Why Should Small Businesses in Canada Focus on Branding?

The outbreak of the COVID-19 pandemic has negatively impacted the regular operations of many small businesses in Canada.

Around 85% of Candian small businesses say that it is hard to manage their business activities during these uncertain times. Being a small business entrepreneur in Canada, you would have also come through these unexpected situations.

Through effective branding methods, you can stay in touch with your existing customers and potential audience even at the time of difficulties. Of no doubt, branding is the lifeblood of Canadian small businesses that paves a great way to steadily run your business and provide a hassle-free experience to your clients during uncertainties.

Further, branding creates a unique image for your small business that distinguishes you from the rest of your competitors. With effective branding techniques, creating brand awareness, conveying your brand message, and improving your reputation becomes a piece of cake!

If you haven’t experienced all these perks for your small business, then embark on branding your small business. Here, we have outlined the importance of branding your business that clears all your doubts regarding branding and encourages you to brand your business.

Scroll down to learn more about branding.

What is Branding?

In simple words, your brand is the exact face of your small business and branding refers to the strategic approach of establishing your brand in the competitive marketplace.

Through logo design, customer support, product quality, website appearance, social media presence, online reviews, search results visibility, and other elements, you can create a memorable impression for your brand on the minds of your prospects.

If you don’t have ideas on how to create a brand, then it is good to take inspiration from other small businesses. Do check out our blog to get more branding ideas and inspirations.

Significant Role of Branding in Canadian Small Businesses

Branding plays a vital role in building a unique profile for your small business so that people can easily recognize your products & services.

By implementing smart branding techniques, it is easy for you to create an awareness of your brand, persuade the prospects, change the misconceptions seen in the audience about your brand. Here, we will walk you through the various advantages of branding your small business in Canada.

Creates a Unique Identity

Every small business has different requirements and objectives. This difference can be showcased to the audience through unique brand identity. It refers to every action that you do to present your business before the right audience and outrank your competitors.

Through branding elements like name, logo design, quality, deals, pricing, and other features, you can create a distinct profile of your small business that stands out from the competitors.

Generally, people compare two or more products to choose the best one. When you show some variations in your brand, you lay down a broad path for your prospects to choose you without any excuses.

Tips to Create an Excellent Identity for Your Small Business

  • Research about the interests of your audience
  • Analyze the branding strategies used by your competitors
  • Choose the right tone for your brand voice
  • Design a creative visual identity like a logo with bright colors, stylish fonts, typography, and others that best picturizes your brand
  • Build unique content like blogs, videos, podcasts, social media posts, etc
  • Upgrade your identity consistently

Statistics say that people take 90 seconds to make a subconscious judgment about a product. With the help of an attractive brand identity, you can grab the attention of your prospects even at first sight.

Builds Trust

A study from PwC found that over one in three ranked ‘trust in brand’ as among their top three reasons that influence their decision to shop at a particular retailer, other than price. If you want to successfully run a small business in Canada, then building trust is a must!

Only when your prospects trust you, they will choose you. 92% of global online consumers trust word-of-mouth and recommendations from friends and family above any other form of advertising.

Branding will highly assist you to show your reputation to your audience and gain back their trust. Now, you might be puzzled not knowing how to gain the trust of your target audience. It is possible in a few simple ways listed below

  • Understand the issues faced by your target audience
  • Be transparent while mentioning about your products and services
  • Build a close relationship with your customers
  • Provide valuable content to your consumers at all times
  • Stay at the reachable end to your audience

Trust is an essential ingredient responsible for earning fruitful benefits. Strengthening your brand’s presence across all platforms like social media, search engines, advertisements, and others will help you showcase your brand and earn the trust of your audience even at the time of uncertainties.

Persuades Prospects

Being a small business owner in Canada, encouraging people to leverage your products and services is slightly a challenging task. Once you have a unique brand image, it will be easy for you to persuade prospects.

Here are a few tips on building a unique identity.

  • Communicate with a natural tone
  • Showcase the quality of your brand with a proof
  • Listen to your target audience and understand their pain points
  • Educate the unique features of your products and services
  • Show an active visibility on social media
  • Send personalized emails to targeted customers
  • Add an engaging popup on your website

Effective Ways to Successfully Brand Your Small Business Online

As branding offers you these many benefits, you would like to create a unique brand identity for your small business in Canada. It is possible to brand your small business through effective branding techniques. Here are a few techniques that help you erect your brand in the competitive business world.

Focus on Your Logo

A logo is a symbol designed with elements like typography, numbers, images, etc that represent your brand in the marketplace. As these logos are posted on social media, billboards, business cards, etc, they have a great role in making or breaking your business. Attractive logos with impressive color palettes, enticing symbols, intricate calligraphy, and fabulous design art stand as the epitome of your brand.

Through well-designed logos, you can build a rapport with your target audience. Before creating a logo for your brand, looking at some of the logos of the existing brands will give some ideas on how to create a logo. Here are a few logos of the popular Canadian small business brands for you to take inspiration.

  • Harvey’s logo includes its brand name in-between a hamburger bun. If you don’t want to take more space for your logo, then this would be a good idea to reduce the spaces
  • National Film Board of Canada’s logo includes a little man holding his hands above his head resembling a human eye. If you want your logo to showcase your services on the logo, then you can use this tactic
  • Tim Hortons’ logo includes its owner’s initials. If you want to showcase your creativity and royalty, then this would be a good option

Build a Professional Website

A report from E-Commerce Foundation reveals that 88% of consumers research products online before buying in-store. Therefore, it is crucial to establish an online presence for your brand. Websites are an ideal platform that enhances your visibility in the online world.

It is important to consider certain of things before building a website. Here, we have listed a few areas you have to concentrate on while building a website for your small business.

  • Smooth navigation
  • Mobile responsive layout
  • Compatible with online booking platforms
  • E-commerce support
  • Live chatbot facility
  • Faster load time

For instance, Cunningham Team, a real estate website, has a user-friendly interface. It allows you to select the number of bedrooms, bathrooms, location, and price from the categories section. After specifying the details, you will be directed to the page which lists the availability of homes where you can book the house you prefer. Moreover, the attractive back-drop image, well-organized menus, and much more gives a minimalistic look to the website.

With the help of an intuitive website, you can easily provide a hassle-free experience to your customers and establish a unique identity for your brand. Moreover, there are various website builders to develop your own website. If you like to know more about the top website builders, check out this blog on best website builders for small businesses.

Implement Local SEO Strategies

Optimizing your brand’s website for local SEO will heighten your visibility on local search results too. Google says that “local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.”

Here are a few smart local SEO techniques when implemented right will help you establish your identity for the best relevant searches.

  • Maintain consistency in your Name, Address, and Phone (NAP) across your webpages using Schema Markup
  • Manage your Google My Business (GMB) account
  • Embed Google Maps on your local business website
  • Focus on-page SEO elements like title tags, meta tags, heading tags, etc
  • Encourage visitors to leave their reviews and ratings

Moreover, there are so many local business listings including Google My Business, Yelp, Foursquare, Manta, Yellow Pages, etc for establishing your brand’s visibility. Understand your business requirements, target audience demographics, and competition in the market to implement the best result-driving techniques. Check out our SEO case studies blog to get an idea of how things are done.

Collaborate with Reputable Local Brands

Partnering with reputable local brands is a great an advantage for branding your small business in Canada. For instance, if you have launched an energy drink for athletes. For example, by partnering with local fitness studios, you can request them to give your products as compliments for their trainees, leave your product samples at local departmental stores, medical shops, etc.

Things to consider in local brands before collaborating
  • Brand quality and reach
  • Business location
  • Business size and type
  • Relevancy to your services and target audience

For instance, Sun Peaks wanted to increase awareness about several of their top winter attractions, including crowd-free ski runs, seasonal festivals, and the region’s jaw-dropping natural beauty. For this, Travel Mindset designed a campaign partnering with Canada’s top adventure photographer and Instagram influencer, Callum Snape. Attractive images, regular Instagram stories, and short Facebook videos regarding the Sun Peaks drove over 200,000+ views. To learn more about this, click here.

Rob Slee, founder of MidasNation says small businesses should use strategic partners when those partners can better serve their customers. Before partnering, you have to make sure that the partners will support you to resolve your pain points instead of adding burdens to your sack.

Be Active on Social Media

According to a 2020 report, there are over 4.5 billion internet users worldwide, among which 3.8 billion people are active on social media platforms. Social media is a huge platform for blowing your brand message among both local & global prospects.

Popular Candian brands like Tim Hortons, Canadian Tire, AirCanada and much more utilize social media channels to capture the attention of prospects to their brand. 80% of consumers are more likely to evaluate solutions from the brands they follow on social channels.

For instance, women’s shoe company Shoes of Prey wanted to build brand awareness in their local market. For this, the retailer tapped YouTube influencer and beauty vlogger Blair Fowler to host a giveaway on her channel and help spread the word.

The video resulted in generating 750,000 views, 15,000 comments, coverage from The Wall Street Journal, Business Insider, and increased sales by 300%.

Statistics show that around 37% of consumers take shopping inspirations from social media channels. By establishing an active presence on various social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc, it is easy to build a strong awareness for your brand and increase the engagement.

Final Word

We hope that this article would have given you a clear picture about the importance of branding for your small business in Canada. By now, you would get many ideas to brand your business but before branding, you have to pay close attention to certain things. Make sure that you have given a proper & catchy name for your brand that is easily understandable to the audience.

It is better to be transparent about your products & services rather than complicating your brand in an unnatural way. Do something that your competitor missed doing instead of copying the same techniques.

If you think that it is hard to maintain both branding and your core business activities, then hire a professional team that can take care of your branding activities. At ColorWhistle, we clearly understand your business requirements, demographics, objectives, etc and then build a successful branding for your Candian small business. Feel free to reach us via message or call +1 (919) 234-5140 at any time. We are happy to work with you!

Do you have any questions regarding our branding services exclusively for Canadian small businesses? Let us know in the comments section. We are ready to clear all your doubts.

A Guide on Business Website Design & Development in UK

Are you a business owner or entrepreneur looking to create a website for your business in UK?

Most of the business owners in the UK are ready to create a website. According to a survey conducted by GoDaddy in April 2020, nearly 20 percent of U.K. micro-businesses set up an online presence for the first time.

Here’s what Irana Wasti, GoDaddy Regional President said about COVID-19 impact

“The pandemic has put extraordinary demands on the 5.6 million micro-businesses in the UK. They are vital to our economy and we have seen how resilient and determined entrepreneurs are to get through this – and for micro-businesses, it has meant nothing short of the second digital revolution, with a fifth moving their business online for the first time.”

If you are a business based out of UK, there are some common things you need to know before creating your web presence. In this blog, we will cover some of the most essential aspects of web design and development. Don’t worry, we will explain it in simple English and won’t bore you with technical jargon.

Know the Design Elements Required For a Good Business Website

There are many things you need to consider when creating a good website design for your UK based business. In this section, we will discuss the important ones you need to consider.

1. Have a Unique Color Branding

Your website design must match the colors of your business brand and logo design. A professional website designer will be aware of this and implement those specific colors throughout your website.

The colors you choose will stir the emotions of your website visitor or to take an action.
According to Fast Company, almost 85% of consumers cite color as the primary reason they buy a particular product.

A users’ judgment is subconsciously based on color schemes, so the colors you select must not contradict your brand’s philosophy.

For example, the website Cowboy that sells electric bikes has made use of soft pink tones that are attention grabbing.

Cowboy

2. Good Amount of Space

Many websites on the web have started to include more open space. This minimalistic style will give more room to breathe and grab the attention of your visitor’s eye.

If your website has more open space, it will make your content look easily digestible and organized.

For example, Lyra is a website that offers mental health-related services. It has a good amount of space that guides users towards the next message.

Lyra

3. Simple Navigation

When users are browsing through a website, they expect to navigate with ease and have a great experience. There is no point of having a creative website if your users cannot find the information they are looking for. So, your website must have a solid navigation system.

Keeping it simple and obvious will make your users happy and keep them coming back for more. Remember, navigation must help a user find all the information before they click on the call-to-action.

For example, take a look at the navigation of the website Atterley, an e-commerce website. It is sticky, responsive, and horizontal.

Atterley

4. Mobile-Friendly and Responsive Web Design

Search engines like Google prioritizes mobile-friendly websites. On April 21, 2015, Google wrote in their official blog that they will be “expanding our use of mobile-friendliness as a ranking signal,” This is because more and more people have started to browse the internet through their mobile devices.

For example, we used the Mobile-Friendly Test tool of Google to check ColorWhistle. Here’s the result.

ColorWhistle

5. Choose the Right Website Design Layout

A website design layout is similar to the blueprint of building design. It will determine how assets such as photos, text, and logo will be placed on your website. A good website layout must follow the adhere to the KISS principle, keep it simple, stupid

On the whole there are 10 different types of website layouts – f-shape, z-shape, magazine-style, full photo, split-screen, cards, asymmetrical, single column, boxes, and fixed sidebar. Depending on the product or service you sell, you must choose the website layout.

Generally, SaaS products will follow the z-shape layout. Example – Evernote.

Evernote

Magazines will follow the f-shape layout. Example – LA Times.

LA Times

Choose a Good Website Designer

Now that you are aware of the important aspects of a good website design for your UK based website, you have to choose a good website designer. The type of designer you choose depends on your requirements.

The problem is, the website design field in the UK is massive and selecting one according to your requirements will be a tedious affair.

So, before you dive deep into finding the perfect website designer to create your website, you need to decide on what you really want. Think of it as something like buying a car or home based on your needs. If you do this properly, then finding the right web designer will be quite easy.

How to Hire a Skilled Web Designer in UK?

Finding a professional web designer in UK is quite hard. But, the good news is, with a little bit of smart work, you will find the right ones.

How do you set the goals for creating a perfect website design? Well, for starters, ask yourself these questions,

  • What type of website do you want to build?
  • What functionalities do you require? (bookings, payment gateway, purchase etc)
  • Do you just want a basic website that provides information to your users?

These questions will help you find a designer. At least you will be able to figure out how much experience a designer must have to work on your website.

How Can you Find Out If a Web Designer is Good?

Your business is unique, so you need a specific designer who will make you look good in the online space. Here are 5 qualities that you must look for in a designer.

  • Good experience working in your industry. Even if they have worked with an industry that is similar to yours, it is a huge plus
  • Must be able to explain in detail about their knowledge, methodology, and overall strategy
  • Should show you a detailed portfolio of their experiences with past clients
  • Extent of their service. If you choose a solo web designer, you will probably only get what you asked for, a web design. But, if you a hire a web agency, your design will be more holistic with focus on disciplines like SEO friendliness
  • Earn your confidence. If you think that the candidate is a good fit, move forward. If you have any misgivings, choose another one

Additionally, due to the COVID-19 situation, even established web design agencies in UK are working remotely. So, the above qualities we highlighted will also help you find the right web designer.

Know the Time it Takes to Build a Business Website in UK

Now that we have covered the design aspects, it’s time to move on to the development part of your website.

The time it takes to build your website depends upon the method you choose. Here are the available options.

Option 1: Website Builders

If you want a one-stop solution, a readymade website with no hassles, you can opt for website builders like Wix or Weebly. Although this is a cheap and quick option, you will face limitations in terms of hosting, features, SEO elements, support and more. We do not recommend this method as the user experience is not that great.

Option 2: DIY with WordPress

WordPress is the most versatile content management system. It powers nearly 37% of all the websites on the Internet. If you opt for the DIY method, the learning curve will be steep and you will not have much time to concentrate on other aspects of your business. But this provides you 100% control and more options. We do not recommend this method unless you have the time and energy to build one by yourself.

Option 3: Web Development Agency

Compared to the above options, this one is perfect. It will give you full control with unlimited options. A good web development agency in UK will be able to create a professional bespoke website. You need to not dig deep to figure out how to build a website. The agency will take care of it. While the cost is certainly not cheaper compared to the other options, but it will be worth it.

We recommend you choose a good web development agency like ColorWhistle who will provide excellent support for building your website. And the price will also be competitive.
Additionally, take a look at our blogs on how much does it cost to create a website and how to build a small business website under $1000 to learn more about the cost part.

Things to Expect From a Website Design Process

Another thing you are supposed to know when hunting for talent is understanding their website design process. Before you go with website design or website redesign process, understanding how things are done will give you an idea of how they work.

Many web design companies in UK will follow a slightly different process. For example, at ColorWhistle we follow the following process. This is just a general overview, the actual process will vary according to the nature of your requirements.

  • Step 1: Gather information – Identifying purpose, main goals, and target audience
  • Step 2: Planning – Create sitemap and wireframe
  • Step 3: Design – Create page layouts, review, and approval
  • Step 4: Content writing and assembly
  • Step 5: Website development
  • Step 6: Testing, review, and launch

For entrepreneurs and business owners, the right web development company with a good process can create an amazing website and offer a reliable platform for your products and services. That is why we recommend you go with a good company like ColorWhistle because they will help you own and operate a website for your business in UK.

If you Want to Improve Sales, Here’s a Bonus Tip

After you have a professionally built business website, you must ensure that your customers are able to locate your business. With a website, you will have a place to tell about your business, but customers will not necessarily know how to get there.

As a new website owner or even if you are already established, you may not get the visitors you expect. This means that you need to focus on the modern aspects of marketing such as SEO, SMM, PPC, etc. in total — Digital Marketing!

Implementing digital marketing strategies such as search engine optimisation (SEO), social media marketing (SMM), and pay per click (PPC), you will be able to set a goal and work towards it. Additionally, you will be able to measure your success and choose the most successful way of marketing your business.
If you want to generate leads quickly, you can opt for paid ads that is PPC. Suppose if most of your customers are on social media platforms such as Facebook or Twitter, then you need to opt for SMM.

You must be well aware that we are living in the search engine generation. If most of your potential customers find you or your competitors through search engines such as Google or Bing, you should invest in SEO from a reputed digital marketing service provider.

SEO is considered as the best long-term marketing strategy for many businesses. According to HubSpot, 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. The company also says that SEO leads have a 14.6% close rate.

So, once you have set up an online presence through a professional website for your UK based business, the next crucial steps should be to invest in any one of the digital marketing tactics.

Final Thoughts

We hope that you now have a better understanding of what to expect when you plan to create a website in UK.

When planning your web development requirements with your designer or developer, you may want them to think outside the box. We’d suggest to not back away from trying the latest graphic design trends.

At the end of the day, your business website must be relevant for your target audience so that you can earn some revenue.

If you need any help with web design or digital marketing, do send our ColorWhistle team a message or give us a call at +1 (919) 234-5140. We are happy to help you.

Top Inspirations from Gary Vee’s Digital Marketing Strategies for Small Business

It is an undeniable fact that Gary Vaynerchuk fondly called Gary Vee is a rocking entrepreneurial star in digital marketing.

Gary Vee is the chairman of VaynerX, a modern-day media, and communications holding company. He is an active CEO of VaynerMedia, a full-service advertising agency servicing brands like PepsiCo, GE, Johnson and Johnson, Chase, AbInBev, and more.

Today, Vaynerchuk is popularly identified for his awesome works in digital marketing and social media like Instagram, YouTube, Facebook, Twitter, LinkedIn, Snapchat, Spotify, and more. Moreover, Gary hosts a Q/A show online called #AskGaryVee that has more than 2.78M+ subscribers.

Being a pioneer in digital marketing, we proudly proclaim that we also have a huge inspiration for his digital marketing strategies. In this article, we will walk you through various digital marketing strategies of Gary Vee.

Let’s dive in.

1. Gary Vee’s Tips for Digital Marketing

In today’s tech-savvy era, if you are running a small business without digital marketing, then you might lose a lot of potential. Through effective digital marketing strategies, expanding the reach of your brand locally and globally becomes a piece of cake. Here, we have lined up some tips that Gary Vee uses for his digital marketing activities.

Optimize Content Marketing

Optimize Content Marketing - Gary Vee's

Gary Vee builds amazing result-generating content based on The Gary Vee Content Model. This covers three essential aspects like documentation, creation, and distribution.

Documenting long-form content such as podcasts, vlogs, etc and creating micro-content like memes, articles, images, quotes, etc from these long-form contents. Ultimately, distributing the content across all the relevant social media channels.

Gary’s team repurposed one of his 4D session keynotes into 30+ pieces of micro-content and distributed across 6+ marketing platforms. It brought more than 35M+ views for those repurposed content.

Build Unique Branding

Build Unique Branding - Gary Vee's

Gary Vaynerchuk quotes “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career”. According to Gary, branding is an experience you give to your audience when they use your products or services.

To elaborate on this, he compares the top brands like Coca-cola, IBM, Apple, and McDonald’s which don’t sell their products instead they build an immense feeling in the minds of the audience.

In one of the blogs, Gary had curated the strategies for personal branding. By implementing these effective tactics, you can establish a long-term relationship with your audience.

Start a Podcast

Gary Vee firmly adheres that audio and voice will be the future phase of digital marketing. Seth, an audio engineer who takes care of Gary Vee’s audio experiences explains the general process of podcasting.

He further adds “You have to possibly promote your podcasts across every social media channel”. This is how Gary promotes his podcasts on Instagram, Facebook, Twitter, via blogs, etc.

Through podcasts, you can make the audience listen to your voice when they are doing laundry, going to the gym, washing the dishes, just relaxing, or occupied in any other work.

Gary’s YouTube video on how to make a podcast that people want – will give you a clear picture of recording your own podcast sessions strategically. Some of the best collections of Gary’s podcast include The Airplane Project, AskGaryVee Calls, From My Inbox To Your Ears, and much more.

Maximize the Usage of Email Marketing

Gary Vee, on #AskGaryVee session says “Email is a killer app and is definitely not dead.” According to Gary, keeping up the promises and delivering the results tend to be a crucial factor in email marketing.

Without the grace and mercy of search engine rankings, or other platforms, you can maintain a strong bonding with your segmented list of subscribers. Nobody can take the active subscribers off your hands unless it is you.

Gary presses on the idea of providing values to the audience through emails. By the way, you can gain credibility for your brand, products, and services and be prevented from becoming spam.

2. Gary Vee's Tips for Social Media Marketing

Gary Vee is a winner of hearts on social media. By implementing smart strategies, he makes the best use of social media to magically showcase his business. Here, we have listed a few amazing tips that Gary suggests for your small business social media marketing.

Post Valuable Content

Gary holds a different content marketing concept for social media. He recommends every small business to provide values instead of focusing on sales. Further, you have to provide quality content that your target audience is interested to consume.

Social media channels like Facebook, YouTube, Instagram, and others pave a great way of producing quality content. Gary says to post everything on your social media pages even if it is irrelevant to your niche. By the way, you can grab the attention of active users that are under different age groups, genders, locations, etc.

Moreover, video content is a king on social media. Gary quotes “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose”. Gary has written a detailed blog on where and how to create content for social media channels, do check out.

Be Authentic to Your Audience

Gary quotes “While picture quality and tight edits are nice, the real quality of the content comes from the creator. If you are authentic and passionate about what you are doing, that is going to resonate with people much more than just a fancy edit of something you don’t care about”. Truly, being authentic will determine the quality of your content.

Tips of Gary Vee to stay authentic before the audience on social media platforms

  • Don’t overthink on anything related to your marketing activities
  • Give a personalized experience to your audience through your content
  • Post only what you’re comfortable and confident discussing
  • Don’t worry about sharing TMI
  • Let go your egos

Therefore, being authentic to your audience at all times and on all platforms will help you gain more loyal customers.

Start Influencer Marketing

“Influencer marketing is going to have an incredible global era for the next era”, quoted Gary Vee. Every day on Instagram there are brands that go from $0 to $15 million in sales without any overhead charges or company infrastructure but only because of the influencers’ support.

Tips of Gary for Growing Your Influencer Marketing

Gary gives certain advice for enhancing the reach of your small business through a powerful influencer marketing. Here, we have curated the tips from one of Gary Vee’s blogs.

Gary adds “There is no set price for X influencer with Y number of followers and a Z% of engagement. And there is no one set in stone method of tracking influencer marketing campaigns. So test, test, test”. By tracking the performance of your influencer marketing efforts regularly, you can make data-driven decisions and create a boom in the marketing world.

3. Learnings from Gary Vee's Digital Marketing Ideas

Digital marketing for small businesses is a big ocean where the results for your digital marketing efforts cannot be experienced overnight. There are times you have to face failures and there are times you have to wait patiently.

This is not meant to discourage you. But, only when you fail you will be able to learn new lessons and spread your net on the other side or deep inside. Other than these, you can learn more from Gary’s digital marketing strategies that we have listed below.

Avoid Complaining

Many small business entrepreneurs would come to Gary and complain about the challenges they face at times when their marketing tactics do not drive the expected outcomes. Gary Vee mentions that “Complaining is a defense and is of zero value”.

This shows that Gary wants people to focus on fixing the issues in their marketing activities instead of looking at the negatives and pointing fingers at the situation or someone else. On the flip side, accepting the issues and assessing it, will form you as a smart digital marketer.

“All your ideas may be solid or even good. But you have to actually execute on them for them to matter”, says Gary Vee. Workaround the problems and experiment with all possible methods to find the solutions that best solve the issues. This will make you stand out from the average digital marketers and generate fruitful benefits to your business growth.

Stay Optimistic

In a way to thrive digital marketing success to your small business, you have to stay positive. Being an optimist, Gary says that “Optimism is the fuel that drives him to the hustle and execution in the marketplace.”

As you run and market your small business, you have to go through failures, downturns, uncertainties at times. When you stay optimistic, it becomes easy for you to pass through all these rough roads and grab the opportunities that lead to quality results on your marketing journey.

Positivity allows you to learn from your failures and makes way to start a new beginning. Attending seminars, taking online motivational courses, reading inspiring stories, conversing with experts who have gone through such times can build your positive attitude and bring amazing results to your business.

Build a Unique Identity

Having a unique figure in your market builds a competitive advantage for your brand. Delivering the products and services just as an exact photocopy of your competitors is not going to nourish your business anyway. You have to do something that your competitor doesn’t do like showing variations in price, quality, deals, features, technologies, and others.

This is what Gary did when he took over his father’s wine shop. He renamed the store to Wine Library and launched sales online for the first time. In 2006, he began a 20-minutes daily webcast on YouTube, named Wine Library TV. Through Youtube, he was able to drive traffic to his Wine Library website that pushed the annual sales from $3M to $60M in just 5 years.

Typically, consumers are practiced to compare two products before picking the one that best meets their requirements and expectations. Therefore, delivering uniqueness in your products and services is like a magnet that grasps the attention of potential customers.

Provide Values to Your Clients

To thrive success to your small business, a strong customer base is an essential element. It is easy to pull the audience by providing values through your products, services, social media posts, blogs, and others.

Ideal marketing is the practice of enticing the audience to choose your brand. Whether you are a startup or expert, it is crucial for you to avoid constraining the people, instead, you have to showcase the present & future benefits of choosing your brand. By the way, your prospects will be greatly inspired and become active protagonists of your brand.

In his book, “Jab, Jab, Jab, Right Hook!”, Gary says that it will not impress your audience if you are plainly mindful of selling your products. Also, he adds “Brand storytelling is not about pushing advertising, it’s about bringing value.” Even if people sense one point that you are only focused on making sales, there are chances for you to lose your customers.

Make sure to place your customers in the center of the stage and provide values that best meet their needs.

3. Gary Vee's Tips for Hiring an Ideal Digital Marketing Agency for Your Small Business

Now, after going through all the digital marketing strategies of Gary Vee, you might get ideas to collaborate with a digital marketing agency. If you are puzzled not knowing how to choose the right agency for your small business, then Gary gives perfect solutions to help you on that end.

Here are the tips that Gary insists to consider while picking the digital marketing service provider for your small business.

Note Down the Previous Experience

Gary says that a majority of small businesses are inspired by the websites and advertisements of the digital marketing agency. Of course, the agency’s websites, popularity, and others are important to consider before hiring, though. More than all these, taking into account the company’s previous accomplishments is a must.

For monitoring the past experience of the service provider and choosing a reputed digital marketing agent, Gary gives a pro tip. As an agency that previously operated small businesses only will have ideas about the challenges, techniques, and others. Therefore, he suggests you to hire an agency that has previously run a small business and has driven amazing results through digital marketing skills.

Prefer Quality Over Quantity

When it comes to hiring a digital marketing agency for your small business, Gary’s recommends the service providers that offer more quality than quantity. Spending money on advertising, tools, resources, and other digital marketing purposes would turn out to be a lucrative investment for your small business.

For instance, Dollar Shave Club created an iconic video advertising about their shaving company and distributed across social media channels. This video advertising went viral and ended up bringing more than 12,000+ signups in just 48 hours once after the video debuted.

Suppose if one digital marketing agency creates 800 pieces of social media content for a price of $12, another agency creates 500 pieces of content for the same price. You have to prefer the second one because anybody can deliver huge numbers but only experts can deliver quality that best showcases your brand in a competitive business environment.

Agree for a Long-term Collaboration

Another important thing that Gary wants you to consider before hiring a digital marketing service provider is the tenure. Gary asks you to agree with the agency that signs for a long-term collaboration. This is because the efforts you put on digital marketing will not be reflected overnight.

You have to stay patient to reap the results. As you leave all the digital marketing activities in the hands of the agency, when the expected results are not received, you can contact the agency for help. This all is not possible with an agent who comes for a short-term commitment and will end up in risks for your small business.

Final Thought

Through all these digital marketing strategies, Gary Vee stands as an inspirational epitome for thousands of small business digital marketers. From his digital marketing journey, he has proven to be an amazing marketing leader.

On whichever platform, it may be, Gary focused on providing values to his potential and present clients.

Are you looking for a digital marketing service provider that relies upon the strategies and ethics of Gary Vee?

At ColorWhistle, our skilled digital marketing specialists will understand the requirements of your business and implement excellent tactics that never violate search engine guidelines.

Get in touch with our team to leverage all benefits for your small business enhancement. All you have to do is drop us a line or give us a call +1 (919) 234-5140 at any time. We are ready to join hands with you!

What do you inspire from the digital marketing strategies of Gary Vee? Share your views in the comments section below.

How Digital Health is Revolutionizing the Healthcare Industry?

If you take a closer look, digital health and healthcare are made for each other.

Experts are working behind the scenes in developing techs that are revolutionizing and streamlining healthcare services. These innovations, also known as digital health, are improving the diagnosis and treatment for chronic, short-term illnesses, and more.

Since they help to catch problems early, the cost of healthcare could also drop significantly and tailor the services to individual needs

In fact, Steve Jobs predicted digital health a long time ago. He said, “I think the biggest innovations of the 21st Century will be at the intersection of biology and technology.”

The COVID-19 situation has also been highlighting the value of digital health. From remote consultation to intuitive mobile apps, digital health solutions have helped to overcome traditional challenges and processes followed by the healthcare industry.

If you are in the healthcare industry and want to transform your standard practice into a successful digital machine, you have to first understand the modern landscape of digital health.

Keep reading as we explore more about this digital healthcare revolution.

What is Digital Health?

Recently, HIMSS came up with a definition of digital health.

Digital health connects and empowers people and populations to manage health and wellness, augmented by accessible and supportive provider teams working within flexible, integrated, interoperable, and digitally-enabled care environments that strategically leverage digital tools, technologies, and services to transform care delivery.

In simple words, blending digital technologies (wearable devices, telemedicine) with health-related services to enhance the efficiency of healthcare delivery is digital health. The discipline makes healthcare personalized and precise.

For patients, digital health can make informed decisions about their own health, provide an option for early diagnosis for life-threatening diseases, and manage other chronic conditions outside of a traditional healthcare setup.

For healthcare providers, digital health gives a holistic view of patient health, accurately diagnoses diseases, and enhances the delivery of health services for individuals.

According to the Digital Health Technology Vision 2020 report by Accenture, 85% of health executives believe that technology has become an inextricable part of life, and 70% of global consumers expect it to become an even bigger part of their lives in the next three years.

Overall, the digitalization of healthcare is probably one of the most comfortable changes that doctors and patients are experiencing.

“Today, patients suffering from severe mental illnesses struggle with adhering to or communicating with their healthcare teams about their medication regimen, which can greatly impact outcomes and disease progression. We believe this new digital medicine could revolutionize the way adherence is measured and fulfill a serious unmet medical need in this population. – Sandra Nichols, Senior Director Of The Digital Innovation Group, AstraZeneca

What Are the Benefits of Digital Health Systems?

Easy communication – Patients need not go through the hierarchy (receptionist, attendant, assistants, etc.). Direct communication with the doctor creates a sense of trust, and the patient need not worry about revealing personal details in front of others

Quick treatment – Innovations in digital health reduces the unnecessary burden of repetitive aspects of a doctor’s job and allows them to spend more time with patient-contact and monitoring

Reduced financial burden – Affordable medical technologies reduces the financial burden for both the healthcare service provider and patient

Expanding the reach – Patients can easily book an online or virtual appointment at a convenient time. It encourages patients to take timely appointments while it is also beneficial for doctors to know how many appointments they have in a day

Clear patient profile – Doctors will have direct access to the patient’s current health status. Information such as medication allergies can be logged in which will give a clear view of the patient’s condition

Top Digital Health Trends you Need to Know

There are a number of trends in healthcare technology which is gaining momentum. Below we have summarized the digital transformation that is happening in the industry.

Telehealth

Telehealth refers to providing non-clinical services such as training, administrative meetings, and medical education in addition to clinical services through the internet and telecommunications.

According to the World Health Organization, telehealth also includes, “Surveillance, health promotion, and public health functions.”

Telemedicine

Telemedicine is a subset of telehealth. It involves using telecommunication technology to provide clinical services to patients who are not able to come for an in-person visit.

According to a study by Market Research Future, the telemedicine market is expected to grow at a compound annual growth rate of 16.5% from 2017 to 2023.

Paubox, an email encryption software product, did a detailed research and found out that many healthcare providers have started to offer telemedicine services for the first time due to the COVID-19 outbreak.

Doctors provide consultation remotely via a secure video and audio connection. Its growing disciplines include TeleRadiology. TelePathology. TeleCardiology, TelePsychiatry and TeleEducation.

Wearable Medical Devices

In this digital age, patients are giving more focus on prevention and maintenance. They like to know information about their health on a regular basis.

Through wearable technology devices, high-risk patients can be monitored closely and doctors can easily determine the likelihood of any major health event.

According to the recent report by Marketwatch, the wearable medical device market is expected to reach more than $27 million by 2023, a spectacular jump from almost $8 million in 2017.

Some of the most common wearable devices are heart rate sensors, exercise trackers, sweat meters, and oximeters. Click here if you like to learn more about wearable devices.

Apart from this, there is the Internet of Medical Things (IOMT) that helps with real-time data care systems, healthcare analytics, chronic disease management, medical emergency management, drug tracking, and more.

Robot-Assisted Surgery (RAS)

Robotic surgery or robot-assisted surgery helps doctors to perform many medical procedures with more flexibility and control. The technique is usually associated with minimally invasive procedures, and sometimes it is also used to perform certain traditional open surgical procedures.

Today, different types of robotized equipment such as camera arms and mechanical arms are used as surgical assistants during operations. Such types of instruments can make cleaner incisions and with less tissue damage.

Additionally, these types of equipment have opened up the possibility for remote surgery where a surgeon performs an operation without being physically present in the operation room. In fact, the COVID-19 situation has given a boost to robot-assisted surgeries in five metropolitan cities (Delhi, Mumbai, Bengaluru, Chennai, and Kolkata) in India.

3D Bioprinting

3D printing technology has already been used to create medical devices, prosthetics, and even transplants. The most popular 3D printing use cases are hearing aids and dental implants. Heart valves, blood vessels, and cartilages.are also being slowly created using this method.

This technology has become popular because of the worldwide organ shortage and many opposing the test of cosmetics and other chemicals on animals.

According to a report by Research and Markets published in June 2018, the global bioprinting market will probably reach $4.7 billion by 2025.

Virtual and Augmented Reality

Virtual reality (VR), augmented reality (AR), and mixed reality (MR), were originally a part of the entertainment field. But, they are now used in the medical field as well. This technology is used to treat stress disorders, mental health issues, and more.

According to the findings of Statistica, the healthcare segment will be the second industry to occupy a market share of 15% in the AR and VR arena and its value is expected to exceed by $5 billion by 2025.

In some cases, this technology can be an effective painkiller than drugs. For example, playing VR games can lower pain levels, reduce post-surgery patient anxiety, and help to overcome post-traumatic stress disorder.

Data Analysis

Cloud computing, big data, and artificial intelligence helps with medical data collection and analysis.

Cloud computing has simplified data access and sharing for medical organizations. Many prefer this because it helps healthcare providers to access data while maintaining (HIPAA) compliance. According to HIMSS, cloud services in healthcare will grow from $3.73 billion in 2015 to nearly $9.5 billion by 2020.

Artificial intelligence algorithms are helping to perform tasks such as EHR analysis and making a diagnosis. The power of AI is dominant in areas such as precision medicine, medical imaging, drug discovery, and genomics.

For example, top pharmaceutical and biotechnology companies are using machine learning algorithms to reduce the drug development cycle. In fact, according to an article published in Wired, AI may also help scientists find a COVID-19 vaccine.

Big data can help with identifying patterns and trends. For example, search engine queries can be monitored to find out if any region is constantly searching for a particular disease symptom. This will help hospitals to be better prepared during emergencies. Take a look at this video to find out what Professor and researcher Ronda Hughes had to say about big data’s impact on improving health services.

5G for Healthcare

The next generation of mobile network technology, 5G is all set to revolutionize the healthcare industry. Some areas in which 5G is expected to help healthcare centers meet the increasing need for digital transformation are a fast transmission of large files, expansion of telemedicine, and provide vivid experiences for healthcare professionals during training.

Even though wi-fi and 4G have helped hospital technology, 5G will have a transformative impact because of low latency.

Blockchain

For many years, healthcare professionals have been coming up with solutions to properly handle electronic health records (EHR). Most of the medical data is being recorded in unstructured formats. This has been leading to duplicate medical records, misdiagnoses, and delayed treatments.

According to the market research report published by P&S Intelligence, blockchain in the healthcare market is expected to reach $890.5 million by 2023.

So, healthcare and pharmaceutical companies have started to invest in blockchain technology to prevent data breaches, improve the accuracy of medical records, and cut costs. Countries like Australia, UK, and Estonia have already started to experiment with blockchain technology.

Concluding Remarks

The main goal of digital health is to make healthcare proactive rather than reactive.

Even though some innovation mentioned in our blog is still in its infancy, overall, digital healthcare promises some mind-boggling and promising advances.

The healthcare industry has a wealth of people who are working behind the scenes to create groundbreaking technology. If they utilize the innovations listed in our blog to its full potential, the current healthcare problems can be minimized or eradicated altogether.

Do you need any guidance with your digital transformation initiatives? ColorWhistle has worked with quite a few established healthcare service providers to integrate some cutting edge mobile app solutions and telemedicine platforms.

Visit our healthcare solutions page to learn more about how we can help you embrace next-generation technologies and be a part of your digital transformation journey. You can also send us a message or call us +1 (919) 234-5140 to discuss your requirements.

Why is Digital Marketing Essential for the Healthcare Industry?

Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your hospitality services in the online space.

Through digital marketing, you can reach out to patients and healthcare aspirants worldwide, build trust among the audience, and expand the growth of your healthcare services.

Digital marketing services for your healthcare services is the need of the hour. If you have not implemented any digital marketing techniques for your healthcare service, now is the right time to embrace it.

In this blog, we will walk you through the importance of investing in digital marketing for your healthcare services.

1. What is Healthcare Digital Marketing?

Healthcare digital marketing refers to the process of promoting your services to healthcare aspirants through online platforms. Digital marketing is a lucrative investment option for your online healthcare services.

Approximately, 88% of people look online for health information and 70% of people report that the health information they find influences a decision about treatment. Digital marketing paves a great way to make you stay connected with current and new patients whenever they are in need.

2. Role of Digital Marketing in Your Healthcare Services

People opt for online healthcare services because they can get instant responses and communicate with specialists from their comfort environment at their convenient timings. In a survey conducted by McKinsey, 75% of respondents said that they want to use digital healthcare services.

Here, we will walk you through various digital marketing techniques that expand the growth of your healthcare services in the online space.

A) Search Engine Optimization

Search engine optimization (SEO) and user experience go hand-in-hand. If you want to become a successful healthcare SEO specialist, then providing the best user experience to your patients is crucial.

Responsive layout, voice-search optimization, quality content, impressive design, smooth navigation, webpage load time, etc are responsible for determining the user experience.

SEO is a smart digital marketing tactic that increases your exposure online. With the help of SEO experts, you can improve your patients’ user experience, increase your visibility on the search results, and drive more organic traffic to your healthcare website. If you like to get ideas for building your healthcare website, check out our blog that curates healthcare & medical industry website design ideas and inspiration.

Below, we have listed a few statistics that reveal the importance of SEO for nourishing your online medical center.

  • 77% of online health seekers use Google, Bing, and other search engines to look for health-related information
  • Consumers researching physical therapists, nursing homes, and optometrists are the most likely to call healthcare providers after performing a search
  • Over 70% of health-related searchers click on the results listed on the first page
  • 47% of internet users search for information about doctors or other healthcare professionals.

B) Pay-Per-Click (PPC) Advertising

PPC advertising refers to the process of advertising your healthcare services on search engines, social media, and other platforms. Unless and otherwise, someone clicks on your ad, you no need to pay any charges.

For instance, Google Adwords offers display ads and text ads. The display ads will appear while you are browsing on various websites that are targeted based on your past searches. Text ads appear at the top of the Google search results page.

Hence, PPC ads provide excellent opportunities to procure quality traffic and multiply potential leads to your online medical center. As you can measure the performance of your ads on each platform, you can easily get an idea about various approaches that are working and that are not working.

Here are a few statistics that reveal the impacts of paid ads on online healthcare.

  • Healthcare companies’ global advertising expenditure is estimated at $36B in 2020
  • More than 7M+ healthcare advertisers invested a total of $10.1 billion in PPC ads
  • The average healthcare service providers get $3 back for every $1.60 they spend on Google’s paid ads

C) Social Media Marketing

Social media is booming in the healthcare industry and paves a great way to make you stay connected with your patients even at the time of uncertainties. Social media marketing provides better opportunities to target patients under different age groups, gender, medical conditions, health issues, etc.

For instance, the government of India developed a Facebook Messenger chatbot that effectively answers questions, and directs citizens to the right resources by countering misinformation. On the other end, Canadian provincial medical health officers have used social media and healthcare communication effectively. They are regularly sharing official information during COVID-19 pandemic times.

Being a healthcare representative, with an active social media presence, you can build public awareness about staying healthy during pandemic times, provide tips to maintain both mental and physical health, clear the doubts of patients through your expertise, and many more.

These statistics listed below reveal the importance of social media in the healthcare industry.

  • Among the healthcare centers in the United States, 94.41% have a Facebook account, 50.82% are active on Twitter, 99.14% use Yelp, and 99.41% have a Foursquare page
  • 60% of social media users trust social media posts shared by health professionals and doctors
  • 83% of social media users in America have searched for health-related information online, that include mental health, disease management, immunizations, etc
  • 91% of participants said online social media communities greatly support their health-making decisions.

D) Content Marketing

Content marketing through blogs, infographics, videos, e-books, etc unveils your expertise to the right audience. With quality-rich content, it is easy to share your expertise and engage with patients.

For instance, if you are a well-experienced dietician, write blogs related to topics like childhood obesity, nutritional diet, fitness tips, and more. By posting articles based on topics related to your niche you can provide the best solution to your readers and also showcase your expertise to your audience.

Make sure that your content focus on providing values to your patients instead of becoming a self-promotional element. Also, by avoiding medical terms in your content, you can make it more understandable to the readers.

Below, we have collected a few statistics that prove that content marketing is essential for your healthcare service.

  • Healthcare content marketing has generated 3 times as many as outbound marketing and costs 62% less than other marketing avenues
  • Healthcare video marketers get 66% more qualified leads per year
  • 83% of health organizations are engaged in content marketing
  • 58% of healthcare marketers use blogs in their digital marketing strategy

E) Mobile Marketing

Mobile marketing is a cost-effective technique that allows you to reach healthcare aspirants on their smartphones, tablets, and other mobile devices through smart and ethical marketing tactics.

App-based marketing, in-game mobile marketing, location-based marketing, mobile search ads, mobile image ads, and text messages are some mobile marketing ideas that perfectly meet your requirements.

Through mobile marketing, you can target local audiences, and encourage users to quickly avail your services.

Here, we have listed a few statistics that reveal the impact of mobile marketing on the growth of your healthcare services.

  • 44% of patients who research hospitals on a mobile device end up scheduling an appointment
  • 47.6% of healthcare industry emails are opened via a mobile device
  • Around 19% of people surveyed had health and fitness apps on their smartphones

F) Email Marketing

Email marketing is another cost-effective gateway to stay in touch with your audience, provide a personalized experience, establish a relationship, and stay on top of your patients’ minds.

Before embarking on email marketing, you have to segment your email subscribers based on certain demographics like age, interests, health conditions, etc. Personalize your emails with the appealing subject line, call-to-action (CTA), and user-friendly sign-up options.

Further, implement email marketing automation strategies to send effective emails consistently without any hassles. Through email marketing, you can effectively acquire new healthcare aspirants for your online medical center and retain the current patients.

Here are a few statistics that depict the positive effects of email marketing on your online medical center.

  • 74% of digital healthcare marketers said that email is their most effective distribution channel for new content
  • Email is 40 times more effective than Facebook and Twitter combined to help you attract new patients
  • 89% of digital healthcare marketers reports that email is the primary source for lead generation
  • For every $1 spent on email healthcare marketing, the average return is $44.25

It is clear that digital marketing plays a vital role in enlarging the growth of your online healthcare services. By properly optimizing these digital marketing platforms, you can turn your prospects into an active protagonist of your healthcare center.

3. Advantages of Investing in Healthcare Digital Marketing

Digital marketing would be a lucrative investment option for promoting your online healthcare center. Here, we have outlined a few advantages of healthcare digital marketing.

Cost-Per-Acquisition (CPA)

Investing in digital marketing will reduce the cost of acquiring a patient. A survey held at U.S. vein practices reports that most common media channels used are print (68%) and TV (30%) which cost about $314 and $348 per patient. Digital outreach can cut that overall cost down by 50%.

Demographic Targeting

Unlike traditional marketing, digital marketing allows you to target patients by their specific age, gender, location, and other demographics. By doing so, you can provide a more personalized experience to your potential patients.

Data-driven Decisions

In traditional marketing, it seems highly challenging to track the patient’s user experience. With amazing digital marketing techniques and tools, you can easily track the user experience and make decisions.

Search Engine Visibility

Out of 20 searches on Google, one search relates to healthcare services. Everybody uses search engines to find health-related information including wellness tips, symptoms, medical centers, specialists, and more. As you implement effective digital marketing and search engine optimization (SEO) techniques, you can boost your visibility on the search results.

Patient Referrals

Unlike traditional marketing, digital marketing gives access to a lot of digital tools and techniques to drive quality leads to your healthcare services. Md Connect Inc drove 250,000th digital referral to its Vein Market through targeted digital marketing.

To Wrap Up Things

Normally, the journey of patients begins at the healthcare website. Hence, establishing an active web presence adds fuel to the growth of your online healthcare services.

Once after developing a website, you can easily implement effective digital marketing strategies and provide an optimal experience for your patients.

At ColorWhistle, we build stunning healthcare websites with all the essential features like booking functionality, payment options, chatbot support, and much more. If you have ideas to build a full-fledged website for your healthcare services, all you have to do is leave us a message or give us a call +1 (919) 234-5140. We are happy to work with you.

Do you have any queries regarding our healthcare website development services? Leave your questions in the comments section. We are here to clarify all your doubts.

Branding/Rebranding Visualization with UseCases – How to build your brand?

Branding is the set of activities which comes under marketing that helps to enhance your brand and thereby improve brand awareness and brand popularity. Branding helps your brand to be identified, remembered and in turn create a loyal customer base for your business.

Brand is your business, while branding is the set of all activities you do to keep your brand known. And, there are no set of rules and tasks when it comes to branding.

Branding helps to

  • Turn your first time buyers to long term customers
  • Increase customer base
  • Keep your business remembered in the minds of your customers
  • Stand out from the crowd and competition

In this article, we would like to cover a few use cases and explain how branding can enhance the digital visibility of your brand.

Branding in Digital Marketing

Marketing takes most of its essence from the brand. Whenever a brand intends to pitch in marketing, the primary touch point will be to focus on the ‘story of the brand’. It is also important to define how we want our client to absorb the brand.

  • Is the brand professional or fun loving?
  • Who is the target audience?
  • What is the brand’s positioning?
  • What is the brand story?

The above questions will help you take the first step.

Remember, designing a logo doesn’t mean you have covered branding. There’s a lot more to it.

Here’s an infographic from gistbrands about the brand spectrum. 

Brand-Spectrum - Branding in Digital Marketing​

Elements of Branding

“Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”

Mark Cuban

A best possible business can be built starting from the best possible branding strategy. Branding can include a lot of activities based on the business requirements. Here is a list of elements that can be included in branding.

  • Logo
  • Business Cards
  • Envelopes
  • Folders
  • Letterheads
  • Magnetic cards
  • Stickers
  • Billboards
  • Standees
  • Social Media Presence
  • Business Profile
  • Brand Guide
  • Publications
  • Branding Materials ( TShirt, Mug, Photo Frames, Pens, Vehicles, Office Signage, ID Cards etc. )
  • Email Signatures
  • Presentations
  • Brand Videos
  • Packaging Design

The list is exhaustive and you can add anything to it based on your business needs. Not all the above listed items are necessary for every brand. But most of them are covered here.

Now that we have covered the basics, let us create 4 imaginary use cases and do branding for them.

Few things to note:

  1. The use cases and business names are imaginary (We took a behavioral pattern from our inbound enquiries and created them)
  2. The designers are from ColorWhistle
  3. The Client (Who gives feedback and approvals) is the ColorWhistle Digital Marketing Team 🙂

Let’s start with this interesting workshop experience.

1. Branding for an Online Travel Agency

Here is the description/brief for our first workshop which is branding for an online travel agency

  • Company Name: Fly Whistle
  • Tagline : Fly High-Five
  • Target Audience: Flights booking with the cheaper flight route
  • Audience Type: Mature | Economical | Age 25-65 Primarily Male
  • Brand Presence: Online, Primarily in Website, Facebook, Instagram and Ads
  • Brand Colors: Vibrant and Friendly

Let’s see how this branding project shapes up.

Logo Design

The Logo Design started with analysing the colors and typography. As the brief demanded vibrant colors, we created three concepts and chose one.

Branding for an Online Travel Agency - logo design

Brand Guidelines

Once the logo is ready, it’s important we create the Brand Guidelines. This will help to maintain the design aesthetics that was intended to be followed throughout the life cycle of the brand. Wherever the brand is being referred to, used or implemented, the guidelines need to be followed.

Be it the size of the logo or the types of images needs to be used, the negative usage of the logo, the size of the icons – Everything needs to be properly defined and determined in the Brand Guide. The same needs to be followed when any marketing material is created and distributed.

Branding for an Online Travel Agency - brand guide

Now that we have the logo and the guide on how to use them, let’s create the below:

  • Facebook Timeline
  • 3 Ad Banners
  • An online Presentation template
  • An online Flyer
  • An Email Signature
  • T-shirt design

As this business is purely online we do not have the need for Business cards, Letterheads, envelopes etc.

Social Media Images

Branding for an Online Travel Agency - social media design
Branding for an Online Travel Agency - social media

Ad Banners

Branding for an Online Travel Agency - ad banners

Email Signatures

Branding for an Online Travel Agency - email-signature

Online Presentations with Google Slides

Branding for an Online Travel Agency - presentations

Digital Flyers / Banners

Branding for an Online Travel Agency - flyers & banners

T Shirt Designs

Branding for an Online Travel Agency - t shirt designs

In addition to all these branding items, based on the necessity, we can go with online brochures, landing pages and custom pdf templates, invoice templates etc.

And when there is an event FlyWhistle can opt for printables to give away like Mugs, Caps, TShirts etc.

The above is a classic example of what you can expect in a branding project. Branding helps to spread your business and attract customers.

2. Branding for an Online Education Platform

The second workshop is branding for an online education platform that provides online courses specifically on DataScience and BigData along with certifications

  • Company Name: NewNext.com
  • Tagline : Nil
  • Target Audience: Aspirants / Students who are looking to learn data science and big data
  • Audience Type: Mature | Tech Aspirants | Age 20-35 | Preferably male
  • Brand Presence: Global and Local
  • Brand Colors: Warm, Friendly and corporate

This is an interesting niche and let us see how we can help this brand get into this world wide digital arena.

Logo Design

The designers have come up with 3 options as usual and the team has selected 1 to move forward. The logo below is simple, effective, warm and rememberable

Branding for an Online Education Platform - logo design

Brand Guidelines

As this brand is global and local, the branding should be on both the fronts. NewNext.com has a physical edu centre in a prominent place in the city and they are expecting to admit students in their premises for a more enriched learning experience.

Classes can also be online and the tests will be conducted virtually too. The audience is 50-50 and they are receiving a lot of requests for in-person and one-to-one training too.

The brand should reflect this culture in their designs and NewNext.com is very particular that they should be recognized as a global brand in 3 years of their commencement.

Branding for an Online Education Platform - brand guide

Above is the Brand Guide and other items we have planned and provided them. Design team will work on an on-demand basis when there is a necessity of a particular design piece.

  • Business Card | Envelope | Letterhead Design
  • Social Media Profile
  • Facebook Timeline
  • LinkedIn Header
  • Instagram Initial Feed
  • TShirt and Mugs
  • Folder Design
  • Pamphlet
  • Store Standee
  • Office BillBoard

Branding

Branding for an Online Education Platform - branding

Email Signature

Branding for an Online Education Platform - email-signature

Social Media Banners

Branding for an Online Education Platform - social media timelines

Standee (For Stalls)

Branding for an Online Education Platform - standee

T Shirt Designs

Branding for an Online Education Platform - t shirt design

Sample Billboard

Branding for an Online Education Platform Bill board

The above designs along with proper digital marketing strategy and an effective website, NewNext.com will be able to keep their first step in the business.

3. Rebranding for an Enterprise Consultant Client

Branding and Rebranding are two different things. While branding has an open field to explore and play, rebranding has the ethics already built and defined. Businesses opt for rebranding when they think they need a change in terms of business vision and values. Rebranding can help a business get that attention which they might have lost due to their old customs and strategies.

Rebranding for an enterprise client is a challenging task. It’s as good as revisiting all their existing systems and cultures and getting them ready mentally and physically for a fresh makeover.

Here is our imaginary client

  • Company Name: up-youconsultants.com
  • Tagline : Nil
  • Target Audience: Large companies who focus on delivering solutions based on supply chain and operations
  • Audience Type: Mature | Companies with 1000+ employees
  • Brand Presence: Global and Local
  • Brand Colors: Corporate and Professional

Here is their original old logo which was done 15 years ago

Rebranding for an Enterprise Consultant Client - old logo design

Lets start with the rebranding for up-youconsultants.com

Rebranding for enterprise should be carried out in steps. Forbes suggest these steps for successful rebranding

1) Do your research
2) Invite input (but not too much!)
3) Be clear about what you want to accomplish
4) Get buy-in from the right constituents
5) Put a process in place to ensure consistency and longevity

Logo Design

Redesigning the logo with the company’s current values and culture is a challenge here. Keeping in mind the audience and the nature of the business, we have come up with few options and have finalised one.

Rebranding for an Enterprise Consultant Client - logo design

Brand Guide

The clients of this enterprise solutions provider are more professional. Hence we should be careful in building the brand guide along with the colors. Brand guide should reflect the mood and the culture of the organization and also explain how the brand can be absorbed in social media and anywhere outside the organization

Rebranding for an Enterprise Consultant Client - brand guide

With these rules in place, we can go ahead and design the following

  • Business Cards Template (One template for all employees)
  • Stationary Branding
  • Hanging tags in ceiling
  • Office Reception Revamp
  • Brand Colors Distribution
  • Online Banners / Ads / Name Board Revisit / Office Walls / Cubicle Branding


We would like to cover the above, as we have covered general stuff in the other workshops.

Let’s get started.

Office Rebranding

Rebranding for an Enterprise Consultant Client - officemockup
Rebranding for an Enterprise Consultant Client - officemockup

Office Magazine Covers

Rebranding for an Enterprise Consultant Client -MAGAZINE-COVER

Branding

Rebranding for an Enterprise Consultant Client - BRANDING

With elements like the above, we can rebrand an existing brand to emphasize more on the culture and vision of the business. Effectively rebranding each and every material in the office will give a new perspective to the business and will ensure your employees migrate to the new revamped culture along with the rich heritage of the old.

What's Next?

Now that you have a rough idea of what to expect from a branding studio or how to plan your branding along with marketing, its the right time you set in touch with a design agency that also has a marketing eye 🙂

Branding is the face of every business. So plan and execute your branding strategy with experts who are ready to listen, understand and bring all your vision to reality. 

ColorWhistle has been into branding and Website Development for the past 5 years and we have helped multiple business achieve their goals in terms of marketing and custom design and development. Contact us for any branding or customized website needs and we are happy to help.

PS:- We plan to come up with new use cases and industries. Do watch out this space for more branding visualizations.

What is the Role of SEO in Lead Generation?

Search Engine Optimization (SEO) and lead generation are overlapping marketing concepts but are actually quite different.

As a business owner, it must be hard to figure out where to put your focus. From our perspective, both are important. But the connection between the two and how they matter to your business is not always as plain as the nose on one’s face.

Before we explore how these two can complement each other, let’s take a look at what they actually mean.

What is SEO?

SEO is the process of improving the visibility and traffic of your website via organic or free search results on search engines. It is the practice of refining web pages to improve your rankings on the search engine results page. The ultimate goal of SEO is to increase website visibility so you can bring in the right people via search engines. SEO,

  • Improves visibility and ranking
  • Increases organic search engine traffic
  • Give more visibility and makes your product or service as trustworthy in the user’s mind

What is Lead Generation?

Lead generation focuses on capturing the interest of consumers in your product or service with the ultimate aim of procuring sales. It is an essential process for business-to-business (B2B) and business-to-consumer (B2C) companies. Lead generation,

  • Supports healthy business growth
  • Attracts qualified leads
  • Offers a transition from consumer to customer

Now that you understand that SEO and lead generation are different, let’s see how you can connect them together to generate more traffic and leads while building a pipeline for sales.

Why is SEO a Perfect Fit for Lead Generation?

SEO and lead generation go together like bacon and eggs.

Let’s say a company has switched to a work-from-home setup due to the COVID-19 pandemic. The HR manager of the company is unsure of how to help employees to collaborate on projects in such a situation. So, she does a Google search on terms like “work from home collaboration tools” and “remote collaboration tools for business.”

Then she stumbles upon a blog titled “Effective Tips for Using Video Conferencing for Remote Work.” Her company does not have a video conferencing solution in place.

So she clicks on the blog and finds out a section about how Zoom helps with remote work collaboration with an additional reference. She clicks on the additional reference that explains the importance of Zoom and reads it. Then she further explores Zoom related content like videos and how-to guides.

Upon reading content about Zoom in reputable third-party sources and on Zoom’s actual website, the HR manager subscribes the entire company to Zoom. The HR manager has actually entered the lead funnel of Zoom.

Backlinks from trusted sources coupled with Zoom’s own website content helped an HR manager to make a decision.

This is how SEO can affect lead generation.

SEO vs. Lead Generation - The Best of Both the Worlds

Having worked with many clients, our digital marketers at ColorWhistle also believe that combining SEO and lead generation resulted in generating more leads and also getting.

How does SEO help with lead generation?

In a nutshell, here’s how it helps.

  • Helps you rank for business-related keywords you want to target
  • Potential customers will find your content via organic search results
  • If the content meets the needs of your target audience, you will have the opportunity to convert the ordinary visitor into a lead, and eventually, make a sale

SEO will serve as a funnel that brings in a stream of leads into your website. Overall, it will make your website one of the best lead generation tools.

Earlier, most of the companies used cold calling (an outbound marketing tactic). After the advent of digital marketing, cold calling has become quite ineffective. Click here to learn what sales experts had to say about cold calling.

In contrast, SEO (inbound marketing tactic) helps leads find you. The SEO leads that approach you will be more receptive to what you offer than the people you approach out of the blue.

Here are some interesting statistics about SEO lead generation that you need to know.

  • 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Source – Junto)
  • SEO leads have a 14.6% close rate. (Source – HubSpot)
  • If done right, SEO can drive a 14.6% conversion rate. (Source – 99 Firms)

On the whole, if you are looking for effective tactics to generate more leads, SEO lead generation is one strategy you can’t ignore.

SEO Best Practices for Lead Generation

Here’s how you can build a solid SEO plan for your business website. We have outlined some of the simple steps you can take to boost your website’s organic traffic. By following these steps, you can improve your chances of generating new leads. You may already be familiar with the steps, but by revisiting these again, you will be able to find the areas that you failed to concentrate on.

1. Keyword Research

We are sure that you already know the role of content – It helps to attract more potential audience. Take a look at your company’s value proposition and buyer’s persona and then think about what describes your offering, key terms for which you would like to appear in SERPs, and the terms your audience is looking for when they want to find a solution for a problem. You can tweak your content based on these findings.

Then you can use tools such as Moz, Google’s Keyword Planner, and Google Search Console to further improve your keyword research and further enhance your content.

2. Create Content Clusters

If you think content optimization is adding keywords, you are wrong. Just by adding keywords to your content, you cannot improve your online presence.

Search engines have evolved and they look beyond keywords to deliver accurate search results. They concentrate more on context and intent.

This means you need to create high-quality content in the area of your expertise. Think about your searcher’s intent and what they want to know. To map out a content strategy, you can use topic clusters as they have several SEO benefits.

3. On-Page Optimization

On-page optimization is important because it helps search engines to better understand your content and figure out if it applies to the query of a searcher.

Search engines are becoming more complicated and are giving more importance to relevance and semantics in SERPs. Tweaking what is visible to users on your webpages (images, video, or audio) and elements that search engines can view (heading tags, structured data) will give you more control as opposed to off-page optimization which mainly concentrates on backlinks.

4. Link Building

Link building is an important aspect of SEO marketing. It plays a major role in the growth and success of your website. They help to improve your website rank, drive website traffic, and increase brand exposure.

There are a few important aspects you need to keep in mind when building links. Not all links have equal value. For example, a link from Forbes will have a great impact on your ranking rather than a link from a newly built website. We know that getting links from websites such as Forbes is a tough job. So, as a rule of thumb, try to get links from websites that have higher domain authority that your website.

5. Mobile Optimization

According to CIODive, up to 70% of web traffic happens on a mobile device. As mobile usage continues to grow, you have to make sure your website is optimized for mobile because it is the key to staying competitive and relevant. We are also sure that you absolutely hate to read a tiny version of a desktop webpage on a mobile.

You can fix this by making your website responsive. If it is beyond repair, we suggest you do a complete website redesign. This will make sure that users can navigate your website easily and improve your website usability score.

6. Repurpose and Update Old Content

If you already have a considerable amount of content on your website, we would suggest you concentrate more on it. You can update and refresh your existing content instead of neglecting it entirely.

Search engines love new content. So, review your old content and figure out how you can improve it by adding new information, facts, or statistics.

Additional SEO Tips for Effective Lead Generation

To ensure your SEO lead generation process is smooth, here are a few more things you need to concentrate on.

  • Add compelling title and meta tags on every page of your website
  • Make sure users and search engines can easily understand your website’s URLs
  • Keywords in your content must flow naturally
  • Give proper image names and use alt tags
  • Keep your sitemap updated
  • Use robots.txt tag to
  • keep search engines from indexing unwanted content
  • Fix internal and external broken links regularly

Wrap Up

You can use the SEO tactics along with supporting videos from industry experts in this blog to revamp your lead generation efforts. All the techniques mentioned in our blog can turn the tables for you and help you land in a win-win situation.

Remember, SEO is a competitive marketing strategy employed by many B2B and B2C companies. Give importance to the basic SEO tactics and consider using the latest ones outlined in our blog.

If you are looking for an experienced partner to guide your potential customers through the sales funnel, ColorWhistle can help. Our SEO specialists can create custom plans that will put your website in a dominant position, attract more relevant website visitors, and convert them into leads. Reach us at any time via message or call at +1 (919) 234-5140.

Top Online Payment Providers in India

Payment gateways are one of the most important technologies that were created. Earlier, there was no reliable and secure way to transfer payments or to make online payments. But with the advent of payment gateways, online financial transactions are fast and secure. According to the Economic Times, Indian customer’s demand for Digital Payments has increased by 106% in the last 9 months.

With many amazing payment gateways in the market, how do you know which one to choose? The decision is a big one. This is why we have reviewed the top online payment gateways in India for accepting payments on the web.

Let’s take a look.

Top Payment Gateways in India

Before we get started, let’s take a quick overview of the best payment gateways in India.

1. PayPal India

paypal-Payment-Gateway-India

PayPal is a renowned e-commerce platform that helps individuals and companies to accept and make payments. The company ensures that it follows bank-level technology to offer a secure transaction experience for customers using debit/credit cards that PayPal supports. 

Through the platform, you can also send the invoice via email. Overall, it is a platform that can attend to the transaction needs of businesses of any size.

2. PayUmoney

PayUmoney-Payment-Gateway-India

PayUmoney is an online payment gateway software that offers state-of-the-art payment gateway solutions through its groundbreaking technology. The platform can handle the transaction needs of startups, small businesses, and enterprises. It also accepts online payments from individuals. 

All the transactions done through this platform are safe and secure. Above all, the personal details of the users will remain confidential.

3. Paytm

Paytm-Payment-Gateway-India

Paytm is one of India’s leading full-stack payments & financial solution provider. It offers services for consumers, offline merchants, and other online platforms. 

It is currently available in 11 Indian languages and also offers other services such as mobile recharges, utility bill payments, grocery payment, fruits & vegetable payment, pharmacies, and more.

4. CCAvenue

CCAvenue-Payment-Gateway-India

CCAvenue is a payment gateway provider that validates internet payments via debit cards, credit cards, mobile wallets, and net banking. They serve many types of businesses including hospitality, education, event management, retail, travel, and others. 

The platform also has the ability to process multi-currency payments. If you are into taking online payments for goods or services CCAvenue is an excellent platform.

5. Razorpay

Razorpay-Payment-Gateway-India

Razorpay is another famous payment solution provider in India which accepts, processes, and disburse payments within the product suit.

It accepts payment credit card, debit card, net banking, UPI, and other popular wallets.

6. Instamojo

instamojo-Payment-Gateway-India

Instamojo was started to address the biggest pain points of digital entrepreneurs in India. The platform has simplified the process of getting paid. 

They offer payments, free online store, logistics, credit, and financing, across mobile & web. Any entrepreneur who has a bank account can sign up and start selling online.

7. Cashfree

Cashfree-Payment-Gateway-India

Cashfree provides a wide range of payment options such as Visa, Mastercard, Maestro, Rupay, Amex), 75+ net banking options, and popular mobile wallets. 

The platform is also India’s leading API provider and allows to easily add the payment gateway to their product. It is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Google Pay, and Ola.

8. EBS

EBS-Payment-Gateway-India

EBS is a PCI DSS 3.0 compliant payment gateway in India. The platforms helps you to collect payments from end customers through net banking, credit and debit cards etc. 

It is also audited by ISO 27001- 2013. So, you can rest assured that it is one of the most secure online service providers in India.

Comparison Chart of the Top Payment Gateways in India

 FeesDocumentationPayment supportMulti-currency SupportSettlement PeriodActivation period
eCommerce CMS Support
Mobile App support
  
PayPal India2.5 % + Rs 3 per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
3.4 % to 4.4 % per transaction for international cards, EMI, etc
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proof
Supports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and VisaSupport multiple currencies24 hours
Soon after successful registrationSupports all popular eCommerce CMS systemsBoth Android and iOS
PayUmoney
2 % + GST per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets.
3 % + GST per transaction for International Cards, EMI, etc.
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proofSupports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and Visa
Accept payments in 100+ foreign currencies
3 days
Activation depends on documentation verification
Supports WooCommerce, WHCMS, Prestashop, Shopify, Opencart, Magento, CS-Cart, and Arastta.
Both Android and iOS
PayTM1.75 % + GST per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets.
Both the initial setup fee and annual maintenance charges are Rs 5,000, respectively. But due to a promotional offer, they are being waved off at the moment.
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proof
Supports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and Visa
They aren’t supporting multi-currency transactions yet
2 to 3 days
Within 2 working days after document submission
Supports variety of systems and carting kits such as Zencart, WordPress, WHMCS, VirtueMart, ViArt, Ubercart, Prestashop, OSCommerce, Opencart, NopCommerce, Moodle, Magento, Joomla Virtue Mart, Gravity forms, Easy digital, Drupal Commerce, and CScart
Both Android and iOS
CCAvenue2 % + GST per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets.
3 % + GST per transaction for International Cards, EMI, etc.
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card, and address proof
6 Credit Cards
58+ Net Banking
97+ Debit Cards
13 ATM Cards
13 Prepaid Instruments
14 Bank EMI
Supports 27 major global currencies
1 week for all amounts greater than Rs 1,000
Within 4 working days
Supports Buildabazaar, Cubecart, Drupal, nterspire, Joomla, Magento, Martjack, Moodle, NopCommerce, Opencart, OsCommerce, PrestaShop, VirtueMart, WHMCS, WordPress, ZenCart
Android, iOS and Windows
Razorpay2 % per transaction for Indian Debit and Credit Cards, Net banking, UPI, and Indian Wallets
3 % per transaction for International Cards, EMI, etc
0 setup fee, and an annual maintenance fee
OnlineSupports all international payment and popular credit cards such as Amex, Diners, Discover, Maestro, Master, and Visa
Supports multiple currencies from over a 100 countries
3 days
The activation depends on documentation verification.
Supports WooCommerce, WHCMS, Prestashop, Shopify, Opencart, Magento, CS-Cart, and Arastta.
Both Android and iOS
Instamojo2 % + Rs 3 per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
5 % + Rs 3 per transaction for digital products and files
0 setup fee, and an annual maintenance fee
Online. Need the scanned copy of the cancelled cheque, PAN Card and address proofThey do not support international payment, credit card
They do not support multi-currency support yet
3 days
Soon after successful registration
Support all popular ecommerce CMS systems
No Mobile App yet
Cashfree1.75 % per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
3.5 % + Rs 7 Per transaction for International Cards, EMI, etc.
Online. Need the scanned copy of the cancelled cheque, PAN Card and address proofIt offers the widest range of payment options for Visa, Master, Maestro, Rupay, Amex cards, over 70 Netbanking options, PayTM, and mobile wallets like Mobikwik, Freecharge, and Airtel. It also supports UPI, PayPal, NEFT, and IMPS.
International payments
in 30 currencies
24 hours
‘0’ initial setup fee, annual maintenance, and minimum annual business requirement
Support most popular ecommerce CMS systems such as Magento, OpenCart, Prestashop, Shopify India, Storehippo, and WooCommerce India
Both Android and iOS
EBS2 % + Rs 3 per transaction for Indian Debit and Credit Cards, Net banking, UPI and Indian Wallets
3 % per transaction for Amex, ezeClick, JCB, Diners, Wallets, Cash cards
Annual Maintenance (AMC) of Rs. 1200 will be applicable from the 2nd year and 1st year AMC will be waived off.
Online. Need the scanned copy of the cancelled cheque, PAN Card and address proofIt accepts Visa, Master Card, American Express, JCB & Diners cards issued around the world.
It supports 11 major foreign currencies (INR, USD, GBP, Eur, AED, QAR, OMR, CAD, HKD, SGD, AUD)2 to 3 days
Go Live in 24 hours!
It supports many ecommerce CMS Systems such as Buildabazaar, Cubecart, Interspire, Drupal, Magento, Joomla, Magento Go, Moodle, Martjack, OsCommerce, NopCommerce, Opencart, WordPress, PrestaShop, VirtueMart, WHMCS, and ZenCart
Both Android and iOS

Here’s a video that discusses the payment gateways in India in a descriptive way. Do have a watch!

Winding Up

There you have it – a complete review of the online payment providers in India. So which one should you choose from our list? We’d suggest you select one that aligns with your business goals and objectives. 

If you work with an e-commerce solution provider like ColorWhistle, they will assess your needs and recommend a perfect solution. A full-service e-commerce solution provider will have experience working with similar e-commerce businesses like yours. So, you definitely trust their recommendation.

If the payment provider you prefer is not on the list, do share it in the comments section below and let us know why you prefer it.

What next? Send us a message or give us a call at +1 (919) 234-5140 to discuss with us if you are looking to integrate any such payment gateway in your website. We would be more than happy to help you.

Content Creation for Online Education – 10+ Curated Videos To Do It Right

Delivering online training can be a bit overwhelming if you are not sure about where to begin.

If you want to create an ideal atmosphere for your learners and make them feel inspired by your content, we can help. We have collected some videos that will help you create and sell your courses online. These videos are hand-picked, based on relevance and the quality of the content.

Let’s take a look!

Online Course Content Creation Videos

Online courses are trending in the e-learning industry. Setting up an online space for courses and finding the right student for your course can be a challenging task. There can be multiple questions that come in your mind before taking the first step. Here are a few videos that we have curated to help you understand the steps you can take to start teaching online courses.

1. How to Create an Online Course Step by Step

  • Video By – Latasha James
  • Video Length – 15 mins

2. Google Lesson Sites for Teachers- Made Simple

  • Video By – Comfy Art Class
  • Video Length – 12 mins

3. Teach Online with Zoom - Beginners Tutorial

  • Video By – Teachers Tech
  • Video Length – 12 mins

4. How to create an online course THAT SELS

  • Video By – Sunny Lenarduzzi
  • Video Length – 12 mins

5. ACERT Event Capsule - Online course development: First takes

  • Video By – ACERT at Hunter College
  • Video Length – 7 mins

6. WHAT EQUIPMENT do you need to TEACH and STREAM

  • Video By – Pronunciation with Emma
  • Video Length – 11 mins

7. Getting Started with Google Classroom | EDTech Made Easy

  • Video By – Pocketful of Primary
  • Video Length – 11 mins

8. How To Teach Classes Online

  • Video By – AccessAlly
  • Video Length – 4 mins

Online Mentorship Content Creation Videos

Want to learn to develop a mentoring program? Great! Running an impactful online training program takes effort and know-how. It is indeed not an easy task to build an online mentorship program from scratch. That is why in this section we have put together some useful videos on how to develop an effective online mentorship program that actually works.

1. E-Mentoring Best Practices

  • Video By – Big Brothers Big Sisters of NYC
  • Video Length – 8 mins

2. Webinar: Building Successful Mentoring Relationship

  • Video By – AGU
  • Video Length – 60 mins

3. How To Build Your Mentoring Business

  • Video By – Steve Hackney
  • Video Length – 12 mins

Online Tutors Content Creation Videos

Online tutoring has become a splendid avenue to start and make a business out of it. As a teacher or professional, this prospect must be really exciting. However, it is not easy to start online tutoring. You need to be aware of the tools, platforms and myriad of other things. To help you give some ideas, we have collected some valuable videos on how to become an online tutor.

1. How to Tutor Online with Zoom (Tools & Techniques)

  • Video By – Mario’s Math Tutoring
  • Video Length – 6 mins

2. HOW TO: Online Tutoring Pros, Cons, & Troubleshooting Tips

  • Video By – Lisa’s Study Guides
  • Video Length – 11 mins

3. Tools for Online Tutoring: What do you REALLY need?

  • Video By – Joanne Kaminski
  • Video Length – 11 mins

4. How to Find Students to Tutor Online - 5 Tips To Get Started!

  • Video By – Sonia Teach
  • Video Length – 7 mins

5. How to be a successful online Tutor - A discussion with Dipan

  • Video By – UrbanPro.com
  • Video Length – 60 mins

Online Language Courses Content Creation Videos

Online language courses are some of the best-selling courses in the world. Even though there are many established players in the market, there is still plenty of space in the market for individuals to teach languages. If you plan to set up an online language course, there are some things you need to know. Here, we have curated some excellent videos that explain the most important elements on how to create a language course.

1. How to start teaching a language online in 2020

  • Video By – Learn Italian with Lucrezia
  • Video Length – 8 mins

2. Teach English - or any language - Online in 2020

  • Video By – Teaching ESL Online
  • Video Length – 23 mins

3. How to Start Teaching Languages Online - My Teaching Story

  • Video By – Lindsay Williams
  • Video Length – 28 mins

4. Taking Your Language Teaching Online! A Webinar for Language Tutoring

  • Video By – ecmlat
  • Video Length – 97 mins

Winding-up

Teaching in an online environment can be daunting even for seasoned online instructors. However, with few simple tactics, you can make the process smooth and enjoyable.

We hope that these videos will help you create the perfect online learning for your students and address their personal needs. By avoiding the common pitfalls outlined in these videos, we are sure that you can assist your learners develop the necessary skills to flourish.

If you need any professional help in creating an online space, you can contact or call +1 (919) 234-5140 our ColorWhistle team. We are happy to offer our assistance.

Which videos did you like? Have we missed any of your go-to-guides? Do share them in the comments section below.

Disclaimer: All the videos in this blog have been sourced from YouTube to enable easy learning experience for our readers. ColorWhistle does not own any of these videos.

40+ Branding Ideas & Inspiration

A creative brand design will help to maintain consistency throughout your business and also represent your brand values. In addition to logo design, branding includes designs for marketing, websites, or even the physical space of your business.

Smart branding is critical in today’s world as it helps to stand out from the competition. If you are not distinct, you’ll get lost in the sea of companies out there.

In this blog, we’ll introduce 40 branding ideas and inspiration that will help you get an idea of the branding approaches of businesses. We hope that you will find some examples that will resonate with your business.

Unique Brand Identity Ideas

Make use of the branding inspiration below to either create or revamp your brand’s visual experience.

To Conclude

Inspiration is all around you. Keep your eyes open. From the above examples, take notes of what works for these brands and what the designs reflect.

Once you have figured out the type of branding you want for your business, you can hire a branding expert to design exactly what you need.

Also, it is never too late to start your branding. Use our blog as an inspiration and kick-start the process and stay ahead of the competition.

If you are in need of branding solutions, you can reach out to ColorWhistle at any time. We can help to build a unique identity for your brand. Our holistic branding services will help to impress your new and existing clients and live up to the standards of excellence. Contact us or give us a call +1 (919) 234-5140. We can build solutions that will help you get a premium edge over the competition.

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