Why Should Business Care About Microservices Application Development? – A Short Overview

Microservices are increasingly used in the website development world, as it is one of the most distinctive methods of developing software systems. It can help to innovate faster, manage infrastructure, and reduce the complexity of adding new features.

In this overview blog, let’s take a look at microservices and the benefits they have from a business point of view.

Let’s dive in.

What Are Microservices?

Here is the definition by James Lewis and Martin Fowler who coined the term

“The microservice architectural style is an approach to developing a single application as a suite of small services, each running in its own process and communicating with lightweight mechanisms.”

Microservices is a service-oriented architecture (SOA) that makes use of lightweight protocols such as HTTP and REST. This will be easy for developers to design, develop, test, deploy, modify, and maintain the web application.

Back in the day, web services were built on monolithic architecture (single code-base). Whereas in microservices, each functionality is split into a different application and all of them communicate together through an API. This way, each application can be scaled separately. On top of this, each of those applications can be built using a technology that is best suited for the type of functionality it performs.

In short, monolithic architecture has all eggs in one basket, whereas microservices architecture does not.

Micro services Chart

What Are the Characteristics of Microservices?

Here are the 5 main characteristics of microservices.

Multiple Components

We can break the web application built through the microservices method into multiple components. This way, the web application can be deployed, tweaked, and then redeployed independently without affecting the quality

Built for business

As microservices use cross-functional teams, you can own the product as long as it lasts. In addition to affordability and scalability, microservices makes things future proof by reducing the burden of platform upgrades. Plus, only the components in need of an update have to be updated

Simple routing

Microservices is similar to a UNIX system (request >process >response). So, they have simple endpoints to process information and apply logic

Decoupled

Microservices allow fast and independent delivery of individual parts within an integrated system

Resistant to failure

Microservices can cope with failure as each project and services are independent at a code level. This way, you can allow the neighboring service to function and prevent the risk of failure

Who Can Use Microservices?

Microservices has become so popular due to the fact that companies like Netflix, Amazon, and eBay are using them. But, the truth is, small web services can also benefit from microservices.

One of the main reasons big companies opt for microservices is scalability. So, organizations of any size can invest in microservices if scalability is the primary concern.

Microservices vs API

Today, many organizations are making use of microservices to alter their web applications to scale them up and communicate with APIs.

Microservices are generally connected via APIs and can make use of the same tools and solutions that are present in the RESTful and web service ecosystem.

As a result, this will help to speed up delivery, improve agility, and scalability. Together, microservices and APIs will give you new opportunities.

Here is a video that explains the difference between microservices and API take a look.

Why Should You Opt for Microservices?

Here are some of the most interesting reasons to consider using microservices.

1. Saves cost

From a cost point of view, creating a software using monolithic or a microservices system can be the same. In some cases, the monolithic method can be more affordable. But when you deal with an evolved system, the microservice architecture will be your best bet.

Maintaining a microservice web application is affordable as each of the applications is split and it can be maintained separately. An action you implement on an application will not affect or break the other. And one of the major attractions of microservices is scalability. When your business grows, a web application that is based on microservices architecture will be more cost-effective.

Plus, with microservices, you can also save money via hosting. In a monolithic system, all the parts need to be scaled up simultaneously to meet the traffic volume as there is no way to separate them in any way. With microservices, you can make use of dynamic hosting solutions. The application will automatically scale up when there is a high traffic and scale down when there is less traffic. You can also make use of a serverless service model where you will be charged only for the resources you use. When there is no interaction with the system, the cost will be close to nothing.

2. Improves the UX

In a microservice architecture, frontends can also be built using technologies such as ReactJs, which is used by Facebook to give a good user experience. This will give you the opportunity to create a web application with a great visual design.

3. Secure

In general, microservices are more secure. The risk of breaking in is minimal compared to the monolithic approach. Also, in microservices architecture, the backend can be shielded from the general public thus making it secure against hacking attempts. Overall, all the parts that are vulnerable to security threats can be isolated.

4. Easy to deploy

As microservice-based web applications are more modular, you need not fuss about the time it takes for deployment. Even though it requires coordination with a service mesh layer, the payoffs will be more than you expect.

Easy to deploy

Companies using Microservices Architecture

Should You Build or Buy Microservices?

Here are some scenarios that will help you make a decision on the build vs buy conundrum.

You can build microservices when,

    • You depend on the core functionalities of microservices for your product, service, or organization
    • You could not find a product that meets your needs

You can buy microservices when,

    • The functionality you require is not a part of your product’s core
    • You found a third-party API that can add more functionality to your product
    • You need a solution that will help you get the job done and you don’t want to chase the idea of a perfect solution

In Conclusion

There are many technical aspects that play a role in the decision-making process of whether you should opt for microservices. In the end, it should come to cost-cutting and letting your team focus on what they do best and outsource the areas you are not excited about.

Also, we would suggest not to take on microservices just because other teams are employing them or having success with them. The nature of your requirements and the amount you are willing to invest should help you make a decision.

If you need any help related to microservices, our development team at ColorWhistle can help. Coupled with Microservices and API solutions, we can help you build microservices web applications that can iterate quickly, simplify deployment, and shorten time-to-market. Leave us a message or call us at +1 (919) 234-5140 to discuss more.

12 E-Commerce Design Trends to Look Out For in 2021

The 2021 e-commerce web design trends are here!

When it comes to design, we always keep an eye on the trends. After a thorough analysis, our designers at ColorWhistle put together this e-commerce design trends blog. From bold colors to vaporwave aesthetics, there’s a lot to look forward to in 2021.

We hope these trends will keep you ready for the change and inspire you to create highly functional and easy-to-use e-commerce websites.

12 e-Commerce Design Trends, Standards, and Predictions for 2021

1. Striking Colors and Attractive Typography

Some of the most convincing aspects of a web design are colors and typography. They have psychological effects on consumers because of their specific neuro-associations. This year, you will see an increase in the usage of bold, bright, and eye-catching colors. Design-wise, things will be kept as simple as possible. But subtle and cool colors will be used in order to make users stay on the e-commerce website.

2. Taking a Mobile-First Approach

We are in the era of mobile technology. According to OuterBox, 79% of smartphone users have made a purchase online using their mobile devices. Moreover, from a ranking point of view, search engines will prefer websites that are optimized for mobile. So, an increasing amount of importance will be given to creating e-commerce websites and mobile apps that adapt to various screen sizes in 2021.

3. Creating an Interactive Shopping Experience

Even though there are many people who prefer to shop online, some still want to interact with the product before making a purchase. 49% of Millennial and Gen Z consumers have gone to a physical store as they wanted the in-store experience. This problem can be addressed by incorporating shopping experiences such as interactive signage, augmented reality, and smart mirrors.

Interactive shopping experiences are going to one of the top e-commerce trends in 2021, as it is a surefire way for retailers to engage customers during the purchase-decision-making time.

4. Dedicated Landing Pages for Products

Landing pages will be another e-commerce design trend you must look out for in 2021. E-commerce landing pages are digital storefronts as it grabs the user’s attention and kick starts their shopping experience. Between customers having plenty of choices and raising the costs of digital advertisements, e-commerce landing pages are one of the best ways to reach customers and satisfy their shopping needs.

5. Storytelling Approach via Product Pages

Stories are a great way to direct people to buy the product. Through stories, you can shift the focus of your content from selling to solving the problems of shoppers. Storytelling can make your content much more engaging. Many e-commerce websites will start employing this tactic in 2021 and in the years to come so their brand can stand out from the crowd.

6. Multidirectional/Asymmetric Layouts

Product Gallery is one of the most important parts of your e-commerce website. It gives visitors information that could lead them to make a purchase decision. A standard gallery does a decent job, but there are other ways to make it better. In 2021, you will see many brands experimenting with multi-product galleries that have grids. This e-commerce design trend has come at the perfect time as it addresses interactive shopping experiences and mobile-first design.

7. Adding Vaporwave Aesthetics

Everyone has fond memories of interacting with Clippy, the cute Microsoft assistant. Remembering such types of design elements gives us powerful feelings of nostalgia. Similarly, Vaporwave’s influence (The 1980s – 1990s imagery, musical styles, and consumer culture) will be a part of e-commerce graphic design trends in 2021. It comprises characteristics such as psychedelic typography, neon pastel color schemes, and gradient color blending from the 80s and 90s. If you feel the style to be bold, you can just pick a few elements and customize them to suit your e-commerce brand.

Adding Vaporwave Aesthetics

8. Clever Navigation with Page Transitions

Page transitions are also known as animated transitions. It is used to give a good browsing experience to websites. In 2021, page transitions will gain full momentum. Even though it is optional, it is an amazing addition to improve the user experience. Online shoppers will take notice of this and enjoy them. This equals more time spent on your website. If this is employed correctly, it will liven up the website and help with navigation as well.

9. Micro animations

Micro animations are brief animations that will help you explain many things visually without using words. It will also simplify tasks such as drag-and-drop and inform users they have performed a task correctly. This will be one of the main e-commerce design trends in 2021 as many are finding ways to enhance and enrich the interface and micro animations will help to achieve it. More importantly, through micro animations, you can enhance your brand experience and give more character to your design.

10. Neutral/Pastel Colors to add that warmth

A lot of time, bold colors are used to make a website stand out. However, not only bold colors can give an attractive look. In 2021, there will be a growing trend in e-commerce web design for the use of less dominant colors like Pastel (never bold and will look easy on the eyes). This tone will add a light and fun tone to your website. Keep note that implementing pastel colors can be quite hard, if it’s not done right your website will look washed out. So, you can hire a web designer to get the right balance of colors and tones.

11. Original Photographs with Graphic Touches

This year there will be an increase in virtual reality (VR), augmented reality (AR), and 3D imaging technology as this will help customers better understand the product they want to purchase. These advanced technologies mainly depend on quality images. You can actually apply this to your e-commerce store in 2021 by adding authentic images (custom photography) with a graphical touch. Also, try to minimize the usage of stock images as much as possible.

12. AI and Chatbots for personalization

AI technology has changed the e-commerce industry. From brand development, payments, security, logistics, purchasing, inventory management, and fulfillment, it affects most of the areas in e-commerce. As technology such as AI and chatbots improves user experience and management control, in 2021, we can expect a huge rise in its usage.

Wait! That’s not all the inspirations we have collected. We have a good number of images/videos uploaded to our Pinterest Board with more trending inspiration and ideas. Click below our Pinterest board to get more visibility on the trends we have discussed above

Final Words

It is always exciting to see how e-commerce web design trends continue to change. We would describe the e-commerce trends of 2021 as fast, clean, and eye-catching.

Staying current on top of the latest e-commerce design trends is crucial to the success of your e-commerce store.

At the end of the day, most of the top e-commerce web design trends for 2021 are good and trendy concepts that will make the users trust you and direct them towards making a purchase.

If you need any help to incorporate such types of e-commerce design trends in your website, our team at ColorWhistle can help. Call +1 (919) 234-5140 or schedule a free consultation today.

6th Anniversary – Our Unforgettable Journey

1st December 2020 marks the 6th anniversary of ColorWhistle. This has been a tough year where the world is continuing to face COVID-19 – An unprecedented health crisis. Even though it is not a time for celebrations, it is still important to contemplate the past, and more importantly, give attention to the future.

ColorWhistle was officially established in 2014. Since that time, we have grown to become one of the leading digital agencies in India. It feels like yesterday the company was started with 2 people. 6 years have already passed in a blink of an eye.

It was particularly gratifying to be celebrating this 6th anniversary because it has not been an easy journey. But it has been a fulfilling one. Together, we have strengthened ColorWhistle by providing effective solutions to the challenges our customers faced while battling this global health crisis.

To all our beloved customers and stakeholders – We thank you for your continued support and commitment to ColorWhistle. You are the reason we celebrated this special day in our company.

To all of our Whistlers – We thank you for your unconditional dedication. Without you, this journey would not have been an epic one.

Looking forward to the best in the coming years! 

Here are some pictures of the celebrations.

ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
Tree image
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration

Digital Agency Partnership for Realtors and Real Estate Agencies

The COVID-19 pandemic has pushed many realtors and real estate agencies to establish an online presence to engage with consumers and generate growth.

However, for many real estate agencies, navigating through the online world can be quite challenging. A lot of times, in-house resources are pulled in many directions and don’t have much time to concentrate on other important aspects such as being active on social media or making the website responsive.

In such a case, many realtors often end up asking, ‘Should we partner with a digital agency?’

There’s no one-size-fits-all answer to this question, but for many realtors, partnering with an agency can have a positive impact.

If you are exploring this idea, then you must keep reading.

In this blog we will share the importance of having a holistic online presence and why partnering with a digital agency is a smart choice that can help you reach your goals. We also share many additional resources so you can better understand things to make an informed decision.

Real Estate Website Design and Development

In today’s real estate world, people use the internet while searching for new homes. According to the National Association of Realtors, 93% of people visit websites when searching for homes.

Many real estate agents are striving to make a mark in the real estate business. So, it will be easy to get overlooked if you don’t differentiate yourself from the competition. To raise above the fray, you must have your own website to grow your web presence

Here are 9 interesting reasons you need a real estate website to brand yourself.

  • Client resource – An excellent opportunity to become a valuable resource with relevant, helpful information to existing and potential clients
  • Create your own brand – A website is a representation of your goals, authority, and services which will help you build a unique brand
  • Stay up to date – The internet makes it simple for potential clients to get in touch with you and they can access your data at any time
  • Enhance your brand – Personal branding is essential in real estate and a website is a great way to get started with establishing yourself
  • Local go-to agent – By having a real estate website, you will have an excellent advantage in targeting particular geographic regions and it will be an added advantage when you use local SEO tactics
  • Social proof – Buyers want to know that you will help them get their dream home and offer your help in every possible way. A website is an excellent source of social proof that will back all your statements

Apart from these benefits, the COVID-19 situation has further pushed the importance of websites for realtors. Through a real estate website, you can now show 3D floor plans, aerial views, 360-degree views and more of the location through the website. This will give the buyer an opportunity to explore the property from the comfort of their home.

Why Businesses Need Website Infographic by ColorWhistle

Free Real Estate Website Development Tips From the ColorWhistle Resource Library

Here are some informative topics you can go through to learn more about real estate website development.

Real Estate Digital Marketing

Due to the busy schedules, the present generation gets all the information about real estate listings using the internet. Easy access to many real estate portal website options are helpful for property buyers as they can filter their options based on budget, accommodation, and proximity to the nearest basic amenities.

If you have a real estate website, the next step would be to market it digitally too.

With over 4.66 billion internet users currently, the digital market has really opened up loads of opportunities for the real estate industry. According to Carrot, 84% of new homebuyers say the information they found online was crucial for their research. Hence, making sure you have a strong digital marketing strategy is required to make your brand name stand out.

Here are some major benefits you can expect from real estate digital marketing.

  • Cost-efficient – Digital marketing is cost effective than traditional marketing. So, it is no surprise that many realtors are already taking full advantage of this method
  • Increased exposure – Through an effective real estate digital marketing strategy, you can expand your overall reach and even customise it towards a selected target market
  • Performance analysis – You can easily keep track of your activities and ad performance, which makes it easier to figure out the methods that work best for you
  • Creative license – From apartment, independent house, villa or plot of land, there are many creative ways through which you can market them online
  • Brand building – Techniques such as social media marketing, content marketing and search engine optimisation helps to build a strong customer engagement, which in turn will help you build a strong brand

Free Real Estate Digital Marketing Tips From the ColorWhistle Resource Library

Here are some useful topics you can go through to further expand your understanding of how digital marketing can help real estate.

Should you Hire a Real Estate Digital Agency?

When you work on a new real estate web project or embark on a website redesign or begin with real estate digital marketing, the journey can be quite challenging.

If you want the best person to work on your online presence, it is going to be a hefty investment. For example, the average salary of a digital marketing manager in the United States will be around $87,000/year. This will either increase or decrease depending on where you’re based.

Of course, no single person can do all the planning and execution. So you have to hire graphic designers and a couple of other specialists to build a solid in-house digital marketing team.

This is the reason many business owners outsource their website designing and marketing efforts to an external digital agency. There are many advantages in leaving these important aspects in the hands of the experts. Here are some,

  • You can focus on your business and hire an entire team of knowledgeable experts to manage your online presence
  • Lower your costs and manage your budget more effectively
  • Acquire new points of view and stay relevant to your industry

Free Resources

Below are some helpful resources that will help you make the right decision.

Final Words

When you choose a digital agency to partner with, you have to get to know them before signing on. You have to understand who they are, how they operate, and why you should work with them.

Evaluating a digital agency partnership is not just rooted in service capabilities. It is also to see whether the two companies and individuals involved will be a suitable match.

Like any mutually beneficial relationship, both parties need to care about each other.

Especially when it comes to setting up an online presence, you have to choose a partner that will be thrilled to stay with you in the long run. In this internet era, having a well-rounded online presence is considered as the lifeblood of a business.

So, you can’t choose any digital agency. Every other agency is going to advocate for themselves as being nothing short of fantastic. So, it is natural to get confused or stuck in the process of finding the best agency to partner with.

We hope that our blog will assist you in your decision-making process and help you partner with a digital agency that’s best for your company and your team.

If you’re still not sure if working with a digital agency is right for your business, you can schedule a free strategy session with ColorWhistle’s sales team. We’ll come prepared with an audit of your current situation and share tested and proven solutions you can implement to see a positive impact on your business growth.

Send us a message or give us a call at +1 (919) 234-5140. We look forward to learning more about your business!

How to Build a Marketplace / Multi-Vendor Website in 2021?

The popularity of e-commerce marketplaces is growing exponentially.

You would have probably come across successful e-commerce marketplace websites such as Amazon, eBay, Etsy, or Flipkart. Websites like Amazon have already crossed the 100 billion revenue mark.

According to BigCommerce, 48% of online shoppers navigate straight to a large e-commerce marketplace when buying something online. RioRevolution did a detailed analysis of COVID-19 impact on e-commerce and found out that the market for handcrafted items like masks and home furnishings has exploded during the pandemic, with sales spiking 146% on Etsy’s marketplace as a result. That’s the power of a marketplace website.

Even with technology and digital transformation growing at an exponential rate, building a marketplace website is not an easy task. In this blog, you will find great tips from ColorWhistle’s e-commerce team on how to make a marketplace website, the cost to develop a custom platform, and other important information.

Let’s First See What is an E-commerce Marketplace

An e-commerce marketplace or multi-vendor marketplace is a platform where you can find products or services from multiple vendors on the same platform. It typically connects buyers and sellers directly.

To survive in this competitive field, you must provide advanced features such as e-commerce fraud deduction and other features such as detailed tracking of purchasing in real-time. To know how a typical marketplace works, take a look at this image below.

How Marketplace Website Works

Image Source: cedcommerce.com

What is the Difference Between a Marketplace and Online Store?

 MarketplaceOnline Store
No of sellers
MultipleOnly one
PopularityWidely known among audiences and usually gets a huge number of visitors
Need to attract users to the store by doing various digital marketing activities such as SEO
Trust factors
Already enjoys customers' trust
Needs to build customers' trust from scratch
Business model choice
Sellers have the option to choose the business model or the membership plan they prefer
The seller has to invest in the store on a regular basis (development, maintenance, and SEO)
Buyer protection program
Offers a detailed one
Have their own policies
Sales model
Fixed, auction, or mixed sales
Fixed sales model
Sales model
Fixed, auction, or mixed sales
Fixed sales model

What Are the Types of Marketplace?

The e-commerce marketplace industry can be classified in the following ways.

1. Product Marketplace

Places, where people go to buy products, are known as product marketplaces. Some well-known product marketplaces are Etsy, Amazon, and eBay. B2B marketplaces include ThomasNet.com, Australian TradeKey.com, OFweek.com, and more.

Here are some common features found on these marketplace websites,

    • Payment options – Credit/debit cards, Apple Pay, PayPal, cash on delivery, and gift cards
    • Mobile apps – For iOS and Android
    • Website abilities – Social login, search options, product listing/variations, recommended items, shipping estimation, user review system, bidding options, customer experience tracker, discounts, coupons, fee calculator, layered navigation, etc
    • Website technologies – CMS (WordPress, WebsiteBaker), Frameworks (J2EE, PHP, Adobe ColdFusion, Perl, Express, Ruby on Rails), JS libraries (HTML5 History API, JQuery, SWFObject, Modernizr, Ember.js, Lightbox JS, JQuery, Magnific Popup, Facebook SDK, HoganJS, matchMedia, etc)

2. Service Marketplace

Marketplaces people go to search for different services such as transportation, household, repair, car rental, apartment rental, IT freelancing, beauty, and medical are known as service marketplaces.

Here are some common features found on these marketplace websites,

    • Payment options – Credit/debit cards, PayPal, E-check, local fund transfers, wire transfer, express withdrawal, and ACH direct deposit
    • Mobile app – For iOS and Android
    • Website abilities – Social login, search options, listing creation, feedback, instant chat, bidding, submit proposals, two-way ID verification, dispute resolution, rating system, time tracker, and more
    • Website technologies – CMS (WordPress, Dyn, Akamai), JS libraries (RequireJS, Backbone.js, Underscore.js, jQuery UI, Hover Intent, Facebook SDK, Prototype, JQuery, Modernizr, yepnope, Amplify JS, FlexSlider, Angular JS, KnockoutJS, Isotope, Typeahead.js, now.js, and more)

3. Project Marketplace

Project marketplaces arrange fundraising (mostly crowdfunding) for startup projects. In return, people who invest in the project may get privileges like using the final product or a specific amount of shares. Examples of such type of project marketplaces are Fundable, Kickstarter, and Indiegogo.

Here are some common features found on these marketplace websites,

    • Payment options – Credit/debit cards, PayPal, Apple Pay, ACH payments, Stripe integration, and WePay
    • Mobile app – For iOS and Android
    • Website abilities – Social login, start a fundraiser, become an investor, campaigner profile cards, get investor database, advanced search, create perks, partner page, project owner identity verification, 24*7 customer support, and more
    • Technologies used – Frameworks (Laravel, Startup Framework, PubNub, JQuery, Facebook SDK, SWFObject, Mustache, Moment JS, History JS, Skrollr, TraceKit, Mailcheck, and more)

4. Hybrid Marketplace

Hybrid marketplaces are areas that offer both products and services. Examples of such types of marketplaces are Craigslist, Oodle, and OLX.

Here are some common features found on these marketplace websites,

    • Membership plans – Free posting, paid posting and featured listing
    • Payment options – Credit/debit cards, PayPal, cash, and personal checks
    • Mobile app – For iOS and Android
    • Website abilities – Optional registration, obligatory registration, post an ad, search listings, feedback forum, help desk forum, public commenting, private messaging, and social sharing
    • Technologies used – JS libraries (Amplify JS, JQuery, Facebook SDK, jQuery Cookie, History JS, SWFObject, Boomerang, GSAP, and Google Hosted Libraries

How to Create a Marketplace Website?

Now that you understand what a marketplace is and the major categories, next you will probably think about what kind of marketplace website you want to build. In this section, we will discuss it in detail.

A. Things you Need to Focus on Before you Start

Once you find answers to these questions, you can move on to creating a marketplace website.

QuestionSuggestion
Who is your target audience?
1. Peer-to-Peer (P2P)
2. Business-to-Customer (B2C)
3. Business-to-Business (B2B
What are you going to specialize in?
1. Vertical e-commerce
2. Horizontal e-commerce
What is your financial model?
1. Commission model
2. Subscription model
3. Listing fee model
What is your management type?
1. Unmanaged
2. Partially managed
3. Fully managed
What products do you plan to sell?
1. Goods
2. Services
3. Hybrid
4. Projects

B. Comparing Ways to Build a Marketplace Platform

Now, let’s see the different ways in which you can build an e-commerce marketplace website. Keep in mind that use cases are different and it is not possible to figure out the best way to build one for every business. We will look at each option to help you give a better understanding. To get a precise recommendation, you need to get in touch with your e-commerce web development company.

1. Coding from scratch

If you want everything just the way you imagined and if you can hire professional developers, this option will be suitable for you. In this method, you will have complete access to the code, no third-party software, and complete ownership of licensing.

On the other hand, this approach is quite time consuming because a platform that handles all the transactions in a secure and smooth way is difficult to build. Even for adding custom features, a lot of experiment has to be done, which will definitely put a drain on your pocket.

What is the cost of this approach?

Building your marketplace website with the ‘coding from scratch’ method will start from $50,000.

2. Website builder

Creating a marketplace website through a website builder is affordable. You can choose Magento or Shopify as e-commerce tools and Joomla or WordPress as website builders. For more information, go through our blog on Best E-commerce CMS for Online Businesses.

These solutions come with extensive customization options. Choosing this method is one of the cheapest ways if you can handle plugins and other tools.

What is the cost of this approach?

Building a marketplace website through website builders will cost less than $20,000

3. Non-code marketplace builder

One of the fastest ways to build an e-commerce marketplace website is by using a software-as-a-service (SaaS) (eg- Arcadier) or a marketplace-as-a-service (eg-clouddesire) tool. This approach will get you one of the best UX experiences with minimal investment, and it is also fairly easy to manage your website.

What is the cost of this approach?

Creating a marketplace website via a non-code method will cost you less than $5,000

4. Build a marketplace without a code

If you have hands-on experience with no-code tools, you can create a marketplace website by yourself. If you don’t know what Webflow, Airtable, Parabola, and Jetboost mean, then it’s best to avoid this approach.

What is the cost of this approach?

Building a marketplace website with the no-code method will cost less than $6,000

5. Creating on top of an API

If you select this method, you can concentrate more on adding useful features to your website rather than giving too much focus on the basics. When compared to creating it from scratch, it is cheaper, easily customizable than a no-code tool, and you can integrate with third-party software. It is also reliable in terms of support and updates. However, you need to have a strong team of API developers by your side.

What is the cost of this approach?

Creating a marketplace website via the API method will cost less than $10,000

Frequently Asked Questions about E-commerce Marketplace Development From our Customers

Does the Marketplace Platform Provide Secure Transactions for Both Buyers and Sellers?

A marketplace connects both buyers and sellers in a single place. So, it must provide the most convenient experience for secure payment exchange. The marketplaces that the ColorWhistle team can build will have features like regular payments, automatic refunds, and quick payment cancellations. We have also worked on white label e-commerce projects that required advanced fraud prevention and detection systems.

What is the Best Way to Build a Marketplace?

It depends on your requirements. If you have a sizable budget, writing code from scratch is the best way to go. In other situations, options such as building a marketplace with open-source software, website builder, no-code marketplace builder, no-code tools, API-based marketplace, or SaaS tools might be better

What Are the Standard Features an E-commerce Marketplace Website Must Have?

We have prepared a document that will help you find out the features that you need to add to your marketplace website. Click here to learn more

How Much Does it Cost and the Time it Will Take to Create a Marketplace Website?

Again, it depends on your requirements. The cost part covered in our blog is just a rough estimate. To get an exact cost, you need to get in touch with an e-commerce marketplace development company like ColorWhistle. To answer the question, “What is the cost to develop a custom marketplace?” we will access the hosting costs, UI/UX design development, front and backend development, quality assurance, and the possibility of maintenance. Time will also depend on the features you want to implement.

Should I Hire an Agency or Freelance Developer?

Take a look at our blog on Hiring Agency vs Freelancer to learn more.

ColorWhistle’s Expertise in E-commerce Marketplace Development

Now, it is time to share ColorWhistle’s expertise in marketplace development. We make it easy for budding entrepreneurs to start an online e-commerce business.

Our team follows the industry trends so we can offer the best solutions that will help you get started quickly. From building spaces for B2B, B2C, P2P marketplaces to creating customizable & scalable solutions, we can help you launch a powerful multi-vendor marketplace.

If you need more information about the development of a marketplace, the best CMS, custom marketplace development, or any other e-commerce related questions, fill in our contact form or give us a call at +1 (919) 234-5140. Our ColorWhistle team is always glad to help you achieve success in the online sphere.

Summary

Online marketplaces are probably the future of the retail industry. Many online marketers believe that marketplaces for businesses are an excellent opportunity to reach target customers in a place where they want to buy.

Additionally, we believe that marketplace websites have an important and valuable function. Online has become the only way to reach customers safely during the 2020 coronavirus pandemic. With the right development partner, you can create a custom marketplace platform that will secure your business even in a crisis situation like the COVID-19 pandemic.

We hope that our blog has helped you find answers to your questions.

If you have any more questions, feel free to share it in the comments section below. We are happy to answer.

28+ Best Kitchenware and Furniture Website Design Inspiration

You have found the perfect business idea to open an online kitchenware and Kitchen Furnitures store, congrats.

The next step would be to set up a website to showcase your kitchen design tools, kitchen appliances, cookware & bakeware, tableware, dinner sets and all other related products.

To create an amazing kitchenware website, you can hire a professional developer who can help you out with the design and development. You may also find useful, responsive kitchenware WordPress themes to solve your requirements. .

While these schemes are useful, having a substantial list of kitchenware website design inspiration will give you an idea of the type of website you want to build for your brand. So, we have collected a list of kitchenware websites for you to take inspiration from.

Also Read

Best Online Kitchenware Website Design Ideas

1. Caraway

Caraway- Kitchenware and Furniture website

2. Material

Material-Image

3. American Kitchen Cookware

American online Kitchen Cookware

4. Proclamation Goods Co

Proclamation- Kitchenware website

5. Circulon

Circulon - Kitchenware Website

6. Blendtec

Blendtec- Cookware Website

7. Anolon

Anolon- Cookware Website

8. Calphalon

Calphalon- Cookware website Design

9. Farberware

Farbarware- Cookware website Design

10. Cuisinart

Cuisinart-Kitchenware Website

11. Kenwood

Kenwood- Kitchenware Website Ideas

12. Royal Doulton

RoyalDoulton- Kitchenware Website

13. iittala

Iittala- Kitchenware Website

14. Brooklyn Copper Cookware

Brooklyn-Copper-Cookware-Website

15. Nordicware

Nordicware- Kitchen Furniture website

Best Online Kitchen Furniture Website Design Inspirations

16. John Michael Kitchens

JohnMichael- Kitchen Furniture Website

17. Dream house-Dream Kitchen

Dream-House-Dream-Kitchens-Website

18. Inspired Kitchen Design

IKD- Kitchen Furniture Websites

19. Heartwood Kitchens

Heartwood-Kitchens Furniture Website

20. Classic Kitchens & Interiors

Classic-Kitchen-Interiors-Image

21. StarMark Cabinetry

Starmark-Image

22. Ultracraft

UltraCraft-Cabinetry-Image

23. Morales Brothers

Morales-Brothers-Image

24. Snaidero USA

Snaidero-Image

25. deVOL Kitchens

deVOL-Kitchens-Image

26. Mowlem & Co

Mowlem-Co-Image

27. Marvellous Interiors

Marvellous-KItchens-Image

28. Benargent

Ben-Argent-Kitchens-Image

29. By Design

By Design -Image

30. Design A Space

DesignASpace - Kitchen Furniture Website

Winding Up

As the kitchen is the heart of every home, it is no wonder that the products used there are in demand and more entrepreneurs choose to enter into this line of business. When you create an online kitchenware website, you have to give importance to the essential points like site structure, layout, menu placement, images, and content.

If you have a unique kitchenware or a kitchen furniture website design idea and would like to bring that to life, then you can reach out to ColorWhistle for web development services. We have a talented team of designers and developers who have many years of experience in creating cutting edge websites. To discuss your requirements, feel free to send us a message or give us a call at +1 (919) 234-5140.

Which is your favourite kitchenware website? Do share it in the comments section below.

11 Successful Online Kitchenware Store Website’s Inspiration

Starting an online kitchen store can be a challenging task by itself. From optimizing the website, dropshipping management, to improving sales, there are many things you have to deal with.

To give you some positive inspiration, we’ve gathered some top kitchenware stores that are killing it in the field. These are some profitable e-commerce businesses that have carved their own way to success.

You can take these kitchenware stores to compare and evaluate your options before you expand your kitchenware business.

Let’s dive in.

Best Online Kitchenware Stores

1. Surla table

Surla table - Online Kitchenware Stores

2. Williams Sonoma

WilliamsSonoma - Online Kitchenware Stores

3. Harts of Stur

HartsofStur - Online Kitchenware Stores

4. Robert Dyas

RobertDyas - Online Kitchenware Stores

5. Kitchen Craft

KitchenCraft - Online Kitchenware Stores

6. LakeLand

Lakeland - Online Kitchenware Stores

7. AnySharp

AnySharp - Online Kitchenware Stores

8. Mikasa

Mikasa - Online Kitchenware Stores

9. Hestan

Hestan - Online Kitchenware Stores

10. Pots & Pans

PotsandPans - Online Kitchenware Stores

11. Le Creuset

LeCreuset - Online Kitchenware Stores

Conclusion

Starting an e-commerce kitchenware business is not so difficult. But, you need to be aware of the trends in the market and how to promote it properly to attract new customers.

Most of the online kitchenware stores on our list sell unique items that are high in demand but are not easily found in a traditional brick and mortar store.

All the kitchenware stores mentioned in our blog are a great source of inspiration. They’ll get you inspired about your own e-commerce business.

Do you need help to create an amazing e-commerce store that converts more? ColorWhistle can help. All our stores will come with a custom shopping cart, multiple payment options, micro-interactions, and other essential features. We will be your trusted e-commerce development partner who will always prioritize your needs and help you unlock new opportunities.

To get an impressive B2B or B2C e-commerce kitchenware store for your business, give us a call at +1 (919) 234-5140 or request a quote today.

Top 11 Online Kitchen Design Software

The benefits of investing in an online kitchen design software will result in better efficiency, profitability, and more productivity for your business.

These days, customers want a traditional kitchen combined with the conveniences of technology. With the shift in preference alongside the tech boom, it is easy to design the dream kitchen for your clients with just a few clicks and some imagination.

For this, you need software that can model a kitchen as per the style and requirements of your clients. But here’s where the problem begins. With the availability of a wide range of software, it will not be a piece of cake to choose the best one.

To help you, we have collected some of the best online kitchen design software options that will bring your ideas to life.

So, without further ado, let’s begin.

Best Online Kitchen Design Software

1. Home Stratosphere

Home Stratosphere Kitchen Design Software

Home Stratosphere is a drag-and-drop kitchen software that decorates your kitchen cabinet, floor, ceiling, and other areas with various design items. With a click of a button, you can change the kitchen view from 2D to 3D. To get the photorealistic quality, you can make use of the HD Snapshot feature. As this is a virtual tool, there is no need for installation, instead, you can save the designs in Cloud.   

2. Smart Draw

Smart Draw Kitchen Design Software

Since 1994, SmartDraw is an amazing software that allows people to communicate using visuals. With the arrival of VisualScript, it’s possible to visualize data in relational formats like trees, flows, and timelines. The tool includes quick-start diagram templates for over 70 different diagrams like flowcharts and floor plans.

3. Caesarstone

Caesarsttone Kitchen Design Software

Operating from 1987, Caesarstone produces high-quality surfaces consisting of up to 90% of quartz, binders, and pigments. Using the latest technologies, the tool allows you to create breakthrough designs for your kitchen cabinet. There are different textures, different finishes, and new designs that will help you create unique interiors.

4. ProKitchen

Pro Kitchen Design Software

Founded in 1999, ProKitchen is built on Java. You can design your kitchen and bathroom with style and ease. It also has cloud technology through which you can access and work on the designs anywhere. It delivers high-quality and strikingly realistic renderings that will inspire you and your customers.

5. 2020 Design

2020-Design-Live-Kitchen-and-Bathroom-Design-Software

Launched in 1987, 2020 helps professional designers, retailers, and manufacturers in the interior design and furniture industries capture ideas, inspire innovation, and streamline the designing processes. Using the software, you can create kitchens, bathrooms, closets, and commercial offices that look as stunning on the screen as they do in reality. 

6. Merillat

Merillat-Cabinetry-Kitchen-Bathroom-Cabinet-Manufacturer-Shop-Merillat-Cabinets

Merillat Cabinetry has been providing quality cabinetry since 1946. This tool is designed to help you come up with a kitchen floor plan for your account project that you can bring to your designer, as well as help you visualize your new kitchen using CGI technology.

7. Kitchen Planner

KitchenPlanner - Kitchen Design Software

The free kitchenplanner.net is a 3D online kitchen planner that can help to plan your kitchen. You can design your kitchen online and there is no need to download any dedicated software. 

8. KitchenWhiz

KitchenWiz - Kitchen Design Software

You can build amazing designs for the kitchen using KitchenWhiz, an easy-to-use software. The tool allows you to change colors on your cabinet, walls, countertop, and floorings. You can change the cabinet type of door to drawers and vice versa.

9. Form Kitchens

Form - Kitchen Design Software

Form comprises a team of architects, designers, and engineers streamlining the kitchen-buying experience. The team is partnered with the most popular kitchen manufacturer in Germany to help you design studio-quality kitchens. It gives a photorealistic view of the kitchen you design.

10. Cabinets.com

Cabinets - Kitchen Design Software

Cabinets.com, has been designing custom kitchen cabinets since 2009. The software designs outstanding budget-friendly kitchen cabinets for both homeowners and renovators.

11. Magnet

Magnet - Kitchen Design Software

Using Magnet, a free online kitchen planner tool, you can create your own bespoke kitchen designs. From cabinet colors to flooring and worktops, you can build your dream kitchen plan online. You can save and also share it with Magnet’s kitchen experts if you require a free design consultation.

Final Words

A kitchen is considered the heart of a home. So, when creating the perfect kitchen plan for your clients, pay attention to details, and use a reliable kitchen design software that will enable you to customize every element.

If none of the ready-made software suits your needs, you can create custom software with the help of professionals. At ColorWhistle, we have many years of experience in developing software applications for web, mobile, and desktop. Our team can create easy-to-use software for kitchen design projects that includes 3D visualization. To get a better understanding, you can also take a look at our blog on Visualizing Kitchen with Modern Technologies to learn more.

You can send a message or give us a call at +1 (919) 234-5140 to discuss your software requirements in detail.

What do you think about our kitchen design software collection? Do share your thoughts in the comments section below.

Why Should you Consider Using HubSpot E-Commerce Bridge API?

How to automate your sales and marketing pipeline with HubSpot E-commerce Bridge? Once you figure this out, you can reach out to the prospects and customers in the best way possible.

When people buy products from your e-commerce store, you have to study their habits so you can better promote your business.

Be it e-commerce or retail, data is the only thing that connects you to your customers.

Your marketing and sales team must spend a considerable amount of time to make things clear and accurate. Sometimes, despite putting the pieces together, you may not get an ideal picture of what’s happening.

The lack of automation in the marketing and sales process will definitely be a problem for modern marketing teams like yours.

When you are running a small scale e-commerce store, things will be quite manageable, but if your company expands in terms of sales, marketing, and team size, data figures will get complex.

If this happens, we are sure that you must look for a tool that gives you an accurate view of what’s happening in your e-store, and how to better reach out to prospects and customers in the best way. That’s where you need the HubSpot E-Commerce Bridge API. It bridges the gap between your sales, inbound marketing efforts, and e-commerce activities.

Let’s take a look at this API offered by HubSpot and see how it can help your e-commerce business.

Why Should you Connect your E-Commerce Store to HubSpot?

E-commerce is becoming the most preferred shopping method for many consumers.

According to a detailed article by Shopify on the future of e-commerce, global e-commerce sales is expected to top $4.2 trillion USD in 2020 and reach more than $6.5 trillion by 2023.

The ongoing COVID-19 pandemic has forever changed how people purchase. So many prefer to make their purchase online rather than going to a brick-and-mortar store because it is safe.

WHO has given a statement that “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low.”

So, this is one of the best times to make the most of the e-commerce data you get so you can further enhance your marketing efforts. When you use a CRM like HubSpot to connect your online store, you will enjoy the following benefits.

    • Improve e-mail marketing and your automation efforts
    • Know more about customer behavior and buying habits
    • Use the data to create ads
    • Manage sales pipeline
    • Track visitors
    • Segment customers smartly

There are lots of ready-made solutions for this type of requirement. But they may not be suitable for your store. If you are looking for custom integration, then it can be achieved through the HubSpot E-Commerce Bridge API. It is one of the best in the market.

What is HubSpot E-Commerce Bridge API?

HubSpot E-Commerce Bridge API allows you to connect one or more of your e-commerce stores to HubSpot. This will be helpful to enhance your customer relationship management, thus allowing your sales and marketing team to maximize the exposure of your products.

According to HubSpot, the E-commerce Bridge API will be a perfect fit for the following e-stores.

E-Store Products

Retail, clothing, holiday items, entertainment, and electronics

Nature of E-store

Must have a good technical team, supports multiple stores where regular and selling of repeat purchases happen

The Bridge API is not suitable for,

E-Store Products

Houses, cars, airplanes, boats, and hot tubs

Nature of E-store

Does not have a technical team, requires a great level of flexibility, has large & one off transactions, and has lots of single purchases

Here are some data types you can sync from your e-commerce store to HubSpot through this API.

    • Customer Sync – Sync the data related to customers. This will help to understand customer behavior
    • Product Sync – Sync product details from their e-commerce store to understand product performance
    • Deal Sync – Orders from e-commerce store can be synched to figure out the buying behavior of customers
    • Line Item Sync – Understand the products that are performing well, items that are high in demand, and those which are ordered on a regular basis

Benefits of HubSpot E-Commerce Bridge API

Here are some major benefits offered by the HubSpot Bridge API.

    • Personalized E-mails – A personalized e-mail or template can be created so you can send highly targeted and tailored content
    • Marketing Automation – You can easily automate time-consuming and manual tasks like e-mail marketing and improve marketing efficiency
    • Deeper Analytics – You can get in-depth insights which will help you better understand the process of selling, buyer behavior, and more
    • Abandoned Cart Recovery – Details related to the customer’s abandonment cart can be recovered so you can send an e-mail reminder to customers to complete the purchase
    • Customer Welcome – You can initiate the process of sending a welcome message to customers within a specific time, which will help you make the best first impression
    • Customer Re-engagement – Easily rekindle the flame you once shared with customers to remind that your e-commerce store still has many new things to offer

You can take a look at this video walkthrough to know how the API works. Additionally, you can go through these resources to find out how the integration works with Shopify and WooCommerce. Also check out the overview document by Jack Coldrick, who is a senior engineer at HubSpot.

In a Nutshell...

The HubSpot E-Commerce Bridge API is designed based on how the online store date is structured. It not only offers data synchronization, but it offers much more than that.

From mapping, e-mail marketing, setting up smart workflows to re-engaging with customers, this API offers a solution that most of the e-store owners are looking for.

Now that you are aware of the possibilities of the HubSpot E-Commerce Bridge API, next, you have to take advantage of it. If you are wondering how to do it, our ColorWhistle team is here to help you.

Currently, we are running a free consultation session. You can schedule a meeting with our experts at your convenience. Send us a message or give us a call at +1 (919) 234-5140 to talk more.

If you have any questions, please feel free to share them in the comments section below.

Local Cafe Online Lead Generation Techniques Inspired

Technology is hand-in-glove with any business today, especially when it is more consumer-centric.

According to this 2018 study by Nielsen, consumers are now demanding convenience not only at the time of purchase but at every stage of shopping and brand engagement.

“As a local restaurant owner or a niche digital marketer, this would imply to reach out to diners wherever they’re located, rather than waiting for them to walk in through the doors.”

And as a matter of fact, you may have already suited-up your local online cafe business for lead generation inspired by:

However, some top local cafes are opting in for online ordering & delivery systems. This is a secure step towards closing in on potential leads. This comes from the realization that no other segment in the restaurant industry has witnessed such a faster revenue growth than online channels.

According to various industry reports, the online delivery channel now accounts anywhere between 15% to 30% of the total restaurant business or even higher taking in account of the new normal.

Top Online Cafe Ordering & Delivery Systems

An online food ordering system is essentially a software that connects restaurant businesses with the customers online. It consists of 2 main components:

  • First, a website or mobile app for customers to view the restaurant’s menu and place an online order.
  • Second, an admin management interface for the restaurants to receive, accept and manage the delivery of customer’s orders.

Here are some of the widely used online ordering & delivery management systems:

1. RESTOLABS

RestoLabs is a leader in online ordering systems. They have managed to capitalize on major small and medium establishments.

Restolabs provides a seamless integration of new online ordering software to the existing POS. It also enables social media ordering as well as offers digital marketing tools for lead generation.

The company offers a 30-day free trial beyond which monthly plans start with as low as $45.

Here is a review from a verified restaurant owner expressing his appreciations for the software:

Restolabs Online Lead Conversion

2. CHOWNOW

ChowNow is a perfect online ordering platform to take orders via restaurant’s branded channels like websites, mobile apps, or even social media pages on Facebook, Instagram. They even offer Marketing services for better lead generation.

It’s ‘Flex Delivery’ feature in partnership with Uber and Postmates offers an end-to-end service right from online ordering to delivery.

Below given is one of the many verified user reviews on ChowNow:

Chownow Online Lead Conversion

3. FACEBOOK ORDERING TOOL

It’s completely seamless for your customers to order food online while being on social media. They would never have to switch between applications and this is what convenience at all the stages of shopping (as was our opening remark) is all about!

FACEBOOK ORDERING TOOL-How Other Top Local Cafes Convert Leads Online

Needless to mention, Facebook ordering feature is best when your restaurant has its own delivery fleet.

Here is an in-depth analysis on how facebook ordering tools can be used to boost your online sales.

4. iMENU360

iMenu360 makes a bold statement when they claim to increase orders directly from your restaurant site by decreasing your dependence on third-party sites. It offers a complete solution with Bulk order capabilities clubbed with customizable design, loyalty programs, first-time discounts and seamless integration with existing portals.

“iMenu360 can be a turn-off for startups as their standard package starts at $39.99 per month along with 3% of net sales with the monthly cap not to exceed $150.”

5. GLORIAFOODS

Gloria Foods is an excellent freemium online ordering & delivery system.

It offers a lot in its “Free Service Place”, say free website widgets, Facebook ordering capability, marketing tools. However, important features like payment integrations, enhanced customer experience come under payable services.

Here are Amanda and Ivan, both restaurants owners from two different countries, expressing their decision to pick Gloria Foods:

GLORIAFOODS-How-Other-Top-Local-Cafes-Convert-Leads-Online

6. FRESHBYTES

FreshBytes offers fully integrated online ordering features – premium website designs, social media ordering, one-touch reordering, print kitchen tickets, consultative onboarding, 24/7 customer support, and smart messaging.

Restaurant owners have appreciated the new “Contactless Dine-in” app feature that uses QR-code based menus to order. This is of prime importance, especially when restaurants are opening up in the new normal.

“FreshBytes has even partnered with DoorDash to provide inclusive ordering and delivering experience. It is best for restaurants that don’t have their own delivery fleet.”

Read more about it here.

A verified user on social media commented on the usability of the software and found it easy to use. However, they were unhappy with its mobile version app for being a paid add-on service.

For additional information on effectively running your online cafe business, you may refer to a couple or more reads from this niche marketer.

Quick Takeaways based on Popular User Reviews


Value for money subscription

Gloria Foods

Physical Delivery management

ChowNow/FreshBytes

Convenience of access for customers

Facebook Ordering Tool

Dine-in Experience

FreshBytes for its “Contactless Dine-in” feature

Overall software integration

Restolabs/iMenu360

Are Online Ordering & Delivery Systems Enough for Online Conversions?

If not for these online ordering & delivery systems, you may be:

  • Losing more customers than you think: Research Online, Purchase Offline (ROPO) strategy fits well in online restaurant business too! Studies have suggested that 67% of customers who have placed an order online will visit the physical location more frequently than those who have not. By not migrating to online delivery systems, you may be losing on both potential online and offline customers.
  • Huge profit margins shared with food aggregators: While food aggregators like UberEats, DoorDash, GrubHub, etc. offer an end-to-end solution right from marketing to delivery, they may end up commissioning a huge revenue over your sales. On the other hand, a digital agency like ColorWhistle can help you manage your online cafe business in a more cost effective manner.
  • Ignoring an additional sales channel: Millennials in the United States are projected to have a collective spending potential of $1.4 trillion by 2020. And millennials as trends suggest, going online is a win-win situation for any customer-focussed industry.

Alternatively, you can look to not only list but optimize Google My Business (GMB) for better conversions. Adding photos, videos, authentic reviews, and listing prices upfront helps. Here is a good read to optimize your GMB restaurant listing.

In short, your course-of-action in better lead conversion should begin with a DECISION, say,

  • adding photos of some of the famous items in your menu or even that of your kitchen to please the “hygiene freak” customers!
  • reaching out to older customers with promotional offers, changes in menu etc.

And then ACT upon it, say,

  • Getting Tech support for customers to order online quickly
  • Getting food delivered to their doorstep

Thus, completing the “Sales Funnel” – Traffic, Lead, Decision, Act.

How Other Top Local Cafes Convert Leads Online

But here comes a common apprehensive in the minds of restaurant owners – when food aggregator sites are still very popular, why should they risk maintaining their own online ordering channel?

The answer lies in avoiding third-party sites to gain more control over finances, branding, and customers of your restaurant; yet staying in the present trend of offering “online convenience” to your customers.

And, yes!

We can help in setting up these systems for you. Not only that but ColorWhistle is a full-fledged digital agency that partners with individuals, fellow agencies in website building, SEO & local SEO analysis and digital marketing.

You can contact us via webform or call us at +1 (919) 234-5140

For any further queries or suggestions, feel free to comment down below. We are all ears!

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