Pros and Cons of Outsourcing Digital Marketing

You are well aware that you need help with digital marketing and understand that it is the best way to get exposure and to generate more qualified leads. Now, the big question is, should you outsource digital marketing? If you are contemplating on whether outsourcing your digital marketing is worth it? Or, if you could manage it by yourself, we can help. To help you make an informed decision, in this blog, we will explain the pros and cons of outsourcing digital marketing. We’ll also offer a recommendation on the right path you must choose.
Before we dive into the pros and cons, we’ll give you a little spoiler alert! Outsourcing is the best option.
Why?
According to Small Biz Genius, ‘59% of companies use it to cut costs. This way, they don’t have to invest in the workspace or equipment. What’s more, 57% of companies feel outsourcing lets them focus on their core business, and 47% use it to solve capacity problems.’ But, outsourcing digital marketing needs is not a suitable option for everyone. If you want to grow your business really fast and get hundreds of leads within a short period of time, outsourcing will not be a good option for you. To achieve all this, you either need a magic wand or a miracle!
That said, do your requirements sound like this?
  • You need consistent leads
  • You want to have a greater online presence
  • You want to well then your current situation
  • You want to be more visible than your competitors

These are some significant reasons for investing in digital marketing.

First off, what do we mean by digital marketing?

Digital marketing is not only about SEO, content creation, social media, enhancing your website, or lead generation.

It is a combination of all this.

Digital marketing is creating awareness and demand for a product or service among the target audience, driving them to a website, and helping them to take action.

So, if you are thinking about amplifying your digital presence, these are the skills that are required,

There are a few ways in which these skills can be acquired.

  • Hire in-house

    – Might not have all the necessary skills and may need to outsource for skillset or add multiple headcounts
  • Hire a solopreneur or freelancer

    – Cheaper than hiring in-house. But, you have to hire multiple freelancers to get the skill set you require
  • Full-service digital marketing agency

    – The good thing about outsourcing digital marketing to a mid-sized agency is that they will have the skill set you require and will not increase your overhead price tag

Pros and Cons of Outsourcing Digital Marketing of your Company

Today, there are professional marketing agencies that specialize in digital marketing, similar to web design and web development companies that create a website. You can easily outsource the work of marketing in the digital world to these companies and be relieved of your burden. This simple act can save you a lot of time and help you concentrate on your core strengths of running the business.

Like every coin, even outsourcing digital marketing work has both advantages and disadvantages.

Cons

  • You might lose the personal touch in the marketing activities done on behalf of your company. You might have to face a lot of initial internal inhibitions in you. However, it is for the greater good of your company, and hence, the sooner you get over these insecurities and inhibitions, the better it is for the company and you.
  • Brand identity might get diluted. There will always be a difference in the work that you do for you and what others do on your behalf. This is why you should properly communicate about your idea about the brand to the concerned people while outsourcing digital marketing
  • If you change the agency frequently, the brand image of your company will lack consistency. So, you have to make sure you employ one agency for a long time. This will ensure consistency in your brand image.
  • You may not be the only customer they are working for. So there might be potential delays in completion of the project 

There are some other disadvantages of outsourcing digital marketing activities for creating and building your brand identity. Having said all these disadvantages, it is important for you to understand the advantages of using a professional digital marketing agency.

Pros

  • A professional agency that specializes in digital marketing will know what to do and how to do it. As their staff is more experienced in digital marketing, it makes them better equipped to take care of the marketing for your company
  • It frees up a lot of crucial time for you. You can concentrate on other ways of expanding your business. This will ensure that the job is not only done efficiently but also effectively.
  • Just as hiring a web design and web development company reduces the designing cost for you, the advantages of hiring a marketing agency for digital marketing is also a cost-effective solution. Instead of hiring in-house, you can get the job done in a fraction of the cost without compromising on the quality of the work
  • Whether you are setting up a new website or planning to start a new digital marketing campaign, working with companies who outsource digital marketing can help you get better SEO for your web projects

Keep in mind that there are pros and cons of outsourcing and in-sourcing. So, create a list of your needs before making a choice. 

Should You Outsource Your Digital Marketing? How To Make the Right Decision?

Working with external experts definitely has many advantages. The burden of not maintaining a full workforce will also help brands during the initial stages of growth. 

Due to COVID-19 pandemic, many businesses are operating in a changing environment. According to the Economic Times, many companies are expected to outsource their work during this time. 

The 2020 Global Managed Services report, based on a survey of 1,250 executives in 29 countries including India, said that 45% of organizations will outsource more than in-sourcing in the next 18 months, with 57% citing security risks as a key challenge of managing IT in-house. 

In the coming years, from web design to digital marketing, outsourcing any kind of work is going to exponentially grow. Even you can enjoy these benefits with the right marketing partner by your side. 

In conclusion, there are many benefits to outsourcing your digital marketing requirements to a digital marketing agency. You just have to find out how to leverage the advantages properly.

If you need any help with your digital marketing efforts, do not hesitate to get in touch or call    +1 (919) 234-5140 our ColorWhistle team. We have amazing talents who are well versed in the digital marketing arena. Our team can amplify your online presence and provide you with the value that can help to move your business in the right direction. 

Why Branding is essential for Digital Marketing?

Branding will play a vital role in your digital marketing strategy for 2020 and beyond. It adds value to your business and increases your chance of acquiring new customers.

There are many long-term gains associated with developing a consistent digital brand strategy. You will not only see an improvement in ROI but also a boost in intangible assets such as,

  • Brand awareness
  • Loyalty
  • Advocacy

The above 3 assets are priceless in this competitive age of marketing and advertising.

According to Smallbizgenius, it takes 5 to 7 impressions for people to remember your brand. So, having a solid digital branding strategy is vital.

Many believe that digital branding focuses only on logo, images, or page layout. But, it’s much more than that.

We are in a world with many online touchpoints such as websites or apps, search engine results, online reviews, social media discussions, and more. Potential customers will make a decision on whether to opt for your brand only after experiencing your brand in the digital space.

Branding plays an integral role in bridging the gap between your brand and your customer. It will reflect the level of care on how you market your brand.

Let’s explore more about why branding is important for digital marketing.

The Role of Branding in Digital Marketing

Here are some of the important roles that branding plays in digital marketing.

  • Create a strong impression

    Many customers are drawn towards visual representations as opposed to mundane proclamations. So, branding helps to decipher your message accurately and tell the story of your brand.

  • Build your uniqueness

    Branding is like DNA. It informs your potential and existing customers what makes you unique

  • Attract new customers

    Today’s consumers have many options. This consequently increases the level of competition. Branding can help you stand out from the crowd and help consumers to connect with your brand

  • Makes content memorable

    Adding images in your content will help to keep your reader’s attention, make your content memorable, help you get more social shares, and make your content rank better through image SEO

  • Drive conversion

    When you build a marketing campaign for your products or services, the marketing materials, images that connect with your brand, colors etc will shape how customers view your business and can help with conversions

  • Makes your brand visible

    When it comes to CRO (Conversion Rate Optimization), concise design decisions, changing the color or placing the CTA button in a different area can make a significant difference in the visibility and conversion 

No matter the industry you are in, digital branding will apply. Have a clear idea of how branding can affect your business, and you can use it to market your talent, skills, or expertise.

Branding + Digital Marketing - Benefits for Professionals

Here are some ways of how branding can help if you are a professional. 
  • Authors

    If you are an author, branding can improve your chances of visibility among literary agents
  • Attorneys

    As an attorney, if you concentrate more on branding your digital marketing collaterals, you will put your practice in front of people who are looking for your service
  • Real estate agents

    If you are a real estate agent, branding will help your digital marketing efforts by improving your chances of working with people who are looking to buy or sell properties 
  • Consultants

    As a consultant, branding will make you look credible in the eyes of most of your consumers and make it easy to interact with you 
  • Pastors & Spiritual Leaders

    If you are looking to build a congregation or gain more followers, branding will help to amplify your marketing efforts in growing that congregation
  • Public officials

    As a public official, how you portray yourself will make help you win the hearts of the public. Branding can help you a lot when you run the election campaigns
  • Entertainers

    As an entertainer branding will help you attract people or bring more eyeballs to your production house. Any digital marketing efforts you employ will also look professional
  • Anyone other businesses

     If you are in the business of offering a product or service, your digital branding will help the audience with their decision-making process
No matter the industry you are in, digital branding will apply. Have a clear idea of how branding can affect your business, and you can use it to market your talent, skills, or expertise.

Branding + Digital Marketing - Benefits for Organizations

If you are an organization, digital branding will put you way ahead of the curve. When you formulate a branding strategy, it will bring amazing ROI on your digital marketing efforts and help you build relationships with your target audience. Here are some ways in which digital branding can be beneficial if you run an organization.

  • Corporations

    Consumers expect a high level of transparency from corporations. If you are a corporation, then building a robust digital branding plan will help to easily reach your target audience and understand them. This will help with your marketing as well as business operations

  • Non-profits

    Branding plays a crucial role in improving awareness for your cause and it is also critical for funding. If you are an NPO, branding will convey your organization’s message  and help with digital marketing efforts

  • Small and medium-sized businesses

    If you fall under this category, strong digital branding will help to convey how you differ from the rest of the business. And the best part is, branding will put you in the right position to win in your digital marketing activities

Here is an infographic that clearly highlights the connection between digital marketing and branding.

Why Branding is essential for Digital Marketing?

Final Thoughts

It doesn’t matter if you are just an individual looking for opportunities to profit from your expertise or an organization who wants to attract more audience, branding should be one of your top priority. The decisions you make in branding will play a crucial role in your identity, visibility, and credibility,

Since today’s customers use online platforms to make a decision, a robust branding strategy will help improve customer acquisition, lead generation, content consumption, and brand awareness. At the end of the day, your business depends on it.

If you need any help with your branding and digital marketing efforts, do get in touch with our ColorWhistle team or call us +1 (919) 234-5140. We can come up with strategies that will help your customers think…hey I should invest in these people.

We would love to hear your thoughts or address questions you may have. So share them in the comments section below.

Importance of Graphic Design in Digital Marketing

Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.

Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.

So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.

What is Graphic Designing?

Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.

According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’

How Essential is Graphic Design to Digital Marketing?

“Good design is obvious. Great design is transparent.” – Joe Sparano

As an entrepreneur, you will definitely be proud of your business. So shouldn’t your images reflect that too? Will you show up for a red carpet in your sweatpants? Nope. You will dress to impress. Likewise, graphic designs are the red carpet outfit of your business.

Here are some more compelling reasons why graphic design is essential for digital marketing.

1. Build your Own Unique Identity

When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd.

2. Design Can Better Convey a Message Than Words

The age-old phrase, ‘A picture is worth a thousand words’ couldn’t be more true. Graphic design is important for any business that is looking to make a positive and long-lasting impression. When it comes to spreading the message about your business, the design gets the attention first and then the words. Together, they convey a powerful message. For example, in the Apple logo, there is not even a tagline, but the design speaks better than words for the brand.

3. Improve Sales

It is no surprise that humans are visual creatures. That is why people are attracted to uniquely designed things. Through quality designs, people may get a message that your company will deliver high-quality products or services. They get such types of impressions when they see a unique logo design, business card, and other such designs.

4. Deliver Brand Message

Graphic designers play an important role in conveying the brand message of your product or service in unique ways. A good graphic designer can communicate your offerings in the form of reports, charts, and illustrations. Moreover, a good creative agency like ColorWhistle can do wonders for your brand and propel it to a great extent.

5. Graphics Surpass Languages

People can only read this blog if they have a good grasp of the English language. However, no matter what their primary language is, people can understand themes and images. The same is applicable to any kind of image or visual aid. As the internet breaks down geographical barriers, appealing to a multilingual audience is important. Graphic design is one of the best ways to achieve it.

How to Use Graphic Design in Digital Marketing?

Graphic design in the digital marketing field is currently booming. The demand for designers who specialize in creating such types of marketing designs is also on the rise. When you are looking for a team to take on the job, knowing the various types of graphic designs that are widely used for digital marketing will help you find the right specialist you need.

1. Visual identity or Branding Graphic Design

A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience. Designers who specialize in visual identity design will create logos, typography, color palettes, and image libraries that will represent the personality of the brand.

2. Advertising and Marketing Graphic Design

Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are,

  • Postcards and flyers
  • Infographics
  • Newsletters
  • Annual reports
  • E-books
  • Brochures (print and digital)
  • Email marketing templates
  • PowerPoint presentations
  • Social media ads and banners
  • Retargeting ad graphics
  • Images for websites and blogs

3. User Interface Graphic Design

User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:

  • Web page design
  • Theme design
  • (WordPress, Magento Shopify, etc.)
  • Game interfaces
  • App design
  • 3D modeling

4. Motion Graphic Designs

Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are:

  • Digital advertisements
  • Animated logos
  • Trailers and presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Banners
  • GIFs

Industries That Need Graphic Designers

You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are,

  • Education
  • Fashion
  • Mobile app
  • E-commerce
  • Travel & tourism
  • Government agencies
  • Packaging and manufacturing
  • Software development companies

While we have listed some main industries, graphic designer impacts every sector on the planet. For example, if you run a small farm that sells canned apples, the label on the jar is graphic design. If you run a Fortune 500 company that sells gadgets, the advertising, and the packaging design is also a result of graphic design. Graphic design is everywhere. If you understand the impact, you’ll start appreciating it.

Latest Trends in Graphic Design to Power Digital Marketing

Marketing your company in the online world can be a challenging task. However, following modern trends in graphic design and applying it can make things easier. Here are some of the latest graphic design hacks followed in digital marketing.

1. Documents in Linked in Post

Instead of just sharing a post from your website in linked in, it’s cool to share it as a document that has the gist of the post you are intending to share.

You can either create a ppt or a pdf and upload it in Linkedin with your message. This will help the user to quickly scroll through the stuff as it displays as a cool slider within the application.

Sharing a document with impressive graphics will do the work of getting the user click and navigate to your actual website.

Here’s an actual example and a quick view of how it actually looks within the app

linkedin-slides - We-Work-instagram-story - instagram-feed-creative - Importance of Graphic Design in Digital Marketing
2. Creative Instagram Stories and posts

Stories are the new form of content that is trending in content marketing. Visually appealing and content rich stories go viral and help you to give your brand that push you wish to give via digital marketing.

Be creative, no matter how simple it is. Being original is the key and it is the original content that always sells.

Here is a quick example from We Work.

We-Work-instagram-story - instagram-feed-creative - Importance of Graphic Design in Digital Marketing
instagram-feed-creative - Importance of Graphic Design in Digital Marketing
3. Themed boards in Pinterest

Pinterest boards always have a huge fan following and the community is very active and promotes original content in a massive way.

Engage your audience by creating fun filled, attractive theme boards and keep them updated whenever there is a trend change or new trends come in the market. Use relevant hashtags to gain maximum visibility in this creative community.

Below is our Pinterest board. You’re welcome to have a look and follow us for inspirations and ideas in and around website design, website development and digital marketing 🙂

4. Twitter Fleets

Fleets in Twitter is a new addition by Twitter which are close to instagram stories. This new addition opens door for more value addition to your Digital Marketing tactics.

Here is a screenshot of how fleets are positioned in twitter. Image source: Techcrunch.com

twitter-fleets - Importance of Graphic Design in Digital Marketing

Apart from all of the above mentioned trends in graphic design that powers Digital Marketing, you can also try animated banners, minimally designed email templates and subtle graphic ads to attract your potential audience and convert them as clients.

Additionally, graphic design trends keep changing year after year. Our designers at ColorWhistle have written a detailed graphic design trends blog, do take a look so you can ask your team to design collaterals that are currently in trend.

To Sum Up

Graphic design plays an important role in the modern competitive business environment. Businesses need the help of graphic designers to create impressive marketing materials. To deal with competition, a graphic design strategy has become essential.

Hiring a graphic designer or seeking help from professional agencies to create a strategy is a safe choice because they will have the experience to handle your requirements. If you are looking for help, you can get in touch with our ColorWhistle team. Let the graphic design professionals at ColorWhistle turn your dreams and ideas into realistic revelations. We have provided countless eye-catchy designs for many of our clients.

Get started today by requesting a free graphic design quote! You can also call us +1 (919) 234-5140 at any time. Our graphic design services will prioritize user experience and create a final output you can proudly show off.

Top WordPress Digital Marketing Plugins

Being a digital marketer, are you looking for effective approaches to promote your business in the online space?

Today, WordPress provides effective digital marketing plugins that support you to boost your visibility in the competitive business environment. These powerful plugins assist you in every marketing activity including SEO, email marketing, tracking user experience, and many more.

Choosing the best WordPress digital marketing plugins that perfectly suit your business requirements and objectives can be overwhelming!

To assist you, we decided to recommend the top WordPress digital marketing plugins that increase your customer base and expand your online business growth.

Best WordPress Plugins for Digital Marketing

Here, we have consolidated the best WordPress digital marketing plugins based on certain criteria like features, popularity, rating, reviews, number of downloads, and more.

Let us explore the plugins.

Top WordPress SEO Plugins

Here, we have consolidated the best WordPress digital marketing plugins based on certain criteria like features, popularity, rating, reviews, number of downloads, and more.

Let us explore the plugins.

(A) Yoast SEO

Yoast SEO - Top WordPress Digital Marketing Plugins7

Out of all the WordPress plugins, Yoast SEO offers outstanding features to improve your SEO rankings. It has a user-friendly interface that impresses the WordPress world. Additionally, it provides step-by-step guidance for researching the keywords, creating excellent content, choosing the right topics & headings, and more.

Features in Free Version

  • Easy to customize titles and meta descriptions
  • Integrates with XML sitemap generator
  • Automatically assigns canonical URLs to avoid duplicate content
  • Provides cornerstone content and internal linking options
  • Translation friendly
    Supports Google Search Console

Features in Pro Version

  • Includes add-ons like Yoast Local SEO, Video SEO, News SEO, WooCommerce SEO
  • Easy to understand what your text focuses on through the insights tool
  • Allows to optimize the content for related keywords
  • Automatically suggests the internal link posts
  • Allows to identify 404 ‘page not found’ errors

Free Plugin Information

  • Version – 12.7.1
  • Active installations – 5+ million
  • Requires WordPress version – 5.2 or higher
  • Rating – 4.9 out of 5 based on 27,023 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • $89 – 1 site
  • $169.10 – 2 sites
  • $253.65 – 3 sites
  • Click here to learn more about pricing

(B) Google XML Sitemap

Google XML Sitemap - Top WordPress Digital Marketing Plugins

Google XML Sitemap is a file that lists out all the content of your website in XML(Extensible Markup Language) format. Search engines like Google, Yahoo, Bing find it easy to discover your web content and rank your website on the Search Engine Result Page(SERP).

Features in Free Version

  • Easy to translate the plugin via WordPress Codex
  • Supports all custom URLs
  • Allows to generate sitemaps

Free Plugin Information

  • Version – 4.1.0
  • Active installations – 2+ million
  • Requires WordPress version – 3.3 or higher
  • Rating – 4.9 out of 5 based on 2,099 reviews
  • Click here to download the plugin

(C) All in One SEO Pack

All in One SEO Pack - Top WordPress Digital Marketing Plugins5

All in One SEO Pack has a user-friendly interface with which you can optimize your website for better search engine rankings. By integrating this effective plugin, you can add tags, generate XML sitemaps, remove duplicate content, and manage SEO-based activities.

Features in Free Version

  • Supports Google’s Accelerated Mobile Pages(AMP), Google Analytics and Schema.org
  • Automatically crawls the changes made to a website
  • Allows to integrate APIs
  • Includes Nonce security
  • Automatically generates meta tags and descriptions
  • Easy to avoid duplicate content in WordPress blogs
  • Integrates with WPML
  • Compatible with PHP 7

Features in Pro Version

  • Supports WooCommerce and Google XML Sitemap
  • Integrates with Google Analytics tracking
  • Allows the users to control display settings

Free Plugin Information

  • Version – 3.3.4
  • Active installations – 2+ million
  • Requires WordPress version – 4.9 or higher
  • Rating – 4.4 out of 5 based on 488 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • Individual – $57
  • Business – $97
  • Agency – $419
  • To learn more about pricing, click here

Effective WordPress Forum Plugins

Below, we have consolidated a list of WordPress forum plugins that help you streamline your relationship with your community members.

(A) BBPress

BBPress - Top WordPress Digital Marketing Plugins16

BBPress is an easy-to-use plugin for building a streamlined community forum on your website. This plugin is highly extensible, easy to install, and safe to integrate. Further, it provides effective shortcodes and extensible customer support to build a strong community in the online space.

Features in Free Version

  • Easy to create multisite forums
  • Allows to customize templates
  • Compatible with Akismet

Free Plugin Information

  • Last updated – 7 days ago
  • Active installations – 300,000+
  • Requires WordPress version – 4.7 or higher
  • Rating 4 out of 5 based on 301 reviews
  • Click here to download the plugin

(B) BuddyPress

BuddyPress - Top WordPress Digital Marketing Plugins

BuddyPress is a flexible forum plugin that offers an extended platform to create an online discussion with profiles, activity streams, groups, messaging, and networking options. You can integrate BuddyPress & BBPress to get a more advanced forum dashboard.

Features in Free Version

  • Compatible with any of the WordPress themes
  • Allows to create and update profiles
  • Easy to send private messages to community members.
  • Supports Akismet

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 200,000+
  • Requires WordPress version – 4.7 or higher
  • Rating 4.2 out of 5 based on 327 reviews
  • Click here to download the plugin

(C) Discussion Board

Discussion Board - Top WordPress Digital Marketing Plugins13

It is easy to add forums to your WordPress education, e-commerce, and other niche-related websites with the help Discussion Board. After installation, this plugin directs you to a page with three sections like login, add a new topic, view existing topics to select a section based on your requirement. By integrating this powerful plugin, you can activate a complete front-end secure log-in system.

Features in Free Version

  • Compatible with any WordPress theme
  • Provides shortcodes for displaying forms, list of topics, etc

Features in Pro Version

  • Responsive friendly
  • Easy to create sub-discussion boards
  • Allows different access permission for each board
  • Easy to upload images and update user profiles
  • Allows to subscribe for favorite boards & topics
  • SEO friendly

Free Plugin Information

  • Last updated – 7 months ago
  • Active installations – 2,000+
  • Requires WordPress version – 4.3 or higher
  • Rating 4.9 out of 5 based on 27 reviews
  • Click here to download the free version of the plugin

Pricing Details of the Pro Version

  • Basic – $49/year
  • Pro – $89/year
  • To know more about the pricing, click here

Best WordPress Tracking Plugins

Check out these WordPress tracking plugins to monitor the activities of the users on your WordPress business websites.

(A) Simple History

Simple History - Top WordPress Digital Marketing Plugins1

Simple History is one of the best WordPress plugins that monitor user login/logout sessions, menu edits, theme changes, image uploads, plugin activations, widget addition/removal, and other activities. By integrating this simple plugin, it is easy to view the tracked results from your WordPress dashboard or preferred page.

Features in Free Version

  • Easy to monitor the activation and deactivation of Jetpack modules
  • Allows to add fields to post and pages through Advanced Custom Fields (ACF)
  • Compatible with third-party plugins that include
  • User Switching, Enable Media Replace, Limit Login Attempts, Beaver Builder, Redirection, and Duplicate Post
  • Integrates with RSS feed
  • Supports multi-sites
  • Translation friendly

Free Plugin Information

  • Last updated – 5 months ago
  • Active installations – 100,000+
  • Requires WordPress version – 5.2 or higher
  • Rating – 4.9 out of 5 based on 284 reviews
  • Click here to download the plugin

(B) Activity Log

Activity Log - Top WordPress Digital Marketing Plugins15

Activity Log is a free WordPress plugin that helps to track user activities on your website. This powerful plugin provides 24/7 tracking, hazard identification, and email notification monitoring features to both single and multi-sites. Also, this plugin is useful in tracking post uploads, plugins & themes activations/deactivations, categories deleted/inserted, etc.

Features in Free Version

  • Integrates with BBPress builder
  • Supports WooCommerce
  • Easy to export activities to CSV file format
  • Compliant with General
  • Data Protection Regulation (GDPR)
  • Translation ready

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 100,000+
  • Requires WordPress version – 4.4 or higher
  • Rating – 4.2 based on 5 out of 58 reviews
  • Click here to download the plugin

(C) Stream

Stream - Top WordPress Digital Marketing Plugins6

Stream is a lightweight WordPress tracking plugin that organizes the user activities in chronological order and allows you to easily filter by user, role, context, action, or IP address. Also, it supports a multisite view of all activity records, excludes certain user activities, and uses WP-CLI command to query records.

Features in Free Version

  • Integrates with BBPress and BuddyPress
  • Compatible with Gravity Forms, Jetpack, WooCommerce, Yoast SEO, and more
  • Allows to export activities to CSV or JSON file format
  • Easy to report bugs on GitHub
  • Translation support

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 40,000+
  • Requires WordPress version – 4.5 or higher
  • Rating – 4.3 out of 5 based on 72 reviews
  • Click here to download the plugin

Top WordPress Plugins for Analytics

We have lined up the best WordPress analytics plugins for your WordPress website that guide you to take appropriate actions based on the intention of your site visitors.

(A) MonsterInsights

MonsterInsights - Top WordPress Digital Marketing Plugins8

MonsterInsights is the most popular WordPress plugin that easily integrates websites with Google Analytics dashboard to understand the users’ intentions. This plugin is used by many of the top businesses like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. With the help of this plugin, you can easily build conversion tracking, lead generation, and survey forms.

Features in Free Version

  • Includes various custom reports that include audience report, behavior report, content report, etc
  • Integrates with WooCommerce, Easy Digital Downloads, Custom Dimensions, Yoast SEO and Facebook Instant Articles
  • General Data Protection Regulation (GDPR) compliant
  • Supports Cookie Notice and CookieBot
  • Compatible with Google AMP Consent Box, Google AdSense, Google Optimize and Chrome
  • Integrates with Pretty Links, Thirsty Affiliates, and others
  • Manages multi-sites
  • Operates with WPForms, Contact Form 7, Gravity Forms, Formidable Forms, and more

Features in Pro Version

  • Integrates with LifterLMS, and MemberPress
  • Compliant with California Consumer Privacy Act (CCPA), Privacy and Electronic and Communication Regulation(PECR), Personal Information Protection and Electronic Documents Act (PIPEDIA), and other privacy regulations
  • Easy to track outbound & affiliated links, file downloads, forms, posts, categories, tags, media, URL hashtags, and other platforms
  • Supports Elementor, Divi, Beaver Builder, and Ninja Forms

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 2+ million
  • Requires WordPress version – 3.8 or higher
  • Rating – 4.5 out of 5 based on 1,792 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • Plus – 99.50/year
  • Pro – 199.50/year
  • Agency – $399. 50/year
  • To know more about pricing, click here

(B) ExactMetrics

ExactMetrics - Top WordPress Digital Marketing Plugins14

ExactMetrics is one of the powerful and user-friendly WordPress Analytics plugins that help to enhance your business growth with data-driven decisions and custom analytics reports. Reputed companies including Microsoft, Quickbooks, Pizza Hut, Delta, Pepsi, Coldwell Bankers, and many others are using it.

Features in Free Version

  • Displays the Google Analytics reports on the WordPress dashboard
  • Integrates with WooCommerce, Easy Digital Downloads, and MemberPress
  • Compliant with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)
  • Easy to track file downloads, outbound links, custom dimensions, referrals, events, pages, posts, and others.
  • Supports Google AdSense, Google AMP, Google Optimize, Search Console and Yoast SEO
  • Compatible with WPForms, Contact Form 7, Gravity Forms, Formidable Forms, etc
  • Built with automatic scroll tracking functionality
  • Integrates with Pretty Links and Thirsty Affiliates

Features in Pro Version

  • Integrates with LifterLMS
  • Compliant with Privacy and Electronic Communications Regulation (PECR), Personal Information Protection and Electronic Documents Act (PIPEDA), and other privacy regulations
  • Easy to track outbound & affiliated links, file downloads, forms, posts, categories, tags, media, URL hashtags, and other platforms
  • Provides custom dashboard widgets
  • Supports Ninja Forms

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 1+ million
  • Requires WordPress version – 3.8 or higher
  • Rating – 2.4 out of 5 based on 1,345 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • Plus – $99.50/year
  • Pro – $199.50/year
  • Agency – $399.50/year
  • Need more sites – $699.50/year
  • To know more about pricing, click here

(C) Analytify

Analytify - Top WordPress Digital Marketing Plugins

With the help of Analytify WordPress plugin, it is easy to embed Google Analytics on your website dashboard. This customizable plugin provides statistics for individual pages, posts, portfolios, galleries, testimonials, and others. Moreover, it includes great tracking features for supporting e-commerce businesses.

Features in Free Version

  • SEO optimized
  • Provides widgets for Google Analytics dashboard
  • Compatible with WPML
  • Supports Search Console

Features in Pro Version

  • Supports WooCommerce, Easy Digital Downloads
  • Provides real-time campaign statistics of a website on WordPress dashboard
  • Provides shortcodes for custom statistics reports and widgets
  • Allows to report bugs on GitHub
  • Provides social media statistics
  • Easy to send and receive email notifications
  • Provides Google Analytics goals tracking

Pricing Details of the Pro Version

  • Personal – $39
  • Small Business – $69
  • Agency – $99
  • Developer – $199
  • To know more about pricing, click here

Best WordPress Plugins for Social Media Marketing

Below, we have collected the social media marketing WordPress plugins for helping you establish an active presence on social media platforms.

(A) Monarch

Monarch - Top WordPress Digital Marketing Plugins10

Monarch by Elegant themes is an intuitive social media WordPress plugin. This customizable plugin connects 35+ social sharing networks and displays the icons of various posts, pages, and other platforms. Also, you can easily customize the button shapes, sidebar buttons, and inline buttons offered by the plugin.

Features in Pro Version

  • Includes floating sidebar
  • Easy to place social media sharing buttons on images and videos
  • Provides automatically triggered pop-up and fly-in options
  • Allows to display icons in a preferred orientation
  • Responsive friendly
  • Provides a custom panel on the WordPress dashboard

Pricing Details of the Pro Version

  • $89/year
  • $249 for lifetime access
  • To know more about pricing, click here

(B) Sassy Social Share

Sassy Social Share - Top WordPress Digital Marketing Plugins4

Sassy Social Share is a lightweight WordPress social media plugin with enticing social media icons to redirect visitors to the social media pages. Your website users can also share the content over various social media platforms including Facebook, Twitter, Google, LinkedIn, WhatsApp, Tumblr, Pinterest, Reddit, and many more.

Features in Free Version

  • Compliant with General Data Protection Regulation (GDPR)
  • Provides custom URL shortening services
  • Supports multi-sites and Hypertext Transfer Protocol (HTTP)
  • Compatible with Gutenberg and myCRED
  • Allows to customize icons shape, size, and color
  • Provides standard and floating layout for social share icons
  • Responsive friendly and retina ready
  • Integrates with Accelerated Mobile Pages (AMP)
  • Supports WooCommerce
  • Compatible with BuddyPress and BBPress

Features in Pro Version

  • All features in the free version
  • Easy to add a Pinterest button and ‘Click to Tweet’ snippet on images and webpage content
  • Allows to display social share icons in a layover pop-up
  • Displays a number of shares of webpages in the admin dashboard
  • Allows to configure the position of buttons
  • Display GoodReads social share icon

Features in Premium Version

  • All features in free and Pro Version
  • Integrates with Social Share Analytics and Recover Social Share Counts plugin

Free Plugin Information

  • Last updated – 3 weeks ago
    Active installations – 100,000+
  • Requires WordPress version – 2.5 or higher
  • Rating – 4.8 out of 5 based on 288 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • Single site – $11.99
  • Up to 5 sites – $33.99
  • Unlimited sites – $99.99
  • To know more about pricing, click here

Pricing Details of the Premium Version

  • Single site – $29.99
  • Up to 5 sites – $69.99
  • Unlimited sites – $199.99
  • To know more about pricing, click here

(C) Social Warfare

Social Warfare - Top WordPress Digital Marketing Plugins3

By integrating Social Warfare plugin for your WordPress website, you can add stunning social share buttons on your website for various social media networks like Facebook, Twitter, Pinterest, LinkedIn, Mix, and more. The plugin provides multiple widgets, customizable options, shortcodes, 6+ button shapes, 8+ color themes, etc.

Features in Free Version

  • Allows to display floating share buttons
  • Easy to showcase accurate share counts using APIs
  • Integrates with Frame Buster
  • Mobile friendly
  • Easy to display the buttons at the preferable locations

Features in Pro Version

  • Easy to reactivate, track and display Twitter Tweet counts
  • Compatible with share recovery tool
  • Easy to activate Twitter Cards
  • Supports Google Analytics

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 60,000+
  • Requires WordPress version – 4.5 or higher
  • Rating – 3.3 out of 5 based on 166 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • Single site – $29
  • Up to 5 sites – $89
  • Up to 10 sites – $139
  • Unlimited – $349
  • To know more about pricing, click here

Effective Email Marketing WordPress Plugins

Below, we have listed the email marketing WordPress plugins for your website that assist you in reaching prospective audiences through emails.

(A) Mailchimp

mail Chimp - Top WordPress Digital Marketing Plugins2

Mailchimp is the most popular and active email marketing plugin for WordPress websites. It provides access to multiple third-party plugins that enhance the functionality of the plugin. By integrating this plugin, it is easy to design attractive opt-in forms, integrate with multiple forms, create beautiful sign-up forms, and many more.

Features in Free Version

  • Compatible with Contact Form 7, Gravity Forms, Ninja Forms 3, and WPForms
  • Supports WooCommerce
  • Integrates with BuddyPress, MemberPress, Events Manager, Easy Digital Downloads, etc
  • Supports Google reCAPTCHA

Features in Pro Version

  • Supports multiple form submission through AJAX
  • Easy to send instant email notifications
  • Allows to customize the visual appearance of forms
  • Provides reports of the performance of sign-up forms

Free Plugin Information

  • Last updated – 1 month ago
  • Active installations – 1+ million
  • Requires WordPress version – 4.6 or higher
  • Rating – 4.8 out of 5 based on 1,255 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • Hobbyist – $59/year
  • Professional – $99/year
  • Agency – $149/year
  • To know more about pricing, click here

(B) MailPoet

MailPoet - Top WordPress Digital Marketing Plugins12

MaiPoet is an advanced WordPress email marketing plugin that provides outstanding features to reach a vast target audience through emails. With this plugin, you can receive emails automatically signed with the Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) and send 50,000 emails within an hour.

Features in Free Version

  • Easy to build and send newsletter subscription forms
  • Allows to manage subscribers lists
  • Automatically send email notifications for recent posts
  • Easy to send automated welcome emails, upsell emails
  • Supports WooCommerce
  • Compliant with General
  • Data Protection Regulation (GDPR)
  • Automatically shares blog posts with subscribers

Features in Pro Version

  • Easy to analyze the performance through visual reports
  • Translation friendly
  • Supports GitHub and LogicalTrust
  • Includes 50+ email templates
  • Allows to send custom emails by segmenting the subscribers

Free Plugin Information

  • Last updated – 1 day ago
  • Active installations – 100,000+
  • Requires WordPress version – 4.7 or higher
  • Rating – 4.6 out of 5 based on 812 reviews
  • Click here to download the plugin

Pricing Details of the Pro Version

  • $167.59/year for 1,250 subscribers
  • $223.46/year for 1,500 subscribers
  • $279.32/year for 2,000 subscribers
  • To know more about pricing, click here

To Sum Up

Some of the reputable websites like CNN, The New York Times, eBay, BBC America, Bloomberg America, and Facebook Newsroom are using WordPress for their digital marketing activities.

By integrating the amazing WordPress digital marketing plugins, you can optimize your webpages for SEO, track the traffic on your site, reduce image size without quality loss, secure the website from hacker attacks, and much more.

At ColorWhistle, we have skilled digital marketers and professional WordPress developers who can assist you in establishing a strong online base and make you stand out in the competition curve. Drop us a message or call us +1 (919) 234-5140 at any time. We are happy to work with you!

Do you have experiences working with any of these above plugins? Leave your thoughts in the comments below. We are happy to hear back from you!

Note – All the plugin information mentioned in this blog have been curated at the time of writing.

Membership Websites for E-learning Business

The e-learning industry is booming. According to a report from Global Newswire, the e-learning industry is expected to hit $325 billion by 2025.

Professional membership websites have the power to turn your online education website into a revenue-generator hub. E-learning membership websites can generate an active income for your online education business, help you maintain a robust online presence, attract potential learners, and stand out from your competitors.

If you are looking for ideas for a steady stream of income for your e-learning business, a membership website can help you there. In this article, we will walk you through the importance and framework of building an amazing e-learning membership site that makes you stay connected with the learning aspirants.

Let’s jump right in.

Benefits of E-learning Business

Online education offers a flexible and customizable learning experience to enormous learning aspirants at affordable prices. A report from the E-learning industry, online education is anticipated to be a $37.6 billion market this year.

E-learning has emerged as a profitable medium for education businesses. Many schools, organizations, and companies provide online training for students and employees through education articles, skills-development videos, seminars, and many more.

Types of E-learning​

Below, we have listed a few best e-learning types

  • Computer-Managed Learning (CML) is an electronic information management system for assessing, managing, storing, and retrieving the performance and databases of trainees and students
  • Computer-Assisted Instruction (CAI) is a computerized instructional program that monitors the performance of learners
  • Synchronous online learning allows multiple learners to engage with e-learning platforms at the same time from various locations
  • Asynchronous online learning allows learners from various locations to individually access the online education mediums at varied time-slots
  • Adaptive e-learning offers a personalized learning platform to the students with different learning purposes and abilities
  • Collaborative online learning refers to the process of group studies where learners can enhance their communication and team management skills

Effective Ways to Grow Your E-learning Business

Below, we have lined up certain ways to enlarge the reach of your e-learning business among a sizeable group of the potential audience.

  • Social media marketing
  • Content marketing
  • Press release
  • Guest blogging
  • Automation email marketing
  • Paid advertising

By choosing the right e-learning type, you can provide a seamless learning experience to your learners and make them master the concepts at their own pace.

Develop Your E-learning Business Through Membership Site

Membership sites are a gated/walled part of your website that offers exclusive content, courses, services, products, etc. Professional membership websites have the power to turn your online education website into a revenue-generator hub.

We have written a detailed article on how to create a WordPress membership website,.do take a look to learn more.

Types of Membership Site Models

Here are the various types of membership site models that fulfill your e-learning business objectives.

  • Drip feed – With the help of this membership model, you can offer services on a monthly basis and receive a monthly payment
  • All-in-one membership – By incorporating this model, it is easy to provide access to the subscribers for all services and receive fixed upfront payments
  • Online course – By providing online courses to subscribers, you can easily generate revenue for your online education business
  • Service model – It is easy to earn income for your online business by offering services related to your niche. 

Framework for Developing E-learning Membership Site

Before constructing a home, you will discuss with a professional architect about your ideas & plans like the positioning of each room, quality of construction materials, heights of the ceiling, and others to frame an outline of the house. This supports engineers to build a house according to your expectation.

Likewise, establishing an online education business does not happen overnight. Hence, it is vital to plan an outline before hopping into the e-learning business. Deciding on the prices of online courses, services to offer, audience to target, and effective ways to deliver online coaching are crucial.

With the help of instructional design models in e-learning, you can easily build a framework. These instructional design models will assist you in framing a perfect e-learning program to establish an active online presence.

Top Instructional Design Models

  • Analysis, Design, Development, Implementation and Evaluation (ADDIE) Model is a popular instructional design framework that involves a step-by-step process for building an effective online education business
  • Successive Approximation Model (SAM) includes various phases – preparation, iterative design, and iterative development that establishes an amazing learning platform
  • Kemp Design Model comprises 9 stages to plan, design, develop, implement, etc for framing a successful online training program
  • Dick and Carey’s Model involves 9 steps to assist you in formulating a powerful online education business that will truly benefit your online learners and trainees

Popular E-learning Tools for Membership LMS

Features like automation, responsiveness, API integrations, gamification, online assessments, and many others will provide a user-friendly experience to the learners.

There are multiple tools for implementing enrollment, gamification, assessment, communication, and more. By integrating the appropriate e-learning tools, you can cultivate an amazing e-learning membership community.

To help you find the best tools that take your e-learning membership websites to heights, here we have hand-picked a few based on ratings, features, popularity, usage, etc.

1. Online Learner Enrollment and Community Tools

To build a robust e-learning membership website, it is crucial to build online enrollment for providing quality services, preventing unauthorized access, and implementing high-level security. Here are some tools that will help you do the same.

A) Vasto Software

With Vasto Software, you can easily manage the enrollments and payments online. It provides automated data verification, tailored communication, mobile-friendly registrations, and other features for effective enrollment management.

B) GoSignMeUp

GoSignMeUp helps to enroll, track, and manage the registration and payment of your online learners. It delivers paperless registrations, reduces enrollment costs, and much more.

2. Best Tools for Gamification Content

Gamification is emerging as a robust mechanism in e-learning because it enhances the learners’ participation level during sessions. 67% of learners reported that a gamified course was more motivating than a traditional course.

Here we have listed a few excellent gamification tools that provide an immersive teaching approach and better knowledge retention to the learners.

A) ThingLink

ThingLink allows you to create LMS using engaging content. It accelerates the curiosity of learners to master things and expand their knowledge. It is possible to provide virtual learning experiences to the students by augmenting the images, videos, virtual tours, music, and more.

B) Kahoot

With more than 50% of US educators using Kahoot, it is possible to create quizzes, host live games, and more. All these activities will depend on the lesson concepts, therefore, you can make learners master each of the concepts via games and fun tasks.

C) Scratch

Scratch, a popular e-learning tool builds a rich LMS by allowing learners to showcase their creative skills to the outside world. You can combine music, graphics, and photos to create interactive games, animations, and slideshows.

3. Top Tools for Online Assessment and Certification

The major goal of hosting an online assessment is to understand the capabilities of the learners and provide coaching accordingly. Below, we have rounded up the best tools for online assessment and certification.

A) Quizlet

With the support of Quizlet’s free study sets, study modes, and in-class games you can instantly create a highly interactive LMS. This powerful e-learning tool offers several assessment options to create study reminders, learning progress checkpoints, etc.

B) Socrative

Socrative is one of the efficient e-learning tools that allows you to launch a mini-quiz, raise poll questions, assign quick assessment tasks, and so on. It is a cloud-based learner’s response system to instantly examine the understanding level of the learners.

C) Edmodo

Edmodo lays a perfect communicative foundation between you and the trainees during distance learning. It is easy to create online collaborative groups, provide lesson materials, create quick questions, share digital assignments, analyze performance, etc.

 

Hence, with powerful LMS tools, you can boost the engagement of learners, provide quality rich content, and establish control over course administration, documentation, tracking, reporting, etc. If you like to learn more about the top interactive e-learning web apps, click here.

Our Website Development and Digital Marketing Services for your E-learning Business

Establishing an e-learning membership web presence in the online sphere is not a piece of cake. Being an online educator, you have to reach a vast number of learning aspirants, earn money from your education business, attract potential learning aspirants, keep learners active at your e-learning curriculum, and many more.

One of the best ways to be free from all these is by collaborating with the skilled education web design, development, marketing service providers. They will take the complete responsibility of all the design, development, and promotion activities to help you in building a thriving online education business.

At ColorWhistle, we have professionals to design, develop, and market your e-learning membership websites. We can establish an influential online community and expand the engagement of the members.

Also, we deliver appealing feature-rich e-learning membership websites with responsive design, security compliance, API integrations, and more.

We have profound experience and knowledge in operating with e-learning LMS platforms like LearnDash, Moodle, Podia, eFront, Blackboard, Kannu, Workday, Litmos, Skillsoft, etc. Our educational digital marketers will help you better attract learning aspirants and make a mark in the e-learning world.
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Are you excited to kick start your e-learning business by building a profitable membership website? Feel to drop us a line or give us a call +1 (919) 234-5140 at any time. We extend our arm of support to you always!

If you are a newbie to the e-learning industry leave comments about the challenges you are facing to boost your education business revenue. We will help you fix it.

Reasons Why Online Education Businesses Should Invest in AR/VR

Augmented reality(AR) and virtual reality(VR) have turned online education platforms into an engaging and active learning medium. By providing many perks including enhanced interactivity, improved retention, increased learning performance, etc, these simulation-based technologies have taken online education business to impressive heights!

If you are looking for the best ideas to boost the engagement of the learners in your online curriculum, then investing in AR/VR would be an ideal choice! Learners enjoy those immersive learning methods and more likely to stay connected to your online education platform from anywhere.

In this blog, we will explain the importance and benefits of AR/VR for the online education business. By integrating these excellent technologies into your online education websites, you can provide the best user-experience to the aspirants.

Why Should you Invest in AR/VR?

In this post, we have lined up the vital role played by AR/VR technology in various online education businesses.

Let’s get started.

1. What is AR/VR Technology?

Before learning about the importance of AR/VR for your online education business, let’s take a short peek about what AR and VR are.

According to Wikipedia, ‘Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.’

For instance, kids kicking an alien spacecraft in online games wearing Google Glasses.

On the other side, according to Marxent, ‘Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds’. Using VR devices such as HTC Vive, Oculus Rift, and Google Cardboard, users can be immersed in virtual environments.

The combined version of AR/VR becomes the backbone of the online education business. It has shifted the traditional learning practices and has laid an active learning platform for many learners.

As AR/VR help capture the attention of learners, professional educators, tutors, and teachers consider AR/VR to be a tremendous breakthrough. Most of the e-learning businesses have embraced AR/VR technology to make a mark in the online education business.

Hence, by integrating AR/VR technology in online schools, colleges, universities, skill-building classes, you can keep learners engaged during learning sessions.

Educational AR / VR Statistics

2. Augmented Reality in Online Education

Augmented reality enables learners to proactively participate instead of being passive recipients of written information. This well-optimized technology enhances abilities like creative-skills, problem-solving techniques, critical thinking, iterative testing, and many more among learners.

AR boosts the learners’ engagement, improves their learning performance, and encourages them to learn new concepts on their own without searching content libraries, scouring the internet, or finding an expert.

Marketresearch.com reports that the overall market for AR was valued at $2.35 billion in 2015 and is expected to reach $117.4 billion by 2022.

Let’s take a look at the use cases of augmented reality in the various online education businesses.

Augmented Reality Apps in Schools

AR implementation in online schools makes students experience an interactive learning session. For instance, Polytechnic Institute of Leiria in Portugal integrates AR into math lessons and students report it as helpful, easy, and interesting.

Here, we have curated the powerful AR apps and tools that will turn your virtual classroom into an engaging platform.

Augmented Reality Apps in Medical Training

You can improve both the knowledge and skills of medical students by taking advantage of augmented reality. For example, with the help of AR technology, it is possible to create human body models and practice virtual surgeries.

Here, we have listed out a few AR apps that help in enhancing learning in medical fields.

  • Touch Surgery tool makes users practice virtual surgeries on virtual patients
  • With the use of Froggipedia app, you can show the anatomy of frogs through a guided virtual dissection
 

Likewise, AR technology provides a mammoth of benefits in space learning, product manufacturing classes, military training, tailoring, painting, and many other learning niches.

Educational AR / VR Statistics

3. Virtual Reality in E-learning

It is well-known that virtual reality has the potential to revolutionize traditional learning practice. VR allows learners to interact with the learning material in a virtual environment. This intensifies the engagement and encourages the trainees to learn things efficiently in a quick time.

Moreover, VR provides lots of advantages such as enhanced engagement, improved retention, experiential learning, and more. A report from Marketresearch.com states that the adoption of VR products was valued at $1.37 billion in 2015 and is expected to reach $33.9 billion by 2022.

Google offers educational field trips to students provided with VR headsets. Microsoft immerses the players into Minecraft to help children express their creativity by exploring the virtual world. Also, Unimersiv provides VR educational content for businesses and institutions.

Here, we have listed a few real-time examples that show the importance of VR technology in learning.

  • Conquer Mobile tests VR surgical training simulations to help medical trainees in doing surgeries to virtual human models
  • NASA uses VR for preparing astronauts for upcoming missions
  • Toyota teaches the trainees to drive with their TeenDrive365 campaign to deliver immersive driving experiences without endangering the drivers, vehicles, and pedestrians
  • US Military uses VR to train soldiers to reduce training expenses
  • Siemens provides employee training simulations using VR technology

Virtual Reality Apps in Schools

If you are planning to enhance your curriculum, here are educational apps and tools that can help innovate the way you teach in the online classrooms.

  • Titans of Space is an interactive VR app to teach your students about the solar system
  • Anatomyou helps you to teach about respiratory, digestive, circulatory and other human body systems
  • Tiltbrush is a useful VR app for boosting creativity among students related to arts, crafts, paintings, drawings, etc
 

Also, there is a wide collection of VR apps related to military training, medical treatment training, and others that help create an active learning environment. With the help of effective AR technology, you can make learners show great involvement during sessions.

Educational AR / VR Statistics

4. Why Should you Invest in AR/VR?

Using AR/VR technology for your online education business, you can encourage learners to explore and learn at their own pace. VR/AR-based learning apps combine digital technologies with learning to empower learners for gaining knowledge and skills effectively.

Further, AR & VR technology allows you to teach learners through gamification and keep them engaged with no distractions. You can offer extended teaching methods with 3D design, modeling, and presentations at an affordable price.

Hence, by embedding AR & VR on your e-learning business, you can help students excel in the online business world. According to a report from Dell future workforce global study, over 66% of the global workforce would use AR/VR products as a training tool.

In this ever-changing digital environment, AR and VR technology have made the education industry to fly-high in the online space. With the amazing AR and VR technologies, traditional blackboards and two-dimensional textbook images are replaced with the technology-enabled curriculums and smartboards. Therefore, introducing AR/VR for your e-learning business is a lucrative investment.

Bottom Line

Investing in AR/VR technology for your online education business is worthwhile! AR/VR in online education boosts engagement, improves flexibility, enhances understanding skills, provides seamless learning experiences, and many more to the learners.

If you have plans to convert your online education platform into an engaging medium, then do not hesitate to reach our team. At ColorWhistle, we have designed, developed, and promoted online education websites of all shapes and sizes.

Feel free to leave us a message or give us a call +1 (919) 234-5140. Our team is happy to help!

As an online education business owner, what would be the main reason for you to invest in AR/VR? Let us know in the comments section below.

Converting your WordPress Website into an Ultimate Lead Generation Tool

Are you looking for effective ways to generate leads on your WordPress website? Here, we will show you how to generate leads in WordPress like a pro.

Today, lead generation on the WordPress website is an important concept to enhance your online business growth. A report from 99 Firms states that over 33.9% of all websites use WordPress. Regardless of the type and size of your business, you have to put lots of effort for expanding the interests of the audience in your products and services.

WordPress is a dominating CMS in the market and offers huge opportunities for converting your website to a fully-functional lead generation powerhouse. By integrating the WordPress plugins, themes, and other lead generating tactics, you can stay active in the online business world!.

Smart Ways for Transforming your WordPress Website to a Lead Generation Powerhouse

Here, we will explore the powerful methods and effective strategies for lead generation for your WordPress website that assist to excel in the online business.

Here we go.

1. Importance of WordPress in Lead Generation

Today, before directly heading up to the brick-and-mortar store, prospects take a look at the company’s website, portfolio, history, and other information. Also, they acquire knowledge about your services, products, and brand on social media channels. According to Fitsmallbusiness, 70% to 80% of consumers say that they research businesses online before making a purchase.

Hence, if you want to reach prospects, then you have to build a professional website with engaging content and stay active on social media platforms.

Moreover, Google has made the process of connecting people to businesses easier. It allows you to target a customer base who is actively looking for your product or service.

Being an open-source content management system, WordPress is a repository of appealing themes, plugins, tools, etc thus making it a powerful platform for generating quality leads. According to WPSEOExperts, 35% of popular businesses like The New Yorker, Sony Music, Whitehouse.gov, and BBC America are using WordPress for their websites.

In a nutshell, a lead represents an individual or an organization expressing interest in your brand, products, and services. One of the primary objectives of any business is to gain as many leads as possible.

Therefore, lead generation is important for businesses to expand in the online space. With the help of cost-effective lead generation techniques in WordPress, you can target your audience based on criteria including location, gender, interests, pain points, shopping behavior, etc.

2. Optimizing your WordPress Website Content

Creating high-quality and engaging content has a vital role in your lead generation campaign. With the help of appealing content, you can build a strong brand image on search engines and among your targeted visitors. WordPress.org reports that it manages 80-90% of the SEO mechanics on its own.

The entire concept of the content optimization in WordPress involves an active approach of bringing in new leads, nurturing the leads, converting leads into customers, and retaining those customers over time.

An effective content marketing strategy helps you in extending the numbers of leads for your online business. First, you have to research the challenges faced by the target audience who are looking for solutions.

Then, analyze the data to resolve the issues of the prospects and publish the analyzed content across various channels such as websites, social media, emails, etc.

According to the B2B Technology Marketing Community, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. With smart content marketing techniques, there are better ways to enhance leads for your online business.

If you are struggling to create enticing content for your WordPress website, then do not hesitate to reach our professional content writers. We can deliver unique, quality-rich, SEO optimized content that helps you in escalating your success in the online business world.

3. Powerful WordPress Lead Generation Plugins

Lead generation has an essential role in business promotion. By integrating lead generation plugins on your WordPress website, you can easily discover new business opportunities and interact with potential customers. There are more than 55,040 plugins available at WordPress.

WordPress plugins assist you in collecting quality leads on your website. With multiple plugins in WordPress, it would be highly complicated to figure out the right plugins that best fit your business objectives. To make it easier, we have segmented the WordPress plugins into four categories.

There are a wide variety of plugins in WordPress for generating leads to business websites. If you are not happy with the existing plugins and are curious to create custom plugins, then you can take assistance from professional custom plugin development service providers.

These skilled developers will be capable of building plugins combined with business logic, efficiency, technical scalability, and more. We have written a detailed blog on WordPress SEO plugins, click here to learn more.

4. Appealing WordPress Lead Generation Themes

The success of any business depends on converting visitors into customers. Having a website that is well-designed and optimized for lead generation pays it off!

An elegant WordPress website stands as a marketing hub for attracting the potential audience and building a relationship with people who are interested in your products and services. Hence, choosing an appropriate theme for your website is a must.

There are more than 3,500 free general public licensed themes available in WordPress. These themes include features like prominent email signup boxes along with descriptive call-to-action, compelling images, social share buttons, mobile responsiveness, and more.

Below, we have curated a list of WordPress themes that will help you in enticing the visitors of your WordPress website.

Hence, WordPress themes are a key ingredient for designing your website as a lead generation powerhouse. Make the best use of these beautiful themes on your website to engage multiple visitors and stand out from the competition! Also, if you want custom themes, you can opt for custom WordPress theme development services.

5. Effective WordPress Lead Generation Strategies

To be successful in lead generation, it is essential to formulate smart strategies. With powerful tactics, you can make prospects to start rolling into your sales pipeline. Here, we have rounded up certain strategies that effectively boost the leads for your online business.

  • Utilize exit-intent popup technology to persuade the user to stay on your website – Chamaileon.io, an email builder and content management platform, increased conversions by 220% by using a single exit-intent popup on their website
  • Optimize the homepage content – For instance, take a look at Neil Patel’s website homepage
  • Build dedicated landing pages to boost conversions – Digital Marketer built this dedicated landing page to deliver their lead magnet
  • Include contact forms including surveys, polls, event registration forms, newsletter signup forms, and more
  • Create quality-rich and engaging content – Blogging businesses experience 126% higher lead growth than non-blogging businesses
  • Showcase your services on social media platforms – Over 3.725 million active users are available in social media channels
  • Provide live chat services – 77% of customers do not make a purchase if there’s no live chat support software

 

To excel in the competition curve, you should always understand the requirements of your audience and upgrade the CTAs, offers, landing pages, and forms accordingly. The level of examining and resolving the drop-off leads will determine the success of a lead generation process.

  • Placing effective call-to-action including buttons, images, or messages in every content to drive the prospects to the landing page
  • Collecting personal details like email ID, phone number, and others to communicate
  • Sending appropriate emails, messages regularly to prospects for choosing your services and brand.

 

Hence by making the best use of strategies coupled with your efforts, you can easily transform your WordPress website into an amazing lead generation tool!

6. Integrating Marketing Automation Tools to WordPress Website

Generally, leads are clustered into categories that include, information qualified lead(IQL), marketing qualified lead(MQL), sales qualified lead(SQL), product qualified lead(PQL), and service qualified lead(SQL).

To attract and drive qualified leads to your WordPress website, you can utilize the powerful marketing automation tools like HubSpot, Marketo, Eloqua, and others.

WordPress is a popular CMS and is used by a massive group of active audiences. A report from who is hosting this states that 35% of the Internet is powered by WordPress. Also, WordPress has easy access to APIs for customizing the functionalities of marketing tools. These are the main reasons for most of the leading automation marketing firms to integrate WordPress into their marketing tools.

By integrating effective marketing tools into your WordPress site, there are better chances to easily convert a visitor to a regular customer.

Wrapping Up

Lead generation has become the lifeblood for businesses to promote the products and services in the online world. WordPress is undeniably the most popular CMS and user-friendly platform.

By strategically making the best use of WordPress plugins, themes, language options, search engine optimization, and other features you can thrive your online business and transform your website to a lead generating powerhouse!

If you are not clear with lead generation concepts and like to get more guidance, then feel free to get in touch with us! At ColorWhistle, we have a lot of experience and knowledge to assist you in earning prospective leads for your WordPress website and help you establish an effective online presence. Leave a message or call us +1 (919) 234-5140. We are glad to collaborate with you!

Which lead generation strategy are you using for your WordPress business website? Do share your thoughts in the comments section below.

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