Top 60 Membership Website Ideas and Inspirations

Creating a membership website is the best way to get recurring revenue and build an online community.

If you want to create a successful membership website, it will be of great help if you can see what others have done. It will help your creative juices flow and give you a much-needed boost to create an impressive membership website of your own.

So, we went in search of some of the best membership websites and highlighted them here. In this post, we’ll cover some unique and interesting membership websites’ examples. From online courses, music lessons to nail art, we’ve got everything covered.

Get ready to be inspired.

Top Membership Website Inspiration

We have segregated the membership website inspiration based on the most famous niches. Take a look.

Sports Membership Websites

Online Course Membership Websites

YouPreneur Membership Website Inspiration

Religious Membership Websites

Study Gateway Membership Website Inspiration

Fitness and Wellness Membership Websites

ReflexionYoga Membership Website Inspiration

Art Membership Websites

Pencil Kings Membership Website Inspiration

Art Membership Websites

Guitar Tricks Membership Website Inspiration

Influencer Membership Websites

E-Commerce Membership Websites

Food Membership Websites

Dating Membership Websites

Final Thoughts

Hopefully, the membership website examples in this blog will give you some inspiration to build your own membership website.

If you need any help to create your own membership website, do not hesitate to get help from ColorWhistle. Our team can help you create a website that will attract and engage your members and look good on every device. Send us a message or give us a call +1 (919) 234-5140 at any time, we can build a website that exceeds your expectations and support your goals.

Finally, let us know the best membership websites you liked in the comments section below.

Everything you Need to Know For a Successful Rebranding

So, you have decided that it’s time for a rebrand? Great! You have already crossed the hardest part – committing to a rebrand.

Letting go of what worked in the past to make changes to future-proof your brand requires forward-thinking. Congratulations – The hard part is behind you.

Rebranding without purpose or strategy is a recipe for disaster. Beyond sketches and designs, rebranding your company requires a strong company alignment and the flexibility to move ahead with the rebranding.

By working on a variety of rebranding projects, our ColorWhistle team has learned some amazing things including types of rebranding, the process, and some other important things that you need to remember when you want to reinvent the look of your company. We have also put together a rebranding checklist to make sure you don’t miss out on anything important.

Let’s jump right into the topic and find out how rebranding can keep your company in shape.

What is Rebranding?

Rebranding is changing an organization’s name, logo, colors, or other structural parts of the brand image of a company to allow new perceptions to form in the minds of consumers, investors, and other stakeholders.

What Are the Types of Rebranding?

We have used our knowledge to categorize branding into 3 major types. This will help you identify the best type of rebranding that will fit your company.

Brand Refresh

This is the most common type of rebranding that refreshes your current brand. If there has been a slight change in the goals and objectives of your company or if your company logo is outdated, your branding agency will opt for this. Tweaks and changes will be made for your visual identity to help you keep up-to-date with the latest trends that consumers want.

Brand Merger

A brand merger happens when there is a merger or acquisition or when your company welcomes a new management. This type of brand merger combines two or more platforms into one. For example, combining two logos to make one single logo.

Full Rebrand

A complete overhaul of a brand is a serious decision that impacts every aspect of your business. Companies will opt for a full rebrand when their products or services fail to resonate with the audience and keeps them from reaching their maximum potential. With a complete rebrand, there will be little to no resemblance to your previous brand.

What Are the Top Reasons for Rebranding?

The motivation behind a rebrand is a combination of several factors. Here are the top reasons why corporates rebrand.

  • Changes in business ownership such as mergers, acquisitions, and demergers usually result in an immediate rebranding
  • Changes in brand positioning and the brand promise of a company results in rebranding to make the transformation visible to all the stakeholders
  • Changes are necessary if the organization plans to use its brand internationally
  • Changes in the market situation or digitalization demand companies to reinvent themselves to better fit the current digital age
  • Changes are made to remove any negative association with a brand
  • Changes in the organizational structure like the appointment of a new CEO
  • Changes are made to increase business returns and save costs

In addition to these common reasons, there are a multitude of other reasons for rebranding. No matter the reason, it is important to make the right choice. Additionally, you may have to convince all the stakeholders in your organization to opt for a rebrand. 

What Does a Rebranding Process Look Like?

Every business is unique. But, there are some core building blocks that will be present in every rebranding process. Your rebranding process will look something like this.

1. Discovery Phase

Your rebranding agency or brand team will dive deep into your current brand and do thorough research to understand your business context. In this stage, these are the areas that will be given the utmost importance to:
  • Competitor research

    Finding points to set you apart from competitors
  • Market research

    Discovering what your customers want and expect from you

2. Creative Phase

Once all the data is collected related to where your current brand is and where you likely want to be, the next stage in the rebranding process is to develop your visual identity. In this phase, importance will be given to the following:
  • Develop a messaging approach

    Elevator pitch, user personas, and key features and benefits your product or service offers
  • Visual identity

    like color palette, logo, fonts, artwork, illustration, and any other brand marques

3. Execution Phase

Your rebranding agency or team will be ready with the approaches, visuals, and brand names and taglines if applicable. Here are some aspects that will be concentrated in this phase.
  • Collect feedback from stakeholders

    Giving feedback to the creative team so that contradictions can be removed before the actual execution
  • Check the brief

    Review everything on the brief to check if everything is covered to your satisfaction and if the revisions match the original scope
Once the feedback is resolved, the rebranding agency will give you the final deliverables.

A Simple Rebranding Checklist

We have put together this rebranding checklist, which will be useful for any business that is planning to take a bold move to secure the future of their company by refreshing their brand. Make sure you tick all these for a successful rebranding.

About Your Company

  • Mission, vision, and values
  • Brand style guide
  • Tagline/slogan description

Digital Assets

  • Web domains
  • Changes in website content
  • Update visuals in your website
  • Social media accounts (new graphics and notify all your followers)
  • On-page SEO: titles, keywords, meta descriptions, etc
  • Web feed (RSS) links
  • Business directories and web directories
  • Google My Business Listing

Marketing Materials

  • PowerPoint presentations
  • Brochures, flyers and other education materials
  • Case studies, white paper, testimonials, etc
  • Newsletter/e-newsletter templates
  • Digital banner ads, TV and radio spots if applicable
  • Videos and product demos
  • Launch email campaigns and PPC campaigns notifying customers

Internal

  • Business cards, email signatures, and addresses
  • Letterhead, envelopes, labels, and any other related items
  • Server and file names
  • Computer logins
  • New email addresses and signatures

Human Resource

  • Employee agreement
  • Training materials

Legal and finance

  • Tax documents
  • Contracts, statements, and invoices
  • Accounting software

Other Points To Keep In Mind

  • Set up a plan to communicate the changes internally
  • Fix deadlines and goals
  • Device a plan to get proper trademarks for your new brand
  • Hire a lawyer to make sure all the legal paperwork is proper (optional)

What Are the Key Components of Rebranding?

The essentials involved in the rebranding is crucial for the entire project because they are the foundation upon which the other parts are built. We have listed some of the key components that you need to pay attention to when you are rebranding.
  • Values

    Brand values are the heart of every company’s culture. They must always be future-proof and actionable. So, if you establish your values properly, you will be able to take your rebrand to the next level
  • Logo

    The logo of your brand has to reflect who you are. Use your brand values as a base to select color schemes, shapes, and lineage that aligns with your company
  • Website

    Your website is the most important piece of branding you have. Most people will visit it before making a purchasing decision. So, make sure it’s user friendly
  • Message

    A mission statement describes your company from an internal point of view. Whereas brand message is externally focused. So ensure it makes a promise and fulfills the need for your products or services as it is the value proposition

What Are Some Successful Rebranding Case Studies?

Here are some successful rebranding examples for your inspiration.

Made in Bhutan

The country developed a strategy called ‘Made in Bhutan‘ to promote its goods, services, and tourism. The rebranding helped the country to be associated as a country that is happy, strong, and a provider of high-quality tourism. Click here to view the complete case study.

Uber

The company was struggling internally and was looking for a much-needed change. So, they decided to rebrand to gain a fresh perspective and to get a solid re-starting point. Their rebranding communicated safety and trust to the audience. Click here to view the complete case study.

Typeform

The company wanted to narrow down its focus, be more human-centric, and distinguish themselves from the competitors. So they decided to rebrand. Post the rebrand, their new quirky visuals showed empathy and helped to establish a new emotional connectivity with the users. Click here to view the complete case study.

Dunkin

They wanted to move away from just being a donuts seller and wanted to appeal to coffee lovers and expand their customer base. Their new typography and brand name change helped to achieve everything wanted. Click here to view the complete case study.

Ogilvy

The advertising, marketing, and public relations agency.decided to re-brand to focus on their heritage. The rebrand truly transformed them into a classy mark. Click here to view the complete case study.

BMW

Recently the automotive giant redesigned its logo to represent more openness and clarity. It has been the biggest redesign in over 100 years. Click here to view the complete case study

Hewlett Packard

The logo of the company’s logo was dull, beige, and old-fashioned. So they decided to revamp the logo design. The new logo design led to an immediate stir in the design world. Click here to view the complete case study.

Mindtree

The IT solutions company took a rebranding initiative and announced a new mission, values, and logo. The aim behind the rebrand was to of becoming a billion-dollar company. Click here to learn more.

Wipro

This leading global information technology introduced a new brand identity to rearticulate its values and keep up with the clients’ expectations. Click here to learn more.

Pepsi

The soft drink company rebranded its cans with a new tagline ‘For the Love Of It’ with an aim to celebrate the pop and fizz. Click here to learn more.

Coco-Cola

The company launched new branding and new flavors for its diet coke recently to capture its younger audience. Click here to learn more

Are You Thinking About Rebranding?

The benefits of rebranding will not only impact your overall marketing efforts, but they can also make your company more profitable. Reaching new potential clients, standing out from your competitors, showcasing your expertise, and expanding the influence of your products and services are some of the benefits you can enjoy by giving your brand a new look.

That said, there is a lot to consider when rebranding. It requires a commitment to your culture, clients, and bottom line. So seeking the help of a professional rebranding agency can help you make this important transition stress free.

A rebrand can be as simple as developing a new strapline for your business, name change, logo redesign, or even a website redesign. No matter the size of a rebrand, a professional agency can carry out the work with diligence and care.

If you’re considering rebranding your business, our ColorWhistle branding experts can help you. From initial planning to the final roll-out, we will formulate an excellent rebranding strategy that will help your business grow or expand to new markets. Contact us or give us a call +1 (919) 234-5140 anytime. We look forward to working with you.

Best Digital Marketing Tactics for Membership Websites

Digital marketing is the lifeblood of a successful membership website. No matter the size of your membership business, it is one of the best ways to expand your business.

However, to build your membership business and grow your revenue, you need the best digital marketing strategies by your side.

The problem is membership marketing strategies are dime a dozen. So picking one may seem hard. Well, you don’t have to pick one. The most effective tactics are intertwined and rely on each other’s strengths to succeed.

So, which membership marketing strategies will be best for your business and relevant for consumers today?

Find out more in our breakdown of the most effective membership digital marketing strategies for 2020.

How to Use Digital Marketing to Promote a Membership Website?

Membership websites are no different from marketing your online courses. In fact, you can use the same techniques with a little customization to promote your membership website.

There is nothing wrong with focusing on one thing like blogging or SEO. but to make the most of your efforts, you must juggle with as many marketing activities as possible. For example, here is a list of priorities juggled by professional marketers on a daily basis,

  • Content marketing – Blogs, content distribution etc
  • Visual marketing – Infographics
  • Video marketing – Webinars, how-to videos
  • Search engine marketing

The majority of marketers invest their time in websites, email marketing, event marketing, and even field sales. And so should you.

But what should you do?

Should you focus on blogging or SEO or invest all your efforts on social media?

Well, the right answer is ‘all of the above’

Here are some of the easiest digital marketing strategies to reach prospective members.

  • Focus on content marketing – These days, content marketing is the rage as they are one of the most promising ways to attract and convert prospects. According to wpforms, 57% of businesses have acquired a customer through their company blog. Writing blogs, creating ‘how-to’ videos on YouTube, and hosting webinars are some of the popular content marketing tactics for membership sites
  • Have a testimonial page – Dimensional Research says, 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. So, testimonials is a fantastic addition to your website as it humanizes your services and helps users take a leap of faith to trust you
  • Promote content on social media – According to IBM, 55% of buyers do research via social media. So, social media is a great way to attract potential members. You can either go via the organic way or through paid promotion on social media
  • Activate advocacy – Use referral marketing to attract new members. You can incentivize referrals by simply asking members to refer your organization and attaching a reward or use digital certificates to inspire referrals
  • Improve your membership offers – Make your membership structure more desirable by offering a free trial, short-term memberships, increment billing, giving a guarantee, and providing multiple tiers of membership
  • Search engine optimization – In today’s online world, SEO is one of the most effective digital marketing initiatives. According to Online Live Stats, Google receives over 77,000 searches per second.It helps to get more qualified traffic to your website. New SEO trends such as voice SEO also helps to improve your online visibility
  • Email marketing – According to OptinMonster, on average, email marketing has a 4400% ROI.The main goal of email marketing is to stay on top of your potential members mind and offer existing members’ useful information. You can send personalized content, like product coupons to keep them coming back
  • Pay-Per-Click (PPC) advertising – PPC is one of the most cost-effective paid advertising methods. According to smallbizgenius, Paid advertising returns $2 for every $1 spent – a 200% ROI rate. It can help you rank for high volume keywords and improve conversion optimization. When PPC is combined with SEO, it will amplify your marketing success

Phases of Membership Digital Marketing Success

You have to fit all your digital marketing strategies together and make sure they work. To do that, you can break down the plan into action steps by following 3 simple phases of membership digital marketing. Let’s take a look at them.

Membership Digital Marketing Phase 1: Preparation Work

This is the phase where you devote time to create your digital marketing launch materials. The main areas for which you’ll be creating content are landing pages, promotional graphics, emails, etc. All the creative work is completed at this stage so you can be fully prepared during the actual launch. You must also be prepared to write some extra content for an email or social media post during the launch phase.

A. Create a launch flow document

From the 1st point of contact to membership conversion, create a solid workflow. This will help you see the bigger picture and give you an idea of the possible ways through which members can come in. You can mind-map the launch flow to get a better view.

B. Create content

Now it’s time to craft your content. Refer to the flowchart to make sure you don’t forget to create content. Here are some different forms of content you can create to give an idea to your potential customers on how your actual paid membership will look like.

  • Email sequences
  • Video scripts, blog posts, or module previews of your membership site
  • Social media promotional copy
  • Sales and thank-you pages
  • Online advertisement copy Facebook ads, PPC etc
  • Content for live streaming video or sales webinar

C. Create graphics

Make sure you keep everything professional by creating innovative graphics. If you don’t have a professional by your side, then it is high time you hire a graphic designer. An experienced designer will help you create graphics as per the overall look and feel you want to achieve. Even though hiring a professional is an investment, it will definitely pay you off in the end.

D. Create email sequences

Once your content and graphics are ready, you can start creating email sequences. For instance, you can create sequences such as promotional sequence, purchase sequence, and shopping cart abandonment sequence. If this is hard, you can also get help from marketing automation experts.

E. Do a trial run

When all the necessary pages in your membership websites are live, you have to perform one important action, testing. Go through the op-in to purchase like an actual customer and see how everything works. There may be a few glitches, you’ll definitely be happy that you caught it before it went live.

Membership Digital Marketing Phase 2: Pre-Launch and Promotion

This is the phase where you can pre-order offers to get the word out. In this membership digital marketing phase, you are actually building awareness and spreading the word to your soon to be members.

A. Make use of paid advertisements

Usually, any type of paid ad will work. But, the crucial thing is that your potential members must be active in that medium.

You can go one step ahead and segment your audience based on the cold audience who have never heard of you before, targeting ads on people who have already been on your site, and current members who know about you.

You can run ads on Facebook, Google, or Pinterest so that people can be aware of your free content. People can also register for the webinars you run so they can experience your teaching style.

B. Social media posts

Through paid ads, you can reach a bigger amount of audience, but you must never underestimate the power of social media. A well-crafted social media post can bring a lot of unexpected revenue. You have to keep one point in mind, not everyone will see your social media post, so make sure to schedule posts at different times.

C. Blog

Blogging is one of the best ways to bring organic traffic to your membership website. Without having a strong library of content, it will be hard to convince people to keep coming back. Also, you cannot post one be done. Blog writing is something that has to be done regularly.

D. Use your email list

Make use of the email list you have built and share the good news by sharing a series of emails to your subscribers. Similar to social media posting not all your subscribers will view your announcements. So schedule emails with more than one touchpoint.

E. Make use of affiliates

If you are an established membership website with an affiliate program in hand, then make use of it by sharing graphics and content with them so that they can present your membership website to their followers.

Membership Digital Marketing Phase 3: Launch

The launch begins soon after you start seeing the sales roll in. This stage is quite tricky. Even though you did a lot of preparation, there is still a lot to be done. So, stay present, keep an eye on the response, if necessary make changes to clarify a point or send an email to address concerns. Plus, if the results are not satisfying enough, make sure to revisit the flow chart and see where you can improve. Make sure to keep a ‘what worked’ and ‘what didn’t work list to make improvements next time.

What Type of Membership Websites Can Benefit From Digital Marketing?

Here are the various types of membership models that can benefit from digital marketing. They make up the majority of the membership sites that you will see.

  • Online course
  • Online community
  • Product membership websites
  • Service-based membership websites

Summarizing

Creating a membership website is exciting as it gives you an amazing way out to ditch the 9-5 job and become your own boss. No matter how well you have calculated the pricing structure of your membership website or created an excellent membership model, you still have to market it. Keep these following tips in mind,

  • Combine different digital marketing strategies to get the most out of your efforts
  • Membership websites need social proof, so make sure you display enough testimonials
  • Best marketing methods are always free, but the fastest way (ads) of promotion isn’t. Make sure you combine both to earn fruitful results
  • Create explainer videos and tutorials on YouTube to attract more crowd
  • Host webinars to drive up lead generation

Digital marketing needs a few tactical decisions, some bravery, and a lot of hard work. If you’re up for the challenge, that’s great. If not, you can always get help from professional digital marketing agencies. At ColorWhistle, our experts can formulate custom and result-driven digital marketing strategies. Whether you’re looking to increase sales, revenue, awareness, or loyalty, our team can help.

Get in touch or call us +1 (919) 234-5140 at any time. We can create a variety of digital marketing strategies to reach your unique goals.

Importance of Graphic Design in Digital Marketing

Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.

Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.

So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.

What is Graphic Designing?

Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.

According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’

How Essential is Graphic Design to Digital Marketing?

“Good design is obvious. Great design is transparent.” – Joe Sparano

As an entrepreneur, you will definitely be proud of your business. So shouldn’t your images reflect that too? Will you show up for a red carpet in your sweatpants? Nope. You will dress to impress. Likewise, graphic designs are the red carpet outfit of your business.

Here are some more compelling reasons why graphic design is essential for digital marketing.

Build your Own Unique Identity

When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd.

Design Can Better Convey a Message Than Words

The age-old phrase, ‘A picture is worth a thousand words’ couldn’t be more true. Graphic design is important for any business that is looking to make a positive and long-lasting impression. When it comes to spreading the message about your business, the design gets the attention first and then the words. Together, they convey a powerful message. For example, in the Apple logo, there is not even a tagline, but the design speaks better than words for the brand.

Improve Sales

It is no surprise that humans are visual creatures. That is why people are attracted to uniquely designed things. Through quality designs, people may get a message that your company will deliver high-quality products or services. They get such types of impressions when they see a unique logo design, business card, and other such designs.

Deliver Brand Message

Graphic designers play an important role in conveying the brand message of your product or service in unique ways. A good graphic designer can communicate your offerings in the form of reports, charts, and illustrations. Moreover, a good creative agency like ColorWhistle can do wonders for your brand and propel it to a great extent.

Graphics Surpass Languages

People can only read this blog if they have a good grasp of the English language. However, no matter what their primary language is, people can understand themes and images. The same is applicable to any kind of image or visual aid. As the internet breaks down geographical barriers, appealing to a multilingual audience is important. Graphic design is one of the best ways to achieve it.

How to Use Graphic Design in Digital Marketing?

Graphic design in the digital marketing field is currently booming. The demand for designers who specialize in creating such types of marketing designs is also on the rise. When you are looking for a team to take on the job, knowing the various types of graphic designs that are widely used for digital marketing will help you find the right specialist you need.

Visual identity or Branding Graphic Design

A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience. Designers who specialize in visual identity design will create logos, typography, color palettes, and image libraries that will represent the personality of the brand.

Advertising and Marketing Graphic Design

Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are,

  • Postcards and flyers
  • Infographics
  • Newsletters
  • Annual reports
  • E-books
  • Brochures (print and digital)
  • Email marketing templates
  • PowerPoint presentations
  • Social media ads and banners
  • Retargeting ad graphics
  • Images for websites and blogs

User Interface Graphic Design

User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:

  • Web page design
  • Theme design
  • (WordPress, Magento Shopify, etc.)
  • Game interfaces
  • App design
  • 3D modeling

Motion Graphic Designs

Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are:

  • Digital advertisements
  • Animated logos
  • Trailers and presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Banners
  • GIFs

Industries That Need Graphic Designers

You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are,

  • Education
  • Fashion
  • Mobile app
  • E-commerce
  • Travel & tourism
  • Government agencies
  • Packaging and manufacturing
  • Software development companies

While we have listed some main industries, graphic designer impacts every sector on the planet. For example, if you run a small farm that sells canned apples, the label on the jar is graphic design. If you run a Fortune 500 company that sells gadgets, the advertising, and the packaging design is also a result of graphic design. Graphic design is everywhere. If you understand the impact, you’ll start appreciating it.

Latest Trends in Graphic Design to power Digital Marketing

Marketing your company in the online world can be a challenging task. However, following modern trends in graphic design and applying it can make things easier. Here are some of the latest graphic design hacks followed in digital marketing.

Documents in Linked in Post

Instead of just sharing a post from your website in linked in, it’s cool to share it as a document that has the gist of the post you are intending to share.

You can either create a ppt or a pdf and upload it in Linkedin with your message. This will help the user to quickly scroll through the stuff as it displays as a cool slider within the application.

Sharing a document with impressive graphics will do the work of getting the user click and navigate to your actual website.

Here’s an actual example and a quick view of how it actually looks within the app

linkedin-slides - We-Work-instagram-story - instagram-feed-creative - Importance of Graphic Design in Digital Marketing
Creative Instagram Stories and posts

Stories are the new form of content that is trending in content marketing. Visually appealing and content rich stories go viral and help you to give your brand that push you wish to give via digital marketing.

Be creative, no matter how simple it is. Being original is the key and it is the original content that always sells.

Here is a quick example from We Work.

We-Work-instagram-story - instagram-feed-creative - Importance of Graphic Design in Digital Marketing
instagram-feed-creative - Importance of Graphic Design in Digital Marketing
Themed boards in Pinterest

Pinterest boards always have a huge fan following and the community is very active and promotes original content in a massive way.

Engage your audience by creating fun filled, attractive theme boards and keep them updated whenever there is a trend change or new trends come in the market. Use relevant hashtags to gain maximum visibility in this creative community.

Below is our Pinterest board. You’re welcome to have a look and follow us for inspirations and ideas in and around website design, website development and digital marketing 🙂

Twitter Fleets

Fleets in Twitter is a new addition by Twitter which are close to instagram stories. This new addition opens door for more value addition to your Digital Marketing tactics.

Here is a screenshot of how fleets are positioned in twitter. Image source: Techcrunch.com

twitter-fleets - Importance of Graphic Design in Digital Marketing

Apart from all of the above mentioned trends in graphic design that powers Digital Marketing, you can also try animated banners, minimally designed email templates and subtle graphic ads to attract your potential audience and convert them as clients.

Additionally, graphic design trends keep changing year after year. Our designers at ColorWhistle have written a detailed graphic design trends blog, do take a look so you can ask your team to design collaterals that are currently in trend.

To Sum Up

Graphic design plays an important role in the modern competitive business environment. Businesses need the help of graphic designers to create impressive marketing materials. To deal with competition, a graphic design strategy has become essential.

Hiring a graphic designer or seeking help from professional agencies to create a strategy is a safe choice because they will have the experience to handle your requirements. If you are looking for help, you can get in touch with our ColorWhistle team. Let the graphic design professionals at ColorWhistle turn your dreams and ideas into realistic revelations. We have provided countless eye-catchy designs for many of our clients.

Get started today by requesting a free graphic design quote! You can also call us +1 (919) 234-5140 at any time. Our graphic design services will prioritize user experience and create a final output you can proudly show off.

How to Create and Sell Online Courses?

Creating and selling online courses are getting bigger by the day.

According to the research firm Global Industry Analysts, the online education industry grew from $107 billion in 2015 and is expected to go up to $325 billion in 2025. In fact, TechCrunch said that during 2017 alone, investors poured $8.15 billion in the EdTech industry, which generated almost $200 billion in revenue.

Additionally, the COVID-19 pandemic has changed education. Online learning has moved quickly to fill the gap created by suspended classroom learning due to COVID-19.

So, if you are contemplating on how to start an online school, there has never been a better time to join the growing e-learning industry. We have put together this simple guide on how to create and sell online courses. In this blog, we’ll walk you through the benefits of making an online course and the steps involved in setting one up.

Why Should you Create Online Courses?

Simple, self-education depends on online schools. People who want to pursue their passion and learn a new skill are using online courses.

According to Best Colleges, student satisfaction with online learning is high – overall, 94% say it has, or will have, a positive ROI and 95% would recommend online education to others.

This thirst for online self-education has created a splendid business opportunity. According to Uscreen, online school owners generate $5,700 in monthly passive income.

Online schools are one of the most flexible businesses and a great revenue generator. In fact, many entrepreneurs and influencers are creating online courses. Here are some examples,

  • Dorie Clark is a well-known author and orie Clark personal branding expert. She leveraged the success of her books and is now creating awesome online courses
  • Michael Port gave keynotes for the last 15 years. Now he’s making a bigger impact by offering online courses about public speaking
  • Sunny Lenarduzzi is a YouTube marketing expert who helped many companies grow their YouTube channel. Now she creates awesome online courses and teaches others
  • Danny Iny started blogging to share his knowledge of marketing. Later, he created a website called Mirasee and started selling online courses
  • Mari Smith is an expert on Facebook marketing and has helped many companies grow. Now, she shares her knowledge via online courses

Similarly, there are many fitness experts, athletes, dancers, artists and engineers have started sharing their expertise via online courses.

6 Steps for Creating a Successful Online Course

Now that we have understood the benefits, let’s move on to the steps involved in creating an online course.

1. Decide What to Teach

Here’s an example that will help you decide what to teach.

In 2012, after John Lee Dumas left the US Army, he was searching for ways on what to do with his life. To be motivated, he listened to inspiring podcasts once a week. He realized that there were many podcasts, but none of them interviewed successful entrepreneurs on a daily basis. So he created one interviewing entrepreneurs (Entrepreneurs on Fire) and earned revenue from sponsorships. This is one of the most popular podcasts in the world.

He could have used this success to talk about any business. Instead, he listened to his audience and became successful as a podcast host. In 2013, he launched Podcasters’ Paradise and moved to online courses and earned thousands of dollars.

What can you learn from this?

  • Identify a specific topic to teach
  • Be more specific about the course topics you want to teach. For example, instead of providing motivation for everyone (a broad market), John narrowed things down by producing material to help aspiring entrepreneurs

2. Validate your Online Course

Validating your online course is an important step. Let’s take a look at an example to understand how to do it effectively.

Rob Walling is a successful serial entrepreneur who created thousands of materials (books, podcasts, conferences, and essays) to help startup founders succeed. He is also the creator of Drip, a marketing e-commerce CRM platform. Here’s what he said,

I wanted to find 10 people who would be willing to pay a specific amount for the product once it was complete. This forced me to not think about features, but to distill the idea down into its core value single reason someone would be willing to pay me for the product. I took that, and emailed 17 people I know, or had at least heard of, who may have shared the same pain. This way, I not only had my initial customers who could provide me feedback on the details of how Drip should work, I had the start of an early base of revenue I could use to start growing the product

What can you learn from this?

  • Validate your idea and pre-sell it to figure out if there is demand
  • If you could pre-sell it, you will have proof that it can generate revenue
  • Through the process, you will have a list of people who will probably purchase when you actually launch

Additional tips

Validating your course upfront will save you a lot of time and money. One way to do that is by researching your competitors who are selling similar courses to your target audience. To check for demand around your topic, you can use Google’s Keyword Planner. If the search volume for your topic is higher, then the demand will also be high. Once you have checked it, all you have to do is differentiate yourself from your competitors by creating unique courses.

Know your audience and stay on topic. Get rid of the fluff. Once you know your purpose with your content (which should be to generate a specific result for those consuming it), stick to teaching how they can achieve that result.

What if there is no competition?

If there is no demand for your topics, it could mean that there is demand and no one is serving proper material or there is no demand at all.

Either way, don’t lose hope. There is a safe way to pursue your interest. Here’s how.

HubSpot’s inbound marketing concept is world-famous. It has become so popular that over 24,000 people attended the inbound conference held in 2018.

So, how did HubSpot validate this idea when there was no demand? With content. They used blogs to generate awareness and understand the needs and interests of their visitors. Through content, they created this product.

If you don’t have the heart to leave your idea, you can try blogging to create awareness while choosing an area of interest that is currently in demand.

3. Create your Course Content

Once you have validated your online course, it is time to create your online course.

Creating an online course will be something similar to this,

  • Selecting course titles
  • Creating a course outline
  • Creating lesson types like audio, video, infographics, sound bites and PDFs
  • Recording lessons using tools like screen-sharing software, microphone, and high-quality video camera
  • Fixing a price for courses
  • Payment gateway integration
  • Creating assignments, worksheets, quizzes and tests
  • Offering a course completion certificate so students can “show off” to their connections once they’ve completed your course.
  • Sending automated emails for course status, test scores, payment and more

You also need an important piece to complete this puzzle – An online course website

To have all of your course content in one place, you have to create an online course website.

For creating a full-fledged online course website, you need to pick a business model. Basically, there are two types, one-time and recurring (aka membership model).

With a one-time model, students pay up-front to access your online course. In recurring, students pay on a monthly basis, which means you have to create content regularly. Once you choose the model, these are some different ways in which you can build an online course website.

  • Using website builders like WIX and Squarespace
  • Using WordPress CMS (Custom themes, plugins and learning management system)
  • Using programming languages such as PHP, Java, jQuery, Python

Among these methods, website builders often come with disadvantages such as limited customization options, lack of key SEO elements, no proper support and more. Building a online course website from scratch is a time consuming and investment heavy option.

Building an online course website with WordPress is the most economical option because there are many customization options, great learning management system options, membership plugins, custom wordpress education themes, SEO perks and more.

Also, it is best to hire a professional education website design company like ColorWhistle to create a user-friendly and highly intuitive online course website.

4. Employ the Minimum Viable Product (MVP) Technique

Eric Ries, an American writer and entrepreneur, popularized the MVP technique in his book Lean Startup.

The MVP technique is used by many startups in which a new product is built with features that will satisfy early adopters. The complete set of features is added only after getting feedback from the initial users of the products.

How to Create and Sell Online Courses Image

Similarly, you can apply the same concept and quickly publish courses. Then, based on feedback from students, you can revise the course.

Also, keep your course as short as possible. If you can teach a concept within 3 hours, don’t drag it till 8 hours. The primary goal of your online courses should be to get users from point A to point B without sacrificing the key concepts of the course.

5. Create a Brand

Once you have everything in place, start building your brand. Excellent graphic designs such as logos and business cards play a role in representing your brand, but there are far more important things than this.

The biggest mistake that newbies in this industry do is following the spray and pray concept. You must always appeal to your specific audience.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.– Seth Godin, entrepreneur, best-selling author, and speaker
We recommend creating a unique value proposition that will help you differentiate yourself from others.

For example, Barclays’ Code Playground is a place dedicated to teaching kids how to code. It has created attractive graphics to entertain kids while teaching something valuable. Parents will also trust this brand as Barclays care more about sharing knowledge than immediate gain.

6. Start Finding for Students

Now that you have set up everything, it’s time to find potential students for your online school. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker How you market your online academy depends on your audience. You have to choose online strategies that will add value upfront. Here are some in which most of the online course creators are building their audience.
  • Social media

    When you start with social media marketing, select the top 2-3 mediums like Quora or Instagram that you think will make sense to focus your efforts. Share your content, create a group, join relevant groups to widen your reach
  • Content marketing

    Start publishing content to build trust and authority. Some forms of free content you can create are articles, videos, podcast episodes, images, and infographics
  • Publicity & PR

    Writing articles for popular publications, getting interviewed on podcasts and featuring in traditional media (TV, radio, newspapers, print magazines) are some of the ways to increase your exposure
  • Networking

    Building relationships with other influencers can lead to a number of opportunities such as joint ventures, partnerships, and customer referrals
  • Public or virtual speaking

    Get in touch with event hosts and organizers of conferences that your target audience attends. See if you can give a presentation. Some events may allow you to directly sell courses. You can also promote your courses via online events.
  • Email marketing

    Email marketing is one of the most effective ways to market your online course. Start building an email list and keep in touch with subscribers who have shown interest in your course. Once you have a solid list of subscribers, you can use marketing automation techniques to reduce the workload
  • Paid advertising

    Even with a minimal budget, paid advertising is an amazing way to grow your audience. You can use advertising mediums such as Facebook, Google, YouTube, Twitter, and LinkedIn to target your audience

Your Journey of Creating and Selling Online Courses Has Just Begun

If you have a skill that people would love to learn from you, then selling it as an online course is a splendid way to earn an income.

We hope that by now you will have a clear idea on how to start an online school.

If you need any help with setting up an online presence, our ColorWhistle team can help. You can outsource your online course creation requirements such as web design, website development and digital marketing. Just send a message or give us a call +1 (919) 234-5140, we can take care of setting up your online presence while you come up with awesome lesson plans for your online school

By reading this guide, you have already embarked on a journey of sharing your knowledge through online courses. The only question is, are you going to finish it?

We wish you the very best as you learn how to create an online course.

Top 6 Online Learning Platforms in the World

In a matter of weeks, COVID-19 has brought new shifts in education. It has changed how students and office workers around the world are getting educated.

This global pandemic is not necessarily a good time to brush up on skills as many are working in essential business, working from home, trying to get new clients, or simply taking care of their loved ones. But now, since the stay-at-home orders for most countries will extend for several weeks, online classes are a great option to keep busy and productive.

We have collected the top 6 online learning platforms that offer a plethora of courses from experts in the field and professors at top universities.

Online Learning Platforms to Develop New Skills During the COVID-19 Pandemic

Due to COVID-19, many of the below online education platforms are offering free access to their paid plans. Please visit the websites to know more about the offers.

Note – MOOC stands for Massive Open Online Courses. This means the e-learning platform provides an online learning experience to anyone that wishes to sign up.

Top 6 Educational Online Learning Platforms in the World list

1. Coursera

Coursera is a popular online education platform that offers courses from top education providers around the world. Over the years, the company has grown rapidly and provides the world’s best standards of education through MOOC.

This online learning platform partners with universities including Stanford, Duke, Penn, Princeton, Michigan, Peking, and HEC Paris and companies like IBM, Google, and PwC. Overall, they have 190 active partners from 48 countries. The platform is backed by renowned investors such as Kleiner Perkins, New Enterprise Associates, Learn Capital, and SEEK Group.

coursera Top 6 Educational Online Learning Platforms in the World

Fee

The fees for the courses are charged individually or for the entire specialization upfront. Financial aid is also provided for learners who qualify.

2. Skillshare

Skillshare is an online education platform that is beneficial for both students and teachers. The website offers thousands of courses related to design, business, marketing, technology, photography, film, fashion, music, gaming, cooking, writing, DIY. crafts, and more.

Instructors can easily create classes through the step-by-step guidelines provided by the platform. Furthermore, this top online learning platform offers referral compensation for teachers if any of the students subscribe to the premium package.

skillshare Top 6 Educational Online Learning Platforms in the World

Fee

Skillshare offers free, premium, and team pricing plans. Premium plans start from $8/month.

According to Tech Jury, e-learning requires 40-60% less time to learn than in a traditional classroom

3. Lynda.com (now LinkedIn Learning)

Lynda.com, now part of LinkedIn Leaning is an MOOC website that covers a wide variety of creative, technology, and business courses. For over a decade, Lynda.com has been offering informative and clear video-based training for individual, corporate, and academics. The site is quite famous for teaching skills such as photography and coding.

Currently, the platform serves over 10,000 organizations, including renowned ones such as Adobe, Full Sail University, Patagonia, NBC and USC.

lynda Top 6 Educational Online Learning Platforms in the World

Fee

Lynda.com offers a one-month free trial program. After the trial period, price starts from $29.99/month.

4. Udacity

Udacity, Inc. is a for-profit MOOC platform that gives importance to job training. It also offers a micro-credential called Nanodegree that focuses on in-demand skills in technology. From artificial intelligence, self-driving cars, to robotics, they offer many courses that are currently trending in technology.

The enterprise customers of Udacity include Accenture, AT&T, Cisco, Mazda, Shell and more. Their curriculum partners include GitHub, Bosch, BMW, Amazon, Google, Twitter, Mars and more.

udacity Top 6 Educational Online Learning Platforms in the World

Fee

The platform offers up to 200 courses completely free of charge. A Nanodegree course can cost from $200/month and could go up to $2400/month.

5. Udemy

Udemy is a popular online learning platform that gives people a chance to develop their careers and explore a wide variety of hobbies. From web development to public speaking, they offer a broad range of courses. Reputed companies like Booking.com, Lyft, Addidas, and General Mills use the business plan of Udemy.

Furthermore, Udemy provides great support for instructors. They can create, share and promote their courses via re-targeting ads, search and discovery, email campaigns and external partner promotion.

udemy Top 6 Educational Online Learning Platforms in the World

Fee

Udemy offers a free trial and courses start from $12.99. Pricing will vary from course to course. Business plans start from $360 per year per user.

Students retain 25-60% more material when learning online compared to only 8-10% in a classroom 

6. edX

edX is a MOOC platform that offers university-level online courses. It has over 120 institutional partners like Harvard, MIT, Berkeley, Delft, RWTH, Sorbonne and more.

The platform offers six different types of programs – one-off courses, MicroMasters Program, Professional Certificates, Global Freshmen Academy and XSeries Program. These programs cover skill development courses for leisure purposes, meeting the demand of the current job market and for students to get a better understanding of a subject.

edx Top 6 Educational Online Learning Platforms in the World

Fee

Unverified courses are free of charge. Verified courses start from $50 and may go up to $300.

I believe that the integration of information technology in education will be further accelerated and that online education will eventually become an integral component of school education 

- Wang Tao, Vice President of Tencent Education. Tweet

Winding Up

From OTT platforms to virtual classrooms, COVID-19 has become a catalyst for many industries to search for innovative solutions in a short time.

This move to online learning has certainly created a new, more effective method of educating students.

Most of the online education platforms are focusing on skills such as critical thinking and adaptability, which are important for success in the future. These key factors also play an important role in the success of online learning platforms.

We predict new learning methods such as live broadcasts and virtual reality experiences will replace traditional in-person classroom learning. This way, learning could become a habit in our daily routines – a true lifestyle.

What are your thoughts about the rise of online learning platforms? Feel free to share your thoughts in the comments section below.

If you have plans to dominate the education world, we can help. From education website design, development and digital marketing, our ColorWhistle team can be your one-stop partner. We will help you with all the technical nitty-gritty and let you get back to creating exceptional content. Contact us or give us a call +1 (919) 234-5140 anytime. We are happy to help

Digital Transformation – Demystified With Ideas, Examples, and Case Studies!

Digital transformation (also known as “DX”) is not just a buzzword. According to IDC, worldwide spending on digital transformation will be nearly $2 trillion in 2022.

The term is not entirely new. It has been around since the 1990s when email and the internet came out as ubiquitous tools for businesses. Since 2013, it has been gaining popularity and has become an actual part of many business plans.

Digital transformation has the potential to transform any area of business. In the finance department, machine learning can automate invoicing. For marketers, cloud computing will influence how files are transferred and stored.

Now more than ever, the COVID-19 situation has given many companies a kick in the pants to speed up digital transformation.

So, if you are about to begin your digital transformation journey, you should have a solid understanding of the concepts and approaches. Only with proper understanding, you can make a positive impact on business performance.

In this detailed blog, we will explain everything you need to know about digital transformation and how to embrace it to remain relevant.

Let’s dive in.

What is Digital Transformation?

In general terms, digital transformation is nothing but using different digital technologies such as cloud computing, internet of things, big data, and artificial intelligence to create or modify a business process. This will help to keep up with the changing business and market requirements.
Beyond this, digital transformation is also a cultural change that requires businesses to challenge the existing state of affairs and experiment often. This means changing the long-standing business processes that companies built to bring in relatively new practices.

Digital transformation is no longer an option, it is essential for survival.

- Sindhu Gangadharan, Managing Director of SAP Labs India Tweet

How Important is Digital Transformation?

How Important is Digital Transformation
Here are some reasons for your business needs to embrace digital transformation. These reasons not only cover customer expectations, but also the expectations of your staff and the entire business ecosystem.

1. Workflow improvement

Digital transformation will have a great impact on automating workflows. One obvious example of this is sales automation. Technologies such as artificial intelligence can help to keep track of sales calls and analyze the call logs to see if the process is followed properly. Managers can get the call logs transcribed by bots to enhance workflow procedures, which may improve sales.

2. Get the attention of customers

Another benefit of digital transformation is that customers will start noticing when you embrace such changes. Whether it’s through your company’s mobile app, a website visit, or an automated phone call, customers will notice when you improve support. They will also know when it is easy to reach the customer support line. So, the more you transform, the more your customers will view your brand as keeping up with trends.

3. Cultural changes

When the culture of your business stays stagnant, it will cause problems in every area of the business. Companies such as Apple and Microsoft have embraced digital transformation. For example, the new headquarters of Apple looks like a flying saucer, makes use of collaboration workspaces where employees can share ideas. Even bringing in something like reliable wi-fi connection, new office furniture, or remote working options can bring in employee cultural shift.

4. Reduce costs

The major reason for embracing digital transformation is to bring down the cost. New technologies such as data analytics and artificial intelligence are not only interesting, they tend to reduce operational costs. For example, augmented reality allows employees to evaluate procedures before building them and cloud computing can make employees worry less about storage

5. Enhanced market penetration

By using digital technologies, you can explore new markets and target new customers. As your business improves efficiency, the market penetration process will become more effective. It will also improve the customer base and loyalty among existing customers.

6. Informed decision making

Digital transformation improves the availability of quality data. This way you can make decisions that will impact work efficiency, success rate, and brand awareness. It also helps to understand customer behaviour, which enables making sound business decisions and leads the business towards success.

As COVID-19 impacts every aspect of our work and life, we have seen two years' worth of digital transformation in two months. From remote teamwork and learning to sales and customer service to critical cloud infrastructure and security, we are working alongside customers every day to help them stay open for business in a world of remote everything.

- Satya Nadella, CEO of Microsoft Tweet

Why Are Businesses Experiencing a Digital Transformation?

Here are some reasons why businesses are experiencing a digital transformation.

1. Improve customer needs

According to Salesforce, 67% of consumers and 74% of business buyers say they’ll pay more for a great experience. Qualtrics says that companies that lead in customer experience outperform laggards by nearly 80%. So, enhancing customer interactions will improve your company’s reputation and the bottom line.

One of the ways businesses can accomplish this is by embracing digital transformation.

For example, companies like Airbnb, Uber, and Lyft, use mobile applications to make consumers book a room or a car ride. These services have become so popular that these companies have further expanded. Airbnb allows consumers to purchase experiences at vacation destinations, and Uber has entered into delivering food with UberEats.

These companies have adapted to the changing taste of consumers and staying ahead of competitors who are trying to do the same.

2. More savings

AI and machine learning have enabled companies to introduce efficient processes. This has resulted in many companies to employ marketing automation tactics.

Digital marketing professionals can automate more repetitive tasks like sending welcome emails or researching SEO keywords and concentrate on other high-level tasks.

Such types of tools reduce errors, minimize time spent on repetitive tasks, and decrease the overall workload of employees.

3. Drive efficiency and innovation

The world of banking has transformed because of mobile apps. Banks such as Wells Fargo, Bank of America, Chase, PNC and even small banks allow users to carry on their banking activities online. From transferring money to depositing cheques, customers need not go to banks to handle their finance.

Another example is the use of project management tools by most of the companies. Collaboration tools such as Asana, Slack and Trello are used to streamline communication. E-learning tools like Google Classroom, Kahoot and Zoom Education are improving students’ academic progress. We have written a detailed blog about top video conferencing software and e-learning web apps, do take a look to learn more.

Even Tesla is shifting from the traditional model of the car dealership to a digital marketplace platform that sells directly to consumers.

From these examples, we can see that digital applications have become more efficient while ultimately driving innovation.

4. Stay ahead of the competition

Years ago, advertising campaigns, product development, and R&D were enough to beat the competition. However, now, everything is directly related to user experience for which digital transformation is vital.

Today, the digital application area is a battlefield.

From the popularity of Alexa, Siri and Google Assistant companies are using technology to make things convenient for consumers.

Even the OTT streaming platform giant Netflix is facing competition from Hulu, Disney+ and Amazon Prime.

Every company is doing its best to be more convenient, accessible, and personable. Consumers will greatly benefit from all these competitions.

How to Develop a Digital Transformation Strategy?

How to Develop a Digital Transformation Strategy

Undergoing a digital transformation is more than just adopting new technology, buying fancy gadgets or upgrading the current system. These are important, but you cannot achieve a full transformation with that. To remain competitive, you must plan and be the designers of your own future.

This where a digital transformation strategy will help.

When you start formulating a digital transformation strategy, you can come up with answers for questions like – Where are you now? Where do you plan to be? And how do you intend to get there?

Plus, to successfully sail through your digital transformation, you need to develop 3 core competencies – Awareness, informed decision-making and fast execution. Your digital transformation will stall if these capabilities are not built in your business process and culture.

A strategy and digital transformation roadmap can help you develop and channel those capabilities effectively. Here are some steps you can follow to create a winning digital transformation strategy.

  • Get the right people

    A digital transformation strategy will not work if everyone is not on board. So get the right people by your side including stakeholders
  • Funding

    Once everyone is on board, secure proper funding as it will help you structure your ultimate strategy when you move forward
  • Analyze your current state

    For example, you cannot migrate your current technology to a new platform like AWS without considering the current process. So map out organization culture, workforce skill set, current processes, organizational structure and pain points to make strategic decisions 
  • Identify your goals

    A digital transformation is about reaching your goals. So identify your digital goals, what you are trying to achieve and the type of experience you want to give for your customers and employees
  • Gap analysis

    You know where you are and where you like to be, so identify the gaps and opportunities by doing a gap analysis
  • Create a roadmap

    Now that you have identified gaps and outlined your goals, you have to create a roadmap to achieve your vision

What Are Some Successful Digital Transformation Strategy Examples?

Here are 9 major companies that invested in digital transformation, to increase revenue and improve stock value. We hope that these below successful digital transformation examples will convince you to invest in technology and grow.
  • Walmart

    They leveraged technology to create a mobile app and improve the in-store customer experience in many ways. Harvard business review named them as a business winner. Click here to learn more
  • Disney

    They introduced RFID technology to update customers about bus schedules and free drink limit. Click here to learn more
  • IKEA

    They have implemented virtual reality, apps and self-driving cars to make their business more attractive to clients. Click here to learn more
  • Nike

    They developed a mobile app that scanned the feet to recommend the perfect shoe size. According to RIS, they also plan to invest in new digital member services, data and analytics, demand sensing technology and RFID technology
  • Domino’s

    They launched an app called AnyWhere, that allows ordering pizza from anywhere. The app is desktop, mobile, smart TV, and smartwatch friendly. Click here to learn more 
  • Best Buy

    They used technology to improve delivery time and in-home consultations to enrich people’s experience. Click here to learn more
  • Target

    They remodeled 400 stores and used technology to improve online ordering and in-store pickup. Click here to learn more 
  • Pitney Bowes

    They used technology and introduced digital self-service, interactive personalized video, and a mobile-first strategy. Click here to learn more
  • Hasbro

    They used ad tech, social media strategies and omnichannel marketing techniques to grow their company. Click here to learn more

Digital transformation efforts are ongoing and evolving, which can render traditional business value calculations and financial governance approaches less effective. Just implementing the technology isn’t enough – the technology needs to be specifically tied to monitoring key performance indicators on customer insights and business process effectiveness

- Brian Caplan, director of Pace Harmon Tweet

What Are Some Inspiring Digital Transformation Case Studies?

Here are some famous digital transformation case studies.
What Does a Digital Transformation Framework Look Like
In general, a digital transformation framework consists of,
  • Customer experience
  • Operational agility
  • Culture and leadership
  • Workforce enablement
  • Digital technology integration

If you like to learn more, here are a few examples of digital transformation frameworks.

  • MIT Sloan: The Nine Elements of Digital Transformation – Click here
  • Cognizant: A Framework for Digital Business Transformation – Click here
  • Altimeter: Six Stages of Digital Transformation – Click here
  • Ionology: A Step-By-Step Guide to Digital Transformation – Click here

Every digital transformation is going to begin and end with the customer, and I can see that in the minds of every CEO I talk to.

- Marc Benioff, Co-CEO of Salesforce Tweet

What Are the Pillars of Digital Transformation?

Here are the pillars of digital transformation.
What Are the Pillars of Digital Transformation

How Will COVID-19 Impact Digital Transformation?

IDC recently surveyed 32 Chinese CXOs of 10 industries regarding the impact of coronavirus. Here’s what they found,

The top 3 negative impacts of the COVID-19 epidemic on enterprises are:

  • Inability to visit customers
  • Significant decline in sales performance
  • Inability to resume production.

The top 3 positive impacts of the COVID-19 epidemic on enterprises are:

  • Improved corporate ability of long-distance collaborative work.
  • Wide recognition of the value of digital transformation and information technology among all employees.
  • Gaining ability of online marketing and business development

Sadly, still many users have to visit the store or branch of a company to do routine work. This is becoming increasingly difficult as most people are homebound and are subject to strict social distancing rules when they go out. Organizations that have moved to web-based solutions are in a better position to survive this COVID-19 pandemic.

The value of digital channels, products and operations is immediately obvious to companies everywhere right now,This is a wake-up call for organizations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience. Businesses that can shift technology capacity and investments to digital platforms will mitigate the impact of the outbreak and keep their companies running smoothly now, and over the long term.

- Sandy Shen, senior director analyst, Gartner Tweet

It’s Time to Get Started With Digital Transformation

According to a survey conducted by Tech Pro Research, 70% of respondents said their companies either have a digital transformation framework in place or one is in progress. So, avoiding digital transformation is a recipe for disaster.

Does your company need a digital transformation? Regardless of the services you provide, your business can improve with the right digital transformation strategy. You may need to outsource your digitalization, but the end result will yield you a high ROI.

Are you ready to take that first move and rise to your digital potential?

Get in touch with ColorWhistle. We are a digital transformation strategy and consulting service provider with an excellent amount of experience in creating meaningful digital success stories for small and medium businesses. Through our digital solutions, we can find any areas for improvement and help you reach digital maturity. Send a message or give us a call +1 (919) 234-5140, we’d love to hear from you.

Top Web Development Companies in New Zealand

After rounding up the top web development companies in Canada and USA, we head into the South Pacific side to look into the top web development companies in New Zealand.

New Zealand’s tech sector is diverse and advanced. It is a breeding ground for innovation and competes on a world level. The economy is also growing employment across a range of skill-sets, including web developers, software engineering and development, project managers, marketers, sales, administrators and business analysts.

All of this shows that the country is a home for a wide range of web development companies.

Let’s take a look at the top companies.

Best Web Development Companies in New Zealand

For this round-up series on the top web development companies in New Zealand, we have selected agencies that have a good search engine ranking, reviews, website design, and many other criteria.

Conclusion

An engaging website is a principal medium through which a business can excel in the online world. Only a professional website can mold the face of your business and make you presentable in the eyes of your clients and your potential customers.

Recent SEO trends demands for a user-friendly website  Only a top web development company can help to create a website that will help to build a quality website meeting your online business requirements.

Hiring a web development company can be a difficult task. Make sure to conduct proper interviews and ask the right questions as they will be the extended arm of your company.

We hope that this blog will help you find the best web development company in New Zealand. Do you need help with creating a website, contact, or call us +1 (919) 234-5140 anytime.

Do you have any questions about this blog? Do share them in the comments section below.

How to Create and Promote a Virtual or Online Event?

Virtual events are becoming more popular as the world continues to deal with COVID-19. Fortunately, modern technology has made it possible for companies to host virtual or online events, leading to many benefits for hosts and attendees. In this blog, we will take a deeper look into what virtual events are, why they are worth your time, examples of successful virtual conferences and few tools that can help you plan your own. Let’s dive in.

What Is a Virtual Event?

A virtual event or an online event is an interactive meeting that happens over the web rather than a physical location. Unlike the in-person event, attendees from anywhere in the world can attend a virtual event with a proper internet connection. These events will have interactive engagement features such as polling, Q&A, chat boxes, etc.

What Are the Benefits of Hosting Virtual Event?

There are many reasons why virtual events are beneficial. Here are some of the major benefits,  
  • Virtual events allow individuals or companies to reach a wide range of audience
  • Travel is not an issue with virtual events
  • Easily record important information, like people’s names, titles, etc
  • Save a huge chunk of money
  • Virtual events are measurable. Companies can get amazing insights on which was their popular event and how many attended
  • Easy to collect feedback via real-time polls or surveys

What Are the Types of Virtual Events?

Here are the 4 main types of virtual events,
  • Webinars

    They last from 45 to 80 minutes, make use of video conferencing tools and can also include internal and external training
  • Virtual conferences

    Virtual conferences are also built around agenda such as keynotes, sessions, breakouts and more. It can also have community engagement tools
  • Internal hybrid events

    This is a company-wide event, training, department meetings, and more for organizations that are span across countries
  • External hybrid events

    These types of events are held for people who are outside of the organization

Should You Make your Virtual Event Free or Paid?

Compared to physical events, virtual events are much lower in cost. But this creates a question, should your virtual event be free or paid entry? Sadly, we cannot give you a definitive yes or no answer, but we have put together some key points that will help you decide. Based on your answers to these questions, you can either make your virtual event free or paid.
  • How beneficial is the content?
  • What is the demand for the content?
  • If the content is offered in a physical location, will the audience pay to attend?
  • Which is more important? – Attendees or revenue?
  • Even though you have generated revenue, will it be okay if you have fewer attendees?
  • Do you think paid events will eliminate unqualified leads?
Based on your answers to these questions, you can either make your virtual event free or paid.

How to Host a Virtual Event? (including tools that will help you)

There are many ways to host a virtual event. Here are some of the best ways along with some of the best vital event platforms that can be used.

1. Social Livestream

Every social media platform has a live stream feature. Live streaming is well known for driving huge engagement. According to Facebook, live streams get six times more engagement than regular videos. We have also written a detailed blog that explains how to live stream from a website, do take a look if you like to learn more.  Here are some of the best social live stream platforms to host virtual events,

2. Webinar

A webinar is more like an online presentation that is held in real-time. They can also be shared and viewed afterward. Participants can ask questions through voice or through the chat feed option. Here are some of the webinar platform mediums.

3. Conferences and Networking

If you want to conduct a formal virtual event, you can use advanced tools that include live streaming, chat rooms and more. Here are some of the platforms.

What Are Some Tips to Host a Successful Virtual Event in 2020?

Event promotion comes with some challenges. Here are some ways to effectively plan and promote your virtual event.

1. Create a Plan

Whether big or small, every event must have a strategy. Before hosting an event, you must figure out the kind of experience you want to deliver, will access be free or paid, event promotional activities, duration of the event, access to the event after it’s over etc. By figuring out answers to these questions, you will be able to create a game plan.

Apart from these, decide the type of virtual event you want to host – how-to’s, tutorials, classes, training, courses, ask me anything interviews or behind-the-scenes tours.

2. Spruce-up Your Event Website

Regardless of whether the event is in-person or virtual, an event website serves the same purpose – to promote events. If you already have a dedicated event website, spruce it up. Make sure your event website communicates the value of the virtual event, includes event schedules, showcase speakers, include FAQs and registration. If you don’t have a dedicated event website, you can add all these details to your own business website.

3. Select the Appropriate Time

Offline or virtual, choosing the right date and time is important. Before you send out ‘save the date’ reminders to your network, make sure you don’t choose a date that coincides with a major holiday. If you plan to go global, pick a time that will be appropriate for all your audience. You can also conduct multiple sessions for different time zones.

4. Promote the Virtual Event

Establish the key selling point of your event – it could be an industry expert speaker presence, skill-sharing session etc. Next, share the event details via email and social media. If you plan to run ads to promote your event, choose the right format. For example, LinkedIn’s InMail ads are a great way to send invitations.

Leverage social media for adding a countdown in Instagram stories, or creating a Facebook event. Always make sure that your virtual event marketing includes who, what, where and how. Also, registration will spike if you start promoting 2-3 weeks before the event. Once the event is over, you can use the video for after promotion too.

5. Prepare for Possible Tech Troubles

A day before the actual event, test your internet connection and speakers. Have a back-up of your presentation, graphics and any other files related to your event. If possible, you can run a rehearsal. All of your event attendees may not be tech-savvy, so prepare an easy guide or FAQ.

6. Create Professional Designs

You have to make your virtual event look good. This means registration page, sales page, inner pages, promotional graphics must be professional and eye-catchy. You can hire a designer or create them on your own by using free tools.

What Are Some Examples of Virtual Events Hosted by Businesses?

Here are some amazing examples of virtual events hosted by businesses.
1. Trey Ratcliff, a professional photographer did a fun and engaging live Facebook event where he picked a variety of photo submissions and reviewed them live on air. He also offered tips and tricks to his viewers to better their photography skills
2. Here is an Instagram live video from the set of the TV show Brooklyn Nine-Nine. Here viewers get a detailed behind-the-scene look at what goes on within the show
3. An artist from Kennedy Center Education hosts live doodle sessions for kids on YouTube in the afternoon time
4. VanGogh Museum in Amsterdam gives a tour of their gallery for followers

Key Takeaways on Hosting Your Own Virtual Event

Virtual events will continue to grow in 2020 as organizations try to reconcile from the impact of COVID-19. Here are some takeaways,
  • Virtual events capture the essence of in-person events in many ways. Try to provide networking opportunities for people attending the event, introduce great speakers and personalize the experience
  • Make sure to record the session. You can either sell it or use it to better promote your company
  • You needn’t take the entire workload of hosting the virtual event by yourself. You can partner with online marketing company like ColorWhistle to split the workload
  • Plan your virtual event well in advance and familiarize yourself with tools and marketing strategies to make your online get-together a success  
If you need any help with marketing your virtual event, creating a dedicated event website or revamping your business website to support your virtual event, our ColorWhistle team can help. Send a message or call us +1 (919) 234-5140, we are happy to have a discussion with you. 

Impact of AI in E-Learning Industry For 2020 and Beyond

Artificial intelligence (AI) is no longer a part of science fiction films. It is becoming a significant part of our everyday lives. We can already see that AI is impacting market segments like manufacturing and research & development, but what about other areas like learning and development? Let’s find out more about it in this blog!

In 1993, the introduction of Mosaic Web Browser revolutionized the way people experienced content. Since then, designers across the world have worked continuously to improve user experience. Some changes are also because of the evolution of broadband internet, the development of HTML5 standards and more. Rest of the changes have come from data-driven studies that explained what works and what doesn’t.

As users are expecting more customized content and good browsing experience, web development companies are thinking out-of-the-box ideas rather than sticking with traditional ones. This is where AI comes into the bigger picture — redefining all the conventional website and web app development concepts by giving more focus to UX.

Artificial intelligence is cropping up more and more in the e-learning industry. According to a research report by Global Market Insights, AI in the education market will surpass USD 6 billion by 2024.

As an educator, you must be in agreement that you need an AI strategy. But do you know how to implement one or where to start?

If you are preparing yourself to explore AI from many angles, understanding the various aspects of it might come in handy.

Let’s find out how you can benefit from AI and what you need to know about website or web app development using AI technologies for your education institution.

What is the Role of AI in the Education Industry?

Even though it is yet to be a standard cult in many organizations, AI is going to be the next big thing in education and learning.

AI’s role and impact are going to exist from kindergarten to higher education to corporate training. It is going to improve learners’ experience by offering the chance to create adaptive learning  features with personalized tools.

Here are some of the ways in which AI is changing the education industry.

role-of-ai-in-education-industry
  • Smart content

    From digitized guides, customized learning interfaces and digital curriculums, smart content can be created across various mediums such as audio, video and online assistant 
  • Intelligent tutoring systems

    AI not only has the power to condense lectures into flashcards and smart guides, but it can also be used to tutor students based on the difficulties they are having. For example, an intelligent tutoring system called SHERLOCK is used by airforce technicians to detect electrical system problems in aircraft
  • Virtual facilitators

    By using trending technology such as gesture recognition, an actual lecturer can be replaced by a robot. AI, 3-D gaming and computer animation are used to create realistic virtual characters and interactions. Even augmented reality is a part of this system 
  • Content analytics

    Educators and content providers gain important insights into the learners’ progress through smart analytics. Through this, content taught to the learners is optimized for maximum effect 
  • Teacher and AI collaboration

    The vision for AI in education is one where AI and teachers can work together for the best outcome for students. For example, they collaborate in driving efficiency, personalization and streamlining admin tasks
  • Universal access

    AI can make classrooms available to all including those who speak different languages or those who have visual or hearing impairments. For example, Presentation Translator is a free plugin for PowerPoint that creates real-time subtitles when a teacher speaks
  • Automate admin tasks

    Educators spend a great deal of time in grading homework and tests. AI systems can already grade multiple choice questions and now they are close to accessing written responses
  • Tutoring support outside the classroom

    Through AI, tutoring and support programs are becoming more advanced and can effectively help students with homework or test preparations

What is AIaaS in E-Learning?

It is natural to wonder where you might get AI tools to avoid the time and expense of developing your own. Don’t worry with the advert of AIaaS or “AI as a Service” even small education or learning & development professionals can purchase the license of AI tools and components.

However, such types of tools cannot be useful for every e-learning ecosystem, but may offer some enticing benefits such as adding standard AI tasks (logic, decision making) to your toolbox.

Here are some of the AIaaS tools and platforms offered by famous tech giants most of which are cloud-based.

  • Microsoft Azure

    Cloud-based AI services that can be used to build and manage AI applications like image recognition or bot-based apps
  • IBM’s Watson

    Cloud-based AI services that can be integrated into your applications; to store and manage your own data 
  • Google’s TensorFlow

     An end-to-end open-source machine learning platform
  • Amazon Web Services

    Offers a wide range of products and services on Amazon’s cloud 
There are other AIaaS platforms such as DataRobot, Petuum, and H2O which shows that the field is expanding.

What Are the Examples of Artificial Intelligence in E-Learning?

Here are some real-time examples of successful use of AI in e-learning.

Duolingo

dulingo

With over 300 million registered users, Duolingo is one of the most famous apps for learning foreign languages. The app is popular because of its game-like learning, personalized approach, a wide variety of unique exercises and AI-powered chatbots that allows students to have lifelike conversations for practicing.

Carnegie Learning’s MATHia

carnegie learning

In the 2019 EdTech Breakthrough Awards Carnegie Learning’s MATHia was awarded the ‘Best Use of AI in Education’. MATHia is a learning engine that is designed for grades 6-12. The system adjusts according to the capacity of the learners, like delivering a different learning experience for struggling students and giving challenging tasks for those who can do more.

Massive Open Online Courses

Anyone who has an internet connection can access Massive Open Online Courses (MOOCs). According to Class Central, in 2018, there were 101 million learners enrolled in MOOCs – Coursera 37 million, edX 18 million, XuetangX 14 million, Udacity 10 million and FutureLearn 8.7 million. Here are some examples of how MOOCs works – edX tracks how frequently a user watches a video and submits assignments. Coursera notifies teachers when a majority of students give an incorrect answer to a question.

What Are the Benefits of AI-Based Learning Management System (LMS)?

If you plan on keeping with the latest e-learning trends, then you must know AI has great potential in the LMS world.

Online training and learning need a lot of attention and a proper system to deliver what the learners actually need. So, an LMS that supports AI will make the learners’ journey smooth and help them better understand the course.

Here are some benefits of AI aided LMS.

  • Content will be highly customized and adapted to the learner’s requirements
  • Communicate with the users as a virtual tutor simulating human experiences by voice or hologram or an avatar
  • Get access to data on learner progress and the level of comprehension
  • Build a system that can identify and modify itself based on how learners respond
  • Chatbots assisted learning to address the learner queries, provide additional help or tailor information based on performance 
  • Identify students who are struggling with tests or courses
  • Offer adaptive learning for learners to ace every lesson
  • Gamification tools to make the course engaging and relevant

Some top AI-powered LMS based platforms are,

How Artificial Intelligence Can Help in E-Learning Web Design & Development?

If you are new to AI-based solutions, then it must be a surprise when we say that these solutions can be used to considerably boost site performance, user retention, user experience and website responsiveness.

AI is permeating all the industries and education web design and development is no exception. It can help with issues related to security, coding, quality analysis, user experience and more.

Additionally, the use of AI in education web design and development can help web design service providers automate basic tasks, which will in turn help developers focus on the bigger picture of the project.

Here are some compelling reasons why you must use artificial intelligence while outsourcing your education web design and development project. If you have any questions, do clarify it with the company you are outsourcing to.

  • User experience

    It is crucial to ensure that your courses are easy to find. Plus, many customer-centric web applications are relying on AI to improve user experience. We have written a detailed blog that highlights the difference between a website and web application, do read it if you like to learn more
  • Personalized content

    By implementing AI on your website, you can show the audience certain content like new video or blogs that are designed for them
  • Mobile search optimization

    One of the fastest growing trends in web development is mobile search optimization. As most learners use mobiles, AI can help to optimize for different mobile devices
  • AI as a UX element

    The most obvious example of this is the growth of chatbots. They bring in a completely new type of website interface that is driven by conversation instead of just clicking. 
  • Effective marketing

    By analyzing and mining data with support from AI, you can improve your SEO strategies and developers can make sure the website is perfectly optimized for search engines and target audiences. Also, take a look at our blog that explains how AI is impacting digital marketing 

What is the Future of Artificial Intelligence In E-Learning?

As many educational institutions are planning or already implementing AI in various operations, there are still challenges that need to be resolved. The most crucial one is preparing the students for this change. It is essential to make students understand AI will automate and perform repetitive tasks.

On the other hand, there will always be roles that require creative, cognitive and emotional intelligence skills. The best results will come out by combining AI and human abilities.

For example, AI-based learning systems could be excellent tools for teaching subjects like foreign languages and math. However, a teacher would still be needed to guide students on the parts they did not understand like the nuances and exceptions to rules.

Even though AI offers many exciting developments for improving the e-learning area, it is still in the early stages of its use. More experimentation and research are required for successful implementation.

Personally, we would recommend e-learning leaders and administrators to become proactive and initiate pilot programs to test AI in various ways. If you are testing it in real-time, do inform students about how their data is used.

Click here to learn more about what 17 industry experts had to say about the future of AI in education.

In Conclusion, AI is Going to Pave a New Pathway for the E-Learning Industry in the Coming Decade

Artificial Intelligence in the e-learning sphere brings positive effects on children, adults, teachers and schools. It helps high-quality education accessible to everyone and allows students to study at their own pace. AI-driven solutions can answer learners’ questions, recommend personalized resources and grade papers. From a business perspective, it will help to predict when a student is about to drop out and give them the extra support they need.

To conclude, even though many educators fear that AI technologies will replace humans, we feel that AI will serve as an excellent support system for human experts.

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