Why Should you Consider Using HubSpot E-Commerce Bridge API?

How to automate your sales and marketing pipeline with HubSpot E-commerce Bridge? Once you figure this out, you can reach out to the prospects and customers in the best way possible.

When people buy products from your e-commerce store, you have to study their habits so you can better promote your business.

Be it e-commerce or retail, data is the only thing that connects you to your customers.

Your marketing and sales team must spend a considerable amount of time to make things clear and accurate. Sometimes, despite putting the pieces together, you may not get an ideal picture of what’s happening.

The lack of automation in the marketing and sales process will definitely be a problem for modern marketing teams like yours.

When you are running a small scale e-commerce store, things will be quite manageable, but if your company expands in terms of sales, marketing, and team size, data figures will get complex.

If this happens, we are sure that you must look for a tool that gives you an accurate view of what’s happening in your e-store, and how to better reach out to prospects and customers in the best way. That’s where you need the HubSpot E-Commerce Bridge API. It bridges the gap between your sales, inbound marketing efforts, and e-commerce activities.

Let’s take a look at this API offered by HubSpot and see how it can help your e-commerce business.

Why Should you Connect your E-Commerce Store to HubSpot?

E-commerce is becoming the most preferred shopping method for many consumers.

According to a detailed article by Shopify on the future of e-commerce, global e-commerce sales is expected to top $4.2 trillion USD in 2020 and reach more than $6.5 trillion by 2023.

The ongoing COVID-19 pandemic has forever changed how people purchase. So many prefer to make their purchase online rather than going to a brick-and-mortar store because it is safe.

WHO has given a statement that “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low.”

So, this is one of the best times to make the most of the e-commerce data you get so you can further enhance your marketing efforts. When you use a CRM like HubSpot to connect your online store, you will enjoy the following benefits.

    • Improve e-mail marketing and your automation efforts
    • Know more about customer behavior and buying habits
    • Use the data to create ads
    • Manage sales pipeline
    • Track visitors
    • Segment customers smartly

There are lots of ready-made solutions for this type of requirement. But they may not be suitable for your store. If you are looking for custom integration, then it can be achieved through the HubSpot E-Commerce Bridge API. It is one of the best in the market.

What is HubSpot E-Commerce Bridge API?

HubSpot E-Commerce Bridge API allows you to connect one or more of your e-commerce stores to HubSpot. This will be helpful to enhance your customer relationship management, thus allowing your sales and marketing team to maximize the exposure of your products.

According to HubSpot, the E-commerce Bridge API will be a perfect fit for the following e-stores.

E-Store Products

Retail, clothing, holiday items, entertainment, and electronics

Nature of E-store

Must have a good technical team, supports multiple stores where regular and selling of repeat purchases happen

The Bridge API is not suitable for,

E-Store Products

Houses, cars, airplanes, boats, and hot tubs

Nature of E-store

Does not have a technical team, requires a great level of flexibility, has large & one off transactions, and has lots of single purchases

Here are some data types you can sync from your e-commerce store to HubSpot through this API.

    • Customer Sync – Sync the data related to customers. This will help to understand customer behavior
    • Product Sync – Sync product details from their e-commerce store to understand product performance
    • Deal Sync – Orders from e-commerce store can be synched to figure out the buying behavior of customers
    • Line Item Sync – Understand the products that are performing well, items that are high in demand, and those which are ordered on a regular basis

Benefits of HubSpot E-Commerce Bridge API

Here are some major benefits offered by the HubSpot Bridge API.

    • Personalized E-mails – A personalized e-mail or template can be created so you can send highly targeted and tailored content
    • Marketing Automation – You can easily automate time-consuming and manual tasks like e-mail marketing and improve marketing efficiency
    • Deeper Analytics – You can get in-depth insights which will help you better understand the process of selling, buyer behavior, and more
    • Abandoned Cart Recovery – Details related to the customer’s abandonment cart can be recovered so you can send an e-mail reminder to customers to complete the purchase
    • Customer Welcome – You can initiate the process of sending a welcome message to customers within a specific time, which will help you make the best first impression
    • Customer Re-engagement – Easily rekindle the flame you once shared with customers to remind that your e-commerce store still has many new things to offer

You can take a look at this video walkthrough to know how the API works. Additionally, you can go through these resources to find out how the integration works with Shopify and WooCommerce. Also check out the overview document by Jack Coldrick, who is a senior engineer at HubSpot.

In a Nutshell...

The HubSpot E-Commerce Bridge API is designed based on how the online store date is structured. It not only offers data synchronization, but it offers much more than that.

From mapping, e-mail marketing, setting up smart workflows to re-engaging with customers, this API offers a solution that most of the e-store owners are looking for.

Now that you are aware of the possibilities of the HubSpot E-Commerce Bridge API, next, you have to take advantage of it. If you are wondering how to do it, our ColorWhistle team is here to help you.

Currently, we are running a free consultation session. You can schedule a meeting with our experts at your convenience. Send us a message or give us a call at +1 (919) 234-5140 to talk more.

If you have any questions, please feel free to share them in the comments section below.

How to Build A WordPress Website Under $1K With Elementor 3.0?

Launching and running a WordPress website, built with Elementor page builder, is achievable with less than $1k in 2020 and beyond.

Due to the COVID-19 pandemic, every business wants to set up an online presence to be easily accessible to customers. Of course, under such circumstances, budget will be a main constraint. Which is why we picked the WordPress and Elementor duo because it is a killer and affordable pair!

WordPress is scalable, open source, easy to use and develop on. Elementor is one of the best WordPress page builder plugin which is easy to use, has many pre-built templates, includes many useful marketing tools, helpful community, reasonably priced and more. Overall, the page builder is growing both in popularity and in sophistication.

So, if you like to build a budget-friendly website, you must definitely dig deep into the topic.

$1k is really an amazing budget to have a good online presence. You can get a good theme with a more sleek, responsive design with a few advanced features. We will also talk about the new Elementor 3.0 features released in September 2020 that have significant performance improvements.

Before you dive into the topic, you can take a look at our blogs on Things to Know About WordPress Elementor Page Builder/Editor and Top 13 Websites Built With Elementor Builder to find out how amazing Elementor actually is.

The New Features in Elementor 3.0

Let’s review the new features in Elementor 3.0. This will give you a rough idea of things so you are not completely out in the woods.

1. Design System Features

Maintaining consistency in color, font style, size, theme, and other design elements is crucial. Imagine you are reading a book. If the page lacks consistency in the placement of page numbers, it will ruin your reading experience and will create a bad impression where you will end up closing the book permanently.

This is the same thing for website design. Reputable brands like Apple, Nike, Spotify, etc deliver the same look and feel to the users on their landing pages, banners, blog posts, service pages, and all other platforms. Maintaining consistency across all pages contributes more to the UX of your website visitors.

The well-crafted Design System concept in this latest Elementors 3.0 version has a major role in managing the design consistency across all the areas of your website. To learn more about the Design System, check out this blog – Everything you need to know about Design System.

Here what Elementor 3.0 has in store for you.

1. Design System

Global Colors

Are you tired of changing colors in all the areas of your website, one after the other? Here is a solution. In the Elementor 3.0 version, you will be able to visualize the reflection of the color change across all areas of your website when you do changes in one place.

Choose your website’s four basic global colors. Then, go into any color style in Elementor, and set it to be one of the four colors. You can also add as many custom colors to the Global List, and name them however you like.

Now the magic of CSS variables kicks in. Go back to Global Colors, and change one of the colors. Your entire site’s color scheme changes according to the new Global Color.

Global Fonts

How happy would you feel if the font changes you do in one place gets reflected in all other places of your website? Colors and typography are the building blocks of any website. Using the same logic of Global Colors, there is a new method of working with your site’s text styles in Elementor’s 3.0 version.

With Global Fonts, every typography setting can be set globally. You can now configure all your site typography settings globally, including font family, font size & scale, font weight, font transform, font style, line height, letter spacing, and responsive settings.

2. Theme Builder

When it comes to customizing the theme of websites, the existing WordPress theme builder from Elementor is doing a good job. To make it easy for you to manage the entire theme of your website, the Elementor 3.0 has released a new theme builder, built with React UI.

Through the theme builder, you can take a look over your header, footer, layout, slider, buttons, form fields, and others displayed on your website. Moreover, you can view, edit, update the design of the overall website from a single place.

Choose a theme template you like and that you can visualize the reflection of the theme automatically in every area of your website. An image preview and a screenshot of the actual template will be displayed. From there, you can start editing the template as you prefer. If you want to get a clear picture of the theme builder, then check out this video.

3. Site Settings

Customizing the web page settings like theme code, functions.php, customizer tool, etc on all the pages one after the other would be a time-consuming task. Now, you can point and customize all these settings from a single place, Elementor 3.0 has launched the new concept called Global Site Settings.

To switch to the Global Site Settings panel, click the icon on the top left corner of the page you are editing with Elementor. The Global Site Settings panel has a list of configuration tools. Click here to watch a video about Elementor’s Global Site Setting concept

Site Identity

With site identity, you can customize your website identities such as logo, title, tagline, and even favicons.

Layout

Through the layout setting concept, you will be able to configure Elementor’s default layout settings like default content width or default page layout.

Lightbox

The lightbox setting concept allows you to modify the default styling of Elementor’s lightbox.

3. Significance Performance Improvements

Generally, website users like to explore more content on a page that loads quickly than on a page with slow load time. Pages with a longer load time tend to have higher bounce rates and less user dwelling time. Moreover, Google has indicated site speed is one of the signals used by its algorithm to rank pages.

Page speed has the power to either make or break the UX on your website. By making a few major updates on code and infrastructure, Elementor 3.0 has improved server side rendering processes and it renders dynamic CSS values.

All these will reduce server loads and the time to first byte. As a result, your website will load quickly for your website visitors.

Is it Possible to Build a WordPress Website with the Elementor Page Builder Under $1K?

As a matter of fact, yes!

To set up a website, you will need the following. We assume that you have aligned your business goals with a website. If not, here is a guide that will help you do it.

  • Domain name & web hosting – .On an average, a domain name costs $14.99/year, and web hosting costs $7.99/month
  • Website building platform (WordPress) – Free
  • WordPress page builder (Elementor) – Starts at $49/year for 1 website
  • Theme – You can either choose the free Elementor WordPress themes or create a custom theme for which pricing starts from $150
  • Website developer charges – Hourly ($150 to $450) or project based (starting from $450)
  • Content development – Average rate of writing 5 pages content is $150
  • Basic SEO setup – Average rate is $200 for setting up on-page metrics, Google Search Console, Google Analytics, and many more.

To sum up, the average cost of building a WordPress website with Elementor page builder will be less than $1k. Again this is a general idea. To get an exact cost, you need to contact a web development company.

We have added professional fee in this list because getting a website developed by an agency is the best option. To know more, take a look at our blog on Agency vs Freelancer – The Ultimate Decision Guide. Based on this guide, here’s how both of them are rated based on important factors.

Is it Possible to Build a WordPress Website with the Elementor Page Builder Under $1K-Image 1

Winding up

Creating a WordPress website with the Elementor page builder has huge benefits. You can reach an international customer base, or multilingual audience within your own country. It can also help to improve online visibility and the overall SEO performance of your entire site.

From a cost point of view, $1,000K (thousand dollars) is a neat budget. An excellent start!

Over time, spending more upfront for a better website can be adjusted and improved. This is perfectly achievable with the WordPress and Elementor duo! You will face no trouble with further expansion.

Also, you can spend the extra budget you have allocated to market the website, because simply building a website is not enough to attract customers from the web. Here is how much it will cost. You can take a look at this digital marketing pricing page to learn more.

Price Image

With over 5+ million active installations, Elementor is an amazing page builder in the market. The developers of this awesome page builder are also adding new features regularly, so you don’t need to worry about being future proof. Same goes for the WordPress CMS. Click here to learn more about the new releases of WordPress.

If you need professional help, send a message or call +1 (919) 234-5140 our ColorWhistle team. We provide custom WordPress development services coupled with Elementor. We will help to create your Elementor website development project.

If you have any more questions, feel free to share it in the comments section below.

Note – Elementor 3.0 features mentioned in our write-up was referred from this official blog of Elementor and through our own experience.

Top Event Website Design Examples That Will Inspire You

If you are planning to create an event website or looking for event website design examples, you will definitely need inspiration and guidance.

An event website is the online representative of your brand. Your event website is not only the official point of contact for your attendees, but they also get to know about what you offer and connect with other attendees.

As per the famous saying, you only have 1 chance to make a great first impression. So the way your website looks and how easy it is to find information matters.

We have collected some amazing event website design examples not just based on looks, but also on how well they can function. We hope that this curated list will help you build an event website that has excellent functionality to give a feel-good experience to the visitors.

How Did We Choose the Top Event Website Designs for your Inspiration?

We have pulled the best event website design inspiration list based on,

    • Functionality
    • Design
    • Usability
    • Navigation
    • Security (SSL certificate)
    • Mobile-friendliness
    • Clarity of event details
    • Prominent call to action

Top Event Website Design Inspiration

DrupalCon Denver

Nordic Ruby

Tournament of Champions

Jess and Ross

Parklife

Parklife

Bonnaroo

Eco Adventures

Digitized

Digitized

Femergy

Blogher

Youth Ambassadors

The Cedar

Top Conference Website Design Inspiration

ConveyUX

Lead Developer

Thinking Digital

Thought Bubble

Thought Bubble

Emberconf

UX London

DConstruct

Circles

UX Scotland

Oslo Innovation Week

Aiga Design Conference

Phocuswright Conference

Virtual Events Trending During COVID-19

Hosting events virtually would have been sounded strange before the outbreak of COVID-19. This pandemic crisis has unlocked the doors for virtual events. Owing to the new practice of social distancing, many schools, colleges, companies, political parties, etc have turned their spotlight toward hosting virtual events.

It’s not certain that only virtual events would take place hereafter but it would be at peak until this pandemic situation passes away. As days roll by, everyone will be accustomed to the practice of attending virtual events.

As virtual events are and will be skyrocketing, hosting your upcoming events in a virtual way is the need of the hour. Before that, it would be better if you view some of the virtual events that took place previously. Here, we have collected a plate full of companies along with their amazing virtual events hosted in 2020 for you to delight and take inspiration from.

1. Salesforce

Salesforce was one of the first organizations to pivot to virtual events due to COVID-19, doing so for its World Tour event in early March. Salesforce reported the event brought in more than 80K+ livestream viewers and 1.2M+ video views across social media channels. To learn more, click here.

2. Google

Google, held a virtual tutorial about how to navigate Google Sheets called SheetsCon. The main reason for this event’s success is because of the concept of user engagement and takeaways.

3. Tomorrowland

Tomorrowland’s, a massive Belgian music show team created its stunning virtual platform in collaboration with Dogstudio. The video has got tremendous success and hit more than 83K+ likes on Instagram. To know more about this event, click here.

4. Cisco

CiscoLive hosted a two-day event that reached three million live views among which 90% of the attendees agreed they loved the event. Click here to learn more about the event.

5. Microsoft

Microsoft’s 48-hours of non-stop developer virtual conference has driven over 200K+ registered users. To learn more about the event, click here.

Which Event Website Design Example Did You Like?

From the above event website design examples, we can see that having a clean website design and easy navigation can help to promote your event and give an amazing first impression.

Now that you have had a good amount of event website design inspiration, what’s next?

You have to build an event website.

It is always recommended to create an event website with the help of professional website developers because they will know how to make it appealing to your target audience. If you need any help to create professional event websites, get in touch, or call us +1 (919) 234-5140. We have an amazing team of designers, developers, and online marketers who can help you make a great first impression.

Would you like to share your favorite event website design example? Feel free to share it in the comments section below.

SEO For Businesses

Many small business owners continue to resist investing in SEO. SEO has become part of the business marketing reality. What you need to be thinking of is whether to hire in-house SEO expert or outsource your SEO requirement.

With SEO becoming integral to the website design process, the question that invariably a small business owner will face is whether to outsource SEO or have someone do the job in-house.

There was a time when you designed a website and then worked on optimizing it. Today SEO has become an intrinsic part of web development services. A website is being optimized even as it is being designed.

To get a website to the top of search engine rankings is a time and resource consuming process. What is more, it is a continuous process. You need to regularly update content on your website, market your website online, create avenues that increase traffic to your website.

Billions of people are now online. Hundreds of millions of people are using mobile phones to connect to the internet.

You would think that small businesses are scrambling to take advantage of these digital trends to enhance their online presence. Yet, surveys have found that very few small businesses go beyond maintaining a website.

Why Businesses Opt For SEO

Small businesses do not wish to invest in SEO or invest very little. Here are some statistics from a 2015 survey on clutch.co that shows us the SEO investment trends among small businesses:

    • Half of the small businesses surveyed, use SEO. The remaining resist
    • Close to 40% have no plans of investing in SEO
    • 20% of the companies already using SEO, close to 50% allocate less than one-fifth of their marketing budget for digital marketing
    • Larger companies spend less on digital campaigns because they have more marketing options
    • Small businesses prefer online advertising to SEO but again over 40% are unlikely to invest in online advertising either
    • 25% of small businesses using SEO don’t track their SEO efforts

Those who track mostly depend on the following to determine if SEO investment is worthwhile:

    • Referral traffic from search engine
    • Keyword rankings
    • Leads and conversions
    • Those who do not track find it difficult to quantify or even justify their investment in SEO

Why this resistance to SEO?

The biggest factors are perceived cost and an inability to eschew traditional methods of marketing.

Other reasons include SEO’s history of spamming (the old days when any strategy was applied to get to the top of the ranks, before search engines had become more intelligent).

Business owners may not always have the time or the willingness to learn about the strategy of applying SEO.

It is frankly speaking an intangible thing when it is being applied. You can’t see the search engine algorithm; you learn how it works through careful study.

There are no guarantees. Just because a keyword strategy worked for your competitor, it may not work for you.

It is a time intensive process. Only steady, continuous effort will provide results. Unlike advertising on TV, SEO is not a marketing strategy that has immediate effect on consumer behavior.

What business owners need to remember is that it works.

A survey reported on Forbes online found that:

    • 72% business owners who applied SEO strategies felt that it had a direct impact on bottom line
    • Compared to lead conversion from outbound marketing (1.7%), SEO lead conversion was at 14.6%
    • SEO leads are also cheaper to acquire sometimes 61% less expensive that an outbound lead

Before we answer the question of whether SEO should be in-house or outsourced, let’s first understand SEO.

Why is SEO critical?

For the simple reason that more and more people are now accessing information online. A few days ago I had written about user and advertising statistics of Facebook.

You can see that in markets like USA and Canada, majority of people are accessing the web for their information and interaction requirements.

Today, anything from a job opportunity to the latest model of a timepiece can be marketed within moments online. Compared to traditional marketing means, digital marketing allows you global access for a fraction of the cost.

The other aspect of this is that every business that has an online presence is now your competitor. Even in the digital world, to stand above the competition you need excellent strategy. This is where SEO comes in. What SEO essentially does is:

    • Ensure that your website design and content are as per the latest search engine algorithm
    • Appropriate digital marketing strategy is applied to ensure that your website gets clicked by the internet user and not your competitor’s 

The more number of people visit and stay on your website, the better chances your website has of being ranked very high by the search engine.

SEO is not just about Search Engine Rank

One of the common perspectives about SEO is that its sole purpose is to get you on the top 10 of a search engine result page.

True, it is one purpose. But as competition has increased, what happens is that getting to the top is no longer enough.

Your website also needs to be able to attract the internet user enough that they click on your link. More importantly they have to stay with the website long enough to generate business for you.

Therefore the purpose of SEO is to bring in more business for your offline/online ventures by making your website visible to the search engine and also to ensure that you get unique and repeat customers to your website.

Once you have decided that you are willing to invest in SEO for your company’s website, then the next logical question is:

Who should do SEO?

    • Yourself
    • Hire an SEO expert
    • Hire a SEO company

Perhaps the following story will help you decide.

How to do Better SEO?

Get someone to help. You, obviously, won’t have the time unless you plan to stop running the coffee shop and do only SEO.

Really, you think, will it be all that time consuming?

So you try on your own.

You will find out that SEO typically consists of the following strategies:

  1. Technical SEO: Optimize for things like site speed, look for better code-to-text ratio, even optimize your SSL which involves establishing encrypted links between server and client machines.
  2. Onsite SEO: This involves optimizing content at the backend, keyword research and keyword mapping.
  3. Link SEO: This involves developing an authoritative link profile for your website through building backlinks and removing issues that may lead to link penalties. Seldom does one person have complete mastery of all aspects or even the time to work on all three aspects in the same day.

You somehow manage to make time and stick to your own SEO attempt.

You may even get results. But after sometime, your website keeps going down in the rank. You are scrambling to keep pace with changes (who knew a search engine algorithm like Google actually evolves!). You scramble to keep your core business running and shortly thereafter it is very likely that both business and your online work will suffer.

For any business owner learning SEO is hardly a feasible idea. You have come to the conclusion that you need to get someone to do it for you. So choose an experienced small business SEO services to full fill your needs.

SEO: What to Realistically Expect as a Business

Before we get started let’s address that point: no you should not ‘be number one on Google by now’. If any SEO company told you that you would be, then that’s as good a sign as any that you shouldn’t trust that service. No one can guarantee you the top spot on Google, or at least not for competitive search terms.

Something to remember here is that you’ll probably be going up against countless other companies all with the same goals as you. If you sell ‘blank CDs’… well then so do about 1,000 other companies, some of which will have been doing SEO for years and some of which will be spending millions on it. Your chances of getting to number one for ‘blank CDs’ in the next year are pretty slim.

There are ways around this of course. Targeting local phrases like ‘blank CDs Dorset’ for instance can greatly narrow your competition, as can going for more obtuse, long-tail phrases like ‘buy cheap blank CDs and DVDs’. Of course fewer people search for these longer terms but it’s better to be on page one for a less popular term than page 20 for a great one. This is how SEO for small business tends to work.

SEO : Timeline For a Business

Real SEO companies understand this but they also know you need to start earning money as soon as possible. That’s why they will start out with you by helping you to come up with a strategy that will work for you. Perhaps that means cleaning up your site first, perhaps it means spending some money on a PPC campaign, or perhaps it will mean doing social media. The point is though, that these days SEO doesn’t take place in a vacuum but is closely intertwined with SMO, advertising, content marketing and web design. Your SEO company should discuss this strategy with you early on and it should be something that makes sense to you and works with your brand.

This consultation and strategy can take about a month alongside doing keyword research to help you find what the best terms to target are for your company. Thus you could easily go for a month before seeing any tangible work but you should be in regular communication with your SEO provider.

Month two will likely involve the development of content, networking, optimization for your site and pages (basically changing the content and code to better reflect your goals) and maybe some link building/social media. This will likely continue for a few months at least before you start to see noticeable increases in your traffic coming from organic search. And that’s of course dependent on your budget – if you can’t afford much then you should expect results to be much slower.

SEO Approach For Business - Quality Over Quantity

If this all sounds a bit slow going then you might be tempted to instead choose an SEO company that promises to build ’50 links’ in the first month and to write ’10 articles’… all for $200!

That might sound tempting but try to keep in mind that SEO these days is all about quality and all about the long-game. Google has become much more sophisticated in the way its algorithms work and it’s no longer possible to ‘win’ in the search engines through volume alone. Posting lots of links only works if those are good links on high quality websites related to your niche. Likewise those links need to look ‘organic’ (as though they were posted naturally, not by you) and they need to have varied anchors. In other words, you get what you pay for and if you pay for quantity you might actually end up damaging your position in the search engines by looking manipulative.

This goes double for content – so if the content your SEO company is producing isn’t the sort of thing that you would want to read then look elsewhere.

So… how long does SEO take to start working? The answer is that it should start working right away. But that doesn’t mean you’ll be at the top spot on Google right away… or ever. This is not the only metric that should be measured on while hiring an SEO company .

If you’re worried, try talking to your company and looking at the quality of their posts. That’s the real hall mark of good SEO for small business.

Mistakes That Business Make On SEO

SEO is in a state known as ‘permaflux’. What this essentially means is that it is constantly changing, constantly evolving and never remaining in any one condition for long. This means that the best SEO principles that everyone relied on just a few months ago will no longer necessarily apply – and it means that companies need to stay constantly on top of these developments in order to continue with the right strategy that will help to grow their business with no risk of being penalized. No SEO technique is truly ‘futureproof’ so you need to stay adaptable and you need to stay informed.

To illustrate this point, it’s useful to look at some of the techniques that big companies and websites are still using today that are actually counter-intuitive. Read on and we’ll go over five big mistakes that even some of the major players are still making.

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Using the Same Anchor Links

An ‘anchor’ is the blue underlined text for any link. So in other words, if you have a link saying ‘click here’ then the anchor is ‘click here’.

Many websites when trying to build their links profile will create guest posts and directory submissions but will repeatedly use the same phrasing – that being one of their keywords or being their brand name. The idea here is to increase the association between their brand and that phrasing thus climbing the ranks of Google.

It’s a nice idea in theory. And it used to work. But unfortunately Google has gotten smart to it and now sees this as obvious manipulation. Remember: Google best trusts the links that it believes are organic and natural, that are posted by real human visitors who enjoyed your website. And when real people link to websites, they don’t do it using the same keywords every single time. They might just use ‘here’ or they might use the website’s actual URL. The only way to avoid penalization these days then is to mimic this natural approach with varied and natural anchor text.

Only Going After Big Sites

Likewise, you should try to make sure your backlinks profile is varied in terms of its origin. If you have a link on a really bad, black-hat site with poor grammar and no relation to your website… that may not actually be the worst thing in the world.

Think about it: how many bad quality links do you think a website like the BBC has? Thousands! This is just part and parcel of having a naturally large links profile. You of course should avoid those sorts of links and you shouldn’t chase them down but the point is that if all your links are on PR5 blogs, this actually ends up looking just as suspicious as far as Google is concerned.

Not Using LSI Keywords

LSI stands for ‘latent semantic indexing’ and is a big buzz word at the moment in SEO. It basically means using synonyms and related words throughout your text in order to better help Google understand the context and subject matter of your posts. This is something you should be doing naturally anyway but the new term has motivated some SEOs and webmasters to finally wake up and take notice of that fact.

Using the same keyword repeatedly is actually destructive. Not only does it hurt the flow of your text but it makes it harder for Google to understand your content. If you keep saying ‘how to cast’ in your text then Google won’t know if you’re talking about fishing or sculpting (it’s a homonym). Thus, you need to use the other related terms (cast a line, cast in clay) in order to give Google the subtext it needs.

This is very important right now if you want to rank well but again it’s only going to get more important going forward. Remember: Google will keep getting smarter. You may be able to trick it now but it will ultimately not pay off in the long term.

Not Writing for the Reader

This is the biggest mistake of all and one that webmasters, business owners and SEOs have been taught repeatedly but never seem to learn. The point of SEO is to write for the reader first with only slight consideration for Google and its algorithms. If you are writing just to insert keywords then you are building your site on very shaky foundations indeed.

If you have any interest at all in internet marketing or pushing your business online, then you will likely have come across a number of popular buzz phrases. These will probably have included such terms as ‘Search Engine Optimization‘, ‘social media marketing‘, ‘content marketing’, ‘influencer marketing’, ‘brandscaping’…

It seems that every five minutes there’s a term to describe some new method of promoting your brand online. It essentially boils down to marketing companies trying to rebrand themselves and that way get more customers. But that’s not to say there isn’t some truth or value behind each of these strategies.

The point instead is just that these methods have been misrepresented as separate and ‘new’ strategies. In fact, all of these methods have been around forever. And all of them should be used in conjunction for maximum effect. They are not separate strategies but instead simply aspects of the same one.

Content Marketing For Businesses

The most obvious synergy here is perhaps between content marketing and SEO. SEO is search engine optimization and it is very largely about creating lots of content so that you give Google more to ‘index’. Google looks at your site to learn what it’s about and to match it to the right search queries – and the more content you have on your site, the more search queries you will be likely to answer. But Google is smart these days and so for this to work, the content must also be really good.

At the same time, SEO works by generating inbound links. Every time a big blog links to your website, Google sees that as a sign that your blog is important – as a testimonial almost.

One great way to get links from high profile sites and blogs is by writing such good content that it encourages inbound links. This is called ‘link bait’.

Content marketing meanwhile is about offering engaging content on your website or blog such that people clamor to read it. By producing consistent quality, you get regular readers and you get ‘organic’ likes, shares and referrals. Eventually you gain more traffic and you build the trust of your visitors to the point that they are willing to buy what you recommend.

In short then, both content marketing and SEO are all about creating lots of very high quality content. In other words, they clearly go hand-in-hand very naturally.

Social Media Content Marketing

The same goes for content marketing and social media marketing. Why? Because the very best thing you can share on your Twitter account or Facebook page in order to get people to come to your site is a very well written article with an eye-grabbing title and image. Likewise, by building social sharing buttons into your site and placing it right on your top posts, you can invite your readers to share your content with other users of social media.

If you don’t have content on your site… what are you going to share on social media?

And of course there’s also the point that your Twitter posts and Facebook posts themselves are content and thus a form of content marketing.

Pros and cons of Outsourcing SEO

Let us look at the pros and cons of leaving SEO to professionals. We’ll then see why outsourcing is a great option to go with.

Pros

In houseOutsourced to Agency
-Cost effective solution; No operational overhead for you
Full control of the processStandard project management practices to ensure strategy is on track
SEO expert is working exclusively for your brandDiverse experience due to working for different businesses and longer exposure to your industry
Selected portions of your SEO strategy can be given to other contractorsMultiple SEO experts work on each project, which means all strategies can be applied to your website
SEO expert can easily collaborate with your marketing and sales teamsAlways up to date because they have to retain clients by giving tangible results
SEO expert can provide inputs to your overall marketing strategy as wellEnsures steady growth of your online business since access to resources is higher
-Trade networks help in sub contracting which makes process even more efficient

Cons

In houseOutsourced to Agency
Expenses will be more because you pay salary and benefitsCost of service reflects quality – cheaper is not always better
Single person may not have expertise on all strategiesDistance from your business can be a problem unless robust communication in place
Slower growth due to lesser resourcesResults from an agency may not always be as expected
Difficult for single person to stay abreast of all trendsDrive to retain clients by giving impressive results can result in questionable strategies being selected.

Outsourcing Statistics For 2020 And Beyond

SEO Outsourcing

Why Should you Outsource your SEO Strategy?

As a business owner your goals are to make your brand the go-to brand for your niche, achieve success while keeping costs low, use available resources efficiently.

In-house SEO works for you if:

    • Your business is big enough to require a full-time SEO working for you
    • Your website is in a highly competitive sphere and requires constant attention
    • A single SEO strategy works for you
    • You can justify the year-on-year cost (considering that in-house SEO can cost you upwards of $70,000 per year according to this article)
    • As a coffee shop owner in the story, an in-house SEO may not be the best option for you.

Outsourcing SEO works for you when:

    • You need to keep your overheads low
    • You need a multi-pronged SEO strategy
    • You are looking for a cost-effective means of continuous SEO support

For the coffee shop owner in the story, the need is to always stay ahead of the immediate competition which means SEO shouldn’t end up adding significantly to the cost of operations. Thus outsourcing is a great option for the coffee shop owner.

For some small businesses, though, outsourcing to SEO companies within their region, say USA or Canada or Australia may still be an expensive option. So try to outsource your your needs to a best small business SEO company for the better results.

Cost is one of the major reasons that businesses are hesitant to invest in SEO. In such cases, you may look at outsourcing further afield, to say an SEO company in India.

Benefits of Outsourcing SEO to India

One of the reasons why India is such a big outsourcing hub for IT and related services is the sheer size of the technological workforce. Does this, however, make India an ideal outsourcing venue for SEO as well?

Let’s take a look at some pros and cons of outsourcing to India:

ProsCons
Cost: There may be significant cost differences when outsourcing to India. SEO packages in India typically also cover aspects of web design and content management. The cost difference may be as much as 25% in some cases.Differences in language and culture: The approach to business and marketing may differ between cultures. Also even though English is a common business language its application by native speakers and non-native speakers can cause problems.
Value for money: You get high technical expertise for lower pricesMarketing: Technical expertise may not translate to marketing expertise
Work gets done even when your business is closed for the day: Given the time difference, your online presence continues to get optimized even after you head home for the day.Time zone difference and communication: Even with all the technology at our disposal for teleconferencing, there may be some issues with regard to getting communication out on time.

For the coffee shop owner, if the budget is small, an outsourcing partner in India would be ideal.

Ultimately, however, when choosing an outsourcing partner whether in your country on in India, you have to do the due diligence before you award the contract. Discuss in detail with the agency before taking the plunge.

A full-service wordpress website development and SEO services company like ColorWhistle brings not just years of experience but also a strong client list which is testament to its capabilities in this field.

Plus as a full-service agency every aspect of SEO whether technical, onsite or link building, everything gets taken care of at the agency. You also get to enjoy the benefits of comprehensive digital marketing packages as well.

For small business owners around the world whether it is USA, Canada or even India, the need of the hour is to strengthen their online presence. Developing and executing a solid SEO strategy is the way to create a sustained presence at the head of search engine results while ensuring lasting traffic to your website (and therefore business).

The benefits of outsourcing SEO far outweigh the disadvantages of outsourcing. The survey reported on clutch.com also found that a majority of the small businesses that had opted for outsourcing were planning to continue with their chosen SEO vendor.

Like the coffee shop owner in the story, first understand your needs, see what fits in your budget and then decide on whom to outsource to. Most companies, including ColorWhistle, are happy to provide free consultation to help you decide the best course.

Improve Branding and Lead Generation with Local SEO

For a long time now, marketing pundits have advocated business owners, online marketers to follow a “defined-pattern” of sales funnel for attracting online customers. Digital marketers have been achieving appreciable results with this “defined-pattern” which suggests targeted marketing using user browsing data.

A popular model of the sales funnel starts with:

  • The user browsing for products/services with a vague notion.

Digital Marketers are encouraged to deliver relevant content via email marketing, paid advertisements, etc. to lure in such users.

  • The user then moves on to an active interest phase, during which they purposefully pursue an ideal purchase.

Marketers again find themselves a chance to target users’ browsing history and push them to the checkout page.

  • Once the purchase is made, the customer enters a new loyalty phase.

Marketers offer personalised discounts on the next purchase, offer mail subscription for future events, or likewise – and, hopefully, the cycle repeats.

However, the on-going trend in today’s privacy-conscious world may be a cause of worry. It may even warrant a change in the way businesses market themselves online.

“73% of Internet users said they would not be OK with an online search engine, keeping track of their queries even if the data provides personalized results in the future.” – Survey

One may argue on the sample size of the above survey, but with active concerns on online data privacy in most western societies, including the US and EU, marketers now need a smarter approach to balance data-driven marketing and user privacy.

More importantly, businesses need to be positioned, or say, marketed online in a way that they do not seemingly appear to evade one’s privacy (like showing up blogs/paid ads matching their browsing history seconds after an online search). Yet, businesses must always be visible to the user search online.

And, how is that possible?

We recommend Local SEO for responsible branding & lead generation.

“97% of people learn more about a local company online than anywhere else.” – Source.

Clearly, not using the online user browsing data would be foolish. In fact, we never argued for it in the first place. Without adequate user analytics, any business may hardly generate any quality leads online.

The best way to position your brand for the desired visibility online would be:

“Mission statement + Data-driven insights = Brand position”

Say, for example,

“We sell designer watches online” + data from Google AdWords Keyword Planner, or statistics on engagement with your social media profiles, indicate especially high search traffic for Swizz designer watches = “We sell watches from Swizz designers online”.

You can make a list of everything you wish you could know to help you decide how to position your brand (say, demographic data of your traffic, or public opinion on social media towards product X, etc.)

With proper brand positioning, you’ll be able to:

  • Convey the brand’s main ideas and values that consumers share.
  • Establish strong contact and trust with your target audience.
  • Create the right connections and triggers so that your potential customers can remember your offer at the right time for them.
  • Make your offer stand out among similar ones.

“Simply put, a brand with a clear positioning becomes more visible in the market. Customers are more likely to understand it, remember it, and purchase from it on any occasion.”

Local & Regional Brands

A regional or local brand is one that reflects the culture of a particular geographic area. The same is often reflected throughout their brand’s visual design (logo, colors, etc) and offerings (menu, product lines, product names, etc).

Regional, or local brands are majorly differentiated on the amount of economic capital, and exposure they attract. But thanks to the growth of online searches, it has provided a level playing field for businesses to position themselves online.

It is estimated that four out of five consumers use online search to find local information. And if any business isn’t optimized for it, it could be missing out on 80% of potential customers!

“It’s high time now that Local brands leverage digital marketing channels to monetise their sales: using Social Media is a welcome step …

Whereas Regional brands can often grow into something bigger and should look to build eCommerce sites.”

Decoding Local SEO and Leveraging it for Branding & Lead Generation

Optimised Local SEO Reults

Typically, a local SEO strategy should include:

“What’s more important is to stay focused on what your local market wants and what they are searching for in search engines.”

We have already discussed local SEO in detail and how it could impact your business in our previous posts. Here are quick links to it:

Local SEO Integration with Social Media

The Deloitte Consumer Review presented an interesting user behavior which suggested:

“Many consumers prefer to turn to independent sources to access information rather than go directly to businesses.”

These independent sources include family and friends, customer reviews, and independent product or service experts. And one place to find them all together is Social Media.

It makes absolute sense for local brands to have a strong social media presence for absolutely low investment. Other than hiring a social media manager, local brands can themselves run their social media profiles with the following strategy:

  • Google algorithm chooses businesses based on relevance, distance, and prominence. Therefore, the first task is to make sure your business name, address, and phone numbers (NAP) are updated and consistent in all web pages and listings.
  • Google has clarified that it doesn’t consider social media interactions (e.g. likes, shares, comments) in ranking web pages, but these can increase a business’s prominence, which is a local ranking factor.
  • Customer feedback and reviews impact local ranking. Google prioritizes businesses with a high number of reviews and high ratings. Encourage your customers to rate your products and services.
  • The keywords in your customer reviews can also help with your local SEO.

Here is an additional read on how social media can improve your SEO results.

Local SEO for eCommerce Sites

Regional brands with their solid presence in physical stores can dominate the online market with eCommerce websites. Local SEO can give eCommerce websites a big boost to attract local site traffic and thereby better lead generation.


A typical strategy would involve:

  • On-Page elements like URL structure, product description, Image metadata, etc. optimized for localised keywords
  • Claim Google My Business Listing to attract local foot traffic
  • Appearing on Google’s local pack

Here is a detailed guide on SEO for eCommerce.

SEO Maintenance for Online Branding & Reputation

Digital Marketer, Neil Patel had remarked in one of his blogs,

“SEO is all about improving user experience — that’s why Google cares about a site’s speed, web design, high-quality content marketing, mobile-friendliness, and so on.”

And so, building SEO strategies to increase brand positioning and lead generation cannot happen overnight. It takes a lot of concerted effort and one has to keep at it consistently for a sustained period of time.

“Most fail to realize that SEO is the word of mouth of the Internet era…”

It doesn’t matter what niche you are operating in, local SEO can and will help your business grow when done right. Why? Because more and more people are using their mobile devices to search for businesses like yours on a local level.

No doubt, this makes “local search” an integral part of your business’s online marketing strategy.

Here is an interesting read from Moz.com on Reputation Management SEO and tactics for doing it effectively.

Top Branding Resources

Looking for the Right Digital Partner?

Modern brands want themselves to be seen as more customer-centric. Local SEO gives them a clear headway to target their customers online without “supposedly” invading the user’s online privacy.

If you are looking to position your brand online and attract leads from a specific geographic location, we can help you with it. At ColorWhistle, we work in a highly-skilled environment to constantly be in-tune with Google’s latest algorithm updates and marketing criteria.

We are also aware that online positioning boils down to the content on your website and throughout your marketing campaigns. Therefore, we invest a lot of our efforts in creating relevant, trustworthy, and informative content to put you in the desired SERPs.

Book your free consultation or call us at +91 (422) 420-2825 to discuss your prospectus. Also, don’t forget to share your thoughts below on how you would like your brand to be positioned online.

Top Web Application Development Companies

If you want to build a highly intuitive web app for your business, then hiring a reputed web app development company will be the right decision. Proficient web app development companies can create highly intuitive web apps that can better connect with your target audience.

Hence, before hiring the right web application development company, do a complete research in examining the company’s experience in the field, unique skills & creative ideas, clients they have collaborated with, project delivery timings, portfolios, and so on.

In this post, we have rounded up a list of the best web app development companies in and around the world. Take a deeper look at this collection and select the right one that will help you in launching your web app.

Let’s begin.

1. Web Application Development Company in India

India is considered as one of the leading destinations to get quality web app development. If you are looking for dedicated web app development agencies in India, take a look at these companies.

Hakuna Matatatech

Web Application Development Companies Hakuna Matata

Services Offered

    • Custom web app development
    • Enterprise web applications
    • SaaS product development
    • Application modernization
    • E-commerce development
    • Support & maintenance
    • Click here to visit the company’s website

B2C Info Solutions

Web Application Development Companies B2C info solutions

Services Offered

    • Custom web development
    • E-commerce solutions
    • Custom CRM development
    • Enterprise web development
    • Click here to visit the company’s website

Dev Technosys

Web Application Development Companies Dev Techn Sys

Services Offered

    • Custom website development
    • E-commerce solutions
    • Enterprise web app development
    • Software product development
    • Frontend and backend development
    • Third-party integration and customization
    • Prototyping & UX
      Upgradation and migration
    • Technology consultancy
    • Click here to visit the company’s website

Appsshoppy

Web Application Development Companies Appsshoppy

Services Offered

    • Enterprise web app development
    • Mobile backend and API development
    • Progressive web app development
    • Click here to visit the company’s website

QSS Technosoft

Web Application Development Companies QSS-Technosoft

Services Offered

    • Enterprise web application development
    • Frontend and backend development
    • Click here to visit the company’s website

ColorWhistle

Web Application Development Companies ColorWhistle

Services Offered

    • B2B & B2C web portal development
    • Custom marketplace
    • Online store/e-commerce solutions
    • Technology consulting
    • Product re-engineering
    • Blockchain, ML, and chatbots
    • Click here to visit the website

2. Web Application Development Company in USA

USA is a hub-spot of excellent web application development agencies. Do you like to know the top web app development companies in the USA? Here we have hand-picked the top web app development companies that can expand your presence in the online world.

Solvd

Web Application Development Companies Solvd

Services Offered

    • R&D and consulting
    • UX and UI design
    • Frontend development
    • Backend development
    • Manual and automated QA
    • Click here to visit the company’s website

Soft Suave

Web Application Development Companies Soft-Suave

Services Offered

    • Responsive web app development
    • Personalized web app development
    • Modern enterprise web app development
    • Integration services
    • End-to-end development
    • Custom web app development
    • Cloud-based web application development
    • Quality assurance
    • Maintenance and support
    • Click here to visit the company’s website

Unified Infotech

Web Application Development Companies Unified-Infotech

Services Offered

    • SaaS application development
    • Frontend and backend development
    • Enhanced security services
    • Click here to visit the company’s website

Appinventiv

Web Application Development Companies Appinventiv

Services Offered

    • Custom application development
    • Portal development
    • E-commerce development
    • Website development, support, and maintenance
    • SaaS product development
    • Open source web development and revamp
    • Click here to visit the company’s website

Technosip

Web Application Development Companies technosip

Services Offered

    • Top-notch web application development
    • Enterprise application development
    • Web portal development
    • E-commerce app development
    • Industry-specific business solutions
    • Single-Page Applications(SPA) web development
    • Progressive web app development
    • Frontend and backend development
    • Click here to visit the company’s website
Wordpress ad

3. Web Application Development Company in UK

There are thousands of web app development companies in the UK. Are you curious to work with a professional web app development firm in the UK? All you have to do is go through the below list and find the best web app development company that will help you in making a mark in the business world.

TatvaSoft

Web Application Development Companies TatvaSoft

Services Offered

    • Frontend & backend web development
    • SaaS application development
    • Progressive web apps
    • Digital transformation
    • Custom web application development
    • Click here to visit the company’s website

Goodcore

Web Application Development Companies GoodCore

Services Offered

    • SaaS application development
    • Web portal development
    • Business apps development
    • Click here to visit the company’s website

Hidden Brains

Web Application Development Companies hidden brains

Services Offered

    • PHP development
    • ASP.NET development
    • AngularJS development
    • Node.JS development
    • ROR development
    • HTML5 development
    • Click here to visit the company’s website

Schnell

Web Application Development Companies Schnell

Services Offered

    • Web portal development
    • E-commerce web application development
    • Responsive web app development
    • Click here to visit the company’s website

Dawn IT

Web Application Development Companies Dawn-IT

Services Offered

    • High-performance database applications
    • On-time delivery of web application
    • User-friendly interface (UI)
    • Click here to visit the company’s website
Wordpress ad

4. Web Application Development Company in Canada

Canada is a hotspot of a wide range of web app development agencies. Are you searching for the best web app development company? Professional web app development companies listed below provide exemplary services at an affordable price.

Smartek Systems

Web Application Development Companies Smartek

Services Offered

    • ASP.Net development
    • VB.Net development
    • C Sharp development
    • PHP development
    • Java Script development
    • Click here to visit the company’s website

5. Web Application Development Company in Australia

Australia has a wide crowd of web app development companies. Are you searching for the best web app development agency in Australia? Below, we have compiled a list of the top web app development companies that will help to promote your services in the online world.

Clavax

Web Application Development Companies Clavax

Services Offered

    • Reliable PWA development
    • Responsive app development
    • Click here to visit the company’s website

6. Web Application Development Company in Singapore

Being a technology hub region, there are thousands of web app development agencies in Singapore. Are you looking for the best web app development companies? To ease your process of picking a reputed web app development company, we have compiled a list of the top app development companies in Singapore.

Digifutura

Web Application Development Companies DigiFutura

Services Offered

    • Enterprise app development
    • UI/UX design
    • Product development
    • AngularJS development
    • ReactJS development
    • Java development
    • Python development
    • Click here to visit the company’s website

Frontline

Web Application Development Companies FRONTLINE

Services Offered

    • Responsive web development
    • Angular JS development
    • Node.js development
    • Progressive web app development
    • Click here to visit the company’s website

Winding Up

Today, there are thousands of web app development companies in and around the world boasting about their services, but only certain companies are sincere in maintaining their promises.

Therefore, it is of crucial importance to partner with the right web app development company that builds web apps that have essential features and advanced technologies. As a leading provider of web app development services, ColorWhistle can build user-centric, fully-featured, and faster-functioning web apps for your business.

Furthermore, we can find innovative solutions for verticals that include travel, hotel & restaurant, education, healthcare, real estate, etc. All you have to do is drop us a line or give us a call (+1 (919) 234-5140) so we can provide the best web app development services for you!

Do you like to add any more web app development companies that we missed on this curated list? Let us know in the comments box below.

Local Cafe Online Lead Generation Techniques Inspired

Technology is hand-in-glove with any business today, especially when it is more consumer-centric.

According to this 2018 study by Nielsen, consumers are now demanding convenience not only at the time of purchase but at every stage of shopping and brand engagement.

“As a local restaurant owner or a niche digital marketer, this would imply to reach out to diners wherever they’re located, rather than waiting for them to walk in through the doors.”

And as a matter of fact, you may have already suited-up your local online cafe business for lead generation inspired by:

However, some top local cafes are opting in for online ordering & delivery systems. This is a secure step towards closing in on potential leads. This comes from the realization that no other segment in the restaurant industry has witnessed such a faster revenue growth than online channels.

According to various industry reports, the online delivery channel now accounts anywhere between 15% to 30% of the total restaurant business or even higher taking in account of the new normal.

Top Online Cafe Ordering & Delivery Systems

An online food ordering system is essentially a software that connects restaurant businesses with the customers online. It consists of 2 main components:

  • First, a website or mobile app for customers to view the restaurant’s menu and place an online order.
  • Second, an admin management interface for the restaurants to receive, accept and manage the delivery of customer’s orders.

Here are some of the widely used online ordering & delivery management systems:

1. RESTOLABS

RestoLabs is a leader in online ordering systems. They have managed to capitalize on major small and medium establishments.

Restolabs provides a seamless integration of new online ordering software to the existing POS. It also enables social media ordering as well as offers digital marketing tools for lead generation.

The company offers a 30-day free trial beyond which monthly plans start with as low as $45.

Here is a review from a verified restaurant owner expressing his appreciations for the software:

Restolabs Online Lead Conversion

2. CHOWNOW

ChowNow is a perfect online ordering platform to take orders via restaurant’s branded channels like websites, mobile apps, or even social media pages on Facebook, Instagram. They even offer Marketing services for better lead generation.

It’s ‘Flex Delivery’ feature in partnership with Uber and Postmates offers an end-to-end service right from online ordering to delivery.

Below given is one of the many verified user reviews on ChowNow:

Chownow Online Lead Conversion

3. FACEBOOK ORDERING TOOL

It’s completely seamless for your customers to order food online while being on social media. They would never have to switch between applications and this is what convenience at all the stages of shopping (as was our opening remark) is all about!

FACEBOOK ORDERING TOOL-How Other Top Local Cafes Convert Leads Online

Needless to mention, Facebook ordering feature is best when your restaurant has its own delivery fleet.

Here is an in-depth analysis on how facebook ordering tools can be used to boost your online sales.

4. iMENU360

iMenu360 makes a bold statement when they claim to increase orders directly from your restaurant site by decreasing your dependence on third-party sites. It offers a complete solution with Bulk order capabilities clubbed with customizable design, loyalty programs, first-time discounts and seamless integration with existing portals.

“iMenu360 can be a turn-off for startups as their standard package starts at $39.99 per month along with 3% of net sales with the monthly cap not to exceed $150.”

5. GLORIAFOODS

Gloria Foods is an excellent freemium online ordering & delivery system.

It offers a lot in its “Free Service Place”, say free website widgets, Facebook ordering capability, marketing tools. However, important features like payment integrations, enhanced customer experience come under payable services.

Here are Amanda and Ivan, both restaurants owners from two different countries, expressing their decision to pick Gloria Foods:

GLORIAFOODS-How-Other-Top-Local-Cafes-Convert-Leads-Online

6. FRESHBYTES

FreshBytes offers fully integrated online ordering features – premium website designs, social media ordering, one-touch reordering, print kitchen tickets, consultative onboarding, 24/7 customer support, and smart messaging.

Restaurant owners have appreciated the new “Contactless Dine-in” app feature that uses QR-code based menus to order. This is of prime importance, especially when restaurants are opening up in the new normal.

“FreshBytes has even partnered with DoorDash to provide inclusive ordering and delivering experience. It is best for restaurants that don’t have their own delivery fleet.”

Read more about it here.

A verified user on social media commented on the usability of the software and found it easy to use. However, they were unhappy with its mobile version app for being a paid add-on service.

For additional information on effectively running your online cafe business, you may refer to a couple or more reads from this niche marketer.

Quick Takeaways based on Popular User Reviews


Value for money subscription

Gloria Foods

Physical Delivery management

ChowNow/FreshBytes

Convenience of access for customers

Facebook Ordering Tool

Dine-in Experience

FreshBytes for its “Contactless Dine-in” feature

Overall software integration

Restolabs/iMenu360

Are Online Ordering & Delivery Systems Enough for Online Conversions?

If not for these online ordering & delivery systems, you may be:

  • Losing more customers than you think: Research Online, Purchase Offline (ROPO) strategy fits well in online restaurant business too! Studies have suggested that 67% of customers who have placed an order online will visit the physical location more frequently than those who have not. By not migrating to online delivery systems, you may be losing on both potential online and offline customers.
  • Huge profit margins shared with food aggregators: While food aggregators like UberEats, DoorDash, GrubHub, etc. offer an end-to-end solution right from marketing to delivery, they may end up commissioning a huge revenue over your sales. On the other hand, a digital agency like ColorWhistle can help you manage your online cafe business in a more cost effective manner.
  • Ignoring an additional sales channel: Millennials in the United States are projected to have a collective spending potential of $1.4 trillion by 2020. And millennials as trends suggest, going online is a win-win situation for any customer-focussed industry.

Alternatively, you can look to not only list but optimize Google My Business (GMB) for better conversions. Adding photos, videos, authentic reviews, and listing prices upfront helps. Here is a good read to optimize your GMB restaurant listing.

In short, your course-of-action in better lead conversion should begin with a DECISION, say,

  • adding photos of some of the famous items in your menu or even that of your kitchen to please the “hygiene freak” customers!
  • reaching out to older customers with promotional offers, changes in menu etc.

And then ACT upon it, say,

  • Getting Tech support for customers to order online quickly
  • Getting food delivered to their doorstep

Thus, completing the “Sales Funnel” – Traffic, Lead, Decision, Act.

How Other Top Local Cafes Convert Leads Online

But here comes a common apprehensive in the minds of restaurant owners – when food aggregator sites are still very popular, why should they risk maintaining their own online ordering channel?

The answer lies in avoiding third-party sites to gain more control over finances, branding, and customers of your restaurant; yet staying in the present trend of offering “online convenience” to your customers.

And, yes!

We can help in setting up these systems for you. Not only that but ColorWhistle is a full-fledged digital agency that partners with individuals, fellow agencies in website building, SEO & local SEO analysis and digital marketing.

You can contact us via webform or call us at +1 (919) 234-5140

For any further queries or suggestions, feel free to comment down below. We are all ears!

Real Estate Digital Marketing Guide

You cannot ignore the power of digital marketing, especially if you are in real estate. More potential home buyers use the internet to conduct thorough research before viewing the properties. According to Carrot, 84% of new homebuyers say the information they found online was crucial for their research.

The COVID-19 pandemic has also pushed the real estate industry to shift its operations online by providing virtual house viewings to would-be buyers, hoping to close deals over the Internet. So, now more than ever, digital marketing has an important role to play.

As a real estate agent, you must stay connected with your potential leads and grow your network by consistently marketing yourself. Digital marketing is the best way to do this.

In this guide, we will walk you through the powerful digital marketing strategies that will help you beat competition and build a formidable real estate brand.

First, we’ll start with the various digital marketing strategies and the best practices you need to follow. Then, we’ll help you decide if you need professional help and the cost factors associated with it.

Let’s dive into this awesome guide that will help to step up your real estate digital marketing game.

Real Estate Digital Marketing Channels to Focus

To jump-start with your real estate digital marketing, use the following strategies to get the results you’re seeking

SEO (Search Engine Optimization)

An increasing number of consumers are using the internet to find or buy what they need and homebuyers are no exception. As a realtor, you must already be aware of the fact that a large number of your target audience find you online. With SEO, you can improve organic growth and target for long term search positioning. You can also optimize your MLS (multiple listing services) and increase visibility in search results.

Here are some real estate SEO tips you can consider. You can also take a look at our blog on real estate SEO 101 to learn more.

1. Concentrate on local SEO

When it comes to local SEO, search engines and prospects want to know if you are legitimate. For that, your real estate business must have a valid NAP (name, address, and phone number). These listings are known as citations that have to be consistent across the web. Additionally, you can take a look at our blog on the top local SEO services checklist to learn more

To organize, streamline, and track all of your local SEO efforts, you should make use of local SEO tools. Here are the popular ones you can use.

Local-SEO-Tools

2. Get listed in important local web directories/aggregator websites

Local web directories help you get the link juice and give your website a good search engine authority. This is why you have to make sure to get listed in as many local listings as possible, especially the critical ones like,

  • Zillow
  • Trulia
  • Keller Williams Realty
  • Better Homes and Gardens Real Estate
  • Compass
  • Yahoo! Homes
  • Realtor.com
  • Zoocasa
  • RedFin

3. Create city-specific content

Google and other search engines want to offer the most relevant information to users. In the case of real estate SEO, it means returning local results. You can create specific landing pages targeting your city, FAQs that address the concerns of people in your location, share “How-to” posts, podcasts, case studies, real estate product reviews and more.

You can also write local blogs like ‘how to find loans quickly’ or the ‘local home buying laws’ they need to be aware of. If you concentrate on producing local content, you can rank easily for less competitive and local keywords. Alternatively, you can also hire content writers so you can regularly share actionable advice on buying or selling a home. This will immensely reduce your workload.

4. Keyword research

Many real estate agencies make the mistake of adding competitive keywords such as ‘New York house for sale’ or ‘New York real estate’. You must not target such types of keywords.

Real estate SEO companies like ColorWhistle will take a calculative approach and select the keywords that will convert, have user intent, use latent semantic keywords and relevant synonyms. They will also particularly target long tail key terms and additional key phrases to improve your ranking chances.

For example, if you are targeting this keyword, New York House for rent, you have to add the keywords in,

  • URL: https://www.yourrealestatewebsite.com/new-york-house-for-rent
  • Relevant page title: New
  • York House for Rent | Upperside Rentals
  • Meta description: It should be compelling enough to prompt searchers to click on your web page. Make use of synonyms and LSI key terms
  • Image title: You must save your image as New-York-House-for-rent.jpg
  • Image alt tag: You must insert an alternative text for the image like New York House for rent to describe images to visitors who are unable to see them


You can use professional keyword discovery tools such as Semrush or Ubersuggest to find targeted keywords that will be applicable to your area.

5. Provide online tools

Tools like a mortgage calculator are in high demand. Some widely searched calculators are,

  • Investment property calculator
  • Mortgage payment calculator
  • FHA mortgage calculator
  • Best mortgage calculator
  • Cost of buying a house calculator
  • Home loan calculator
  • Real estate calculator

 

You can hire a dedicated developer to design these types of tools so you can offer helpful content that is in high demand.

6. Website must be mobile-friendly

Mobiles are changing how people are interacting with brands. According to 3sixtyfive.agency, 72% of buyers have searched for a home on mobile, and younger buyers are likely to rely on smartphones and tablets. In fact, 58% of millennial home buyers found their home on a mobile device.

On the rental side, 67% of renters use mobile devices to search for apartments, and just over half of all apartment searches are happening on smartphones.

Search engines like Google are prioritizing the mobile version of a brand’s website. So, you have to make sure your website is mobile-friendly.

If your website is not responsive, you have to definitely revamp your website. We have written a detailed website revamp checklist that has many practical tips on how you must prepare yourself for this change. You can also go through our best real estate website design ideas for design inspiration.

Social Media

The importance of social media marketing in real estate is crucial. Through social media, you can get quick community reach, improve organic growth, and efficiently manage your real estate brand. According to the study by the National Association of Realtors (NAR), 77% of real estate businesses use social media and 47% say that social media has given the highest quality of leads.This means that social media is the goldmine for real estate businesses.

You can share the following types of content on a regular basis to receive more engagement.

  • Add property photos
  • Share client stories and testimonials
  • Highlight the milestones or your real estate business’ track record
  • Share advice, renovation ideas, helpful content, or industry reports
  • Publish new listings and properties on a regular basis

 

Now, moving on to platforms, which one should you choose?

Based on the study conducted by NAR, Facebook (97%), LinkedIn (59%) and Instagram (39%) are the top picks for realtors. So, let’s explore these platforms.

1. Facebook

Without a doubt, Facebook remains to be one of the best marketing mediums for real estate agents. With a Facebook business account you will also get data on how each of them are performing so you can adjust the posts accordingly.

Apart from sharing regular posts on this platform, you can also run ads as it offers amazing targeting options. A major reason for the success is the user demographics given by Facebook have a lot of information. For example, if you are selling affordable house condos, you have to probably run ads by targeting first time home buyers. These are the data you’ll get.

Facebook-Ads

2. LinkedIn

LinkedIn is an amazing platform to get B2B and B2C real estate clients. Hubspot says conversion rates on LinkedIn’s platform are 3x higher than that on other online advertising platforms.

Setting up a profile for yourself or your company will act as a good supplement for your online presence. You can regularly share videos promos, create polls, and run ads. Through such types of activities, you can see a huge growth and you will also get useful insights on how each of posts are performing.

Even this platform offers excellent demographic information. You can run Linkedin lead generation ads to reach a highly relevant audience.

LinkedIn-Ads

3. Instagram

Currently, Instagram is one of the booming social media platforms for real estate businesses.

You can share types of listings you represent, share the areas you specialize in, and your upcoming events. Additionally, features like Instagram stories can help you provide quick and personalized property updates every day. With a business account, you can also find out how each of your posts are performing. Plus, if you plan to run ads, you’ll get such detailed demographic information.

Instagram-Ads

4. Social Media ads benchmarks

Here are the benchmarks of real estate ads for Facebook and Instagram in the US (Source -WordStream). A benchmark will give you an approximate estimate of your expenditure and the output you can expect from the ad campaign.

  • The CPC (Cost-Per-Click) would be $1.81
  • The CTR (Click-Through-Rate) would be 0.98%
  • The Conversion Rate would be 10.67%
  • The CPA (Cost-Per-Acquisition) would be $16.52

Email Marketing

As a realtor, you know that buying a home is a huge decision for your clients. Some may take months or even years to take a leap of faith and get in touch with a realtor.

So, instead of hoping that potential buyers will come to you when they are ready, you can make use of email marketing to nurture the audience who are not ready to buy a property now, but they will eventually get there in the future. This way, when they need a realtor, you are already someone they know and trust.

Email marketing is an awesome way to nurture leads because you have more control, emails are more intimate, every demographic uses email, you can easily segment your audience, and educate potential clients. With email marketing, you can run specialized creative email marketing campaigns for a targeted group (who opt-in already). Referral & brand management can also will happen with email marketing

The results in email marketing are also pretty impressive. Infact, for every $1 you spend on email marketing, you can expect an average return of $42.

So if you are ready to start your email marketing journey, here are some points you need to keep in mind.

1. Select an email marketing software

The first step is to choose an email marketing software. You should not use your personal email account as they don’t offer analytics or scheduling. You have to research for the best email marketing software to find out the one that suits your needs. There are many service providers like Mailchimp Send Grid, Campaign Monitor, and more.

While selecting a platform, you have to look for simple drag-and-drop templates, mobile responsiveness, personalization features, automation options, and beginner-friendly analytics.

platforms, do take a look to learn more.

2. Email campaign types

Once you have selected the email software, you have to consider the type of emails that will be best suited for the needs of your target audience. Here are some of the best email types you can send,

  • Weekly or monthly newsletters that have information on your latest listings or the latest real estate trends
  • Email follow up on how they’re enjoying their new home or a referral request
  • Welcome emails to new subscribers
  • Announcement on open house or upcoming events

3. Create emails that drive engagement

Now that you have an understanding of the type of campaigns to run, you have to get subscribers and drive engagement. The first thing you have to keep in mind is to plan all your emails in advance. You have to decide on a manageable frequency, either once a month or twice a month.

Next you have to concentrate on getting your emails opened. So, focus on trying to stand out in your inbox, optimize your email copywriting, and take advantage of email analytics to make adjustments. Here are some awesome tips that will help you drive results and make the right impressions.

Digital Marketing Automation

Real estate marketing automation takes tedious manual tasks and facilitates quick completion. When you have many customers to manage at once, there will be a lot that is happening. You have to follow-up with leads, email new customers for listings to review, book viewings for other customers, update social media posts, run ads, and respond to emails from other realtors.

The good news is that you can automate these types of tasks and focus on enhancing customer experience.

Marketing automation makes sure no one falls through the cracks, simplifies processes, set up campaigns with proper follow-ups, simplifies data entry and ensures accuracy, helps you move leads through the sales funnel, and makes sure you don’t miss deadlines. You can also run multiple campaigns repeated to a huge audience.

Here we have explained the major areas that will benefit from real estate digital marketing automation.

1. Lead management

Your ability to attract and manage new leads will determine how good of a real estate agent you are. The one area you might struggle is with analyzing the lead data you collect. If you follow the old methods of tracking, you will run into issues such as illegible handwriting, missing critical information such as phone numbers, and you may get only minimal insight into visitor needs.

If you use an automation app like Spacio you will be able to collect information at your open houses easily. When visitors sign in, their information will be automatically added to your CRM database. Through the app you can add questions like budget and how soon they want to buy a home. This way you will have much more information about the lead.

2. Email marketing

If you want to run drip campaigns for your email marketing activities, tools like Hubspot will let you segment subscribers. For example, you can segment subscribers based on the following categories and send emails.

  • Lead magnet – Send emails explaining more about your services to people who have shared their contact details
  • Landing page lead form – If you run ads that redirect users to a specific landing page, you can send emails with content that talks more about the landing page. For example, if the landing page is about free home estimates, you can send an email that highlights the importance of estimates and how transparent you are in giving one
  • Event – If you go to a trade show and meet prospective audience, you can send a follow-up email that highlights about the event and links to your new listings

Likewise, there are many ways to segment your audience and send emails. The point is, through marketing automation, you can automate and personalize the emails you send with less effort. We have also written a detailed blog comparing the top marketing automation tools, take a to learn more.

3. Facebook ads

Running ads on Facebook is a great way to find new leads. The platform can share detailed information about users which means you target ads accurately.

There are many tools available in the market like revealbot that allows to automate generation of Facebook ads. Here is a detailed guide on how to automate with the tool, take a look to learn more.

One of the most popular methods to automate is by linking the automation tool to your listing website. When you add a listing to your website, the automation tool will automatically create an ad and target the ad to users who will be interested in buying a property. It will also help you analyze the success of the ads so you can make tweaks accordingly.

4. Improve social media engagement

Most of the real estate agents will struggle to post on social media platforms on a regular basis due to time constraints. Automation can help here too. There are many social media automation tools such as Buffer which will allow you to create and schedule social media posts.

The same tool will provide information on the engagement level of each post and alert you if you need to get involved in the conversation around it. Here are some of the best social media marketing automation tools,

Social-Media-Tools

5. Reduce paperwork

Massive amounts of paperwork involved in real estate dealings will consume more of your time. Property dealings involve agreements, contracts, and other official documents which can be a huge challenge to manage.

You can make use of tools such as PandaDoc to share documents with customers and get e-signatures. Such types of solutions are environment friendly and will also reduce costly errors.

6. Video marketing

According to Cisco, by 2022, an estimated 82% of all content creation will be video — 15 times higher than it was in 2017. This is the power of video marketing. Plus, due to the ongoing COVID pandemic, many have started to adapt to video marketing and are using it as a major part of their real estate listing marketing strategy.

Video-Marketing

Even before the pandemic, many real estate agents have used video marketing to change their practice. A well-made real estate video, either shot on a phone or via a drone can be an invaluable resource for the buyers as it showcases the property in a visual way as opposed to just a textual description of the property.

Here’s a video shot by agent Brian Lewis for a property in Manhattan. In this video we can see how he casually takes advantage of the different features in the apartment.

Types of real estate videos you can make

Here are some of the types of videos you can share.

  • DIY videos – In this method, you shoot and edit the videos yourself. This is cost-effective compared to hiring a team of pros to do it for you. Here is a DIY guide that explains in detail about how to create a polished property video. Take a look to learn more. Alternatively, you can also live stream videos on a regular basis to stay connected with your audience
  • Professional videos – In this method, you actually hire professional videographers to capture and edit the footage as per your specification. This is less time consuming than DIY and can be highly customized according to different use cases

Types of real estate video content you should create

Let’s look at some of the major real-estate video content types you can create. You can post it across social media channels and your real estate website.

  • Listing video – An overview of the property and how it looks
  • Testimonial video – A video that features testimonials and interviews with customers
  • Agent introduction video – An introduction video about who you are, where you operate, your industry expertise, and what you can do for the customer
  • Advice video – A video that offers advice and guidance to property buyers

Real Estate Pay-Per-Click (PPC)

In real estate digital marketing, PPC is one of the most cost effective forms of lead generation. This service is available on major search engines such as Google, Bing, Amazon, Yelp, and Yahoo. But, Google is considered as one of the leading providers in PPC services.

The PPC ads usually appear on the top of the search results page, bottom of the search results page, or in banner ads of third party websites. Other than being marked as ‘Ad’, they usually look like a normal result.

As a realtor you can definitely consider PPC because it quickly boosts traffic to your real estate website with a bigger return on investment. So, why does PPC work so well for real estate agents?

  • Advertising to someone who is in the beginning stages of buying (active searches) will improve your chances of getting the business
  • Fast track your lead generation by paying to show up in search results
  • Return on investment will be superior

Here are the benchmarks of real estate PPC ads in the US (Source -WordStream). A benchmark will give you an approximate estimate of your expenditure and the output you can expect from the ad campaign.

Google Ads
  • The CPC (Cost-Per-Click) would be $2.3
  • The CTR (Click-Through-Rate) would be 2.03%
  • The Conversion Rate would be 3.40%
  • The CPA (Cost-Per-Acquisition) would be $77.01
Google Display Ads
  • The CPC (Cost-Per-Click) would be $0.75
  • The CTR (Click-Through-Rate) would be 1.08%
  • The Conversion Rate would be 0.36%
  • The CPA (Cost-Per-Acquisition) would be $110
Bing Search
  • The CPC (Cost-Per-Click) would be $2.88
  • The CTR (Click-Through-Rate) would be 2.20%
  • The Conversion Rate would be 5.13%
  • The CPA (Cost-Per-Acquisition) would be $29.40

Overall, PPC gives a huge opportunity for real estate agents to grow their business. To learn more about how PPC works, take a look at this video by Hal Varian, who is the chief economist in Google.

Should you Get Professional Help for Real Estate Digital Marketing?

It’s great that you have finally decided to leverage digital marketing to grow your real estate business. You came into this blog looking for actionable tips on how to achieve this and we have shared them too.

From SEO, blogging to video marketing, we have given practical tips on how to improve your online presence.

Now, something must be amiss. You just don’t know where to get started!

This is completely normal!

“Having a vision for what you want is not enough. Vision without execution is hallucination.”

Thomas A. Edison

You see digital marketing has many methods that help to grow your real estate business in the online space. It can quickly get complicated to launch your own robust or large-scale digital marketing plan if you lack the resources, time and expertise for such an undertaking.

Since we are a real estate digital marketing agency, you may think that we are biased when we say this, but it’s the truth. We truly believe that a digital marketing agency can make huge improvements and get you maximum returns for the marketing dollars you invest.

When people are searching for houses, you want them to come to you for your expertise because you have years of experience in the field and know how to show properties that your clients will like. Likewise, when you want to gain online visibility for your real estate business, you have to get expert help.

For many real estate agencies, outsourcing digital marketing is becoming more important. They have found success too. Take a look at this real estate digital marketing case studies blog to find out how an agency can actually help you grow.

Even after going through those case studies, it might be hard for you to make a decision. You are going to spend a chunk of your hard earned money on a digital marketing agency. We get that!

To help you make a decision, we’ll share a few useful scenarios. This will help you make a decision on whether you must choose a real estate digital marketing agency.

Scenario 1

In the past few years, your real estate business has doubled in size, which is great! However, in the last 6 months, you have noticed a slight decline in sales which may be caused by situations such as the COVID-19 pandemic. You are searching for ways to scale your business, but you are not sure how to do it.

Solution: As the head of your real estate company, you must be juggling with lots of responsibilities. So, in such a situation, it is best to hire a digital marketing expert or digital marketing consultant who can devise an action plan for you.

Scenario 2

Your real estate business has been on the upward slope since you started. You have also managed to somehow do the marketing by yourself. In the process, you have learnt how to create flyers and post on social media. But, if you had time, you could learn more skills such as SEO, blogging, and creating videos. Due to time constraints, you are not able to tap into these areas.

Solution: Hiring a real estate marketing agency will give you access to an amazing team. They will collaborate with you and create an actionable plan that will give your brand the boost that it deserves and help you concentrate on the areas that you couldn’t.

Scenario 3

You have experienced a good amount of growth in your real estate business. Let’s say that you and a fellow realtor are doing the marketing together. But, lately, you feel that you are lost and don’t know what kind of steps to take next. So far you are proud of the efforts you have invested in your marketing, but, you feel that it is time to create and execute a more strategic digital marketing plan.

Solution: Even in this scenario, hiring a real estate marketing agency will help you move in the right direction. This way you will be involved with the marketing planning and discussion. The agency will also remove the execution burden from your end so you can focus your efforts on serving your real estate clients.

Apart from these scenarios, here are some of the top benefits hiring a real estate marketing agency.

  • You will always be on top of latest online marketing trends
  • You will stay focused on growth
  • You get access to advanced tools without spending too much
  • You will get new ideas and perspectives
  • You can manage your budget more effectively
  • You can execute your plans on time

 

You can also go through our blog on what realtors can expect from a digital agency to get more information.

What Should you Look for in An Agency?

When you are looking to partner with a digital marketing agency, there are several things you need to consider. Here are some tips you need to consider.

Vision

You will obviously have a vision for your real estate business. If you want to see your vision come to life, the digital marketing agency you hire must understand and support it. The agency is the one who will create the strategies and execute it. So make sure you are on the same page

Services and skills

Before you search for a real estate marketing service provider, you have to sit with your team and discuss the services you require. This is mandatory irrespective of the size of your team. Once you have a list of services you need, you can start looking for marketing agencies that specialize in that area

Work well with you

Many might consider this trivial, but it is important to find out if the marketing agency has a culture that is similar to yours. As you and the agency’s marketing team will be spending a considerable amount of time together, you need to figure out how they deal with conflicts, how their work environment is and more. Here is an article that talks about this in detail, go through it to learn more

Flexible

As you know the real estate industry is evolving and new technologies are introduced on a regular basis. So your brand needs to adapt to these changes. In the same way, the marketing agency also needs to be flexible. Find out how they handled past projects and the changes they handled in other industries

Experience

The digital marketing agency must have an understanding of your local areas as they will be building strategies that will appeal to your local homebuyers. So make sure they have relevant experience and pay attention to their creative outputs. Even if they have no experience in your area, make sure to ask them questions on how they created strategies that appealed to the target market of a particular business. You can gain a lot of insights through this to make a decision

You can also take a look at our blog on questions you need to ask an SEO agency. Most of the questions will be applicable when you are interviewing a digital marketing agency as well.
Overall, be prepared, make sure to ask as many questions as possible.

How Much Does Real Estate Digital Marketing Cost?

After all these, next comes the cost factor.

How much does real estate digital marketing cost? This is a pretty straightforward question. But, like many things in life, the answer to this particular question is complicated.

There are many factors that go into how much you are charged for digital marketing.

You must not spend the least amount possible on real estate digital marketing because it won’t be effective and the quality of the services you get will be quite poor. On the other hand, big budget digital marketing comes with other tradeoffs such as a higher price tag but with amazing quality.

Here at ColorWhistle, in most of the situations, our pricing is based on the needs of our clients. The exact pricing will vary from client to client. We do not believe in a “one size fits all” for pricing real estate digital marketing. We have written a detailed guide on digital marketing packages that explains why we don’t follow this approach. Do take a look to learn more.

Determining a Real Estate Digital Marketing Budget

Many companies use a percentage of their revenue on marketing activities. However, there is a wide difference in what companies and industries will set aside.

The real question is how much you should invest?

According to the COM special survey COVID–19 edition: June 2020, firms spent an average of 11.4% of their revenue on marketing.

Average-Marketing-Revenue

COM also found out the percentage spent for marketing varied based on B2B and B2C companies and whether these companies sold a service or product.

 ServiceProduct
B2B12.0%8.3%
B2C15.0%13.9%

The same numbers tend to fall in line with the digital marketing budget of our clients – In the 6% to 20% range.

If you are not sure of how much budget you must allocate, we would recommend you to set aside 6% from your overall business revenue. Then, slowly, you can work your way up to a higher percentage. Always remember that marketing is not expense, it is an investment for your future returns.

Engagement Models

Below, we have sorted out the most common engagement models followed by most digital marketing companies. We have also given a rough estimate of how much it will cost. Keep in mind that cost will vary based on your industry, region, and specific needs.

Hourly based

With this model, every hour the agency spends on your project is billed regardless of the task that is performed. You only pay for what you use. The cost may start from $50/hour and may go up to $250/hour depending on type of digital marketer you hire

Project based

The cost is for one-time projects and is usually fixed. The scope of the project will be defined before you sign the contract. So, if you want anything additional when the project is in-progress, it will cost you extra. A rough cost for each project tends to range between $1,000 – $7,500

Monthly retainer

As you know digital marketing is a continuous process. You cannot invest in it for 6 months and expect results for years together. There must be a continued investment, only then you can enjoy the benefits. If you want to continue with your real estate digital marketing activities on a regular basis, a monthly retainer model is perfect. In this model, scope of the work, the cost will be fixed beforehand. You will get an invoice every month and regular updates on the completed work. If you increase the marketing activities, the contract will be revised and monthly fixed charges will vary depending on your requirements. The fees typically ranges between $1,000 – $100,000

Once you have finalized a company and the model, next you have to draw up a contract so that there will be no complications in the future. Here is a detailed blog that explains the points you must check before you sign a contract.

Now, we know that you are probably thinking…That’s fine ColorWhistle, how much does it actually cost for real estate digital marketing?

This is indeed a great question.

We have offered you a lot of insights on the pricing.

The marketing situation prevailing in every real estate company will differ and the only way to determine what you want is to evaluate what you are doing now.

At ColorWhiste, we offer digital evaluation services for any real estate company that is considering hiring us. Other agencies charge for this type of service. But here at ColorWhiste, you can avail this service 100% free of cost. Only through this we can determine what kind of services you will require. Here is our evaluation checklist that will help us determine what type of real estate digital marketing services you will need.

  • Website Audit
  • Content Audit
  • Competitor analysis
  • SERP audit
  • Sales Audit

Takeaway From Our Real Estate Digital Marketing Guide

When it comes to real estate digital marketing, you need to know that only half (49%) of the Google searches result in clicks. This means that driving traffic to your website from search engine visitors is going to be challenging. To top it off, Google featured snippets are also quite hard to attain.

Yes, competition is fierce. This means that you have to take digital marketing seriously, or you will struggle to generate traffic, leads, and revenue.

Real estate websites such as REALTOR.com, Zillow, Trulia, and Homes.com are the current industry leaders. Additionally, real estate brokers such as Keller Williams, Remax, and Coldwell Banker also receive loads of traffic from Google. They are attracting tons of search engine traffic and making even the expert real estate digital marketers jealous.

In addition to all this, every realtor has a website and is fighting to get a top spot for the same competitive keywords.

So if you want to improve your website position with the right digital marketing strategy, then you have to,

  • Pay close attention to your target audience and provide amazing solutions that supersedes the efforts of your competitors
  • Regularly update your content with insightful information so you can position yourself as the best real estate agency. This will make potential buyers familiar with you and view you as a trustworthy agency
  • Gain experience with the latest digital marketing trends and optimally use all the platforms so you can outrank your competitors

For example, many businesses overlook the Google My Business (GMB) local listing.

According to the BrightLocal GMB case study, between 2017 to 2018, direct searches grew by 38%, while discovery searches were 6% higher. In addition, businesses received 29% more website clicks and 22% more calls from their GMB listings.

On an average, a business appears in 1,009 searches per month, which is roughly 33 times a day. So, in a day you get 33 chances to make a positive impression in the minds of your customers through your GMB listing. With the right digital marketing strategy in place, you can reap the benefits.

Overall, real estate digital marketing requires 5 major elements for success. They are,

  • Confidence
  • Patience
  • Self-discipline
  • Tracking & testing
  • Learning from mistakes & adapting to alternative marketing approaches

 

Keeping our guide as a base if you can achieve success, then it’s great. Or you should probably move with a digital marketing agency that you can trust. Such an agency will take the time to fully understand your vision, plan a custom digital marketing solution, care about consistent results, help you get good ranking for competitive and relevant keywords, fix SEO and website issues and more.

If you have plans to kick start your real estate digital marketing activities, you can get in touch with our ColorWhistle digital marketing experts. Drop us a message or give us a call +1 (919) 234-5140. We are ready to help you.

If you have any questions or real estate digital marketing tips to share, feel free to add them in the comments section below. We would love to hear from you.

Real Estate Website Development and Digital Marketing Pricing

If you are trying to find the exact cost for real estate website development & digital marketing, you probably won’t find it.

A real estate website can range from a few hundred dollars to thousands of dollars depending on the size, complexity, integrations such as IDX tools, and more.

Also, being a real estate developer, you cannot ignore the power of digital marketing. With potential homeowners using the internet to research properties, a strong and powerful digital marketing strategy will help you beat the competition.

Similar to website designing, digital marketing cost also depends on the type of marketing goals you wish to achieve.

There are many ways to build a real estate website and market it. At the end of the day, the cost matters the most.

In fact, that’s probably why you landed on this blog post. You are in the middle of a research now!

We will give you answers to all of your questions in this blog. Keep reading.

Real Estate Website Design and Development

In this section, we are going to give you a straightforward overview of the several key factors that will dictate the overall cost of developing a real estate website.

Important Factors That Determine Real Estate Web Development Cost

Pricing for a new real estate website development depends on a few important factors that are listed below. Your overall investment will depend on the following factors.

  • Website design – The design phase is an important part of the real estate website creation process. It includes several important components such as content layout, color schemes, typography, icons, buttons, responsiveness, and more. The complexity involved to create custom graphics will also decide the cost and time
  • Website development – In the development stage, the design is converted into a fully functioning website. The development cost and time will depend on the interactive components and advanced functionalities you require like property search filters, maps, client/investor portals, blogs, integration of 3rd party tools, MLS or IDX integration, and more
  • CMS integration – A content management system (CMS), such as WordPress or Joomla, is a tool that allows you to manage the content of your website. This way you have full freedom to update the content of your website without a developer’s help. CMS integration costs will depend on custom modules or plugins you require to manage your website
  • Hosting and maintenance – After you launch a website there will definitely be some ongoing maintenance tasks such as security updates, CMS patches, data back-ups, website hosting, and more. Giving importance to these factors will ensure that your website runs smoothly. Keep in mind that maintenance costs are separate and will not be included in the initial design and development
  • Content creation – Content comes in various forms like blogs, case studies, infographics, photos, and videos. If you don’t have the time to create this, then you have to outsource this to a professional agency so you will have the initial content ready. If you are looking to create real estate content regularly, you can strike up an ongoing agreement
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Identify your Requirements

Now that you are aware of the key cost factors involved in creating a real estate website, you need to outline your requirements. It will affect the hours required to complete the project and the total cost.

If you have no idea how to figure out your requirements, start by finding answers to the following questions.

  • What is the objective of your website?
  • What type of features do you expect on your website?
  • Who will create the content?
  • Do you want to include 3rd party tools/platforms?
  • Do you think search engine optimization (SEO) is important?
  • What kind of existing real estate websites do you like?

Also, if you already have a website and plan for a real estate website redesign, identify the performance and key metrics.

Real Estate Website Creation - Agency vs. Freelance vs. DIY Tools

Here are the 3 options through which you can create a real estate website.

Professional real estate agency

Selecting the best real estate website design and development agency is an excellent approach because many experienced professionals will be working on building your website. Additionally, if you need help with real estate digital marketing activities, you can get help from them as most of the agencies will be all-rounders.

Pros – Experience, professionalism, efficiency, and access to resources
Cons – Quite expensive

Freelancers

When it comes to the cost, freelancers are more competitive than agencies. However, they will be experienced in only one area and may not have enough experience in other areas. Also, freelancers will be juggling with many projects at the same time, so they may find it hard to complete projects on time. You can also go through our blog on Hiring Agency vs Freelancer to get a better idea of how things work.

Pros – Competitive pricing and experienced in one area
Cons – Project may not be completed on time and limited support

DIY tools

There are plenty of DIY website builders such as WIX or Weebly that can help you create a real estate website for a cheap price. The downside is that you have to do all the work by yourself. Also, it comes with shared hosting problems, improper support, difficulties in further extending the website, SEO optimization issues, and more.

Pros – The cheapest option
Cons – Time-consuming and limited support

How Much Does it Cost to Create a Real Estate Website?

The cost involved in creating a real estate website depends on the factors stated above. Here’s the cost of creating a professional custom website.

    • Simple informational website – For a small website with relatively 10 pages and less custom interactive features, it will cost around $1,000 – $2,000
    • Website with custom functionality – For a mid-sized website with over 40 pages, interactive features, advanced CMS modules, custom property search filters, and property details pages, it will cost around $2,000 – $6,000
    • Corporate website – A large website with over 60 pages, advanced CMS modules, custom property search filters, and 3rd party integration, it will cost around $4,000 – $10,000
    • Database driven websites – If the requirements are complex and require a completely customized back-end, it will cost around $10,000 – $20,000

Note – The above cost is not an exact cost. You need to get in touch with your agency to get the exact cost based on your requirements.

Real Estate Digital Marketing

There’s more to real estate than creating a website. If you want to be a successful real estate agent or agency, you’ll need a solid marketing strategy. That said, getting professional help for digital marketing is the best way to get the required customer attention and growth.

Before we move on to the cost part, we’ll explain some things you need to know.

Establish Goals

In today’s digitalized world, having a marketing plan will help to make your personal branding strong and memorable. No matter the stage of the business you are in, you have to establish your goals to outperform your competition.

Before you fix a budget, you need to establish what you want to achieve. As a real estate agent or agency, you must concentrate on the following areas,

    • Build awareness for your real estate brand in your city
    • Create and build a strong online presence
    • Establishing your reputation as a real estate expert who gives the right advice
    • Generate more inbound leads

Once you have established these, you need to analyze what you are currently spending so you can allocate a budget based on your current goals.

Types of Digital Marketing Costs

These are the various types of digital marketing costs you will spend. You can also take a look at our guide on digital marketing packages to know how you can collaborate with agencies to create digital marketing packages.

  1. Establishment Costs (may need to be updated once in two years)
    • SEO friendly real estate website creation
    • Setting up a marketing management and lead generation system

    2. Content production costs (on-going expenses)

    • SEO optimized blogs or Vlogs.
    • Infographics and downloadable guides.
    • Educational videos

     3. Advertising costs (On-going expenses)

    • Google advertising through AdWords.
    • Social media marketing, including regular posts and advertising.
    • Press release to local news media sites

How Much Does Real Estate Digital Marketing Cost?

Here is a rough estimate of what you can expect from the marketing dollars you invest.

    • Less than $2,000 per year – General SEO (on-page, off-page, and local SEO)
    • Around $5,000 per year – Content marketing (minimum 4 blogs month), promotion, and general SEO
    • Around $10,000 per year – Content marketing, promotion, social media marketing (with supporting graphics), and SEO
    • Around $20,000 per year – Content marketing, promotion, social media marketing (with supporting graphics), SEO, marketing automation, and paid ads

Note – The above cost is not an exact cost. You need to get in touch with your agency to get the exact cost based on your requirements.

Winding Up

As a real estate agent, with a moderate budget, you can create a website and find any form of marketing that is cost-effective. In today’s real estate league, it is all about becoming a reliable resource for your customers, crafting your personal brand, and staying relevant to your area of expertise.

Experiment with different options and make sure to work with the right agency if you are just starting out, as they will be able to help your real estate journey and connect you with the right target audience.

If you are looking for help with any or all of the above, contact ColorWhistle today. We can provide all the services at a competitive price with the creativity you need to stand out from your competitors. Send us a message or give us a call at +1 (919) 234-5140, we’ll get back to you as soon as possible.

Local SEO Setup and Maintenance for an Online Travel Agent (OTA)

Digital services are vital for travelers: in 2019, as many as 40% of US travelers used mobile devices to book their trips. More than 60% of travel bookings are digital in Europe and the United States where Online Travel Agents (OTA) can have a market share as high as 50%, particularly for smaller independent hotels.

Moving into 2020, the pandemic brought most of the economic activities to a screeching halt. And even now as the world slowly turns back to normal, it is very likely that international travel restrictions will still linger on fear to avoid new COVID-19 cases.

Local SEO Setup and Maintenance for an Online Travel Agent2

Image Source: Flightradar24

It is in this regard where countries, in order to support their ailing tourism sectors, may purposefully restrict outward travel and encourage local tourism as a substitute.

“In essence, domestic travel and tourism will be expected to substitute foreign tourism demand, at least for the time being… say until 2022”

Reimagining the Online Travel Agency in the ‘Next Normal’

Leisure Travelers are expected to explore more and more destinations within their region of residence. Thereby, making it clear for the tour operators to focus more on local destinations in the immediate future.

One particular case of tour operators is the Online Travel Agent (OTA).

OTA is a third party digital platform that arranges and sells accommodations, tours, transportation and trips on behalf of partner companies. (e.g. Booking.com, Airbnb, Trivago)

And the best way to revive demand for OTAs among leisure travelers is through digital marketing – one focusing on lead generation through local SEO.

Local SEO for Travel Websites

Local Search Engine Optimization (SEO) is a technique to show up your OTA website whenever “places to visit near me” searches are performed on Google, Bing, etc.

A travel-related search on Google will typically show up PPC ads on top, Google Maps/Answer box/Features Snippets (Local SEO) results, followed by Organic results (SEO) and few more PPC ads at the bottom.

Websites are optimized for local SEO within their region of operation for reliable lead conversions. And that is how local SEO techniques differ from traditional, organic SEO methods.

Local SEO Setup and Maintenance for an Online Travel Agent Number of commercial flights tracked

In order to rank better in the results page, we recommend OTAs to begin with:

#1 List it on Google My Business

Google is without doubt the market leader in “near me” searches. It is only wise to optimize business listings first on Google, and then move to Bing/Yahoo or even Alexa “voice search” results. You may follow our setup guide on GMB for general information.

#2 Separate Landing Pages for Local Regions

We would recommend any OTA website to have:

  • A dedicated landing page for each City / State the properties are located.
  • A dedicated landing page for each specific area in the city.
  • Each listed property page to be optimized for high quality images, genuine user reviews, live chat, CTAs, etc.

#3 Promote Landing Pages via Local Ad Campaigns

Now is also a good time to make use of Pay-per-click (PPC) campaigns. You look to promote the landing pages for local regions with a special price package to incentivise people to travel via these PPC campaigns.

OTA websites can be also optimized for local “near me” search as follows:

  • Add schema markups to your homepage. It is an entry step to feature in Google’s featured snippets, which is a part of Local SEO strategy.
  • Optimize page titles, H1 tags and Descriptions according to “local places”. It is also a good practice to use 301 redirects to the most relevant page of your website whenever you remove a listing or destination page. Take reference from the screenshot below:
Local SEO Setup and Maintenance for an Online Travel Agent3
  • Enrich your website content with good quality links from local websites and other highly trusted sites.
  • Content marketing in the form of daily blogs on local places for better outreach.
  • Build a mobile-responsive user interface and reduce page load time for better user experience.

All the above steps are not complete but it’s good for starters. For an in-depth guidance on SEO for travel websites, follow this link.

Also, if you have enough patience, here is a one-hour long video on YouTube discussing SEO audit for Travel Websites.

Importance of SEO Maintenance Services

What is more interesting is that despite the fact that there are big brand websites like booking.com, airbnb.com, tripadvisor.com (to name a few), user’s still turn to search engines to start their trip planning/booking process.

“As latest as in 2019, Google noted only 9% of U.S travelers know which brand they want to book with prior to doing a purchase.”

Local SEO attracts search engine leads from a targeted geography and offers a cheaper alternative to online ad campaigns. It seems to be the most economic lead generation method for online bookings. And times when international travel seems less likely for leisure travelers, OTAs can make use of local SEO to divert more traffic to domestic destinations.

“SEO is an on-going process, i.e. SEO maintenance is complementary to SEO implementation.“

However, the buck doesn’t stop with just the implementation of local SEO as discussed above. As rankings in search results aren’t permanent and so are not the search engine algorithms, SEO strategies need to be constantly adjustmented to achieve the satisfactory results.

SEO Maintenance for OTA websites will now need to focus on traditional SEO, say On-page SEO including system elements, content & HTML elements, CSS elements and Technical SEO including Link Building, Trust elements, Social Media elements.

“Where Local SEO focusses on traffic generation from a particular geography, traditional SEO strengthens search relevance of your services…”

Essentially, local SEO and traditional SEO are two sides of the same coin and its maintenance requires dedicated time and effort. If your team is not experienced enough for the challenge, there are convenient outsourcing options available for the same.

Choosing a Trusted Digital Partner for SEO services - ColorWhistle

COVID-19 is likely to accelerate the shift to digital as travelers look for flexibility and booking lead times shorten. Smaller accommodation businesses would want to gain from the online exposure that they are likely to get through OTAs. Plus, a huge segment of today’s generation prefer OTAs over individual accommodation/activity websites.

We have created some amazing websites with dynamic content such as live rates and special offers. If you need any help to design, develop, market or maintain an OTA website, you can refer to our resource library for travel operators, travel agents and travel businesses.

Alternatively, our travel web design and development experts at ColorWhistle are here to offer complimentary business analysis and consultation. Fill-in contact webform here for further engagement or comment down below to share your thoughts.

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