers live and die by DM tools and plugins that enable hassle free management and accurate reporting and monitoring of the activities they carry out. Let’s have a quick look at the popular tools that digital marketers use.

Popular SEO Tools

popular SEO tools for digital marketing

SEO tools are built to help digital marketers optimize, analyze and track their activities easily. Some of the popular SEO tools are

  • Google Products (Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, Google Ads). Have a look at this detailed guide to know more about all the tools google offers to boost your online presence with SEO
  • Ubersuggest helps you fix your daily SEO needs by giving more insights on domain overview, keyword suggestions, content ideas and backlink data. You can compare and rework on the content pieces that are performing well in your niche with this tool.
  • Screaming Frog, Xenu have created popular tools for SEO analysis like Screaming Frog SEO Spider and Xenu’s Link Sleuth respectively. These tools come handy when it comes to link building and Website Crawling and they claim much more benefits with their tool
  • AHrefs offers a multitude of operations with the help of its All-in-one SEO toolset. Its helps to optimize your website, analyze your competitors, study what your customers are searching for, learn from your industry’s top performing content, track your ranking progress and much more
  • SEM Rush helps to manage your SEO, advertising, content, and SMM. You also get a 7 day free trial to test your skills with the platform

Popular Local SEO Tools

popular local SEO tools for digital marketing

Local SEO tools are built to analyse, manage and monitor your local SEO activities via streamlined channels. Some of the popular local SEO tools are listed below.

  • Google My Business helps you to manage your business listing. Your free business profile lets you easily connect with customers across Google Search and Maps
  • Moz Local enables a quick and easy location management. You can manage real-time profile, cleanse data, manage reviews, integrate deep google and facebook and much more
  • Tripadvisor enables sponsored placements, ges the business advantage of instant booking and improve visibility of your business with ratings and reviews with the help of their promotional tools
  • Trustpilot is a review platform open to everyone. It is used to share your experiences to help others make better choices, and help companies up their game.
  • Google Maps is a web mapping service developed by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation. Enabling Google Maps in your landing page helps your customers find you and reach you

Popular Social Media Marketing Tools

Social Media Marketing tools are built for easy maintenance and management of social media channels. As the number of social media channels keep increasing day by day, it will be a smart move to manage them via these custom tools. Some of the popular tools are given below.

social media marketing tools for digital marketing packages
  • Buffer tools help brands share their stories and build their brand in a much easier way. It also helps to visually plan and schedule your social media campaigns, measure and report the performance of your content to build a positive engaging community.
  • SocialBee offers social media management tools, training and teams. It helps to automate your social media posting with their SocialBee App
  • HootSuite offers you essential tools for effective social media marketing. There are multiple plans and you can check them here

Apart from these there are a couple of more tools like Social Oomph and Friends+Me etc. You can have a sneak peak at more such tools here.

Digital Marketing Pricing Packages Across Different Countries - US, UK, Canada and India

As discussed in many sections in this blog, the pricing for digital marketing also differs based on locations. The price for the custom packages we create depends on the location based PPC campaigns, the multiple GMB pages, landing pages and the geo-specific factors that affects your digital marketing strategy. If these are not considered your digital marketing plans might get overwhelmed or may under-perform.

For the same set of digital marketing activities like SEO, Indian websites quote and average of INR 30000 per month . This starts from $950 for USA with a minimal determined initial investment. UK’s average pricing starts from £495 while Canada’s digital marketing packages ranges between $500 to $1000  based on the tactics they provide for each pre defined package. While there are a lot of differences in the price range, one should decide on a Digital Marketing agency only after detailed discussions and mutual understanding

Inspiring Digital Marketing Case Studies

Here are a few digital marketing case studies to prove the point that effective usage of the above tools will help your marketing efforts return maximum ROI.

  1. Here is a case study about how the British Museum Increased Social Media Engagement by 126% with the help of HootSuite
  2. Learn How Benefit turns cosmetics into connection using Sprout Social
  3. Read this detailed case study about how Hubspot grew Transfunnels retainer by 50%
  4. “Marketo will really help marketing achieve its vision”, says Fujitsu after working with Marketo. Watch the video here

Top SEO packages players in the market

When it comes to Digital Marketing there are multiple players who offer right from one single technique to a bundle of all techniques that are available to explore.

In this section, we will see some of the niche players who offer packages for specific marketing channels. We have explored and highlighted very few of them so that you get an idea of how they have bundled them.

SEO pricing packages with examples

SEO pricing packages are built to mainly focus on keyword research, link building, on page optimization, basic website setup etc. Few examples of SEO packages are given below

  • Page Traffic – pagetraffic.com has classified their SEO packages based on Keywords as bronze, silver, gold and platinum. Click here to view their pricing packages
  • DigitalGuider – digitalguider.com has packages laid down monthly, based on keywords and landing pages. They have four packages termed basic, silver, gold and premium. Click here to explore more about their pricing packages

SMM pricing packages with examples

Social Media packages are created based on number of channels, ads, campaigns, remarketing and much more. Here are some of the SMM pricing packages for you to get an idea on how these are bundled.

  • WebFx – WebFx.com has bundled social media packages based on the number of social media channels. The cost ranges from $500 to $10000. You can have a look at them here
  • Solomofy – Solomofy has classified their seo packages based on the number of social media posts and creatives per month. They have three packages termed Social, Social Pro and Social Pro+

Digital marketing pricing packages with examples

Digital Marketing packages are bundles based on all the marketing channels and tactics discussed above. While none of the digital marketing pricing packages will completely fit for any business, most of them allow customizations based on case to case basis with a minimum engagement promise. Here are few samples to show how a few companies have bundled their digital marketing pricing packages

  • Elsner – elsner.com has created packages based on minimum engagement from three months to 6 months. Their packages range from $699 to $4999 from small business to enterprise level customers
  • Intelligence Marketer – intelligencemarketer.com has categorized packages based on business size – small business and enterprises. Their pricing packages start from $1100 and you can have a look at them here

How to Build a Custom Digital Marketing Package?

We have just seen how you can take a ‘channel’ focussed or a ‘brand’ focused approach when it comes to planning for Digital Marketing. Deciding the direction can be done with your Digital Marketing Partner or with your existing knowledge about Digital Marketing.

The actual work of a digital marketing agency begins here.

Once you have all your questions answered and a solid plan to market your business online, choosing the digital agency and agreeing upon the right terms enables a fruitful commencement of a digital marketing project.

You either work with an inhouse team or outsource to an Agency or work out a 50-50 approach. With this you can get advantage over cost and you can try various techniques to achieve a desired result.

Few points to note:

  • Reporting and monitoring are the key activities that enables continuous engagement within the team
  • There should be constant communication between the team and client to understand progress and monitor data. A dedicated team will yield more desirable results
  • Data is everything. Understand data and act accordingly. Do not pull yourself back from learning and unlearning to be more efficient in your work

Takeaways from this section:

  • Digital marketing packages can be bundled based on channel or brand
  • You should analyse and understand what tactics and what tools will help you reach your goals
  • A digital marketing agency will be able to customize a package for you only after a few detailed discussions about your business
  • There are a lot of success stories in the internet but one strategy cannot work for another

Step by step guide to build a custom package for SEO

With all the above knowledge we have gained till now, let’s see how we can create custom packages for SEO, SMM, PPC and Digital Marketing automation and finally a hybrid digital marketing package too.

Just to reiterate, there is no hard and fast rule to create these packages, but we have tried to arrange them as steps so that you can take a direction from there.

digital marketing for small businesses

Custom SEO packages for budget lesser than $500 a month

  • Step 1: Find a Professional SEO Agency to build a responsive, mobile friendly website
  • Step 2: Setup all Google / Search engines (Bing, Yahoo etc.) related website and social media properties
  • Step 3: Discuss and define your content marketing strategy (Target audience, Keyword Strategy, Lead Generation materials) with your digital marketing team
  • Step 4: Define and determine SEO maintenance and Social media maintenance activities for content distribution
  • Step 5: Monitor activities, measure the effectiveness of the strategies with data and generate insightful reports for further actions
  • Step 6: Repeat step 3 to 5 every month

Custom SEO packages for budget below $1000 a month

  • Step 1: Find a Professional SEO Agency to build a responsive, mobile friendly website. Ensure your website loads properly in all browsers with a good loading speed
  • Step 2: Setup all Google / Search engines (Bing, Yahoo etc.) related website and social media properties
  • Step 3: Discuss and define your content marketing strategy (Target audience, Keyword Strategy, Lead Generation materials) with your digital marketing team
  • Step 4: Define Link Building strategies. Build quality link hubpages (Skyscraper technique) for more search traffic
  • Step 5: Build links across quality directories
  • Step 6: Create more re-purposeful content
  • Step 7: Define and determine SEO maintenance and Social media maintenance activities for content distribution
  • Step 8: Monitor activities, measure the effectiveness of the strategies with data and generate insightful reports for further actions
  • Step 9: Repeat step 3 to 8 every month

The above two packages are just samples based on your budget.

If you have more bandwidth you can opt for more activities like outreaching for a guest post, influencer outreaches, video SEO, webinar and lead magnet programs, podcasts, PR and other promotional methods

The area to explore is more.. and the more you put in effort, the more optimal your results will be.

Step by step guide to build a custom package for SEM/PPC

Search Engine Marketing majorly involves activities around Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), CPM (cost-per-thousand impressions) etc

The approach and planning differs based on what you’re trying to market. Is it a product or service?

We have tried to take a general approach and tried to lay down the steps you can follow when creating a custom package for SEM and PPC

  • Determine a keyword strategy. Analyse and compare what your competitors are positioning themselves with the help of tools discussed above and arrive at a decision
  • Understand how bidding works. If you’re outsourcing to a Digital marketing agency, talk to them about your budget. You can set budget weekly, daily or even per campaign basis
  • Set up the campaign and get ready with the creatives like ad graphics, ad copy and landing pages if necessary based on the channel
  • Determine the audience and test run a sample project
  • Redefine and rework wherever necessary

Remember, you cannot get it right the first time itself.

You must have the patience and skill to analyse and shift strategies based on how your ad is performing.

As said above there is no one rule that works for everyone. Running a campaign is like art. You need search engine experts who are ready to handle it with passion and care to get your goals achieved.

If you are hiring a Digital Marketing Agency to do the work for you there will be a fee for campaign management, campaign monitoring & report, ad creatives and campaign setup that might account roughly between 10 – 25% of the ad budget.

Step by step guide to build Social Media Packages

Social Media maintenance is easy if you understand the basics and the way each of the social media channels operate.

We can bundle social media maintenance in two ways. One with paid ad campaigns and another without paid ads and just maintenance

SMM without running paid ad campaigns

  • Step 1: Create all the necessary social media channels with branding and proper description and with all the relevant links to access your website
  • Step 2: Start creating posts with attractive graphics and information that is useful for your audience
  • Step 3: Start building your customer base by increasing your followers, likes and ratings & reviews if applicable
  • Step 4: Keep your audience engaged and encourage positive conversations in your channel by polls, questions and other valuable information
  • Step 5: Repurpose content amongst all the social media channel for maximum distribution of information about your products and services
  • Step 6: Monitor and generate reports monthly to know how your Social Media marketing has performed


The biggest advantage of this Social media marketing package is that it can be started from budget as small as $200.

The success of every social media marketing is measured in increase of followers, more positive reviews and more traffic into your website via your social media posts and lots of engagement in the comments section. This will in turn improve your brand visibility and increase loyal customer base in your social media channels.

SMM with running paid ad campaigns

Knowing how to market your services or products across various social media channels has become a mandatory skill, as there are billions of people active across various social media channels on a daily basis.

Running social media ads will help you expand your reach, promote your products, improve brand awareness and build a loyal customer base. Running ads in these platforms are also aimed mostly at these criteria.

The major difference between SEM and SMM is you can get the conversion happening in the social media channel itself without driving your client to a landing page. That’s a lot of time saving and there is all possible of a sale happening in a single click within the same window.

Here are the steps you can follow when you have decided to run a social media ad

  • Step 1: Do all the steps 1-6 from the ‘without ad’ criteria. It helps to keep your social media channels engaged
  • Step 2: Decide on the social media channel. Is it facebook (small business and niche interest based)? Instagram (small business and solopreneurs)? Linked In (medium to enterprise b2b client)?
  • Step 3: Ad graphics play the biggest role. Are you going to use a video or Image? Make it quite attractive
  • Step 4: Ad Copy (title, description and ad copy) is important too. Ensure you follow the rules of the respective social media channel
  • Step 5: Decide on the budget and bidding strategies. Define your audience. Mostly all the social media channels have a step by step guidance material for ease of use.
  • Step 6: Monitor and download reports and measure your activities

Socialmediaexaminer.com has a good article to talk in detail about SMM. Do have a read.

When it comes to running a social media ad via an agency, there will always be a handling fee of 10-25% based on your arrangement with the agency. This cost is for the ad setup, ad campaign management, ad creatives and social media channel handling.

Hope now you have a clear understanding of how you can plan for a social media campaign and management or what to expect from your digital marketing agency.

How to Budget a Custom Digital Marketing Packages for a Year

What we discussed above are packages for individual tactics like SEO, SMM and PPC. But now we will see a hybrid of all these that comes under Digital Marketing.

Determining the budget for marketing is one among the few initial tick items. With businesses, marketing budgets are allocated on a yearly basis. This vastly helps in determining goals based on the budget and work towards it.

Budgeting for your Digital Marketing Activities are based purely on the size of the market, size of the organization, your location and the products or services you are trying to project and finally the audience’s interest.

For example, if you are budgeting for a travel tech website, it’s essential that you decide how your audience should absorb you.

Is it business travel? Or leisure travel? The promotional activities will differ based on all the multiple factors how you project your business.

If your annual digital marketing budget is $12000, you can split them into 12 as monthly budgets of $1000 or convert them into quarterly ones based on the demand you have seen in the previous years.

At times marketing budget needs to be doubled during vacation times to convert more leads. It can be determined based on the previous experiences or based on demand.

Preparing yourself for a complete year also helps you to distribute work evenly, wait for progress and revisit your digital marketing techniques if either of them didn’t work.

Digital Marketing Automation Packages and Maintenance

Marketing automation is mainly looked out for in established businesses. Once you have your basic SEO setup and content marketing strategy in place, it’s time to think about automating your lead generation process via a CRM. This helps to nurture and engage your leads and move them further ahead in the sales curve.

A CRM might sound a lot to manage, but it opens the door for a variety of ways to reach your customer and monitor what works and what doesn’t in one single place. Right from simple tools like MailChimp to complex tools like Marketo, there are plenty of Marketing automation tools available in the market.

With the use of marketing automation you can easily automate repetitive tasks and avoid the hassle of getting into a monotonous routine with your prospective lead list.

Marketing automation involves activities like behavioral tracking, email marketing, lead generation, lead management / nurturing, user onboarding, customer retention, social media marketing, analytics / performance monitoring and much more.

Don’t Delegate, Automate is a good read under this topic.

Popular Marketing Automation Tools

  • Marketo has solutions for every digital marketing need. You can carry out a variety of marketing activities like marketing data environment, content personalization, cross-channel engagement, experience automation and much more. You also have customized solutions to attract and convert prospects, grow customer relationships, scale up your marketing and much more,
  • Hubspot offers Marketing, sales, and service software that helps your business grow. They have multiple products like Marketing Hub, Sales Hub, Services Hub, CMS hub etc. You can increase your traffic, connect with leads, close and manage leads with multiple support tools.
  • MailChimp is a popular marketing automation platform where you can start instantly. They help to boost sales with shoppable landing pages, grow your audience with signup forms and find new customers with digital ads. Whether you’re looking to take your business online for the first time or scale your existing business, mailchimp offers the tools you need to sell more
  • Get Response is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary. (As defined in their website)
  • Active Campaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.They offer features like automation segmentation, contact management and email marketing. You can get access to advanced reporting, integrated forms, site tracking, migration services and much more.
  • Keap (a.k.a InfustionSoft) is the most powerful product, offering an all-in-one solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration. You can check what all they offer here
  • Zapier is an automation tool that allows you to create automated workflows called zaps. The main advantage of using zapier is there is no coding knowledge required. You can learn more about zapier here

Outsourcing Marketing Automation

Marketing automation is more of an expert’s work that will help you strategize and take the right directions. Most of these marketing automation tools offer certifications and it would be easy if you hire a certified marketing automation expert for knowledgeable suggestions in the respective platforms.

With marketing automation comes activities like connecting with the respective APIs with your form outputs to track lead generation and to enhance lead nurturing.

In addition to these automation tools we can take help of monitoring tools like Hotjar, Webengage etc to add more value to the automation tools you use. Few tools like MixPanel, Adobe Cloud, KissMetrics etc to help you track events, conversions, and your users’ behavior.

Get in touch with a digital marketing agency who specialize in these marketing automation tools to handle your digital marketing like a pro..

Sample Digital Marketing Packages with scenarios

Now that we have mostly covered A-Z of digital marketing, let’s see how we at ColorWhistle built custom digital marketing pricing packages for our clients. We have used generic names to maintain anonymity of our clients.

Scenario 1:

John Doe is a small business owner and has just built his own website with a wordpress template. He needs to start with Digital Marketing with a possible low budget. He also plans to do aggressive digital marketing after 6 months. So for now he just wants to get his website ready with the basics.

This is how ColorWhistle proposed a low budget digital marketing package to the client

SEO basis organic digital marketing package

The above was a basic start up digital marketing package that involved tactics from SEO and SMM. With this basic approach the client will be able to slowly build his customer base and start ranking in the search engines.

Scenario 2:

Patricia has a small consulting company for six sigma and lean sigma and has a website for almost 8 years without much engagement. When they approached us we helped them get a good responsive website, post which we created a custom digital marketing package for both maintenance and ad campaigns.

Here is the bundle we arrived at after multiple brainstorming sessions.

SEO organic and ads based sample digital marketing package

Scenario 3:

Robert is a cardiologist and runs his own clinic. When he realized the importance of having a website and benefits of digital marketing, he approached us and we helped him get a new shining website with all the app integrations for doctors and suggested the below bundle for digital marketing.

SEO organic ads content marketing based sample digital marketing package

Constant updates and monitoring helped the doctor with more appointments and more customer engagement was planned via research papers and informative blogs to improve his community base.

Scenario 4:

Sharon owns a consulting company that serves enterprise clients on a large scale. Their website was old and outdated with minimal SEO activity. Colorwhistle helped revamp their website with the latest trends and for digital marketing we opted for marketing automation as their customer base was huge.

Together we chose Marketo, Getresponse, Salesforce & Zappier to automate lead generation, campaigns and email marketing successfully with that tool. 

Here is the package we created for that client

SEO organic ads content marketing and marketing automation based sample digital marketing package

Digital Marketing Packages FAQs

1. What Are Digital Marketing Packages?

Packages that cover all the SEO and Marketing activities included as one are Digital Marketing Packages. They are a combination of various marketing activities to enable successful lead generation, Brand Promotion and Brand Awareness of any particular brand.

2. Why should we opt for a digital marketing package?

As Digital Marketing Packages are tailored with multiple activities, it’s better to take them as a bundle. Packages are cost efficient and time bound. This will help to measure and understand the behaviour and performance of any Digital Marketing Strategy.

You can also discuss and custom tailor your Digital Marketing Package based on your business needs

3. How much does a digital marketing package cost?

Usually a Digital Marketing Package starts from $399 and scales up based on the number of keywords, number of social media channels and the size of the business. It’s better to thoroughly understand the contents of the package and then decide whether it will suit your business.

4. What is the difference between hiring a digital marketing agency and subscribing for a package?

Hiring a Digital Marketing Agency is like taking their expertise to craft a custom strategy and plan Digital Marketing activities based on your goals and business needs. While, subscribing to a digital marketing package is availing the contents of that package alone for a particular cost.

We recommend hiring a Digital Marketing Agency as it will open up opportunities for more discussions and marketing planning which will in turn enable a healthy strategy and execution for your business.

5. What will be included in a digital marketing package?

Below is an exhaustive list that can come under any digital marketing package. A combination of any of the below items which will suit your business will pave way for a custom Digital Marketing Package.

  • Basics – Setup / Configure
  • On-Page Metrics
  • Google Search Console
  • Google Analytics
  • Social Media Profiles
  • Google MyBusiness
  • Google Ads Setup
  • FB Ads Manager / Pixel Ready
  • Linkedin Ads Ready
  • YouTube Ads Ready
  • Twitter / Quora / Pinterest / Reddit Ads Ready
  • Upto 15% of Ads Budget
  • Blog post / Infographic
  • Social Media Creative + Content
  • PDF / PPT / YouTube / Quora Answer / Linkedin Pulse Post
  • Directory listing + Link building
  • Ads Campaign Management + Reporting
  • Paid Directory Listings (Optional)

6. How will the reporting be when subscribing to a digital marketing package?

Reports are generated on the monthly or quarterly as per client agreement. The report will contain the whole list of activities that took place. The changes in the traffic, the performance of social media, blog posts etc.

Reports will help you monitor the overall behavior and performance of your activities and enables you to tweak/change your plans accordingly

7. How will the digital marketing package cost calculation be - Hour based or Activity based?

Digital Marketing Packages can be weighed and calculated both ways. If you are looking for an hourly engagement, like 25 hours a month, the cost can be calculated based on that. If you are looking to do just SEO and Social Media Marketing the same can be calculated based on the efforts needed to achieve your goals with them.

Consultative Approach of ColorWhistle in Digital Marketing

We at ColorWhistle strongly believe that a consultative approach is the only way to approach digital marketing. We have worked across several niche businesses like a business consulting company, a digital conferences company, few tours and travel companies, a web design agency, kitchen manufacturers company to boost their sales with digital marketing.

The interesting part is none if these companies had the same set of digital marketing channels used or the same set of strategies or budget. We tailor each package to the respective client needs to achieve their business goals.

Also, we do not boast that all our strategies worked. But, constant monitoring and consulting and brainstorming with the client helped us achieve more results than we expected in certain cases. So it’s never a one way traffic or one idea works for all types.

At ColorWhistle, we try to listen, strategize and then execute and involve the client in all the stages to get maximum ROI.

Are you ready to build your Digital Marketing package with us? Do contact us and let us know your thoughts.

WordPress Developer | Advanced WP Development

Openings for WordPress Developer / Front-end developer in Coimbatore Location

  • Job Type: Full-time
  • Required education: Bachelor’s Degree
  • Required experience: 2+ Years
  • WordPress programming experience: 2 years (Required) 
  • Html5 / CSS experience: 1 year (Required)

Responsibilities include but are not limited to

  • At least 10+ WordPress project development experience
  • Strong knowledge in WordPress Architecture and basics
  • Experience in custom WordPress Themes, Post-types, Plugin development, REST API
  • Knowledge / Experience in popular plugins like ACF Pro, Elementor Pro, Membership plugins, WooCommerce, Form plugins etc..
  • Experience in Genesis themes, X theme, Avada and Divi themes are big PLUS
  • Exposure to advanced WordPress development using GIT, GULP, SASS etc..
  • Good experience in HTML5, CSS3 and JS libraries for sliders

Skills & Requirements

  • Ready-made theme based integration works are NOT CONSIDERED as relevant experience. We are looking for a fundamentally strong WordPress Developer who can code, talk and understand all the coding elements of WordPress
  • Effective communication skill is must
  • Minimum of 2 year experience with various WordPress project knowledge is expected
  • Inter-personal, team building skills are necessary
No recruiters / agencies please.

Pros and Cons of Outsourcing Digital Marketing

You are well aware that you need help with digital marketing and understand that it is the best way to get exposure and to generate more qualified leads. Now, the big question is, should you outsource digital marketing? If you are contemplating on whether outsourcing your digital marketing is worth it? Or, if you could manage it by yourself, we can help. To help you make an informed decision, in this blog, we will explain the pros and cons of outsourcing digital marketing. We’ll also offer a recommendation on the right path you must choose.
Before we dive into the pros and cons, we’ll give you a little spoiler alert! Outsourcing is the best option.
According to Small Biz Genius, ‘59% of companies use it to cut costs. This way, they don’t have to invest in the workspace or equipment. What’s more, 57% of companies feel outsourcing lets them focus on their core business, and 47% use it to solve capacity problems.’ But, outsourcing digital marketing needs is not a suitable option for everyone. If you want to grow your business really fast and get hundreds of leads within a short period of time, outsourcing will not be a good option for you. To achieve all this, you either need a magic wand or a miracle!
That said, do your requirements sound like this?
  • You need consistent leads
  • You want to have a greater online presence
  • You want to well then your current situation
  • You want to be more visible than your competitors

These are some significant reasons for investing in digital marketing.

First off, what do we mean by digital marketing?

Digital marketing is not only about SEO, content creation, social media, enhancing your website, or lead generation.

It is a combination of all this.

Digital marketing is creating awareness and demand for a product or service among the target audience, driving them to a website, and helping them to take action.

So, if you are thinking about amplifying your digital presence, these are the skills that are required,

There are a few ways in which these skills can be acquired.

  • Hire in-house

    – Might not have all the necessary skills and may need to outsource for skillset or add multiple headcounts
  • Hire a solopreneur or freelancer

    – Cheaper than hiring in-house. But, you have to hire multiple freelancers to get the skill set you require
  • Full-service digital marketing agency

    – The good thing about outsourcing digital marketing to a mid-sized agency is that they will have the skill set you require and will not increase your overhead price tag

Pros and Cons of Outsourcing Digital Marketing of your Company

Today, there are professional marketing agencies that specialize in digital marketing, similar to web design and web development companies that create a website. You can easily outsource the work of marketing in the digital world to these companies and be relieved of your burden. This simple act can save you a lot of time and help you concentrate on your core strengths of running the business.

Like every coin, even outsourcing digital marketing work has both advantages and disadvantages.


  • You might lose the personal touch in the marketing activities done on behalf of your company. You might have to face a lot of initial internal inhibitions in you. However, it is for the greater good of your company, and hence, the sooner you get over these insecurities and inhibitions, the better it is for the company and you.
  • Brand identity might get diluted. There will always be a difference in the work that you do for you and what others do on your behalf. This is why you should properly communicate about your idea about the brand to the concerned people while outsourcing digital marketing
  • If you change the agency frequently, the brand image of your company will lack consistency. So, you have to make sure you employ one agency for a long time. This will ensure consistency in your brand image.
  • You may not be the only customer they are working for. So there might be potential delays in completion of the project 

There are some other disadvantages of outsourcing digital marketing activities for creating and building your brand identity. Having said all these disadvantages, it is important for you to understand the advantages of using a professional digital marketing agency.


  • A professional agency that specializes in digital marketing will know what to do and how to do it. As their staff is more experienced in digital marketing, it makes them better equipped to take care of the marketing for your company
  • It frees up a lot of crucial time for you. You can concentrate on other ways of expanding your business. This will ensure that the job is not only done efficiently but also effectively.
  • Just as hiring a web design and web development company reduces the designing cost for you, the advantages of hiring a marketing agency for digital marketing is also a cost-effective solution. Instead of hiring in-house, you can get the job done in a fraction of the cost without compromising on the quality of the work
  • Whether you are setting up a new website or planning to start a new digital marketing campaign, working with companies who outsource digital marketing can help you get better SEO for your web projects

Keep in mind that there are pros and cons of outsourcing and in-sourcing. So, create a list of your needs before making a choice. 

Should You Outsource Your Digital Marketing? How To Make the Right Decision?

Working with external experts definitely has many advantages. The burden of not maintaining a full workforce will also help brands during the initial stages of growth. 

Due to COVID-19 pandemic, many businesses are operating in a changing environment. According to the Economic Times, many companies are expected to outsource their work during this time. 

The 2020 Global Managed Services report, based on a survey of 1,250 executives in 29 countries including India, said that 45% of organizations will outsource more than in-sourcing in the next 18 months, with 57% citing security risks as a key challenge of managing IT in-house. 

In the coming years, from web design to digital marketing, outsourcing any kind of work is going to exponentially grow. Even you can enjoy these benefits with the right marketing partner by your side. 

In conclusion, there are many benefits to outsourcing your digital marketing requirements to a digital marketing agency. You just have to find out how to leverage the advantages properly.

If you need any help with your digital marketing efforts, do not hesitate to get in touch or call    +1 (919) 234-5140 our ColorWhistle team. We have amazing talents who are well versed in the digital marketing arena. Our team can amplify your online presence and provide you with the value that can help to move your business in the right direction.