Amazing Woocommerce VS Shopify Statistics Compared – ColorWhistle

According to statistics, there are about 24 million ecommerce websites around the world with new websites created every single day. This means that this ecommerce space is an ever expanding arena. But does that mean there is heavy competition? Well, another fact says that only less than 1 million websites sell more than $1000 a year.

Doesn’t that open room for more potential growth?

If you are looking to build an ecommerce website, that too with woocommerce or shopify, we have collected and listed a few statistics and facts that will help you take a decision in this regard.

Here are the topics we have discussed in this article.

  • Percentage of Websites using various Content Management Systems
  • Facts about Woocommerce
  • WooCommerce Usage Statistics by Countries
  • Shopify Statistics 2020 and Growth Trends
  • Shopify Usage Statistics by Countries
  • Woocommerce Vs Shopify Comparison

Percentage of Websites Using Various Content Management Systems

Here is a chart that explains the websites that use various CMS in percentage. As it’s quite evident, WordPress leads the race with a whooping 30.4%. Nevertheless, it is considered as one of the most user-friendly, less-developer dependent content management system which helps to maintain websites in the long run without much hassle.

WooCommerce is the most popular e-commerce plugin for WordPress. It is used by 3.5% of all websites, that is 11.5% of all WordPress sites. That makes it more popular than stand-alone e-commerce systems such as Magento (1.1%), Shopify (1.0%) and PrestaShop (0.6%).

Actually WooCommerce is more popular than any CMS except WordPress, including Joomla and Drupal. (Source)

Now let’s look at Woocommerce and Shopify separately and then compare them at the end.

Facts about Woocommerce

Here are some interesting facts about woocommerce sourced from here

  • 3,317,205 live websites are currently using WooCommerce
  • WooCommerce is used by 4.9% of all websites
  • WooCommerce powers over 28.19% of all online stores
  • 22% of the top 1 million ecommerce sites use WooCommerce
  • 93.7% of all WordPress ecommerce websites use the WooCommerce plugin
  • WooCommerce is the most popular plugin/module on the entire internet – with 68% usage distribution
  • There are 1,267 WooCommerce themes on ThemeForest alone
  • There are 980 plugins for WooCommerce on alone

WooCommerce Usage Statistics by Countries

Here is the statistics about the usage of woocommerce by countries (Source)

United States175,598
United Kingdom44,250
Rest of the World392,447

Shopify Statistics 2020 and Growth Trends

Here are some fascinating statistics sourced from about shopify.

  • Last year, Shopify made over $1.5 billion in sales during Black Friday. This meant 10,978 orders per minute and peak sales volume per minute of $870,000
  • 87% of merchants use the Shopify App Store and they have 6 apps installed on average
  • Expectedly, the App Store has generated over $100 million in revenue
  • Shopify Inc. raised $131 million in its IPO (initial public offering). Less than 3 years later it had a market cap of $10 billion and was similar in size to Twitter Inc.
  • Shopify has paid over $850,000 to more than 300 ethical hackers for help in resolving security issues
  • There is a 126% year-over-year average growth for Shopify Plus merchants
  • Shopify is simple to use, affordable and customer-friendly. They back the latter claim with their 24/7 customer support via email, live chat, and phone
  • It is the third top ecommerce platform with a market share of 20%
  • Currently, 427,676 websites use Shopify, while 5,300+ businesses use Shopify Plus
  • Shopify supports more than 600,000 businesses in about 175 countries
  • Well over 1 billion orders have been processed on Shopify so far, with total sales for merchants of more than $55 billion
  • Total revenue for 2018 was $1.073 billion, while the revenue for 2019 is expected to be between $1.48 billion and $1.50 billion

Shopify Growth Trends

  • From 2013 to 2016, revenue from merchant services increased from 20% to 50%.
  • Last year Shopify’s paying customers grew 55% from the previous year.
  • There is a 126% year-over-year average growth for Shopify Plus merchants.
  • According to Shopify’s financial report, its total revenue in the first quarter of 2019 was $320.5 million, a 50% increase from the first quarter of 2018.

Some Shopify Traffic Stats

  • According to Shopify’s statistics, 66% of sales during Black Friday Cyber Monday 2018 took place through mobile.
  • In 2014, mobile accounted for 50.3% of all traffic. Fast forward to the first quarter of 2019, and 79% of traffic and 69% of orders on Shopify stores were coming through mobile devices.
  • Some of the conversion rates from various traffic sources were the following: email 4.38%; direct 4.35%; search 3.60%, and social 2%.

Shopify Apps

  • 87% of merchants use apps and have paid a total of over $100 million for the privilege.
  • The app store offers more than 2,400 apps.
  • 12+ million apps were installed and 33,000 get downloaded each month.
  • Average Shopify app price is $19.14, but the median is only $4.
  • On average merchants use 6 apps

Shopify Usage Statistics by Countries

United States127,871
United Kingdom21,835
New Zealand4,307
Rest of the World73,073

Woocommerce Vs Shopify Comparison

With all the data above its clear that Woocommerce has a big edge over shopify but the fact that Shopify is popular for all its cool features should also be considered.

Comparison by No.of Websites

Here’s a comparison of these two players. Woocommerce leads the list by approximately 850K while shopify has 300K+ websites

Market Share by Top Websites

Let us have a look at the market share of woocommerce and shopify based on popularity and top list of websites

WooCommerce is leading in Top 1M Sites and The Entire Web. Shopify is leading in Top 10K Sites and Top 100K Sites.

Top 10K Sites

Top 100K Sites

Top 1M Sites

The Entire Web

All the above statistics will help us to understand more about how woocommerce and shopify have spread out in this web arena. Woocommerce leads the list while shopify is not far behind.

Websites Categories

The below data shows the business categories Woocommerce and shopify are using.

Computers Electronics & Technology275617114
Food & Drink170297766
E commerce & Shopping138955727
Home & Garden129365613

Wrapping Up

All the above data can give a holistic view of how the businesses are making use of these tools to enable their business presence. While each of these have its own advantages and disadvantages, it is better to discuss with a Web Development Agency like to decide which CMS works best for you.

Are you looking to build an ecommerce website, contact us for a discussion or request a quote if you already have a brief quote. We would be happy to assist you from strategizing, branding to Digital Marketing and maintenance of your website.

Were you able to make a decision for your next ecommerce website? Let us know in the comments section below!

Top 25+ Digital Agency Tools for Outsourcing Needs

The limits of digital mediums are getting expanded and vast day by day, more businesses are becoming visibly agile in their operations. As a consequence, the future of Digital Agency Services is warranting SaaS-based tools to facilitate remote work and other outsourcing needs.

Here is a list of top 25+ Digital Agency Tools that we think is important for easy outsourcing.

Digital Agency Tools for Outsourcing


Neil Patel is a popular digital marketer and has carved out a brand name for himself.

His tool, Ubersuggest is one of the best keyword research tools that helps you in choosing appropriate keywords based on the search volume for your business. By simply typing the domain or keyword in the search bar, Ubersuggest comes up with the best keywords for you with which you can get insights about the strategies of your competitors and adopt the same and improvise for you.

Amy Borne, a verified Internet Marketer on social media writes,

“I like that I can paste a competitor’s URL and see all their money keywords!”

This tool provides you with every type of keyword from head to long-tail phrases that can be deployed on your website. Attributes of the keyword like search volume, competition and trends of the keywords are also displayed for your convenience.


Search console analyses the traffic procured to your webpage through various means (from the keywords you used) and helps you magnify the issues in your page and fix it. It helps you to choose the keywords by delving into the search queries used in your webpage. Cool isn’t it?

Also, with the search console, you can submit the sitemap and URLs of your website and let Google crawl it. Search console plays a major role in increasing the site traffic by continuous performance monitoring.



Akin to Ubersuggest, Google Keyword Planner is yet another keyword research tool that is going to give you more revenue generating keywords.

“If you are using Google AdWords already, then keyword planner is the best pick for you which displays your ad in front of the right customers by using the suggested keywords.”

Competitors’ analysis is an ‘awe’ factor of keyword planner. Putting the landing page or the website link of your immediate competitor in the search bar displays the keywords and their competition. Also, this tool keeps track of the timely changeover of certain keywords by which you could specifically filter the exact keywords you want.


Marketing Competitor Analysis


Ahrefs is an SEO tool which exposes you to ample marketing activities with a few clicks. Ahrefs has a lot to offer with increased traffic and business prospects. In the terms of competitor backlink analysis, Ahref simply rocks! With this tool, you can gain insights into competitor performance using the URL of the website you want to analyze.

Ahrefs reveals the number of referring domains to that page, number of backlinks, ratings of domain and URL and Ahrefs rank of the site. You could break down the profile of the target completely for analysis.

“Ahrefs can perform keyword research and SEO activities for 9 other search engines while SEMrush is only associated with Google search engine “


Ahrefs is one of the preferred backlink checkers by the marketers of popular companies like Netflix, UBER, Linkedin, Facebook and more…


As the name dictates, Moz is a backlink explorer for webpages. It evaluates backlinks, linking domains and anchor texts of you and your competitors and helps you build quality backlinks and compete.
You can do better SEO with Moz. By specifying the URL of the website in the search bar of Moz link explorer, you attain a comprehensive analysis of backlinks and marketing strategies.

This tool assists you in finding broken links, spam score, well performing contents and link building opportunities on your page too!


Moz with a strong live link index has 40.7 trillion links, 718 million domains and 7 trillion pages crawled.

Marketing Tracking Visitors


Google Analytics is easy, customizable and packs up all the information you need about your audiences like age, location, device used and the level of interaction with your website.

With that, you can analyze the performance of your website in-depth, collect statistical data of web traffic and compile the data into meaningful reports to shape your marketing strategy.

What’s beautiful about Google Analytics is, it’s a ‘freemium’ service. A portmanteau of free and premium. Google Analytics is free to use with incredible services. But for unlocking certain features, there is a recurring charge. Google Analytics can be integrated with Adwords to keep track of keywords for Search Engine Optimization.

Here is a good read on 7 best alternatives to Google Analytics.


Tags are pieces of code which are added to a site to gather information and send it to outsiders. Tags can be used for a wide range of purposes, like scroll tracking, form submission monitoring, conducting surveys, producing heat maps, remarketing, or following how individuals show up at your site. They’re likewise used to follow specific functions like file downloads, link clicks, or things being taken out from a shopping cart.

Google Tag Manager is a tailor-made tool for managing website tags.

Businesses regardless of size can conceivably profit by GTM (Google Tag Manager). Since GTM makes it simpler to include and alter tags without a web developer, it’s best suited for small businesses that might lack technical support. Furthermore, big business organizations use many tags, for which GTM makes it simpler to oversee them all and improve the response time of the website.


Marketing- Market Analysis

“Remember, Google is the first place where shoppers head to discover a new brand or product. Ensure you optimise first for Google!”


Google Trends is a market analysis tool that shows how often a specific search term is used on Google search engine with that of the total search volume of the site over the stipulated time period.

You may simply go to Google Trends and input a search term (your business maybe), it shows the interest of that topic over various time periods.

You can find related queries and related topics to your search terms. You can also filter the trends specifically by choosing a particular region, a particular time, category and the medium of search. The tool displays a chart of the topic and the interest on it for the people.



Think with Google is another tool for analyzing market trends. It specializes in bringing up data, analysis and marketing, and keeping them up to date.

Think lets you discover the information Google is keeping track of and the trends followed by Google with forward-looking viewpoints and the scenes behind digital campaigns across businesses, platforms, and audiences.

Think caters more insights like a marketing strategy for various categories of digital platforms, ideas and models for boosting the online popularity of your business, the regional analysis of current trends and much more. Thus, being the best-suited tool for market analysis, Think made a wide range of global users its own!

Marketing- Content Research

Since the digital mediums have increased the tendency of online presence, it’s essential to go on with content marketing that has a huge role to play in branding and sales. At the same time, the industry is highly competitive and you should stand out from the crowd by being more creative.


BuzzSumo is chosen by millions of content marketers because of its perfectly working strategy and intelligent approach to market contents.

“What BuzzSumo does is, it lets you explore high performing contents on social media, research keywords, analyze the data points to hone your marketing strategy, find influencers on social media related to your topic to power up your campaign and also keep track of mentions, backlinks and much more…”

Since BuzzSumo is making all the necessary operations for the byproduct of successful content marketing, it is considered to be one of the important tools you must have in your social media toolbox!


Marketing- Automation

Recurring tasks like email marketing, social media marketing, SMS marketing and ad campaigns are all put into marketing automation tools for the timely process. Setting up the automation tool and scheduling the operation could effortlessly carry out all the activities without any extra burden.

Automation reduces human errors and improves the overall efficiency along with providing a personalized experience for the customers. Some of the familiar marketing automation tools are listed below!


SendGrid is an email marketing software to send automated emails for all the prospects, leads and existing clients. From design to delivery, SendGrid completely elevates the quality of your promotional emails in a way that the recipients find the mail being completely useful.

SendGrid has library responsive templates to create the emails and drag and drop tools for customization which provides a good user experience. SendGrid doesn’t advocate for duplication instead it automates all the recurring emails on a timely basis. Moreover, the results can be measured for further decision making on improving marketing operations.



Mautic is an open source marketing automation tool which helps online businesses to automate their marketing activities in various channels like messages, emails, mobile notifications, web notifications, social monitoring and stuff by simply configuring and setting to use them in the campaign. It can be a time-drive, content-driven or mixed campaigns.

With enormous features of marketing automation open to use, Mautic remains favourite for 200000+ digital marketing organizations in more than 35 languages!



HubSpot has one of the robust CRM platforms with a complete set of digital marketing tools integrated. It has all you need to grow your business better. Its marketing hub includes all the necessary features like email marketing, forms, landing pages, contact management, etc…

You can use this tool to perform email marketing with autopilot by creating email drip campaigns and setting up the preferences without running a single line of code!

MD Masoom R., a verified Sales & Research Executive has highlighted on social media,

“HubSpot is a great tool yet there is one think that I dislike about it and want to highlight it is that HubSpot is a little bit expensive, however worth to spend.”


Design Operations


When it comes to designing, Adobe is indomitable and crucial with the tools it has to offer. Whether it be webpages or creatives, Adobe is a giver of completeness for designing.

Adobe Creative Cloud offers a variety of tools like Photoshop, Lightroom and Illustrator for Photography, After Effects and Premiere Pro for Motion graphics, Dreamweaver for Website building, and more.

Users have appreciated the product quality however not much satisfied with their subscription plans. You can buy a separate licence of your choice of one Adobe creative app such as Photoshop, Illustrator, InDesign, Spark, or Acrobat Pro. You may also get a bundled licence for all apps including Photoshop, Illustrator, InDesign, Spark, Acrobat Pro, and over 20 more.


There would be a question clung in the minds of businesses looking for more remote options,

“Will it be possible for teams to design User Interface (UI) models and collaborate more easily?”

It’s a Yes, with Figma. Figma is a User-Interface (UI) designing web application. It’s debatably the best interface designing tool which support team works on different threads. You can get access to millions of web design benefits, WordPress and plugins, along with web & email templates, UI kits and much more.

The libraries of Figma designs are open for the whole team to access and making changes in the designs and updating components immediately reflects in the central library which can be accessed by every team member, leaving no room for confusion.



Sketch is another designing and prototyping tool made bespoke for Mac. The creative application is attracting the users by its incredibly smooth interface and functionalities it has to offer. Since the Sketch is working on a shared cloud workspace, it’s easy for everyone to access the designs.

“Tech giants like Google, Facebook, XBOX, Nintendo are all the users of Sketch!”

The collaborative workspace makes way for getting feedback, sharing thoughts, experimenting limitlessly and escalating the designs to the developers with zero complexity.

Janie S., a verified Digital Designer commented on social media,

“Color Management can be pretty abysmal at times. We’ve run into issues with clients due to colors not matching on export. Sketch Cloud does not allow comments like competitors do (InVision) …”



First released on 16th January 1989, CorelDraw is one of the oldest software existing.

CorelDraw is a vector-based designing tool for any kind of designing using vectors like logos, flexes, invitation cards, brochures and any kind of vector models.

Some of the tools by CorelDraw for designing include Professional Vector, Illustration, Photo Editing, Layout and Typography tools.

“CorelDraw because of its idiosyncrasy is an ideal choice for vector graphics whereas Adobe Photoshop on the other hand suits if you’re making a raster graphic project.”



Canva is a browser-based web application designing tool. It can be used to create various designs based on categories like social media, personal, business, education and marketing. With a wide range of templates, Canva is an easy to go designing tool where you can procure quick outputs. Canva is open to working in teams.

Francisco, another verified digital marketer remarked on social media,

“For a free plan, Canva offers a LOT of benefits. The payment plan is kinda cheap and you unlock good things but the problem is the micro transaction of stock imagery which you have to purchase item by item.”

It is best suited to design logos, banners, cover pages, newsletters, letterheads, yearbooks, brochures, business cards and much more. Canva has many happy users, mostly independent designers/freelancers who seek pricing advantage over Abode applications.


Development- Website Builders


Mobirise is a FREE offline website builder available for both Windows and Mac OS to create captivating web designs.

After picking up a theme of your choice, you can simply drag the blocks from the panel and place them in the workspace. Like a simple text editor, you can edit the content of each block and perform inline styling as you want your page to be. You are free to insert media elements like images, videos or icons. You also can configure the parameters of each block and add functionalities like buttons to take actions when clicked.

Kathy P., a verified Web Designer suggests on social media,

“I still use WordPress. I haven’t switched, but I can quickly create something (with Mobirise) that my client can see for how their new website will look …”

Mobirise is committed to providing a responsive, mobile-friendly website for which it allows you to preview desktop view as well as the mobile view to check how well it works on different devices. When done with the building process, you can publish instantly to a local drive, FTP or the subdomain offered by Mobirise.


Webflow is an online website building toolkit. Unlike Mobirise, the operations with Webflow can be performed on the web.

Webflow, the software provided as a service, itself generates HTML, CSS, and JavaScript while designers use the tools. In the wake of building websites, you can launch it on their platform which is dedicated for hosting.

Webflow facilitates the building of professional and custom websites. It encapsulates many blocks and layouts to build websites. Alongside, it also has integrated e-commerce and CMS tools.

Many renowned companies like Zendesk, Dell, Lattice are the happy users of Webflow.

“Webflow helped our brand team create a platform that enables all Zendesk employees to accurately and consistently represent the company in an easy, efficient and scalable way”, says Erin Pinkley, the creative director of Zendesk.

Development- Content Management

Content management is prominent to any digital agency. Just like adding various ingredients to make up a dish, various processes like collecting, compiling, storing, managing and presenting the information are carried out for a complete content publication.

Every such business will have its own niche and context upon which the contents have to be created. Creating and managing contents, of course, seems tough but it’s made easy with a dedicated tool called Content Management Systems, or CMS.


WordPress! Yes, one of the leading Content Management Systems on the planet with the largest market share among its competitors.

“Data collected from 2004-present comparing keyword searches for popular CMSs by Google Trends clearly indicates that WordPress related keywords rank higher among search engine queries than competitors such as Drupal, Blogger, and Sharepoint. If you want to draw traffic, write about WordPress.”Source

Let’s just leave you with a user review screenshot here:



Why is Joomla a great option? Joomla perhaps is not beginner-friendly but has many positive outlooks that are considered by its users to claim it another worthy CMS. It is good for the website which has a lot more to say apart from the content part. That is, for websites with other elements as equal as text content or outnumbering the text contents, Joomla is a perfect pick since it bestows with fantastic user management and custom posts.

More than anything, Joomla is multilingual. It doesn’t need any plugins to add languages which makes Joomla highly preferable by the customers irrespective of the languages they use!



Following WordPress and Joomla, Drupal gets into the debate of being the best content management system. Staying behind the market share of its competitors, in no way lessens the quality of Drupal.

“To be precise, Drupal, in some areas, performs better than WordPress and Joomla in terms of let’s say taxonomy for example.”

Also, this has a high degree of control over the users and provisions. The functionality is akin to Joomla in offering custom post types and being multilingual. For the trait of its security and control, Drupal is considered to be a more secure platform to manage contents than WordPress and Joomla!


Sales Operations - CRM & CONTACT Management

CRM is a typical system to manage the relationships of the company with customers, retailers, and prospects by performing various marketing activities like scheduling events for the future, creating an email list for the conversion of the prospects, delivering actionable insights and supporting sales management.

Here are some recommended tools for any digital agency to look after Customer Relationship Management:


HubSpot is a cloud-based digital marketing tool that offers the best Customer Relationship Platform and helps companies to track and foster the leads. With a free plan and simple interface, HubSpot is attracting more users.

Some of the outstanding HubSpot applications for CRM includes: Contact management, deals, task management, email tracking, email templates, live chat, and meeting schedules.

The web application also has premium plans on subscribing which you unlock the usability of automation, custom reporting, predictive lead scoring and all other intensive activities.


ColorWhistle recently became a HubSpot Solutions Partner. It enables us to provide implementation services on HubSpot products.


Another most rewarded cloud-based CRM which is a healthy competitor of HubSpot is Salesforce CRM. Marketing, selling and servicing is easier than ever before with Salesforce.

Since cloud computing applications like Salesforce are less expensive than desktop software, they are highly receptive by the users. It’s found that salesforce customers are benefited with a 37% increase in sales revenue, a 45% increase in customer satisfaction and have acquired 43% more in their Return on Investment.

“Over 150000 companies including KFC, Godrej, HCL and other top brands vouch for their success with the help of Salesforce.”



LinkedIn Sales Navigator is a social selling platform that offers an array of features to help you in finding the appropriate prospects and build trusted relationships. The operations business includes lead recommendations, real-time sales updates, InMails and more…

“Users of LinkedIn Sales Navigator are found to have opportunities supplemented by 45% than usual, 80% increase productivity, and 51% more likely to achieve sales.”

General electric, DocuSign, and Workday are some of the beneficiaries of LinkedIn.


Sales Operations - Customer Support


Helpshift is a live chat platform that unifies all the communication channels into a single customer-interacting thread. Helpshift with the deployment of automated chatbots, load balancing, email ticketing, optimized routing and more, is one of the favourite Digital Customer Servicing platforms to go with for any digital business.

Helpshift is exemplifying the quality of service and quick support for the users.

“Its customizable FAQs were highly receptive by the users for self-service support which was highly appraisable.”



Sparkcentral facilitates easy integration of asynchronous communication channels, i.e. better customer interaction by resuming the past conservations.

A multitude of digital messaging channels like WhatsApp, Facebook, Twitter, WeChat, Telegram, Google, SMS, etc. are made into a union for customer interaction and are offered in the form of Software as a Service.

“Most users on social media have upvoted its services for offering it at a reasonable pricing structure.”

This is a device independent tool which can be used in desktops, mobiles and iPads. Customer service can be explored to the fullest to exhibit the potential using Sparkcentral.



Zendesk offers a complete pack of tools that brings up your support team to respond and look after all your customer needs quickly. What’s beautiful about Zendesk is, it covers up all the communication channels and places it in a single place where you could acknowledge all the emails, chats and phone calls more effectively.

Ashley E., a verified Support Engineer has reviewed the software on social media saying,

“Zendesk is a great tool but it can take upto couple of hours to get used to the flow of tickets and interfaces in comparison to some other CRMs.”


Even Better: Partner With a Fellow Digital Agency

With the coming of SaaS-based products/solutions, the remote team model for businesses has become a visible reality. This will not only save you from managing subscriptions of different tools but also from acquiring resources to handle it.

For instance, at ColorWhistle, we also engage with other digital agencies to fulfil our peculiar needs. And with on-the-go communication tools like Zoom, Gmeet, Skype, the entire process of outsourcing is seen as a convenient model for all the involved parties. Infact, most of the digital agency tools that we have discussed allows for easy team collaboration and remote sharing.

To learn more about our extended team model, contact us anytime.

And if you think we missed any of your favourite Digital Agency Tools, feel free to share your insights in the comments sections below.

Full Service vs Niche focussed Digital Agency – The Difference and Takeaways

John Doe is a small business owner and has just built his own website with a WordPress template. He needs to start with digital marketing with a possible low budget. He also plans to do aggressive digital marketing after 6 months.

Patricia has a small consulting company for six sigma and lean sigma and has a website for almost 8 years without much engagement. The company is in need of a good responsive website and a custom digital marketing package for both maintenance, ad campaigns.

Robert is a cardiologist and runs his own clinic. He realises the importance of having a website and benefits of digital marketing. He is looking to engage with a digital agency to build a new shining website with all the app integrations for doctors and also outsource his digital marketing campaigns.

Sharon owns a consulting company that serves enterprise clients on a large scale. Their website is old and outdated with minimal SEO activity. They are looking to revamp their website with the latest trends. They are even looking to outsource their marketing automation activities due to their huge customer base.

John, Patricia, Robert, Sharon are solution seekers and wish to engage with a suitable digital agency to expand their businesses online.

Finding a Suitable Digital Agency: a Full Service Agency?

A full-service digital marketing agency is akin to a one-stop shop for all online marketing and advertising services, Web development, Designing and Content services. Such agencies, like ColorWhistle, expand tech capabilities across industries – Travel, Hospitality, Education, Healthcare, Realestate, SaaS, API marketplace systems etc. alongside Design, and Marketing services.

Typically, a full-service digital agency offers:

Web Design ServicesLogo Design Services
Mobile UI/UX Design
Graphic Design

Social Media Design
Website Redesign
Web Development ServicesMobile App Development

CMS Website Conversion
Web App Development

Infusionsoft Integration
Website Development

Infusionsoft Integration
And more …
Digital Marketing ServicesSEO Services

Marketing Automation
PPC Services

Social Media Management
Content Marketing

And more …

One obvious advantage of consulting a full service agency is their ability to integrate various strategies into one and work towards your company’s goals, like increasing Brand awareness, manage Brand reputation, discuss Brand strategies, measure Brand popularity and performance, enhance Brand visibility, sales and revenue.

A Chapter From Our Experience …

Take Sharon, for example. She approached ColorWhistle with an expectation of getting their company’s website updated with the latest SEO trends. She also wanted to integrate the latest marketing automation tools on their website keeping in mind their huge customer base.

As a part of their strategy, ColorWhistle invested in the following service:

  • SEO
  • PPC
  • Email Marketing
  • Social Marketing

Together we chose Marketo, Getresponse, Salesforce & Zappier to automate lead generation, campaigns and email marketing successfully with that tool.

If working with a niche agency was an option available with Sharon, she would have had to collaborate with four separate agencies.

Having said that, it would have not only required a tremendous amount of time and effort from her team, but would also miss out on controlling a coordinated strategy for increasing their leads and revenue.

And ofcourse, full service agencies also allows for bundling of services with cost-effective budget just like Sharon’s –

Full Services Agencies

Finding a Suitable Digital Agency: a Niche Service Agency?

As self-explanatory as it can be, niche agencies focus on certain select services. They are otherwise known as specialised agencies that offer focussed Pay Per Click (PPC) management and Conversion Rate Optimisation (CRO) for select niche groups. Or on Search Engine Optimisation (SEO) and PPC services for selected industries. Or even a specialised Content Marketing (SMM) agency. Such niche agencies are more preferred for localised marketing.

Such agencies mean more to companies and managers who know what they want and look for a specialised resource that they probably lack within their team. Niche agencies are insignificant for companies who want to outsource their entire marketing department for obvious lack of scalability.

Some notable examples of top niche service digital agencies are:

Should You Work with one Full Service Agency or with Multiple Niche Agencies?

To evaluate your possible responses, it would be best to test your requirements against the following criteria:

#1 Scalable solutions for long-term benefits

Consider a niche service agency, ie. say specialising in SEO services or may be content marketing. If you asked them to help you with an upcoming PPC campaign, they would shy away from doing it. They lack multi-operational skills. In comparison to a niche marketing agency, a full-service web agency will readily assist with your immediate PPC campaign needs.

#2 Effective communication is the key to success

Getting services from one niche agency may not be a problem for your in-house teams but coordination issues rise with multiple niche agencies. This will generally result in lost time, miscommunication, and low-performing services. A full-service agency is otherwise a one-stop-shop solution for multiple digital agency services.

#3 When in-house teams look for specialised inputs

Niche agencies spend years gaining useful insights in their area of operation. Hence companies can take advantage of having lower-cost internal resources full-time, while also gaining the flexibility and skill diversification from these niche agencies when needed.

In a report, it has been found that nearly 70% of in-house marketing team partners with an agency.

In such cases, the comparative advantage for a full service agency is less significant.

Full Service Digital AgencyNiche Service Digital Agency
Best suited for Marketing and Technology Solution needsBest suited for Technology Solutions - Website Redesign, Building Website and Web App development services

Good for local SEO marketing.
Mostly preferred by Small and Medium sized businesses and even professionals.Mostly preferred by Medium sized businesses as they understand the nitty gritty of working with Digital Agency services
Companies/Individuals prefer such agencies it to “outsource” their requirementsCompanies prefer such agencies for “remote staffing” needs

And here is a good read to understand the difference between Outsourcing and Remote Staffing, if not known already.

And now, if you have come to know that a full-service digital agency is the best option for your business, contact us online to learn how our custom strategies can help your company grow further!

ColorWhistle has served 700+ clients across the region, so whether you need lead generation services in Indiana, PPC services in Houston, Website redesigning services in the UK, App development services in France, UI/UX designing services in India or social media marketing in Philadelphia, we’ve got you covered!

Major Takeaways

John, Patricia, Robert and Sharon will prefer full-service agencies over multiple niche agencies. It is based on a simple fact that it would be more cost-effective to outsource the entire marketing department or technical maintenance to a reliable full service agency.

However, at some point of their business operation, there would arise a specific and specialised need, say micro-targeting their lead generations, ad campaigns, website redesign only. Hiring a niche agency then would be much more reliable and cost-effective.

But the game for big-sized companies / enterprises is a little different. They operate on a huge scale and volume. It is sometimes not possible for a full-service agency to match up to their requirements.

A hybrid vendor selection model can provide a better solution. Here, full-service agencies partner with niche agencies and vice versa to serve a bigger company. It offers various working strategies for the company to implement on the go.

Additionally, here is our detailed ebook to help you plan and build your own customized digital marketing package or get a better knowledge of what to expect when you get help from a digital marketing agency.

Future of Digital Agency Services – Beyond COVID Times

“The world economy did not come down to a standstill on its own but was pushed into a slowdown by the health crisis. This means that there is an immediate scope for rise in demand…”

It is not as if the world has not faced economic recession in the recent past. The Dot com bubble crisis, 2008 financial crisis did show us a way around. However, drawing parallels from these events may not reflect well on the present situation.

Did the nature of work for Digital Services Agency really change post-COVID?

“59% of people would like to keep working remotely as much as possible even after COVID-19 lockdowns were lifted…” – Gallup Survey

Yes, the nature of work is demanding a change – more remote team operations, agile planning, increased digital adoption among small businesses, more personalized marketing. With the coming of the pandemic, digital agencies must quickly adapt themselves to the changing business trends.

Upcoming Challenges for Agencies

As evident from the chart given below, lower demand for websites is no longer a challenge for digital agencies. That is to say, demand is consistent. However, most agencies feel the pinch with increasing competition in the digital marketing agency space. Other major challenges in the new normal include adapting to new technology (Marketing automation through Artificial Intelligence and Machine Learning), maintaining stricter privacy standards (General Data Protection Regulation in case of Europe) & talent management.


#1 Mitigating Increased Competition

“Digital agency services partnership with another agency works very well – Whitelabel, Profit Margin, Less Burn.”

Digital marketing became huge after the pandemic and now the long-term contracts, retainer services are certainly possible.

A retainer service is a mutual agreement between a business and an agency, most sought when the project deadline and cost is unclear. The agencies agree to receive a fixed regular payment until the completion of the project.

With this, businesses are benefitted through:

  • Predictable costs
  • Priority service by the agencies
  • Decisions are “bus proof” (The bus factor is a measurement of the risk resulting from information and capabilities not being shared among team members)

Whereas, agencies can now provide:

  • Better and focused services as agencies will no longer worry about seeking new business
  • Better allocation of resources as the agencies will have an idea about future campaigns

Digital Agencies can play a more consulting role in the coming days.

With the rise in digital adoption for businesses, Agencies may now shift to a more consulting role rather than just implementing tools for businesses. It is possible through leveraging the search data.

For instance, they can analyze search data to understand the customer journey and what people are asking about a certain business. The analysis can be passed on to customer support and their new frequently asked questions materials.

Budding Agencies can look for channel partners to speed up their implementations. However it is important to choose the right and experienced Digital Agency.

ColorWhistle recently became a HubSpot Solutions Partner. It enables us to provide implementation services on HubSpot products.

#2 Adapting to New Technology

“The COVID-19 pandemic may just position e-commerce as a norm for every and any business soon. This time you can invest in content warehousing, building communities and strong SEO for the ecommerce domains.”

Digital adoption in Europe jumped from 81% to 95% as a result of the COVID-19 crisis—a rise that would have taken two to three years in most industries at pre-pandemic growth rates.

While we talk about digital transformation, the positive side about COVID-19 is the real impact on behaviour change. This may warrant agencies to shift the focus from digital marketing to customer personalization.

This commercial from Google India stresses the importance of how customer personalization can grow your small business online.

How can Remote Teams Upskill for the Challenges?

“Remote working can help organizations move at a faster clip as companies tap into new labor pools and specialized remote expertise…“

It is not that companies are not aware of remote work options. Where work outsourcing is the trick of the trade, setting up in-house remote teams are seen only as a contingency measure. But with the coming of pandemic, remote work operations will soon, if not already, become a necessity.

To run a full remote team successfully, the managers need to be mindful of creating effective processes around remote work such as remote hiring, virtual meetings, implementing digital productivity tools for communication, tasks & scheduling.

There are several digital solutions available to check the progress of remote teams. These solutions can be in the form of a project management tool, team collaboration tools, cloud storage service, productivity tools, feedback tools, work-life balance tools. Some useful tools could be: Process street, Asana, Trello, Basecamp, BitBucket, GSuite, etc.


Process street: Process Street is the new online office for your team’s process documents, and the best place to track your business’ activity. One can create process templates, run instances as checklists, assign tasks to the team and track their progress from the one-screen dashboard.

Here is a quick YouTube Explainer Video on

Asana / Trello / Basecamp: These are similar project planning to team communication and collaboration tools and best suited to manage remote teams.

BitBucket: Bitbucket is a Git repository management solution. It gives you a central place to manage git repositories, collaborate on your source code and guide you through the development flow.

GSuite: Google Workspace is ideal for individual or small businesses. It includes a host of applications for communication, storage, content creation/editing, source codes, security and management. Some of its products are Gmail, Docs, Google Drive, Apps Script, Admin, Work Insights.

It is much like a web-based version-control and collaboration platform for software developers.

Read this article for more useful remote work tools.

“87% of executives feel that they are experiencing skill gaps in the workforce or expected them within a few years. But less than half of respondents had a clear sense of how to address the problem.”
McKinsey Global Survey

The pandemic has only accelerated the question of addressing the problem, if not added a newer dimension- upskill for full remote operations.

As remote working allows companies to tap into new labor pools like individuals on a career-break and specialized remote expertise like freelancers, the managers must also consider creating an inclusive work culture by effective use of emotional intelligence. In which case should employees be upskilled for the challenges: adapting to required skills, workflows and lifestyles.

Here are some tactics we think could help:

Increased video-based online teaching and courses may help the remote team to upskill for the challenge – here companies can repurpose their existing training as well, say

  • Lengthy trainings can be broken down into short video modules held on a weekly basis
  • Webinars can be turned into micro-learning sessions
  • Content can be made into infographics
  • Compliance trainings can be turned into gamified learning

Communication: Making use of instant messaging apps like Slack, Zoom, GMeet, Skype over emails – for team collaboration is a good practice.

Work hours: Working smarter, not harder should guide the working ethics of remote employees. And which is why it is important to ensure employees aren’t working (or getting pinged) around the clock. Using Slack or Google’s working hour on Calenders is a good way to start with.

Networking: Having “remote water cooler sessions” over Zoom where remote employees are encouraged to “drop by and say hi” is a cool idea to start with.

HubSpot’s Plan of Full Remote Operations

“Transition from 200+ fully remote employees during the pre-crisis time to having 100% full remote operations in the new normal has been a smooth journey for HubSpot, thanks to its visionary leadership.”

HubSpot is putting out a new vision of hybrid work culture in the “new normal”. Following which the company has embraced the challenges of managing full remote team operations. Beginning from January 2021, its employees will get to choose from more convenient options to work from home.

Remote work culture is certainly not a new concept. It’s proxy – “Gig Economy” has been in prominence in recent times. Many companies employed independent individuals, freelancers, remote workers to carry out tasks at their level. However, fewer solution providers like HubSpot had successfully extended the culture of remote team operations to an enterprise level. The fact that the vast majority of their customer interactions took place virtually in the past, had helped the company to quickly adapt to the impacts of the pandemic outbreak.

Considering the rise of business activities in the new normal, it will be good practice for upcoming digital agencies and other businesses to replicate what HubSpot has achieved through its full remote operations.

Summing It Up

Let’s be clear. The terms outsourcing and remote staffing are used interchangeably, but in reality, each term means something slightly different. Our intent here is to educate our readers on the opportunities that one can unleash with remote work and to share our insights on the changes that the present health crisis has imposed upon the digital agency services, especially Digital marketing that became huge during the pandemic.

Remote work isn’t just the future of work, it’s the present. But not every organization can readily adapt themselves to in-house remote team operations. And which is why we strongly advise digital agencies to work on their long-term contracts, retainer services. The time is also ripe for budding digital agencies to explore a channel partner for whitelabel, high profit margins and burn less capital by utilizing valuable business insights from an experienced digital partner.

We hope you had a good read! Keep following this space for more updates.
You can further call us at +1 (919) 234-5140 or drop a line or just comment down below to share your thoughts.

14 Effective Marketing Ideas for Real Estate Agents

Over the past few decades, the real estate industry has undergone a major transformation due to disruptive technologies. The present COVID-19 pandemic has also further pushed the situation to create an improved and digitalized model of real estate operations.

Whether it’s researching MLS listings on real estate aggregator website, applying for a loan via online banking, or conducting virtual tours, the real estate buying process is seeing swift innovation in 2020. This will probably continue beyond 2020 too.

So as a real estate agent in this rapidly changing industry, you require the most creative online marketing strategies for success. Here, we break down 14 of the most effective online marketing strategies you can adopt to propel your business forward and make it future-proof.


Top 14 Online Marketing Ideas for Real Estate Agents

We know it’s difficult to identify all the important avenues for your online marketing activities. To help you out, we have picked some areas in which you have to concentrate.

1. Start Marketing Yourself in Zillow


If you are in the real estate industry, we are sure that you will know the importance of Zillow. It is one of the primary resources for many buyers who want to research prospective properties. In 2019, Zillow received 196 million monthly unique users. So, make sure you are on Zillow.

Create a profile here and ask your clients to add a review. The number of contacts you receive from here will really surprise you. Plus, you can run ads on Zillow once you have created a good profile for yourself.

2. Offer Home Valuation to Capture Leads

Include a home valuation landing page on your website so property owners can come and get an estimate of how much their house will cost with no charges. In exchange for this information, you can get the contact details of the user.

There are two types of home valuation landing pages you can create – Instant valuation and delayed valuation. For an instant valuation, you need to build one too. For that, you can hire a dedicated developer to create a custom tool or use existing tools like Real Geeks and integrate it directly into your website. In delayed valuation, you have to go the extra mile and inspect the property to give an estimate. Experiment with both these methods and see which one gives you good results.

Here’s how the home evaluation looks on the HomeOwners Alliance website.

OfferOffer Home Valuation Offer Home ValuationHome Valuation

3. Provide a Complimentary Moving Truck

With the real estate market booming, you must find a way to stand out from the competition. As a real estate agent, one way in which you can accomplish this is by leasing a moving truck to clients. It is considered as a moving billboard. You can park it strategically in high-traffic areas when the truck is not in use. When there are local events such as home or boat shows, you can move your truck to that location. Here is an example,

Craig Smyser’s Moving Truck

4. Leverage Influencer Marketing

Real estate influencer marketing is all about collaboration, content, and technology. If you are already sharing great content on your real estate website, you can collaborate with an influencer to build a social media campaign that will extend your online reach. For example, if you want to attract first-time millennial buyers, you can collaborate with an influencer that millennials are following and ask them to share your blog posts.

You can also make use of influencer marketing software like Tapinfluence, Upfluence, or Mavrck to connect and collaborate with influencers in your field.

Here is how an influencer posed for an open house in Los Angeles.


5. Create an Awesome Real Estate Website

A major component of your real estate marketing strategy should be to have a website. As a real estate agent, through a website, you can reap the benefits of building awareness, generating quality leads, improving credibility, and have full control over the information you share.

Even though setting up a website will cost you, it is a small price you will pay that will help you earn a huge dividend. If you are on a budget, take a look at our blog on how to build a website for $1000? Alternatively, you can also go through real estate web design inspiration that will give you the much-needed inspiration.


6. Send ‘Fridge-worthy’ Postcards

Send postcards to make a great impression on your recipients. Postcards needn’t be about promoting yourself. It can also be about being a part of their community and caring about their long-term growth. This means that sometimes your messages needn’t be about buying and selling homes.

For example, recipe postcards are a good way to stay on the fridge of your prospective buyers. Here is an example,


7. Highlight Homes With Professional Photography

You’ll have a hard time selling a home if you don’t have wonderful photos. Investing in professional photography must be the first thing in your mind if you plan to sell houses quickly. An image is equal to a 1000 words, but, in real estate, it equals to thousands of dollars.

If the photography is not good, the user will not stop by to read the description. Even when you suggest a property to a buyer with a busy schedule, the buyer will decide whether to visit the property based on photos. Here is an example that highlights the difference between a professional and semi-professional photography. As a real estate agent, which one would you show to a buyer?


8. Invest in Video Marketing

Video is becoming increasingly important, as more and more people prefer to consume information this way. According to Business 2 Community, videos generate over 1,200% more social shares than text and image posts. Additionally, due to the COVID-19 pandemic, many real estate agents are using videos to capture the attention of users.

There are many types of videos you can create such as virtual open home visits, conduct AR/VR virtual tours using services such as Google Tango, roOomy and Matterport, livestream auctions, show off the neighborhood, discuss the property market with a local specialist, offer advice to home buyers, showcase your IDX listings and more.

Here’s a video that explains all the perks of a property in a clear and professional way.

9. Create High-quality Content That Is Interesting & Unique

People are bombarded with advertisements and clever taglines, so their tolerance has gotten lower. More than ever, people crave for useful and interesting content. For real estate agents, content marketing helps to build trust and turn engagement into profits. Sharing useful content positions you as an authority figure and takes away any fear that a reader might have in working with you.

So, start sharing content such as infographics, e-books, podcasts, webinars, and blog posts to share your expertise. If this seems too much, you can hire a content marketing team, so they can consistently create content and build your reputation. Here’s an image from Lyfe marketing that highlights the importance of content marketing.


10. Learn How to Market to Millennials

Millennials, also known as Generation Y are people born between the early 1980s and the early 2000s. They are projected to surpass 75.3 million people as a group, according to Pew Research Center. As most of them fall in the category between 18 to 34 they are most likely on the lookout to either lease or purchase a property. Many are even beginning to buy their first homes.

Marketing to this generation is challenging, but it is worth the effort. To successfully grow your business as a new real estate agent, focus a part of your real estate marketing efforts toward this target group. Here is an article that gives valuable tips on how to market to millennials, take a look to learn more.


11. Concentrate on Digital Marketing

Apart from busy schedules, these days most people prefer the internet to find about the real estate listings that suit their requirements. The internet provides access to many real estate portals where they can shortlist suitable properties based on budget, accommodation, and proximity to basic amenities.

If you are still relying on cold calling, hanging up flyers, or local bulletin board ads, then you are losing on a large group of potential audiences. Digital marketing is so much trendier than traditional marketing. It is also cost-friendly for real estate agents. With the help of a real estate digital marketing agency, you can reach your target audience while creating an impressive and lasting impact. You can take a look at our guide on digital marketing for realtors to know more about this.


12. Use Social Media

Social media is an excellent resource for people who are looking to buy a property and have a significant influence on the buyer’s decision-making journey. For many real estate agents, social media has turned out to be the best way to connect with potential buyers. In fact, according to NAR, 77% of realtors actively use social media for real estate.

The influence of social media platforms such as Facebook, Twitter, Pinterest and Instagram has made a huge impact on the real estate market. But, for real estate agents, time is always rare. If you are one such busy bee, you can outsource your social media activities to an agency. They will help to improve the exposure to your business. For example, here’s how real estate agents are using social media,


13. Use Email Marketing Campaigns

Email marketing offers the opportunity to connect with leads, nurture relationships, and eventually sell more deals. Through email marketing, you can save, sort, and segment your contacts. You will have full control over the message you want to send across.

Additionally, you can also make use of real estate marketing automation to deliver the right message to the right person, while you’re busy finding new clients to sell properties. You can also go through our best marketing automation software list to find out the best tools available in the market.

You can basically send an email about anything related to properties. Here’s what Real estate agent Danny Vaughn shared with his subscribers, which is personal and quite helpful.


14. Focus on Brand Awareness

Branding sets you apart from the competition. You can have a real estate logo just for the sake of it, but then, you will be missing on the true power of branding. It’s important to ensure that the visual touchpoints your clients have with your real estate business align with your standards. In the real estate realm, visual touchpoints are present in listing photos seen on MLS, social media posts, infographics, flyers, banners, brochures, PPT presentations, email campaigns, and more.

Take a look at our guide on branding use cases. This can actually give you an idea of how you can position yourself.

Here are some innovative promotional real estate branding materials created by Halstead.


The Bottom Line

Online marketing tactics and trends are constantly shifting, but there are significant advantages if you stick with it. Focus more of your efforts on creating digital content to build more awareness.

A wide range of strategies and digital mediums exist that real estate agents like you can avail of to reach qualified prospects online.

The best real estate online marketing strategies are driven by thoughtful SEO-optimized content that resonates with your target audience, maximizing your web presence via branding, and sharing videos. For more ideas, be sure to use the tips above to make the most of your marketing efforts.

If you need any help with your online marketing efforts, you can get in touch with our ColorWhistle real estate digital marketing team. We can help you grow your real estate business even under the current conditions, such as the COVID-19 pandemic. If you like to work with our online marketers, then feel free to leave us a message or give us a call +1 (919) 234-5140 at any time. We are happy to help.

Interesting eLearning Statistics You Need To Know

All data points, statistics presented in this article have been gathered by the ColorWhistle Research Team (around sep’ 2020) from various sources from the internet (mentioned in respective sections). 

You are free to share, quote, and distribute the information here for your own purposes without any limitations.

e-Learning is the biggest transformation that has happened in the education sector recently. The sudden emergence of online education, virtual classrooms, e-learning sessions have paved the way to multiple budding entrepreneurs trying their luck in this ‘ever evolving’ industry.

While the market worth of elearning was $190 billion in 2018, it is expected to hit $325 billion in 2025. That makes it clearly evident that there is no stagnation or downtime in this industry and investing in elearning is never going to be better than now!


Are you looking to start your own e-learning business? It is always advisable to get some insights about how the market is before planning any business. Here we have pulled statistics from various websites and sources and put together for a better understanding of how the industry is performing in a very competitive way.

Here are the few sections we will cover in this blog

  • Top Online learning Websites by traffic
  • Interesting Elearning statistics in US
  • Global Online Learning Industry Facts & Statistics
  • 5 year Cloud Growth, 2018-2022
  • The 50 Largest Public SaaS Companies in 2020
  • SaaS Highlights for 2020

Top Online Learning Websites by Traffic

Traffic(in millions)/ month
Khan Academy51.8

Corporate Finance Institute

Here’s a chart that helps in a more visual understanding (Data Source)


Interesting E-Learning Statistics in USA

  • The worldwide e-learning market is projected to be worth $325 Billion in 2025.
  • In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020.
  • The US e-learning market could grow by $12.81 billion between 2020 and 2024.
  • E-learning increases retention rates by 25% to 60%.
  • The corporate e-learning market could increase by $38.09 billion between 2020 and 2024.
  • A survey of 2,500 companies found that those with “comprehensive training programs” have 218% higher revenue per employee and 24% higher profit margins.

Elearning Usage in USA

While the worldwide market in e-learning is projected to be worth of $325 billion in 2025, The US market alone might grow by $12.81 billion between 2020 to 2024. According to techjury, In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020.


That said, here are some interesting additional information to justify that e-learning industry is booming and will continue to do so for a good reason

  1. E-learning has led to an increase in income for 42% of US organizations.
  2. IBM saved approximately $200 million after switching to e-learning.

Here is another chart by Finance online that says with numerous initiatives for digital learning, LMS growth and extensive use of AI and Machine Learning (ML) in corporate and academic learning environments paves way for the growth of this elearning industry.


Global Online Learning Industry Facts & Statistics

Here are some global online learning industry facts taken from

Online learning emerged as a safe and viable option for education continuity as the COVID-19 pandemic turned personal and professional worlds upside down. Even before the pandemic, the global elearning market was already seeing a massive annual global growth. It is expected to reach $336.98 billion by 2026, at a compound annual growth rate (CAGR) of 9.1% from 2018 to 2026 (Syngene Research, 2019). The growth estimates are likely to see an update sooner rather than later owing to the pandemic.
Even prior to the pandemic, the elearning market in the U.S. will have grown to $6.22 US billion between 2017 and 2022, according to Technavio (2018).
Around 59% of the U.S. elearning market share comes from content-related online learning products (Technavio, 2018).
The growth of online education in the USA can be attributed to the increasing patronage among students. It is estimated that more than 30% of American students are enrolled in at least one online course
About 99% of these students taking U.S. online degree programs are physically located in the country
A survey showed that 52% of graduate students in the U.S. found their online college-level education to provide a better learning experience than their college-level classroom education
Germany’s online learning market is growing at a rate of 8.5% annually, while the country’s economy continues to grow at around 1.9%

ELearning and SaaS market

The aggressive growth of the elearning industry is also because of the massive emergence of the cloud computing solutions which helped to raise awareness about the importance of digital transformation to improve growth and the adoption of learning.

We can evidently see that elearning solutions are taking over the traditional education system gradually and steadily. A SaaS LMS is cloud based and they enable ease of use and budget friendly and easy to manage.

Here is a graph that shows 5 year Cloud Growth, from 2018 to 2022. As per bmc, The SaaS growth rate—how quickly it is growing—is beginning to slow, however. Looking at compound annual growth rate (CAGR) projections over a five-year period, SaaS is expected to grow 12%. Other cloud services, notably Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), will grow faster, as these initially immature technologies have reached the Plateau of Productivity.


Total Size of the Public Cloud SaaS Market

By 2020, the SaaS market is expected to reach $157 billion which is more than double o the market size in 2014.


The 50 Largest Public SaaS Companies in 2020

Here are the 50 largest publicly-listed SaaS companies by market capitalization as of mid-January, 2020.

Market Cap($ in Billions)
Veeva Systems21.7
Paycom Software17
Ring central16.3
Crowdstrike Holdings12.6

Coupa Software
ZS caler7.7
Paylo city7.3
Proof point7
Elastic NV
j2 global5
New Relic4.3
Q2 Holdings4.1
Cornerstone on demand3.8

Pager duty

Worldwide Public Cloud service Revenue Forecast (Millions in US Dollars)

SaaS remains the largest cloud market segment with an estimated growth to about $104,7 billion in 2020. According to Gartner, organizations are pushed to get rid off the traditional infrastructure operating models and move to subscription based SaaS models.


All the above statistics reveal that the near future is eLearning and this current downtime of pandemic has given a great push to this ever booming industry.

Are you looking forward to making your first step in this industry? There can never be a better time than now to start with. If you have any questions or ideas, you can contact us @ +1 (919) 234-5140 or send an email to

How to Build a WooCommerce Store in a $2K website budget?

Today, the novel coronavirus outbreak has given birth to the digital transformation of businesses. Adapting the self-isolation practices and to give a convenient shopping experience to the customers, all the entrepreneurs have turned the spotlight toward setting up an online business platform.

In fact, you might also have the same thought of establishing an online store for your business. Over the past few decades, online shopping has reached heights, and during these lock-down times, most of the customers are leveraging the online shopping platforms.

As a business owner, it’s your responsibility to offer a hassle-free shopping experience to your customers even during uncertain situations. Building a professional online store will help you on that end. WooCommerce is a WordPress plugin you can use to transform your normal WordPress website into a full-fledged online store at a shoe-string budget. With over 5M+ downloads, 93.7% of WordPress online stores have selected the WooCommerce plugin.

In this blog, we will walk you through the effective ways on how to set up a WooCommerce store at $2,000. To get a clear picture of how to build a WooCommerce platform in $2,000, keep reading till the end of the blog.

Let’s begin to build an online store for your business.

Steps to Build a WooCommerce Store

Setup Domain and Hosting

To build a WooCommerce store for your business, you will need a separate domain name and web hosting account. A domain name is your WooCommerce website’s address on the internet where people can access your site.

Depending on the extension, internet category or country code or customization, the Top Level Domains(TLD) registration cost might differ. The main purpose of domain extensions is to target the right audience based on specific categories, countries, etc.

For instance, if you want to use the .com extension for your domain name, then it would cost about $9.99/year. For the .org domain extension, it would come around $14.99/year. For creating domain names with .net extension, you will need to pay about $12.99/year.

Regions-based domain extension would be of different prices. For registering domains with the .ca extension, it would cost around $11.99/month. If you want to build domains with extension, then you will have to pay around $24.99/month. For the .us extension, it would cost about $8.99/month for registration.

When it comes to hosting, it’s better to go with WooCommerce hosting instead of generic web hosting. Based on the size of your business, WooCommerce recommends various hosting service companies listed below.

Upcoming Stores

  • SiteGround – $5.99/month
  • Bluehost – $3.95/month
  • GoDaddy – $1.99/month

Growing Stores

  • WordPress – $45/month
  • Pressable – $45/month
  • Nexcess – $75/month

Large Stores

  • WordPress VIP – To know about pricing, contact the WordPress VIP team
  • WP Engine – Startup – $27/month, Growth – $103/month, Scale – $261/month, contact the WP Engine team to learn more about the pricing plans

Now, a professional domain name and hosting is ready for your WooCommerce store at the best in class rate.

Install WordPress

Before setting up WooCommerce, you have to install WordPress. It is one of the top website builders and content management systems with numerous add-ons exclusively for e-commerce websites. WordPress CMS can be installed for free. To build an e-commerce website for your online business, you will be charged $45/month.

Setup WooCommerce

The next step is to activate and set up the WooCommerce plugin for adding the online store’s functionality. Installing the WooCommerce plugin follows a similar process of installing other plugins in WordPress.

After installing the plugin, you have to configure your WooCommerce store according to your preferences as to how your online store should look.

Fill Your Store Details

In this section, fill out all the details like name, location, industry, product type, and others without any errors.

Choose a Theme


You can proceed with your current theme. If you don’t have any theme currently for your business, then you can choose a new theme among the free and paid options. Also, you can upload a theme from the store.

For instance, Woostify, an Elementor-based theme, would come around $39. Likewise, there are a variety of themes including Storefront, Canvas, Mystile, Bistro, Petshop, and much more at affordable prices for you to design your WooCommerce store.

Add Products to Your Store


Add products manually. If you want to learn more, then have a look at this documentation on Adding and Managing Products. You can even import products from other platforms, to learn more about this go through this documentation Product CSV Importer and Exporter.

Also, you can migrate the products from other places, read this document Cart2Cart to get a clear idea about using a product migration service.

If you are not ready to commit to a product but want to test out the store, then you can add in fake data to see what a full store would consist of. Go through this document on the Importing WooCommerce Sample Data for instructions.

Include Extensions

WooCommerce offers a variety of extensions that you can add to personalize your store. Here, we have listed some of the best add-ons that can be added as a perfect extension for your online store.

Subscriptions - $199/year

WooCommerce Subscriptions allows you to introduce a variety of subscriptions for physical, virtual products and services. You can create product-of-the-month, clubs, weekly service subscriptions, and yearly software billing packages. Add sign-up fees, offer free trials, or set expiration periods. To learn more about the features of WooCommerce Subscriptions, click here.

Bookings - $249/year

WooCommerce Bookings extension allows your customers to book reservations, appointments, and rentals on their own. Through Bookings, you can allow one-at-a-time for appointments or multiple people to reserve a tour. By integrating this extension, you can send out reminders to reduce no-shows. To know more about the features of this Booking extension, check out here.

Memberships - $199

WooCommerce Memberships is an easy-to-use membership setup that allows you to integrate an entire membership system into your store. With WooCommerce Membership, you can provide access to a membership as part of a single product purchase or multiple product purchases. To explore each feature of the Memberships extension, click here.

Payments - $49 - $299

There are 100+ payment extensions like Stripe, AmazonPay, Square, PayPal, etc available both in free and paid versions for your WooCommerce. Depending on your requirements and expectations, you choose the right platform for your business.

Shipping - $49 - $299

Through Shipping extension, you can sell physical products easier by offering shipping options, showing live rates from shipping carriers, adding inventory, and more. Shopping platforms like WooCommerce Shipping, ShipStation, USPS Shipping Method, etc are available to become an extra addition for your WooCommerce store.

Multicurrency - $99/year

Multicurrency will be an amazing extension that provides switching currencies and recalculating rates for your WooCommerce store based on the region. The extension will be available on the WooCommerce store, you can just activate it from there and customize as you like. To know more about pricing and features, check out the link

MultilingualPress - $199/year

MultilingualPress is a WordPress plugin that can be added as an extension for your WooCommerce store. Through MultilingualPress, you can show your WooCommerce website in different languages based on the region. To explore each feature, click here.

Here is a comparison table that includes an overview of the price.
WooCommerce Store RequirementsPrice
WooCommerce Hosting$261/month
WordPress E-commerce Website Creation$45/month
WooCommerce Theme$39
Subscription Extension$199/year
Online Booking/Reservation Extension$249/year
Membership Extension$199/year
Payment Extension$299
Shipping Extension$299
Multi-currency Extension (If required)$99/year
MultilingualPress Extension (If required)$199/year
Total Cost for Building WooCommerce Store$1,987

Follow These Instructions and Build Your WooCommerce Store Within $2K

Integrating WooCommerce for your website has become the need of the hour. As it is an open-source and SEO-friendly platform, you can optimize your web content for ranking purposes and be available to potential customers from anywhere at any time despite unprecedented times.

If you find it challenging to build a WooCommerce store without a second-hand, then feel free to reach our team. At ColorWhistle, we offer amazing WooCommerce website development solutions that give the best convenient shopping experience to your customers and help you drive maximum ROI for your business. All you have to do is drop us a message or give us a call at +1 (919) 234-5140 at any time. We are happy to work with you.

If you have any questions regarding our WooCommerce web development services, let us know in the comments. We are here to answer all your queries and clear your doubts.

Full-Stack Vs Specialized Developer: Which Should You Hire?

The outbreak of the COVID-19 pandemic has led every small, medium, and large business to digital transformation. Without a website or mobile app, setting up a digital presence can only be a dream.

After deciding to develop a website or mobile app for your business, the next question would be which developer to hire? Either a full-stack web developer or a specialized developer. In this blog, we have given a complete answer to this question. If you like to explore the answer, then keep reading.

It can never be plainly stated that full-stack developers are the best or developers falling under the specialized category are the best. Only after analyzing the nature of your project, the type of developer could be determined.

An in-depth analysis of these developers will help you hire the right ones who are capable of understanding your project requirements and delivering the expected outcomes. Based on our experience in the development area, here, we have curated the specifications about both the full-stack and specialized developers.

By the end of the blog, you will get a clear picture of these developers and can pick the right developer for handling your projects.

Let’s dig deeper into this.

Who are Full-Stack Developers?

Full-stack developers are web developers who are capable of developing both the front-end and back-end of a website or application. These omnipotent developers can handle the entire project by building user-centric websites/databases and work with clients at the planning phase of the project.

Benefits of Choosing Full-Stack Developers

Pro in Project Handling

Frequent meetings have to be conducted between the developers to convey the project requirements and dependencies. On the other end, full-stack developers will be well-versed in numerous areas that involve front-end development, back-end development, markup languages, UI/UX design of the project, databases, software testing, QA testing, and the overall architecture of the projects.


Depending on the size and complexity of projects, the number of developers would be chosen. Hiring more developers might add a burden to your budget. As full-stack developers are well-versed in various project development areas, you can reduce your overall cost on hiring many developers.


Generally, developers who are experienced in client-side programming wouldn’t be aware of server-side programming and vice versa. To complete a project, both client-side/front-end and server-side/back-end requirements should be met. Full-stack developers will have the expertise and capability to switch between both client-side and server-side programming.

Drawbacks of Choosing Full-Stack Developers

Time Consumption

Most of the organizations hire only two or three full-stack developers to handle all the front-end, back-end, database management operations. When this is the scenario, there would be a cluster of tasks pending for completion. Though the developers prioritize, as they take care of all the tasks in a single-hand, probabilities are less to deliver projects on time.

Less Exposure to the Latest Trends and Technologies

Full-stack developers can walk around any of the fields involved in a project. However, when it comes to specialization in a particular field, they lack behind. Also, they will always have plenty of tasks being piled up on their tables. This prevents them from becoming upgraded with current tools and technologies.

Confusions About their Responsibilities

In the full-stack development team, there is no practice of segregating the tasks into smaller ones and allocating them to individuals. Everyone will work in various areas, and at times, there will be a lack of responsibility when certain issues or bugs occur. Moreover, clients would find it difficult to regulate, track, and define the milestones of the project.

When to Choose Full-Stack Developer?

Based on certain criteria like size, complexity, budget, and quality, you can choose any type of developer who best accomplishes your project objectives.

Minor Projects with Less Complexity

Full-stack developers are experts in both front-end and back-end development. Giving a big project to a single full-stack developer will end up in great risks. As mentioned in the pros, the full-stack developers are flexible and can work on any area only if your project is of small size with fewer complexities.

Low Budget

As discussed earlier in the pros, hiring full-stack development is an ideal choice for enterprises with a limited budget. If you can’t afford many specialized developers, then hiring full-stack developers will get positive outcomes for your project.

Who are Specialized Developers?

Specialized developers are web developers who have in-depth knowledge and years-together experience in any of the particular disciplines like development, database management, domain modeling, cross-platform app development framework, etc.

Benefits of Choosing Specialized Developers

Quality Output

During a website or application or any software development process, different tasks will be allocated to individual team members. Specialized developers who have in-depth expertise in a particular field will be capable of handling projects well and deliver the expected outputs.

Up-to-date of the Latest Trends and Technologies

Staying updated with the current tools and technologies is crucial while working on a project. Specialized developers will have a never-fading passion for the particular domain they work. This enables them to stay up-to-date with new technologies and trends in their preferred domain. For example, custom WordPress developers will have a complete idea about the currently launched version.

Allocation of Responsibilities

In the specialized development team, they follow the practice of segregating tasks into smaller ones and allocating them to individual team members. Each member will work on different tasks, therefore it would be easy for them to keep track of their responsibilities. Moreover, clients would find it easy to regulate, track, and define the milestones of the project.

Drawbacks of Choosing Specialized Developers

Costs High

Depending on the size and complexity of your project, front-end developers will concentrate on building the client-side programming and back-end developers will carry on with the server-side programming. Hiring different developers for handling the processes would cost high when compared to hiring the full-stack development team for the same work.

Higher Dependency on Other Members

Specialized members are skillful at performing their tasks, but their dependency on other team members is higher because they are masters in the particular domain only and they cannot handle the entire project on their own. At times, higher dependency results in the delay of project completion, and the enterprise has to spend more money on developers.

When to Pick a Specialized Developer?

Based on certain criteria like size, complexity, budget, and quality, you can choose any type of developer who best accomplishes your project objectives.

Major Projects with Huge Complexity

Developers working on the big projects must be an expert in any particular domain that they handle. When that’s the case, hiring specialized developers would be a good decision. Specialized developers will have in-depth expertise and years-together experience in their preferred domains which would be easy to resolve any level of complexity seen in your projects.

Quality Requirements

When it comes to developing major projects, requirements will play a major role. Only when the developers are well-versed, they will be able to understand your requirements and develop projects that come out with the expected results.

Over to You

Hopefully, we have given a detailed answer to your question. Now, it’s in your hands to pick the right developer for your business. We cannot give a plain judgment stating that full-stack developers are the best or specialized developers are the best. It completely depends on the nature of your project.

Of course, both the developers have their own strengths and weaknesses. Therefore, based on your project, hire the right developer who can carry your burdens instead of becoming a burden.

At ColorWhistle, we have plenty of full-stack and specialized web developers who are capable of working in any type of project and can bring outputs that best meet your expectations. If you like to work with our developers, then feel free to leave us a message or give us a call +1 (919) 234-5140 at any time. Our team is happy to collaborate with you!

If you have any other questions regarding the full-stack and specialized developers, then let us know in the comments box below. We are here to clear your doubts.

The Power of Remote B2B Relationship – A Global Culture

The outbreak of the COVID-19 pandemic has laid a foundation stone to the digital transformation of many industries like education, healthcare, and much more. Remote working culture and outsourcing B2B service providers are gearing up for the growth of businesses even at the time of crisis.

Businesses who haven’t adapted to the new online practices are still caught in the risk. To withstand the threats caused by COVID-19, many businesses have embraced B2B remote relationships.

Remote culture has given a golden thread of hope to the business community to outsource B2B service providers. In this blog, we will walk you through some important aspects of outsourcing that supported big to small businesses to operate despite pandemic.

Also, we have covered the advantages of outsourcing to a B2B agency. As you keep reading the blog, you will get a clear picture of setting up a global team culture by outsourcing to a pioneer in B2B services.

Importance of Outsourcing B2B Partners During Pandemic

At present, the entire business world is combating the COVID-19 pandemic. With the advent of new customs like social distancing, business owners are turning the spotlight toward setting up a global team culture through outsourcing.

Whatever happens, as a business owner, your focus should be on meeting the requirements of your clients. Preventing your existing clients from walking out of your business during these desperate times is a must.

Outsourcing B2B service providers will serve as a one-stop solution to operate your business during the time of crisis. By outsourcing B2B partnership in your business survival plan, delivering services to your customers will go on smoothly as usual with no impediments and delight your customers too.

The Art of B2B Partnership Engagement

Even before the outbreak of COVID-19, most entrepreneurs have got some experience in B2B outsourcing. Therefore, it wasn’t challenging for them to shift to remote working practices.

When you outsource work to B2B agencies, you can focus on your core activities, reduce your expenses on expanding your team, buying resources, etc. During uncertainties, even if you’re not able to operate, your outsourcing service providers will find alternate ways to deliver the expected results on time.

For instance, the threat of COVID-19 was at a peak in China during January 2020, in the US it was during the month of April 2020, in India, the spread was around August 2020.

When this was the actual scenario, businesses that have opted for outsourcing agencies in different regions could consistently deliver results to clients even at the time of crisis. Businesses that outsourced could overcome the crisis quickly compared to the businesses that failed to outsource.

Now, the next question would be whether to outsource an agency or a freelancer. Outsourcing agencies would be a wise decision rather than choosing a freelancer. To give you clarity on this, here we have given links to two blogs, Top Outsourcing Advantages, and Disadvantages of Freelancing. Check out to explore more about the perks of outsourcing an agency than a freelancer.

Setting Up a Global Team & Culture Has Become Easier than Ever Before

Years ago, setting up a team working remotely was an unfulfilled dream, but now it has become a cup of tea. With the advent of new tools and technologies, it becomes easy to set up a remote team for your business. You don’t have to panic on how to communicate with your service providers? How to track the working performance of your team? and more.

Outsourcing to agencies has become the need of the hour. Here, we have listed some tools that greatly help you maintain a hassle-free relationship with your agencies even from remote.

Project Management Tools

Project management solves the problem of virtual teams to help organize documents and tasks from remote. Here, we have listed two best tools that allow you to track the performance of your projects at any time.

Team Collaboration Tools

In remote working, making the best use of communication tools will remove all the misconceptions occurring within teams, leads, managers, and the organization. These are the best tools that strengthen your communication even from remote locations.


Cloud Storage Service

Cloud storage is a perfect-sharing tool, especially for global team culture. It helps every member to access the document with no impediments. Below, we’ve listed the best tools that store all your data and give access to every member of your team.


Time Management Tools

Managing time during remote work plays a major role. These are amazing tools that help you monitor the working hours and performance of your team in every task.


Video Conferencing Tools

In remote working culture, frequent communication is a healthier practice. Here, we’ve listed some of the user-friendly tools that are very popular and useful in hosting and attending a video call with your outsourcing team from remote.


Accountability and Reporting Tools

Remote workers will feel part of the team when they are held accountable for their responsibilities. This is one of the best tools that keep the team organized and planned for their responsibilities.


Help Desk Tools

Taking assistance from fellow workers would seem to be a daunting task while working remotely but with the help of tools and technologies, you can feel comfortable in clearing doubts. This is one of the best tools that provide excellent assistance within your team.


With all these remote working tools in your pocket, you can make your global team perform well and drive positive outcomes to your business.

Embark on Building a Global Partnership Culture

Outsourcing agencies for your business-related activities and building a global partnership is no more a luxury but is the need of the hour. Through outsourcing, you will be able to overcome the current pandemic situation like a pro.

If you like to outsource service providers for designing your website, developing your website, and marketing your online business, then feel free to collaborate with ColorWhistle. We have extensive knowledge and experience in providing excellent outsourcing services. You can drop us a line or give us a call +1 (919) 234-5140 at any time. We are happy to work with you!

Do you have questions regarding our outsourcing services? Let us know in the comments box. We are here to clear your doubts.

How SaaS Digital Marketing Different from Conventional Digital Marketing Services?

SaaS Digital Marketing ‘in short’!

As we know, digital marketing is all about branding and public relations to drive in sales. That is, if any company needs to get a massive reach and attract leads, then they should make sure they are present digitally and are popular among their set of the target audience.

59% of consumers cited at least one or more digital channels as a source of initial awareness.

Digital marketing is unexceptionally chosen by almost all new and existing businesses across industry types for its outreach. A digital marketing application bundle includes Advertising, Direct-response, Relationship building, Sales transaction & Distribution, Lead generation of almost any product/service.

However, the same businesses also perceive it to be a hectic process to carry out. Which is why outsourcing digital marketing is seen as a preferred option for most businesses today.

Why is SaaS Digital Marketing Different from Conventional Digital Marketing?

“SaaS Digital Marketing is about promises, and not products…”

SaaS buyers are particular about their needs (so are all the buyers, but these people are extra scrutineers). So, the solution provided should convince them and meet up their needs (either business or entertainment). Hence, the digital marketing process should be in a certain way that’s fascinating to the buyers who feel there is more to make out from your product.

A ‘Buyer’s Journey’ is very much important to formulate the marketing strategies and this buyer’s journey dictates the behaviour of a buyer before and after making the purchase. Also, SaaS subscription models are interpreted to be quite sophisticated because the buyers were found to make purchases differently than elsewhere. The traits of SaaS are different from any other products, so are the marketing strategies for SaaS deals.

For instance…

Imagine yourself planning to get a mobile phone. What do you do? Fix the budget, ask Google, select some models, compare price, read reviews, go to the store, use a demonstrating product, if you are convinced, you either make the purchase instantly from the store or order it online. What if a non-physical product like SaaS solutions are to be marketed? Are any of the above phenomena possible?

One popular way is to make the customer feel the tangibility of the SaaS product by offering free trials. Let them use the product, get acquitted with the user experience and then purchase it.

In fact, going by the stat

70% of active free trial users are likely to buy paid services after reaching out.

So, this brings us to discuss…

What is SaaS?

Software as a service, commonly called SaaS is a cloud-based computing service. It is a licensing and software delivery model in which a centrally hosted software is made available for usage, most likely on a subscription basis.

SaaS is one of the three infrastructures in cloud-computing apart from PaaS (Platform-as-a-Service) & IaaS (Infrastructure-as-a-Service).

SaaS as a business model was available since the 1960s but the emergence of cloud computing has renovated SaaS solutions in the digital medium. The software to be used need not be installed or maintained locally. SaaS solutions are flexible, scalable and cost effective and can be used as long as the subscription plan remains active. Since this is a pay and use model, any user cannot white-collar or own the product. All one can do is, use it to the fullest!

Most common applications of SaaS products are found in:

Customer Relationship ManagementHuman Resources/ Talent ManagementEcommerce
Procurement/ Spending/ SourcingSoftware Development/ QA TestingBusiness Intelligence
Budgeting/ Reporting/ PlanningERP/ Manufacturing/ Supply ChainFinance/ Accounting

In terms of adoption, North America has the most mature SaaS market. North America along with the Asia Pacific SaaS market will demonstrate the highest rate of growth.

Some of the top SaaS application providing companies are:

  • G Suite – B2B & B2C
  • Dropbox – B2B & B2C
  • Hubspot – B2B
  • Salesforce – B2B
  • Spotify – B2C

All the products listed above are corporate monsters offering cloud-based SaaS services for it’s users.

A simple question…

Anywhere while reading about SaaS, did you think how these products gained popularity, forged their own throne and claimed it? Did you? If not, take a minute to think…

Yes! All they did was marketing themselves digitally and grabbing the attention of their target audiences who would possibly be their consumers today.

But to reach out to this majestic, they have had to put their utmost efforts to create marketing strategies, perform experiments, more importantly, ensure their relevance… It’s not an overnight effect but it will reap what you sowed!

How is Digital Marketing Performed in SaaS?

Customer Retention is a challenge here than Customer Acquisition…

When it comes to SaaS Digital marketing, it’s quite a serious task. To be honest it demands more inputs, efforts and brainstorming than any other product or service digitally. This is because customer retention has an equal proportion of importance as customer acquisition.

In the case of marketing any other products or services digitally, we don’t expect the same person to come again to buy the same product that they bought. Whereas, in SaaS, you sell the same product again, which keeps on changing, which is not a physical entity, which could be questioned for the value of money when missing a slight margin.

But crossing this over and making the customer buy the product again is where your value proposition lies. This phenomenon can be the ripple effect of performing extraordinary marketing as defined by experts.

Before discussing some of the exclusive SaaS Digital Marketing trends, let us look into the most common digital marketing channelsSEO, SEM/PPC, SMM, Email marketing, Video Marketing, ORM, Public relations, etc.

SaaS Search Engine Optimization (SEO)

Search engine optimization is the foremost digital marketing strategy to popularize any product. Though it is understood to be complex, with proper guidance and result-driven strategies followed, it’s going to pay off for sure! The framework covers up,
  • Keyword Research

    Perform keyword research and use informational keywords in the contents of the site.
  • Technical Structure

    A definite technical setup for your SaaS website is recommended to optimize your site in the search engine.
  • Content Strategy & Production

    Follow a perfect content strategy and publish valuable contents that capture the interest of the visitor.
  • Link Building

    This might be conventional but never goes out of style. Submit the link of your sites in authorized and well-performing websites with high domain authority. Winning backlinks from such sites advocate the quality and legitimacy of yours.
Not just limited to these, here is our SEO resource library for your convenience.

Search Engine Marketing (SEM) / Pay Per Click (PPC) For SaaS Products

Paid search or Search Engine Marketing is nothing but the PPC (pay per click) ad model. Here, search engines display a keyword-specific ad to the users and upon them making a click, will the advertisers be charged. This is important for SaaS marketers because paid search is playing a critical role in gaining leads in the sales cycle.

In PPC marketing, use the problem keywords rather than being simply persuasive like ‘buy now’ or ‘purchase’. For instance, if a visitor needs a flexible customer relationship management system, you must use ‘compact CRM’, ‘flexible CRM workflow’

Provide the solution by directing them to the ad and make them click. Take them to the landing page, get their contact details and provide educational content related to the problem (it will anyhow be related).

SaaS Social Media Marketing (SMM)

The powerful space asserting the era of technology is social media. Any set of target audience and users are found in millions. Creating social media marketing campaigns and advertisements will bring in many leads and prospects. Groom the product and launch the campaign. Make sure you keep the campaign going throughout the product lifetime.

Here is an interesting read on how SEO, SMM, Content Marketing and Influencer Marketing are all one and the same.

SaaS Email Marketing

Email marketers are working to target different audiences. Sending “SaaSssy” emails to the segmented subscribers increases the brand value and also drives sales. Send welcome descriptions, tell them about product updates, newsletters are quite engaging, promotional emails help too.

More importantly, timing matters to send the mail because it is found that 69% of people unsubscribe the mail alerts. Make sure you don’t stuff the users with boring emails. Learn more about email marketing right here…

Video Marketing For SaaS

Video marketing is an awesome tool because people enjoy interpreting something by videos rather than reading or surfing. SaaS mandates video marketing to have a great reach, better understanding of SaaS solutions and also to get a lot of conversions.

There are many types of videos that are sent to subscribers. They include Educational videos, promotional videos, demonstration or explainer videos, and client testimonial videos. These videos have a direct influence over the decision making of the people in making a product purchase.

If stats were to be believed,

Visitors who watch demo videos are 1.81x more likely to buy SaaS services than non-viewers.

Check out our guide to successful video marketing.

Online Reputation Management (ORM) For SaaS

Reputation management is directly influenced by your online presence and how people perceive your company. You don’t have any clue of how much having a negative comment on your social media handle could do to your revenue. So, focus on building a positive online presence. Interact with the customers, fulfil their requirements and create a positive image of yourselves.

SaaS solutions may barely care for their online/brand image but they need to address the security/privacy concerns of their software to their prospects by having a good reputation online.

Here are some tips for Online Reputation Management that could help you with some useful inputs. Take a look!

Public Relations For SaaS

End of all Public Relations takes you to more heights than you could do it on your own otherwise. Of course, data or insights, whether it be the data you acquired while developing the product or it’s something you found as user statistics. Make it public.

Answer the requests of journalists quickly, sensibly and meticulously. Use Platforms like Quora for public interactions and make them feel you are not any different from the public and you are available for them. A detailed explanation of PR for SaaS is available here. Check it out!

Unique SaaS Digital Marketing Trends

Feature Marketing to become mainstreamNative Advertising to reimagine company image
Marketing Automation needs with SaaSUnbundling strategy to draw in specific buyers

Feature Digital Marketing to Become mainstream For SaaS

SaaS solutions are constantly evolving. While the base software remains the same, new features, tools, plug-ins get added to improve its functionality. In short, SaaS companies are creating parallel products which opens up scope for SaaS Marketers to act upon.

They can utilize this opportunity to update or create new content on websites. Fresh content is good for SEO. And as per the statistics, Updating websites with new content and images can increase organic traffic by as much as 106%.

Native Digital Advertising to reimagine SaaS company image

With an increasing number of SaaS companies and solutions, competition for SaaS digital marketing is getting even tougher. Extreme situations require extraordinary solutions. Hence, informational native advertising can be adopted by SaaS digital Marketers to reimagine the company’s image.

Look at the above image. This is a good use of native advertising by being informational rather than promotional. The user would gain some information out of the sponsored blog post as well get attracted to the service/product the very blog is discussing about.

Marketing Automation needs with SaaS

Over 80% of B2B Marketers had already predicted Artificial Intelligence (AI) to heavily influence the industry by 2020.

Marketing Automation for SaaS powered by Artificial Intelligence (AI) and Machine Learning (ML) can be used to improve user experience (chat bots), provide dynamic pricing on service packages, intelligent content management (for blog posts, videos, emails, etc.) and also set benchmarks for upselling.

For example, a SaaS HR systems vendor, for example, can find in the system useful information on sick days, turnover, or time-to-fill open positions. Similarly, A CRM vendor can see the ratio of opportunities per lead and the average length of the sales cycle. An ERP vendor can see average inventory levels or key financial metrics.

These data can be later fed into AI and ML systems for desired outcomes to target customers with specific solutions.

Unbundling strategy to draw in specific buyers

When SaaS companies realise the worth of unbundling their services, the marketing messages get more precise and targeted. It helps increase the chances of conversions.

Clearbit Pricing Strategy

The above screenshot is taken from Clearbit’s Pricing page.

Any prospect looking for similar solutions can choose a specific product of their choice rather than buying the whole. This is a good way of SaaS sales & marketing.

Breaking the common myths on SaaS Digital Marketing

“Old” marketing tactics can’t be applied to SaaS Digital Marketing

Ofcourse, the SaaS model of business is unique. Yet it doesn’t mean that traditional tactics need to be discarded completely for its marketing.

Some old tactics like attending Trade Shows (although the pandemic has called for a change), sending direct mails, or even bill-board/newspaper/radio advertising, etc. can work for SaaS companies well. This is especially true for B2C SaaS companies like OTT platforms.

Free Trials are always necessary.

No. Marketing SaaS solutions does not always mean free trials. Often will this high acquisition cost result in poor returns.

Therefore, it is of utmost importance to build trust with the prospects by listening and understanding their existing problems, gauging competitor solutions before offering them a hands-on demonstration of your SaaS solution.

Term “SaaS” is a differentiator

Prospective customers would often assume any modern application to be a SaaS solution. So touting SaaS solutions by highlighting “web-based” or “runs in the cloud” may not work.

It is a lot better to highlight: rapid deployment, regular updates, and fewer IT resources and other such benefits.

One smart “hack” is what it takes

Marketing SaaS solutions, especially to corporates, is not a one-step process. B2B SaaS Marketers require a multi-layered planning right from building visibility, attracting leads, cultivating opportunities, closing in on leads, to retaining, and upselling them.

Marketing B2B SaaS solutions is a journey. There’s a lot more to it than a few clever “hacks.”

A Chapter from Our Experience

Our reputation as a trusted digital marketing partner for SaaS-based companies is certainly not built overnight. The experience that we have gained over these years in dealing with customers including those who had recently purchased a SaaS solution for their organization gives practical insights on SaaS Digital Marketing. Infact, leading B2B SaaS Marketers such as Peter Cohen resonate with our views well.

If at all our readers, expert SaaS Marketers should know:

  • B2B SaaS solutions aren’t an impulse buy
  • There are other alternatives to free trials
  • Highlight your creation story
  • Don’t undersell your SaaS product
  • Keep reminding the customers why they are paying you
  • A bad customer can kill your business

B2B SaaS solutions aren’t impulse buy

It’s way more important to show that the customer has an urgent problem – one that cannot be ignored. Making a viral marketing campaign, showcasing all the features of the product may not help here. Only when the customers realize will they be ready to hear out the solution to the problem you have pointed out.

There are other alternatives to free trials:

What SaaS Marketers need to understand is that free trials are not the only “necessary” solution. It is equally important to give the customer the peace of mind to let them know that they won’t be stuck with something they don’t use.

It is always better to offer something different or alongside the free trial like:

  • An effective demo showcasing all the key features of the solution.
  • A short video of highlights to give an overview and attract prospects to see more.
  • A subscription model with no-obligation/no commitment, i.e. let the customer pay for the solution, but can cancel/stop paying when they’re not using it.
  • A money-back guarantee is also an attractive choice to offer.

Highlight your creation story

It is important to note that a SaaS solution is a promise and not a product. Therefore, besides talking about the functionality of the product, customers are eager to know who built it and why.

Don’t undersell your product

Presenting a SaaS solution can be tricky. Most companies focus on how long the list of amazing features it can offer, etc. They are in fact underselling their product!

But if you’re marketing a SaaS solution, rethink your strategy this way – Talk more about the “non-feature” as well – address more to the customer-centric questions like:

  • Can the solution be implemented successfully?
  • Will the implementation disrupt our business?
  • Will employees use it?
  • Will sensitive data be protected?
  • Will competent support be available to help us out when we get stuck?

Once you have addressed the customer’s problem, they will be interested to hear more about the product features.

Remind customers why they are paying you

It is important to stay in contact occasionally with your existing customers. As a SaaS Marketer, you must look to avoid reaching out to customers for the first time just days before the subscription expires.

Grammerly Email Marketing

Here is an email from Grammarly. It maintains constant interaction with its customers by reminding them of its services. Now, even the customer is encouraged to continue with its services.

A bad customer can kill your business

One last bit of advice. Bad customers are everywhere and if you’re a software-as-a-service (SaaS) company, they can be much worse.

For one, these customers are likely to cost you more money while not covering up your higher acquisition cost. Second, these customers will drag you away from a single, standard SaaS solution. They’ll ask for additional features that may not be on the product development roadmap, special support terms or even non-standard deployment efforts.

All SaaS marketers must be reminded of – that’s not how SaaS works… or at least not how it works successfully. Deviating from the standard means problems and extra costs for development, marketing, sales, deployment, training, and support.

Identify these outliers early on in the sales process.

Wrapping Up SaaS Digital Marketing

The blog has turned out to be quite informational, if not lengthier!

As a SaaS company owner or a marketer, it is crucial to understand the difference in general marketing and marketing for SaaS in the digital space. SaaS Digital marketing requires having “feature and video marketing” upfront to educate the potential customers. Marketing automation needs for SaaS solutions via Artificial Intelligence and Machine Learning is picking up popularity. It goes a long way in better management of content marketing, ad campaigns, flexible pricing strategies for better lead conversions. And finally, think of SaaS digital marketing as a promise and not a product. It is essentially a new job for marketers today: one they didn’t have before SaaS – marketing to existing customers.

You may reach out to ColorWhistle for all your digital marketing requirements via message or call at +1 (919) 234-5140. We are happy to assist you further!