Building An Enterprise Website – An All-In-One Guide For Design, Development, And Marketing

Building an enterprise-level website is different than simply going out and buying a template, dragging blocks onto the page, writing text, and placing images.

Enterprise Website is a step-up version of not just having a presence on the web but also serving as your digital marketing hub: everything should flow from there – capturing leads, producing sales.

In our prolific experience as a trusted technology partner for website development, we have noticed common problems on many enterprise websites. It includes lack of consistency, say in URL structure, design; longer downtimes; lack of meaningful content and by virtue, improper indexing by search engines.

Capital is never an issue with corporations but interdependence may sometimes kill innovation.

Take for instance, what’s more aggravating than attempting to get three people on your team to agree on a content marketing idea? Let’s raise the stakes to 10? Or 20? Plus the entire sales team? And a majority of the C-suite?

The world of enterprise marketing is where scaling content programs becomes more political, corporate silos. You may require more creative discretion, administrative flexibility and cross-department communication in order to overcome such challenges.

Two major categories of thinking are involved while building enterprise websites: Technical (branding, content creation and marketing approaches, inventory management, code incorporation and more) and Governance (inputting and proofing standard across multiple sites).

Here is where we suggest innovation through technology partnerships.

Further, how can Website Revamp/Redesign Strategists, Enterprise Marketers, IT Directors, Digital Officers extract the maximum out of this blog to build an enterprise website?

We have compiled the top trends involved in designing, developing and marketing your enterprise website for your reference.

Design Trends

Designing regular websites demand stunning visuals or original layouts. Whereas for enterprises, there are functional elements of web design that are much more important to consider.

Here is where we suggest you to concentrate more on the User Experience (UX) part rather than User Interface (UI). UX is more of a concept or rather a feeling that promises seamlessness, responsiveness, and the overall premise of the website. On the other hand, UI comprises elements, tools, and digital interfaces directly associated with the design process.

And if it is not addressed sufficiently, the below statistics tell us that:

  • Up to 15% of IT projects are abandoned and at least 50% of a programmer’s time during the project is spent redoing work. If proper measurements, goals, and test processes were implemented upfront, the majority of this wasted time could be prevented.
  • You could be losing out on significant conversion rates if at least 10% of your development budget is not spent on improving usability.

Looks like 2021 will bring dark mode, mixed media, and 3d elements to the forefront with a high focus on page speed and user experience.

Here are some trending UX strategies:

Information Architecture

Mobile-first Design

Decrease Choices

Modern Design Practices

1. Information Architecture

Information architecture refers to the way your content is structured on your site.

Hierarchical

ColorWhistle.com, for instance, uses a primarily hierarchical structure, with broad categories at the top that open up more narrow options as you click through

Sequential

TurboTax, for example, uses this structure which requires users to go step-by-step through a determined path

Matrix

Ecommerce websites will prefer this structure as it allows the users to filter options (so users can sort by date or topic, for example) and click-through as needed

Topic

Wikipedia is organized by subject matter

Chronological

Organized by date and commonly used for blogs or other content-heavy sites.

Audience

Ecommerce websites like clothing retail may benefit by segmenting content by user groups. 

These structures aren’t mutually exclusive, and many enterprises use them together to successfully organize their sites. However,

“Remember that conversion rates decrease with every new page users have to click through…”

2. Mobile-first Design

If your business site doesn’t work well on mobile, 48% of users will not take your business seriously. This will definitely hurt your bottom line.

Also, there is no denying the fact that Google is a market leader in search engines. If Google is penalizing things like large interstitial ads (which can be annoying on desktop but are unbearable on mobile), unplayable videos, or poor site performance, building a well-designed website should support consistent experiences on every screen size (desktop, mobile, tablet), with the same ability to optimize for conversions, measure engagement and structure content.

3. Decrease Choices

Here’s a decade old jam study that shows how too many choices make people less likely to make a decision. It is even more than relevant today as more and more businesses are making their online presence.

The best way to go about is to highlight one or two actions, then put the rest on another page for users who continue to look for more information.

4. Modern Design Practices

Research shows that 75% of website credibility is based on only aesthetics. Also, there’s a common saying that goes around: good design is good business.

Modern design practices follow a conversion-centric design. It involves the use of icons, animations, bright colors, retro fonts (if your business vertical allows) that calls attention to certain elements on the page.

Reading content on your web pages also requires you to follow either a Z-shape or an F-shape pattern.

Modern Design Practices

Image Source: UXplanet

Modern Design Practices 2

Image Source: UXplanet

We are also witnessing some retail websites switching to better UX by moving the account creation process to the end – essentially after the purchase. This facilitates the process without sacrificing the business goal of keeping customers engaged.

You may also find this blog post interesting >> Web design mistakes you must avoid in 2021

Development Trends

Over recent years, Web development, especially frontend web development, has gained quite some complexity.

We have more libraries than ever, more ways of writing (frontend) code, etc. There are more patterns evolving and more alternatives for existing technologies like (React vs Angular vs Vue, REST vs GraphQL, SQL vs NoSQL).
This can be overwhelming! But it can lead to complicated solutions.

Honestly, in this battle of choices, we kind of forgot about the actual goal of web development: building great websites (with great user experiences) for the end-user. Thus, keeping things simple,

  • Move code to the server-side if it makes more sense there.
  • Avoid highly complex client-side solutions if some server-side code allows you to get rid of a problem entirely. The recent announcement of React Server-Side Components fits into that picture.
  • Optimize performance, optimize images on the website, build responsive web pages, and so on.

With a User-centric framework in mind, let’s dig further into the trends in enterprise web development that already begin some time ago.

The Rise of Progressive and Hybrid Web Apps

Ensuring Cybersecurity is a Critical Challenge

Focus on Mobile Page Optimization

Content-as-a-Service Model

The Rise of Low-Code Platforms

Unknown Opportunities & Challenges with 5G Network

Immersive Experiences Gain Popularity

Automation is Here to Stay

1. Rise of Progressive & Hybrid Web Apps

Single Page App is one of the trends of recent years that works inside a browser and does not require page reloading during use. Some frequently used examples are Gmail, Facebook.
A Progressive Web App is almost always a Single Page App.

We consider a Progressive Web Application (PWA) more of a mindset than a technique. PWAs enable websites to load quickly and still work offline. They make things easier for developers than building native applications for every device (Android/iOS).

Twitter, Forbes, and AliExpress are among the many leading companies to have already adopted PWA solutions for their multiple benefits. And, after Pinterest introduced PWA, its core engagement rose by 60% and the time users spent on-site, by 40%.

Building native mobile applications is a much longer process than building a traditional website, especially when you need to include personalization elements.

“If you’re considering a revamp to your desktop web application, you will need to optimize for mobile devices as well. Rather than build two applications, develop your website as a PWA for a better customer experience on mobile.”

2. Cybersecurity Remains to be a Critical Challenge

The global cost of data breaches reached $3.86 billion in 2020. The exuberant digital shift made by businesses during the ongoing pandemic has unintendedly staged a novel cyberattack. Only 45% of companies with full security integration can fix critical vulnerabilities within a day.

Now is also a good time to invest in scaling up your organization’s IT armor against unforeseen cyberattacks. Integrating security solutions like:

  • hashing protocols,
  • machine-learning algorithms for fraud detection,
  • blockchain-based
  • Solutions can mitigate the key security risks.

We would encourage you to read our analysis of the latest WordPress security threats.

>> Further, here is another blog post on best practices to ensure website security.

3. Improving the Functionality on Mobile Devices

Enterprise app development companies often saw the smartphones essentially as additional screens in order to access operational data. At present, there is an emerging trend towards the complete utilization of smartphone characteristics for businesses.

For instance, mobile apps easily interact with all of the integrated services such as GPS-navigation, social networks, notifications, collect data from the different sensors of the smartphone, along with battery life optimization and much more. Furthermore, Banking mobile applications can easily integrate digital wearables for quicker, digital payment options.

While optimization for mobile devices is nothing new, what has changed over these years is the need to ensure data confidentiality and transparency on what type of data is being collected, sent as well as processed.

4. Content-as-a-Service Model

Being able to create content in one location empowers specialist teams to use it for a variety of different channels and outputs. It means a Content Management System (CMS) is to be deployed that stores, manages and delivers content without a front-end delivery layer (headless CMS).

Developers are now free to use APIs to deliver things like products, blog posts or customer reviews to any screen or device, while front-end developers can get to work on how to present that content using any framework they desire. This system empowers enterprises to adopt and offer a content-as-a-service model – a trend that is really taking off.

5. Rise of Low-Code Platforms

How often have you noticed in your organization that when there is a change, and where the scope is more than just simple content changes, it involves a whole team of people to get the job done.

By adopting a low-code approach to enterprise site building this overhead is significantly reduced, creating significant savings in resource, time and money. The core function of low code development platforms is to enable anyone with an idea and little to no coding experience to write their own software.

No-code tools lower the barrier to entry with visual programming interfaces and drag and drop tools for those who have never written a line of code. For instance, Amazon Honeycode can help streamline the process of creating apps for simple tasks or event management and Parabola is an automation platform designated to automate processes via an easy-to-use drag-and-drop interface.

6. Venturing into the Unknown Territory of 5G Network

The new 5G network technology market is expected to reach $667.90 billion by 2026.

5G network technology can be best described as a technical enabler for IoT and future emerging tech products as it is 100 times faster than the existing 4G technology. 5G, by comparison, is anticipated to offer lower latency, greater bandwidth availability, and better data security.

This could allow developers to create more powerful apps for better content management through augmented reality, virtual reality, and 4K video streaming. Software developers interested in creating designs and features that enhance business performance will find this technology especially useful.

7. Immersive Experiences Gain Popularity

One of the many things that the ongoing pandemic ushered in is the increasing preference among consumers to shop with augmented and virtual reality (AR/VR).

Enterprises can make use of applications combining the AR, which brings the digital experience to the physical world, and VR, which can create a lifelike immersive experience. It involves a broad range of applications, including:

  • Online shopping: Adoption of try-before-you-buy features powered by immersive tech can be a valuable addition to Ecommerce websites.
  • Training and e-Learning Websites: AR and VR technologies create realistic scenarios in a digital environment, which facilitates a real-time training and learning process.
  • Companies can better highlight the important functioning of their SaaS products with immersive tech.
Immersive Experiences Gain Popularity

Source: Statista

8. Automation is Here to Stay

Natural language processing (NLP), machine learning (ML), artificial intelligence (AI), Voice-assisted search have gone from theoretical concepts to full use cases in recent years.

Popular use cases include-

“YouTube uses NLP to create subtitles from the audio of a video automatically, or how Google Analytics uses ML to understand better how a website user behaves, or Alexa using VR and ML so we can have a full conversation with a machine.”

Any enterprise owns a huge volume of data. The applicability of automation through predictive analysis is to assist enterprises to understand the data much faster easily. Automation through machine learning can churn out data to identify the potential issues way before time and easily raise red flags.

Newer innovations like voice-assistants may have an audience in enterprises across different verticals. Different voice assistants for enterprises can certainly increase the employees’ productivity by easily performing tasks such as scheduling meetings, tracking to-dos, providing reminders, sending out emails, making phone calls, etc. It can easily be used for offshore customers where there is a particular language gap. Also, the chatbots can easily translate the languages in real-time and close the communication gap.

Future Marketing Needs

Multi-channel marketing, brand awareness and brand diversity are a few of the heavy hitters that make up an effective Enterprise Marketing strategy.

1. Enterprise SEO

In addition to your usual Search Engine Optimization, a dynamic SEO/Enterprise SEO involves creating a single template for multiple web pages. It would further optimize all content at once for search engine crawlers to easily identify and rank your website higher on the SERP.

Watch the video below to make more sense out of implementing Dynamic SEO on your Entreprise Website.

The principles of dynamic SEO can be extended to Local SEO since your enterprise business may involve customers from varied regions. In our opinion, Moz Local is a great tool to get started with local SEO.

Have you read our blog on Google Featured Snippets? It is considered to be one of the growing SEO strategies currently.

2. Innovate Around Ad-Blockers

It is high time that companies innovate their Pay Per Click (PPC) campaigns to better target their audience. Latest survey also reveals that 27% of internet users expect to use ad blockers in 2021.

The best strategy in such a scenario would be to readjust your advertising budget to suit other, more meaningful campaigns, like subtle influencer marketing or sponsored content. Younger audiences are noted to respond well to such advertising.

3. Social Media Will Become A Channel For Purchase And Not Just Discovery

“Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase.”

With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.

Further, to project themselves as a responsible brand, companies must reduce social media channels to only the most relevant ones. This must be seen in context with the recent ban around Chinese apps by major world economies.
However, managing multiple channels, multiple audiences, multiple regulation requires the support of marketing automation software systems. We have identified Hubspot, Marketo, and Pardot to be the market leaders in providing enterprise software solutions.

4. Data-Sharing & Concerns On Data-Privacy

You may have heard enough on data sharing and increasing skeptics around data privacy. In fact, your enterprise must be collecting some form of user data for marketing and personal commerce experience.

“Today, it is not just about brands meeting consumers where they are (via targeted marketing); it’s about brands telling them what they want, when they want it.”

In doing so, if brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.

And in doing so, Enterprise Marketers should care about new GDPR rules commissioned by the European Union. No later than the end of this decade will the rules on data privacy get stringent in other prominent parts of the world.

You might have missed reading>> Digital Marketing For SaaS Companies

How Significant Is Your Technology Partnership With A Suitable Digital Agency?

Enterprise web development involves resources, but are not restricted to,

  • UI and UX strategies,
  • database building,
  • content management system,
  • website maintenance,
  • customisation,
  • brand assessment, and
  • analytics configuration.

It is important to cautiously choose a web development agency or a technology partner who can handle the diverse problems and requirements of an enterprise website.

If you are somebody who’s evaluating different vendors, technology partners to help you with building/rebuilding an enterprise website, you might want to not just look at them as only a development shop, or a design shop but having cross channel expertise to effectively implement website projects.

This is because SEO, social media, paid media, content management and marketing, all of these are so integrated with the website that if your technology partner lacks cross-channel expertise in development and maintenance, you may end up having a half-baked website.

Just as important as it is for enterprise websites to revolve around content management, there is also the need for branding. This is especially true for global companies managing local delivery partners.

It’s key that these capabilities are in place when looking at enterprise website builders/technology partners.

Further, we invite you to go through our work deliverables, portfolio, client testimonials and more. You may schedule a business call with the company founder, Sankar and share your requirements for further engagement.

Looking forward to a meaningful partnership!

Why Should Business Care About Microservices Application Development? – A Short Overview

Microservices are increasingly used in the website development world, as it is one of the most distinctive methods of developing software systems. It can help to innovate faster, manage infrastructure, and reduce the complexity of adding new features.

In this overview blog, let’s take a look at microservices and the benefits they have from a business point of view.

Let’s dive in.

What Are Microservices?

Here is the definition by James Lewis and Martin Fowler who coined the term

“The microservice architectural style is an approach to developing a single application as a suite of small services, each running in its own process and communicating with lightweight mechanisms.”

Microservices is a service-oriented architecture (SOA) that makes use of lightweight protocols such as HTTP and REST. This will be easy for developers to design, develop, test, deploy, modify, and maintain the web application.

Back in the day, web services were built on monolithic architecture (single code-base). Whereas in microservices, each functionality is split into a different application and all of them communicate together through an API. This way, each application can be scaled separately. On top of this, each of those applications can be built using a technology that is best suited for the type of functionality it performs.

In short, monolithic architecture has all eggs in one basket, whereas microservices architecture does not.

Micro services Chart

What Are the Characteristics of Microservices?

Here are the 5 main characteristics of microservices.

Multiple Components

We can break the web application built through the microservices method into multiple components. This way, the web application can be deployed, tweaked, and then redeployed independently without affecting the quality

Built for business

As microservices use cross-functional teams, you can own the product as long as it lasts. In addition to affordability and scalability, microservices makes things future proof by reducing the burden of platform upgrades. Plus, only the components in need of an update have to be updated

Simple routing

Microservices is similar to a UNIX system (request >process >response). So, they have simple endpoints to process information and apply logic

Decoupled

Microservices allow fast and independent delivery of individual parts within an integrated system

Resistant to failure

Microservices can cope with failure as each project and services are independent at a code level. This way, you can allow the neighboring service to function and prevent the risk of failure

Who Can Use Microservices?

Microservices has become so popular due to the fact that companies like Netflix, Amazon, and eBay are using them. But, the truth is, small web services can also benefit from microservices.

One of the main reasons big companies opt for microservices is scalability. So, organizations of any size can invest in microservices if scalability is the primary concern.

Microservices vs API

Today, many organizations are making use of microservices to alter their web applications to scale them up and communicate with APIs.

Microservices are generally connected via APIs and can make use of the same tools and solutions that are present in the RESTful and web service ecosystem.

As a result, this will help to speed up delivery, improve agility, and scalability. Together, microservices and APIs will give you new opportunities.

Here is a video that explains the difference between microservices and API take a look.

Why Should You Opt for Microservices?

Here are some of the most interesting reasons to consider using microservices.

1. Saves cost

From a cost point of view, creating a software using monolithic or a microservices system can be the same. In some cases, the monolithic method can be more affordable. But when you deal with an evolved system, the microservice architecture will be your best bet.

Maintaining a microservice web application is affordable as each of the applications is split and it can be maintained separately. An action you implement on an application will not affect or break the other. And one of the major attractions of microservices is scalability. When your business grows, a web application that is based on microservices architecture will be more cost-effective.

Plus, with microservices, you can also save money via hosting. In a monolithic system, all the parts need to be scaled up simultaneously to meet the traffic volume as there is no way to separate them in any way. With microservices, you can make use of dynamic hosting solutions. The application will automatically scale up when there is a high traffic and scale down when there is less traffic. You can also make use of a serverless service model where you will be charged only for the resources you use. When there is no interaction with the system, the cost will be close to nothing.

2. Improves the UX

In a microservice architecture, frontends can also be built using technologies such as ReactJs, which is used by Facebook to give a good user experience. This will give you the opportunity to create a web application with a great visual design.

3. Secure

In general, microservices are more secure. The risk of breaking in is minimal compared to the monolithic approach. Also, in microservices architecture, the backend can be shielded from the general public thus making it secure against hacking attempts. Overall, all the parts that are vulnerable to security threats can be isolated.

4. Easy to deploy

As microservice-based web applications are more modular, you need not fuss about the time it takes for deployment. Even though it requires coordination with a service mesh layer, the payoffs will be more than you expect.

Easy to deploy

Companies using Microservices Architecture

Should You Build or Buy Microservices?

Here are some scenarios that will help you make a decision on the build vs buy conundrum.

You can build microservices when,

    • You depend on the core functionalities of microservices for your product, service, or organization
    • You could not find a product that meets your needs

You can buy microservices when,

    • The functionality you require is not a part of your product’s core
    • You found a third-party API that can add more functionality to your product
    • You need a solution that will help you get the job done and you don’t want to chase the idea of a perfect solution

In Conclusion

There are many technical aspects that play a role in the decision-making process of whether you should opt for microservices. In the end, it should come to cost-cutting and letting your team focus on what they do best and outsource the areas you are not excited about.

Also, we would suggest not to take on microservices just because other teams are employing them or having success with them. The nature of your requirements and the amount you are willing to invest should help you make a decision.

If you need any help related to microservices, our development team at ColorWhistle can help. Coupled with Microservices and API solutions, we can help you build microservices web applications that can iterate quickly, simplify deployment, and shorten time-to-market. Leave us a message or call us at +1 (919) 234-5140 to discuss more.

Top Beauty & Lifestyle E-commerce Websites – A Tech Audit

Modern beauty & lifestyle e-commerce websites are built using a myriad of technologies. If you plan to develop an e-commerce website, you don’t have to be an expert in those areas. But, it is a good idea to familiarize yourself with the technologies that existing websites use.

It will be a reliable starting point to educate yourself on the technologies & tools used by existing beauty & lifestyle e-commerce websites so you can find out how they drive traffic and increase growth for their businesses.

At ColorWhistle, we regularly publish such types of blogs on various business categories, so we can educate you on the right technology and tools to use.

In this blog, we have covered tech aspects such as programming languages and CMS so you can get a complete idea of the ingredients required to create a power-packed beauty & lifestyle e-commerce website.

Let’s get down to them. We have listed the below websites in no particular order.

Technology and Tools Used by the Top Beauty & Lifestyle E-commerce Websites

A) Beauty Products

1. Evolve Organic Beauty

1 Evolve

Sales and Marketing

  • Klaviyo
  • Beeketing
  • loox

Analytics Tool

  • Google Analytics UA

CMS Platform

2. Avon

2 Avon

Sales and Marketing Tools

  • Yieldify
  • Bazaarvoice

Analytics Tool

  • Google Analytics UA

 CMS Platform

  • Cart Functionality

3. Feel Unique

3 Feelunique

Sales and Marketing

  • Yieldify Ometria
  • BounceExchange
  • Bazaarvoice
  • ContentSquare

Analytics Tool

  • Google Analytics UA
  • NewRelic

CMS Platform

  •  Cart Functionality

4. Cult Beauty

4 Cult-Beauty

Sales and Marketing Tools

  • VWO
  • ConversionMonk

Analytics Tool

CMS Platform

  •  Cart Functionality

5. Beauty Goddess

5 Beauty-Goddess

Sales and Marketing

  • Beeketing
  • Bunting

Analytics Tool

  • Google Analytics

CMS Platform

  • Shopify

6. Boometics

6 Boometics

Analytics Tool

  • Google Analytics

CMS Platform

  • Shopify

7. Pro D.N.A

7 Paris-Hilton

Analytics Tool

  • Google Analytics UA
  • Infer

CMS Platform

  • Shopify

8. Cosmetify

8 Cosmetify

Sales and Marketing Tools

Analytics Tool

  • Google Analytics UA

CMS Platform

  • Django Framework

9. MA DEMOIS elleBIO

9 Cosmétique

Sales and Marketing Tools

  • iAdvize

Analytics Tool

  •  Google Analytics

CMS Platform

  •  PrestaShop

10. Caudalie

10 Caudalie

Sales and Marketing Tools

  •  MailChimp

Analytics Tools

  • NewRelic

CMS Platform

  • Magento 2

11. Algologie

11 Algologie

Analytics Tool

  •  Google Analytics

CMS Platform

12. Filorga

12 FILORGA-

Sales and Marketing Tools

  • Yoast SEO
  • Ometria

Analytics Tools

  • Google Analytics UA
  • Track JS

CMS Platform

13. MaFrench Beauty

13 French-Skincare

Analytics Tool

  •  Akamai mPulse
  • Google Analytics

CMS Platform

  • Shopify

14. Quick Liner

14 Quick-Liner

Analytics Tool

  • Akamai mPulse
  • Microsoft Advertising
  • Google Analytics

CMS Platform

  •  Shopify
  • Loox

B) Lifestyle

1. Forever 21

1 Fashion-Forever-21

Sales and Marketing Tools

  • Wunderkind
  • Pixlee

Analytics Tools

  • Quantcast Measure
  • Microsoft Advertising
  • Google Analytics

CMS Platform

  • Salesforce Commerce
  • Cloud Global-e

2. Life Style

2-Lifestyle

 Sales and Marketing

  • MoEngage

Analytics Tools

  • MoEngage Mouse Flow
  • Microsoft Advertising
  • Google Analytics

CMS Platform

  • Next.js

3. Stylight

3 Stylight

Analytics Tools

  • Google Analytics
  • Enhanced eCommerce
  • Google Analytics

CMS Platform

  • Cart Functionality

4. Thread

4 Thread

Analytics Tools

  • Google Analytics
  • Fullstory

CMS Platform

  • Django Framework

5. Doomsdayco

5 Doomsdayco

Analytics Tools

  •  Akamai mPulse
  • Google Analytics

CMS Platform

  • Shopify

6. Minique

6 minique-de

Sales and Marketing

  • Yoast SEO

Analytics Tools

  • Google Analytics
  • Enhanced eCommerce
  • Google Analytics Zipkin

CMS Platform

  •  EPages

7. Nostra Santissima

7 Nostra-Santissima

Sales and Marketing Tools

  • MailChimp

Analytics Tools

  • Google Analytics

CMS Platform

  • WooCommerce

8. Lolitamoda

8 Lolita-Moda

Analytics Tools

  • Google Analytics UA

CMS Platform

  • Ruby on Rails

9. Brand Shop Store

9 Abbigliamento-StreetWear-–-Brand-Shop-Store

Sales and Marketing Tools

  • MailChimp

Analytics Tools

  • Akamai mPulse
  • Google Analytics

CMS Platform

  • Shopify

10. The Corner

10 The-Corner-Thecorner-com

Sales and Marketing Tools

  • MailChimp

Analytics Tools

  • Google Analytics Enhanced eCommerce
  • Google Analytics

CMS Platform

  • Salesforce Commerce Cloud

In Conclusion

When it comes to creating a successful beauty & lifestyle e-commerce website, technology and tools are some of the most important factors to consider, as it will help you achieve your goals.

All the beauty & lifestyle e-commerce websites listed above follow their own standards to attract their target audience, provide a unique experience, and ultimately proving their brand value.

Hope our blog will inspire you to make an objective decision when it comes to developing your beauty & lifestyle e-commerce website.

If you need any help to create such type of e-commerce websites, ColorWhistle can help. All our e-commerce solutions offer the best features, functionality, and remain agile and completely customizable. Send a message or give us a call +1 (919) 234-5140 to discuss more.

E-commerce Websites of Top Luxury Fashion Brands

Modern fashion e-commerce websites are built using a myriad of technologies. If you plan to create an e-commerce website, you don’t have to be an expert in those areas. But, it is a good idea to familiarize yourself with the technologies that existing websites use.

It will be a reliable starting point to educate yourself on the technologies & tools used by existing fashion e-commerce websites so you can find out how they drive traffic and increase growth for their businesses.

 At our digital marketing agency, we regularly publish such types of blogs on various business categories, so we can educate you on the right technology and tools to use.

In this blog, we have covered tech aspects such as programming languages and CMS so you can get a complete idea of the ingredients required to create a power-packed fashion e-commerce websites.

Let’s get down to them. We have listed the below websites in no particular order.

Technology and Tools Used by the Top Fashion e-commerce websites

1. Bella Freud

1. Bella-Freud

Sales and Marketing Tools

  • MailChimp
  • Klaviyo

Analytics Tools

Programming Language

  • PHP

CMS Platform

  • Magento 2

2. Clarks

2. Clarks

Sales and Marketing Tools

  • Wunderkind

Programming Language

  • Java

Analytics Tools

  • Akamai mPulse
  • Google Analytics
  • AppDynamics

CMS Platform

  • SAP Commerce Cloud

3. George

3. George

Sales and Marketing Tools

  • Bazaarvoice

Analytics Tools

  • Akamai mPulse
  • Google Analytics

CMS Platform

4. Primark

4. Primark

Programming Language

  • Java

Analytics Tools

  • Google Analytics

CMS Platform

  • SAP Commerce Cloud

5. Dr. Martens

5. Dr-Martens-UK

Programming Language

  • Java

Analytics Tools

  • Google Analytics

CMS Platform

  • Microsoft Ajax CDN

6. Converse

6. Converse-com

Sales and Marketing Tools

Analytics Tools

  •  New Relic
  • Akamai mPulse
  • Google Analytics

CMS Platform

  • Salesforce Commerce Cloud

7. Rayban

7. Ray-Ban

Sales and Marketing Tools

  • Wunderkind
  • Genesys Cloud

Analytics Tools

  • Dynatrace
  • Adobe Experience Platform Identity Service
  • Adobe Analytics
  • Forter

CMS Platform

  • IBM WebSphere Commerce

8. Hermes

8. Hermès

Programming Language

  • PHP

Analytics Tools

  • NewRelic

CMS Platform

  • Drupal 7

9. Eleoty

9. Ernest-Leoty

Sales and Marketing Tools

  • Klaviyo

Analytics Tools

  • Akamai mPulse
  • Microsoft Advertising
  • Google Analytics

CMS Platform

10. Cartier

10. Cartier

Sales and Marketing Tools

  • Kampyle
  • iAdvize

Programming Language

  • Java

Analytics Tools 

  • Google Analytics
  • Enhanced eCommerce
  • Akamai mPulse
  • Microsoft Advertising
  • Linkedin Insight Tag
  • Hotjar
  • Google Analytics

CMS Platform

  • Adobe Experience Manager

In Conclusion

When it comes to creating a successful fashion e-commerce websites, technology and tools are some of the most important factors to consider, as it will help you achieve your goals.

All the fashion e-commerce websites listed above follow their own standards to attract their target audience, provide a unique experience, and ultimately proving their brand value.

Hope our blog will inspire you to make an objective decision when it comes to developing your fashion e-commerce websites.

If you need any help to create such type of e-commerce websites, ColorWhistle can help. All our e-commerce solutions offer the best features, functionality, and remain agile and completely customizable. Send a message or give us a call +1 (919) 234-5140 to discuss more.

Digital Marketing Audit of the Top Pump Manufacturers In Coimbatore

Coimbatore also referred to as Manchester of South India is a hub-spot of pump manufacturing. Pumps and motors fall under the category of essentials and Coimbatore being the top manufacturer has huge numbers of pump brands.

There are about 600 pump manufacturing units and 400 ancillary units in Coimbatore; it accounts for nearly 40% of the pump sets manufactured in India. Out of which, most of the pump manufacturers have registered their business on the online channels.

We planned to review the digital presence of some of those pump manufacturers. Based on our experience and knowledge that we have gained in this digital marketing agency for these many years, we reviewed the digital visibility of these pump brands.

Before setting up an online presence for your pump manufacturing company, it’s good that you read reviews about the digital visibility of existing companies.

We hope that after going through our reviews, you might get a clear idea of how to set up a stunning online presence.

Top Pump Manufacturing Companies in Coimbatore

Here, we have reviewed the top pump manufacturing companies in Coimbatore along with their visibility on online channels in no particular order.

Let’s begin.

1. CRI Pumps & Motors

CRI Pumps - Digital Tech Audit by ColorWhistle

With 50+ years of expertise in engineering, CRI Pumps and Motors company has set a unique benchmark for manufacturing pumps, motors, valves, IoT drives & controllers, pipes, wires & cables, and solar pumping systems. All of their products are fully equipped with state-of-the-art machinery, cutting edge technology & techniques in the manufacturing process.

What About Their Digital Visibility?

Website Design
  • Live-chat functionality
  • Loads within a fraction of seconds
  • Proper usage of white-space
  • Smooth and intuitive navigation
  • Menus are arranged neatly
Social Media Visibility
Website Traffic
  • Approximately 94,587 leads per month

Improvements – The website would turn to be professional if the font size increases. Their Google My Business(GMB) account needs to be optimized.

2. Deccan Industries

Deccan Pumps - Digital Tech Audit by ColorWhistle

Deccan Industries was established in 1981 at Coimbatore. They provide extensive solutions like irrigational pumping, solar pumping, water supply engineering, etc

What About Their Digital Visibility?

Website Design
  • Smooth and intuitive navigation
  • Proper usage of white-space
  • Elegant logo design
  • Fully responsive layout
Website Traffic
  • Approximately, 1022 leads per month

Improvements – They don’t have active visibility on any of the social media platforms. The website takes more time to load. Their GMB account has to be optimized.

3. Mahendra Pumps & Motors

Mahendra Pumps -Digital Tech Audit by ColorWhistle

Mahendra Pumps has sustained over 60+ years in the pumps and motors marketplace. The company offers best-in-class manufacturing, in-house and other services for each and every product that is used across different verticals including agriculture, industry, and domestic sectors.

What About Their Digital Visibility?

Website Design
  • Attractive hero-image
  • Mobile-friendly layout
  • Loads quickly
  • Easy and smooth navigation
Social Media Presence

Have active visibility on social media channels including Facebook, LinkedIn, Twitter, and YouTube

Website Traffic
  • Approximately 1255 leads per month

Improvements – None. On the whole, the company holds a powerful website that depicts its area of business properly. Still, if the company concentrates on enhancing the design in a trendy way, then they can entice more audience.

Though they are inactive on Facebook, LinkedIn, Twitter, but have a strong visibility on Youtube with a massive number of followers. Moreover, to experience local SEO perks, they have created an account on Google My Business listing (GMB).

4. Suguna Pumps and Motors

Suguna Pumps - Mahendra Pumps - Digital Tech Audit

Suguna Pumps and Motors is a pioneer company that has set up a brand name for over 6 decades in Coimbatore. The company manufactures pumps and motors for domestic, industrial, and agricultural needs of people. Also, it’s a major player in producing the world’s leading line of residential water pumps.

What About Their Digital Visibility?

Website Design
  • Smooth navigation
  • Responsive layout
  • Attractive logo
  • Appealing hero-image slider
Website Traffic
  • Approximately 6714 leads per month

Improvements – On the whole, web design seems slightly outdated. The company has to concentrate on building its site with the latest design elements. They are not active on social media. Also, they don’t have a Google My Business (GMB) account, which is a major disadvantage.

5. Annam Pumps & Motors

Annam motors - Digital Tech Audit

From the launch in 1992 till now, Annam Pumps has built a strong foundation with its product excellence, innovation, customer satisfaction, timely delivery, and affordable price. The team has extensive industry knowledge and resources to manufacture the most advanced range of water pumps.

What About Their Digital Visibility?

Website Design
  • Mobile-friendly layout
  • Loads within a fraction of seconds
  • Proper arrangement of menus
  • Appealing hero-image slider
  • Easy to navigate
Website Traffic
  • Approximately 34 leads per month

Improvements – Enhancements can be brought in the design, structure, and model of the website. Also, the site would be good-looking if the product images on the home page are well-emphasized. They don’t have active social media visibility. Their Google My Business (GMB) account needs to be optimized.

6. Besten Pumps & Motors

Besten Pumps - Digital Tech Audit

Since 1970 Besten Pumps has been doing an excellent job in manufacturing and marketing water handling pumps. Their top-graded pumps are useful in areas including agriculture, industries, construction, production, fountains, and much more. To examine the versatility of the pumps, they undergo stringent quality control tests.

What about their Digital Visibility?

Website Design
  • Professional-looking font style
  • Simple and intuitive navigation
  • Highly responsive
  • Elegant use of white-space
  • Colorful and vibrant design
Social Media Visibility

Have a powerful presence on social media channels including Facebook, YouTube, Twitter, and Instagram

Website Traffic
  • Approximately, 5560 leads per month

Improvements – When we look at the company’s web design, it is somewhat outdated. Other than that, the web design depicts the brand message effectively. Their Google My Business (GMB) account needs to be optimized.

7. Best Pumps & Motors

Best Pumps - Digital Tech Audit

Best Pumps is a versatile pump manufacturing company that was established in 1979. It offers products with improved mechanical design, optimized efficiency, and reliability. All these super functioning pumps are available in different configurations and can be used in various sectors such as hospitals, households, farms, dairies, food processing, oil industry, resorts, hotels, and many more.

What About Their Digital Visibility?

Website Design
  • Live-chat functionality
  • Elegant use of white-space
  • Highly responsive layout
  • Loads within a fraction of seconds
  • Proper arrangement of menu icons
Social Media Visibility

Have active visibility on various social channels including Facebook, Twitter, LinkedIn, and Pinterest

Website Traffic
  • Approximately 18 leads per month

Improvements – The web design looks outdated without the use of advanced graphical elements. The gallery and product display area needs to be improved. They don’t have an active presence on any social media platforms. Also, they don’t have a Google My Business (GMB) account.

8. Sk Best Pumps and Motors

Sk Best Pumps - Digital Tech Audit

SK Best Pumps and Motors is a leading brand of water pumps and motors manufacturer in Coimbatore that was established recently. The team produces pumps for agricultural, domestic, and industrial applications, exclusively used in agriculture irrigation, aqua farm, multi-storied buildings, etc.

What About Their Digital Visibility?

Website Design
  • Awesome logo design
  • Loads quickly
  • Translation friendly
  • Appealing hero-image slider
  • Responsive layout
Website Traffic
  • Approximately 38 leads per month

Improvements – Overall, the site looks basic. If the team adds a few more detailed information, then the site will look even more professional. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

9. Masimalayan Industries

Masimalayan Industries - Digital Tech Audit

Masimalayam Industries laid its foundation in 2009 for manufacturing pumps and compressors for all domestic, commercial, and industrial applications. The company stands out in the competition for its quality, feature-rich offerings, reasonable pricing, and timely execution of orders and deliveries.

What About Their Digital Visibility?

Website Design
  • Loads within a fraction of seconds
  • Proper usage of white-spaces
  • Good choice of font style
  • Smooth and intuitive navigation
  • Pleasant colors
Website Traffic
  • Approximately, 13 leads per month

Improvements – The website has a mild design. Both font and background colors don’t match well. Needs improvement in the responsiveness side of the website. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

10. KMP Industries

KMP Industries - Digital Tech Audit

Since 1988, KMP Industries has been delivering quality-rich pump sets to cater to all the needs of every segment of society. The team aims to build and supply customer-focused, energy-efficient, and high-quality water lifting pumps for domestic and international markets.

What About Their Digital Visibility?

Website Design
  • Colorful and vibrant design
  • Attractive logo design
  • Mobile responsive layout
  • Loads within a fraction of second
Website Traffic
  • Approximately, 426 leads per month

Improvements – If a few more information is added in a detailed way, then the site will get a complete professional look. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

11. Lakshmi Water Pumps

Lakshmi Water Pumps - Digital Tech Audit

Lakshmi Water Pumps has laid its foundation platform in 1996, offering a variety of products that best meet all the residential water requirements. The factory is equipped with an automatic assembly line for bearing pressing, high voltage tester, etc.

What About Their Digital Visibility?

Website Design
  • Fast web page load time
  • Menus are arranged neatly
  • Professional looking font style
  • User-friendly navigation
Website Traffic
  • Approximately, 1328 leads per month

Improvements – The website looks basic. Needs improvement in the usage of font style, responsiveness, gallery, and other areas too. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

12. TEXSUB Pumps

TEXSUB Pumps - Digital Tech Audit

TEXSUB Pumps was started in the year 2003 to produce and sell domestic pumps, agriculture pumps, borewell compressors, air compressors, electric motors, and much more.

What About Their Digital Visibility?

Website Design
  • Responsive layout
  • Usage of graphical effects on the homepage
  • Attractive logo design
  • Loads quickly
  • Effective usage of sans-serif fonts
Social Media Visbility
Website Traffic
  • Approximately, 7 leads per month

Improvements – Needs improvement in the website’s responsiveness. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

13. Texmo Pumps & Motors

Texmo Pumps - Digital Tech Audit

The journey of Texmo Pumps & Motors started in 1956. Since then, they are manufacturing quality-rich pumps and motors for a range of applications including agriculture, domestic, and industrial sectors.

What About Their Digital Visibility?

Website Design
  • Responsive-friendly layout
  • Loads within a fraction of seconds
  • Ideal use of white-space
Website Traffic
  • Approximately, 22577 per month

Improvements – The site looks basic. If they focus on adding more content and graphical elements, then the website would become appealing. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

14. KSB Pumps & Motors

KSB Pumps - Digital Tech Audit

KSB Pumps & Motors was established in 1960. Their products are helpful to various sectors including agriculture, industries, and constructions for carrying out water, chemicals, sewage, and others.

What About Their Digital Visibility?

Website Design
  • Smooth and intuitive navigation
  • Impressive logo design
  • Colorful and vibrant design
  • Professional font style
  • Loads quickly
Social Media Visibility
Website Traffic
  • Approximately, 310000 per month

Improvements – The website would look professional if more content is added. Their Google My Business (GMB) account needs to be optimized.

Over To You

After reviewing all these manufacturing companies we understood that popular brands have become aware of the positive impacts of having strong visibility on digital channels.

To grab those perks, brands have started implementing results-driving marketing practices like posting frequent blogs, maintaining the website, becoming active on social media, optimizing the content for ranking purposes, and others.

By following these same practices, you can also build your own digital presence. However, it would be highly challenging to build strong online visibility without the help of a professional digital agency.

At ColorWhistle, we have profound knowledge and experience in establishing a unique mark for your business in the online space. We will take care of creating you a web presence, social media visibility, SERP ranking, to create a stunning online profile.

If you like to join hands with us, then all you have to do is contact us via message or phone +1 (919) 234-5140. We are here to help you at any time!

Do you have any questions to ask us regarding our digital solutions? Let us know in the comments below. We are here to clear your doubts.

Top Grocery E-commerce Websites – A Tech Audit

Modern grocery e-commerce websites are built using a myriad of technologies. If you plan to create an e-commerce website, you don’t have to be an expert in those areas. But, it is a good idea to familiarize yourself with the technologies that existing websites use.

It will be a reliable starting point to educate yourself on the technologies & tools used by existing grocery e-commerce websites so you can find out how they drive traffic and increase growth for their businesses.

At ColorWhistle, we regularly publish such types of blogs on various business categories, so we can educate you on the right technology and tools to use.

In this blog, we have covered tech aspects such as programming languages and CMS so you can get a complete idea of the ingredients required to create a power-packed grocery e-commerce websites.

Let’s get down to them. We have listed the below websites in no particular order.

Image blog Ecommerce

Technology and Tools Used by the Top grocery e-commerce websites

1. Deliberry

 Sales and Marketing Tools

  • MailChimp

Analytics Tools

  •  New Relic
  • Google Analytics

CMS Platform

  • Sylius

2. Ulabox

2. ulabox-com

Programming Language

  • Node.js

Analytics Tools

  • BugSnag

CMS Platform

  • Next.js

3. British Online Supermarket

3. British-Online-Supermarket

Programming Language

  • PHP

Analytics Tools

  • Google Analytics
  • Enhanced eCommerce
  • Hotjar
  • Google Analytics

CMS Platform

  • Magento

4. Sainsbury's

4. Sainsbury’s

Sales and Marketing Tools

  • Bazaarvoice

Programming Language

  • Java

Analytics Tool

  • New Relic

CMS Platform

  • IBM WebSphere Commerce

5. 44Foods

5. 44-Foods-

Programming Language

  • PHP

Analytics Tool

  • Google Analytics
  • Enhanced eCommerce
  • Hotjar
  • Google Analytics

CMS Platform

  • Woocommerce

6. British Gram

6. BritishGram

Analytics Tool

  • Akamai mPulse
  • Google Analytics

CMS Platform

7. Iceland

7. Iceland-Groceries

Sales and Marketing Tools

  • Userzoom

Analytics Tools

  • Akamai mPulse
  • Quantcast Measure
  • Google Analytics

 CMS Platform

  • Salesforce Commerce Cloud

8. Eataly

8. Eataly

Programming Language

  • PHP

Analytics Tools

  • New Relic
  • Google Analytics
  • Enhanced eCommerce
  • Google Analytics

CMS Platform

9. Supermarket Italy

9. Supermarket-Italy-

Analytics Tools

  • Akamai mPulse
  • Microsoft Advertising
  • Hotjar
  • Google Analytics
  • BugSnag

CMS Platform

  • Shopify

10. Re del bosco

10. Home-Re-del-Bosco

Programming Language

  • PHP

Analytics Tool

CMS Platforms

  • Woocommerce

In Conclusion

When it comes to creating a successful grocery e-commerce websites, technology and tools are some of the most important factors to consider, as it will help you achieve your goals.

All the grocery e-commerce websites listed above follow their own standards to attract their target audience, provide a unique experience, and ultimately proving their brand value.

Hope our blog will inspire you to make an objective decision when it comes to developing your grocery e-commerce websites.

If you need any help to create such type of e-commerce websites, ColorWhistle can help. All our e-commerce solutions offer the best features, functionality, and remain agile and completely customizable. Send a message or give us a call +1 (919) 234-5140 to discuss more.

12 E-Commerce Design Trends to Look Out For in 2021

The 2021 e-commerce web design trends are here!

When it comes to design, we always keep an eye on the trends. After a thorough analysis, our designers at ColorWhistle put together this e-commerce design trends blog. From bold colors to vaporwave aesthetics, there’s a lot to look forward to in 2021.

We hope these trends will keep you ready for the change and inspire you to create highly functional and easy-to-use e-commerce websites.

12 e-Commerce Design Trends, Standards, and Predictions for 2021

1. Striking Colors and Attractive Typography

Some of the most convincing aspects of a web design are colors and typography. They have psychological effects on consumers because of their specific neuro-associations. This year, you will see an increase in the usage of bold, bright, and eye-catching colors. Design-wise, things will be kept as simple as possible. But subtle and cool colors will be used in order to make users stay on the e-commerce website.

2. Taking a Mobile-First Approach

We are in the era of mobile technology. According to OuterBox, 79% of smartphone users have made a purchase online using their mobile devices. Moreover, from a ranking point of view, search engines will prefer websites that are optimized for mobile. So, an increasing amount of importance will be given to creating e-commerce websites and mobile apps that adapt to various screen sizes in 2021.

3. Creating an Interactive Shopping Experience

Even though there are many people who prefer to shop online, some still want to interact with the product before making a purchase. 49% of Millennial and Gen Z consumers have gone to a physical store as they wanted the in-store experience. This problem can be addressed by incorporating shopping experiences such as interactive signage, augmented reality, and smart mirrors.

Interactive shopping experiences are going to one of the top e-commerce trends in 2021, as it is a surefire way for retailers to engage customers during the purchase-decision-making time.

4. Dedicated Landing Pages for Products

Landing pages will be another e-commerce design trend you must look out for in 2021. E-commerce landing pages are digital storefronts as it grabs the user’s attention and kick starts their shopping experience. Between customers having plenty of choices and raising the costs of digital advertisements, e-commerce landing pages are one of the best ways to reach customers and satisfy their shopping needs.

5. Storytelling Approach via Product Pages

Stories are a great way to direct people to buy the product. Through stories, you can shift the focus of your content from selling to solving the problems of shoppers. Storytelling can make your content much more engaging. Many e-commerce websites will start employing this tactic in 2021 and in the years to come so their brand can stand out from the crowd.

6. Multidirectional/Asymmetric Layouts

Product Gallery is one of the most important parts of your e-commerce website. It gives visitors information that could lead them to make a purchase decision. A standard gallery does a decent job, but there are other ways to make it better. In 2021, you will see many brands experimenting with multi-product galleries that have grids. This e-commerce design trend has come at the perfect time as it addresses interactive shopping experiences and mobile-first design.

7. Adding Vaporwave Aesthetics

Everyone has fond memories of interacting with Clippy, the cute Microsoft assistant. Remembering such types of design elements gives us powerful feelings of nostalgia. Similarly, Vaporwave’s influence (The 1980s – 1990s imagery, musical styles, and consumer culture) will be a part of e-commerce graphic design trends in 2021. It comprises characteristics such as psychedelic typography, neon pastel color schemes, and gradient color blending from the 80s and 90s. If you feel the style to be bold, you can just pick a few elements and customize them to suit your e-commerce brand.

Adding Vaporwave Aesthetics

8. Clever Navigation with Page Transitions

Page transitions are also known as animated transitions. It is used to give a good browsing experience to websites. In 2021, page transitions will gain full momentum. Even though it is optional, it is an amazing addition to improve the user experience. Online shoppers will take notice of this and enjoy them. This equals more time spent on your website. If this is employed correctly, it will liven up the website and help with navigation as well.

9. Micro animations

Micro animations are brief animations that will help you explain many things visually without using words. It will also simplify tasks such as drag-and-drop and inform users they have performed a task correctly. This will be one of the main e-commerce design trends in 2021 as many are finding ways to enhance and enrich the interface and micro animations will help to achieve it. More importantly, through micro animations, you can enhance your brand experience and give more character to your design.

10. Neutral/Pastel Colors to add that warmth

A lot of time, bold colors are used to make a website stand out. However, not only bold colors can give an attractive look. In 2021, there will be a growing trend in e-commerce web design for the use of less dominant colors like Pastel (never bold and will look easy on the eyes). This tone will add a light and fun tone to your website. Keep note that implementing pastel colors can be quite hard, if it’s not done right your website will look washed out. So, you can hire a web designer to get the right balance of colors and tones.

11. Original Photographs with Graphic Touches

This year there will be an increase in virtual reality (VR), augmented reality (AR), and 3D imaging technology as this will help customers better understand the product they want to purchase. These advanced technologies mainly depend on quality images. You can actually apply this to your e-commerce store in 2021 by adding authentic images (custom photography) with a graphical touch. Also, try to minimize the usage of stock images as much as possible.

12. AI and Chatbots for personalization

AI technology has changed the e-commerce industry. From brand development, payments, security, logistics, purchasing, inventory management, and fulfillment, it affects most of the areas in e-commerce. As technology such as AI and chatbots improves user experience and management control, in 2021, we can expect a huge rise in its usage.

Wait! That’s not all the inspirations we have collected. We have a good number of images/videos uploaded to our Pinterest Board with more trending inspiration and ideas. Click below our Pinterest board to get more visibility on the trends we have discussed above

Final Words

It is always exciting to see how e-commerce web design trends continue to change. We would describe the e-commerce trends of 2021 as fast, clean, and eye-catching.

Staying current on top of the latest e-commerce design trends is crucial to the success of your e-commerce store.

At the end of the day, most of the top e-commerce web design trends for 2021 are good and trendy concepts that will make the users trust you and direct them towards making a purchase.

If you need any help to incorporate such types of e-commerce design trends in your website, our team at ColorWhistle can help. Call +1 (919) 234-5140 or schedule a free consultation today.

Why Should Digital Agencies Invest In Digital Marketing Services

Typically, a Digital Agency stands on three pillars: Design, Development & Marketing. Their service ranges from the more generalist such as website design, logo design to web-app development, tech support to search engine optimization, email marketing.

On the other hand, a Digital Marketing Agency will specialize in specific areas; viral campaigns using video/content marketing; knowledge marketing, pay-per-click ad management and banner advertising with Facebook or Google, local search engine optimization and marketing, content marketing, podcasting, and conversion funnel management and much more.

In this blog post, we’ll discuss the future trends in digital marketing, highlight the importance of having your in-house digital marketing team, and list down various digital agency vendors to help you with your in-house digital marketing.

Digital Transformation in Digital Marketing World

A digital transformation in marketing refers to the shift from digital complacency (refer table Digital Age 1.0) to the active pursuit of digital excellence (refer table Digital Age 2.0). In other words, it asks businesses to adapt to new market realities.

Pre-Digital
Seller Driven

Rolodex

Events

Telecalls

Billboards

Direct Mail

Bingo Cards

Trade Shows

Golf

Digital Age 1.0
Lead Generation – Marketer Driven

Websites

Webinar

Email Marketing

Web forms fill-in

Digital Age 2.0
Buying Groups – Marketer Driven

Anonymous Research

Decentralized decision-making

Buying Groups

Intent Monitoring

Omni-channel

Account-based Marketing

Work from Home and Always On

GDPR

56%
Consumers

A specific report on the retail food & beverages market found — 56% of consumers have become “brand agnostic,” saying they don’t care if a product is offered under a national brand, store brand, or specialty brand.

Digital Marketing has come a long way since the boom of Information Technology. More and more users are finding products/services of their choice online through Search Engines, Social Media Platforms, Mobile Websites, Voice Searches, Email communications.

As a result, Digital Marketing is embracing the Digital Age 2.0 (as seen in the table). It involves huge dependence on data analytics in finding the best possible way to personalize the experience for prospective customers.

In the next five years, we could see the following trends in digital marketing:

Grooming your In-house Digital Marketing Skills

The age-old debate of training an in-house marketing team or partnering with another agency for marketing assignments continues to have its relevance today.

Being an ever-evolving field, the Digital Marketing space gives way to new avenues. Say, COVID scenario has pushed major brick & mortar stores to embrace the power of digital marketing in order to stay relevant.

Hence, it is an opportunity for Digital Agencies to build their in-house teams to:

    1. Diversify the offered range of services.
    2. Grow expertise within the company, i.e., embrace the Digital Age 2.0 (as mentioned earlier here)
    3. Maintain client-agency privilege, i.e., in order to tap-in a major client, your agency will have to rely on an in-house team.
    4. Sync-in with the digital transformation of the digital marketing world, i.e., as gaps between various marketing strategies are blurring, it is best suited to have in-house expertise for better outcomes.

While a niche-focused agency may have already specialised themselves in building an in-house marketing team, the time is ripe for a full-fledged digital agency to strengthen its in-house marketing expertise – for account-based marketing, affiliate marketing, search engine optimization, social media management, branding, ad management, etc.

“Brands like Coca-Cola, BBC, Best Buy have their in-house ad agency namely Content Factory, BBC Creative & Yellow Tag Productions respectively. However, it isn’t necessarily the only agency that these brands work with. Hence, if your agency can ensure them of in-house expertise, you can land-in their business.”

Here is our collection of Digital Marketing case studies that brought amazing results to our clients.

We, further, think that the following traits are necessary to successfully build an in-house digital marketing team:

    • Data analysis.
    • Effective communication.
    • Ability to make decentralised decisions, i.e., any level of associates must be trained to question the basis of any campaign.
    • Staying up-to-date with the latest marketing trends & user privacy concerns.

Even if you have remote workers in your team, you can coordinate better on any marketing assignment with these digital agency outsourcing tools.

Popular Digital Marketing Services To Offer

Also refer, How SEO, Social Media Marketing, Content Marketing and Influencer Marketing are all the same thing.

Moving ahead, here is how Artificial Intelligence is making in-roads in SEO strategies, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing. Increasingly, Data Visualization will aid your digital marketing potential. Look at how infographics can propel your content marketing.

Challenges

  • Scouting for specialised talent: Digital Age 2.0 emphasises a lot on responsible marketing through respect for user privacy concerns, highlighting social issues through creative advertisements (as shown below), etc.
Gillette-India-on-Instagram-“We-are-not-afraid-to-express-or-cry-Shave-off-this-stereotype-because-crying-isn-t-a-sign-of-weakness-but-strength-HappyMensDay-to-the…”-png-933×600-

Image Source

  • High competition: While your agency is about to set up its in-house team, it will be up against global competition. It may demand a considerable amount of resources to attract your existing and prospective clients.
  • Security concerns: Digital Marketing involves data analysis. There are a number of legal considerations around collecting and using customer data for digital marketing purposes. Your in-house team will have to comply with the rules regarding privacy and data protection.

Choosing The Right Digital Vendor for Digital Marketing Services

Such vendors eliminate the need for users to carry out repetitive tasks. This goes on to save time for other significant works.

Marketing Automation Vendors offer features that ease email campaigns, social media campaigns, lead management, and more.

45%
Workflow
25%
Higher Revenue
22%
Promoting their Services

“A report from Marketo says that businesses using automated marketing can grow their workflow by 45%, enjoy 25% higher revenue, and spend 22% more time in promoting their services.”

Refer to our analysis of the 9 best Marketing Automation tools to increase your business ROI. Here is one of our case studies on marketing automation using Marketo for White Label B2B Clients.

Account-based Marketing

Such vendors help in nurturing a small set of high-quality leads.

This will prevent:

  • Over-emphasis on campaign vanity metrics such as Social Media likes (which truly doesn’t mean anything)
  • Allow marketing and sales teams to dedicate the right resources to the most promising accounts
  • Jabmo
  • Demandbase
  • Madison Logic
  • Terminus

Understand what account-based marketing is all about by following this link.

Affiliate Marketing

Here is an interesting resource on how affiliate marketing is done

Marketing Cloud

Such vendors can track your entire marketing funnel in one place.

From content recommendations, SEO suggestions, designing Call-To-Action (CTAs) to tracking customer interactions with your campaign.

Search Engine Marketing

Social Media Marketing

Email Marketing

Content Marketing

  • Boostability Inc.
  • WebiMax
  • Sprout Social
  • HootSuite
  • Falcon.io
  • Buffer
  • MailChimp
  • GetResponse
  • Campaign Monitor
  • Contently
  • Outbrain

Now that you may be convinced to develop an in-house digital marketing team, we would also like you to understand how to customize and build your own Digital Marketing packages.

Wrapping Up

‘Everything for everyone, customized’ is the mantra that will evolve the future marketing trends. Technology (AI & ML) will emerge as the core fabric of marketing to analyze customer’s expectations.

We have tried to present you with the best opportunities to build your in-house marketing team, given the fact that a digital agency today cannot sustain only with designing and development services.

As a matter of fact, established brands are very peculiar when it comes to choosing an agency for designing/development whereas upcoming businesses want to focus on their position in Google results rather than any development/designing aspects. But what remains common between these businesses is that they are open to multiple agencies for a broader perspective on the ever-evolving digital marketing space.

Give us a call at +1 (919) 234-5140 or contact us through the webform. We will be more than happy to assist you in setting up the latest Digital Marketing Services.

Comment down below to share your thoughts.

Good luck!

Local SEO For Brands – Beyond ORM And Lead Generation!

Look at this front-page advertisement in one of the leading print media.

1_Amazon Front Page Ad_local SEO for brands

Image-1: How Businesses are Getting Diversified Online

Leaving aside the promotional content, the nature of this print advertisement showcases the buzzing categorization of the online marketplacewomen entrepreneurs, artisans, local shops, emerging digital companies, cloud kitchens and more creating a “brand” out of themselves – all for the sake of visibility and outreach.

While some are enjoying a formidable offline presence, many are proactively investing in omnichannel marketing. At this point, most brands are not just selling solely on their website; they are selling on various e-commerce platforms, as well as social media, and in brick-and-mortar shops.

According to a survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include:

    • Brick-and-mortar shop (56%)
    • Website (34%)
    • Pop-up shops, events, and markets (26%)
    • Facebook (25%, but 40% as a whole on social media, including platforms such as Twitter and Instagram)
    • Amazon (16%)
    • Others (22%; includes eBay, Alibaba, Etsy)

“Digital technologies are empowering brands to reclaim the customer relationship, shifting the balance of power away from retailers.”

A report from Deloitte noticed a trend where the consolidation of major retail industry players has strengthened the hold on their customer base. Brands, on the other hand, are left with little negotiating power to go directly to customers offline.

2_brands_newopportunities_localseo

Image-2: New Opportunities for Brands. Source

Brands now opt to take advantage of digital platforms and tools to reach out to their customers. Moreover, because private equity (PE) funding is now more accessible, brands can more easily expand and go directly to customers while retaining complete control of the channel.

Going direct allows brands to gain access to their customers which was previously difficult to do as customers primarily interacted with retailers.

Brands can use the data they collect online to refine their products and offerings and better meet customers’ needs and demands. They can expand their reach across the country or around the world and sell goods more profitably.

And they can do it without making significant investments in infrastructure or establishing vendor agreements with local retailers.

So, how to best market such brands?

In mature digital markets like the USA, the UK, Canada, instead of relying on mass advertising, marketers can now focus on building continuous relationships with buyers through unique digital means.

“Not that what we are suggesting here is something out of the box but this digital strategy is yet to be championed by many brands, i.e. Branding via SEO- dominating the SERP via Local SEO.”

What is Local SEO?

Local SEO is the practice of optimizing a website in order to increase traffic, leads, and brand awareness from local search.

3_localSERP_example

Image-3: Sample Google Local Serp

A local SERP would typically include a local pack, local finder, localized organic results, Google Knowledge Panel, Google Posts, Google Shop, Featured Snippets. Brands should aim to appear here.

Tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

But before realizing the full potential of local SEO, let us discuss a few related terminologies, and how is local SEO beyond lead generation & ORM.

What Is Online Brand Communication?

“Branding is a marketing practice used to identify and differentiate companies, products, services, and people from their competition.”

Start with entering your business name on Google Trends.

Do you see any search data centered around your product/service?
If no, start communicating online!

One of the biggest differences experienced by brands already operating in a bricks-and-mortar context when they launch online is how they communicate their brand.

In a traditional retailing context, a brand is communicated in a controlled fashion. The onus is on the retailers to do their best through advertising and marketing to send a message on behalf of brand purpose and build a positive impression.

In an online context, it is all about allowing customers to communicate amongst themselves about the brand and in many cases actively endorse the brand to a wider online audience – through online reviews, ratings.

The primary method of brand communication online is the business’s website. Other options available to them beyond websites, include Facebook, Twitter, YouTube, Instagram, Pinterest, each of which has a different focus and outcome.

Eventually, the focus should be on:

    • Brand Positioning Online, and
    • Effective Employment of Online Tools – SEO, PPC, Social Media.

#1 Brand Positioning - Personal Branding VS Product Branding

Today, in permission and the privacy-driven world, marketing is becoming even more suspicious to consumers. Therefore, it is even more important for brands to bring out real, authentic connections and engagement with their target customers and give lesser importance to marketing and selling campaigns.

“Marketing is about making a promise, but Branding delivers on experience.”

When most organizations mention branding, they’re referring to the carefully crafted perceptions surrounding their products or services designed to create an emotional response in their target audience – product branding.

But there’s another type of branding that can be equally important in marketing your business – one that is revolving around a personality – personal branding.

Neil Patel advises in one of his earlier blogs,

“If you want to build a lifestyle business then consider building a personal brand. It’s easier to build, and you can make good money from speaking, consulting, or partnerships.

But if you want to build something big, something that will continually live and move on without you, then focus on building a corporate/product brand.”

However, there is no real difference when you are building a personal brand or product brand as the entire strategy is to focus on a certain group of people. If you think about it, business brands have already started to behave more like human entities – adopt a personality or authenticity or a tone of voice to establish beliefs/values.

#2 Effective Deployment Of Online Tools - ORM & Local SEO

To build pipelines in sales, search engines allow marketers to generate leads through several methods, including search keyword analysis or paid advertising that is referred to as pay per click or PPC.

Subsequently, lead generation techniques prompt users to interact – like filling out forms or comment on engaging posts – with the information present online about the brand.

However, the online marketing campaigns have become so obsessed with employing SEO for certain targeted keywords that they fail to recognize its impact on the end-users. Here is where Online Reputation Management (ORM) kicks in.

Through ORM, brands focus on multiple online sites – business websites, online directories, social media profiles – to shape public perception and create a spotless image about themselves through influencing online information. Some of the best practices following ORM would be social media monitoring & response, public relation campaigns, building positive content, etc.

Traditional SEO is ably supported and strengthened by ORM during web analytics, web development, content development.

But what happens when information about the brand is optimized for local “near me” search online?

People do a local search with a strong intent to buy
60% of smartphone users have contacted a business directly using the search results such as the “click to call” option.

Thereby, local SEO automatically bypasses the need to deploy outbound lead generation techniques and cut-short the role of ORM to maintain positive public relations, thereby saving additional efforts.

More importantly, local SEO is free and behaves just like organic SEO but limited to geography!

TABLE OF CONTENT

2-STEP SETUP FOR LOCAL SEO

Stage-0

  • Optimize Website/Search Results for Mobile Device
  • Create Business Profiles on popular Search Media & Social Media

Stage-1

  • Keyword Research For Local Organic Ranking
  • On-Page Optimization
  • Schema Markup

Stage-2

  • Local Citations
  • Build Backlinks


DON’T MISS BRANDING VIA SEO COMPONENTS

Techniques

  • Glocal SEO VS Local SEO For Brands
  • Personal Branding With SEO VS Product Branding With SEO

Local SEO Across Industries

  • How Local SEO Can Help Digital Products/Brands?
  • How SEO, SEM, And Content Marketing Can Help SaaS Products/Brands?
  • Local SEO For Brands With Multiple Location Businesses
  • Local SEO For Non-Profit Brand Communications

Case Studies

  • Example: Local SEO Case Studies Of Cafe & Restaurant Brands
  • Example: Local SEO Case Studies Of Top Chefs

KEY TAKEAWAYS

2-Step Setup For Local SEO

Before we begin the setup for local SEO,

    1. Check your Moz local listing score to see how accurate your business listings appear on the web.
    2. It is equally important to understand how local SEO works.

At a macro-level local SEO works like a “normal” search – search engines scan through its index to provide the best results for that person’s query.

Whereas, what makes Local SEO unique is that Google* uses a different set of ranking factors to rank the local search results, including:

Local Pack
  1. Google My Business (33%)

   2. Reviews (16%)

   3. On-page (15%)

   4. Links (15%)

   5. Behavioral (8%)

   6. Citations (7%)

   7. Personalization (6%)

Local Organic
  1. On-page (32%)

    2. Links (31%)

    3. Behavioral (10%)

    4. Personalization (7%)

   5. Google My Business (7%)

    6. Citations (6%)

    7. Reviews (6%)

  • Google My Business Signals – keywords in the business title and description, proximity, and the right categories.
  • On-Page Signals – name, address, and phone (NAP) of your local business, keywords in titles, and domain authority.
  • Link Signals – inbound anchor text, linking domain authority, linking domain quantity, etc.
  • Behavioral Signals – click-through rate, dwell time, pogo-sticking
  • Citation Signals – from generic, niche, and hyper-local sources
  • Review signals – including review recency, quantity, velocity, and diversity. The stronger your review portfolio, the bigger the impact on local search performance.
  • Social signals – engagement on Facebook, Twitter, LinkedIn, YouTube, etc.

*(Bing, Yahoo, or other search engines may be doing it differently but their market share is not large as compared to Google.)

Based on these factors, we have devised a 2-step setup for local SEO.

You may also want to check out our local SEO services checklist.

STAGE-0: GO MOBILE FIRST

With Google holding a market share of 95.23% worldwide in mobile search, it would only take a blunder to not optimize your business website for mobile searches

Google prioritizes mobile when crawling and indexing websites for local search terms …”

What this means is that web crawlers will read & index your mobile site first. Eventually, it may hurt your position in the local search results if your site isn’t mobile-friendly.

One of the best ways to begin with testing the mobile-friendliness is to use Google’s mobile page testing tool.

4_mobile-friendly

Image-4: Homepage Screenshot of Google Mobile Testing Tool

Simply enter the URL of the desired page and click “Test URL”.

5_mobile-friendly_test

Image-5: Results Screenshot of Google Mobile Testing Tool

That’s how the test results are displayed. Page loading issues, if any, will be highlighted separately.

STAGE-0: CREATE BUSINESS PROFILES

This is arguably the most important part of local SEO.

“Claim & optimize your Google My Listing (GMB), Bing Places, Apple Maps, Yelp for local SEO. Create business profiles on Facebook, Instagram, Youtube, LinkedIn only if you are serious about your Online Brand Communication!”

Setting up your GMB listing is easy. You can read our previous blog to follow a detailed setup guide.

However, there are certain things you must keep in mind while creating business profiles for local SEO:

    • Keep your NAP- Name, Address, Phone Number consistent across all your profiles online. Only Google My Business signals (which includes NAP within the business profile), review signals, and link signals are more important for local pack rankings.
    • Your business name is not meant for “keyword stuffing”. Say, you are claiming your GMB listing for a coffee shop you own. Use your ‘brand name’ for business and not like Coffee Shop Downtown NY 24/7 – ‘brand name’.

Additionally, when it comes to NAP, ensure a few other things:

    • Always use your real-world business name.
    • Always use your real-world address.
    • Use a local phone number whenever possible and not a call center helpline.

While managing user reviews, uploading the latest photos/videos/news of your brand, setting up business working hours, etc. falls under the domain of Online Reputation Management, some of these functions can be optimized for local SEO, for example, uploading images!

Here are 8 essential tips to optimize your image for local SEO.

STAGE-1: KEYWORD RESEARCH

  • Local Map Pack

If you are a brand targeting a particular area or a business owning a franchise, you should look to rank higher on the Local Map Pack.

But the issue with local SEO is that the results may be different from one mile to the next.

For example, someone searching for “coffee shops” from 72nd street, 2nd avenue, and from 24th street, 5th avenue in NYC would find two different sets of SERPs. It is super tailored to the current location of the searcher.

Tip: As a Marketer, you should not track your local rankings from a single location alone. Instead, you can micro-analyze your local rankings in different locations with the city. This way, you can see where you rank across your entire city or local area.

One way of doing it is through Map tracking tools like Local Falcon or Local Viking. However, both would extrapolate your business information from the GMB listing.

Here is a screenshot from Local Falcon analyzing a certain hotel business in Boston,

6_local-falcon-search-results

Image-6: Results  Screenshot of Local Falcon Ranking Tool

The image first appeared in backlinko’s guide on local SEO.

The grid-like structure on the Map represents the “local ranking” of the said hotel across various locations in Boston.

Tip: Knowing your rankings across various locations, you may narrow down to focus on a particular area within the city. A good number of user reviews, ratings, targeted PPC ads, social media relevance may contribute to a higher ranking in the local map pack.

  • Local Organic Search

Most local searches have an extremely strong commercial intent and ranking higher in the local organic search is equally desirable.

Unlike the Local Map Pack, the local organic search remains the same for any Google SERP.

Tip: Actually, the only unique thing about local organic rankings is how you track them. While optimizing a business for “” keywords, in many cases, the generic “” keyword without a location may get more search volume, and so says Google.

So in addition to “Essex Gardeners”, you may also track your local rankings for keywords like “Gardeners” and “Gardeners near me”.

In conclusion, local keyword research revolves around identifying three parts of your target search queries –

CORE TERM + KEYWORD MODIFIER + LOCATION
establishment themes

Moz – Getting Local Keyword Research and On-page Optimization Right

Use of semantic analysis tools like Text Optimizer can be used to identify core terms. To identify your keyword modifiers, use popular SEO suites like Ahrefs, Google Search Console, SEMrush, Moz Pro, UberSuggest, etc.

For location terms, you may rely on your own business knowledge, Google search, and your on-site analytics. Diversify your localization options by adding stats, cities, counties, etc. to your keywords.

STAGE-1: ON-PAGE OPTIMIZATION

Use the following techniques that overlap with traditional SEO:

    • Keyword in H1 Tag
    • Keyword in Title Tag
    • Keyword in URL
    • Use short URL

Further, Optimize Home Page for local SEO as follows:

Most single-location businesses should optimize their home page for primary location. (we had already discussed the reason in the previous section. For the same keyword “coffee shop near me”, your business may rank high in your primary location while it may not be five blocks away!)

So,

    • Show NAP (Name, Address, Phone Number) information on the homepage. In fact, add it to the footer of your entire website.
    • Add Testimonial & Reviews and use Schema Markup.

STAGE-1: SCHEMA MARKUP

Schema Markup is a code that you can add to your website to improve the way search engines read and represent your page in the SERPs.

In most cases, coding might be messy and so make use of tools like:

Step1: Select Data Type

7_schema markup_1_local SEO for brands

Image-7: Schema Markup using Google Tool

Step2: Click On Elements You Want To Tag

8_schema markup_2_local SEO for brands

Image-8: Schema Markup using Google Tool

The tool will take in the marked-up elements and generate an HTML code that you can add to your website.

You may find some additional information on Schema Markup for Local SEO on Google/Bing in one of our previous blogs. Go check it out!

STAGE-2: LOCAL CITATIONS

Citations are nothing but online mentions about your business, typically other than your own business website. The approach to building citations can be divided into two ways:

    • Building structured citations – like business directories or social profile (Yelp, Facebook, Google Maps, Apple Maps, MapQuest, Foursquare)
    • Building unstructured citations – like blog posts, vendor pages, other review websites

Essentially, through citations, Google has been asked to trust the information that it already has about your business and push your business to the top of the SERP for your target keyword.

Hence, focus on:

    • Citations Audit – ensuring that existing citations are correct and consistent
    • Building more relevant citations

For starters, here are some great resources- Whitespark and Loganix to find out the top citation sources for your country of operation. You may further branch out to geographically-relevant citations and niche-specific citations, say:

TripAdvisor (for restaurants, hotels, etc.)
FindLaw.com (for attorneys)
HealthGrades.com (for doctors)
HomeAdvisor.com (for plumbers, tradespeople, etc.)

Comparing your strategy with your highest competitor is another way to build citations. (You may use Ahrefs Site Explorer to check out who your competitors online are!)

Find out Anchor Texts that your competitors have used. The below screenshots explain what an Anchor text is:

9_anchor-text-example

Image-9: What is Anchor Text? Source

You may need to look for anchor terms like:

    • “Visit website”
    • “Website”
    • “Visit site”
    • “Click here”
    • “View website”
    • [Naked URLs]

Generic anchors like these often come from directories. Using Ahrefs Site Explorer may ease the task.

STAGE-2: BUILD BACKLINKS

Follow these two points:

    • Create local resources relating to your niche – blog posts, short video content can do well.
    • Engage in Guest blogs for local websites to signal authority.

Here is a great blog post by Brian Dean on link building strategies.

 

PRO-TIPS & STRATEGIES

GOOGLE POST:

Boost your local SEO presence with Google Posts.

10_google-posts

Image-10: Example of a Google Post

When Google first rolled out this feature in mid-2017, it said 82% of people turn to search engines to find local information and learn more about businesses in their area.

Google Posts allow you to publish a story, article, poll, event and is a great way to keep your customers informed and engaged with your business. Further, it is a great start towards making your own brand identity.

To set-up this feature,

    • Go to http://posts.google.com/author.
    • Click the Publish on Google text box.
    • Choose your post type, and follow the onscreen instructions.
LOOK OUT FOR INACCURATE EDITS ON YOUR GMB LISTING:

If you are not still unaware, anyone can suggest an edit to your GMB listing & Google may sometimes accept it. You cannot do anything about it but you can ensure that your listing is correct and up-to-date at all times.

FOCUS ON UX FOR LOCAL SEO
  • Location-focussed keyword in the H1 tag.
  • Optimize your homepage title tag around 2-3 keywords.
  • Use Google Ads to find compelling description copy for meta description.

But why?

When a local searcher lands on your page, they need to know that you serve their area within 2 seconds.

Don't Miss Branding via SEO Components

Google identifies different micro-moments in one’s daily digital life:

    • Want-to-go moments: information on local restaurants, cafes, etc.
    • Want-to-do moments: information on local events, activities, etc.
    • Want-to-buy moments: information on local shops, etc.
    • Want-to-know moments: general information which brands may monetize

Google also shares a great story to show how such moments trigger actions and lead to sales.

“Neel needed to find a laptop cover immediately.

Caught in the rain at uni, Neel worried about the safety of his new laptop, which got wet in his bag. Acting at the moment, he turned to his smartphone to find the best laptop covers. Within a few minutes, he discovered a new brand he loved and decided where he was going to buy it. An hour later, he went in-store and made the purchase.”

You or your product, too, can become the brand that interprets such moments of need and shows up in search results when your prospects look for you.

Listen to the insightful advice on getting your brand name “autocomplete” in Google.

Building your brand image online focuses on the different user experience modules.

Refer to the below user experience honeycomb graphics.

11_user experience honeycomb

Image-11: User Experience Honeycomb by Peter Morville. Source

    • Useful: Your content should be of high quality, useful, and relevant.
    • Usable: Your site should be easy to navigate.
    • Desirable: Your design should appeal to your target audience.
    • Findable: You should focus on content and make searching for information easy.
    • Accessible: Your site should be mindful of people with disabilities.
    • Credible: Your brand must show signs of authority and prompt trust.

Coincidentally, most of these attributes map directly to SEO.

So, how do you cater to both the search engines as well as your prospects?

Personal Branding With SEO VS Product Branding With SEO



Building a personal brand or product brand is strategized to focus on a certain group of people as they discover you online through SEO.

There are two goals in Branding with SEO:

  • Dominate the entire first page of Google (branding)
  • Push negative or embarrassing search results off of page one (reputation management)

Ironically, when we searched online for competing blogs on the same topic, the first result on SERP was this checklist for Personal SEO by Neil Patel.

Why the irony because Neil Patel has created a brand out of his personality and now runs a successful digital agency named after him, NP Digital!

Check this out to know why choosing the right brand name is the best SEO hack!.

Glocal SEO VS Local SEO For Brands

Glocal marketing is a tested strategy employed by global brands to adapt to local needs. It aims at maintaining global brand messaging while catering to the needs of the local culture by combining “Global” and “Local” marketing strategies.

A classic example could be of a global brand like McDonald’s whose brand message is to offer simple and affordable fast food but their menu varies depending on the local population.

Glocal Marketing is based on three pillars:

One strategy that is outrightly discussed in this guide is local SEO and the same fits here as well.

Global brands may require more marketing efforts – especially content marketing – than local brands to establish their brand identity among the local population. Local brands may by virtue hold a good reputation and only require to target specific local search keywords to rank better on SERP.

Here is a wonderful blog post on how to localize your global brand customized for different countries. Do check it out!

 

LOCAL SEO ACROSS INDUSTRIES

How Local SEO Can Help Digital Products/Brands?

Knowledge Commerce is a booming industry and also responsible for the growth of digital products.

A digital product can be:

    • Online Courses
    • Stock Images that can be sold to stock photo websites
    • Music – you will be amazed to learn about the story of Musician, Singer Amanda Palmer. She has relied on grassroots marketing to sell her band’s music and never relied on any major label
    • WordPress themes

And much more.

Branding around these products is easier since most of these products can be traced back to its creator. We had already discussed Personal SEO through branding and reputation management – blog posts, webinars, landing pages, and other marketing assets.

One other prominent example of a digital product is a SaaS company.

SEO, SEM, And Content Marketing For SaaS Products/Brands

These days seem like every other business is offering some kind of a product based on a Software-as-a-Service (SaaS) model.

And if you are a Small-Medium-Business (SMB), you are likely to be intimidated by the number of successful case studies of certain SaaS products gaining millions of customers online in quick time.

However, quoting Sujan Patel from one of his videos,

“SaaS growth is all about building the flywheel of customer acquisition that moves faster and faster until its momentum pushes itself and you can reach escape velocity.”

In this section, we will be carving a SaaS brand out of this ‘flywheel’ using some amazing SEO, SEM & Content Marketing strategies.

General SEO best practicescrawlable, indexable, and authoritative – don’t really change, regardless of the vertical or niche. And so here are some unique areas to focus on while branding SaaS via SEO:

    • Keyword research should focus on long-tail keywords rather than competing with higher search volume keywords in which larger competitors already hold a significant market share
    • Shifting the focus to specialized content creation to compete with indirect competitors like review aggregators (say, Capterra)
    • Brand visibility online for SaaS products is determined by Key Performance Indicators (KPIs) like Marketing Qualified Leads, Monthly Recurring Revenue, Customer Acquisition Cost. Less attention needs to be given to search traffic
12_SaaS-SEO-Top-Priorities_local SEO for brands

Image-12: Three Pillars of Branding SAAS via SEO. Source

Watch the below Q&A session for some valuable answers on:

    1. Should all SaaS companies invest in SEM?
    2. How does SEM differ for an SMB SaaS company versus an Enterprise SaaS company?
    3. LTV metric takes a long time and so should I just optimize my SEM spend to a cost per acquisition?
    4. If I have a limited budget, should I bother with competitor terms, or even non-brand terms?

Watch another interview with a B2B SaaS Marketer to know his insights on:

    1. How do you pull people through the funnel with content marketing?
    2. Why design “Topic Clusters” to build your own SaaS brand?
    3. Is there a suggested process for building content upgrades?
    4. How are natural language processing algorithms affecting content creation?
    5. How to approach a client that doesn’t have a clear bottom-funnel search volume?
    6. How do you approach link building in the SaaS market?
    7. How should people approach ranking for “vs” or “alternative” keywords in SaaS?

Here is another interesting resource on SaaS vs Conventional Digital Marketing. Do check it out!

Local SEO For Brands With Multiple Location Businesses

Businesses with multiple-locations are exempt from the rule of optimizing their home page for primary location.

They must now focus on local landing pages.

So, Include location’s NAP, operating hours, and focus on related keywords targeted at that location on the respective landing page.

The screenshot below analyses the website traffic (2018) of a car rental business in the USA. In addition to a home page, the website has unique local landing pages for every service location.

13_Organic rankings_local SEO for brands

Image-13: Why Multiple Location Businesses Should Focus on Local Landing Pages

It is satisfying to note that the organic traffic that these local landing pages attract are equally profitable.

Local SEO For Non-Profit Brand Communications

As more people turn to digital to find, research, and evaluate charities that align with the causes they care about, your online reputation becomes increasingly important.

“Nonprofit marketers can leverage the online search with local intent to engage supporters, drive donations, and share their nonprofit’s mission with the world.”

If you have more than a few locations, we highly recommend creating and managing a single source, like a spreadsheet, that has all your business’s location data centralized and organized in one place.

Later, claim your GMB for all your locations. Here are step-by-step instructions from Google. Additionally, complete your GMB listing by:

    • Include a primary business category and add up to 9 additional categories for better outreach
    • Select attributes for your business if your nonprofit identifies as Black-owned or women-led, LGTBQ+ friendly, etc.
    • Include ‘local’ keywords in the business description: Match it with the location of our non-profit business
    • Adding more photos will attract more views and hence improve ranking. It is observed that businesses with photos receive 42% more requests for directions and 35% more click-through to websites. While uploading photos, make sure to name them using a local keyword

Claiming your GMB alone will not suffice. You should now develop an online review strategy for online public relations.

Listen about SEO strategy from a Senior Community Engagement Manager at Mightycause.com

Example: Local SEO Case Studies Of Cafe & Restaurant Brands

The following case study was first published here.

Here is a gourmet cafe named Cucina & Co. in the classic marketplace – Rockefeller Center, New York. They hired an agency to increase the number of people who found them online for search keywords like breakfast and lunch options near Rockefeller Center.

14_case study_local seo_graph

Image-14: Google Analytics Showing the Search Traffic – Blue Area After the Implementation of Local SEO

The agency chose to optimize the cafe’s online presence – business website, third party directory listings (i.e. Google My Business, Bing, Yelp, Foursquare, Apple Maps, etc) – through local SEO. The graph above summarizes their effort in significantly increasing the traffic count organically.

Example: Local SEO Case Studies Of Top Chefs

The following case of creating a brand out of a living chef was first published here.

15_case study_local seo for brands

Image-15: Google SERP for Brand Search

For brand marketers, that’s a victory right there; the brand’s website is appearing on top of third-party review aggregators!

An agency was tasked with building a brand around a particular restaurant in New York. The agency’s strategy was centered around creating a unique identity separating it from the market via relevant social media platforms, web design (local SEO), and email marketing.

Need Professional SEO Consultation?

Implementing SEO for brands can be intimidating for any upcoming agency. SEO can be a daunting task even for businesses who are looking to establish themselves online.

Outsourcing your digital marketing needs may prove beneficial. But before you think of hiring a freelancer or partner with an agency, we recommend you to look out for these 4 characteristics in them:

Their Reputation: It would typically include positive reviews online, great testimonials/references from happy clients, interesting case studies, or a work portfolio that shines out

Their Working Ethics: They should focus their attention on proven, white hat strategies, and tactics. It would mean that they follow the rules and obey the terms laid out by other platforms like Google, Yelp, Facebook, and others

Level of Expertise: Look out for individuals or agencies who have had multiple experiences with local search campaigns. Local SEO algorithms are being constantly upgraded and the one who is handling your campaigns must be aware of the latest trends

Makes Realistic Promises: No individual or agency can promise to get your business to the “top in Google SERP.” Instead, they must look to evaluate your campaign performances to business goals and objectives

Evelyn is a friendly yet professional client of ours. We have been working for a long time together now. We have worked with Custom WordPress plugin development, Custom WordPress solution for Optin pages, and Genesis framework development projects. Thank You for such a sweet recommendation, Evelyn!

Call us at <+1 (919) 234-5140> or write to us using this form to get to know us better and listen to our recommendations for your brand to grow!

Key Takeaways

  • Making global supply chain disruptions more resilient may depend upon how quickly the consumers discover their local alternatives
  • Local alternatives like cloud kitchens, women entrepreneurs, artisans, local shops, emerging digital companies, etc. are creating a “brand” out of themselves.
  • Even though offline sales still constitute a major share, brands are more focused on selling online.
  • Here is where existing B2B/B2C businesses may step-up to the challenge and leverage the growing online space to create their local brand identity for recognition.
  • When you launch your brand, you shouldn’t dismiss search engine optimization (SEO) for later
  • If you want to do well in local search results, branding and SEO should form the base of your marketing strategy right from the word GO
  • Lead generation strategies with local SEO include NAP consistency, turning on the Get a Quote call-to-action button on Google Knowledge Panel, Google Map, Google Shop, etc.
  • Anti-trust lawsuits on major tech giants like Google, Amazon, Microsoft are in the news lately. Not that you should recede your digital marketing efforts from Google at this point, you may think beyond Google
  • Even today in the USA, Bing holds a market share of 21 percent. So study-specific search engines in your target countries if you are a glocal brand
  • Here are some search engine alternatives:
    • Baidu and Qihoo 360 in China
    • Yahoo in Japan and Hong Kong
    • Yandex in Russia
    • Seznam in the Czech Republic
    • Naver and Daum in South Korea

Finally, we leave you with this small message:

 

We would love to hear from you in the comment section below.

Digital Agency Partnership for Educators and eLearning Industry

A rather amusing beginning to the blog, online teaching & learning can be a challenging task.

eLearning professionals also deal with tighter budgets and unrealistic deadlines on a daily basis. No matter who the audience is – college students or corporate executives, most learners struggle to stay engaged and complete their online courses. It may be due to:

    • Lack of learners’ motivation
    • Computer illiteracy
    • Time management
    • Toggling between social media and classes, etc.
    • Technical issues
    • Adaptability struggle

A ‘basic Zoom call’, if that has become a common word for online classes today, lacks adequate student-teacher interaction.

Let alone the struggles of learners online, course providers are also facing stiff competition amongst each other.

Today, many esteemed organizations have adopted the Massive Open Online Course (MOOC) model for self-paced learning. This makes it even more difficult for upcoming educators and eLearning Industry professionals to acquire the right customers and grow their business.

However, the following factors are promising significant growth opportunities in the e-Learning industry for the next five years:

Types Of Educators In The World

But before exploring the growth statistics for the e-Learning Industry, let us look into how the e-Learning market is segmented:

Market Segmentation by Delivery Mode

  • Packaged Content
  • Learning Management System (LMS)

Market Segmentation by Learning Mode

  • Self-paced
  • Instructor-led

Market Segmentation by Learning Mode

  • Training
  • Testing

Market Segmentation by Learning Mode

  • K-12
  • Higher Education
  • Corporate
  • Government
  • Vocational

When your organization is looking to take a leap into the e-Learning industry, you need a digital agency/technology partnership because:

    • They are the dedicated experts
    • They know how to produce engaging content
    • Their involvement drives down the costs
    • They offer quick deployment

Digital Agency/Technology Partnership - Need Of The Hour

The pandemic-induced global lockdowns may have boosted the demand for e-learning platforms. However, the demand might decline in the post lockdown period, especially in K-12 and higher education end-users.

Yet Reportlinker stands firm on its prediction of steady growth in the e-Learning market during the 2019-2025 forecast period.

The report observed:

  • Europe, Russia, and the UK have emerged as the major consumers for self-paced e-learning over the last decade.
  • The US is the largest market in the world, with the potential to radically influence the prospects of the global e-learning market.
  • The corporate segment is likely to emerge as another major end-user with companies opting for SaaS-based LMS as a plan for their employee career developments through their training.
  • The training segment is expected to witness high growth in the APAC region (13 countries of Asia and the Pacific).
  • Examination training, especially for GRE, GMAT, TOEFL, and IELTS, is a major market opportunity in the region with a dearth of testing resources and the presence of a large learner segment.
  • The market demand for testing services is estimated at almost twice as much as training services since testing services are often consumed on a recurrent and paid basis, while courseware purchase and LMS access are often for a lifetime or an extended period.

ColorWhistle’s diverse experience in handling various education website design, development, and marketing assignments allow us to easily deploy eLearning solutions. Let us introduce some of our solutions:

Effective Methods Of Online Teaching

  • Online Presentations: Online tools like Google Slides, Prezi, SlideShare can help you make interactive and high-quality presentations.
  • Online Whiteboards: Using tools like Creatly, you can use it during live lessons to visualize and simplify concepts or collaborate with students.
  • Pre-recorded Video Lectures: Great to avoid repetitive teaching between different classes. Students also get the flexibility to learn at their own pace.
  • Discussion Boards And Online Forum: These spaces beyond online classes are great for lengthy discussions with teachers or peer interaction on the topic. You can start by creating separate channels on Slack or Facebook or Whatsapp.
  • Class Blog: Students can be given assignments to write a blog on some recent lesson. This will encourage more self-learning.
  • Online Evaluation: Interactive quizzes, polls can be created instantly during a live class to gauge the attention level of the audience.

Balancing The Partnership - Technology & Education

#1 Custom/Responsive Education Website Design

Responsive and feature-rich website designs will deliver a seamless browsing and optimal viewing experience for your users.

Since the average time spent on smartphones have exceeded the time spent on desktops, businesses may look to adopt mobile first development approach. This will improve user engagement and experience.

#2 Educational Application Development

Features like portal development, online tests, online registration for entrance exams, professional training programs, course management, front-end course creator, live chat, live videos, user dashboards, whiteboard sharing, etc. are essential for a good user experience.

Additionally, we do not endorse homogenization of various applications across various eLearning providers. Hence it becomes even more necessary to brainstorm about the focus group, teaching method, learning objective, etc before deciding to build an application.

For instance, you need not have to communicate to users via sms, email each time they upload their answer copies for evaluation. A simple “success upload” message on the screen will suffice.

#3 Education CMS Development:

A wide range of CMS services (WordPress, Drupal, Joomla) will facilitate you to manage your content and business data easily and in a structured manner.

#4 Digital Marketing Services For Education Website

Digital marketing services such as Search Engine Optimization, Pay Per Click, Content Writing, etc. will help you to better attract aspiring students. Online Reputation Management will establish a powerful online presence for your institution. Infact, digital marketing is not a one-time solution but an evolving process which requires timely upgrades.

Investing Beyond Service Level Engagements

A service level agreement is typically created to align the efforts of the sales and marketing team. It defines exactly what a customer will receive from a service provider.

Now with ColorWhistle as your service provider for designing, developing, marketing education websites, we would like to use Hubspot’s analogy of “Smarketing”. It would evolve aligning our targets with that of your sales and marketing team to give you the best results.


You may like our related resources:

Wrapping-Up

  • The e-learning market is expected to grow at a CAGR of over 14% during the period 2019–2025.
  • The self-paced learning segment will grow at a faster rate, followed by instructor-led e-learning modules.
  • The market demand for testing services is estimated at almost twice as much as training services.
  • Colleges, Universities, “special” education category institutes (specific to one purpose – educating only vocational training, educating only psychology, educating only personal finance, educating only kids, educating only languages, educating only professional speaking, corporate technical training, etc..) can leverage the power of online technology.
  • Educators and those in the eLearning Industry can avail of custom Website design, specific application development, and marketing services by partnering with like-minded Digital Agency.

Get started with Online Teaching by calling us at +91(944).278.9110 or filling this quick web form!

Comment down below to share your experience with Online Teaching.