Content Marketing Trends for 2020

Content is more than just filling your web pages. It helps to build confidence among your current and prospective ones.

Earlier, content marketing just used to be setting yourself apart from the competitors. Now, it has become a necessity for every brand.

Content is where you put your ideas and thoughts. Therefore, it is essential to keep updating according to the changing trends. Only then your content will reach your audience effectively.

As we are drawing near to the close of this year (2019), our marketing team from ColorWhistle planned to give you an update about the content marketing trends. We expect these trends to dominate in 2020 and beyond.

1. Understanding the Intention of the User’s Search

User-Search-Intention

Neil Patel, co-founder of Hello Bar says that “There’s no such thing as people typing in random queries without a reason for typing in those queries. A searcher must have intent.”

According to Forester’s study, 93% of online experiences begin with a search engine. And, approximately 4000 searches are carried out on Google in a day. And it is not that all users specify a similar keyword for search. Therefore, you should know the intention of the user’s search.

One of the dominant factors for ranking the user’s search intention is the keywords specifications.

  • Informational search: Keywords may be specified to acquire knowledge about something, e.g content marketing trends, bitcoin price
  • Navigational search: Use of keywords to get into a site, e.g YouTube, CNN news.
  • Transitional search: Keywords will be given for purchasing something, e.g oven, sleep mask.

To be a successful content marketer, you should feel free in tracking the intention of the user’s search. Currently, the user’s search intention is at the center point of attraction in content marketing.

Of no doubt, knowing the intention of the user’s search will go trending in the upcoming year 2020

2. Interactive Content

Interactive-Content

Interaction helps in entertaining and engaging your customers 24/7. You can interact by raising a poll, conducting quizzes & games, showing animations, etc. Instead of just skimming the content, your customers will be excited to stay on the site.

To improve the attention span of your website visitors, you can impress them with the interactive content which is going to be in high demand in the upcoming year 2020.

Interesting Statistics:

  • 96% of people like to take BuzzFeed contests and also complete the contests.
  • William Comcowich, CEO of CyberAlert says that “content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.”
  • According to Single Grain, 70% of B2B marketers in 2019 are involved in creating interactive content.

3. Social Media

Social-Media

In olden days, marketers were organizing campaigns, publishing advertisements on TV’s, distributing paper bills, and other places where people gather. At present, mostly all are available on social media like YouTube, Twitter, Facebook, etc.

Interesting Statistics:

  • In 2005, the Pew Research Centre conducted a study where only 5% of adults were users of social media. Currently, out of the total population of the world, people who are using social media are around 3.2 billion
  • According to MarketingSherpa, 95% of adults falling under ages 18 to 34 are following a brand on social media. Therefore, people respond to you effectively
  • According to Statista, the global digital population is just over 4 billion. That includes 3.7 billion mobile internet users. There are also just over 3 billion social media users
  • The Marketing Land says that over 70% of media time and 79% of social media time happens on mobile devices

Here are some of the social media channels that are already ahead in the race and will also gain more popularity in 2020

  • Ephemeral content – Instagram, Snapchat stories
  • Niche social platforms – LinkedIn, TikTok, Twitch
  • Social media business – Facebook, Instagram, Pinterest, Yelp,
  • Video content – YouTube

If you are currently not optimizing for social media, start using social media in your content marketing strategies. This is because social media is going to become the future of content marketing.

4. Augmented Reality

Augumented-Reality

Augmented Reality combines virtual reality and real-world to give live & real visualizations. Therefore, consumers obtain real-time experience. According to Deloitte, almost 90% of companies with annual revenues of $100 million to $1 billion are now leveraging AR or VR technology.

By enabling AR, you can give users real-time experience in shopping, choosing a design for the kitchen, furniture displacement, etc. Click here to learn more about how augmented reality is shaping the kitchen industry.

Adding to it, AR also plays an important role in social media applications like YouTube, Instagram, Snapchat and much more. The consumers visit the page often, whenever they experience a fun element.

Interesting Stats:

  • The survey from Mobile AR: Usage and Consumer Attitudes says that 73% of consumers are reporting that they are highly satisfied with the mobile AR experiences.
  • According to ISACA, nearly 70% of consumers believe AR could help in learning new personal and professional skills.

5. Podcasts & Webinars

PODCAST-WEBINAR

Another prominent way to present content would be through live videos. Nowadays, consumers are interested in watching video content more than going through a blog or listening to audios.

Jayson DeMers predicts “Live video will stabilize as an available means of communication by 2020”.

Videos have the power to stir up emotions and motivate viewers to take action. When you post live streaming videos, you can communicate with your audience, answer their queries, host interviews with experts, give product demonstrations and many more. Click here to know more about how to add live streaming video on your site.

6. Optimizing Content for Voice Search

Voice-Search

When you want to search for some information while occupied in activities like jogging, walking, cooking, etc voice search will give you instant results.

The conversing feature of voice search has totally transformed the content marketing elements such as SEO, video, FAQ pages, etc.

Interesting Statistics:

  • Google confirmed that voice search is used by 20% of mobile users.
  • According to OC&C Strategy Consultants, smart speaker usage will reach 55% in 2022
  • By 2020, 30% of all web browsing sessions will be carried out without a screen by using the audio-centric technologies like Apple’s airPods, Google’s Home, and Amazon’s Echo.

Therefore, optimize your website for voice search. If you want to know more about how to optimize your site for voice search, then click here

7. Chat-Bots

chatbot

Today, customers like to get quicker and instant results. Through chatbots, you can respond to your customers in a quicker and precise manner.

Gartner, an IT research and consultancy company predicts that 85% of interactions with the companies will be made with chatbots in 2020.

By integrating chatbots to your business website, you can deliver a personalized experience, respond better to the customers, target a wider audience and much more.

Also, customer convenience and quick problem solving is the main objective of chatbots which will make the chatbots to go trending in the upcoming year 2020.

8. Omnichannel Marketing

Omnichannel-Marketing

According to Rytis Lauris, “Omnichannel marketing helps brands to create messages that customers want to see when they want to see, and on the channels, they prefer the most.”

A stat from Marketing Land says that 62% of consumers who engage their favorite brands on 10+ channels make weekly purchases.

Omnichannel marketing gives your customers a seamless interacting experience with your brand. Today, the marketing channels have grown large in numbers. Therefore you should ensure that your services are available in all the marketing channels. For instance, online (digital content, blogs, e-books, infographics, email campaigns, social media, apps, etc) and offline (in-store environments, print advertising, signs, catalogs, direct mail, etc).

9. Co-Branding Strategies

Co-Branding Strategies

Yes, co-branding is going to be trending in content marketing. Instead of using individual products two or more brands will be combined together.

Here are some examples of co-branding,

  • Hershey combining with General Mills gives chocolate giant and betty crocker.
  • Best Wester collaborates with Harley-Davidson to give the best western ride rewards.
  • Apple and Nike collaborations brought Nike+iPod products.

Before you begin to start collaborating with a brand, take the advice from Bloomberg Business:

  • Look for partners who share your core values. This avoids unwanted damage to your brand name because of the mistakes of your partner.
  • Become a partner with brands that are “best in the market”.
  • Retain the rights to review and approve all communications before the release of the new brand.

With the co-branding strategies, the reach for your products will be high, manufacturing cost can be shared, the scope for the products will be high, etc. In 2020, co-branding is going to be in practice. Therefore, optimize co-branding strategies in your business.

10. Expertise, Authentication, & Trustworthy Content [E-A-T]

EAT-Strategy

Normally, when you want to describe a person, you talk about their stature, weight, color and others. This is the same in the case of content marketing, if you want people to talk about your content & services then you must provide expertise, authoritative and trustworthy content.

In 2015, Google introduced the Quality Rater Guidelines where E-A-T (Expertise, Authoritativeness, Trustworthiness) must be included.

Therefore, when you create content with E-A-T, consider these things:

  • Links from authoritative websites with supporting stats, data, and facts.
  • Updating your site according to the changing trends.
  • Providing your bio in the about page.

The quality rater, however, is not going to rank your content depending on the keywords and links. The sites or pages without purpose, content that is not helping users, harming content, misinforming and deceiving content would be given the lowest rating, and the content with E-A-T will be leading in the SERP.

Additional Tips

Before winding up, let us quickly go through some of the strategies that content writers must use in content marketing

  • Focus on your target audience
  • Evoke your users to take actions
  • Plan and research before you begin
  • Use simple words or phrases
  • Align the content to business goals
  • Understand the basics of SEO, HTML, CSS
  • Leverage third-party data in your content
  • Design the content with graphics, videos, images

Conclusion

These days, it is hard for marketers to attract people through traditional marketing practices like prospectus, bills, posters, placards, etc. Demand Metric says that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

It is not that content marketing will remain the same all the time. There will be changes. To be successful marketers, always provide your customers with content that is trending and relevant to your industry!

If you face difficulties in inspiring people with the content based on the changing trends, you can contact us. Our talented writers at ColorWhistle can formulate a strategy and create awesome content.

Stay tuned to get more updates on the content marketing trends!

A Complete Guide to Website ADA Compliance

An ADA (Americans with Disabilities Act) compliant website will make the online experience accessible to people with disabilities. This means, the website must be accessible by visually impaired users, website content must be appropriate for screen-readers, links in the website must be descriptive and the site must be easily accessible through a keyboard.

If you already have a website, you might think that making the website ADA compliant must be difficult. It’s not! You have to work with a web design and development company that has a strong understanding of the rules and the ability to apply it in the coding and design process.

In this blog, we will explore all the factors that will make a website ADA compliant. This will be helpful for marketers, website owners and everyone who has a stake in the digital world.

What is ADA?

According to ADA.gov, “The Americans with Disabilities Act (ADA) was signed into law on July 26, 1990, by President George H.W. Bush. The ADA is one of America’s most comprehensive pieces of civil rights legislation that prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life — to enjoy employment opportunities, to purchase goods and services, and to participate in State and local government programs and services.

The law has a wide scope and applies to many areas such as state and local government, public and private spaces, employment, building codes, transportation and telecommunication.

ADA is the reason why there are lots of things like disabled parking requirements, wheelchair ramps and more.

Title III of the ADA rules states that “private entities that are considered places of public accommodation” to make “reasonable modifications” to the usual ways they do things so that disabled people will also get better access to the goods or services a business provides.

When ADA was initially enacted, access barriers were translated to literal barriers like a disabled person not being able to enter a physical store because of stairs.

In 2010, the US Department of Justice (DOJ) issued a new notice to Title III which stated that ADA will apply to website accessibility too.

The DOJ’s intention was to,

Establish requirements for making the goods, services, facilities, privileges, accommodations, or advantages offered by public accommodations via the Internet, specifically at sites on the World Wide Web (Web), accessible to individuals with disabilities.

Why Should Your Website Be ADA Compliant?

Here are some of the major benefits of making your website ADA compliant.

  • Increase the size of your target audience (The US alone has 40 million people with some sort of disability)
  • Improve your SEO efforts
  • Get positive press for your website
  • Disabled Access Credit can be claimed by small businesses to balance the cost incurred to make the site ADA compliant
  • Gives an opportunity to write better content, cleaner code and include a better user interface
  • Avoid legal troubles

How To Develop or Make Your Website ADA Compliant?

In August 2016, a lawsuit was filed against the University of California Berkeley because they did not include proper captions in their YouTube channel’s videos for hearing impaired patients. Finally, the DOJ found out that this was violating ADA Title II rules (similar to Title III, but applicable to government organizations) laws as deaf users too had equal access to online content.

The DOJ asked UC Berkeley to follow The World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines.

“Web Content Accessibility Guidelines (WCAG) is developed through the W3C process in cooperation with individuals and organizations around the world, with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.”

WCAG is classified into 4 basic principles. From the quick reference link of W3C, we have compiled the information for your easy understanding. To get detailed information about the guidelines under each principle, click here.

Principle 1: Perceivable

Information and user interface components must be presentable to users in ways they can perceive.

Here are the guidelines of Principle 1.

Guidelines Description
Text AlternativesProvide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.
Time-based MediaProvide alternatives for time-based media.
AdaptableCreate content that can be presented in different ways (for example simpler layout) without losing information or structure.
DistinguishableMake it easier for users to see and hear content including separating foreground from background

Principle 2: Operable

User interface components and navigation must be operable.

Here are the guidelines of Principle 2.

GuidelinesDescription
Keyboard AccessibleMake all functionality available from a keyboard.
Enough TimeProvide users enough time to read and use content.
Seizures and Physical ReactionsDo not design content in a way that is known to cause seizures or physical reactions.
NavigableProvide ways to help users navigate, find content, and determine where they are.
Input ModalitiesMake it easier for users to operate functionality through various inputs beyond keyboard.

Principle 3: Understandable

Information and the operation of the user interface must be understandable

Here are the guidelines of Principle 3.

GuidelinesDescription
ReadableMake text content readable and understandable.
Predictable
Make web pages appear and operate in predictable ways.
Input AssistanceHelp users avoid and correct mistakes

Principle 4: Robust

Content must be robust enough that it can be interpreted by a wide variety of user agents, including assistive technologies.

Here are the guidelines of Principle 4.

Guidelines Description
CompatibleMaximize compatibility with current and future user agents, including assistive technologies.

International Web Accessibility Laws

Here are some of the international web accessibility laws

Country Law name Enacted YearMore InformationWCAG Standard UsedMust Be Followed By
ArgentinaLaw 26,653 on accessibility of information on web pages 2010Click hereWCAG 1.0Public sector websites must meet WCAG 1.0.
Australia Disability Discrimination Act (DDA)1992Click here WCAG 2.0Government websites should comply with WCAG 2.0 AA
Canada Canadian Human Rights Act1985Click HereWCAG 2.0Government websites should comply with WCAG 2.0 AA
China Voluntary Web Accessibility Standard2008Click hereWCAG 2.0 derivativeAgencies, ministries and other governmental entities must comply with a WCAG 2.0 derivative
Denmark Agreement on the use of open standards for software in the public sector2007Click HereWCAG 2.0Public sector
European UnionWeb and Mobile Accessibility Directive2016Click HereWCAG 2.0Required for all EU commission websites
Finland Act on Electronic Services and Communication in the Public Sector2003Click Here-Required for government websites
France Law N° 2005-102 Article 472005Click HereWCAG 2.0 derivativeRequired for all EU commission websites
Germany Federal Ordinance on Barrier-Free Information Technology2011Click HereWCAG 2.0 derivativeGovernment websites should comply with WCAG 2.0
Hong Kong Special Administrative Region of the People's Republic of ChinaGuidelines on Dissemination of Information through Government Websites1999Click HereWCAG 2.0Government websites should comply with WCAG 2.0
IndiaGuidelines for Indian Government Websites2009Click HereWCAG 2.0Government websites should comply with WCAG 2.0
IrelandEqual Status Acts 2000 to 20042004Click HereWCAG 2.0Required for government websites
Israel Equal Rights of Persons with Disabilities Act, as amended1998Click HereWCAG 2.0Agencies, ministries and other governmental entities must comply with a WCAG 2.0 derivative
ItalyLaw 9 January 2004, n. 4 "Provisions to support the access of disabled people to IT tools" (Stanca Law)2004Click HereWCAG 2.0Required for government websites
NetherlandsPolicy in the Netherlands2016Click HereWCAG 2.0Required for government websites
New ZealandOnline Practice Guidelines2013Click HereWCAG 2.0Required for government websites
Norway Regulations on universal design of ICT2013Click HereWCAG 2.0 derivativeRequired for government websites
Republic of KoreaAct on Welfare of Persons with Disabilities2008Click HereWCAG 2.0 derivativePublic and private sector use a WCAG 2.0 derivative
SwitzerlandFederal Law on the Elimination of Inequalities for Persons with Disabilities, as amended2002-WCAG 2.0
Public sector and private sector
TaiwanWeb Accessibility Guidelines 2.02017Click HereWCAG 2.0 derivativePublic sector
United KingdomEquality Act 2010Click HereWCAG 2.0
Required for government websites. Other websites have to comply with the Equality Act but, technical standards are not providers

Top Web Accessibility Testing Tools

Here are some of the top accessibility tools on the web. Click here to get a list of testing tools that are recommended by W3.org.

Tool About Link
DYNO MapperTest the accessibility of public or private websitesClick here
Bureau of Internet AccessibilityContains tools, reports and services to help companies and organizations to maintain site’s accessibility and integrityClick here
Automated Accessibility Testing ToolA PayPal product provides that offers accessibility API as well as other custom web applications for HTML CodeSnifferClick here
Accessibility CheckerHelps to inspect the accessibility level of contentClick here
Accessibility ChecklistProvides an easy way to review the most recent and relevant web accessibility guidelinesClick here
Accessibility ViewerA Windows' inspection tool that displays accessibility API informationClick here
ACheckerChecks single HTML pages for conformance with accessibility standardsClick here
Axe Chrome ExtensionEvaluate web accessibility within the Chrome browserClick here
WAVE Chrome ExtensionEvaluate web accessibility within the Chrome browserClick here
BookmarkletsUses JavaScript to highlight roles, states, and properties of accessibility elements on the pageClick here
CKSourceInspect the accessibility of created content and resolve any issues at onceClick here
Cynthia SaysIdentify the web accessibility compliance errors in your siteClick here
FireEyesHelps to build accessibility into your development processClick here
HiSoftware Compliance Sherrif WebHelps to enforce web accessibility guidelines on public web sites, portals and intranetsClick here
HTML CodeSnifferDetects violations of a defined coding standard and checks HTML documentsClick here
Monsido Web Governance PlatformFinds and helps to fix website accessibility issuesClick here
Pa11yHas open source tools to help designers and developers make their web pages more accessibleClick here
PowerMapperOne-click web site testing tool used by many reputed agencies to test accessibilityClick here
Tenon Tools, testing and training materials related to website accessibility Click here
Total ValidatorChecks if the site has used proper HTML and CSS, has no broken links, and is free from spelling mistakesClick here
WorldSpaceRetrieve and evaluate the entire website for accessibilityClick here

ADA Compliance and Accessibility Checklist

The best way to make your website ADA compliant is to adhere to both A and AA conformance levels. If you want your website to be available to a vast majority of users, then it must abide by the AAA level criteria. Keep in mind that a full AAA conformance is impossible for some website content.

Additionally, there is a confusion prevailing on whether to follow WCAG 2.1 or WCAG 2.0. W3C says, “WCAG 2.0 and WCAG 2.1 are both existing standards. WCAG 2.1 does not deprecate or supersede WCAG 2.0. We encourage you to use the most recent version of WCAG when developing or updating content or accessibility policies.”

We have organized the WCAG 2.1 (latest version) checklist based on 3 conformance levels. If you follow them, you can easily make your website accessible to everyone.

  • Level 1 Conformance – For A, web pages must satisfy all the success criteria to reach Level A
  • Level 2 Conformance – For AA, web pages must satisfy all the success criteria in Level A and Level AA
  • Level 3 Conformance – For AAA, web pages must satisfy all the success criteria in Level A, Level AA and Level AAA

1. WCAG 2.1 Checklist for Conformance Level A

Guideline Additional Information
Non-text ContentClick here
Audio-only and Video-only (prerecorded)Click here
Captions (prerecorded)Click here
Audio Description or Media Alternative (prerecorded)Click here
Info and RelationshipsClick here
Meaningful SequenceClick here
Sensory CharacteristicsClick here
Use of Color Click here
Audio ControlClick here
KeyboardClick here
No Keyboard TrapClick here
Character Key ShortcutsClick here
Timing AdjustableClick here
Pause, Stop, HideClick here
Three flashes or below thresholdClick here
Bypass BlocksClick here
Page TitledClick here
Focus OrderClick here
Link Purpose (In Context)Click here
Pointer GesturesClick here
Pointer CancellationClick here
Label in NameClick here
Motion ActuationClick here
Language of PageClick here
On FocusClick here
On InputClick here
Error IdentificationClick here
Labels or InstructionsClick here
ParsingClick here
Name, Role, ValueClick here

2. WCAG 2.1 Checklist for Conformance Level AA

Guideline Additional Information
Captions (Live)Click here
Audio Description (Prerecorded)Click here
OrientationClick here
Identify Input PurposeClick here
Contrast (Minimum)Click here
Resize textClick here
Images of TextClick here
ReflowClick here
Non-text ContrastClick here
Text SpacingClick here
Content on Hover or FocusClick here
Multiple WaysClick here
Headings and LabelsClick here
Focus VisibleClick here
Language of PartsClick here
Consistent NavigationClick here
Consistent IdentificationClick here
Error SuggestionClick here
Error Prevention (Legal, Financial, Data)Click here
Status MessagesClick here

3. WCAG 2.1 Checklist for Conformance Level AAA

Guideline Additional Information
Sign Language (Prerecorded)Click here
Extended Audio Description (Prerecorded)Click here
Media Alternative (Prerecorded)Click here
Audio-only (Live)Click here
Identify PurposeClick here
Contrast (Enhanced)Click here
Low or No Background AudioClick here
Visual PresentationVisual PresentationClick here
Images of Text (No Exception)Click here
Keyboard (No Exception)Click here
No TimingClick here
InterruptionsClick here
Re-authenticatingClick here
TimeoutsClick here
Three FlashesClick here
Animation from InteractionsClick here
LocationClick here
Link Purpose (Link Only)Click here
Section HeadingsClick here
Target SizeClick here
Concurrent Input MechanismsClick here
Unusual WordsClick here
AbbreviationsClick here
Reading LevelClick here
PronunciationClick here
Change on RequestClick here
HelpClick here
Error Prevention (All)Click here

Checklist and Tips for Everyone Involved in Creating Web Experience

RolesAdditional information
DesignersClick here
DevelopersClick here
Content WritersClick here
Evaluators, TestersClick here
ManagersClick here
Policy MakersClick here
Trainers, EducatorsClick here
Web Accessibility tutorials for developers, designers, web trainers, content authors and project managersClick here

Additional Information

Here is some additional information to keep in mind.

Additional Information
Learn more
WCAG2ICT - For ICT managers, ICT developers, policymakers, and others wanting to understand how WCAG 2.0 can be applied to non-web documents and softwareClick here
Conformance Logos - How to use logos?Click here
Mobile Accessibility Standards - Applied to mobile web content, mobile web apps, native apps, and hybrid apps using web components inside native apps etcClick here
Accessibility for people with cognitive and learning disabilitiesClick here
WAI-ARIA - Helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologiesClick here
Authoring tool accessibility guidelinesClick here
Developing organizational policies on web accessibilityClick here
A guide that outlines activities to help you integrate accessibility throughout the web production processClick here

SEO Best Practices for ADA

SEO professionals must learn more about web accessibility because there are many areas in which web accessibility and SEO align.

For example, SEO best practices and WCAG guidelines both state that images should use descriptive alt texts.

So, SEO professionals must not only think about website optimization. They must also consider accessibility optimization.

Below, we have compiled some of the main best practices that every SEO professional must follow.

SEO Best PracticeExplanation
Image alt tags and captionsImages on the entire website must have an appropriate description of what the image depicts
Video transcription and tagsA readable transcript for audio-only media and video-only media is required. Additionally, add title, description, and keywords to the videos
PDFsPDFs on your website must be fully accessible. Click here if you like to learn more about this.
Title tagsTitle tags must be easily identifiable
Heading tagsScreen readers can easily access the structure of a page if there are proper heading tags
Link anchor textLink anchor texts on your website must be descriptive. For example, in the ‘cliclick hereck here’ CTA, you must tell users to what you are linking to
On-site sitemaps, table of contents and breadcrumbsA simple, outlined sitemap can help users to understand the content of the pages
Content orderingUse semantic markup to give meaning to the web page
Size and color contrast of textTry to maximize the contrast and readability of text

Which Industry Websites Must be Compliant With ADA?

We will tell you the industries that must be compliant with ADA. But, before that, let’s find out about the companies that violated the ADA compliance website rules and got into trouble.

Company Industry More Information
Amazon website failed to be accessible for screen readersE-commerceClick here
Netflix’s lack of closed captioning discriminated against deaf peopleEntertainmentClick here
30 retail websites of Nike was sued because they did not follow ADA compliance protocolsFootwearClick here
Domino’s website and mobile app was not accessible for people with disabilitiesFoodClick here
50 colleges were sent ADA lawsuits over the accessibility of their websites.EducationClick here
Beyonce Knowles' was sent an ADA lawsuit because her website was not accessible by visually impaired usersEntertainmentClick here
Travelocity settled with National Federation of the Blind to make their website fully accessible to people with disabilitiesTravelClick here
Hilton violated the ADA rules because it did not equal opportunity to reserve rooms online and over the telephoneTravelClick here
Governor Cuomo’s agreement to provide accessible website bankingBankClick here
WellPoint, currently known as Anthem was sued because people with visual disabilities were not able to use the websiteHealthcareClick here

Click here to view the web accessibility-related lawsuits and settlements in the United States.

From the above list, it is evident that most of the major industries have faced ADA compliance issues.

According to the Bureau of Internet Accessibility, “Nineteen percent of the U.S. population has a disability of some form, and many of them experience serious challenges when trying to research information, communicate with friends and family, and make purchases online.”

As a business, you have to provide easy access to consumers on what you offer. The ultimate goal of ADA is to provide an equal online experience to people with disabilities.

So, no matter the industry you are in, you have to provide a struggle-free online experience for all users.

Winding-up

The first step in making your website ADA compliant is to choose the level of conformance you would like to achieve. Next, look into the criteria and see if your website matches those accessibility standards.

If you are looking for techniques to match the success criteria, you can keep our blog as a reference. On the other hand, if you rather outsource the work of making your website accessible, feel free to send a request to our ColorWhistle team anytime.

DisclaimerThis blog is not legal advice. For any legal advice related to ADA, you must contact a practicing lawyer. We have written this blog soley to educate the online community about the importance of website accessibility.

Innovative Travel Marketing Campaigns From Around The World

Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers. With numerous travel agencies, airlines, and hotels in line, there is fierce competition for brand awareness.

A lot of travel marketing campaigns try hard to capture the curiosity of travelers, but fall flat. So, our expert digital marketers at ColorWhistle wanted to give you a little inspiration for your own travel and tourism marketing in 2020 and beyond.

From social media, video content, display, we searched for some of the most compelling travel marketing campaigns that inspired people to go on their next travel adventure.

Here’s a roundup of some of the most famous travel and tourism marketing campaigns you should check out.

Best Travel Marketing Campaigns From Around The World

We have segregated all the travel marketing campaigns into social media, video content and display ads. This will help you to frame a multi-channel strategy.

14 Best Examples of Travel Video Marketing Campaigns

Here are some of the most innovative travel videos.

1. KLM - Live Hologram Bar

KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.

2. Turkish Airlines - The Journey

Turkish Airlines released a short film called ‘The Journey’ where 90% of the film was airplanes and scenery. This short film has done a brilliant job promoting the airline and the destinations.

3. Iceland - Explore the a-ö of Iceland

The A-Ö of Iceland, a marketing campaign uses Icelandic alphabet to increase awareness of Iceland as a good place to visit; a great place to do business; and a place that provides great food and experience.

4. Cheapflights - Drag, Drop and Go

Cheapflights and agency Uncle Grey designed an ad banner that appeared on articles about sports, art, music events and relevant publications. The user had to simply drag the article image into the Cheapflights banner and it will instantly find the best tickets. Rather than focusing on destinations, it promoted experiences that people were already interested in.

5. Van Gogh’s Bedroom - Let Yourself In

To promote the Art Institute of Chicago’s 2016 van Gogh exhibit, Leo Burnett built Van Gogh’s Bedroom and listed it on Airbnb as a place for people to stay for a night. The campaign was a tremendous success.

6. Switzerland – Yodel Ay Hee Hoo

This ad campaign encouraged busy city people to visit the countryside. A live video feed was placed in the train station where a man was sharing information about his village and even printed train tickets in real-time.

7. Tourism Ireland - Fill your Heart

Tourism Ireland asked a married couple to wear a custom-made technology which had head-mounted cameras during their holiday in Ireland. The technology tracked their response to various experiences. They wanted to use this data to show the ‘heart-filling’ effect that Ireland has on visitors. This campaign has combined storytelling with technology.

8. Airbnb - Let’s Keep Travelling Forward

Geo-politically, 2018 was not a good year. When Donald Trump imposed a travel ban during that year, Airbnb immediately released a video highlighting the brand’s belief – “to limit travel is to turn back progress.” This campaign helped to voice the brand’s message to the world while staying relevant.

9. Hong Kong Tourism Board - VR Time Travel

When the Hong Kong tourism board launched a VR time travel experience with Timelooper, it wanted to show people that this will be an engaging experience. This VR experience enabled viewers to see the 1960’s Hong Kong, the battle between two kung-fu fighters on Hollywood Road, aircraft landing at Kai Tan airport and more. This campaign showcased the location in an innovative and engaging way.

10. British Airways - Safety Video

Safety videos are usually boring. But, British Airways turned it into a marketing opportunity. They made a safety video with actors Sir Michael Caine, Olivia Colman and comedian Chabuddy G. This video created a great online buzz for British Airways.

11. Easyjet - Imagine

Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine.’ It was a TV ad which showed the many wonders of air travel. Along with this, the company also ran ads across print, digital and social. This ad campaign helped viewers associate Easyjet with imagination and experience.

12. SNCF – Europe, It’s Just Next Door

The French National Railway operator wanted to encourage people to take the train to visit nearby countries. It placed blue doors in and around Paris. When a person opens the door, it will give an immersive digital experience of what they could see ‘next door’.

13. Tourism Quebec – Blind Tourist

Quebec is a place known for its outdoor lifestyle. But, Tourism Quebec wanted to show people that traveling can be more than just visual experience. They wanted to offer a rich experience to the senses in such a way that seeing things was only a small part of the picture. This ad has a very rich narrative.

14. Northern Ireland – Doors Of Thrones

Northern Ireland used the hit show Game of Thrones to draw tourists in. They took destroyed remnants of battered trees and carved them into 10 intricate doors. All these doors resembled the 10 episodes of season 6.

15. Helsinki Airport – Life In Hel

Helsinki was voted the best airport in 2016. They leveraged this success by running a campaign featuring Chinese actor Ryan Zhu. He lived in this airport for 30 days and shared the experience across social media and other video channels.

11 Best Examples of Creative Travel and Tourism Print Ads

Here are some of the most innovative print ads.

1. LATAM Airlines used the rainbow flag in a series of print ads

LATAM-Airlines-Rainbow-Flag

2. Norwegian Airlines utilized the Brangelina split to its advantage

Norwegian-Airlines

3. Kielo Travel - Dreaming of a Holiday?

Kielo-Travel-Ads

4. Detroiter Travel Center - You Made It

Detroiter-Travel-Center

5. CVC - The World Is Outside

CVC-Ads

6. Cruise Ship Centers - Dreaming of a cruise?

Cruise-Ship-Centers

7. Flight Center - Forget Work

Flight-Center

8. WWF - Exploring the ecosystem also threatens lives

WWF-Ads

9. TBWA\ Buenos Aires - Medical assistance for travelers

TBWA-Buenos-Aires

10. Shchusev State Museum of Architecture - Discover the full story

Shchusev-State-Museum

11. Staedtler - Where it begins

Staedtler-Ads

13 Best Examples of Travel Social Media Campaigns

Here are some of the most innovative travel social media campaigns.

1. Eurostar

This Instagram campaign from Eurostar turned heads by trying something new. They wanted to promote train travel from London to Paris. So, they split an illustration of a journey from London to Paris into 200 Instagram tile images. Some tiles were videos and others were hidden offers.

Eurostar

2. Alaska Airlines

At the end of the year, many companies give gifts to customers and employees. Keeping this in mind, Alaska Airlines launched a fun promotional Twitter campaign by partnering with Starbucks. They gave a free Starbucks gift card to their guests.

Alaska-Airlines -Ads

3. Hawaii Tourism Department

The Hawaii tourism department wanted to give first-time visitors an idea of Hawaii’s beauty and culture. Plus, they also wanted veteran vacationers to visit the island again So, the tourism department collaborated with travel Instagrammers to get users to share their favorite Hawaii memory by using the hashtag #LetHawaiiHappen. The campaign was a huge success because ordinary users shared their own experiences.

Hawaii-Tourism

4. WOW Airlines

WOW Airlines launched a Snaptraveler program where 4 winners would get to tour across all 28 of the airline’s destinations for free. In exchange, they have to post a Snap story about all the locations they visit. The idea of this summer Snapchat contest was to create a reality television-like experience, target their main demographic and share relevant content in WOW Airlines’ Snapchat account. Here is a short video of the campaign.

5. National Geographic

National Geographic launched a wanderlust contest for aspiring travel and nature photographers. They have to submit their own photographs with the hashtag #Wanderlustcontest. The idea behind this campaign was to improve National Geographic’s reputation as the leading source for beautiful travel photography.

National-Geographic

6. Kenya Tourism Board

Kenya Tourism Board partnered with Expedia to promote Kenya and an incredible destination to travelers. They choose a famous travel blogging couple and sent them on a one week trip to Kenya with no fixed itinerary. The people following this couple on Instagram can decide the itinerary by voting through an Instagram Stories poll. Throughout the week, the couple broadcasted their journey to their Instagram followers. The content was also repurposed on a microsite. This campaign was a huge success. Here is a short video of the campaign.

7. Cheapflights Facebook Messenger

Cheapflights Chat launched the world’s first Facebook Messenger bot which allowed people to search for flights and hotels. The bot utilized seven APIs. To promote this chat, videos of fictional conversations were created and shared across Facebook. Here is the chat demo.

8. Hotels.com

Hotels.com dedicated an entire Facebook ad carousel to promote its “Gift $50, Get $10” holiday deal. Each slide focuses on the deal and also shows the different types of trips that people can take. This is a simple and memorable ad.

Hotels.com

10. Visit PA

Visit PA wanted to push Pennsylvania as the perfect summer getaway. They used Facebook’s carousel ads format to show one panoramic photo in parts.

Visit-PA

11. Airbnb

Airbnb created a unique Instagram video ad that showed users how the experience of discovering each activity in the Airbnb app will look like.

Airbnb-Ads

12. Air Canada

Air Canada ran an ad in the US during the night of the 2016 presidential election. That night, Canada’s Immigration and Citizenship site had so many visitors that it crashed. Air Canada learnt this sudden interest and targeted the ad towards people who are looking to fly outside the country.

Air_Canada

13. Explore Georgia

Explore Georgia wanted to position itself as the most pet-friendly state in America. So, they created a social media strategy targeting millennial pet owners. They shared lots of posts with the hashtag #ExploreGeorgiaPup to show that Georgia was the perfect place to visit with a dog. This campaign generated lots of traffic to their website and also helped them to reach 10,000+ followers on their pet-friendly travel Pinterest board.

Explore-Georgia

7 Best Examples of Travel Email Marketing Campaigns

Here are some of the most innovative travel email marketing campaigns.

1. Air Canada

During email sign-up, Air Canada asks new subscribers to tell their home airport and the destinations they are interested to travel. By using this information, they send personalized emails according to the interest of the subscriber.

For example, this email was sent to a subscriber whose home airport is in Montreal.

Air-Canada-Ads

2. Virgin Atlantic

Virgin Atlantic proved that it can promote activities that focus on the journey and not just the destination. The company created a memorable customer experience by sending them email offers for virtual reality skydiving. The name of the campaign was Virgin Experience Days.

Virgin Atlantic

3. Fairmont Hotels

Loyalty is hard to find in the travel business because travelers always search for the best deal rather than a specific brand. However, if there is a reward program, it will encourage loyalty and repeat business.

Fairmont Hotels wanted to persuade their subscribers to sign up for their loyalty program through an easy sign-up form which included a call-to-action. Here’s the attractive email.

Fairmont-Hotels_Email-Marketing

4. Flight Centre

Limited period offers always create a sense of urgency and encourages people to take action. Flight Center used this idea and offered cheap deals to New York City. To convey that this was a limited-time offer, they added a countdown clock at the bottom of the email.

Flight-Centre-Email-Marketing

5. Southwest Airlines

Subscribers will feel good if you send emails appreciating them. Southwest Airlines sent an email to its subscribers by adding their customer’s name, travel history and reward points they earned. This ‘thank you’ email also had smiling faces and diverse employees.

Southwest-Airlines-Email-Marketing

6. Hipmunk

Holidays are the time when flight tickets might go up. Mostly, people book tickets at the last time and when the rates are high, they often get disappointed. To avoid this, Hipmunk sent a simple email announcing that prices will go up.

Hipmunk-Email-Marketing

7. Memphis CVB

Memphis CVB wanted to improve awareness of Memphis by showcasing its many attractions and key events they must attend. Here is one of the custom emails they sent to their subscribers.

Memphis-Email-marketing

It’s Time To Start Your Next Travel Marketing Campaign

We hope that the above travel marketing campaigns will inspire you to kickstart your next one. All of these ads have gone beyond the typical boring list of destinations, images and pricing. They show the power of timing, relevance and personalization – all of which are important to create a great campaign.

To create such ad campaigns, all you have to do is get creative, think big and dig deep to find inspiration in the destination you represent. The ideas you come with today will continue to inspire travelers for years to come.

If you need any help to create a travel marketing strategy, our experts at ColorWhistle are eager to assist you. Contact us today. We will help you to stand out from the crowd.

Have you seen a better online travel marketing campaign? Do share them in the comment section below.

Medical Tourism Business – A Complete Guide

Across the world, there is an emerging class of voyagers who are crossing international borders to obtain a range of medical services from dental care to liposuction. This type of travel is known as medical or healthcare tourism.

Business in this sector is booming. On a global scale, healthcare tourism is higher than oil and gold industry.

If you have plans to enter the medical tourism industry, this blog is for you. We hope that this blog will guide and help you make an informed decision.

What Is Medical Tourism?

Medical tourism involves traveling to another country for the purpose of getting care.

Originally, patients from less-developed countries traveled to developed countries to get treatments that were not available in their homeland.

Today, people from developed countries travel to developing countries to get health care services. This shift is driven by low-cost treatments offered by developing countries, inexpensive flights and the easy availability of online information about medical services.

The word ‘tourism’ is included in this because in most cases people stay in a foreign country to get medical assistance. So, travelers can take advantage of this situation to get to know the country in that short time.

According to the WHO, here are the main drivers of medical tourism.

Medical-Tourism-Traveler-Segements

Here is a graphical representation of a consumer’s path to medical tourism by Deloitte

Consumer’s Path to Medical Tourism

Types of Medical Tourism

Medical tourism is one of the highly emerging concepts in the tourism industry. There are three main categories in medical tourism.

  • Outbound medical tourism – In this type of tourism, a person leaves the country of their origin to another country to get medical help. For example, leaving Denver to get medical care in India
  • Inbound medical tourism – In this type of tourism, a person from another country travels to a host country to get medical help. For example, leaving Canada to get medical treatment in the US
  • Domestic medical tourism – In this type of tourism, a person travels to another city in the same country to get medical help. For example, leaving Texas to get medical treatment in New York

Top Medical Tourism Destinations in The World

According to Bookimed and Medical Tourism Magazine, here is a list of the top medical tourism destinations in the world.

S.noCountry People from which countries travel to this destination?Which types of medical treatments are famous here?
1.ThailandUSA, Canada, the Middle East, Europe, Vietnam, and LaosOrthopedics, oncology, plastic surgery, dentistry, ophthalmology, HIV/AIDS treatment, deliveries, etc
2.Malaysia UnknownOrthopedics, ophthalmology, cardiology, IVF, neurology, gastroenterology, oncology, dentistry, cosmetic surgery and health screening.
3.Turkey Middle East, North Africa, North America, Europe and RussiaNeurosurgical, ophthalmological, oncological, cardiac and orthopedic diseases
4.SingaporeUnknownOrthopedic surgeries, cardiac surgeries, cancer and oncology, neurology and neurosurgery, cosmetic surgery, dental services, bariatric surgeries, pediatrics and non-surgical rejuvenation
5.India Bangladesh, Iraq, Nigeria, Kenya, Pakistan, America, Canada and EuropeTransplantation,
oncology,
onco-hematology,
cardiac surgery and
gastroenterology
6.South KoreaUnknown Oncology,
orthopedics,
dermatology and
Invasive spinal surgery
7.Germany Unknown Oncology,
cardiac surgery,
neurosurgery,
orthopedics and
onco-hematology
8.SwitzerlandBrazil, China, India and Middle Eastern countriesPlastic and multidisciplinary treatments
9.TaiwanUnknown Cardiac diseases, orthopedic conditions and liver transplant
10.SpainGreat Britain, France, the USA and Near EastNeurosurgery,
oncology,
orthopedics and
hematology
11.BrazilUnknownHub of cosmetic and plastic surgery
12.IsrealMostly from the CIS countriesOncology, neurosurgery and
IVF
13.Costa Rica UnknownDentistry, cosmetic surgery, eye surgery, cancer therapy and bariatric surgery.

What Are The Business Models for Medical Tourism?

Here are the different types of business models in medical tourism.

1. Business to Customer

This model involves targeting patients through online marketing and connecting them to the provider. It is also known as direct to patient model

2. Business to Business

This model involves doctors directly referring to other doctors or hospitals. It is also known as provider to provider model

3. Exporting Brand Presence

Exporting brand presence means bringing your brand to the patients directly. For example, many US hospitals want to mark their presence in China

4. Payer Driven

In this model, a payer or employer who is looking to reduce the cost for their insureds will ask them to get medical care away from their homes. The payer or employer may also give incentives for doing it

5. Additional Information

These are some other ways medical tourism businesses earn money.

  • Commission – The hospital will pay a fee to the facilitator for sending patients to them
  • Revenue – The tourism company will decide the treatment cost of the patient. After the patient makes the payment to the company, it will settle the bill with the hospital. The difference is the actual revenue earned by the company
  • Other information – After surgery, people may want to go shopping in the city or even take a vacation. The medical tourism company can also charge a commission for these activities

How to Start a Medical Tourism Service Agency?

If you are planning to start a medical tourism business, here are some points you must consider.

Analyze The Industry and Understand Your Clientele

Analyzing the medical sector of a particular destination will help you to easily determine where you want to target your business. For example, India is famous for heart surgery while Thailand is famous for HIV/AIDS treatment and Spain for neurosurgery.

Understand why certain people prefer to travel for treatment and what type of help you can provide to satisfy their needs.

Additionally, analyze the strong points of the locations you want to choose from. For instance, Germany is known for using cutting-edge equipment and Costa Rica is well known for its world-class plastic surgeons.

Next, you must get a market needs assessment and financial feasibility study from service providers such as The Fox Group. You must also figure out the financial plan. and talk with industry experts to figure out how much to charge for the services you offer.

Certifications, Permits and License

You may be required to undergo training and licensing before opening up the business. Displaying badges from recognized accreditation bodies on your website and other materials will give a message to tourists that your business is properly managed and has undergone rigorous evaluations.

The Joint Commission on Accreditation of Healthcare Organizations (JCAHO) is a prominent healthcare accreditation organization in the US. They formed the Joint Commission International (JCI) to help medical tourism businesses find good healthcare providers around the globe. For example, The Apollo Hospitals was the 1st one in India to get this certification. Click here to view the full list of the medical tourism industry certifications.

Other Points To Keep In Mind

  • Insurance is one of the most important elements in the medical tourism business. Make sure that the policy your clients have will cover most of the sections of your business
  • To make your client’s medical trip smooth, you have to coordinate and collaborate with the whole medical tourism network. They include travel agencies, hotels, airlines, insurance providers, translators and dealing with the embassy
  • Most people find medical tourism-based services online. So, creating a website is important when you are planning to start a medical tourism business A professional website design and development company will have the core expertise to create a customized solution according to your requirements. So, it is highly recommended that you get help from such professionals
  • Have a good online marketing plan to spread the word of your business. You can also get help from digital marketing experts to get high-quality results

Medical Tourism Statistics And Facts

Here are some interesting statistics and facts you need to know about the medical tourism industry.

  • According to a CII-Grant Thornton study, the Indian medical tourism market is expected to grow from the current $3 billion to around $8 billion by 2020.
  • According to MarketWatch, Global Medical Tourism Market will grow at a CAGR of 16.1% during the forecast period 2019-2025
  • According to BD Health & Fitness, Medical tourism is one of Turkey’s fastest-growing industries and is estimated to contribute $4 Billion to the country’s economy annually
  • According to Statistica, 53% of EU citizens are willing to travel to another country for better quality treatment
  • According to CNN, India’s medical tourism industry could grow by 200% by 2020, hitting $9 billion
  • According to Statistics, here is the percentage of adults in the U.S. who had traveled abroad specifically to receive medical treatment
Medical-Tourism-Adults-Travel-Percentage
  • According to Statistica, as of 2019, here is the percentage of adults in the U.S. who had traveled abroad specifically to receive medical treatment and were satisfied with their treatment
Medical-Tourism-Growth-Market
  • This graph explains the growth of the medical tourism market
Medical-Tourism-Market-Size

Top Medical Tourism Service Providers in The World

Useful Guides About Medical Tourism

Mobile Apps

Mobile apps are revolutionizing medical tourism and it’s going to be the next big thing in the industry. Here are some of the medical tourism companies that have already created mobile apps and attracting the attention of medical travelers. If you need any help to create a mobile app, you can contact our ColorWhistle team anytime.

  • HealthTraveler™
  • TaiwanTrade
  • MediApp
  • MedTourism
  • HealthTraveler
  • PlacidMobile
  • 3rdpot

Conclusion

Medical tourism service providers play a crucial role in making the travel experience easy and comfortable.

Here are some of the basic facilities that a good medical tourism facilitator must provide.

  • Custom treatment packages
  • Round the clock support and guidance
  • Assistance for procuring a medical visa letter
  • Timely doctor appointments
  • Quick in-patient admissions
  • Money exchange
  • Safe accommodation
  • Provide local sim cards
  • Proper end-to-end transportation guidance
  • Post-treatment follow-ups
  • And more!

International healthcare services are booming because of the globalization of capital funding and advancement in medical technology. The changing technologies and economic conditions have created many opportunities for patients and businesses in world-wide medical tourism.

The future of medical tourism will be profitable as experts predict the revenue growth to be in billions of dollars in the coming years.

Visualizing Kitchen with Modern Technologies

In the traditional business scenario, only after manufacturing kitchens or its sample, everyone including the designers and manufacturers will be able to know the actual feel of the product.

What about customers? They must have definitely kept an eye on the product commercials. But the actual impact of the product can be felt only when a customer walks inside a store.

In this 21st century, these traditional practices are being significantly replaced and enhanced through modern technologies. Today, no one has to wait until the launch of a kitchen to actually see them. One can see it even before the production stage. This is product visualization.

Importance of Product Visualization in The Kitchen Industry

Technology is helping to create our dream kitchen interiors from the comfort of our home through web applications. From flooring to fixtures to plastered or stripped-back brick effects customers can get a clear idea of how their modern kitchen interior will look.

People in the kitchen interior business will get a ready-made database of information that can be used in the manufacturing process. This, in turn, will reduce the time it takes for a kitchen to go from the design stage to a finished product. From a consumer point of view, this is even better because the delivery time is one of the biggest influence factors in their decision-making process.

In this blog, let’s take a look at the fascinating technology that is used to create such awesome kitchen websites.

Types of Visual Product Configurations in Kitchen Websites

As e-commerce is evolving at a rapid phase, anything is possible. This is exciting news for web development companies like ColorWhistle. Nowadays, shoppers are increasingly using an online product configurator to design and customize their own products.

According to The Montley Fool podcast, a custom-designed product ‘sells at a 30% to 50% premium over what you might buy in a store’

Customers become completely invested in what they make through the product configurator which in turn creates a strong desire to come back for more. Through this product configuration approach, companies can also get a better understanding of what their customers need.

Kitchen interior businesses started investing in these new technologies/web applications to improve user experience. Do contact ColorWhistle anytime if you want to get a free technology consultation.

Here are the top 4 methods through which kitchen merchants can utilize their websites to bring these trends to life.

1. 2D Product Configuration

2D animation is widely used in advertisements, cartoon shows, websites, e-learning courses, engineering, etc. Since there are only two dimensions, the process of 2D configuration is easy and less time-consuming.

When will you need a 2D product configurator?

If you don’t want to invest in 3D and VR solutions, a 2D configurator is a good choice. It will give your customers a simple and intuitive ordering experience.

Example of 2D product configuration

Here is a real-time example of a 2D product configuration from Ū CRËATË

U CREATE-2D Product- Configuration

2. 3D Product Configuration

When displaying products on a kitchen website, a 3D product configurator allows customers to arrange a product before they buy it. For example, customers can view the product from any angle, personalize colors and more.

An online 3D product configurator enhances customer experience, brings real-time engagement and product exploration from every angle. This will help potential customers to know a great deal about the product and understand how it works. The 3D experience can be further enhanced if an Augmented Reality and Virtual Reality view is enabled to the product.

When will you need a 3D product configuration?

If you sell complex products such as heavy machinery or modular kitchen interior, you will have a lot to gain from a 3D configuration. It can give your products a 360-degree view and ensure that your customers get a full understanding of the features before they place an order.

Example of 3D product configuration

Here is a real-time example of a 3D product configuration from Opun Planner.

Opun_Planner-3D-product-configuration

3. Virtual Reality Product Configuration

Imagine, a real-world spectrum at one end and an immersive computer-generated simulation on the other end. This whole spectrum is known as Mixed Reality. In the middle of this spectrum is VR. It involves showing virtual objects in real-time at a physical space. By allowing virtuality to interact with real-world objects, the reality is literally being augmented.

In a VR environment, customers can examine the layout, interact with the product and verify the design before ordering the product.

When will you need a VR product configuration?

If you want the words modern, futuristic and cutting edge to be associated with your brand, Virtual Reality is the technology for you. It will allow customers to configure orders in a unique new way.

Example of VR product configuration

Take a look at this video to find out how VR experience is used in kitchen designing.

4. Augmented Reality Product Configuration

Augmented reality is solving many challenges in e-commerce, kitchen and furniture industry. It gives consumers the opportunity to test products from your online store in their home or work environment before making the purchase. This experience will help to eliminate the guesswork from the buying process.

When will you need an AR product configuration?

If you want to offer people access to real-time information about kitchen, furniture, historical places, education-based curriculums you can opt for AR. By using AR in your product, you can portray your brand as innovative and futuristic.

Example of AR product configuration

Take a look at this video to find out how AR experience is used in kitchen designing.

Technology Behind Product Configuration in Kitchen Websites

The art of visualization dates back to ancient times. Carve paintings or carvings on the wall are good examples of visualization in the historical context.

Similarly, when designing a kitchen, floor plans were used. It included measurements, furniture, appliances and anything else that is necessary for the plan.

With the development in computer graphics and allied technology, visualization has gone to a whole new level. AR and VR are yet to be explored more But, 3D visualization is used by engineers, architects, scientists and many other professionals to display their work.

Let’s take a look at the technology that brings 3D visualization to reality.

WebGL

WebGL (Web Graphics Library) is a JavaScript API used for real-time rendering of 3D and 2D graphics in a browser. It is based on OpenGL ES, a software API that is used on embedded systems such as smartphones and tablets. WebGL is designed and maintained by the Khronos Group

WebGL is compatible with Firefox, Google Chrome, Opera, Safari, Internet Explorer and Microsoft Edge. However, the user’s device must have proper hardware that supports these features.

Earlier, Flash was used to create interactive applications. At that time, it was useful for teaching complex subjects easily. But now, it is outdated, unscalable and not supported by modern browsers. WebGL has replaced Flash and it is now being used to create intuitive tools with complex graphics and interactions.

Even though it is a tough language to grasp, JS libraries such as Babylon.js and Three.js make it more accessible. This technology is a merging skillset between traditional developers, game developers and VFX artists.

With WebGL as the base, companies like Google, Mozilla and Microsoft are exploring additional 3D technologies such as WebVR and WebAR. These companies are trying to figure out ways on how AR and VR can be a part of the future browsing experience.

In 2015, with the introduction of A-Frame, Mozilla made VR technology more accessible in a browser. A-Frame is a VR framework for Three.js which supports Vive, Rift, Daydream, Gear VR, Google Cardboard and desktop experiences. Likewise in AR, experimental apps (WebARonARKit and WebARonARCore) for iOS and Android are being created by using Three.ar.js.

Brands like PS4 UI is already powered by WebGL. The architecture, e-commerce and kitchen sectors are also making a sizable amount of investment in 3D to update their product visualization in real-time.

Future of Technology in Kitchen Websites

Today’s kitchen doesn’t look anything like it did a decade ago. Appliances are sleeker, materials are better and color palettes are broader.

We’ve seen many kitchen manufacturers using 3D technology on their websites. Down the line, many will start using AR and VR because it will take the guesswork out of the design selection.

Another scientific discipline called Human Factors & Ergonomics (HF&E) will also play a major role in the kitchen industry. It refers to the application of psychological and physiological principles in designing a product. According to Wikipedia, The field is a combination of numerous disciplines, such as psychology, sociology, engineering, biomechanics, industrial design, physiology, anthropometry, interaction design, visual design, user experience, and user interface design.

All in all, the technological future of the kitchen industry is BRIGHT!

How Can ColorWhistle Help to Implement These Technologies Into Your Kitchen Web Application?

Product configuration in kitchen websites/kitchen web application has many benefits. Here are some of the main advantages.

  • Give a personalized user experience
  • Provide targeted customer service
  • Improve competitive advantage
  • Save time and money
  • Significantly reduce the difficulty of first contact
  • Strengthen customer loyalty
  • Offer support to sales as a digital sales consultant

ColorWhistle is equipped with the creative talent and technical know-how to provide top-notch 2D and 3D product integration services for your kitchen website and kitchen interior applications. Web or mobile, our kitchen interior configuration will be optimized for each end device.

Our team can also help to create a power-packed kitchen solution from scratch, i.e from website design, website development to 3D configuration. Please note that we are yet to explore the VR and AR arena. Right now, our team specializes in 2D and 3D configuration.

We can also provide 2D and 3D product integration services to clients from diverse industries and business verticals. Our team will be your reliable partner who can cater to your most specific needs.

If you have any custom requirements contact us now and share the details. We would be delighted to hear from you.

1973 – 2019: A Complete Evolution of Mobile and Mobile Apps

Are you wondering what people are doing with their mobile phones? Well, 90% of the time is spent on mobile apps.

We use apps to chat with friends, order food, purchase clothes, pay taxes and for lots of other stuff. On the whole, mobile applications have become an essential part of our life.

So, have you noticed the evolution of mobiles and mobile apps or is it just us?

Today, we are going to talk about the history of mobiles and mobile applications and try to understand how they became the center of our attention in a short period of time.

1973

Martin Cooper invented the first handheld cellular mobile phone

1976

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne

1979

Japan launched the first automated cellular network which was available for cars. It is now called as 1G

1983

Motorola DynaTAC 8000X was the first commercially available cell phone

1989

EPOC, a mobile operating system developed by Psion was released

1991

GSM (Global System for Mobile Communications) phone launched 2G digital cellular networks

1992

The first GSM phone, the Nokia 1011, was made commercially available

1993

First smartphone was announced for general use by IBM

1993

Apple’s first “tablet” the MessagePad was introduced

1994

IBM’s smartphone Simon went on sale which featured a touchscreen, email capability and built-in apps such as Address Book, Calculator, Calendar, Mail, Note Pad, and Sketch Pad

1994

Nokia also launched 2110 in Europe, it was one of the smallest GSM phones available

1997

PalmPilot was introduced which proved wanted a third type of mobile device between a cell phone and a laptop

1999

Wireless Application Protocol (WAP) was introduced

1999

Blackberry OS was released and made its debut for the Pager BlackBerry 850

1999

Handango, one of the first online software stores to sell mobile apps for personal digital assistants was founded

1999

The “web application” concept was introduced in the Java language in the Servlet Specification version 2.2

2000

Microsoft introduced the tablet PC

2002

BlackBerry 5810 smartphone was released

2002

Danger OS (The Danger Hiptop) was established

2003

Android Inc. was founded in California by Andy Rubin, Rich Miner, Nick Sears, and Chris White

2004

GetJar, an independent mobile phone app store founded

2005

Google acquired Android Inc. for at least $50 million

2005

The term Ajax was coined, and applications like Gmail started to make their client sides more interactive

2007

Steve Jobs introduced the long-anticipated iPhone

2008

Apple’s App Store went online with 552 apps

2008

Android operating system was released

2008

HTC Dream the first commercially released device to use the Linux-based Android operating system was released along with the Android market

2008

Backlash from developers prompted Apple to release SDK for developers

2009

Android paid applications support was introduced for developers in the United States and the United Kingdom

2009

webOS, also known as LG webOS was introduced. It is a Linux kernel-based multitasking operating system for smart devices like smart TVs has been used as a mobile operating system

2009

Samsung Galaxy app store for devices manufactured by Samsung Electronics was launched

2009

Aptoide, a software “marketplace” application for installing mobile applications that runs on the Android OS was released

2009

250 million devices were running Symbian

2009

JavaFX Script was a scripting language designed by Sun Microsystems was released

2009

JavaFX Mobile was publicly available as part of the JavaFX 1.1 release announced by Sun Microsystems

2010

F-Droid, a community-maintained software repository for Android, similar to the Google Play store was released

2010

Blackberry World, an application distribution service was released

2010

Android paid applications support was extended to an additional 29 countries

2010

BlackBerry Ltd. announced the QNX-based platform, BlackBerry Tablet OS, to run on its recently released BlackBerry PlayBook tablet computer

2010

Apple announced the Mac App Store, a similar app distribution platform for macOS

2010

iPad was released with approximately 3,000 apps available

2010

Java ME, designed by Sun Microsystems was acquired by Oracle Corporation

2011

The word ‘App’ was awarded the honor of being 2010’s “Word of the Year”

2011

Amazon Appstore for Android was established

2011

Opera Mobile Store, a platform-independent browser-based app store for mobile-phone owners and a digital application distribution platform was launched

2011

Appland, a cloud computing company that develops white-label app store solutions for mobile operators, mobile devices etc was founded

2011

Cafe Bazaar an Iranian Android marketplace was founded

2012

Google rebranded the Android Market and launched ‘Google Play’

2012

Google allowed increased size of an app by allowing developers to attach two expansions. Each expansion file with a maximum size of 2 gigabytes, giving app developers a total of 4 gigabytes

2012

Google introduced a new automated antivirus system, called Google Bouncer, to scan both new and existing apps for malware

2012

Microsoft store, a unified distribution point for apps, digital videos, digital music, and console games and e-books was launched

2013

Firefox Marketplace was established

2013

Apple informed developers that they could begin using appstore.com for links to their apps

2013

Apple announced an upcoming “Kids” section in App Store

2013

Ubuntu App Store was established

2014

Developers on Google Play were required to feature a physical address on the app’s page in Google Play

2014

Wear OS by Google, a version of Google’s Android operating system designed for smartwatches and other wearables was released

2015

Google started using a combination of automated tools and human reviewers to check apps for malware and terms of service violations before publishing it in the Play Store. It also introduced a rating system for apps and games, based on a given region’s official ratings authority

2016

Google Play Store, including all Android apps, was included to Chrome OS

2016

To improve app discoverability, Apple allowed developers to purchase advertising spots in the US App Store

2016

Google introduced Instant Apps at the company’s annual I/O developer conference

2016

Java ME was replaced with similar technology, PersonalJava

2017

Google added a “Free App of the Week” section, offering one normally-paid app for free

2017

App Store submissions containing pricing details, such as “free” in the name started getting rejected

2018

Notable custom Android distributions (ROMs) of the latest Android version 9.0 Pie was released publicly

2018

Due to Chinese regulations, 25,000 illegal apps were pulled down from the App Store in China

2018

With the release of JDK 11, Oracle has made JavaFX part of the OpenJDK under the OpenJFX project

2019

As of May, 78.9% of devices have OpenGL ES 3.0 or higher

2019

Huawei has released an operating system known as Harmony OS

The Bottom Line

Mobile applications are constantly evolving and it will not stop in the near future. They are kind of a big deal and occupying a dominant position. To stay relevant, it is important to have a dedicated mobile app for your business.

Developing mobile apps require a devoted team of developers because of the investment, time and intricacy involved in developing an app. Fortunately, ColorWhistle can help you with your mobile app development needs. From defining business goals to roadmaps, we can support your business with all the customization required to develop an awesome mobile app. Contact us anytime to discuss your mobile app requirements, we are always happy to help!

63 Types of Tourism in The World

Travel and tourism have become an essential part of our life as it refreshes the mind and reduces stress. It is also one of the fastest-growing industry which makes a significant contribution to the world’s GDP.

In recent years, the tourist infrastructure has developed to a great extent. So, exploring different parts of the world has become quite easy. According to the World Tourism Organisation, in 2018, international tourists reached 1.4 billion, two years ahead of the forecast.

The diversity of tourism ensures that there is something for everyone to do. In this blog, we have listed the various types of tourism in the world. Travelers can take advantage of this blog to plan their next adventure, whereas travel agencies and tour operators can use this information to pull out strategies and grow your business.

1. Adventure Tourism

Adventure_Tourism

Adventure tourism involves the exploration of remote places where travelers can expect the unexpected. It involves connecting with a new culture or new landscape and at the same time being physically active. Some of the adventure tourism activities involve day hiking, backpacking, zip lining, free fall, rafting, mountain biking, skiing and snowboarding.

2. Accessible Tourism

Tourism-Types-Accessible_Tours

Accessible tourism ensures people get access to tourist destinations, products and services regardless of physical limitations, disabilities or age. This tourism market was promoted through the research commissioned by the European Commission where the stakeholders provided insights on the complexities involved in accessible tourism. The European Network for Accessible Tourism has facilities such as barrier-free destinations, activities, exhibits, attractions and more.

3. Agritourism

Tourism-Types-Agri_Tours

Agritourism or agrotourism tourism normally occurs on farms. It gives travelers an opportunity to experience rural life, taste the local genuine food and get familiar with various farming tasks. This type of tourism is also referred to as farm stays in Italy. Some of the types of agritourism are direct market agritourism, experience and education agritourism, and event and recreation agritourism.

4. Alternative Tourism

Alternative_Tourism

Alternative tourism, also known as specific interest tourism (SIT) involves travel that encourages interaction with local government, people and communities. Many travelers choose alternative tourism because they love nature and want to preserve it. Some of the approaches by alternative tourism involve ecotourism, adventure tourism, rural tourism, sustainable tourism, solidarity tourism, etc.

5. Atomic Tourism

Atomic_Tourism

Atomic tourism has recently emerged where tourists learn about the atomic age by traveling to sites such as museums with atomic weapons, missile silos, vehicles that carried atomic weapons. Some of the top atomic tourist sites in the world are The Trinity Site, Doom Town, The Titan Missile Museum, Hanford B Reactor, Los Alamos, The National Museum of Nuclear Science & History, Enola Gay, Chernobyl and Pripyat, Hiroshima, Bikini Atoll and Malan Military Expo Park.

6. Benefit Tourism

Tours-Types-Benefit_Tourism

According to Medical Dictionary, ‘’A popular term for a non-British citizen (e.g., from the EU) who comes to the UK to live off social security and other entitlements, including child benefit, child tax credit, state pension credit, jobseeker’s allowance, and employment and support allowance.’’ These benefits are only afforded to those who meet the UK’s “right-to-reside” test.

7. Birth Tourism

Tours-Types-Birth_Tourism

Birth tourism also known as maternity tourism is the practice of traveling to another country for giving birth. The main reason for this practice is to obtain birthright citizenship. Other reasons include access to public schooling, healthcare and sponsorship for the parents. Some of the countries that give citizenship by birthright include United States, Canada, Mexico, Argentina, Brazil, Bolivia, Jamaica, and Uruguay.

8. Boat Sharing

Boat_Sharing-Tourism

Boatsharing is the act of sharing boats with other people who want to go to the same place. They split the cost of boat, captain or skipper cost. Some of the famous boatsharing associations in the world are Boatide, Sailbox, Bootschaft, Steamboat, Antlos and Boatshare.

9. Booze Cruise

Booze_Cruise_Tours

Booze cruise is a brief trip from Britain to France or Belgium with the intention of buying personal supplies such as alcohol or tobacco in bulk. This is legally acceptable and must not be confused with smuggling. In other countries, this term is used for an outing on a ship or boat which involves a significant amount of drinking.

10. Business Tourism

Business_Tourism

Business tourism involves traveling to a destination away from home or a normal workplace. It is a type of travel for professional purposes rather than personal. Some types of business tourism are incentive travel, exhibitions & trade fairs, conferences & meetings, and corporate events.

11. Birdwatching

Tours-Types-Birdwatching_Tourism

Birdwatching is observing birds in their natural habitat. These birds are observed with the naked eye or visual enhancement devices such as binoculars, telescopes and listening devices. The world’s top birdwatching destinations are South Georgia Island; Cape May, New Jersey; Patanlal, Brazil; Broome, Western Australia; New Guinea Highlands; Nagaland, India; Kakum National Park, Ghana; Mindo, Ecuador; Hula Valley, Israel; and Kruger National Park; South Africa.

TABLE OF CONTENT

12. Camping

13. Culinary Tourism

14. Cultural Tourism

15. Dental Tourism

16. Disaster Tourism

17. Domestic Tourism

18. Recreational Drug Tourism

19. Enotourism

20. Escorted Tour

21. Experiential Travel

22. Experimental Travel

Read More . .

12. Camping

Camping_Tourism

Camping is a famous outdoor activity that involves an overnight stay in a tent or recreational vehicle. It is considered as an inexpensive accommodation option. A minimum of one night is spent, distinguishing it from day-tripping, picnics, and other short-term recreational activities. There is also one more luxurious type of camping called Glamping. Some of the famous camping types are tent camping, backpacking/hiking, survivalist camping, canoe camping, RV and van camping.

13. Culinary Tourism

Culinary_Tourism

Culinary tourism or food tourism is for food enthusiasts who love to explore new food destinations. This is a welcome change from the standard travel itinerary as the trip involves the opportunity to learn new cooking techniques or attend a food tasting. Some of the top culinary tourism destinations in the world are Italy, Spain, Dubai, Thailand, India, Tokyo, Bangkok, Japan, Peru, Ethiopia and New Orleans.

14. Cultural Tourism

Cultural_Tourism

Cultural tourism is where travelers engage with a country or religion’s culture, especially the lifestyle and other elements that shaped the life of the people. Tourists get immersed with related activities such as rituals and festivals. Some of the popular cultural tourism destinations in the world are Madagascar; Lombok, Indonesia; Latvia; Haida Gwaii, British Columbia; Northern Sri Lanka; Chiang Mai, Thailand; Aristi, Greece; Western Cape, South Africa and Tamil Nadu, India.

15. Dental Tourism

Dental_Tourism

Dental tourism or dental vacation involves people seeking dental care out of their local healthcare system. It may also be accompanied by a vacation. In developed countries like USA and Canada, dental care is expensive. So, dental tourists travel for low-cost dental care. Some of the famous dental tourism destinations include Mexico, Thailand, Panama, Philippines, Spain, Hungary, Romania and India.

16. Disaster Tourism

Disaster_Tourism

Disaster tourism or dark/black/grief tourism involves visiting environmental disaster places that are either natural or man-made. People are attracted to this type of tourism because of its social, academic or cultural essence. Some of the most famous disaster tourism spots in the world are Hurricane Katrina, Pompeii, Exxon Valdez Oil Spill, Naval Air Engineering Station Lakehurst, Nevada National Security Site, Johnstown Flood National Memorial and 9/11 Memorial.

17. Domestic Tourism

Domestic_Tourism

Domestic tourism involves residents of a country traveling within the same country. For example, if you are living in Manhattan and travel to Texas, it is called domestic tourism.

18. Recreational Drug Tourism

Recreational_Drug-Tourism

Recreational drug tourism is a type of travel for the purpose of using recreational drugs that are unavailable, illegal or expensive. These types of tourists may cross a national border to obtain a drug that is not sold in their country. Some of the popular destinations where recreational drug tourism is thriving are Peru, Morocco, Colombia, Colorado, Netherlands, Bolivia and Laos.

19. Enotourism

Tourism-Types-Enotourism

Enotourism, oenotourism, wine tourism, or vinitourism involves tasting, consumption or purchase of wine. These tourists visit wineries, taste wine, go on vineyard walks or even take part in the harvest. Some of the world’s top destinations for wine tastings are France, Portugal, Greece, Italy, Argentina, Australia, South Africa, Spain, New Zealand, Moldova and Chile.

20. Escorted Tour

Tourism-Types-Escorted_Tour

An escorted tour is a type of tourism where travelers are guided in groups. Usually, it is a walking tour where a guide takes the group to historical or cultural sites. Under escorted tours, the guide or agency will take care of all the planning. Travelers can sit relax and enjoy the trip knowing that they are doing the best of everything.

21. Experiential Travel

Tourism-Types-Experiential _Travel

Experiential travel or immersion travel is a tourism type where travelers experience a country by enthusiastically engaging with its history, people, culture and food. Some of the famous experiential travel trips are exploring Cuban culture, tag sharks in the Exumas, crossing the Antarctic Circle, catapult at 3Gs in Nevis Vally, safari in Tanzania, visiting Nomadic Herders and Reindeer, trek to the Tiger’s Nest and swimming with whale sharks in Mexico.

22. Experimental Travel

Experimental_Tourism

Experimental Tourism is an approach where travelers don’t visit the places of ordinary attraction. This type of tourism involves humor, serendipity, and chance. Some of the experimental travel types include flying by night, slow-return travel, alphabet travel, twelve travel, blind travel, find your other half travel and Vacilando.

TABLE OF CONTENT

23. Extreme Tourism

24. Ecotourism

25. Fashion Tourism

26. Garden Tourism

27. Genealogy Tourism

28. Geotourism

29. Halal Tourism

30. Honeymoon Tourism

31. Industrial Tourism

32. International Tourism

33. International Volunteering

Read more . .

23. Extreme Tourism

Tours-Types-Extreme_Tourism

Extreme tourism or shock tourism involves traveling to dangerous places such as mountains, jungles, deserts, caves, canyons etc. The main attraction is the adrenaline rush caused by the risk. Some extreme tourist attractions in the world are cage of death in Australia, cliff jumping in Norway, Iguazu boat ride in Brazil, CN tower edge walking in Toronto, volcano bungee in Chile, zorbing in New Zeland, and El Caminito Del Rey Trekking in Spain.

24. Ecotourism

Tourism-Types-Eco_tourism

Ecotourism involves visiting undisturbed natural areas. It promotes conserving the environment and improving the well-being of local people. Some of the best ecotourism destinations in the world are Alaska, The Amazon, Antarctica, Australian Blue Mountains, Borneo, Botswana, Costa Rica, Dominica, Galapagos Islands and Himalayas.

25. Fashion Tourism

Tourism-Types-Fashion_Tours

Fashion tourism involves visiting a particular place to enjoy, experiment, discover, study, trade and buy fashion. It evolved out of creative tourism, cultural tourism and shopping tourism sectors. The top fashion destinations in the world are New York, Paris, Barcelona, London, Rome, Milan, Hong Kong, Los Angeles, Berlin and Toronto.

26. Garden Tourism

Tours-Types-Garden_Tourism

Garden tourism is a niche tourism which involves traveling to botanical gardens and places that has a rich history of gardening. Famous gardens which attracts tourists around the world are Sissinghurst Castle Garden, Stourhead, Versailles, Giverny, Villandry, Rivau, Keukenhof, Villa d’Este, Villa Lante, Alhambra, Longwood Gardens, Filoli, Taj Mahal and Ryōan-ji.

27. Genealogy Tourism

Tours-types-Genealogy_Tourism

Genealogy tourism or roots tourism involves tourists who travel to their ancestral place to reconnect with their past or to walk in the footsteps of their forefathers. It is a worldwide industry and prominent in countries that have experienced mass immigration.

28. Geotourism

Tours-Types-Geo_tourism

According to National Geographic, Geotourism sustains or enhances the distinctive geographical character of a place—its environment, heritage, aesthetics, culture, and the well-being of its residents. Top geotourism destinations in the world are Tennessee River Valley, Sierra Nevada. Scenic, Wild Delaware River, Heart of the Continent, Crown of the Continent, Lakes to Locks Passage, Sedona Verde Valley, Four Corners and Bahamas.

29. Halal Tourism

Tours-Types-Halal_Tourism

Halal tourism is geared towards Muslim families who follow the rules of Islam. The accommodation service providers in such destinations do not serve alcohol and have a separate swimming pool and spa facilities for men and women. Famous Halal tourism destinations in the world are Malaysia, UAE, Turkey, Indonesia, Saudi Arabia, Morocco, Jordan and Qatar.

30. Honeymoon Tourism

Tourism-Types-Honeymoon _Tours

Honeymoon tourism is taken soon after a couple is married. Generally, newlyweds spend more on this than any other type of tourism. Popular honeymoon destinations in the world are Cappadocia, Turkey; Harbour Island, Bahamas; Harbour Island, Bahamas; Livingstone, Zambia; Pacuare River, Costa Rica; Sintra, Portugal; Sintra, Portugal; Railay, Thailand; and Torres del Paine, Chile.

31. Industrial Tourism

Tours-Types-Industrial_Tourism

Industrial tourism are visits to industrial sites of a particular location. This concept has taken a renewed interest in recent times and attracts tourists to visit industrial heritage and modern sites. Some of the popular industrial tourism destinations in the world are Kawasaki, Japan; Saint-Nazaire, France; Belle Isle, United States; Bataan, Philippines; and Munich, Germany.

32. International Tourism

International-Tourism

The World Tourism Organization (WTO) defines tourism as ‘traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes’. This tourism has increased due to the impact of greater globalization. Some of the popular international tourism destinations are France, Spain, United States, China, Italy, Mexico, Germany, Thailand and United Kingdom.

33. International Volunteering

International-Volunteering-Tourism

International volunteering also known as voluntourism is where people work for an organization or cause outside their home country. According to recent trends, this type of tourism has become popular in many countries. Famous international tourism destinations in the world are Thailand, Cambodia, India, Peru, Philippines, Sri Lanka, Nepal, Tanzania, Morocco and Ghana.

TABLE OF CONTENT

34. Jungle Tourism

35. Justice Tourism

36. LGBT Tourism

37. Libel Tourism

38. Literary Tourism

39. Militarism Heritage Tourism

40. Motorcycle Touring

41. Music Tourism

42. Medical Tourism

43. Nautical Tourism

44. Political Tourism

Read More . .

34. Jungle Tourism

Tourism-Types-Jungle_Tours

Jungle tourism is a subcategory of adventure tourism which is nothing but traveling to the jungle regions of the earth. The top jungle tourism destinations in the world are The Jungles of Kipling, The Jungles of Borneo, The Brazilian Amazon, Sinharaja Forest Reserve, Tarzan’s Africa, The Wild Jungles of Papua New Guinea, Christmas Island’s Crazy Wildlife, Ancient Waipoua Forest, Peru Cloud Forest and Monteverde Cloud Forest.

35. Justice Tourism

Tourism-Types-Justice_Tours

Justice tourism or solidarity tourism aims to create economic opportunities for local communities, positive cultural exchange and political/historical education. This may overlap with revolutionary tourism. It is particularly promoted in Bosnia and Palestine.

36. LGBT Tourism

Tourism-Types-LGBT-Tours

LGBT tourism is a form of niche tourism marketed to gay, lesbian, bisexual and transgender people. These tourists usually open about their sexual orientation or gender identity, travel to LGBT friendly destinations and travel with other LGBT people irrespective of destination. The top LGBT tourism destinations are Montreal, Brno, Myanmar, New York, New York, Thailand, Chicago, Sitges, Tel Aviv, Puerto Rico, Taipei, Barcelona, Rio de Janeiro and Saba.

37. Libel Tourism

Tourism-Types-Libel_Tours

According to Dictionary.com, the act of suing a writer for alleged defamation in a foreign jurisdiction where there are weak libel laws. England, Singapore, New Zealand, Kyrgyzstan and Australia are popular libel tourism destinations.

38. Literary Tourism

Tourism-Types-Literary_Tourism

Literary tourism deals with tourists visiting birthplaces, burial sites, museums and other sites associated with authors or literary creations. Some scholars refer to this as a contemporary type of secular pilgrimage. Popular literary tourism destinations are London, Stratford-upon-Avon, Edinburgh, Dublin, New York, Concord, Paris, San Francisco, Rome and St Petersburg, Russia.

39. Militarism Heritage Tourism

Militarism-Heritage-Tourism

Militarism heritage tourism is a type of tourism where people visit former military sites. Some of the famous militarism heritage tourism locations are World War (I, II), Pacific Wars, Holocaust remembrance, American Revolution and more.

40. Motorcycle Touring

Tourism-Types-Motorcycle-Touring

Motorcycle touring involves a motorcycle. Tourists either buy or rent bikes that are equipped for long travel and luggage carrying capacity. Some of the popular motorcycle riding spots in the world are Leh & Ladakh, Ceuta to Marrakesh loop, Pyrenees Loop, Cape Town Circuit, Dales and Moors, Istanbul to Anatolia, Chasing Che, Tibet to Everest and Australia’s Great Ocean Road.

41. Music Tourism

Tourism-Types-Music _Tours

Music tourism involves visiting a city or town to see musical festival or music performance. In recent years, music tourism has transformed into a massive global phenomenon. Popular destinations for music tourism are Liverpool, Havana, Pune, Trinidad and Tobago, Tokyo, Vienna, Asheville, Essaouira and Berlin.

42. Medical Tourism

Medical_Tourism

Medical tourism refers to people traveling to another country to get medical treatment. People from developed countries travel to developing countries to get low-priced medical treatment. Popular medical tourism destinations in the world are India, Malaysia, Brazil, Thailand, Mexico, Costa Rica, Taiwan, South Korea and Singapore.

43. Nautical Tourism

Toursim-Types-Nautical-Tours

Nautical tourism combines sailing and boating with vacation activities. It also encompasses marine tourism activities such as sailing, yachting, cruising and diving, coastal water sports, boat shows and more. Some of the world’s top nautical tourism destinations are Croatia, Netherlands, Australia, South America and the United States.

44. Political Tourism

Political-Tourism

Political tourism refers to journeys taken with political intent. Such trips involve traveling to the areas of conflict to study the circumstances, understand the situations of both sides and develop knowledge about local history. Some of the popular political tourism destinations are Israel, Palestine and Africa.

TABLE OF CONTENT

45. Religious Tourism

46. River Cruise

47. Romance Tours

48. Rural Tourism

49. Safari Holidays

50. Science Tourism

51. Self-Guided Tour

52. Set-Jetting

53. Slum Tourism

54. Space Tourism

55. Sports Tourism

Read More . . 

45. Religious Tourism

Religious_Tourism

Religious tourism, also known as faith tourism refers to traveling individually or in groups to holy sites. These sites are also visited by non-religious tourists who want to know the cultural, historical and religious significance. Famous religious tourism destinations in the world are Shwedagon Pagoda, Basilica of San Vitale, MECCA, Harmandir Sahib, Temple of Heaven, Bahá’í Gardens, The Vatican, Wat Rong Khun, Saint Basil’s Cathedral, Paro Taktsang, Spanish Synagogue, and Jerusalem

46. River Cruise

Tourism-Types-River_Cruise_Tours

River cruise is a voyage along inland waterways which has several port stops along the way. Typically, travel time lasts longer than a week. Some of the world’s popular river cruise are River Nile cruise, Amazon river cruise, Yangtze river cruise, Danube river cruise, Mekong river cruise, Rhine river cruise, Volga river Cruise, Kerala backwaters cruise, Mississippi river cruise and Douro cruise.

47. Romance Tours

Romance-Tourism

Romance tours are organized by tour operators where men go to countries to meet women for either romance or marriage. These types of tour first took place in Russia and the CIA, but recently moved to other parts of the world such as South America and Asia.

48. Rural Tourism

Tourism-Types-Rural_Tours

Rural tourism occurs in rural environments and involves rural experience. Tourists visit these places to understand the lifestyle of these people. Some of the popular rural tourism destinations are Pielachtal, Dirndl, Durbuy, Sveti Martin na Muri, Troodos, Florina, Örség, Clonakilty District, Specchia, Kuldiga, Theerthamalai and Nadur

49. Safari Holidays

Tourism-Types-Safari_Holidays

Safari holidays involve watching wild animals in their natural habitat to observe and photograph wildlife. It generates the most number of revenues in several African countries. Popular safari destinations in the world are Victoria Falls, Serengeti National Park, Kruger National Park, Masai Mara National Reserve, Ngorongoro Crater, Addor Elephant National Park, Tarangire National Park, Amboseli National Park, Sabi Sands Game Reserve and Chobe National Park.

49. Science Tourism

Tourism-Types-Science_Tours

Science tourism is visiting and exploring scientific landmarks such as museums, laboratories, observatories and universities. It also includes viewing scientific events such as solar eclipse. Top scientific tourism destinations in the world are The Long Now 10,000 Year Clock, Nevada’s Solar System in Black Rock, Hobby-Eberly Telescope, Large Hadron Collider, Tesla’s laboratories, Blood Falls, Antarctica’s Dry Valleys and SpaceX Research Facility.

50. Self-Guided Tour

Self_Guided-Tourism

Self-guided tour or self-governing tour or solo trips is a type of tour where the traveler is responsible for getting from point A to point B on their own. They travel based on information such as maps, instructions and suggestions provided by tourist attractions. Some of the popular types of self-guided tours are walking tours, cycling tours and cross-country skiing.

51. Set-Jetting

Set_Jetting-Tourism

Set-jetting is the latest trend that involves traveling to destinations that are seen in movies. Visiting stately homes like in the Jane Austin movies, touring London in high-speed boats like James Bond are good examples. Top set-jetting destinations in the world are Breaking Bad (New Mexico), Harry Potter (England) and The Wire (USA). there is also one more type of tourism called Tolkien tourism where fans of the Lord Of The Rings universe travel to the sites of the film, especially in New Zealand.

52. Slum Tourism

Tourism-Types-Slum_Tours

Slum tourism or ghetto tourism involves visiting impoverished areas. The purpose of this tourism is to provide tourists a chance to see the ‘non-touristy’ areas of a country. Some of the top slum tourism destinations in the world are South Africa, India, Brazil, Poland, Kenya, Philippines and others.

53. Space Tourism

Space-Tourism

Space tourism involves traveling into space for recreational purposes. Even though this sounds futuristic, it has already established history. A Russian Space Agency has already facilitated successful orbital space tourism. The different types of space tourism are orbital, suborbital and lunar.

54. Sports Tourism

Sports_Tourism

Sports tourism involves either observing or participating in a sporting event. It is one of the fastest-growing sectors and equates to $7.68 billion. Sports tourism is also classified into sports event tourism, celebrity and nostalgia sport tourism and active sport tourism. Normally, tourists are attracted to events such as the Olympic Games, the FIFA World Cup, F1 Grand Prix, World Tennis Championship, BWF World Championships and Cricket World Cup.

TABLE OF CONTENT

55. Stag Party Tourism

56. Sustainable Tourism

57. Three-Dimensional Virtual Tourism

58. Tombstone Tourist

59. War Tourism

60. Water Tourism

61. Wellness Tourism

62. Whale Watching

55. Stag Party Tourism

Stag_Party-Tourism

Stag party tourism is participating in a bachelor party which is usually held in another country. Some of the famous stag party tourism destinations are Central Europe and the Baltics, Amsterdam, UK and Spain.

56. Sustainable Tourism

Tourism-Types-Sustainable_Tours

Sustainable tourism or responsible tourism involves traveling to a place in order to make a positive impact on the environment, society and economy. It benefits everyone involved and not just one half of the equation. The top sustainable tourism destinations in the world are the Republic of Guyana, Ljubljana, Slovenia, Portugal, Chumbe Island in Tanzania, Bardia National Park and Ecuador’s Galapagos National Park.

57. Three-Dimensional Virtual Tourism

Three-Dimensional- Virtual-Tourism

3DVT or 3D virtual tourism allows travellers to explore a place without physically travelling via a smartphone or computer. Such type of tours are created with 3D models and 2D panoramic images, a sequence of hyperlinked still or video images, and image-based models of the real world along with sound effects and text.

58. Tombstone Tourist

Tourism-Types-Tombstone_Tourist

Tombstone tourist is an individual who enjoys history of famous deaths, cemeteries, epitaphs and gravestone rubbing. Such type of tourists are particularly interested in the historical aspect of such places.

59. War Tourism

Tourism-Types-War_Tour

War tourism involves travelling to war zones for sightseeing or historical study. Such types of tourists get the thrill in travelling to dangerous and forbidden places. Some of the top war tourism destinations in the world are Baghdad, Iraq; Damascus, Syria; Mogadishu, Somalia; Gaza, Palestine, Kashmir, India; Jonglei and Upper Nile, South Sudan; Tripoli, Libya; Central African Republic; Kabul, Afghanistan; and Yemen.

60. Water Tourism

Water-Tourism

Water tourism or nautical tourism combines sailing and boating with vacation & holiday. When people plan to travel on a vacation, many have a strong desire to head to the water. Some of the popular water tourism destinations in the world are Rome, The Grand Canyon, Indonasia, New York, Costa Rica, Cambodia, Peru, Mumbai, Turkey, Australia. and Netherlands.

61. Wellness Tourism

Wellness-Tourism

Wellness tourism involves travelling to promote health via physical, psychological, or spiritual activities. This should not be confused with medical tourism because wellness tourists travel to maintain their health. The top wellness tourism destinations in the world are India, Spain, Singapore, Malaysia, California, Bali, Italy and Hawaii.

62. Whale Watching

Whale_Watching-Tourism

Whale watching involves observing whales and dolphins in their natural habitat. Tourists visit such places for scientific and educational purposes. The top whale watching places in the world are Seattle, USA; Kaikoura, New Zealand; Maui, Hawaii; Hermanus, South Africa; Big Sur, California; Galle, Sri Lanka; Husavik, Iceland; Los Cabos, Mexico; Quebec, Canada; and The Azores, Portugal.

What Are The Industries Related to Travel and Tourism?

Depending on the nature of travel, tourists are in need of certain facilities and services. Thus travel and tourism represent a broad range of related industries. They are,

  • Hotel and lodging services
  • Food and beverage industry
  • Transportation
  • Cultural industries
  • Tour operators
  • Travel agencies
  • Industry dealing with real estate, finance, leasing and insurance

How Tourism Providers Can Take Advantage of ColorWhistle’s Travel Website Design and Development Services?

ColorWhistle is a reliable company offering unified travel website design; travel website development; and API integration solutions to B2B and B2C customers.

From fascinating design, secure payment and online bookings our highly professional and talented team can take care of all your needs. If you like to learn more about travel, take a look at our detailed travel resource library which has many useful information for travel agents, travel operators and people in the travel business.

Let’s build great things together. To get started, contact us now. We will bring your travel business online and grow it with passion.

Did we miss any other type of tourism in our blog? Do share them in the comments section below.

DisclaimerAll the images in this blog belong to pexels.com. ColorWhistle does not own them.

Find What We Say

55 Healthcare & Medical Industry Website Design Ideas and Inspiration

The success of healthcare providers relies on the quality of their service. On the other hand, in an age where most of us search for information online before making a decision, a well-designed healthcare website is the most important marketing asset.

According to the research conducted by LSA Insights, consumers researching nursing homes, physical therapists, and chiropractors are most likely to call healthcare providers after performing a search. In a lot of healthcare verticals, consumers also shift from online search to phone calls.

Most of the people who visit healthcare websites are looking for information. So, these websites must be aesthetically pleasing, user-friendly, and easy to navigate. Based on these criteria, we listed some of the best medical and healthcare website design inspiration that will give you an idea on how to make your website look professional.

The Best Healthcare & Medical Industry Website Designs

The healthcare industry provides many services to support the needs of a community or individual. It classifies the different products/services by sectors. However, a universally accepted classification does not exist. So, we have broadly classified the industry into 4 main subsectors.

Healthcare Website Inspiration Segment 1: Hospitals

Hospitals offer diagnostic and medical treatment services for inpatients and some outpatients. This category includes general medical and surgical hospitals, psychiatric and substance abuse hospitals, specialty hospitals and more. Let’s, take a look at some of the well-designed hospital websites.

1. Virtua Health System - Site
Virtua-Health-System-Hospital-Website
2. Vidant Health - Site
Vidant-Health-Hospital-website
3. Rush - Site
Rush-Hospital-Website
4. Regional One Health - Site
Regional-One-Health-Website
5. Northwestern Medicine - Site
Northwestern-Medicine-Website-Design
6. Mercy Health - Site
Mercy-Health-Care-Hospital-Website
7. Memorial Healthcare - Site
Memorial -Healthcare-Hospital-Website
8. GW University Hospital - Site
George-Washington-University-Hospital-Website
9. Columbus Regional Health - Site
Columbus-Regional-Health-Hospital-Website
10. Cleveland Clinic - Site
Cleveland-Clinic-Hospital-Website
11. Children’s Hospital - Site
Children’s-Hospital & Medical-Website
Colorwhistle-Statistics

According to Google, search is by far the preferred way for patients to find healthcare providers online.

Healthcare Website Inspiration Segment 2: Nursing and Residential Care Facilities

They provide residential care combined with nursing, supervisory or any other care that is required. This category includes nursing care facilities, urgent care centers, mental health centers and more. Let’s, take a look at some of the well-designed websites in the nursing and residential care sector.

1. Venturi Healthcare - Site
Venturi-Healthcare-Nursing-Website
2. Split Rock - Site
Split-Rock-Helathcare-Website
3. Morningside Nursing - Site
Morningside-Nursing-Rehabilitation -Website
4. Office of Mental Health - Site
Mental-Healthcare-Office-Website
5. Harlem Center - Site