Best WordPress Appointment Booking Plugins

Are you looking for effective platforms to provide a convenient booking experience for your customers?

Today, online appointment booking functionality has become lifeblood for businesses to excel in the online space. Every small, medium and large business professionals have implemented the feature on their websites with the help of plugins.

WordPress booking plugins allow you to showcase your services around the clock to potential customers and reduce your manual operations. WordPress offers many booking plugins with unique features. If you want to promote your services to the prospects, then choosing the right appointment schedule plugin is a must!

Top WordPress Booking Plugins

Our skilled digital marketers did an in-depth analysis of the functionalities of the appointment plugins and listed the top booking plugins in WordPress. By the end, you will find the perfect one that best fits your business requirements.

Let’s dive in.

1. WP Simple Booking Calendar

WP Simple Booking Calendar - Best Appointment Booking Plugins for WordPress1

WP Simple Booking Calendar is a simple and flexible appointment plugin in WordPress. With the support of this plugin, any WordPress user can create a calendar to showcase the availability of dates, rooms, and other information. You can use shortcodes to add the calendar widgets on any webpage or post.

Features in Free Version

  • Has a user-friendly interface
  • Allows to display a legend calendar
  • Mobile-friendly layout
  • Multi-lingual support
  • Easy to back up the visitor’s booking details

Features in Pro Version

  • Allows to create multiple booking calendars
  • Integrates with Airbnb, Booking.com,
  • HomeAway, FlipKey, Google Calendar, and other sites that support iCal
  • Supports bulk editor
  • Can create custom legend calendars
  • Can sort the dates in CSV files
  • Easy to display a tooltip
  • Translation support
  • Supports WordPress multisite

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 10,000+
  • Requires WordPress version – 4.7 or higher
  • Average rating – 4.9 out of 5 based on 167 reviews
  • Click here to download the plugin

Pricing Details

  • Personal – $39 for 1 website
  • Business – $69 for 5 websites
  • Developer – $139 for unlimited websites
  • Click here to know more about the pricing plans of the plugin

2. Easy Appointments

Easy Appointments - Best Appointment Booking Plugins for WordPress6

Easy Appointments is one of the best WordPress booking plugins that will help to manage appointments with ease. This handy plugin perfectly supports lawyers, salons, cleaning service agents, doctors, beauticians, personal trainers, and others for appointment scheduling. Personalized emails can be sent to customers for various booking status.

Features in Free Version

  • Mobile friendly
  • Can create customized calendars using granular access control
  • Allows to create custom booking form fields
  • Supports Google reCAPTCHA
  • Translation ready
  • Possible to include custom currency values based on locations
  • Supports CSV files

Features in Pro Version

  • Compatible with Google Calendar, iCalendar, Twilio SMS, WooCommerce, and PayPal
  • Provides dedicated documentation support

Free Plugin Information

  • Last updated – 2 weeks ago
  • Active installations – 20,000+
  • Requires WordPress version – 3.7 or higher
  • Rating – 4.5 out of 5 based on 84 reviews
  • Click here to download the plugin

Pricing Details

  • Starter – $39 with one year of updates
  • Pro – $59 with two years of updates
  • Click here to know more about the pricing plans of the plugin

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Client Partner

3. Booking Calendar

Booking Calendar - Best Appointment Booking Plugins for WordPress5

Booking Calendar is a fully functional and easy-to-use appointment plugin that provides a streamlined booking service to the customers. This plugin perfectly suits professionals including photographers, lawyers, beauticians, massage therapists, doctors, gym coaches, and many more for scheduling the appointments. Further, this plugin provides an elegant calendar design matching the website theme and layout.

Features in Free Version

  • Has user-friendly interface
  • Includes booking admin panel to manage bookings
  • Can customize booking form fields and availability calendar
  • Mobile friendly
  • Supports Gutenberg
  • Allows to send emails to customers about the booking activities
  • Integrates with Airbnb, Booking.com, HomeAway, TripAdvisor, VRBO, FlipKey, Google Calendar, and iCal
  • Compatible with CAPTCHA
  • Easy to integrate calendar on post/page using shortcodes
  • Includes booking widgets
  • Can make bookings based on various time-slots

Features in Pro Version

  • Easy to add text fields, drop-down lists, radio-buttons, check-boxes, and other elements on the booking form
  • Includes email templates
  • Can configure booking in CSV files
  • Supports PayPal, Stripe, Authorize.Net, Sage Pay, iDEAL, and iPay88
  • Has auto cancellation option for removing pending appointments

Free Plugin Information

  • Last updated – 2 months ago
  • Active installations – 60,000+
  • Requires WordPress version – 4.0 or higher
  • Rating – 4.7 out of 5 based on 408 reviews
  • Click here to download the plugin

Pricing Details

  • Personal – $59.25
  • Small business – $111.75
  • Medium business – $186.75
  • Large business – $261.75
  • Multi user – $486.75
  • Click here to know more about pricing plans of the plugin

4. Bookly

Bookly - Best Appointment Booking Plugins for WordPress2

Bookly is a popular WordPress plugin that helps to add well-rounded booking features on a website. The intuitive interface in the plugin helps businesses such as beauty spas, photography, finance, healthcare, education, consulting, web designing, fitness, and transportation to manage the appointments online.

Features in Free Version

  • Fully responsive
  • Allows to send messages for booking confirmation and reminding the appointments
  • Includes booking admin panel
  • Possible to customize the layout and booking form
  • Supports WPML
  • Easy to add multiple booking forms
  • Can provide various time slots for booking services/products

Features in Pro Version

  • Supports PayPal Express Checkout
  • Can sort booking list in CSV file format
  • Includes email templates
  • Integrates with Google Calendar
  • Compatible with WooCommerce
  • Has built-in analytics to check booking statistics

Free Plugin Information

  • Last updated – 2 weeks ago
  • Active installations – 30,000+
  • Requires WordPress version – 3.7 or higher
  • Rating – 3.3 out of 5 based on 86 reviews
  • Click here to download the plugin

Pricing Details

  • Price – $89. Extend support to 12 months – $31.50
  • Click here to learn more about pricing

5. Amelia

Amelia - Best Appointment Booking Plugins for WordPress4

With lots of unique features, Amelia sets up a powerful online appointment system on WordPress websites. With the help of this plugin, it is possible to display a range of services and products to the website visitors for booking. This plugin provides amazing booking features for professionals including doctors, beauticians, fitness trainers, and consultants.

Features in Free Version

  • Responsive friendly
  • Provides calendar admin view, appointment management page, etc
  • Can send emails to the customers during various appointment stages

Features in Pro Version

  • Integrates with
  • WooCommerce, PayPal, and Stripe
  • Supports Google Calendar and Zoom
  • Allows to add a search function
  • Can display in multiple calendar views
  • Easy to manage different geographical locations
  • Supports individual and group bookings
  • Can send appointment follow-up messages to the customers
  • Easy to create discount coupons for bookings
  • Can create customized design and layout
  • Compatible with SMTP, Mailgun, etc
  • Includes intuitive dashboard and reporting system
  • Allows to create custom fields for booking forms
  • Provides dedicated customer support

Free Plugin Information

  • Last updated – 7 days ago
  • Active installations – 10,000+
  • Requires WordPress version – 4.5 or higher
  • Rating – 4.3 out of 5 based on 60 reviews
  • Click here to download the plugin

Pricing Details

  • Basic – $59/year
  • Pro – $109/year
  • Developer – $249/year
  • Click here to learn more about pricing

6. Appointment Booking Calendar

Appointment Booking Calendar - Best Appointment Booking Plugins for WordPress7

Appointment Booking Calendar is one of the best appointment plugins of WordPress. One of the key features of the plugin is that it defines different time-slots for appointments. Hence, it is useful for appointments in various fields like medical consultations, education, events, transportation, and others.

Features in Free Version

  • Integrates with PayPal
  • Can send emails to customers for booking and payment confirmations
  • Supports Google Calendar, Outlook, and CAPTCHA
  • Allows to export appointment data to CSV files
  • Can define the minimum and maximum availability of dates
  • Compatible with WordPress Gutenberg, and Elementor
  • Multi-lingual support
  • Has CSS validation

Free Plugin Information

  • Last updated – 2 weeks ago
  • Active installations – 4,000+
  • Requires WordPress version – 3.0.5 or higher
  • Rating – 4.1 out of 5 based on 82 reviews
  • Click here to download the free plugin

7. Start Booking

Start Booking - Best Appointment Booking Plugins for WordPress3

Start Booking is a complete appointment booking plugin for WordPress websites. Using this professional calendar plugin, it is possible to manage customers, receive appointments, promote services and products, etc. Further, using the shortcode, multiple booking forms can be created based on the services.

Features in Free Version

  • Supports Gutenberg
  • Possible to book individual and group bookings
  • Integrates with Google
  • Analytics, Google Calendar, and Zoom
  • Compatible with Stripe
  • Supports Mailchimp
  • Can customize the booking form fields

Features in Pro Version

  • Easy to accept multiple locations
  • Supports WordPress
  • Can send customizable emails

Free Plugin Information

  • Last updated – 1 day ago
  • Active installations – 1,000+
  • Requires WordPress version – 4.7 or higher
  • Rating – 4.3 out of 5 based on 8 reviews
  • Click here to download the plugin

Pricing Details

  • Individual – $12/month
  • Business – $28/month
  • Click here to know more about pricing

Bottom Line

WordPress appointment booking plugins will have amazing features that include mobile responsiveness, customer-friendly interface, online payment processing, automated email confirmations & reminders, and much more.

If you are not happy to use the existing WordPresss booking plugins and like to build a customized one, you can opt for custom plugin development.

At ColorWhistle, we provide quality custom plugin development services that fulfill your business objectives. We can develop high-performance custom plugins that are SEO friendly, easy to integrate, highly intuitive, compatible with the latest WordPress versions, secure, and bug-free. Feel free to drop a line or call us (+1 (919) 234-5140). Our team is always ready to collaborate with you!

Which appointment booking plugin are you using for your WordPress website? Let us know in the comments section below.

 

Disclaimer – All the plugin information mentioned in this blog was curated at the time of writing (May, 2020)

9 Top Appointment Booking Tools for Businesses

Online appointment functionality is one of the biggest advantages for businesses to boost sales and promotions. Businesses are opting for this excellent feature in a way to make customers book services from anywhere regardless of the timings.

Using professional booking software and tools, you can easily implement the online booking feature for your service business. Online appointment scheduling platforms work 24/7 and make customers book your services on their own from anywhere without directing to your physical office.

Based on certain criteria like affordability, integrations, ease of use, mobile optimization, automated scheduling, etc we have curated the best appointment booking tools. By embedding these noteworthy tools, you can provide customers a hassle-free booking experience.

Best Appointment Booking Software

If you have plans to integrate this online appointment booking feature on your business website, then you have to pick the right booking tool that best fits your business requirements and goals.

Here we go.

1. Acuity Scheduling

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Acuity Scheduling is one of the best user-friendly appointment booking tools that allow prospects to conveniently book the services from anywhere. You can collect users’ likes, dislikes, intentions, etc from the intake forms at the time of booking. Based on these details, you can offer personalized services to the customers.

Features

  • Easy to display the available booking time-slots and dates
  • Allows to send the booking confirmation and reminder messages & emails to clients
  • Easy to manage multiple locations
  • Integrates with PayPal, Stripe, and Square
  • Compatible with Zapier, GoToMeeting, Quickbooks, MailChimp, Google Analytics, and more
  • Receive automatic notifications when a new appointment is booked
  • Easy to share the calendar on Facebook and Twitter
  • Allows to send gift cards & subscriptions to clients
  • Health insurance portability and accountability act (HIPAA) compliant for safeguarding the medical information of clients

2. SimplyBook

SimplyBook - 9 Top Appointment Booking Tools for Businesses image7

SimplyBook is a perfect platform for providing online scheduling services to customers. Using the widgets it is possible to add a booking function on the website and social media profiles. This tool perfectly suits businesses that include beauty spas, fitness, education, healthcare, driving schools, etc.

Features

  • Integrates with PayPal, Stripe, Zooz, and more
  • Receive automatic notifications when appointments are booked, canceled, and rescheduled
  • Includes intake forms
  • Compatible with Google Business, Calendar, Adwords, Analytics, Translate and Authenticator
  • Allows to offer gift cards, coupons, membership subscriptions, and packages to customers
  • Health insurance portability and accountability act(HIPAA) and secure sockets layer(SSL) compliant
  • Integrates with SendGrid, Mailjet, Authsmtp, and Zapier
  • Compatible with Gruveo

3. Square Appointments

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If you are looking for a powerful appointment scheduling software for small businesses, then Square Appointments will be an ideal choice. This tool helps in building various email & social media campaigns for reaching potential customers. Additionally, Square’s inbuilt payment processing allows deposits or prepayments at the time of booking.

Features

  • Easy to send automated appointment reminder and confirmation emails to clients
  • Integrates with Google and Instagram
  • Includes Square Card for online payments
  • Supports multiple locations
  • Includes invoicing capabilities
  • Compatible with WooCommerce, BigCommerce, GoDaddy, Magento, and more
  • Allows to create gift cards

4. YouCanBook.me

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YouCanBook.me is an amazing appointment scheduling platform that provides a seamless booking experience to customers. Using this effective tool, businesses can include the booking facility on their website, social media posts, etc. You can customize the booking pages to provide more personalized experiences to the clients.

Features

  • Allows to send confirmation, reminder, follow-up messages to the customers
  • Integrates with Zoom, Zapier, HubSpot, Slack, ActiveCampaign, and many more
  • Allows to display the available time-slots and dates
  • Supports multiple locations
  • Compatible with Google and Microsoft Calendar
  • Allows to export booking data to CSV file format
  • Compatible with Stripe
  • Responsive friendly

5. Appointlet

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If you are looking for a user-friendly booking platform, then Appointlet is the best option. With the help of this tool, you can showcase the availability of services, dates, time, and other information on your business website, landing pages, and social media posts. Overall, this tool enables your customers to conveniently book your services from anywhere.

Features

  • Integrates with Zoom, GoToMeeting, Webhooks, Zapier, Salesforce, ZohoCRM, MailChimp, etc
  • Compatible with Google Calendar and Office365
  • Easy to manage multiple locations
  • Allows to send customized confirmation and reminder emails to customers
  • Supports Stripe
  • Allows to create personalized booking pages
  • Easy to track the booking activities

6. 10to8

10to8 - 9 Top Appointment Booking Tools for Businesses image5

10to8 is an advanced and excellent appointment scheduling tool that helps your customers to book the services and products at ease. Many businesses including SMEs, education, recruitment, healthcare, NPOs, beauty spas, fitness gyms, etc are benefited from this powerful appointment scheduling platform.

Features

  • Integrates with Google Calendar, iCal, Outlook, Office365, and Exchange
  • Compatible with Health insurance portability and accountability act (HIPAA), general data protection regulation (GDPR), and California Consumer Privacy Act (CCPA)
  • Supports Zoom, Zapier, Slack, and Salesforce
  • Allows to send automated confirmation and reminder emails, messages and voice calls
  • Integrates with PayPal, Stripe, and SagePay
  • Easy to track the appointment activities

7. Setmore

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Appointment scheduling software Setmore helps you to provide intuitive booking experience to your customers. It helps you in managing all bookings through the professional calendar system and makes your business grow. Moreover, this tool offers complete solutions to beauty spas, entrepreneurs, consultancies, etc for reaching the right audience.

Features

  • Supports Google, Office365, and iOS Calendar
  • Integrates with Facebook, Instagram, and Slack
  • Compatible with Square and Stripe
  • Built-in with WordPress, Weebly, Joomla, Drupal and more
  • Supports MailChimp, ConstantContact, Salesforce, etc
  • Easy to save the visitors’ data using Google Analytics
  • Allows to send automated booking reminder messages and emails to customers
  • Easy to add custom booking pages to the website

8. Appointment Plus

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Appointment Plus is a professional online booking platform that provides scalable booking solutions. With the help of this tool, businesses can improve efficiency, enhance connectivity, save time, and much more. It perfectly suits sectors such as healthcare, retail, banking, nonprofits, education, etc.

Features

  • Allows to track the booking activities
  • Integrates with ConstantContact, MailChimp, and iContact
  • Easy to send confirmation and reminder emails to customers
  • Supports multiple locations

9. Bookeo

Bookeo - 9 Top Appointment Booking Tools for Businesses image1 9 Top Appointment Booking Tools for Businesses image9

Bookeo schedule booking software provides an appointment setting and advanced tracking system for businesses. It provides all the essential features that help businesses to save a lot of time and money. Also, this tool is used by a variety of businesses including beauty salons, consultancies, automobiles, and many more.

Features

  • Easy to display the booking page on the website and Facebook page
  • Automatically updates the available time-slots
  • Allows to offer gift cards and promotions to regular customers
  • Integrates with Google Calendar, and iCal
  • Accept online payments
  • Compatible with Google Adwords and Analytics

Final Thoughts

So, by now we hope you can find the right booking platform that best matches your business requirements and goals.

Powerful online appointment tools will have amazing features that include calendar integration, online payment processing, mobile compatibility, automated scheduling, confirmation, and reminder messages, and much more.

If you like to build booking websites with lots of advancements for your business, then you can take assistance from the skilled website developers who can create professional websites with booking features for your business.

At ColorWhistle, we provide excellent website development services that help you establish a strong web presence. Our developers can build stunning websites with advanced appointment scheduling functionalities. Feel free to get in touch with us. You can either drop us a line or call us +1 (919) 234-5140. We are happy to work with you!

Do you like to add any more booking tools that we have missed on this list? Let us know in the comments section below.

How to Create and Sell Online Courses?

Creating and selling online courses are getting bigger by the day.

According to the research firm Global Industry Analysts, the online education industry grew from $107 billion in 2015 and is expected to go up to $325 billion in 2025. In fact, TechCrunch said that during 2017 alone, investors poured $8.15 billion in the EdTech industry, which generated almost $200 billion in revenue.

Additionally, the COVID-19 pandemic has changed education. Online learning has moved quickly to fill the gap created by suspended classroom learning due to COVID-19.

So, if you are contemplating on how to start an online school, there has never been a better time to join the growing e-learning industry. We have put together this simple guide on how to create and sell online courses. In this blog, we’ll walk you through the benefits of making an online course and the steps involved in setting one up.

Why Should you Create Online Courses?

Simple, self-education depends on online schools. People who want to pursue their passion and learn a new skill are using online courses.

According to Best Colleges, student satisfaction with online learning is high – overall, 94% say it has, or will have, a positive ROI and 95% would recommend online education to others.

This thirst for online self-education has created a splendid business opportunity. According to Uscreen, online school owners generate $5,700 in monthly passive income.

Online schools are one of the most flexible businesses and a great revenue generator. In fact, many entrepreneurs and influencers are creating online courses. Here are some examples,

  • Dorie Clark is a well-known author and orie Clark personal branding expert. She leveraged the success of her books and is now creating awesome online courses
  • Michael Port gave keynotes for the last 15 years. Now he’s making a bigger impact by offering online courses about public speaking
  • Sunny Lenarduzzi is a YouTube marketing expert who helped many companies grow their YouTube channel. Now she creates awesome online courses and teaches others
  • Danny Iny started blogging to share his knowledge of marketing. Later, he created a website called Mirasee and started selling online courses
  • Mari Smith is an expert on Facebook marketing and has helped many companies grow. Now, she shares her knowledge via online courses

Similarly, there are many fitness experts, athletes, dancers, artists and engineers have started sharing their expertise via online courses.

6 Steps for Creating a Successful Online Course

Now that we have understood the benefits, let’s move on to the steps involved in creating an online course.

1. Decide What to Teach

Here’s an example that will help you decide what to teach.

In 2012, after John Lee Dumas left the US Army, he was searching for ways on what to do with his life. To be motivated, he listened to inspiring podcasts once a week. He realized that there were many podcasts, but none of them interviewed successful entrepreneurs on a daily basis. So he created one interviewing entrepreneurs (Entrepreneurs on Fire) and earned revenue from sponsorships. This is one of the most popular podcasts in the world.

He could have used this success to talk about any business. Instead, he listened to his audience and became successful as a podcast host. In 2013, he launched Podcasters’ Paradise and moved to online courses and earned thousands of dollars.

What can you learn from this?

  • Identify a specific topic to teach
  • Be more specific about the course topics you want to teach. For example, instead of providing motivation for everyone (a broad market), John narrowed things down by producing material to help aspiring entrepreneurs

2. Validate your Online Course

Validating your online course is an important step. Let’s take a look at an example to understand how to do it effectively.

Rob Walling is a successful serial entrepreneur who created thousands of materials (books, podcasts, conferences, and essays) to help startup founders succeed. He is also the creator of Drip, a marketing e-commerce CRM platform. Here’s what he said,

I wanted to find 10 people who would be willing to pay a specific amount for the product once it was complete. This forced me to not think about features, but to distill the idea down into its core value single reason someone would be willing to pay me for the product. I took that, and emailed 17 people I know, or had at least heard of, who may have shared the same pain. This way, I not only had my initial customers who could provide me feedback on the details of how Drip should work, I had the start of an early base of revenue I could use to start growing the product

What can you learn from this?

  • Validate your idea and pre-sell it to figure out if there is demand
  • If you could pre-sell it, you will have proof that it can generate revenue
  • Through the process, you will have a list of people who will probably purchase when you actually launch

Additional tips

Validating your course upfront will save you a lot of time and money. One way to do that is by researching your competitors who are selling similar courses to your target audience. To check for demand around your topic, you can use Google’s Keyword Planner. If the search volume for your topic is higher, then the demand will also be high. Once you have checked it, all you have to do is differentiate yourself from your competitors by creating unique courses.

Know your audience and stay on topic. Get rid of the fluff. Once you know your purpose with your content (which should be to generate a specific result for those consuming it), stick to teaching how they can achieve that result.

What if there is no competition?

If there is no demand for your topics, it could mean that there is demand and no one is serving proper material or there is no demand at all.

Either way, don’t lose hope. There is a safe way to pursue your interest. Here’s how.

HubSpot’s inbound marketing concept is world-famous. It has become so popular that over 24,000 people attended the inbound conference held in 2018.

So, how did HubSpot validate this idea when there was no demand? With content. They used blogs to generate awareness and understand the needs and interests of their visitors. Through content, they created this product.

If you don’t have the heart to leave your idea, you can try blogging to create awareness while choosing an area of interest that is currently in demand.

3. Create your Course Content

Once you have validated your online course, it is time to create your online course.

Creating an online course will be something similar to this,

  • Selecting course titles
  • Creating a course outline
  • Creating lesson types like audio, video, infographics, sound bites and PDFs
  • Recording lessons using tools like screen-sharing software, microphone, and high-quality video camera
  • Fixing a price for courses
  • Payment gateway integration
  • Creating assignments, worksheets, quizzes and tests
  • Offering a course completion certificate so students can “show off” to their connections once they’ve completed your course.
  • Sending automated emails for course status, test scores, payment and more

You also need an important piece to complete this puzzle – An online course website

To have all of your course content in one place, you have to create an online course website.

For creating a full-fledged online course website, you need to pick a business model. Basically, there are two types, one-time and recurring (aka membership model).

With a one-time model, students pay up-front to access your online course. In recurring, students pay on a monthly basis, which means you have to create content regularly. Once you choose the model, these are some different ways in which you can build an online course website.

  • Using website builders like WIX and Squarespace
  • Using WordPress CMS (Custom themes, plugins and learning management system)
  • Using programming languages such as PHP, Java, jQuery, Python

Among these methods, website builders often come with disadvantages such as limited customization options, lack of key SEO elements, no proper support and more. Building a online course website from scratch is a time consuming and investment heavy option.

Building an online course website with WordPress is the most economical option because there are many customization options, great learning management system options, membership plugins, custom wordpress education themes, SEO perks and more.

Also, it is best to hire a professional education website design company like ColorWhistle to create a user-friendly and highly intuitive online course website.

4. Employ the Minimum Viable Product (MVP) Technique

Eric Ries, an American writer and entrepreneur, popularized the MVP technique in his book Lean Startup.

The MVP technique is used by many startups in which a new product is built with features that will satisfy early adopters. The complete set of features is added only after getting feedback from the initial users of the products.

How to Create and Sell Online Courses Image

Similarly, you can apply the same concept and quickly publish courses. Then, based on feedback from students, you can revise the course.

Also, keep your course as short as possible. If you can teach a concept within 3 hours, don’t drag it till 8 hours. The primary goal of your online courses should be to get users from point A to point B without sacrificing the key concepts of the course.

5. Create a Brand

Once you have everything in place, start building your brand. Excellent graphic designs such as logos and business cards play a role in representing your brand, but there are far more important things than this.

The biggest mistake that newbies in this industry do is following the spray and pray concept. You must always appeal to your specific audience.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.– Seth Godin, entrepreneur, best-selling author, and speaker
We recommend creating a unique value proposition that will help you differentiate yourself from others.

For example, Barclays’ Code Playground is a place dedicated to teaching kids how to code. It has created attractive graphics to entertain kids while teaching something valuable. Parents will also trust this brand as Barclays care more about sharing knowledge than immediate gain.

6. Start Finding for Students

Now that you have set up everything, it’s time to find potential students for your online school. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker How you market your online academy depends on your audience. You have to choose online strategies that will add value upfront. Here are some in which most of the online course creators are building their audience.
  • Social media

    When you start with social media marketing, select the top 2-3 mediums like Quora or Instagram that you think will make sense to focus your efforts. Share your content, create a group, join relevant groups to widen your reach
  • Content marketing

    Start publishing content to build trust and authority. Some forms of free content you can create are articles, videos, podcast episodes, images, and infographics
  • Publicity & PR

    Writing articles for popular publications, getting interviewed on podcasts and featuring in traditional media (TV, radio, newspapers, print magazines) are some of the ways to increase your exposure
  • Networking

    Building relationships with other influencers can lead to a number of opportunities such as joint ventures, partnerships, and customer referrals
  • Public or virtual speaking

    Get in touch with event hosts and organizers of conferences that your target audience attends. See if you can give a presentation. Some events may allow you to directly sell courses. You can also promote your courses via online events.
  • Email marketing

    Email marketing is one of the most effective ways to market your online course. Start building an email list and keep in touch with subscribers who have shown interest in your course. Once you have a solid list of subscribers, you can use marketing automation techniques to reduce the workload
  • Paid advertising

    Even with a minimal budget, paid advertising is an amazing way to grow your audience. You can use advertising mediums such as Facebook, Google, YouTube, Twitter, and LinkedIn to target your audience

Your Journey of Creating and Selling Online Courses Has Just Begun

If you have a skill that people would love to learn from you, then selling it as an online course is a splendid way to earn an income.

We hope that by now you will have a clear idea on how to start an online school.

If you need any help with setting up an online presence, our ColorWhistle team can help. You can outsource your online course creation requirements such as web design, website development and digital marketing. Just send a message or give us a call +1 (919) 234-5140, we can take care of setting up your online presence while you come up with awesome lesson plans for your online school

By reading this guide, you have already embarked on a journey of sharing your knowledge through online courses. The only question is, are you going to finish it?

We wish you the very best as you learn how to create an online course.

9 Best Marketing Automation Tools

Today, marketing automation technology is booming in the digital marketing industry. As this modern technology improves workflows, it has become a lucrative marketing investment. According to PR Newswire research, the marketing automation industry is expected to grow $7.63 billion by 2025.

Businesses of all sizes have started embracing this marketing technology with well-featured marketing automation tools. A study from Social Media Today reports that 75% of digital marketers currently use marketing automation tools for their business. If you have not yet started, now is the right time.

Our marketing automation specialists have consolidated a list of the top 9 marketing automation tools. By the end of the blog, you will be able to find a perfect tool that best matches your business requirements.

Top Marketing Automation Tools

The amazing features, rating, popularity, price, and others of these marketing automation tools make them stand out. Moreover, these tools provide dedicated services for streamlined automation marketing.

Here we go.

Best Marketing Automation Tools Group

1. HubSpot

hubspot Best Marketing Automation Tools

HubSpot is one of the best intuitive marketing automation tools in the market. More than 73,400+ marketers use this software to save their time by automating their marketing efforts. Also, this tool includes content creation tools, content optimization, email marketing, social media suite, account-based marketing, marketing analytics dashboard, and many more.

Features

  • Has a simple and visual interface
  • Can build responsive landing pages with effective call-to-actions
  • Easy to collect the personal details of the prospects
  • Has professional-looking email templates
  • Provides A/B testing techniques, and email tools
  • Can segment the users based on their actions around the website
  • Allows to target the prospects through social media ads and search ads
  • Can interact with the potential audience through live chat support
  • Integrates with Salesforce

Price

Click here to contact the team for a free demo

2. Marketo

marketo Best Marketing Automation Tools

Marketo, a powerful marketing automation tool that has an active knowledge base to guide both newbies and experts. This marketing software offers scalable features for every small, medium, and large businesses to engage the right customers across channels. By using this full-fledged marketing tool, there are better chances to generate prospective leads and improve business revenue.

Features

  • Compatible with Salesforce.com, Microsoft Dynamics CRM, SugarCRM, and Netsuite
  • Integrates with Oracle, and SAP Cloud
  • Can identify and engage the prospects with artificial intelligence
  • Possible to store records of regular marketing activities
  • Easy to target audience with personalized display ads and relevant content

Price

To know about pricing plan, do contact the team

3. Constant Contact

Constant Contact Best Marketing Automation Tools

Constant Contact is a popular marketing automation tool that provides marketing solutions at an affordable price. This software is perfect for small businesses that want to implement basic marketing automation functionalities. Using this tool, marketers can stay connected with prospects.

Features

  • Possible to send welcome emails to new subscribers
  • Allows to segment visitors for sending follow-up messages
  • Easy to resend emails to non-respondent audience
  • Possible to create automated trigger campaigns
  • Can target prospects with social media ads and search ads
  • Includes various email contact list-building and emails tracking tools
  • Compatible with Eventbrite, and WooCommerce
  • Integrates with Salesforce, Outlook, Mindbody, and Shopify

Price

  • Lite – $5/month
  • Email – $20/month
  • Email Plus – $45/month
  • Click here to learn more about the pricing plan

4. ActiveCampaign

activecampaign Best Marketing Automation Tools

As a versatile marketing automation platform, ActiveCampaign provides excellent solutions for marketers to reach the prospective audience. Furthermore, this tool supports various third-party integrations for performing various automation marketing techniques. It is possible to collect visitors’ details, segment the audience, send trigger emails, etc with this active marketing automation software.

Features

  • Allows to send email follow-up messages to segmented contact lists
  • Can easily find out the right prospects with regard to the users’ clicks and actions
  • Possible to analyze the performance of marketing automation activities
  • Compatible with over 250+ apps
  • Supports WordPress, Zapier, Shopify, Square, and BigCommerce

Price

  • Lite – $9/month
  • Plus – $49/month
  • Professional – $129/month
  • Enterprise – $229/month
  • To know more about the pricing plan, click here

5. Mautic

mautic Best Marketing Automation Tools

Mautic is one of the expert open-source marketing automation tools used by 200,000+ organizations. This effective marketing automation tool helps in automating the mailing process, personalizing the marketing approach, and tracking the prospects across every channel. Click here to download this marketing automation tool.

Features

  • Can build landing pages with specific call-to-actions to collect visitors’ personal details
  • Easy to send targeted emails to segmented contacts
  • Possible to apply marketing techniques based on the response of the prospects

6. Eloqua

eloqua Best Marketing Automation Tools

Eloqua from Oracle is an exemplary marketing automation tool loaded with amazing features and 700+ third-party integrations. With the help of this tool, it is easy to deliver personalized marketing campaigns to the audience across all the channels.

Features

  • Allows to collect personal details from prospects through website visits, app usage, newsletters, and other interactions
  • Easy to identify, target, and segment the audience based on their clicks and actions on the website
  • Create up-sell, dynamic and cross-channel marketing automation campaigns
  • Easy to track results of automation marketing activities using the analytics tool
  • Can implement accurate lead generation marketing strategies

Price

Contact the support team to know about the pricing of the tool

7. Pardot

pardot Best Marketing Automation Tools

Pardot is one of the powerful marketing automation software for targeting the potential audience. Furthermore, it provides ideal solutions to boost engagement, generate more pipeline, and empower sales. Professional companies like Trulia, CareerBuilder, Precor, ADP, and Stanley Black & Decker use this tool for their marketing activities.

Features

  • Easily connect prospects with dynamic and personal email campaigns
  • Automatically understands the site visitors’ intention based on their clicks and actions
  • Possible to segment the prospects and automatically sends personalized messages
  • Can build attractive landing pages without IT overhead
  • Supports intuitive email builder
  • Includes pre-designed email templates
  • Compatible with various tools such as Salesforce.com,
  • GoodData, FullContact, and Eventbrite

Price

  • Growth – $1,250
  • Plus – $2,500
  • Advanced – $4,000
  • Click here to know more about the pricing plan of the software

8. Customer.io

customer.io Best Marketing Automation Tools

As one of the powerful marketing automation tools, Customer.io offers out-of-the-box marketing solutions with its light-weight user interface, good customer support, etc. It is possible to identify the visitors’ intention based on their actions on the website and use personalized marketing activities.

Features

  • Integrates with REST API, Sendgrid, Mailgun, and Mandrill
  • Supports third-party integrations such as Zapier, and mParticle
  • Includes libraries like Ruby, Python, Go, and more
  • Supports drag-and-drop email builder
  • Allows to analyze the marketing automation performance
  • Provides good customer support

Price

  • Basic – $150/month
  • Premium – $995/month
  • Click here to know more about the pricing plan of the tool

9. GetResponse

getresponse Best Marketing Automation Tools

GetResponse is an easy-to-use marketing automation tool that offers effective autoresponders, enticing landing pages, list building tools, e-commerce functionalities, CRM systems, and many more. Additionally, the propelled email editor in the tool offers advanced formatting options for sending personalized messages.

Features

  • Offers pre-built marketing automation services to respond to the prospects’ actions
  • Automatically reach shopping cart abandoners and website visitors regularly
  • Can build automation strategies based on the users’ behaviors and actions
  • Provides advanced contacts segmentation features
  • Allows to estimate prospects’ engagement with the analytics tool

Price

  • Basic – $15/month
  • Plus – $49/month
  • Professional – $99/month
  • Click here to know more about the pricing package of the tool

Final Thoughts

A report from Marketo says that businesses using automated marketing can grow their workflow by 45%, enjoy 25% higher revenue, and spend 22% more time in promoting their services.

Marketing automation is useful for your business promotion and choosing the right marketing automation platform helps to achieve it! An effective marketing automation tool will be loaded with powerful features like understanding the customers’ intent, targeting the prospective customers across every channel, maintaining a strong relationship with the prospects, A/B testing functions, etc.

Among these marketing automation tools, select the best one that perfectly meets your business requirements.

At ColorWhistle, our skilled marketers can work with various marketing automation tools including HubSpot, Marketo, ConstantContact, ActiveCampaign, Marketo, and many more. Further, we provide out-of-the-box solutions for seamless marketing activities. Do not neglect to drop us a line or call +1 (919) 234-5140 us at any time. We are happy to collaborate with you!

Which marketing automation tool are you using for your business? Do share it in the comments section below.

Top 6 Online Learning Platforms in the World

In a matter of weeks, COVID-19 has brought new shifts in education. It has changed how students and office workers around the world are getting educated.

This global pandemic is not necessarily a good time to brush up on skills as many are working in essential business, working from home, trying to get new clients, or simply taking care of their loved ones. But now, since the stay-at-home orders for most countries will extend for several weeks, online classes are a great option to keep busy and productive.

We have collected the top 6 online learning platforms that offer a plethora of courses from experts in the field and professors at top universities.

Online Learning Platforms to Develop New Skills During the COVID-19 Pandemic

Due to COVID-19, many of the below online education platforms are offering free access to their paid plans. Please visit the websites to know more about the offers.

Note – MOOC stands for Massive Open Online Courses. This means the e-learning platform provides an online learning experience to anyone that wishes to sign up.

Top 6 Educational Online Learning Platforms in the World list

1. Coursera

Coursera is a popular online education platform that offers courses from top education providers around the world. Over the years, the company has grown rapidly and provides the world’s best standards of education through MOOC.

This online learning platform partners with universities including Stanford, Duke, Penn, Princeton, Michigan, Peking, and HEC Paris and companies like IBM, Google, and PwC. Overall, they have 190 active partners from 48 countries. The platform is backed by renowned investors such as Kleiner Perkins, New Enterprise Associates, Learn Capital, and SEEK Group.

coursera Top 6 Educational Online Learning Platforms in the World

Fee

The fees for the courses are charged individually or for the entire specialization upfront. Financial aid is also provided for learners who qualify.

2. Skillshare

Skillshare is an online education platform that is beneficial for both students and teachers. The website offers thousands of courses related to design, business, marketing, technology, photography, film, fashion, music, gaming, cooking, writing, DIY. crafts, and more.

Instructors can easily create classes through the step-by-step guidelines provided by the platform. Furthermore, this top online learning platform offers referral compensation for teachers if any of the students subscribe to the premium package.

skillshare Top 6 Educational Online Learning Platforms in the World

Fee

Skillshare offers free, premium, and team pricing plans. Premium plans start from $8/month.

According to Tech Jury, e-learning requires 40-60% less time to learn than in a traditional classroom

3. Lynda.com (now LinkedIn Learning)

Lynda.com, now part of LinkedIn Leaning is an MOOC website that covers a wide variety of creative, technology, and business courses. For over a decade, Lynda.com has been offering informative and clear video-based training for individual, corporate, and academics. The site is quite famous for teaching skills such as photography and coding.

Currently, the platform serves over 10,000 organizations, including renowned ones such as Adobe, Full Sail University, Patagonia, NBC and USC.

lynda Top 6 Educational Online Learning Platforms in the World

Fee

Lynda.com offers a one-month free trial program. After the trial period, price starts from $29.99/month.

4. Udacity

Udacity, Inc. is a for-profit MOOC platform that gives importance to job training. It also offers a micro-credential called Nanodegree that focuses on in-demand skills in technology. From artificial intelligence, self-driving cars, to robotics, they offer many courses that are currently trending in technology.

The enterprise customers of Udacity include Accenture, AT&T, Cisco, Mazda, Shell and more. Their curriculum partners include GitHub, Bosch, BMW, Amazon, Google, Twitter, Mars and more.

udacity Top 6 Educational Online Learning Platforms in the World

Fee

The platform offers up to 200 courses completely free of charge. A Nanodegree course can cost from $200/month and could go up to $2400/month.

5. Udemy

Udemy is a popular online learning platform that gives people a chance to develop their careers and explore a wide variety of hobbies. From web development to public speaking, they offer a broad range of courses. Reputed companies like Booking.com, Lyft, Addidas, and General Mills use the business plan of Udemy.

Furthermore, Udemy provides great support for instructors. They can create, share and promote their courses via re-targeting ads, search and discovery, email campaigns and external partner promotion.

udemy Top 6 Educational Online Learning Platforms in the World

Fee

Udemy offers a free trial and courses start from $12.99. Pricing will vary from course to course. Business plans start from $360 per year per user.

Students retain 25-60% more material when learning online compared to only 8-10% in a classroom 

6. edX

edX is a MOOC platform that offers university-level online courses. It has over 120 institutional partners like Harvard, MIT, Berkeley, Delft, RWTH, Sorbonne and more.

The platform offers six different types of programs – one-off courses, MicroMasters Program, Professional Certificates, Global Freshmen Academy and XSeries Program. These programs cover skill development courses for leisure purposes, meeting the demand of the current job market and for students to get a better understanding of a subject.

edx Top 6 Educational Online Learning Platforms in the World

Fee

Unverified courses are free of charge. Verified courses start from $50 and may go up to $300.

I believe that the integration of information technology in education will be further accelerated and that online education will eventually become an integral component of school education 

- Wang Tao, Vice President of Tencent Education. Tweet

Winding Up

From OTT platforms to virtual classrooms, COVID-19 has become a catalyst for many industries to search for innovative solutions in a short time.

This move to online learning has certainly created a new, more effective method of educating students.

Most of the online education platforms are focusing on skills such as critical thinking and adaptability, which are important for success in the future. These key factors also play an important role in the success of online learning platforms.

We predict new learning methods such as live broadcasts and virtual reality experiences will replace traditional in-person classroom learning. This way, learning could become a habit in our daily routines – a true lifestyle.

What are your thoughts about the rise of online learning platforms? Feel free to share your thoughts in the comments section below.

If you have plans to dominate the education world, we can help. From education website design, development and digital marketing, our ColorWhistle team can be your one-stop partner. We will help you with all the technical nitty-gritty and let you get back to creating exceptional content. Contact us or give us a call +1 (919) 234-5140 anytime. We are happy to help

22 Online Education Business Ideas

Today, education is one of the largest and steadily growing sectors worldwide. The education industry showers promising opportunities for starting an education business. According to Global Industry Analysts, the private learning and tutoring market is expected to grow as a $227.2 billion industry by 2022.

If you are an expert in various fields such as photography, music, dance, cooking, painting, and others, then you can share it with the outside world. This will help you educate a massive group of students, aspirants, and common people and thereby gaining revenue and attention!

In this post, we have curated the best 22 profitable education business ideas. By the end, you will be able to find out the perfect business idea that will suit your passion and expertise.

Here we go.

1. Tutoring Students Online

Tutoring Students Online
Tutoring students online is a lucrative education business idea that does not demand high investments. As tutoring happens at a one-to-one session, you can monitor students’ individually and make them master the lessons at their own pace and understanding abilities. Make sure you have access to all the essential requirements such as seamless internet connectivity, well-operating electronic gadgets/computer, and online education tools.

Top Online Tutoring Websites

2. Online Home Schooling Services

Online Home Schooling Services

Online homeschooling services, one of the smartest attempts to teach students of all grades. According to the National Home Education Research Institute there are over two million children being homeschooled in the U.S. Create enticing content using advanced technologies and powerful learning tools to provide the best learning experience for the students.

Top online home schooling websites

3. Online Education Games

Online Education Games
Online learning games are useful in making students stay active. Fun to-do tasks, games, and others allow students to master the lessons enthusiastically without distractions. Moreover, these online games enhance students’ perception levels, creativity skills, problem-solving techniques, and so on. Hence, you can build amazing IQ improvement games that help students to learn subjects with extra fun.

Top online educational game websites

4. Online High School

Online High School
As online high schools provide flexible learning opportunities for students, it is a perfect idea for an online education business. Nowadays, high school students take part in extra-curricular activities, part-time jobs, social works, and others. These activities probably make students miss learning sessions in brick-and-mortar schools. With an intuitive online high school system, you can make these students focus on other activities along with academic activities.

Top online high school websites

5. Online Library

Online Library

Online library, one of the powerful education business platforms useful for both youngsters and adults to spend their free time fruitfully. Moreover, many schools and colleges have started converting their educational materials to electronic format. Comprise an extensive range of academic books, newspapers, dictionaries, encyclopedias, magazines, and many more into the online system and make it easily accessible for all.

Top online library websites

6. Online Acting School

Online Acting School

Online acting schools pave a great way to teach acting skills for people. Before establishing an online acting school, make sure you have all the essential technical requirements such as electronic gadgets, tripod stand, seamless internet connectivity, headset with microphone, etc. By having a strong digital presence, you can reach a massive number of people who aim to begin their career in acting.

Top online acting school websites

7. Online Courses

Online Courses

Online courses are a profitable business idea for sharing your expertise with the world. According to TheBalancesmb.com, online courses are expected to reach more than $240 billion by 2021. Being available in the online platforms help you in targeting the potential audience. Additionally, providing online courses at an affordable price becomes a passive revenue generator for your business.

Top online course websites

8. Digital Skills Development Center

Digital Skills Development Center

Establishing an online skill development center is a lucrative education business idea. Many subject matter experts (SMEs) are optimizing this business opportunity and educating people. There are so many interesting areas to cover in the online course that includes photography, personality development, music, gardening, cooking, beauty tips, language, and many other skills.

Top skill development websites

9. Online Fashion Design Institutes

Online Fashion Design Institutes

Both men and women have a huge love for fashion designing, but they do not get ample time to attend regular classes. You can inspire an enormous group of potential design aspirants by providing online fashion design courses. Further, you have to provide live sessions with experts, lesson recording functionalities, practical assignments, theory content pdf, certifications, etc in your online fashion design institute.

Top online fashion design websites

10. Online Music School

Online Music School

Online music classes can target prospective audiences from in and around the world. By launching an online music school, you can easily turn your music expertise to an income flowing stream. Advanced tools including video making software, online chatting platforms, discussion boards, online payment gateways, etc will help you stay connected with the music aspirants.

Top online music schools

11. Online Stress Management Courses

Online Stress Management Courses

In this fast-paced world, many people are looking for stress management skills and ideas. Hence, by providing stress management counseling online, you help people to access your services from anywhere at any time. Further, if you are a specialist in stress management you can provide training and courses for people who are aspiring to become professional stress management specialists.

Top online stress management course websites

12. Online Woodworking Courses

Online Woodworking Courses

Launching an online woodworking course helps you to effectively promote your business in the digital world. By taking online sessions and providing learning courses, you can share your expertise and grab the attention of potential aspirants who aim to become professional woodworkers.

Top online woodworking classes websites

13. Online Cooking Classes

Online Cooking Classes

Online cooking is one of the best income-generating education business ideas. If you are an expert in cooking, then online cooking business will be the right choice for you. There are so many housewives, cooks, caterers, bachelors, etc who are looking for unique cooking ideas. By sharing your creative cooking skills online, you can attract an enormous group of audience.

Top online cooking class websites

14. Online Courses for Entrepreneurship

Online Courses for Entrepreneurship

Many people dream of becoming successful entrepreneurs. If you are a skilled entrepreneur with lots of experience, you can help those aspirants with online entrepreneurship classes. In the online course, you can share your experience, reveal smart business tips, etc and earn income.

Top online entrepreneurship courses websites

15. Educative Cartoons Series for Children

Educative Cartoons Series for Children

It is easy to engage school children in animated cartoons. Even schools are looking for experts to produce educative cartoon series for their students. Hence, if you are skillful in animation related activities, then you can focus on creating educative cartoons for children. By doing so, you can run a highly profitable and thriving business.

Top educative cartoon websites

16. Start an Online Photography Academy

Start an Online Photography Academy

Online photography academy, one of the perfect business ideas for driving income. With the help of your online photography academy, you can provide quality photography skills. Also, people will gain both theoretical and practical experiences in photography regardless of time and surroundings.

Top online photography academy websites

17. Start an Educative Radio Program

Start an Educative Radio Program

Most of the people spend their time listening to radio programs. If you are good at developing content on radio, you can engage people by hosting educational radio programs. You can cover subjects including entrepreneurship, economy, science, laws, and other education-related content in the program.

Top educative radio websites

18. Start an Online Charter School

Start an Online Charter School

Charter schools provide many educational benefits to the students. If you are interested in gaining a business portfolio in the education sector, then develop a strong web presence for the charter schools. We have written a detailed blog on the must-have charter school website functionalities, click here to learn more.

Top online charter school websites

19. Child Caretaker Courses

Child Caretaker Courses

Online child caretaker courses are an amazing education business idea. If you are a specialized child caretaker then you can create online certification courses helping people who aim to get certified as a professional child caretaker.

Top online child caretaker course websites

20. Start an Online Bible School

Start an Online Bible School

If you are an educationalist with biblical knowledge, then online bible school is a profitable education business idea for you. For instance, school children do not find time to spend in spiritual-related activities. You can help these children to learn spiritual concepts by making your expertise available online.

Top online bible school websites

21. Start an Online Language School

Start an Online Language School

Online language schools, one of the great ways to earn money in the education business industry. If you are good at speaking local and foreign languages fluently, then you can start an online language school. You can help a sizable group of audience willing to learn languages in their free time remotely.

Top online language websites

22. Start an Online Private School for Disabled

Start an Online Private School for Disabled

Online private schools are one of the lucrative business ideas in the education industry. It might be hard for physically and mentally challenged students to travel to the school at the scheduled time. By launching online private schools for disabled students, you can make them learn from home at their preferred timings.

Top online private school for disabled websites

Importance of Digital Presence for Online Education

In this DigiTech world, online presence has become the greatest source for boosting the growth of any business. If you want to be successful in your education business, then you have to showcase your training services on your own website. It is easy to capture the attention of potential learning aspirants using a professional website.

These above-mentioned education business ideas will be useful for following your passion, establishing a strong online presence, generating revenue, and many more benefits.

If you want to explore these perks, you have to activate your presence in the online world. For developing a unique image in the online education business, you should create a website, provide online learning services, optimize for search engines, and so on. Establishing a presence in the online space is not a piece of cake, it involves a lot of effort and process.

To assist you on that scale, there are thousands of education website design & digital marketing services agencies out there. Pay close attention and choose the trustworthy and experienced service provider for your online education business.

Final Thoughts

We hope this blog helps you make the right decision for beginning your online education business. If you like to get any assistance for setting your feet in the digital space, do reach our team.

At ColorWhistle, we provide unique education web design and development services for leading your online education business. Feel free to contact or call us +1 (919) 234-5140 at any time. We are glad to work with you!

Do you like to add any more online education business ideas that we have missed? Let us know in the comments section.

 

Disclaimer – All of the images inside the blog belong to pexels.com. ColorWhistle does not own any of the images

Remote Developer / Freelancer

Remote Developer / Freelancer Required

We are looking for someone to help us manage our numerous concurrent web design and development projects. The successful candidate will first and foremost be highly intelligent, incredibly well-organized, detail-oriented, and dependable. He/She will be also flexible, creative, and full of initiative.

Responsibilities include but are not limited to

  • eLearning Website / Portal development – WordPress / any PHP / React JS / Angular JS, APIs, any popular LMS development experience
  • Travel Portal development – WordPress / any PHP / React JS / Angular JS, APIs, any popular LMS development experience. Working on “Search” algorithms & strong programming knowledge is the expectation
  • Real estate website development – WordPress / any PHP / React JS / Angular JS, APIs, any popular LMS development experience. Working on “Search” algorithms & strong programming knowledge is the expectation
    Preferred skills – End to end web application development

Responsibilities and Duties

  • Interface with clients to collect and verify requirements
  • Interface with graphic designers to collaborate on site designs
  • Interface with site developers to manage the development of sites
  • Interface with content developers
  • Schedule projects, track project progress, and ensure projects remain on schedule
  • Verify projects are implemented according to estimates and design specifications
  • Coordinate testing of websites
  • Assist in the recruiting of graphic designers and web developers
  • Work with management, designers, and developers to develop streamlined design and development processes

If you are running a blog, please share your blog URL.

Job Type – Freelance to start, will be a full-time job (with remote + office working options).

Remuneration – For initial works, it will be a project based cost. 10% of the agreed amount will be given while starting the project, and remaining will be shared based on agreed milestone deliveries.

Positions – 1-3

Job Location – Coimbatore, Tamil Nadu

Required experience – 4+ Years

Communication – Should be good in English. We use project management tools, Zoom, GMeet, Skype calls for communication and it will happen on a daily & on-demand basis.

Interview type – Video call + quick project work

Preferred location – Nearby Coimbatore

Send your resumes to anusha@colorwhistle.com. Do mention ‘Applying for Remote Developer’ in the subject line.

No recruiters / agencies please.

Digital Transformation – Demystified With Ideas, Examples, and Case Studies!

Digital transformation (also known as “DX”) is not just a buzzword. According to IDC, worldwide spending on digital transformation will be nearly $2 trillion in 2022.

The term is not entirely new. It has been around since the 1990s when email and the internet came out as ubiquitous tools for businesses. Since 2013, it has been gaining popularity and has become an actual part of many business plans.

Digital transformation has the potential to transform any area of business. In the finance department, machine learning can automate invoicing. For marketers, cloud computing will influence how files are transferred and stored.

Now more than ever, the COVID-19 situation has given many companies a kick in the pants to speed up digital transformation.

So, if you are about to begin your digital transformation journey, you should have a solid understanding of the concepts and approaches. Only with proper understanding, you can make a positive impact on business performance.

In this detailed blog, we will explain everything you need to know about digital transformation and how to embrace it to remain relevant.

Let’s dive in.

What is Digital Transformation?

In general terms, digital transformation is nothing but using different digital technologies such as cloud computing, internet of things, big data, and artificial intelligence to create or modify a business process. This will help to keep up with the changing business and market requirements.
Beyond this, digital transformation is also a cultural change that requires businesses to challenge the existing state of affairs and experiment often. This means changing the long-standing business processes that companies built to bring in relatively new practices.

Digital transformation is no longer an option, it is essential for survival.

- Sindhu Gangadharan, Managing Director of SAP Labs India Tweet

How Important is Digital Transformation?

How Important is Digital Transformation
Here are some reasons for your business needs to embrace digital transformation. These reasons not only cover customer expectations, but also the expectations of your staff and the entire business ecosystem.

1. Workflow improvement

Digital transformation will have a great impact on automating workflows. One obvious example of this is sales automation. Technologies such as artificial intelligence can help to keep track of sales calls and analyze the call logs to see if the process is followed properly. Managers can get the call logs transcribed by bots to enhance workflow procedures, which may improve sales.

2. Get the attention of customers

Another benefit of digital transformation is that customers will start noticing when you embrace such changes. Whether it’s through your company’s mobile app, a website visit, or an automated phone call, customers will notice when you improve support. They will also know when it is easy to reach the customer support line. So, the more you transform, the more your customers will view your brand as keeping up with trends.

3. Cultural changes

When the culture of your business stays stagnant, it will cause problems in every area of the business. Companies such as Apple and Microsoft have embraced digital transformation. For example, the new headquarters of Apple looks like a flying saucer, makes use of collaboration workspaces where employees can share ideas. Even bringing in something like reliable wi-fi connection, new office furniture, or remote working options can bring in employee cultural shift.

4. Reduce costs

The major reason for embracing digital transformation is to bring down the cost. New technologies such as data analytics and artificial intelligence are not only interesting, they tend to reduce operational costs. For example, augmented reality allows employees to evaluate procedures before building them and cloud computing can make employees worry less about storage

5. Enhanced market penetration

By using digital technologies, you can explore new markets and target new customers. As your business improves efficiency, the market penetration process will become more effective. It will also improve the customer base and loyalty among existing customers.

6. Informed decision making

Digital transformation improves the availability of quality data. This way you can make decisions that will impact work efficiency, success rate, and brand awareness. It also helps to understand customer behaviour, which enables making sound business decisions and leads the business towards success.

As COVID-19 impacts every aspect of our work and life, we have seen two years' worth of digital transformation in two months. From remote teamwork and learning to sales and customer service to critical cloud infrastructure and security, we are working alongside customers every day to help them stay open for business in a world of remote everything.

- Satya Nadella, CEO of Microsoft Tweet

Why Are Businesses Experiencing a Digital Transformation?

Here are some reasons why businesses are experiencing a digital transformation.

1. Improve customer needs

According to Salesforce, 67% of consumers and 74% of business buyers say they’ll pay more for a great experience. Qualtrics says that companies that lead in customer experience outperform laggards by nearly 80%. So, enhancing customer interactions will improve your company’s reputation and the bottom line.

One of the ways businesses can accomplish this is by embracing digital transformation.

For example, companies like Airbnb, Uber, and Lyft, use mobile applications to make consumers book a room or a car ride. These services have become so popular that these companies have further expanded. Airbnb allows consumers to purchase experiences at vacation destinations, and Uber has entered into delivering food with UberEats.

These companies have adapted to the changing taste of consumers and staying ahead of competitors who are trying to do the same.

2. More savings

AI and machine learning have enabled companies to introduce efficient processes. This has resulted in many companies to employ marketing automation tactics.

Digital marketing professionals can automate more repetitive tasks like sending welcome emails or researching SEO keywords and concentrate on other high-level tasks.

Such types of tools reduce errors, minimize time spent on repetitive tasks, and decrease the overall workload of employees.

3. Drive efficiency and innovation

The world of banking has transformed because of mobile apps. Banks such as Wells Fargo, Bank of America, Chase, PNC and even small banks allow users to carry on their banking activities online. From transferring money to depositing cheques, customers need not go to banks to handle their finance.

Another example is the use of project management tools by most of the companies. Collaboration tools such as Asana, Slack and Trello are used to streamline communication. E-learning tools like Google Classroom, Kahoot and Zoom Education are improving students’ academic progress. We have written a detailed blog about top video conferencing software and e-learning web apps, do take a look to learn more.

Even Tesla is shifting from the traditional model of the car dealership to a digital marketplace platform that sells directly to consumers.

From these examples, we can see that digital applications have become more efficient while ultimately driving innovation.

4. Stay ahead of the competition

Years ago, advertising campaigns, product development, and R&D were enough to beat the competition. However, now, everything is directly related to user experience for which digital transformation is vital.

Today, the digital application area is a battlefield.

From the popularity of Alexa, Siri and Google Assistant companies are using technology to make things convenient for consumers.

Even the OTT streaming platform giant Netflix is facing competition from Hulu, Disney+ and Amazon Prime.

Every company is doing its best to be more convenient, accessible, and personable. Consumers will greatly benefit from all these competitions.

How to Develop a Digital Transformation Strategy?

How to Develop a Digital Transformation Strategy

Undergoing a digital transformation is more than just adopting new technology, buying fancy gadgets or upgrading the current system. These are important, but you cannot achieve a full transformation with that. To remain competitive, you must plan and be the designers of your own future.

This where a digital transformation strategy will help.

When you start formulating a digital transformation strategy, you can come up with answers for questions like – Where are you now? Where do you plan to be? And how do you intend to get there?

Plus, to successfully sail through your digital transformation, you need to develop 3 core competencies – Awareness, informed decision-making and fast execution. Your digital transformation will stall if these capabilities are not built in your business process and culture.

A strategy and digital transformation roadmap can help you develop and channel those capabilities effectively. Here are some steps you can follow to create a winning digital transformation strategy.

  • Get the right people

    A digital transformation strategy will not work if everyone is not on board. So get the right people by your side including stakeholders
  • Funding

    Once everyone is on board, secure proper funding as it will help you structure your ultimate strategy when you move forward
  • Analyze your current state

    For example, you cannot migrate your current technology to a new platform like AWS without considering the current process. So map out organization culture, workforce skill set, current processes, organizational structure and pain points to make strategic decisions 
  • Identify your goals

    A digital transformation is about reaching your goals. So identify your digital goals, what you are trying to achieve and the type of experience you want to give for your customers and employees
  • Gap analysis

    You know where you are and where you like to be, so identify the gaps and opportunities by doing a gap analysis
  • Create a roadmap

    Now that you have identified gaps and outlined your goals, you have to create a roadmap to achieve your vision

What Are Some Successful Digital Transformation Strategy Examples?

Here are 9 major companies that invested in digital transformation, to increase revenue and improve stock value. We hope that these below successful digital transformation examples will convince you to invest in technology and grow.
  • Walmart

    They leveraged technology to create a mobile app and improve the in-store customer experience in many ways. Harvard business review named them as a business winner. Click here to learn more
  • Disney

    They introduced RFID technology to update customers about bus schedules and free drink limit. Click here to learn more
  • IKEA

    They have implemented virtual reality, apps and self-driving cars to make their business more attractive to clients. Click here to learn more
  • Nike

    They developed a mobile app that scanned the feet to recommend the perfect shoe size. According to RIS, they also plan to invest in new digital member services, data and analytics, demand sensing technology and RFID technology
  • Domino’s

    They launched an app called AnyWhere, that allows ordering pizza from anywhere. The app is desktop, mobile, smart TV, and smartwatch friendly. Click here to learn more 
  • Best Buy

    They used technology to improve delivery time and in-home consultations to enrich people’s experience. Click here to learn more
  • Target

    They remodeled 400 stores and used technology to improve online ordering and in-store pickup. Click here to learn more 
  • Pitney Bowes

    They used technology and introduced digital self-service, interactive personalized video, and a mobile-first strategy. Click here to learn more
  • Hasbro

    They used ad tech, social media strategies and omnichannel marketing techniques to grow their company. Click here to learn more

Digital transformation efforts are ongoing and evolving, which can render traditional business value calculations and financial governance approaches less effective. Just implementing the technology isn’t enough – the technology needs to be specifically tied to monitoring key performance indicators on customer insights and business process effectiveness

- Brian Caplan, director of Pace Harmon Tweet

What Are Some Inspiring Digital Transformation Case Studies?

Here are some famous digital transformation case studies.
What Does a Digital Transformation Framework Look Like
In general, a digital transformation framework consists of,
  • Customer experience
  • Operational agility
  • Culture and leadership
  • Workforce enablement
  • Digital technology integration

If you like to learn more, here are a few examples of digital transformation frameworks.

  • MIT Sloan: The Nine Elements of Digital Transformation – Click here
  • Cognizant: A Framework for Digital Business Transformation – Click here
  • Altimeter: Six Stages of Digital Transformation – Click here
  • Ionology: A Step-By-Step Guide to Digital Transformation – Click here

Every digital transformation is going to begin and end with the customer, and I can see that in the minds of every CEO I talk to.

- Marc Benioff, Co-CEO of Salesforce Tweet

What Are the Pillars of Digital Transformation?

Here are the pillars of digital transformation.
What Are the Pillars of Digital Transformation

How Will COVID-19 Impact Digital Transformation?

IDC recently surveyed 32 Chinese CXOs of 10 industries regarding the impact of coronavirus. Here’s what they found,

The top 3 negative impacts of the COVID-19 epidemic on enterprises are:

  • Inability to visit customers
  • Significant decline in sales performance
  • Inability to resume production.

The top 3 positive impacts of the COVID-19 epidemic on enterprises are:

  • Improved corporate ability of long-distance collaborative work.
  • Wide recognition of the value of digital transformation and information technology among all employees.
  • Gaining ability of online marketing and business development

Sadly, still many users have to visit the store or branch of a company to do routine work. This is becoming increasingly difficult as most people are homebound and are subject to strict social distancing rules when they go out. Organizations that have moved to web-based solutions are in a better position to survive this COVID-19 pandemic.

The value of digital channels, products and operations is immediately obvious to companies everywhere right now,This is a wake-up call for organizations that have placed too much focus on daily operational needs at the expense of investing in digital business and long-term resilience. Businesses that can shift technology capacity and investments to digital platforms will mitigate the impact of the outbreak and keep their companies running smoothly now, and over the long term.

- Sandy Shen, senior director analyst, Gartner Tweet

It’s Time to Get Started With Digital Transformation

According to a survey conducted by Tech Pro Research, 70% of respondents said their companies either have a digital transformation framework in place or one is in progress. So, avoiding digital transformation is a recipe for disaster.

Does your company need a digital transformation? Regardless of the services you provide, your business can improve with the right digital transformation strategy. You may need to outsource your digitalization, but the end result will yield you a high ROI.

Are you ready to take that first move and rise to your digital potential?

Get in touch with ColorWhistle. We are a digital transformation strategy and consulting service provider with an excellent amount of experience in creating meaningful digital success stories for small and medium businesses. Through our digital solutions, we can find any areas for improvement and help you reach digital maturity. Send a message or give us a call +1 (919) 234-5140, we’d love to hear from you.

101 Things to Know About WordPress Elementor Page Builder/Editor

Currently, we are moving towards a new era of WordPress website development. In WordPress, the availability of tools and plugins have increased exponentially, in which page builders are trending now. A page builder simplifies the entire process of website creation via an enhanced drag-and-drop editor.

In this blog, we are going to discuss a famous page builder ‘Elementor’ which helps to build custom layouts for websites and comes with a lot of interesting functionalities.

Let’s get started !

Elementor Web Usage Statistics by location wise
Source - similartech.com/technologies/elementor

Features available in Elementor page builder

Elementor is the fastest and simple content editor in WordPress which can be quickly grasped by everyone. Below are some of the features available in the free version of Elementor page builder.

Main features

  • Customize your website with the help of ‘drag and drop’ functionality.
  • Lots of ‘widgets’ and nearly 300 amazing ‘templates’ are available.
  • Not even a single line of ‘coding’ is required to customize websites.
  • ‘Mobile editing’ helps you to view the page in mobile resolution so that you can make your website look better on mobiles.
  • Translated into 50 languages.

Workflow features

Design features

  • ‘Background gradients’ can be added to color the background of the page.
  • Extra layer of image or color can be added above the background using ‘background overlay’.
  • Background videos can be added to any page.
  • Page sections can be separated using ‘shape divider’.
  • Option to create one-page websites.
  • Landing pages can be customized along with the header and footer using ‘Elementor canvas’.

Typography features

  • Font size, weight, style, decoration, line-height, and letter spacing can be easily customized.
  • The ‘font preview’ in the panel helps you to choose the best.
  • ‘Drop cap’ to improve the stylish look of the font by making the first letter of the blog look larger.
  • ‘Text shadow’ effects can also be added to increase attraction.

Layout features

  • Control various sections using ‘section width and height’.
  • Columns can be controlled by ‘ column width and gap’ including ‘nested columns’ (which we can sort all the inner sections).
  • Title tags can be set for SEO improvement.
  • Margin and padding can be set for sections, columns, and widgets.
  • Using ‘z-index’ you can place any section, column, or widget either in the front or back.

Mobile editing features

  • Create 100% responsive websites for mobile.
  • Hide or show elements on any device as per your needs.
  • Custom breakpoints can be added to adapt your website for mobile and tablet view.

Marketing features

  • Price list widget to add catalogues, products, services and pricing for e-commerce websites development.
  • Create and manage ‘Landing pages’.
  • Rating star widget to gain trust among the audience.

Library features

  • Pages can be built from scratch by using blocks and pre-designed templates.
  • Reuse every custom page you create by saving it to the library.

Media and interaction features

  • Include ‘Google maps’ to help users locate your business.
  • Create a full-screen experience for users by adding image, gallery, and video lightbox.
  • You can play a tune when users visit your website by using the ‘soundcloud’ widget.
  • Give an interactive view to your website by adding hover and entrance animations.

Some advanced features

  • Set maintenance mode using ‘coming soon’ and ‘maintenance mode’ templates.
  • Create add-ons and themes using API.
  • Add custom CSS to section, column, widgets and pages.
  • ‘Replace URL’ feature to redirect a page to the new URL.
  • Using ‘version control’ you can go back to the previous version of any page.
  • HTML code can be directly entered in the HTML widget.
  • Options to reduce image size.
  • Support for both RTL and LTR languages.

Apart from the above, there are some paid Elementor features like dynamic content, 404 pages, TypeKit integration. Click here to learn more about the features of Elementor pro.

Comparison of Elementor page builder with other popular WordPress page builders

Let us consider the most popular page builders to find out what makes Elementor stand out.

Take a look at the below blog links to get a precise idea to determine the right page builder for you.

  1. John Huges has clearly compared and tabulated the features of famous page builders like Beaver Builder, Elementor, Divi Builder, Upfront Builder, and Visual Composer
  2. WPBeginner compared Beaver Builder, Elementor, Divi Builder, Themify Builder, and page builder by SiteOrigin and concluded that Elementor is clearly the top choices’.
  3. CodeinWp compared the entire features of Elementor, Divi Builder, and Beaver Builder in a detailed manner.

Popular websites using Elementor

Take a look at some famous websites using Elementor page builder plugin,

Bringingweb-Elemenator-Builder-Website
Codein-Wordpress-Elemenator-Website
Conti-Wordpress-Elemenator-Website
Dalecameronlowry-WordPress-Elementor-Builder
Pixelgrade-Worpress-Elemenator-Website
Popincute-Wordpress-Elemenator-Builder

Winding up

Our WordPress developers have worked with many page builders extensively including Elementor page builder too.

We ColorWhistle feel that the page builder has one or two minor quirks, but apart from that it is glitch free and comes with a solid number of elements. And best of all, you needn’t rely on annoying shortcodes to include any features.

If you’re in search of a new page builder for your next project, you should definitely check out Elementor.

Did we miss anything? Do you have any questions about something we did not cover? Leave a comment below!

Top Web Development Companies in New Zealand

After rounding up the top web development companies in Canada and USA, we head into the South Pacific side to look into the top web development companies in New Zealand.

New Zealand’s tech sector is diverse and advanced. It is a breeding ground for innovation and competes on a world level. The economy is also growing employment across a range of skill-sets, including web developers, software engineering and development, project managers, marketers, sales, administrators and business analysts.

All of this shows that the country is a home for a wide range of web development companies.

Let’s take a look at the top companies.

Best Web Development Companies in New Zealand

For this round-up series on the top web development companies in New Zealand, we have selected agencies that have a good search engine ranking, reviews, website design, and many other criteria.

Conclusion

An engaging website is a principal medium through which a business can excel in the online world. Only a professional website can mold the face of your business and make you presentable in the eyes of your clients and your potential customers.

Recent SEO trends demands for a user-friendly website  Only a top web development company can help to create a website that will help to build a quality website meeting your online business requirements.

Hiring a web development company can be a difficult task. Make sure to conduct proper interviews and ask the right questions as they will be the extended arm of your company.

We hope that this blog will help you find the best web development company in New Zealand. Do you need help with creating a website, contact, or call us +1 (919) 234-5140 anytime.

Do you have any questions about this blog? Do share them in the comments section below.

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