How to Create and Promote a Virtual or Online Event?

Virtual events are becoming more popular as the world continues to deal with COVID-19. Fortunately, modern technology has made it possible for companies to host virtual or online events, leading to many benefits for hosts and attendees. In this blog, we will take a deeper look into what virtual events are, why they are worth your time, examples of successful virtual conferences and few tools that can help you plan your own. Let’s dive in.

What Is a Virtual Event?

A virtual event or an online event is an interactive meeting that happens over the web rather than a physical location. Unlike the in-person event, attendees from anywhere in the world can attend a virtual event with a proper internet connection. These events will have interactive engagement features such as polling, Q&A, chat boxes, etc.

What Are the Benefits of Hosting Virtual Event?

There are many reasons why virtual events are beneficial. Here are some of the major benefits,  
  • Virtual events allow individuals or companies to reach a wide range of audience
  • Travel is not an issue with virtual events
  • Easily record important information, like people’s names, titles, etc
  • Save a huge chunk of money
  • Virtual events are measurable. Companies can get amazing insights on which was their popular event and how many attended
  • Easy to collect feedback via real-time polls or surveys

What Are the Types of Virtual Events?

Here are the 4 main types of virtual events,
  • Webinars

    They last from 45 to 80 minutes, make use of video conferencing tools and can also include internal and external training
  • Virtual conferences

    Virtual conferences are also built around agenda such as keynotes, sessions, breakouts and more. It can also have community engagement tools
  • Internal hybrid events

    This is a company-wide event, training, department meetings, and more for organizations that are span across countries
  • External hybrid events

    These types of events are held for people who are outside of the organization

Should You Make your Virtual Event Free or Paid?

Compared to physical events, virtual events are much lower in cost. But this creates a question, should your virtual event be free or paid entry? Sadly, we cannot give you a definitive yes or no answer, but we have put together some key points that will help you decide. Based on your answers to these questions, you can either make your virtual event free or paid.
  • How beneficial is the content?
  • What is the demand for the content?
  • If the content is offered in a physical location, will the audience pay to attend?
  • Which is more important? – Attendees or revenue?
  • Even though you have generated revenue, will it be okay if you have fewer attendees?
  • Do you think paid events will eliminate unqualified leads?
Based on your answers to these questions, you can either make your virtual event free or paid.

How to Host a Virtual Event? (including tools that will help you)

There are many ways to host a virtual event. Here are some of the best ways along with some of the best vital event platforms that can be used.

1. Social Livestream

Every social media platform has a live stream feature. Live streaming is well known for driving huge engagement. According to Facebook, live streams get six times more engagement than regular videos. We have also written a detailed blog that explains how to live stream from a website, do take a look if you like to learn more.  Here are some of the best social live stream platforms to host virtual events,

2. Webinar

A webinar is more like an online presentation that is held in real-time. They can also be shared and viewed afterward. Participants can ask questions through voice or through the chat feed option. Here are some of the webinar platform mediums.

3. Conferences and Networking

If you want to conduct a formal virtual event, you can use advanced tools that include live streaming, chat rooms and more. Here are some of the platforms.

What Are Some Tips to Host a Successful Virtual Event in 2020?

Event promotion comes with some challenges. Here are some ways to effectively plan and promote your virtual event.

1. Create a Plan

Whether big or small, every event must have a strategy. Before hosting an event, you must figure out the kind of experience you want to deliver, will access be free or paid, event promotional activities, duration of the event, access to the event after it’s over etc. By figuring out answers to these questions, you will be able to create a game plan.

Apart from these, decide the type of virtual event you want to host – how-to’s, tutorials, classes, training, courses, ask me anything interviews or behind-the-scenes tours.

2. Spruce-up Your Event Website

Regardless of whether the event is in-person or virtual, an event website serves the same purpose – to promote events. If you already have a dedicated event website, spruce it up. Make sure your event website communicates the value of the virtual event, includes event schedules, showcase speakers, include FAQs and registration. If you don’t have a dedicated event website, you can add all these details to your own business website.

3. Select the Appropriate Time

Offline or virtual, choosing the right date and time is important. Before you send out ‘save the date’ reminders to your network, make sure you don’t choose a date that coincides with a major holiday. If you plan to go global, pick a time that will be appropriate for all your audience. You can also conduct multiple sessions for different time zones.

4. Promote the Virtual Event

Establish the key selling point of your event – it could be an industry expert speaker presence, skill-sharing session etc. Next, share the event details via email and social media. If you plan to run ads to promote your event, choose the right format. For example, LinkedIn’s InMail ads are a great way to send invitations.

Leverage social media for adding a countdown in Instagram stories, or creating a Facebook event. Always make sure that your virtual event marketing includes who, what, where and how. Also, registration will spike if you start promoting 2-3 weeks before the event. Once the event is over, you can use the video for after promotion too.

5. Prepare for Possible Tech Troubles

A day before the actual event, test your internet connection and speakers. Have a back-up of your presentation, graphics and any other files related to your event. If possible, you can run a rehearsal. All of your event attendees may not be tech-savvy, so prepare an easy guide or FAQ.

6. Create Professional Designs

You have to make your virtual event look good. This means registration page, sales page, inner pages, promotional graphics must be professional and eye-catchy. You can hire a designer or create them on your own by using free tools.

What Are Some Examples of Virtual Events Hosted by Businesses?

Here are some amazing examples of virtual events hosted by businesses.
1. Trey Ratcliff, a professional photographer did a fun and engaging live Facebook event where he picked a variety of photo submissions and reviewed them live on air. He also offered tips and tricks to his viewers to better their photography skills
2. Here is an Instagram live video from the set of the TV show Brooklyn Nine-Nine. Here viewers get a detailed behind-the-scene look at what goes on within the show
3. An artist from Kennedy Center Education hosts live doodle sessions for kids on YouTube in the afternoon time
4. VanGogh Museum in Amsterdam gives a tour of their gallery for followers

Key Takeaways on Hosting Your Own Virtual Event

Virtual events will continue to grow in 2020 as organizations try to reconcile from the impact of COVID-19. Here are some takeaways,
  • Virtual events capture the essence of in-person events in many ways. Try to provide networking opportunities for people attending the event, introduce great speakers and personalize the experience
  • Make sure to record the session. You can either sell it or use it to better promote your company
  • You needn’t take the entire workload of hosting the virtual event by yourself. You can partner with online marketing company like ColorWhistle to split the workload
  • Plan your virtual event well in advance and familiarize yourself with tools and marketing strategies to make your online get-together a success  
If you need any help with marketing your virtual event, creating a dedicated event website or revamping your business website to support your virtual event, our ColorWhistle team can help. Send a message or call us +1 (919) 234-5140, we are happy to have a discussion with you. 

15 Top Interactive E-Learning Web Apps for Online Classroom

Due to the outbreak of the COVID-19 pandemic, many schools, colleges, and other educational institutions have embraced online education platforms. With e-learning web apps, you can provide an effective virtual learning experience to your learners.

E-learning web apps improve students’ academic progress. It has surpassed the barriers of space and time and made the students, teachers, and parents stay connected from anywhere in and around the world.

Online education has experienced an excellent transformation with the advent of e-learning web apps. Keep reading and by the end, you will understand the importance of e-learning web apps for your online classroom.

What is an E-learning Web App?

An e-learning web app is an interactive webpage that allows learners to input their data and get expected results through interactions. Your students can access the app from a web browser with an active internet connection from remote locations.

According to SmallBizTrends, 90% of students consider online learning to be better than traditional learning. With e-learning web apps, you can keep your learners active in the virtual learning network.

How does an E-learning Web App Work?

E-learning web apps are stored on the web server. Unlike e-learning websites, web apps allow students to perform interactive activities like attending a test, submitting a response, presenting a seminar, working on a math problem, and more in a virtually connected classroom.

For instance, Zoom, a video conferencing software allows users to host and attend a virtual meeting from remote. This makes students and teachers experience a real-time learning environment without heading up to the physical school space.

Must-have Features of an E-learning Web App

Features have a major role in creating a unique identity for the e-learning web app. Every feature of the app should focus on laying down a hassle-free learning space for the teachers and students.

Here are a few noteworthy features for your e-learning web app. Keep this as a checklist while building e-learning web apps for your online classroom.

  • Learner-centric web layout and responsive designs
  • Reminders, appreciations, and other relevant push notifications
  • Variety of different learning materials like visuals, videos, podcasts, etc
  • Holistic micro-learning concepts
  • Downloadable online content for future reviews
  • Multiple quiz formats

Students and teachers feel like signing out a web app if its features do not facilitate learning. Therefore, if you have ideas to build an e-learning web app for your online curriculum, then considering the aspects of these e-learning web app features is crucial.

Top Interactive E-Learning Web Apps

While there are over thousands of educational web apps available, choosing the right ones for students will make them enjoy learning. Our professional web app developers have hand-picked some of the learner-friendly e-learning web apps that are built with note-worthy features.

These apps will encourage your students to spend their time fruitfully by focussing on studies. Below is a list of amazing e-learning web apps. You can choose anyone based on your needs.

1. Google Classroom

Google Classroom -Top Interactive ELearning Web Apps for Online Classroom

Google Classroom is a powerful and easy to use web app for seamlessly organizing the daily activities of students. Furthermore, this tool allows you to take online classes, distribute course materials, assign assessments, track students’ progress, send feedback, etc from anywhere at any time.

2. Kahoot

kahoot -Top Interactive ELearning Web Apps for Online Classroom

Kahoot is a game-based learning app to improve students’ engagement in the virtual classroom. With more than 50% of US educators using this platform, it is possible to create quizzes, host live games, and more. All these activities will be depending on the lesson concepts, therefore, you can make students master each of the lessons via games and fun tasks.

3. Zoom Education

zoom education -Top Interactive ELearning Web Apps for Online Classroom

Zoom, one of the best cloud video conferencing web apps that assist you in sharing schedules, tutoring lessons, communicating with multiple students, and so on. You can boost students’ participation during remote learning with amazing features like one-click content sharing, digital whiteboarding, etc.

4. Seesaw

seesaw -Top Interactive ELearning Web Apps for Online Classroom

As one of the popular online learning web apps, Seesaw offers a bulk of resources to you for building a successful digital learning environment. It allows you to showcase the students’ strengths, areas for improvement, students’ learning progress, etc to their parents from the virtual classroom.

5. Photomath

photomath -Top Interactive ELearning Web Apps for Online Classroom

Photomath is an award-winning online educational web app. The app has a dedicated team of mathematicians who examine effective math teaching methods, develop solutions for math problems, and more. With the support of this app, you can make students understand concepts in a better way.

6. Socrative

socrative -Top Interactive ELearning Web Apps for Online Classroom
Socrative, one of the efficient e-learning web app platforms to improve the engagement of the students. It allows you to launch a mini-quiz, raise poll questions, assign quick assessment tasks and so on. It is a cloud-based student response system to instantly examine students’ understanding levels while remote learning.

7. Edmodo

edmodo -Top Interactive ELearning Web Apps for Online Classroom

Edmodo lays a perfect communicative foundation between you and the students during distance learning. It is easy to create online collaborative groups, provide lesson materials, create quick questions, share digital assignments, analyze student performance, communicate with parents and much more.

8. Scratch

scratch -Top Interactive ELearning Web Apps for Online Classroom

Scratch, a popular e-learning web app specifically developed for 8 to 16-year-olds. It builds a rich virtual classroom by allowing students to showcase their creative skills to the outside world. Students can combine music, graphics, and photos to create interactive games, animations, and slideshows. These activities make them engaged in learning as well as playing.

9. Prezi

Prezi -Top Interactive ELearning Web Apps for Online Classroom
When compared to Powerpoint presentations Prezi presentations were found to be 25% more effective. Prezi is one of the best e-learning web apps that provides beautiful designer templates for creating visually stunning presentations. Using Prezi presentations in the online classroom, you can grab the students’ attention and keep them focussed on the lessons.

10. Thinglink

thinglink -Top Interactive ELearning Web Apps for Online Classroom

ThingLink is an award-winning education app that allows teachers to create learning methods using engaging content. It accelerates the curiosity of students to learn things and expand their knowledge. It is possible to provide virtual learning experiences to the students by augmenting the images, videos, virtual tours, music and more.

11. Quizlet

quizlet -Top Interactive ELearning Web Apps for Online Classroom

With the support of Quizlet’s free study sets, study modes, and in-class games you can instantly create a highly interactive virtual classroom. This powerful e-learning web app offers several study modes that make virtual learning effective. Furthermore, you can use gaming activities, study reminders, learning progress checkpoints, etc to enhance the students’ learning experiences.

12. Class Dojo

class dojo -Top Interactive ELearning Web Apps for Online Classroom

ClassDojo is an amazing tool to track students’ behavior. It is possible to allot rewards based on the behavior of the student while attending the sessions and this keeps motivating the students to maintain a disciplined behavior at all times. Also, you can communicate with parents through direct messages to share feedback about their kid’s behavior during remote learning.

13. Storybird

storybird -Top Interactive ELearning Web Apps for Online Classroom

With the support of the Storybird, a user-friendly e-learning web app, you can create digitally interactive and artistic books in the virtual classroom. You can assign projects to students, give constant feedback, and more. Additionally, this tool assists in expanding the writing and reading skills of students by giving them challenges to compose stories on their own.

14. Animoto

animoto -Top Interactive ELearning Web Apps for Online Classroom

Animoto is one of the best digital apps that allows you to create eye-catching videos to improve the students’ understanding level. It allows you to create audio-visual content using an educational video maker that supports students to show active participation in the online classroom.

15. Educreations

educreations -Top Interactive ELearning Web Apps for Online Classroom

Educreations is a unique interactive online whiteboard that is friendly to operate. Using this app, you can create appealing videos for the subject content and share them instantly with students. Moreover, it is easy to engage students with video content and help them master each of their subjects.

How is an E-learning Web App Built?

Here we will walk you through the step-by-step process that companies follow to build an e-learning web app.

  • Step 1: Understand the intention of building an e-learning web app
  • Step 2: Formulate an idea about your e-learning web app
  • Step 3: Research the market to check the existence of a similar app. If there is an exact match of the app, then plan for alternate ideas from
  • Step 4: Make note of the features you want in your e-learning web app
  • Step 5: Wireframe you e-learning web app model
  • Step 6: Start building the database, front-end, and back-end of your web application. The database determines the information and datatype you need to store. The front-end is the visual appearance of your e-learning web app which could be built using HTML, CSS, and JavaScript. With multiple page application (server pages), you can start building your app on the existing development page. On the other hand, with Single Page Application (SPA), you have set up a new development environment using a code editor, compilation framework, and front-end framework
  • Step 7: Develop the back-end of your e-learning web app. The primary job of the back-end is to provide HTTP endpoints to your frontend that allows it to operate on your data, check the user’s authorization, store your data, and more
  • Step 8: Buy a separate domain name. Set up a Security Socket Layer (SSL) certificate. Choose a cloud provider for hosting your e-learning web app
  • Step 9: Deploy your web application from your computer to your cloud hosting software

Over To You

Today, the education industry has gained better knowledge about the potential of virtual classroom and e-learning web apps. Virtual classrooms with advanced e-learning web apps have made students access more educational content from anywhere at any time.

As web apps have made learning easy for students, many educational institutions have already started embracing it.  If you have any plans to build a virtual classroom website, do check out our detailed blog on how to create a virtual classroom website

If you get any ideas to build an e-learning web app, then feel free to get in touch with us. At ColorWhistle, we build student-friendly web apps to provide the best learning experiences for your students. Reach our team or give us a call +1 (919) 234-5140 at any time, we are always glad to support you!

Among the curated list, which e-learning web app do you like the most and why? Do share your thoughts in the comments section below.

Things to Be Checked Out Before You Redesign Your Website

If you have decided to redesign your website, you will probably be eager to get things started. A shiny new website with all the things in place is exciting to think about. But you should never rush into a website redesign.

According to Blog Red, two out of three people prefer to browse through a beautifully designed website. And Digital Apeel says that 75% of people form their opinion of a website based on its aesthetics.

So before you get started with the website redesign, you have to get the essentials and pain points in order to get the desired results you are looking for.

If you gather the required data according to the list below, your website redesign project will be a tremendous success.

Let’s dive in

First Off, Here’s What We Mean By a Website Redesign!

The term website redesign is pretty self-explanatory. A website redesign is simply a process of renovating your existing website. This may differ based on the needs. Some websites may need an aesthetic update, others may need a complete do-over from content to SEO components.

Moving on to the next question,

What Are the Benefits of Redesigning your Website?

Redesigning your existing website is an investment for the future of your business. A website redesign comes with loads of benefits that outweigh the price tag.

Website redesign will help in the following ways.

  • Opportunity to get things right

    – A revamped website will give you a chance to recreate yourself and allow you to focus on what will help you succeed
  • Improve conversion rate

    – Decreased conversion rate, old and outdated process or improper navigation, no matter the reason a new website design can solve all the issues
  • Boost brand image

    – If the face of your brand and your website does not match potential customers will get confused. A website redesign can solve this
  • Increase customer trust

    – Consumers see high-quality designs as more trustworthy. So they are most likely to fill your contact form or pass their credit card number
  • Move up in the search rankings

    – When all the common SEO mistakes are avoided when redesigning your website, you can move up in the search rankings
  • More control over content

    – During the website redesign, if you switch to a content management system like WordPress or Drupal, you can easily update your content 
  • Chance to show your professional side

    – Web redesigning will help you adhere to your business goals and draw eyes away from your competitors
  • Save money

    – A proper website redesign can be expensive. But rather than putting a bunch of bands-aids, if you do it the right way, it will save you money in the long run
  • Adopt to modern technology

    – Refreshing the look of your website will improve the code standards, site responsiveness and be up to date with technology
  • Morale boost

    – A redesigned website will not only improve the way your potential audience sees you but also improve the way your employees see your company 
Moving on to the next crucial question.

When Should you Redesign/Revamp your Website?

You must definitely redesign your website if you experience the following.

  • Design is outdated
  • Does not bring business as expected
  • High bounce rate or in other words people leave quickly
  • Customers cannot find what they need; everything’s there but difficult to get
  • Content is not meaningful, informative or optimized for SEO
  • Website has too many bad or broken links
  • Does not have a good search engine ranking for targeted keywords
  • Competitors website is more updated in terms of design, content and responsiveness

To confirm your suspicion, you can get a quick consultation with a website redesign company, they will give you an accurate picture.

What Are the Things to Consider Before Redesigning your Website?

If it is time to redesign your website, here are some areas you must consider before moving forward with a website redesign.

1. Website Redesign or Revamp?

Website redesign and website revamp aren’t quite the same things. Revamp is a complete overhaul while redesign doesn’t impact the functionality as much.

Revamp effectively restructures, redesigns, and recreates the website – you won’t be able to recognize it (don’t worry, it’s a good thing!).

Redesign is a good option if your website was already high functioning but needed changes in the look and feel only. To make this decision you would have to first know what you are looking for.

2. Review Your Current Website

What are the things you love?

  • Make a list of them
  • Can they stay on the new website?
  • Are they generating value for your business?
  • Can you live without them?

What are the things you hate?

  • Make a list of them
  • Can they be removed without affecting business?
  • Can they be redesigned to something better?
  • Do they impede functionality?

An expert in web design can help you understand whether the features just need to be tweaked or whether the whole website needs to be dismantled.

3. What’s Your Competition Doing?

Now you need to check your competitor’s website.

What do you love about their website?

  • Make a list
  • Are these things essential for you as well?
  • Can they be incorporated into your website as is?
  • Will they help your business?

What do you hate about their website?

  • You may hate these features, but they may be essential for your business

Your website redesign agency can help you understand why a competitor website is better than yours by doing a comprehensive analysis.

4. Know Your Audience

Whether you redesign or revamp your website, it is most important that you know who you are targeting.

What works for the smartphone generation will not work for those who are 50+. They may need more guidance and will probably read what you write.

Whereas the smartphone people will probably look, like and buy – that simple.

Perhaps you need to know how they will find you. The optimization strategies of your website should be along with those requirements.

 

5. What Functionality Do You Need?

Once they can find you, people want information. Let’s assume that if someone is looking for something online, it is because they want to save time.

Your website needs to give them information fast. Selling cakes online? I would want to know whether you do custom birthday cakes, see a few samples and the pricing.

How easy is it to navigate your site to get this information? The easier it is, the faster it will generate leads, the more business you can get. Functionality and design have to go hand in hand.

 

6. Get Data From Analytics Tools

A tool like Google Analytics will tell you what content on your website is working and what isn’t. It will help you plan your content strategy. We have written a detailed blog about tips and tricks for highly effective Google Analytics usage, do take a look. 

Google Webmaster will tell you where you have broken links and site errors. Your website redesign agency will help you through the process.

If you have a Google Analytics account, you can run your own analysis and look at the number of site visits, bounce rate and time spent on site.

This will be a great starting point for discussing the website redesign or revamp requirement with your agency. 

7. Do You Need a Content Marketing Plan?

To keep getting new visitors, original content is critical. Over 60% of site visitors for a company feel positive towards the company if they see fresh and unique content that reflects the company’s values.

You will need to think about what type of content you want up there, staying updated and fresh – blogs, marketing videos, how-to documents, social media, and graphics. We have also written a detailed blog about the latest content marketing trends, you can go through it for inspiration. 

There are many possibilities that can be applied to create an effective marketing plan.

Once your content marketing plan is clear, you can decide what changes are needed on the website to implement the plan effectively.

8. What Other Marketing Can You Do?

You also need to review your current marketing efforts and identify what more you need to.

You may want to add a quarterly newsletter to your email marketing campaign. Therefore, what needs to be changed on your site to get more email subscribers.

You will need to align your website goals to your marketing goals and vice versa. This will ensure that your new website and marketing strategies complement each other to get the maximum business benefit for you

9. The SEO Perspective

Your new website should not negatively impact the SEO work done on the existing content.

The new website should benefit from the optimization already done, not set you back in terms of online rankings and keep up with the latest SEO trends

With the help of expert SEO services, you can ensure that your transition from the old site to the new website will have a positive impact on search ranking. 

10. The Master Plan

Plan your website redesign or revamp carefully. Have a clear schedule of the milestones. This will help the website redesign company to meet your website launch date with precision.

Plan for the future as well. 

  • What are your business goals for the future?
  • How many site visitors would you like to see over the years, how many leads you would like your site to generate?
  • What do you want people to feel when they visit your business website?

Keep these goals and aims in perspective and plan for future changes. By doing this, you ensure that the redesign/revamp process does not overwhelm you. Also, it ensures that your website is completely in sync with your business goals. You can also go through our detailed website redesign guide and website redesign e-book to get a better understanding. 

Final Words On Things to Consider Before you Redesign your Website

Redesigning a website takes a lot of work. We are sure you would have understood it after going through this blog. 

The process can be made easier when you have a website redesign expert like ColorWhistle by your side. Having the right redesign company with you is as important as knowing what you want. We have an expert team that can simplify your journey and make it hassle-free. Contact or call us +1 (919) 234-5140 at any time if you like to have a discussion. 

Do you have any questions about website redesign? Do share them in the comments section below. 

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