Top Local SEO Services Checklist and Local Advertising Online

Today, the online game of marketing is all about appearing on SERP.

As per SEO Tribunal, 97% of people learn more about local companies online than anywhere else.

Appearing at the top or rather ranking high on Search Engine Result Page (SERP) remains to be the sole aim of digital agencies and local businesses who approach them.

And why not?

SERP can be that of Google, Bing, Yahoo, but going by Moz’s latest report, Google appears to be the “new homepage” for local businesses.

Brought into popular notice by local SEO expert Mike Blumenthal, the idea of Google as the “new homepage” is gaining traction. Local results satisfy users with zero clicks. The rise of SERP features mean traditional rankings are pushed further down the page.
While it is reducing the burden for local businesses to maintain a website, it is demanding local SEOs to feed information to Google. Google shall now capture and serve more and more of the customer journey themselves.

Customize Local SEO To Your Business Type

STEP 1: DETERMINING BUSINESS MODEL
Brick & Mortar Store
(restaurants, local hardware, general merchant store)
Service Area Business
(Appliance repair services, cleaning services, general maintenance work)
Multi-Practitioner Business
(hospitals, schools, legal firms)
Home-Based Business
(individual ecommerce, hobby artist)
STEP 2: INFORMING SEARCH ENGINES ABOUT YOUR BUSINESS
Google Local Service AdLocal Link BuildingSocial Media & ReviewsGoogle My Business
Local Knowledge PanelFeatured Snippets
STEP 3: LETTING SEARCH ENGINES “FIND” YOUR BUSINESS WEBSITE FOR LOCAL SEARCHES
Technical ChecksOn-Page ChecksKeyword/Content ChecksGoogle Analytics & Google Search Console

And thus…

Optimizing websites, business profiles for “Google” becomes even more important today. It warrants SEO experts, digital agencies to include the ranking criteria of Google into their local SEO checklists.

And here is why, using our years of experience in implementing Digital Solutions for multiple businesses, we bring to you a curated approach to local SEO and checks that must be included in your local SEO strategy.

“Informing” Search Engine ChecklistGoogle My Business
Local Knowledge Panel
Featured Snippets
Local Services Ad
Social Media & Reviews
Local Link Building

Google My Business

Google My Business, or popularly known as GMB, offers greater visibility for any local business. The free listings of any local business on a Google search may look like this:

Google my business

Studies in the recent past have shown that about 84% of the customers find local business on a “discovery search”.

A discovery search is something where a customer searches for a specific category, product, or service that you (as a local business) may offer.

With an average business appearing in over 1,000 GMB searches each month, not including GMB to your local SEO checklist may deprive local businesses of the following benefits:

  • Get placed on Google Maps Searches
  • Show up in Google’s Local 3-Pack which appears before organic results
  • Increased engagement, more foot traffic to your local business

Here is our setup guide on GMB listing. Once the setup is complete, you may want to fully optimize the listing on GMB to improve local ranking. Which is why we suggest you to have a quick read on this blog from WordStream.

Google Knowledge Panel

Information boxes that appear for queries with a “local intent” on search engines like Google, Bing are called Local Knowledge Panels. These panels act as a business profile within the SERP and contain information such as hours, location, contact info, reviews, and images. think of them as business profiles that appear within the search results.

knowledge Panel-ColorWhistle

Optimizing for the local knowledge panel must form an important part of the local SEO checklist. Here is an ultimate reference blog to optimize business profile on Google to show all the necessary information upfront.

We would also encourage you to go through the in-depth analysis from Ahrefs on Google Knowledge Panel for your local business.

Google Featured Snippets

Including featured snippets to your local SEO checks can be an interesting move. This Moz study reveals 165% jump in features snippets in all search result pages.

A featured snippet will look like this:

Featured Snippet

Now imagine that a local business provides pest control management services. On a related search query, if their website had a similar content on pest control remedies, their content could appear in the featured snippets.

Following Neil Patel’s tips for ranking in Google’s featured snippets, local businesses can attract potential leads as well as optimize their content for local SEO.

Just in: Google announced major changes to its featured snippets. You may read this analysis from BrightLocal to understand its impact on local businesses.

Google Local Service Ad- an upgrade over traditional text ad

The following screenshot of a Google search result shows Pay Per Click (PPC) ads that have been optimized for local search.

Traditional search Seattle

PPC is a convenient model of online marketing in which the advertiser pays only for the click made by the visitor on their ad. Possibly, it is a way of procuring visits to your site or business when you find it difficult to do it organically (it’s possible but demands time).

While PPC ad is an important tactic for local SEO, today’s Marketers must also look to embrace Google’s new Local Service Ads feature. It looks something like this:

Traditional Search-Havac

Local Service Ads feature offers benefits like:

  • Advertisers can now play per lead and not per click!
  • Appear on top of search results, above PPC ads & Organic results
  • Have services “checkmarked” that go on to prove its legitimacy
  • Get your services listed on a voice-search result
  • Free yourself from Keyword optimization
  • Show User Ratings upfront

This feature cannot be enabled through Google My Business account and may require a separate Business Profile. Including this in your local SEO checklist will enhance your service business visibility.

To get started with Google’s Local Service Ads, read this blog from WordStream.

Leveraging Social Media & Reviews

Social media’s influence is quite contributing to improving the search ranking of your local business. Ensure your presence in social media because it can gain more backlinks and contribute to acquiring high ranking. Therefore, it acts as an effective check for local SEO.

Leveraging social media also creates a strong channel for creating brand awareness and a healthy customer relationship. Get started with the following approach:

  • Competitor Analysis
  • Map Social networks to target audience demography
  • Encourage customers to review you on GMB
  • It is equally important to respond to every review
  • In fact, Google and other search engines give some weightage to reviews, social media links in local SERP.

Local Link Building

Local link building goes hand-in-hand with Social Media strategy. Thereby, it will also contribute to any local SEO strategy. Some common ways to increase popularity of your business in locale may be to:

  • Sponsor a Local Event and embed your company URL into every information regarding it
  • Give Testimonials on Manufacturer/Supplier Page and request on attaching your business website URL in credits space

For more such ideas on local link building, visit Robie Richard’s blog here.

When a third party (here Google) controls so much of the user experience, digital agencies must focus on ways to negotiate with it. However, it is also true that while a local SEO check ideally begins with Google My Business, we would equally recommend to “localize” the organic SEO parameters as well.

After all, “In a world where Google can flip a switch and change everything, a strong organic presence is a saving grace.”

The State of Local SEO Industry Report 2020, Moz.

Now that the search engines are duly informed about a local business, it is time to manipulate optimize business website content to appear on the SERP.

‘But before that, here is what Google’s famous 3-pack and localized Organic results look like:

Localised Pack
Localised Pack

Observe the below local search ranking factors determined by Moz. It is seen that both follow the same parameters with only the weightage corresponding to each category differing.

Local Pack/Finder Ranking FactorsLocalized Organic Ranking Factors
My Business Signals (Proximity, Categories, Keyword in business title, etc.) - 19%My Business Signals (Proximity, Categories, Keyword in business title, etc.) - 7%
Link Signals (Inbound anchor text, linking domain authority, linking domain quality, etc.) - 17%Link Signals (Inbound anchor text, linking domain authority, linking domain quality, etc.) - 29%
On-Page Signals (Presence of NAP, keywords in title, domain authority) - 14%On-Page Signals (Presence of NAP, keywords in title, domain authority) - 24%
Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) - 13%Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) - 8%
Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) - 10%Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) - 11%
Personalization - 10%Personalization - 9%
Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) - 4%Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) - 4%
“Negotiating” Search Engines ChecklistTechnical Checks
On-Page Checks
Keyword/Content Checks
Google Analytics
Google Search Console

Short, Simple, and Descriptive URLs with local intent

URLs that are shorter rank better.

Expert SEO specialists recommend placing the keywords as the URL which is shorter and also descriptive and contribute to perform better on SERP.

Seattle-Eater
Atlanta Eater

What did you observe?

For any local SEO strategy, consider to place “local search intent” in the URL structure itself. By this way, you can “fight” with the search engine to rank your website higher on the SERP.

Practice to add compelling title tag and description with “local intent”

Title-Description

It’s a good practice to add title tags and meta description with keywords in it. Adding location will boost local searches, as shown in the screenshot above.

Moreover, having relevant keywords in the title and description increases the click-through rate of your site and drives in more traffic. A must-have check for local SEO.

Alternative text for images with “local intent”

Alt texts give the reader the context to interpret the topic the page reads when the image fails to load. If alt text is combined with “local intent” it will help in improving Google image ranking.

Just in: Google’s Possum Update is here and you can read here on how will it affect your local SEO?

The following SEO elements are best suited for conventional SEO techniques. They have an indirect consequence to local search rankings and therefore do not form a part of our local SEO checklist.

ON-PAGE SEO ELEMENTS
System ElementsContent & HTML ElementsCSS Elements
Page speed scoreContent DuplicationSize of page HTML code
Page load timeContent OptimizationOn-page SEO score
Domain AgeMeta TitleImage Alt Attribute
Dynamic URLsMeta DescriptionHTTP headers
Canonical URLsH1 Tags301 redirects
Robots.txt & SitemapsH2&H3 Tags302 redirects
TECHNICAL SEO ELEMENTS
Links ElementsTrust ElementsSocial Elements
BacklinksPage AuthorityAlexa Rank
Broken LinksDomain AuthorityVoice Search
External & Internal LinksPages Indexed by Google
Responsive DesignW3C & CSS Validation

Google Analytics

Google Analytics helps you to identify the exact source of traffic on a website. As the overall performance of a website is implicated by its usability, it also helps in analyzing the same, viz a viz which online campaign/pages got the most clicks, determine worst performing pages, cart abandonment, etc.

Google Analytics

The key features of Google Analytics include,

  • Monitoring the traffic of the site from Google- demographic profile, etc.
  • Finding the pages that direct more traffic to the site
  • Other sites and search engines responsible for diverting traffic
  • Page reviews, bounce rate, and the timestamp of the user being present on the site and much more.

There may be other alternatives to Google Analytics but the baseline shall remain the same – Traffic analysis is the guiding needle of any Local SEO strategy. Hence, it ought to be a part of any local SEO checklist.

Google Search Console

Search Console is a tool designed to track the search performance of a website on a Google search. Having it on a local SEO checklist will enhance data analysis done by digital agencies to optimize their clients’ website for local search.

Using the Search Console, SEO providers can monitor their client’s site performance to:

  • Make sure that Google can access the content
  • Submit new content for crawling
  • Create visually engaging search results
  • Fix the bugs & resolve spam issues

Note: Google Analytics can be integrated with Google Search Console which will bestow a lot of valid and helpful SEO information on the website. To make the best use of Google Analytics, you can read our previous blog.

Following which Digital Agencies can discover how Google Search – and the world- sees their clients’ site through:

  • Which queries enable sites to appear in search results?
  • Is the mobile site optimized well for visitors searching on a mobile device?
  • Is contact information, events highlighted in search results?

Here is a 10-minute long YouTube video from Ahrefs explaining the best usage of Google Search Console for SEO.

Summing It Up

Any Marketer looking to optimize search engines for local searches may need a checklist to follow. A local SEO checklist must first determine the type of business that is to be optimized. It must further feed information about the business to the search engines. Later it should look to “localize” organic SEO techniques in order to negotiate with the search engines to appear higher up the SERP.

But as Google rules every roost, a startling majority of local marketers rely on Google tools to track, analyze, and report on their work, as well as determine ROI. Therefore, it is only natural to include more Google-centric techniques to conduct local SEO checks to get the desired results.
But…

Google’s algorithm may be pushing in bigger brands and businesses to capitalise the local space. Local businesses have nothing but to fight for their due on the SERP.

Implementing the above discussed local SEO checklist should make a difference. Contact ColorWhistle via message or call at +1 (919) 234-5140. We are happy to assist you further!

Types of Lead Generation Techniques you Need to Consider for 2021

With more than 9,000+ new cases every day worldwide, the COVID-19 has deeply affected every small, medium, and large business. Since there are no definite predictions when this pandemic will end, entrepreneurs are looking for lead generation strategies to maintain business continuity at this time of crisis.

Generally, leads are the initiation of a customer’s interest in any of your products or services. By making continuous, strategized efforts, you can nurture the leads and convert them into long-term loyal customers.

Similar to a fisherman who widely spreads the net on all the four corners of the water body, you have to choose all the best platforms to connect with the right audience and persuade them to become active ambassadors of your business.

In this blog, we have explained how lead generation activities will contribute to your business growth during unprecedented times. Also, we have compiled various types of lead generation techniques that will bring fruitful outcomes.

How Lead Generation Works?

After identifying the right channels to stay in touch with your audience, you have to establish strong visibility on those channels. For example, a majority of people are consuming social media nowadays. Think about the different ways on how to promote your business on social networks.

Once you get traffic to your website, your next aim should be to collect the contact information of your visitors. Like, you can request your visitors to give their email-id for acquiring access to gated content like case studies, e-books, webinars, etc.

The actual game begins once you bring them into the marketing funnel! After getting their contact details, you can start persuading the audience so they will soon turn to be your active customers.

Lead-Generation-Process

Types of Lead Generation

Based on the platform you choose, the lead generation concept can be carried out in two methods, inbound and outbound.

Our in-depth understanding helped us to compile the best online & offline channels to generate leads. Keep reading to explore how you can make the best use of each platform.

What is Inbound Lead Generation?

Inbound lead generation is an effective approach in which you pull your target audience into your business through valuable content and effective SEO practices.

Effective Ways for Generating Inbound Leads

Here, we have listed a few inbound result-driving methods through which you can capture quality leads to your sales funnel.

Blogs

Through blogs, you no need to push the audience into your business, instead, they will voluntarily be encouraged to collaborate with you. Any article that is heavily written on solving user problems never fails to attract the reader’s attention.

When the readers get satisfied with your answers/solutions, there are chances that they might look out to reach you!

Hubspot-blog-leads

Thus, content marketing through blogs is a budget-friendly method through which you can drive traffic and leads to your website.

Visuals

Generally, people fall in love with animated graphics, aesthetic images, and other visually enticing elements. In some instances, your audience will lack the interest to gain knowledge from articles.

This is where visuals enter the scene. Visuals like charts, graphics, infographics, images, etc increase readership by 80%. By designing eye-catchy visuals, there are better opportunities to portray your thoughts and educate your prospects.

Case Studies

Generally, potential consumers wanted to partner with a business that successfully resolves the pain points of the clients. Case studies are an effective promotional source through which you can showcase how you have handled and fixed the major and minor issues faced by your clients.

When potential leads go through your case studies, they will trust your brand and decide to partner with you to avail of your products and services. Therefore, try to write more case studies to reveal your valuable work to your prospects.

Also, we’ve written a lot of case studies, if you need to get more insights about the tools and strategies that we use, then check out our case study page.

Webinars

No doubts, webinars are a powerful magnet through which you can attract prospective leads to become a part of your business. 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads. When it comes to webinars, promotion across the right platforms at the right time helps you attain your webinar objectives.

It would be better if you plan a webinar properly at least 3 weeks ahead and do proper promotion. This is because around 54% of registration for a webinar happens at least eight days before the event and 46% of registration occurs within a week of the event.

In fact, Neil Patel, the king of digital marketing has generated 518,399 visitors and 16,394 leads to his website through his webinars.

By sharing your experiences through webinars, you can get the customer contact details, and connect with your customers for driving leads to your sales funnel.

Webinar-Conversions

Video Series

In today’s fast-paced world, when you look from the customers’ shoes, it is truly bitter for consumers to read the long product descriptions or dig deep into your services page. If you want to unlock the minds of the audience and engage them with your brand, then videos are the keys!

Moreover, videos are a win-win ingredient. Both consumers and marketers have a great love for videos. As video content is digestible, entertaining, and engaging, consumers like videos. On the other hand, marketers love videos because they provide a huge return on investment (ROI).

For example, YouTube is a popular video platform that many people use to view beauty tutorials, fitness classes, trending topics, news, movies, and much more.

More than 79% of internet users have their own YouTube account. Top leading digital marketing experts are optimizing the YouTube platform. For instance, Brian Dean, the SEO expert, has more than 367K+ subscribers on his YouTube channel.

Through consistent efforts and smart tactics, you can drive your YouTube subscribers to your email list and encourage them to leverage your products and services. If you like to visit our YouTube channel, then click on the link.

E-books

It is likely a daunting task to cover all the information regarding a topic through small content like blogs, infographics, etc.

E-books are one of the content marketing practices through which you can elaborately explain a topic. It’s an undeniable fact that only experts with in-depth knowledge in a particular subject can write an e-book. So, when you publish e-books, the audience will trust you as a well-experienced brand in the industry.

For instance, the LinkedIn e-book – Introducing Secret Sauce: How LinkedIn Uses LinkedIn for Marketing gives the readers a complete guide of tips and tactics to optimize LinkedIn for marketing activities.

E-books Conversions

Podcasts

Podcasts have become an integral part of daily lives and people love to listen to podcasts while doing their daily chores with no interruptions to their regular activities. According to Music Oomph, almost a third of American adults between the ages of 25 and 34 are podcast listeners.

There are around 80 million Facebook business pages, but there’s only 700,000 podcasts airing. Compared to other content marketing platforms, podcasts have only less competition and help you gain popularity easily within a small crowd of competitors.

Plus, as podcasts can be built mobile-friendly, it stretches a wide path to meet the mobile audience. It’s evident that about 69% of podcast listeners are on their mobile devices.

Podcasts act as an interactive marketing element that allows hosts to create polls, answer queries, and attend to audio calls similar to a traditional radio show. Through podcasts, you can boost the engagement level of your listeners and build a loyal following.

Social Media

Surprisingly, a majority of people are using social media to follow a brand. Therefore, generating inbound leads to your business via social media is a smart move.

Here is a popular beauty brand Birchbox that uses Instagram, Pinterest, and YouTube. They post colorful images of products and encourage the audience to try their samples free of cost. After consuming the product, if you like it, you can buy one paying the actual cost.

SocialMedia-Conversions
purlisse-Marketing

SEO

Without an aggressive SEO practice, all the efforts you put on blogs, social media posts, infographics, podcasts, and others might go vain. Only when you optimize your content according to the guidelines and algorithms, there are chances for you to obtain better rankings on SERPs.

For instance, Runner’s World optimized its content according to the Google guidelines and was able to be spotted on organic rankings and featured snippets.

SEO-Lead-Generation

What is Outbound Lead Generation?

Outbound lead generation refers to the strategic approach of reaching the target audience through impactful advertising billboards, emails, phone calls, etc.

Effective Ways for Generating Outbound Lead Generation

Cold Email

Cold email is a cost-effective and high ROI outbound marketing approach. For instance, Ambition, a sales performance management software company, could get 73 new leads out of 572 total prospects from a cold email campaign.

Justin McGill could grow his business to $30k MRR/month by sending cold emails to the audience. Also, Crazy Eye marketing got open rates of 50% and reply rates of 10% with their mobile app cold email campaign.

These B2B’s achievements prove that cold emails are an excellent outbound lead magnet that can drive quality leads to your sales funnel.

Direct Mail

Direct mail involves sending a piece of physical mail to your customers or prospects through mail service providers.

For instance, Ulta Beauty, a beauty franchise in the United States decided to increase its customer retention. For this, it launched a direct mail campaign that included competitive pricing and a new weekly coupon for prospects to bring in and redeem.

This resulted in driving 82% of consumers of both Ulta Beauty and their top competitor stating that Ulta’s frequent discounts and points system kept them coming back.

Ulta-beauty

Direct mail marketing is one of the great lead generation approaches through which you can reach customers physically. Also, you will have the complete control of who is receiving your message, at what time it should be delivered, and how many people you should reach.

Trade Shows

A trade show is an exhibition where businesses in the same industry congregate to learn, find products to buy, and promote their own products and services.

Here, Aqua Paw attended the Global Pet Expo to increase knowledge of their new product and potentially make connections within the pet market. At this trade show, Aqua Paw won the New Product Showcase Winner’s award which again helped to increase knowledge about their brand.

As trade shows are open only to the audience who are registered, reputable company representatives, or members of the press, you can meet the audience and carry on a meaningful conversation.

Paid Advertising

Paid advertising is easy to implement where you can set up a campaign on your preferred ad network and pay only when someone clicks your ad. Facebook, Google, Twitter, are some of the largest advertising platforms that you can use to send tons of traffic back to your website.

For example, Uber pays for advertisements all over social media platforms and across many web pages. If you visit a website related to travel, or a travel blog, you will find paid advertisements from Uber on those channels.

Uber-Paid Advertising

More importantly, there are a lot of advertising regulations that vary for each platform. Depending on the advertising platform you choose, you must figure outbidding, targeting, and keywords to make your ad campaign a success.

Over to You - Choose the Best Lead Generation Approach that Captures Quality Leads to Your Sales Funnel

We have covered possible inbound and outbound lead generation approaches to drive potential leads into your sales funnel. Now, it’s all in your part to choose the right ones based on your business requirements and objectives.

Generating leads is the initial step that you take to expand the growth of your business. Lead generation is the process of stimulating the interests of your potential audience towards your products and services.

If you need any help in generating inbound and outbound leads for your business, feel free to reach our team at any time. We are ready to extend our support to you!

Based on the previous experiences with our clients, our creative designers, skilled web developers, and marketing strategists will construct effective strategies that filter qualified leads into your pipeline. Contact us via message or call at +1 (919) 234-5140. We are happy to join hands with you!

Web Design Mistakes you Must Avoid in 2021

It’s an undeniable fact that the outbreak of the COVID-19 pandemic has led to the upliftment of the web design industry. Owing to the new norms like social distancing, self-quarantining, etc most of the potential customers search for information via the company’s website.

In fact, websites with an optimal design serve as a gateway for your online business in this COVID-19 era. Therefore, designing your website without any flaws is a must during this time of crisis. Websites with solid navigation, less page load time, responsiveness, stunning visuals, etc will become a powerhouse that captures the attention of potential visitors.

Right from the user experience, digital marketing, SEO results, sales conversions, to ROI every phase will demand optimal web design. Without an optimal website design, there are fewer possibilities of experiencing perks in these areas.

Here, we will walk you through some mistakes that you need to avoid while designing your website or revamping your existing website in 2021. Also, we’ve included a few effective tips for designing a flawless website.

Let’s rectify the mistakes and begin designing an optimal website.

Significant Role of Web Design in Your Online Business

Branding your business through attractive web design is the smartest way to raise your voice among the prospects. Also, web design contributes a major portion to the success of your digital marketing activities.

Design your website with attractive graphics and user intent in mind. This blog explains the importance of graphic design in digital marketing, if you are curious to gain more insights, take a look.

According to Tyton Media, 94% of users cited web design as the reason they mistrusted or rejected a website. Designing your website tends to be the backbone because your web design has the power to either make or break your business in the online space.

How to Create an Optimal Design for Your Website?

Websites are the virtual mirrors that portray the exact information of who you are? What type of services do you deliver? How can you provide excellent solutions to your audience? and much more.

Therefore, when you design your website, you have to apply website design features based on the preferences of your audience. If your web design provides a better user experience to your visitors, then you can expand your visibility on the SERPs too.

Based on our experience, here, we’ve compiled a list of mistakes that you should avoid while designing a website. If you start rectifying these flaws, then it can be assured that you will end up in creating an optimal web design.

Too Many Information

It’s important to mention all the information related to your business on your website, but giving a breathable space to your content is even more important. Loading your website with a lot of content, visuals, etc will ruin your users’ experience. Try to deliver your message in a crispy manner like short paragraphs, small visuals, white spaces, etc.

The below image includes huge blocks of content without proper spacing.

Mobile Friendly

Not Mobile friendly

Around 72% of people look for mobile-friendly websites. If your website is designed with a responsive feature, then getting traffic from mobile devices will become a cup of tea. There are a plethora of tools like Google Mobile-friendly Test, Bing Mobile Friendliness Test, RankWatch, etc to check whether your website is responsive or not.

Not Considering SEO

As poorly designed websites will not be appealing to users, there are chances for search engines to omit those websites from quality rankings. Your web design has a huge impact on your SEO rankings. Avoid adding elements that are difficult for search engines to recognize. Search engines give priority to websites designed with responsive-friendly features and user-intention in mind.

Slow Loading

ThinkWithGoogle

Web design has a great impact on your page load time and in turn, your page load time impacts your SEO rankings as well. The image size has to be compressed and the usage of social media buttons on a single page has to be reduced. Avoid using parallax scrolling effects. Setup a browser caching for your website through cache plugins like W3 Total Cache.

Unable to Convey the Brand Positioning

Once your page loads, users form an opinion in .05 seconds. If the visitor can’t make a justified decision on your website, he/she will hit the back button. Therefore, at least, you should add your services/products along with confidence-building elements like testimonials, awards, and industry affiliates in a clear view.

Unable to Navigate Properly

Designing a website with solid navigation is a win-win solution for your business. User needs, accessibility, and interaction are accountable while designing smooth navigation. Limit the usage of menu selections. Follow consistent navigation throughout your webpage. Design a fat footer. Place maximum traffic-generating pages on your navigation bar. Avoid the browser’s back button to navigate through your site. Fix all the broken links.

In this below image, the menu selections are not properly arranged.

Lykki website

Poor Visual Content

Visual elements effectively deliver your message to your audience. Outdated styling, low-quality images or videos, and illegible/mismatched typography stand as barriers to ruin your visitors’ engagement. Use no more than five colors in a single layout. Choose a readable font style. Try to use iconography and illustration that best reflects the tone of your business. Be minimalistic and avoid unnecessary designs like 3D charts, ornamental illustration, extraneous elements, etc.

Effective Tips to Create a Flawless Website Design

Of course, when you start rectifying these above-listed web design mistakes on your site, it will eventually leave an optimal design look to your website.

However, the game doesn’t end up there, designers with smart & ethical tips will play till the end and win the trophy. Here, we’ve consolidated a few tips that help you design a stunning website without any issues.

  • Make your web design responsive to all devices
  • Remove all the broken links
  • Optimize your webpage load time
  • Choose a readable font style
  • Fix all the spacing issues that occur due to kerning, tracking, and leading
  • Design your content based on the intention of users
  • Leave more whitespaces
  • Optimize the search bar
  • Place your logos at the center or left-corner
  • Make your navigation menus visible
  • Apply smooth and easy-to-follow navigation
  • Optimize your image size

This cannot be considered as a fully-comprehensive list of tips for designing an optimal website. However, these tips will be a supporting hand for kick-starting your website design/redesign activities.

It’s Time to Design Your Website Like a Pro

We hope that by now you would have got an idea of what all to neglect and what all to select when it comes to website design. Applying all sorts of design elements and giving a clumsy design look to your website is not advisable. Also, leaving more white spaces and giving an extremely minimalistic design look to your website is also unadvisable.

If you find it hard to design/redesign a website, then feel free to take assistance from reputable web design/redesign service providers. At ColorWhistle, we are accustomed to the practice of designing a website by clearly understanding the user intent.

Our skilled web designers will take care of giving a stunning look to your website that attracts both your visitors and search engines. Reach us via phone +1 (919) 234-5140 or message. We are ready to work with you!

If you have any questions regarding our web design services, then let us know in the comments box. We can clear your doubts.

Google My Business Guide for Start-ups and Small Businesses

One of our early clients was a healthcare professional in the United States.

She had only recently begun her practice and was lagging behind her competitors in terms of local popularity. As she approached us for digital solutions, we listed her service on Google My Business in addition to helping her build a business profile online.

In quick time, her service became recognisable in the nearby area and more people queued up enquiring her service.

No. This blog is not to share our clients’ success story but instead give a tip or few for start-ups or small businesses to boost their sales by listing it on Google My Business.

What is Google My Business?

In order to ensure online presence for local businesses, Google has catered a tailor-made service called Google My Business (colloquially addressed by the acronym ‘GMB’).

GMB is undoubtedly a great pick for local and small business listings because it offers a great possibility to make the most out of volume searches for nearby location-based businesses. Reasonably, GMB is the crucial part of the local SEO and so performing business listings in GMB is going to be extremely fruitful!

But before setting up your business on GMB, you may want to know how the listings on it get influenced…

‘Near Me’ Search Tag

GMB incorporated with local SEO strategies may improve the search rankings of your business. When a search query using the particular category of business name with ‘Near me’ tag is performed, all the relevant businesses in the locale of the user are displayed.

Read more about how to optimize your near me keywords here.

Influence of Google Maps

Google Maps highly influences locality-based small businesses as it is popular among varying age groups. It’s presumably the most sought-after application used to locate a particular place (in our terms, a small business, or a start-up company). However, business owners aren’t fully aware of the changes GMB could bring for their business by Google Maps.

To be even more precise, assume you are on a date and you search for a good restaurant near you. The next immediate step you do is pull out your mobile phone, open Google Maps and type ‘restaurants near me’.

Now, what if you are owning a restaurant and the former scenario is happening with a random customer? If your business is listed on the Google My Business listings, and if your site is locally optimised on the search engine, then for sure your restaurant pops up on the Google Maps’ search results of the customer. The customer obviously looks up your ratings and visits your shop.

Look after ‘NAP’

Concentrate on the NAP in your business listings on Google My Business. NAP stands for Name, Address, Phone number. Make sure your business’s Name, Address and Phone number are specified on the business listings because keeping up your NAP consistently in all your listings improves the legitimacy of your business and helps a lotta’ people turn up to you.

Here is a detailed explanation from Moz.com explaining the importance of local citations in performing local SEO.

Google Local Ads

While listing on GMB is free, it may not always guarantee your business listing on the top of search results. Instead, you can boost your GMB listing using Google Adwords and gain high-quality leads.

Here is Neil Patel’s blog where he analyzes thousands of various Google local ads and discusses how local businesses can crush their competition on a tiny budget.

Google Knowledge Panel

Google’s Knowledge Panel is an interactive display feature that mostly appears on the right side of your search results screen. The data that appears on the panel are collated from various sources over the web which is made possible through a warehouse of knowledge- Google’s knowledge Graph.

Local businesses can make use of this feature to display their listings. Use Google My Business to claim or create a Business Profile, which appears on Google. You may read this informative blog from Yoast.com to learn more about how to get a Knowledge Panel for your business.

Let’s now brief you on setting up your local store on Google My Business…

Google My Business LoginKickstart GMB with a Gmail ID
GMB login
Choose your Business Category
Google My Business LocationsPin the location
Areas of service
Add a Phone Number
Google My Business Listing
Finish the setup and start managing the listing
Google My Business AccountPost card Verification

Kickstart GMB with a Gmail ID!

It all starts with a Gmail ID. Create a separate Gmail ID for the business for easy maintenance. (it is a recommended practice to have different IDs for personal and business communications)

KickStart-Gmail

Google My Business Login

Search for GMB and sign in with your Gmail ID created for your business. After entering, specify the name of the business as shown in the below image. For the demonstration, we have specified ‘small business’.

Business-Name

If your business is already listed on GMB, then you get an autocomplete suggestion that fills the name of your business. This also means the same business name cannot be used more than once (preventing duplication).

Upon specifying your business name and ensuring it is unique, click next and move to the successive step.

Choose your Business Category

Choose category

This is a great influence by which you appear on Google for the search terms related to your category. Various categories of businesses are available in the ‘Business category’ option. You select a category that is found to be relevant to your business.

GMB is category-specific. Each category has a disparate behaviour of options. As we have chosen a restaurant business to exemplify, we selected ‘Restaurant’ as the business category. Selecting the right category puts your business in that particular group with several other businesses of similar type.

A pro tip is, do research on immediate competitors and identify what category they have been choosing. It really helps!

Google My Business Location

You may want your customers to visit your store or office in case they find you on Google. You may also be interested to know that nearly 5% of Google My Business listings views result in a website click, call, or direction request.

Then add your address.

Store-Office

Specify the correct address details like country, street name, city name, zip code, etc… Be precise about where you are located without any blunders because this information is going to direct people to your store. Refer the below image to fill in the details and click next once done.

Office-Address

If you do not have a store, then choose ‘No’, so that people can understand that you are not present in any places to visit but you do service at customer’s place.

Say, the service area feature is designed for businesses who visit or deliver to local customers. For example, (e.g. a plumber, cleaning service, or a hobby artist).

Pin the Location

Pin Location

After specifying the address, Google takes you to the map in which you can pin the exact location of the store. The same is displayed using the map once the user types a query related to your business and gets the search results.

Areas of Service

Areas-Served

Adding the possible areas that you could serve extends your presence and search results to those specified areas too!

It is anything but better if you are open to service all around your nearby neighbourhood. You can enlist those areas so that people searching about your business out of your locale can also find your business in the search results.

Here is an interesting article from Google discussing various ways to improve local ranking.

Choose-Customer

If you don’t serve outside your locale, then you can simply select ‘No’ for the question mentioned in the above image!

Add Phone Number

Business-Phone-Number

Specify the mobile number for your business because it is a matter of tractability.

Giving a phone number for your business makes it visible on the Google page and people searching your business could ring up and ask their queries about product availability, store availability, store timings, price details, booking enquiries and many more.

Phone numbers upvote the legitimacy of the business.

Finish the Setup and Start Managing the Listing

Finish-Listings

To save all the changes and go with the management process of the business listed, simply click ‘Finish’.

You will then be directed to the next successive processes.

Post Card Verification

Verify-Process

After all your setup, Google needs to authenticate your Account. So, it sends a postcard verification code to the address given along with the name of the recipient.

After specifying the name of the person, click next, you will see the above image reading that your postcard will be dispatched in about 5 days.

Post Card Verification

In the wake of getting the postcard, just put in the verification code to activate your business account and then to make it present on Google Maps.

Here are some additional settings that will enhance your business listing on GMB … But before that you may read this article by Moz.com on how to optimize your GMB listing.

Google My Business WebsiteAdd URL/website address of your business
Create your website!
Custom Set up and Utility optionsBusiness Availability and Business Description
Adding details – Menu and photos, obvious for a restaurant/ any services
Use of Insights
Reviews are saviours
Instant messaging
Users
Ads, New Locations and more…
Google My Business supportSupport options

Add URL

Add-Website

“As per BrightLocal, 49% of businesses receive more than 1000 views on Search per month.”

Going by the above statistic, if you had a website for your business, there wouldn’t be any better occasion for people to visit it if found. The organic SEO performed on the page contributes to increasing the search results too!

However, it shouldn’t be a problem even if you don’t have one. An interactive website can be created almost instantaneously on GMB, relevant to your business.

Just select your preference (as in the screenshot) and click Next.

Create Your Website!

Build your website for the business in a thumb flick and design it as you wish. With the website option, GMB creates a custom website for your business and allows you to add contents related to it.

Create Website

Business Availability and Business Description

Toggle the switches ‘on’, to denote the working days and leave it ‘off’ to denote the non-working days. You can also stick to custom time schedules for different days in a week. Upon clicking next, you will have to add the business description.

Be precise about what you have got to offer your customers.

Read the description in the below image for your reference. Use keywords related to your business and category! After completion, click save. It will be visible to whoever visits the business page. And if you don’t want a description to be added now, just skip it and move on. You can also update it later.

Adding Details – Menu and Photos, Must for any Services

“A study by BrightLocal found out that Local Businesses have a median 11 photos on GMB.”

It has been also found that businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.

Adding relevant photos of your restaurant business may help people find their favourite dish or pre-plan about what they are going to eat or even check the availability of a particular food item.

Menu photos

So, if you are a restaurant business owner, it’s advisable to add the menus and photos of the cuisine served at your place.

What if a retail hardware store is listing their business? They may also add photos depending on their product catalogue to improve transparency and gain customer confidence.

Use of Insights

Use-Insights-ColorWhistle

Insights help you to discover how well customers have interacted with your listings on GMB. It gives useful information on how customers search for your business, queries that they used to find your business (can be used in your local SEO), how many times did the customer call your business, etc.

Customer engagements can be monitored using the insight option and proper decision can be made in order to increase the engagements

Reviews are Saviours

Business-Listings

Google trusts the feedback of people (until they are found to be authentic) and if you are getting good reviews & user ratings, then it has a positive consequence on your search rankings.

GMB offers a platform to showcase new customers about your reviews, ratings and possibly attract them to your business.

Instant Messaging

The instant message option helps you to interact with customers who are having enquiries instantly. Make your presence and be interactive with the customers to build loyalty and trust. This helps to convert prospects to leads and leads there by to long-term customers with just this little extra effort. Answering to instant messages can be exhaustive at times, but it also allows you to drive the customers with right intention into your store.

Customer-Queries

Users

Create as many users you want who handle the business. There might be 2 or more people to access it. Creating separate users is one of the finest options that GMB offers.

Google My Business User

Ads, New Locations and more…

Once your business is set, you can integrate Google Ad Words to run your ad campaigns. Furthermore, new locations can be added and they can be managed in a similar way of looking after the primary location. You can also link multiple accounts, change your preferences and behaviour of your GMB in settings.

Support

You can get help from the support team if you face any issues in business listing or the management of your business. The technical support will be available for you to sort it out!

To Wrap Up

Ignoring to optimize your free business listing on Google My Business is akin to refusing someone who is offering a prime advertising space for your restaurant right off the highway exit.

Google My Business is an opportunity to present your products/services on a platform where your customers are already looking. If combined with local SEO, Google My Business will benefit your customers to make informed decisions via reviews or user ratings to choose your business.

So, how are you optimizing your business to generate additional revenue?

You can start by requesting a quote from us for outsourcing your Web Design and Digital Marketing requirements.

Real Estate SEO 101 – An Ultimate Guide For Realtors And Agents

Are you a realtor looking to rank your real estate website on search engines? If that’s the case this blog is for you.

According to the extensive report by The Digital House Hunt, 53% of home buyers start their search online. The report of Profile of Home Buyers and Sellers states that 86% of home buyers consider real estate websites the most useful source of information when buying a home.

More than ever, people do an online search when they are finding homes and realtors. For professionals in real estate, SEO is now more important than ever.

Moreover, the COVID-19 pandemic has also drastically changed how realtors market themselves. Many real estate brands are turning to digital mediums like SEO as their traditional marketing efforts and other key acquisition channels are no longer a viable option.

The real estate SEO experts at ColorWhistle will also advise you to carve out your niche in the online space and expand.

Real Estate SEO Statistics

Here are some more compelling real estate SEO statistics that highlights the importance of search.

real estate seo statistics - search engine buying process

Read on to find out how you can leverage SEO to capture quality leads and grow your real estate business.

Why Is SEO Important for the Real Estate Industry?

Here are some interesting reasons that will allow you to understand the major benefits of SEO in real estate.

Lead Generation

SEO is one of the best ways to increase your real estate client base, improve sales & revenue, and keep your business growing. When you implement a tailor-made SEO strategy, you’ll be able to generate more qualified leads as you get a chance to appeal to your target audience.

Simply having a website won’t suffice. In order to really drive leads, you have to implement a proper SEO strategy. By doing so, you will be able to increase rank in the search engine results page, which means more exposure for your brand. This will lead to more website traffic, and eventually, more sales. Check out our blog on What is the Role of SEO in Lead Generation? to learn more.

Cost-Effective

Long-term profits are the overall goal for most businesses. Making quick bucks is good, but having constant cash flow will definitely give you peace of mind. When you dive into online marketing, taking the same approach is advisable. You can make fast cash using pay-per-click, but it can also be a risky process.

This is where SEO comes into play. SEO can be crowned as one of the most cost-effective ways to do online marketing. It is one of the best ways to generate income. All the other marketing tactics fall short of the long-term potentials of SEO.

Guaranteed Business Growth

As a person running a business, we are sure that you must be on the lookout for increasing business visibility and sales. Through SEO this can be achieved. Not only in real estate, but SEO is also the key to success for any modern business.

SEO can help to boost sales by driving more traffic to your website and give you excellent opportunities to convert leads into customers.

Real Estate Marketing Stats - Areas To Concentrate

real estate marketing stats

How to Increase Real Estate Sales Using SEO?

If you are feeling overwhelmed by real-estate SEO, then don’t fret. There are some common techniques you can implement. In this section, we’ll give some great tips about the best ways to use SEO for your real estate business.

Real Estate SEO Techniques

1. Keyword Research

Keyword research is one of the most important SEO factors. The keywords you choose for your real estate business will decide if you’ll be able to get more organic traffic.

Search engines like Google get billions of search queries in a month. For everything from ‘realtors near me’ to ‘best real estate SEO company.’ In order for you to show up in organic search results, you have to optimize your website for relevant real estate keywords. If your website is not optimized for the right keywords, you will draw more unqualified traffic.

So, investing in the right keywords will help your real estate website to appear in front of more consumers, receive more engagement, and generate more sales and revenue.

Here are some tips you can follow when you do keyword research,

  • Build a localized list of keywords and phrases to target local audience
  • Find out the keywords that your competitors are using to target customers who are searching for those keywords
  • Take advantage of ‘Google suggest’ to find additional keywords
  • Find out the questions that your customers ask and use the Google Keyword Planner to check the frequency and competition
  • Make use of ‘People also ask’ section to get additional keywords
  • Use keyword research tools to like Moz or Ahrefs as they will help you figure out a good keyword combination in terms of demand and relevance to search results
  • Maximize the usage of long-tail keywords as people who use that have a specific problem

To know more about keyword research, take a look at our blog about Search Intent Keywords – A Complete Guide.

2. Competition Research

Competitor research is something that every real estate website owner must be doing. It can be a roadmap of what you need to do to be as good as your competitors. This research will help you identify the areas where your competitors are weak and help you capitalize on that for your own advantage. Through competitor analysis, you can take a step back and look at where you stand and the landscape for competitive keywords. It will help to prevent complacency, encourage innovation, and help you focus to do better in every aspect of your business. Here are the main pillars of SEO competitive analysis.
  1. Technical SEO
    To find out the site structure, hreflang, site speed, and mobile-friendliness
  2. On-page SEO
    To find out content quality, keywords, and conversion strategy
  3. Of-page SEO
    To find out backlink analysis, linkable content types, link building strategies, and backlink gaps

3. On-Page Optimization

These days, obtaining a good search ranking is getting tough as search engines are becoming smart. It takes more than just useful content to outrank your competitors. As a real estate website owner, you must understand on-page optimization as it is one of the very first steps of carrying out proper SEO.

On-page optimization is the process of making some changes to your website to improve search engine ranking. If it is done properly, it will have a good impact on your page’s search visibility.

Here are some tips to do proper on-page optimization.

  • Check if the content written on your website is unique and relevant
  • Make sure you have used proper heading tags (h1,h2, h3, and h4 ) are used to highlight your headings, subheadings
  • Title tags should not exceed 65 characters
  • URL must be short, self-descriptive, and have keywords
  • Add unique and relevant meta description related to the post or page
  • Website must have proper HTML and CSS validation
  • Use proper alt tags for images
    Formulate a good internal linking strategy to in

4. Off-Page Optimization

The main focus of off-page optimization is to increase the domain authority of your real estate website by procuring links from other websites. It is time-consuming and involves getting backlinks to your webpage from authority websites.

It plays an important role in the backend and without applying these techniques, you cannot get a good ranking for your website.

Keep note that if you are involved in buying links in order to manipulate SEO rankings, your website will be penalized. It is considered as a black-hat SEO practice.

That said, here are some off-page optimization tactics you can use.

  • Use blog directories, forum signatures, comment link, article directories, shared content directories, and link exchange schemes to acquire backlinks
  • Make sure you actively post on social media sites such as Twitter and Facebook
  • Promote your blogs on famous websites such as Reddit, ScoopIt, Digg, Mix etc
  • Try guest blogging to get quality backlinks

5. Measuring and Improving Results

Like every area in a business, SEO is also about constant measuring and improving. However, measuring SEO is easier said than done. There are lots of components, variables, and SEO metrics that are needed to gauge success.

If you are new to SEO, it will be hard to figure out what’s working. For example, if you track a single metric like keyword ranking, you may see a few improvements and you will be relieved.

But, here is the problem, just checking on a single metric will not give you a view of the entire picture. It can be compared to saying that a puzzle is complete by just adding one piece to the board. So, you have to track multiple metrics.

Here are some tips to measure and improve your SEO performance.

  • Identifying for the keywords which you rank will help you figure out if you are targeting the right keywords and if your site is actually growing
  • Monitor the quality and quantity of the backlinks. Check for the trust flow, citation flow, and domain authority to check for quality
  • Keep track of changes in organic search by using Google Analytics
  • Check for the bounce rate, time spent on the page, mobile traffic, click-through rate, returning visitors, and direct visitors

Real Estate Local SEO Strategies

Local SEO is the process of optimizing your website for local search. For the real estate industry, local SEO is one of the most powerful ways to promote your services to an audience of a particular geographical location. In fact, we’d say that you have to majorly concentrate on local SEO.

In this section let’s take a look at the local SEO strategies you can apply for your real estate website.

1. Consistent NAP Details

The most important information that you need to make sure is consistent across all the areas including online citation is your business’s NAP (name, address, and phone number). Also, make sure NAP information is present on every page of your website (best place is footer) and on your ‘contact’ page.

2. Google My Business

Google My Business (GMB) gives companies a great opportunity to appear on Google Maps and local search results. And the best thing is, it is absolutely free. You can display information about the opening and closing times of your business, contact phone number, the physical location of your office, and a link to your website. You can optimize your GMB by,

  • Writing a clear description of your business
  • Adding your latest blog posts to your GMB
  • Including photos and videos of your business
  • Collect reviews from your satisfied customers and respond to both positive and negative reviews

Additionally, if your business is affected by the COVID-19 situation or if there are any changes in the working hours, make sure to update it in GMB.

3. Schema Markup

A few years ago, major search engines joined hands and implemented a markup language called schema. This will help search engines to understand what the page is about, so it is important to add it inside your real estate website. These snippets will provide a better understanding of your business to users as well.

For example, in some instances, Google will display rich snippets in search results.

Schema markups that a real estate website can use are,

  1. Real estate agents
  2. Offer
  3. Product
  4. Place
  5. Rent action
  6. Residence

4. Local Keywords

Local keywords have geographical location words in the keyword. For example, if you are looking for a dentist in your area, if you just search for ‘Dentist’ you will not get any results. Instead, you have to search for ‘dentist in NYC’. You can also add the name of your area along with the city name.

Likewise, when you use local keywords for your real estate business judicially and intelligently, it can do wonders for your real estate business. They are powerful in attracting local customers to your website,

SEO IS AN ONGOING PROCESS. Paying for just a few months of SEO is, in many cases, no better than throwing your money away!

Real Estate Agency SEO Timeline

If you think SEO is too complicated or you don’t have the time to do it by yourself, consider hiring an extended team to help you with the work. Professionals can create custom SEO packages to dominate search results.

Please note that agencies will require a commitment of 6 months to 1 year to help you get results. Also, the more competitive the industry and keywords are, the longer it will take to see results. Regardless, you will still see significant progress at every point.

Additionally, you have to be involved with the agency through every step of the process. You should not just sit back and relax once you have found helpful. Take a look at our blog,
Hiring An SEO Company? Ask These Questions to know how to interview an SEO agency.

Here is a sample of what you can expect from a real estate SEO agency like ColorWhistle.

1. Real Estate SEO Timeline - Months 1-3

Process

  • 20 hours / month​
  • Studying your online competition
  • Keyword research
  • Optimize each page on your site and update/fix any technical SEO issues we may come across.
  • Increasing domain authority

Results you Can Expect

  • Gain organic impressions with 100 -150 traffic from organic
  • Start getting organic traffic with 5-10 leads per month

2. Real Estate SEO Timeline - Months 4-6

Process

  • 20 hours / month​
  • Increasing domain authority
  • Local SEO  – Google My Business
  • Listing Submissions

Results you Can Expect

  • Keyword improvements
  • 200-250 organic traffic
  • Start getting organic traffic with 10-15 leads per month

3. Real Estate SEO Timeline - Months 7-12

Process

  • 15 hours/month
  • Create and implement content strategies to build more trust and relevance for your site.
  • Local SEO – Google My Business
  • Building authority via various link acquisition techniques

Results you Can Expect

  • Keyword improvements
  • 300-400 traffic
  • 15-20 leads per month

By following the above plan, a typical client will be able to experience around 400% or more ROI.and at least a 30% increase in qualified leads.

Getting Started with Real Estate SEO

The above best practices that we outlined are just the starting point in your real estate journey. It is important to remember that SEO is an ongoing process and it will take time to see results. Though you won’t see immediate results for your SEO efforts, all the above-mentioned tactics are well worth your time.

Also, remember that best practices also change over time. So, audit your website from time to time to measure your results and to figure out what changes and updates you can make to bring more relevant traffic to your real estate website.

Now that you have a decent idea of the type of strategies you have to follow, here are a few more additional things you must remember to gain the full benefits of real estate SEO,

  • Black hat SEO techniques will appear attractive, but they will eventually end up harming your website
  • Good SEO will take time, but the results will be long-lasting
  • Be careful when you are revamping your website partially or completely. If done wrong, all your hard work will go to vain. We have written a detailed website redesign checklist, take a look at it to learn more about how to revamp without losing SEO value

Additionally, if you want to get your hands on some proven general and real estate SEO strategies followed by industry experts, take a look at our collection of Best SEO Case Studies That Actually Worked. They will help you better understand how SEO works.

Need help to get started with your real estate SEO? As a real estate SEO company, ColorWhistle provides a range of custom SEO solutions and services for real estate. Visit our real estate SEO service’s page to know more about what we offer or call us for a consultation at +1 (919) 234-5140.

Why Isn’t Your Blog a Success Yet?

It’s an undeniable fact that the outbreak of the COVID-19 pandemic has turned many businesses to concentrate on blogging.

Content marketing via blogging when written with a motive to educate the audience becomes one of the effective inbound marketing practices that drive qualified sales to your pipeline and boost the ROI of your business.

Therefore, when you write blogs related to your products, services, niche, or industry, your focus should lie in educating your readers. While your blogs satisfy this condition, they bring success to your business. One of the main reasons why few blogs fail because they might have been written only with the sales mind.

Likewise, there are many reasons why your blogs are not performing well. When your blogs don’t give the expected results, it’s not that you have to skip blogging. Instead, you have to dig deeper and analyze the reasons for the failure of your blogs and rectify them.

Our blogging experience helped us to collect some of the reasons that stand as barriers to the success of your blogs. By the end of this post, you will get a clear idea of what all to include in your blogs and exclude from off your blogs so they perform well and bring expected results.

Reasons Why Your Blogs are Not Winning the Hearts of Your Readers

Not Understanding the User Intent

People build a craving for blogs to educate themselves about any of the subject matters. Developing content without understanding the intention of users will never bring fruitful results.

Choose a topic after full-fledged research on what your consumers are looking for. Then, start writing blogs about how your services can help them resolve their pain points. When searchers enter your blog, you should give that certainty to your readers that they are going to get answers to their queries.

success-of-a-blog

Putting Less Effort

After you construct a home, frequently you would paint, do plumbing works, check for the proper functioning of electricity, etc. Similarly, blogging doesn’t end once you write and publish your blog posts. By putting relentless efforts, your blogs can get maximum exposure, traffic, and visibility.

Promote your blogs on social media, online communities, and other platforms. Give a shout out to email subscribers. Link to your new blogs from your existing maximum traffic generating blogs. Show your engagement with your readers by responding to their comments. Repurpose your blogs for e-books, videos, infographics, etc.

success-of-a-blog2

Over Selling

Generally, people feel frustrated by marketers approaching them only with the sales mind. Blogs are an indirect sales element that can either make or break your business in the long run. When the readers get a glimpse that your focus lies only on sales, they will bounce off from your website.

Make sure that the word choice and quality of information on your blogs provide solutions to the readers who come in with queries and doubts. With this practice, you can encourage the target audience for leveraging your products and services.

No Consistency in Posting

Only continuous workouts can keep one fit and healthy. This consistent effort has to be applied to blogs too. Companies that increased consistency in blogging from 3-5/month to 6-8/month almost doubled their leads. Regular blogging has a huge impact on your inbound lead generation and overall website traffic.

One of the healthy practices of consistent blogging is maintaining a list of topics and publishing them at the appointed time. Decide on a realistic publishing schedule and automate the process to prevent irregularity in posting blogs.

success-of-a-blog3

SEO-Friendly Title & Heading Tags

Before indexing your articles on quality rankings, search engines will concentrate on your blogs’ titles and headings. Based on the relevancy of your titles and headings with the users’ keywords, search engines will index your blogs.

Long Meta Descriptions

When you optimize your meta descriptions for SEO, it paves a great way to increase the CTR of your article in SERPs. Try to give a unique description that holds a maximum of 150 – 160 characters. For example, using Yoast SEO Plugin will be a good choice to add meta descriptions for your blog posts that fit the exact word count expected by the search engines.

It would be great to find all of your old posts that exceed the meta description character limit and rewrite the meta description in 150-160 characters. You can also refer to the official Google help page on using meta descriptions here.

Not Optimizing Images

When search engines find images in your blogs with meaningful ALT tags, there are chances to gain maximum visibility on the search results. Also, giving a proper name to your images is accountable.

For example, if you’ve written an article what is the perfect length for a blog post, and named and image as image 1. Instead of this, you can change it by mentioning the actual name like this, perfect length for a blog post. Also, you can specify keywords in your images to get maximum exposure from the search engines.

success-of-a-blog4

No Keywords in the Content

Search engines use bots to crawl through your blogs for finding the exact keywords specified by users. Therefore, it’s crucial that you place meaningful keywords in your content, title, heading, images, and others. Make sure that the usage of keywords doesn’t alter the meaning of your context. Forcing the keywords into your content will ruin your users’ experience, which spoils your presence on the SERPs.

Build a Successful Blogging Strategy for Your Business

Hopefully, we’ve covered all the reasons that prevent your blogs from acquiring the expected results. If you don’t want to be trapped in these nets, then you need to formulate a blogging strategy. Through your smart and ethical blogging strategies, your efforts will not return in vain.

If you are struggling to strategize your blogging practices, then it would be great to take assistance from professional content marketers at ColorWhistle. Before starting a topic, we will do complete research about the topic, and based on your target audience demographics we will build SEO-friendly content for your business.

We can create relevant content starting from blogs, news, press release, whitepapers, case studies, email pieces, e-newsletters, catalogs, brochures, billboards, postcards, sales letters, to online ads.

If you have plans to work with us, then all you have to do is reach us via message or call +1 (919) 234-5140 at any time. We are ready to work with you.

Tips to Improve Website Navigation

At times, many leads would visit your website but none of them will be qualified into sales. If that’s the case, there might be so many reasons for non-conversions, one of the reasons would be the difficulties users face to navigate within your website.

For example, let’s consider the people who move out for trips. Without the help of a tourist guide, roaming in a strange place would be frustrating. When a tourist guide accompanies travelers, they will not stagger in half the way not knowing which way to go.

This is the exact scenario when it comes to website navigation. Through easy-to-follow navigation, you can make visitors smoothly move around your website without any difficulties.

When you have arranged and categorized the pages and content of your website in an organized way, visitors find it easy to pick the right fruit they need from your plate without delays!

Based on our expertise, here, we will walk you through the contribution of website navigation for your business and the effective tips on how to improve your website navigation. By the end of the blog, you will get ideas on how to design user-friendly and SEO-friendly navigation for your website.

Why is it Important to Consider Website Navigation?

Approximately, 94% of website users demand that websites they visit should be easy to navigate. Smooth website navigation will encourage your visitors to return back to your website for exploring more content with ease.

Users develop hatred toward a website that’s without user-friendly navigation. Websites without proper navigation will frustrate your visitors and lead them to bounce off your website. To avoid this, you have to design your website with smooth and solid navigation.

How to Improve Your Website Navigation?

Today, there are plenty of websites on the Internet. You can differentiate yourself from the competitors by having a smooth navigation and providing a user-friendly experience.

Here, we have listed down some of the dos and don’ts that you need to concentrate while applying navigation to your website. Make sure that your website navigation enables users and search engines to find your content quickly and accurately.

Do's

The basics start from having a sitemap and a clear site architecture. Whether your users are going to visit the sitemap to navigate through the website or not, having a clear sitemap is more than essential. Here is an article that talks the importance of sitemap and a clear site architecture.

colorwhistle-sitemap

Divide Categories

Most people don’t like to consume plain and long content. You might have multiple information for users to look into your website. Just curating all the information plainly will be cumbersome and will not deliver the right message to your visitors.

One of the best ways to build readable content is by segregating all your information under various categories. Here, you can take inspiration from our website to segregate information under relevant categories.

ColorWhistle-home page

Limit the Number of Menus

It’s good to list your menu under various categories and sub-categories. However, creating too many menu selections would be overwhelming for your website visitors. There are chances for users to lose track and abruptly leave your website.

To be on the safer end of the curve, make your menus digestible for the visitors and encourage them to explore more content.

Menu Limits

Create Hyper-Links

When it comes to website navigation, giving a breathable space to your content play a vital role. With the usage of hyper-links, you will be able to groom your content instead of heaping it all together on the same page. Moreover, hyperlinks will boost the engagement of your website visitors and make your visitors stay on your website exploring more content.

Streamline Your Navigation Bar

The navigation bar is the platform where you arrange all the information that you want to convey to your website visitors. On the other end of the curve, the navigation bar should be designed from the customer’s point of view. It would be the right move to design your navigation bar based on what your customers will look for.

Use Breadcrumb Navigation Trails

Through breadcrumbs, you can make users easily find the exact location as to where they are on your website. Also, Google is displaying the breadcrumb navigation path on the search results replacing the URLs of the page. Therefore, by including breadcrumbs on your website, you can improve the user experience and get more SEO benefits.

Make the Search Feature Easy to Find

If you want your users to unlock the content available on your website, then designing a search feature is the key. The perfect placement of the search feature will enable visitors to end his/her search and start exploring the solutions. This is how Amazon has designed a search feature on its website.

Amazon website navigation ideas

Ensure that the Search Box Works

The real game begins only when your search box works like suggesting relevant keywords while the user is typing, showing the previous search queries, etc. This might reduce the time consumption of the users and help visitors to find the information quickly and accurately.

Include Links to Home Page

Home page navigation links

This is one of the important aspects of website navigation. Generally, people who are visiting the rest of the pages on your website would like to return to your home page. Clicking the back button on the browser would tend to be a daunting process. Therefore, try to place a button that directs users to the home page.

Don’ts

Remove Misleading Navigation Texts and Titles

Visitors should have real information about what they will find if they click on a navigational link. One of the main reasons that allow users to abandon your website is misleading texts and titles. Make sure you remove all the inaccurate navigation titles and links that confuse your visitors.

Avoid Using Unreadable Fonts

Unreadable fonts might confuse the visitors, so it’s better to go on with a simple and clear font style & size that your users might better understand the content.

Do Not Change the Navigation on Every Page

Changing the navigation across every page will annoy your website users. Try to stick on with the same navigation on all the pages. This might be easy for your visitors to easily move around every page on your website.

Kickstart Designing Smooth Navigation for Your Website

We hope that this blog would have helped you gain some insights on how to improve your website navigation. Of course, providing a better user experience through the website stands as a predominant factor among the business community.

Website navigation has the power to make or break your user experience. Therefore, while designing your website it’s imperative to pay more attention to the web navigation.

Moreover, website navigation has a huge impact on your SEO rankings. Search engines will find it easy to crawl and index your website when you apply smooth navigation.

If you have any more doubts regarding website navigation, feel free to reach ColorWhistle. Based on what your users expect, our skilled designers are capable of creating a solid navigation for your website. You can connect with us via phone +1 (919) 234-5140 or message at any time.

Local SEO – Attracting Online Traffic to your Local Store

Local SEO is one of the powerful tools for your small businesses to improve visibility and gain more customers in your locality.

Statistics show us that four out of five consumers in the USA use “near me” searches to find local information. It could translate to missing out on 80% of potential customers if your offline business isn’t optimized for local search online.

That is to say, a consumer searching online for “gardening tools store near me” will most likely make a physical visit to the stores that appear on the results page. Optimizing your business for local search online is a convenient way to attract new customers.

So What Has the Internet Been Telling you About SEO?

Any search on the internet starts with a search engine, Google, or Bing! Businesses looking to ascend to the throne of the online market ought to be familiar with Search Engine Optimization (SEO) techniques. However, most businesses are not fully aware of how SEO can improve their presence online.

Let’s simplify it for you!

SEO is responsible for the popularity of your site among your competitors online. It determines how well your website is ranked on the results page so that a user using the keyword related to your business sees your site on the top positions of Search Engine Results Page (SERP).

For example, if you are into the air conditioning repair services business and a customer enters the keyword “air conditioning repairs”, Local SEO would kick-in and show your business on the results page.

But did you know that there is more to improving SEO techniques other than just content optimization?

Let us discuss what a Local SEO and Organic SEO does!

 

Normal SEO vs. Local SEO

Organic SEO
Local SEO
Search Engine Algorithm focuses on-site content
Search Engine Algorithm looks for Location, Name, Address, Phone Number
Works on enhancing the visibility of your site on a national or a global scale
Works on capturing the local territory by procuring the searchers in your locale.

Uses various On and Off-page strategies to bring value to the business

An offshoot of organic SEO meant to centralize regional businesses

Traditional SEO strategies like keywords, backlinks, indexing, and more are used to increase the site ranking

Additional to traditional SEO strategies, Google reviews, local listings, adding business information, etc are used to improve the site ranking

While organic SEO caters to the site performance on a global scale, local SEO takes responsibility to improve the performance and behavior of the site in a particular locality of the business and the users accessing the business. The aspects of local SEO are quite disparate from organic SEO.

In our blog, we are going to discuss in detail the local SEO and what change it will bring to any online business.

Here’s a video which can help you get more insights on this.

As the name implies, Local SEO is for local businesses like shops, restaurants, any commercial places, or small business offices with frequent customer visits. Local SEO helps in people finding you (if you’re the business owner) easily in real life and locating to your place.

Local SEO is performed on all the search engines, let’s consider the two as popular (as they are), Google and Bing (while Google is primary and Bing is secondary). Basically, Local SEO is oriented with a ‘Near Me’ search tag.

For example, a restaurant near me. In that case, your site has to be optimized in a way that, as soon as the user uses this search tag, your restaurant should be in one of the top suggestions.

Read on…

Capitalize on “near me” searches: local SEO with Google vs Bing

 GoogleBing
Website Content
Google predicts the context of each page and assesses accordingly.

Google regularly evaluates sites on engaging content. Also, Google ranks mobile websites before the desktop version.
Bing is easier to optimize as it requires only specific keywords in page titles, page content and meta tags.

Bing tends to favor old, reputable pages.
Listings & ReviewsSocial media reviews, listings don't integrate well with Google search results.Bing fully integrates social media into their results.
BacklinksGoogle prefers high authority backlinks and counts each one as its favorable “vote of confidence” from that link.Bing focuses only on the quality of the backlink site and not the number.
Title TagsTitle tags to be used wisely so that Google does not suspect keyword stuffing.Title tags with keywords will rank very well on Bing.

While Google may be the undisputed market leader, Bing has a decent market share, at 21.3%, in the USA (including Yahoo that is also powered by Bing). This also means that optimizing for search engines like Bing has lower competition. There is even an exclusive audience in most verticals on the Yahoo-Bing network.

So, we shall see some of the strategies of improving local SEO in Bing as well as Google. Firstly, Google!

Use 'Google My Business' for online listing

The search monster’s favorite online listing directory is GMB (Google My Business). Crazy isn’t it. But yes. Google prioritizes internal searches for local search results. So, business listing in Google My Business is for sure going to help in a greater way.

List your business by specifying proper keywords, relevant description, name, address, and phone number. Upload photos and videos of the business to attract customers. Media-rich contents increase traffic.

List your business in as many directories as you can. It’s a smarter move!

A local touch optimization is required

Use geo-specific keywords and phrases added to the title, meta description and body. For example, using the title “John’s Burgers in Kansas city” instead of “John’s Burgers” will significantly improve the product/service local visibility.

local-seo-example-screenshot

Create landing pages to drive more users

If there is more than one branch, create location pages for all the branches with definite location-based elements.

Alternatively, provide engaging blog posts and articles which are excellent ways to get local content.

Synchronize social media to the local SEO strategy

Google may not factor in social media presence as it factors in backlinks or contents. Yet having a formidable social presence and involvement can win more traffic to the site and backlinks too. It contributes to gaining higher search results. Here is an article from Moz about using other social media channel to boost your local presence.

When there are interaction with individuals (your customers) and brands (your business) from a particular region, Google factors it into their local rankings.

Authentic backlinks increase the legitimacy of the site

Backlinks by trusted sites with high domain authority is an upvote for the ranking. No one is going to place an irrelevant backlink on their site. Find the industries suited to your niche and with the same business value. It helps. Immensely! Here’s an article that digs deep into this content. Do have a read.

Reviews are saviors

Akin to the people, Google trusts online reviews too. The five-star rating and positive reviews are pivotal in terms of getting a decent search ranking. Excellent reviews not only gain higher rankings but also a better click-through rate. So, go for it!

Get the reviews and ratings by providing the best products and services.

  • Ask for reviews and feedbacks
  • Direct the users to the review page
  • Share the positive reviews

Make it mobile-friendly

Is there anyone without a mobile and not performing a local search in this era? Not at all. Local searches or “near me” searches are performed mostly on mobile and it becomes an important criteria to optimize the site. Making the online site mobile friendly not only improves user experience but indirectly affects the Google search rankings.

Do take inspirations and tips from Google’s own article about making your website mobile friendly here.

local-seo-example-screenshot2

Next comes, Bing…

Go for Business Listing With Bing Places

Claim your business to Bing places which is the Microsoft version of GMB. Specify the correct data like NAP, working hours, category, and other basics. uploading photos and video adds value to the business. There are other business directories too, where you can list the business which helps to rank well.

Bing Business Listings

The backlink profile is important

The number backlinks by a proper profile built with anchor text will add value to the site. Unlike Google, it’s not just getting backlinks from authoritative domains, but it is required to build a worthy backlink profile in the context of the business.

Take up conventional on-page SEO techniques

As of the tech experts, Bing’s algorithm is less sophisticated when compared to Google and it depends more on keyword marching and queries. Use old school on-page SEO techniques like H1 tags for heading and H2 for subheadings which will drive the page in the Bing SERP.

Social media is powerful

Bing page rankings are highly influenced by social signals which are used to implicate the content quality. Find the right social media platforms that work for you and stay engaged with your audience through regular posts, interactions, etc. It helps to perform better.

Reviews are important

People tend to assess the quality of a product or a service through peer reviews and ratings. But it does not mean that businesses should always expect 5-star ratings as they are a bit suspicious. Even if the ratings and reviews are less than expected, it still helps to improve credibility.. In the hindsight, it is important for businesses to respond to the user and address their concerns promptly.

Your Trusted Small Business Local SEO Partner

A survey revealed that about 76% of people in the USA who frequently used location, “near me” searches visit the offline store within the same day.

This effectively means that if the visibility of your business is optimized for local SEO, you may be able to attract more online traffic to your offline store.

If you are an offline business and looking to attract more online traffic, getting professional help will save a lot of your time and effort. At ColorWhistle, we expertise in Digital Marketing, Web Design, and Web Development Services. We offer complete SEO operations (Organic and Local) for various business needs impeccably.

Our Local SEO-related service includes,

  • Website Audit
  • Keyword Research
  • On-page Optimization
  • Social Media Optimization
  • Local Search Optimization
  • Content marketing and Link Acquisition

You can drop a message or call us at +1 (919) 234-5140 at any time. We are happy to work with you.

What Local SEO techniques have you used for your website and which of them have worked best for you? Let us know in the comments section below.

Digital Marketing for Realtors – What to Expect from Digital Agencies?

Are you looking for a digital marketing agency to assist with your real estate marketing efforts? Not sure of what you must look for?

You can stop researching. We’ve got everything covered to help you make this decision.

If you are a small and medium-sized real estate business, we are sure that investing in digital marketing is a huge decision because you are entrusting your brand with the people you don’t know. Even though they are professionals, you must know what you are getting into before you shake hands.

According to Growth Everywhere, the average ROI of a bad hire is -298%. And 66% of U.S. employers say that bad hires can cost up to $50,000 each. This loss is more expensive than hiring a digital marketing agency.

But where can you find a transparent resource about what to look for in a digital marketing agency? Well, did you know that at ColorWhistle we offer digital marketing services? Yes, we are a full-service digital marketing agency. So who better to tell you about what you can expect from a digital agency than us.

In this blog, we are going to give you an honest and open list of things you must look for.

What Are the Types of Digital Marketing Agencies?

Before we move into the key aspects of how to choose a real estate digital marketing agency, let’s find out the types of digital marketing agencies. Some are specialized in one area and others offer a wide range of services.

Full-service digital marketing agency

These types of agencies offer a variety of services from real estate website design, development, and digital marketing. They are suitable for small- and medium-sized businesses that cannot form their own internal team. Even large organizations partner with such type of agencies because it reduces the burden of marketing managers and allows them to focus on other areas of the business

Digital marketing firm

Such types of firms often refer to themselves as digital marketing agencies. They mainly focus on digital marketing and don’t offer services like a full-service digital marketing agency

SEO agency

These types of agencies specialize in search engine optimization (SEO). They will help your website to get a good organic search ranking by following the best practices, which also include complying with search engines algorithm changes

PPC agency

Such type of agencies exclusively specialize in search engine marketing or running paid ads. They will specialize in running ads on platforms such as Facebook, Instagram, Twitter, and YouTube. From account creation, creatives to maintenance, they will take care of everything

Social media agency

These types of agencies handle social media accounts by helping with regular content production or running ads on platforms such as Facebook and Instagram. They will help you maintain a good brand image on social media channels

Digital marketing consultant

These types of professionals will have extensive knowledge in digital marketing and will help businesses to come up with a digital marketing strategy. If you have any trouble in executing the strategy, they may also help you find out an appropriate agency

Real-Estate-Digital-Marketing-Statistics

What Does a Real Estate Digital Marketing Agency Do?

Here we will list the specific things you can expect when you work with a real estate digital marketing agency,

Grow website traffic

One of the major goals of any real estate digital marketing agency is to improve the traffic of your website. The marketing professionals who work in the agency will have voracious knowledge of inbound marketing, customer journey, and how the search engines work. When you work with an agency, the amount of quality traffic i.e. people interested in the services you offer will improve

Generate sales qualified leads

The professionals working in these agencies will quickly know your business, your marketing goals, and your ideal target audience. Additionally, they will be knowledgeable in various digital marketing tactics. So they will help to get the right message delivered to your target audience, which will help you generate more sales-ready leads

Improve brand reach

Since a digital marketing agency knows how to create relationships with customers online, they will know how to improve your brand reach. Your real estate website will be positioned well for the top-performing keywords and you will have a good overview of your buyers persona

Be a part of your company

The digital marketing agency you hire will be the extension of your company. When you hire an agency, they will catch your existing team’s weaknesses and help you overcome it. For example, you may need a website revamp to support your marketing activities, when you hire a full-service real estate agency, they will help you with it

A full-service real estate digital marketing agency like ColorWhistle can offer,

  • Search engine optimization
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Marketing automation
  • Content marketing
  • Website design & development

When Should you Get Help From a Real Estate Digital Marketing Agency?

Being a full-service real estate digital marketing agency, we are often asked with this question – When should we hire help?

We’d say that there is no one-size-fits-all answer to this question. Although there are few pointers you can keep in mind when you are trying to determine if it is time to pay someone to handle your real estate digital marketing.

Before we give you the pointers, we’d like to clarify that even if you choose to get help for your marketing efforts, you have to be involved in the process. Real estate is an industry where the trust factor plays a crucial role. So, your digital marketing efforts need to be personal. Only by involving in the process, you can find out how personal the plan is.

Next, you have to understand what the agency plans to do. You may not be well-versed in digital marketing, but when you ask questions to the firm, you can understand the potential risks and the possibility of the plan working.

That said, you can get help from a digital marketing agency under the following circumstances..

Don’t know how to build up your marketing

To take your business to the next level, you definitely need mentorship. If you are able to hire a digital marketing consultant or an agency, you can learn a great deal from them. This way, you can continue to educate yourself and also concentrate on what you do best

Grow your business quickly

If you need to grow quickly, you will need a new process and additional skill set to take you to the next level. You definitely need extra help, if growing your real estate business is of paramount importance. So, when you are ready to grow much bigger that it is at the moment, hire a real estate digital marketing agency

No time for marketing

With all the responsibilities you are juggling with, it is completely natural to overlook marketing. But, if you were seriously considering that, we are sure that you wouldn’t be reading this blog. The main advantage of getting help is to free your time so you can focus on other things. If you choose to get help, the agency will do things more efficiently. Getting help for revenue-generating activities is always a win

Growth is not as expected

If the growth of your real estate business has gone the wrong way and you have no idea why, you have to hire an expert to diagnose the problem. In such a situation, only professionals experienced in the field can bring your business back to normal and help to advance beyond that

The goal of subcontracting is to free up your time so you can focus on the things that really matter.

JOHN DOHERTY

How to Hire the Right Real Estate Digital Marketing Agency?

If you are not familiar with digital marketing tactics and approaches, you may not know the right questions to ask an agency.

First off, you can begin searching for a firm that specializes in real estate digital marketing. Have a conversation with 3-4 agencies to,

  • Learn about their process
  • Who you’ll be working with
  • How much they cost
  • Minimum commitment period

 

When you are interviewing,

  • Be clear on where you need help with
  • Find out what the marketing agency in question is doing for themselves
  • Ask the company for real estate digital marketing case studies to find out the results they have achieved

 

For a deeper understanding on this subject, take a look at our blog on Hiring An SEO Company? Ask These Questions. Even though this is related to hiring an SEO agency, these questions are applicable when you are interviewing a real estate digital marketing agency too.

Wrapping Up

When real estate digital marketing is done right, you will be able to generate more qualified leads. Many realtors hand over their digital marketing to an agency because they don’t have the time, or they don’t have the expertise or have a team that is struggling to carry out a successful digital marketing strategy. So, if you are in any of these categories, get help.

Bookmark our blog so you can quickly refresh things before you go out to conduct an interview.

If you need any assistance with your real estate digital marketing, you can contact ColorWhistle. Some outcomes we have achieved through our unique result-driven process and custom digital marketing plans are as follows,

  • Grow organic traffic
  • Generate and nurture sales-ready leads
  • Using new channels that will be suitable for real estate for expand brand reach and customer acquisition
  • Reduce lead acquisition cost

Schedule an interview with our digital marketing experts to find out how we can help you achieve prominent results in the real estate market. Send us a message or give us a call at +1 (919) 234-5140 to discuss.

Real Estate Digital Marketing Case Studies That Every Realtor Must Read

Digital marketing has revolutionized the real estate industry. It has matured in such a way that buyers do a thorough online search before making the final purchase. Buyers are searching for the best real estate brokers and sellers online, which makes digital marketing a lucrative investment.

If you are a realtor who has been investing in digital marketing for quite a while and not getting expected results, then it’s time for you to get some fresh inspiration. So, our digital marketing team at ColorWhistle decided to give you the much-needed inspiration you are seeking in the form of case studies.

Why did we pick digital marketing real estate case studies?

Well, case studies are used in explanatory research to discover or to learn the truth about something. Learning from real-life scenarios will help you get new ideas.

So without further ado, let’s look at some case studies from established digital marketing companies that will help you amplify your real estate digital marketing efforts.

Top Real Estate Digital Marketing Case Studies

Here are some amazing case studies that will give you practical insights into real estate digital marketing.

1. Real Estate Website Redesign with SEO

Manimix explains how a website redesign coupled with a solid SEO plan helped them to increase 41% in pages per session, 159% in session duration, and 23% decrease in bounce rate for their client’s website.

Click here to learn more about the case study.

2. Facebook Marketing for Real Estate

Agentfire explains how they helped to generate maximum ROI for their client’s real estate business using Facebook and Google Marketing with a budget of $2,500 within 2 months. For this budget, they could generate 768 leads. Seems too good to be true right? Well, Agentfire made it possible. This case study has a lot of real-time actionable insights on the areas that have to be concentrated to get actual results.

Click here to learn more about the case study.

3. Complete Website Overhaul to Improve Online Presence

Straightline helped a 50-year-old real-estate company to revamp its online presence to stay competitive in the industry. By going through the case study, we can understand that addressing outdated things such as web design elements and confusing architecture can help with digital marketing efforts. By doing an overall revamp, the company could increase 70% of Google search traffic and earn a good ranking spot for the top keywords.

Click here to learn more about the case study.

4. Revamping Existing Content Helped to Generate More Leads

HubSpot helped a real estate company to revamp their blog resources by adding appropriate call-to-actions and suggesting the right marketing automation tool to address problems with scalability. Once all of these issues were addressed, the real estate company could generate 71% more leads, 54% unique website visitors, and 23% total page views.

Click here to learn more about how they achieved it.

Concluding Real Estate Digital Marketing Case Studies

Some important takeaways from the above case studies are,

  • Website redesign plays an important role to boost SEO efforts
  • Drip email and remarketing campaigns can help to boost ROI
  • Facebook is the best platform to target first-time homebuyers
  • Adding location-specific pages with relevant content will improve search engine visibility and may also be helpful to run PPC campaigns in the future
  • Updating existing blogs by adding relevant CTAs will maximize the effect of content

Digital marketing is creative marketing that helps the real estate industry to get in touch with their prospective audience. Hopefully, the above listed real estate digital marketing case studies gave you an idea of how even simple best practices can yield a positive outcome.

If you are in the real estate industry and miles away from digital marketing, then it’s time to get professional help. At ColorWhistle, we are experts at creating custom digital marketing plans that will bring in more prospective customers to your real estate business.

When you choose to work with us, we will do a thorough performance evaluation, save time, bring in more exposure, help with client engagement, and more. From real estate website development to search engine optimization, we can help you with anything that will position you as an industry leader. You can drop a message or call us at +1 (919) 234-5140 at any time. We are happy to work with you.

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