Education Ads Design Ideas and Inspirations

Thank you for stopping by! First, we appreciate your interest to search for inspirations for online education designs.

In this image only blog, we have tried to bring together whats happening in terms of design in the online education industry. The main attraction in the designs are faces and a depiction of learning and success. Scroll down to see some of the good looking and well thought out designs that were put up as ads, brochures or even banners within the industry.

Online Education Website Banner Ads Design Ideas and Inspirations

Online Education Social Media Marketing Ads Design Ideas and Inspirations

Online Education Google Display Ads Design Ideas and Inspirations

Online Education Promotional Brochures Design Ideas and Inspirations

Wrapping Up!

Contact us to understand how you can strategize, build and market your next education website.

 We at ColorWhistle are happy to help you strategize, develop, integrate multiple platforms with API and create a functional educational website that helps you step stronger in this digital space.

Plan | Strategize | Design | Develop | Market | Generate Leads 🙂

Disclaimer : All the images in this article are taken from various online platforms and ColorWhistle does not own any content.

6 Digital Marketing Tips That Will Help Businesses Combat COVID-19 Impact

Businesses are facing challenging times as the COVID-19 pandemic is biting the global economy. Many businesses have been impacted, grocery stores are left with empty shelves and restaurants look like ghost towns.

As a business owner, we know that you are looking for ways to get through this.

Try To Be Positive – It’s Going to Get Better.

Team ColorWhistle

Fortunately, staying calm under difficult situations is part of the job description for entrepreneurs and business leaders. If you stay proactive now, you can put your business in a more secure position and recover quickly once this crisis subsides. In fact, China, the country from which the virus originated, is already showing signs of economic recovery.

Do you want proof? Well, here are a few sources.

  • China is lifting travel restrictions and life is returning to normal.- Source
  • For the first time since December, China Reports No New Domestic Cases – Source
  • China’s Economy to Return Fast to Potential Growth, PBOC Says – Source

So, if you work smarter, you can tackle the challenges ahead. Here are some key strategies and insights that you must keep in mind to help your business recover from COVID-19 impact.

Top Digital Marketing Tactics to Consider During this COVID-19 Downtime

Coronavirus Impact on Businesses

An exclusive survey conducted by Marketing Week and Econsultancy, reveals COVID-19 will heavily impact marketing activities for the first half of 2020.

We understand that you will be carefully watching your budgets, mine every penny you made on your investment and looking for cost-effective ways to deliver your products or services.

When making budget cuts, marketing may be at the top of your list. But, a cut on marketing activities will only be a short-term fix and will not help you in the long run. Maintaining visibility is essential for long-term profitability.

In situations like this, many fail to plan. Making focused plans is more important than ever. Here are some marketing tactics you need to consider during this coronavirus downtime.

1. Do Smart Work to Keep your Existing Customer Base

You need to regularly keep in touch with your existing customers or you’ll risk losing them. Keep in mind that it is always cheaper to keep an existing customer than to gain a new one. Here are some tips on how you can do that effectively.

  • Marketing automation

    It is one of the easiest and most cost-effective ways of keeping in touch with your customers. Avoid sending automated emails, instead, send out personalized,and targeted messages to customers who want to hear from you

  • Producing content

    This is an essential ingredient for keeping in touch with your existing customer base. Share innovations you are making and any other good news like awards and client wins. You can also hire professional writers for help

  • Be more social

    Platforms like LinkedIn, Twitter, Facebook are the places where people are discussing their purchasing decisions and exchanging views about various businesses. So, create a social media plan to contribute to the conversation

2. Be More Visible in Front of Your Potential Clients

You have to create more awareness to get more visibility. This means you have to drive more visitors to your website to make sales. You need to be found at every stage of the buying cycle from exploring to analyzing new offerings. Here’s how to do that.
  • Exposure effect

    It is an age-old marketing phenomenon that helps consumers develop a preference for your product or service merely because your brand is more visible. Setting aside a budget to keep your brand visible will have long-term benefits
  • Update your content

    Your website must have an archive of content that will still be useful for your customers and search engines. Update those content with an objective of improving the search ranking

3. Concentrate on Driving Conversions

One of the most cost-effective digital marketing technique is conversion rate optimization. Making small changes to the user experience of your website will have an amazing impact. Here are tips on how to do that.

  • Share positive stories

    Take a look at your case studies, recommendations and reviews at every touchpoint in your marketing. Try to add them throughout your website and share it across your social media channels

  • Improve user experience

    If you have been meaning to improve the user experience of your website, optimize your site for mobile or even redesigning your existing website, now is the time. Making small changes will somehow have a bigger impact

4. Keep Measuring

If you don’t measure, you cannot manage. If you can’t manage, you will flush money down the drain. Measuring means taking accountability for your marketing spend. Now is the time to measure sales, leads generated, referrals and key performance indicators.

  • Properly configure Google Analytics

    Make sure if you have set up the goals and connected properly to the search console. Take advantage of all the free data offered by Google Analytics to shape a strategy

  • Measure social media ROI

    When budgets get tight, an easy option would be to put a break on social media activity because it may appear to be time consuming and non-essential. Before you make this decision, check how social media is contributing in terms of engagement and visibility

5. Learn, Unlearn and Relearn

Always keep this in mind, there is no one-size fits all approach for digital marketing. You have to be quick and creative. Always make it a point to measure your success and learn from the experiment. Here are some tips.

  • Experiments you do must always be cost-effective and easy to deliver
  • If your experiment works, great, do more of it
  • If the experiment doesn’t work, terminate the plan and move on. Start testing on something new

6. Other Points to Keep in Mind

Here are some other points you can keep in mind while defining your marketing strategy and action plans.

  • As more people are at home in front of their screen, now is a great opportunity to use PPC marketing to connect with customers
  • Competitors may stop their SEO campaigns because of the current situation. In SEO, the work you do today, will take at least a few months to affect the search. So, now is a great time to push harder to outrank your competitors
  • Use local SEO strategies to optimize your website for ‘near me’ searches
  • Don’t fall victim to the panic move. Such type of reactions will not work well in digital marketing
  • Whether it is website redesign or adding new graphics to your website, create a digital to-do-list and finish the tasks that have been overlooked. We have written a detailed website redesign checklist, do check it out to learn more

Learn From the Experience

Try to keep a positive mindset and learn from the experience. We understand that this sounds like a cliche, but it’s actually true. As a business owner or entrepreneur, you must be really good at beating yourself up when things go wrong. But you really can’t do anything about this. Now is the perfect time to invest in your business. Upgrade your website, give your brand a new corporate image, invest in new technology, do a CRO (conversion rate optimization) audit and spend in anything else that will make your business run more impressively.

There are always challenges affecting businesses. Learn to adapt and create new opportunities. You can bounce back stronger, even from a major pandemic like COVID-19.

If you have any questions about how ColorWhistle’s digital solutions can help your business grow during tough situations like this, feel free to Call  +1 (919) 234-5140 or contact us anytime.

Financial Advisor Website Design Ideas and Inspirations

Are you looking out to build a website for your finance business?

We @ColorWhistle have tried to collect some good designs across the industry so that you have an idea on what all to expect to start with.

First, its necessary to pen down your goals as a business. From that its essential you answer specific other questions.

  1. What are all the key features of your business, you should highlight in your finance website?
  2. What kind of information you want your users to get access to?
  3. Are you going to collect user information to contact you via form?
  4. Is there going to be a chatbot to handle potential traffic?
  5. Any transactions online?

It’s very important that you know all these before starting to plan your next financial website.

What’s next? Start getting inspired. See what your competitors or similar people from your industry are doing in their website? Here is a good collection of websites to get inspired from!

Watch out this space. We will have more articles regarding finance websites soon. Now let’s start!

Best Financial Advisor Website Design Ideas and Inspirations

Wrapping up!

Has this list been of any value to your thought process? Your ideal website encourages the user to navigate and know more about your services. Honestly, for finance based websites it is very important that you build trust because more than 60% of your users can check your website before getting touch with you.

Contact us to understand how you can strategize and build your next financial website. We at ColorWhistle are happy to help you strategize, develop, integrate multiple platforms with API and create a functional financial advisor website that helps you step stronger in this digital space.

Plan | Strategize | Design | Develop | Market | Generate Leads 🙂

Reasons Why Businesses of Various Industries Should Invest in API Development

Has anyone asked you, “Can’t you just use an API for it?” and you thought to yourself, “How the hell is an API going to help my business?”.

APIs are the connective network that binds today’s digital ecosystems. Companies who understand the importance of API development can cut costs, improve efficiency, and help the bottom line.

Application programming interfaces (APIs) were limited to the technical domain. But now, they have become the main driving factor of business growth. They act as the bridge between linking technology and businesses, monetizing data, forging profitable partnerships and opening pathways for innovation and growth. For businesses like Twilio, Stripe, Ebay, Salesforce, Rovi, Algolia, IFTTT & Zapier, APIs have played a major role in driving growth in their history.

Early adopters of APIs are using it to create new channels, products, and improve operational efficiency. With the API market gaining momentum, businesses that move quickly in this direction can create a powerful path to bring in new revenue growth and value.

In this blog, we will help you understand the business importance circulating around APIs without using the jargon surrounding them. This will be mainly useful for decision-makers, sales analysts, executives, marketing specialists, and others with no programming background but need to understand the growing world of APIs.

Let’s dive in.

What Is an API? - Explained With a Restaurant Metaphor

API borrows functionality and data from one application to another.

But how does it actually work?

Through APIs, a developer can access the code information of an existing app through a key. When a developer requests for the information, it is called as an API call. When the API returns the information, it is called a response. Once the developer gets this information, he will integrate the received data in the format he knows.

API With Multi Solution Integration

If this sounded technical, picture the API as a restaurant.

You are at your favorite pizza place, you look at the menu and order a cheese pizza and chocolate ice cream (I know! An unusual combination) hoping that it will be scrumptious. The kitchen is the part of the system that will prepare your order.

Now, the waiter (API) the critical link, will communicate your order to the kitchen and deliver food back to you.

You are placing the order for a structured format of data (pizza & ice cream) to the waiter and the meal you get is the response to the order you placed.

The food menu is the API’s set of guidelines and when an order is placed, processing happens in the kitchen and you get a response.

How is API Shaping the Technology Around Us?

Now, you might think why in God’s name will a company hand over its valuable piece of code and technology to someone else.

But, the thing is, it will shock you to learn that many major companies like Facebook and Dropbox are giving insights into their codes. This is what makes APIs so great.

Companies are not giving entire access to their code. Instead, they give access to certain pieces of code that will help to connect your application with theirs. For example, take Google Maps and Yelp. Google Maps has its own API that will help developers display locations. Yelp will use this API to show locations instead of developing its own mapping system.

If you want to start an online business, you need not own anything except your business ideas because, in the future, a majority of websites will run on an API.

Sankar, Founder of ColorWhistle

Why Are APIs Becoming Very Important for Businesses?

There are several reasons why businesses like yours should consider launching an API.

  • Faster innovation – The main reason APIs matter in the modern market is because they allow for faster innovation to an organization’s success
  • Time saver – If you have ever logged into an application or website using your Facebook account, you’ll know how it saves a company from creating a system from scratch
  • Businesses rely on API – Uber wouldn’t have existed without its API connection to Twilio, the messaging platform, or Google Maps
  • Businesses can focus on what they are good at – Uber focused on their core competency and relied on APIs

As you can see, we rely on APIs without us knowing. Whether you use an app to see the traffic condition or to check the weather, these apps depend on APIs to pull data.

API Growth Stats

With all this codependence, API opens up a bright new realm that is not hung up on intellectual property rights. With over 20,000+ public APIs available, the number is just going to quadruple in the coming years. Overall, the future of APIs looks great!

How Any Industry Benefits From APIs?

Today, every sector both big and small depends on APIs in some capacity. Here are just a few examples.

1. APIs in Finance & Banking

Finance and Banking API's
source - Dzone

The leading banks and financial institutions have been around for decades but that doesn’t mean that they haven’t adapted to 21st-century technology. As these institutions are shifting to mobile apps, digital payments and blockchain technology, they use APIs to make this a reality. Here are some places where APIs are useful in finance and banking.

  • Digital portals that help customers to exchange currencies rely on APIs
  • Younger customers prefer cashless payments like Google Pay, Venmo and Chase QuickPay. Only through APIs this is possible
  • API is required if customers want to check their bank balance on their smartphone, pay credit card bills online, view the loans they qualify for or transfer money
  • For advanced fraud analytics solutions and to better pinpoint theft, APIs are necessary

If you like to learn more identifying API uses cases in the banking industry, IBM has written a detailed article. Click here to view the PDF.

Real-Time Examples of API in Finance and Banking

Banking API's Process
source - Dzone

Here are some real use cases of API in finance and banking.

  • Paypal/Siri integration – Using PayPal, users can now send and request money via a voice
  • Facebook Messenger payments – Using Facebook Messenger, people can transfer money to their friends
  • Banking chatbots – Helps customers solve many common problems by themselves

Best Banking APIs

2. APIs in Media & Publishing

According to journalism.org, In 2016, newspapers in the U.S. had a weekly circulation under 35 million. For comparison, circulation was over 63 million in 1973. As print is steadily declining, publishers have started to embrace the API technology to better meet the customer’s needs.

Zachary Seward, the Executive Editor of Quartz, described the firm as an API.

Here are some places where APIs are useful in media and publishing.

  • Many online publishers rely on APIS to get content from publishers and creators
  • Content syndication depends on APIs. Many publishers like The New York Times are creating custom APIs
  • APIs help to bring content from the publisher to the consumer’s smart devices

Real-Time Examples of API in Media & Publishing

Here are some real use cases of API in media and publishing.

  • Count likes – Get the total number of likes for assets such as photos and videos
  • Content – Get a list of national and local news, entertainment videos and breaking news
  • Sports – Get information about scoring, schedule, player profile and more

Best Media & Publishing APIs

Here are some of the best media and publishing APIs.

3. APIs in Retail & E-commerce.

According to Statistics, in 2018, about 1.8 billion people worldwide purchased goods online and the global e-retail sales will grow to up to $4.8 trillion by 2021. With online purchasing gaining momentum, let’s see how APIs are useful in retail and e-commerce.

The retailer must collect and analyze data to better understand customers and market trends. APIs are a key enabling technology for this essential activity.

Sachin Agarwal, Akana
  • APIs help POS (point-of-sale) terminals accept payments from a variety of sources, including cash, cards and mobile devices
  • Brick and mortar stores and e-commerce sites use APIs to keep track of inventory
  • APIs help customers and companies track shipments
  • Using APIs, employee scheduling and stock inventory can be determined

Real-Time Examples of API in Retail & E-commerce

Here are some real use cases of API in retail & e-commerce.

  • Pricing comparison– Receive periodic notifications regarding price fluctuations
  • Shipping – Helps reduce errors associated with delivery
  • Site search – Users can find items they need without searching the entire site

If you like to learn more identifying API uses cases in the retail industry, IBM has written a detailed article. Click here to view the PDF.

Best Retail and E-commerce APIs

E-Commerce API's Process
source - Telesign

Here are some of the best retail and e-commerce APIs.

4. APIs in Education

According to eLearning Industry, the global e-learning market will reach $325 billion by 2025. As e-learning is entering classrooms of all levels, educators increasingly rely on APIs to power everything.

Here are some real use cases where APIs are useful in education.

  • As most of the tests and grading are done online, APIs connects the answers and scores to a central database
  • Tracking attendance rolls, student profiles, directories and other necessary information is done with the help of APIs
  • API helps with signing up for classes and checking class availability
  • APIs help teachers to share lesson plans, develop curriculums and share files

Real-Time Examples of APIs in Education

Here are some real use cases of API in education.

  • Application process – The administrative side of the application process can be taken care through APIs
  • Registration & enrollment – Simplifies the process of collecting information and document copies
  • Timetable updates – Share the course schedule and send instant updates about sudden changes

Best Education APIs

5. APIs in Healthcare

According to referral MD, 93% of physicians find value in having a mobile health app connected to emergency health.

It goes without saying that APIs have closed the gap in many ways on how information is sent, retrieved and processed.

Jay Bercher, Solutions By Design II

From diagnoses, billing and insurance, let’s see how APIs are helping to power significant changes in healthcare.

  • APIs help medical facilities to keep track of vaccine records, previous tests and vital patient data through any devices
  • Patients can easily see when a doctor is available and book an appointment
  • Hospitals can keep track of open beds and additional care before discharge through API enabled technology
  • When implemented accurately, APIs can allow healthcare providers to bill accurately and reduce potential non-compliance concerns

Real-Time Examples of API in Healthcare

Here are some real use cases of API in healthcare.

  • Connecting with physicians and patients – Connect with physicians and patients to provide faster, more up-to-date patient information
  • Streamlining healthcare operations – Better predict staff requirements, reducing overtime costs and better serving patients

If you like to learn more identifying API uses cases in the healthcare industry, IBM has written a detailed article. Click here to view the PDF.

Best Healthcare APIs

API for Healthcare
Source: IBM

Here are some of the best healthcare APIs.

6. APIs in Manufacturing

According to the results presented at IFR CEO Roundtable, industrial robot sales increased worldwide by 31%. Manufacturers have been quick to embrace technologies such as robotics and APIs make most of this possible. Let’s see how APIs help manufacturing industries,

  • API connectivity has helped to link the supply chain partners with accounts receivable and payable, link financial records and accurately oversee compliance related matters
  • Modern factory floors rely on APIs to track and oversee everything from start to finish
  • APIs are helping supply chain by enabling manufactures to track incoming parts and outgoing final goods

Real-Time Examples of API in Manufacturing

Here are some real use cases of API in Manufacturing.

  • Predictive repairing – Manufacturers can obtain essential maintenance data to estimate current condition, warning signs and transmit alerts
  • Asset tracking – Obtain real-time asset information and make reasonable decisions
  • Logistics management – Eliminate risks concerning the costs related to vehicles, staff and transportation

Best Manufacturing APIs

7. APIs in Travel & Tourism

According to a study by Fuel and Flip, travelers visit 4.4 unique websites to book their holidays. Most of these websites are all-in-one-place platforms that combine data from various sources through APIs. Let’s see how the travel industry benefits from APIs.

  • APIs allows travel companies to offer agents to do real-time bookings on their own website
  • Firms can show rich content to their clients on their website through APIs
  • Travel companies can have complete control over the pricing of the inventory and add their own pricing rules
  • As APIs are platform agnostic, bookings can be captured regardless of the platform they are built in

Real-Time Examples of API in Travel & Tourism

Here are some real use cases of API in travel and tourism.

  • Navigating flight delays – Airlines now leverage API to send delay in flight to their passengers via text messages
  • Itinerary improvement – With intelligent search capabilities can recommend destinations at good prices

Best Travel & Tourism APIs

What Are the Business Benefits of an API Driven Strategy?

Companies that consume APIs will experience the following benefits.

  • Use of new technology – Modern application architectures such as cloud services and IOT devices depend on APIs to empower innovation
  • Reduce time to market – As APIs reduces development efforts, applications can be introduced in the market easily which helps businesses save money and resources
  • Provide good digital experiences – Since developers can build solutions across any channel through APIs, businesses can create engaging experiences for any audience
API Business Benefits

These business benefits make it clear that APIs are becoming a major element companies should implement to achieve digital success.

As APIs continue to grow, their evolution is presenting exciting business opportunities. One such development is headless APIs. We have written a detailed introduction blog about headless APIs. Do check it out if you like to learn more about it.

Conclusion

APIs are like doors. They provide access to information and functionality to other systems and applications. On the other hand, APIs share many common characteristics with doors, for example, they are secure and can be closely monitored.

APIs add value to a business as they allow them to monetize information assets, comply with new regulations, and enable innovation as they provide access to business capabilities.

In conclusion, API is emerging as a crucial capability to navigate the digital age. As businesses integrate IOT and other smart technology into their ecosystem, success lies in adopting API driven strategies.

If you need any help with API development, do contact or Call+1 919-234-5140 our ColorWhiste team. We can help you bring new possibilities and business opportunities for your company through our unique API solutions.

Will you invest in API solutions for your business? Please share your thoughts in the comments section below.

Online Training Website Design Ideas and Inspirations

Online training is the happening industry that has embraced all the hottest and trending technologies within itself. Here is a collection of some of the best online training websites you can look for as inspirations when you are planning to create a website of your own.

We at ColorWhistle, have categorized the websites under few trending ‘training topics’ such as IOT, AI, Deep Learning etc.

Do have a look and indulge in non-stop learning!

Online Training or e-Learning Industry Statistics That You Should Know!

e-learning-statistics-infographic

1. Online Data Science Training Website Design Ideas and Inspirations

2. Online Block Chain Training Website Design Ideas and Inspirations

3. Online Applied AI Training Website Design Ideas and Inspirations

4. Online Deep Learning Training Website Design Ideas and Inspirations

5. Online IOT Training Website Design Ideas and Inspirations

6. Online Mobile APP Development Training Website Design Ideas and Inspirations

7. Online Digital Marketing Training Website Design Ideas and Inspirations

8. Online 3D Visualization Training Website Design Ideas and Inspirations

9. Online Lean Six Sigma Training Website Design Ideas and Inspirations

10. Online Business Management Training Website Design Ideas and Inspirations

Conclusion

Hope you all have a general idea how online training industry design their websites. Keeping the users informed about the courses, their duration and the pricing are the key information that anyone would look out for.

It’s very important that we display the right information in a more readable and legible way. The online training industry is in a boom and it’s very essential we organize the data we need to show the users in a very smart way

Taking inspirations and ideas is just the first step towards building an effective, result oriented online training website. We would advise you to add your own creativity and ideas to the available resources and build a online training website that adds value to this digital space.

Have an idea or a project description? We are all ears to listen, plan, strategize and market your next online training website. Contact us now.

SEO Reseller Model – A Guide for Digital Agencies in 2020

When an existing client of your digital agency asks for SEO services, you will definitely agree because you don’t want to lose incoming business.

You would have accepted the SEO project even though you don’t have the expertise and thought that you can somehow figure it out. But, a few months later, you’ll be struggling to get traffic and quality backlinks. As a result, your client will be disappointed and your team will also be frustrated because they are working in an area they don’t specialize in.

These days, many SEO agencies provide SEO services without knowing how it works or lose time studying SEO instead of focusing on what they do well.

Thankfully, there is a solution to this problem – SEO resellers.

In this blog, we will take a look at everything you need to know about the SEO reseller model and why you should consider it.

What is the SEO Reseller Model?

An SEO reseller is nothing but a digital agency that specializes in SEO and sells the service on a white-label basis. These SEO resellers will work on the background and deliver better results and you can take credits for the work. In short, through the SEO reseller model, you needn’t hire in-house to get the required expertise.

For instance, SEO resellers will have a good relationship with publishers, writers and editors and will be able to get high-quality backlinks easily. Some resellers will go the extra mile and white label their dashboard so that you can show reports to your clients on how the campaign is performing.

What Are the Services That SEO Resellers Help With?

A lot of digital agencies think that the SEO reseller model only works with link building activities. That is totally wrong. SEO resellers provide services such as,

  • Competitive analysis
  • On-page audits
  • Keyword research
  • Page optimization
  • Local SEO
  • Content creation
  • Link building

It should be noted that the SEO reseller program is not limited to the services listed above.

What Are the Benefits of Using an SEO Reseller Model?

The primary benefit of SEO reseller model is more money and less overhead costs. There are other benefits of using the SEO reseller model, here are some of the main ones.

SEO is an integral part of online marketing

Both the B2C and B2B niches demand SEO. Search Engine Land predicts that SEO is going to rise to US$80 billion by 2020. This means that you can’t do without SEO

Focus on your expertise

For example, if you are a web design and development company, you may sometimes be in the complicated realm of SEO. When you utilize the SEO reseller model, you can focus on your core competencies like HTML or CSS

Build relationships 

When you are less stressed about SEO, you can be more productive and leverage your skills on building better customer relationships and earn more satisfied customers

Get scalable results 

An SEO reseller company will have a process and lots of connections with the right people in the online community. As a result, they can easily scale results based on your needs

Get on-demand services 

With the SEO reseller model, you can tailor your needs according to your requirements. This means that you can earn more profit and reduce the overhead costs

What Are the Downsides of Opting for the SEO Reseller Model?

Of course, there are some downsides associated with the SEO reseller model. Here are a few things you need to look out for,

May follow black hat SEO techniques 

Sometimes, SEO resellers will be under pressure to deliver results. So they may resort to spam or black hat SEO techniques. To be on the safe side, you can use Google’s Disavow Tool or other backlink checker tools to flag the links that don’t meet your expectations

You may be the middle-man in the eyes of your clients –

Some clients will not bother if you tell them that you are partnering with another agency. But, they will wonder why they are paying you in the first place. In such situations, you must prepare yourselves to explain the value you add

How To Select the Right SEO Reseller Partner?

When you start the hunt for an SEO reseller company, it is natural to get confused as there are lots of choices and everyone seems to say that they are the best.

Plus, many say that it is hard to find a good SEO company. But the reality is, they are hard to miss! You just have to ask them the right questions.

We have written a detailed blog on the questions to ask before hiring an SEO company. Be sure to ask all of them. At any point in the interview process, if you feel that they have not given you a proper answer, you can simply move on to the next company. Be it an SEO reseller or a normal SEO company, these questions are applicable to all.

Here is an infographic that sums up the entire post.

Questions to Ask Before Hiring SEO Company - ColorWhistle

What Are Some of the Best SEO Reseller Companies?

SEO reseller companies are dime a dozen. If you do a quick Google search, you can find hundreds of such companies. Here are some of the more established ones,

  • TheHoth – The company offers a range of services from SEO, content writing to link building.
  • ColorWhistle – It is one of the best SEO reseller company offering a range of SEO services. Apart from SEO, they are also experts in web design and web development
  • Small Business Web – The company offers excellent SEO services for small business such as solopreneurs, personal trainers, consultants, spa and bakeries
  • WebFx – It is one of the best SEO company that has succeeded in driving more leads to many small business clients

Summary

SEO resellers are really the helping hands of the digital industry. By hiring an extended team of qualified SEO specialists, you can take some of the burden off your shoulders, attract more clients and devote more time to attend the needs of your clientele.

Even though there are benefits of doing all the work by yourself, some things work better if it is left to SEO experts. If you want to grow without losing any money and time, then investing the SEO reseller model is a good one.

Are you are looking for an SEO reseller company to partner with, our ColorWhistle’s SEO experts are happy to help. If you choose to partner with us, you will get a team of devoted and laser-focused SEO experts who can help you grow. You can send a message or give us a call +1 919-234-5140 anytime to collaborate with some really cool people.

The Ultimate Guide to White Label Services for Your Digital Agency

White label services are the hidden backbone of the digital industry.

As web development techniques and digital marketing strategies evolve faster than ever, these white label services exist to keep clients stay up-to-date and relevant to the changing trend.

If you are running a digital agency, you would have already heard about white label services. But have you considered utilizing it as a part of your business plan?

In this blog, we will explain why you need to consider hiring a white label agency to skyrocket the growth of your company.

What is White Label Services?

White label refers to a service that is developed by one company but sold by another company or brand. The reseller can customize the developed service with their own brand, logo and identity.

For example, Company A develops the website and Company B buys it. Here, Company A does not associate its brand with the website that it developed. On the other hand, Company B gets full freedom to use its own brand, logo and identity with the website developed by Company A.

Some of the widely used white label services related to agencies include:

  • Web design & development
  • Web app development
  • E-commerce web design, development and management
  • Search engine optimization (SEO)
  • Email marketing
  • Social media marketing & management
  • Pay-per-click management
  • Content development
  • Conversion rate optimization (CRO)

We have written a detailed blog on the importance of white label services. Do take a look if you like to learn more.

What Are the Benefits of White Label Services?

Here are some benefits of white label services.

  • Get more freedom

By investing in white label services, you can concentrate on what your business and team are good at and not on areas you have too little experience in

  • Save time and money

Investing in an existing white label solution will save you time and free you from the hassle of searching for resources

  • Add new revenue stream 

One of the biggest benefits of white labeling is the option to offer new services to your customers and improve your revenue stream

  • Small businesses can compete with large businesses

 Traditionally, small businesses find it difficult to compete with large businesses because they don’t have the manpower to offer all the services. White labeling can solve this problem

  • Align your services with the needs of your customers 

By opting for white label services, you will have control over how you market yourself and add the services your clients are searching for

  • Improve client retention 

With white labeling services, you get a one-stop solution provider who will help to meet all your needs. This will help to foster brand loyalty from your clients

How Can Businesses Benefit From White Label Services?

White label services work well for any business from marketing agencies, salespersons, web hosting providers to influencers. However, agencies dealing with WordPress plugins, and WordPress themes can truly benefit from white label services.

Here are some of the benefits that small, medium and enterprise-level companies get from white label services.

Benefits of White Label Services for Small Business

  • No problem with initial kickstart
  • Improve ROI
  • Show a power-packed portfolio to clients
  • No hassle of finding resources
  • Quick way of branding
  • Focus on sales
  • Offer end-to-end solutions to clients
  • Execution ready and budget-friendly
  • Improve customer Retention

Benefits of White Label Services for Medium and Enterprise Level Business

  • Reduce responsibility of handling resources/hiring
  • Increase ROI
  • No worry about work fluctuations
  • Transfer accountability
  • Focus on other verticals

What Are the Types of White Label Partnerships?

Closed white label

In this type, you will have one contract with the client and another contract with the white label agency. In the end, the white label agency will send you a bill and you will bill your client. Throughout the process, your client will never know that a white label agency exists in the background

Open white label

In this type, you will have one contract with the client and another contract with the white label agency. The client will know that the white label agency exists because it will act as a part of your in-house team. You will manage the project and the white label company will take directions from you. In the end, the white label agency will send you a bill and you will bill your client

Endorsed provider

In this type, you will have a contract with your client and the white label agency will also have a contract with your client. Both will be in touch with the end client and also be in touch together to make the project a success. You may get a referral fee from the white label company depending on the project size

Referral

In this type, you will introduce the white label agency to a client and they will work directly with them. Depending on the project size, you may get a referral fee from the white label company

What Are the Different Types of White Label Pricing Models?

Fixed price model

In this type, you will send the project requirements and the white label company will review the requirements and send a detailed proposal along with timelines, deliverables and a fixed price

Ad-hoc based model

In this type, you will schedule a call to explain the types of tasks that the white label company can expect. Then, you will use project management tools such as Basecamp, Asana or Trello to assign tasks. The white label company will record the hours spent on each task and bill you on a monthly basis

Hiring a dedicated resource

In this type, you will interview a candidate from the white label company and hire them for part-time or full-time. Even here, you will be using project management tools such as Basecamp, Asana or Trello to assign tasks. You will be paying a fixed cost for each resource you hire.

How to Choose a White Label Partner?

Right fit

Always make a point to choose a white label partner who has a vision of offering solid services. Such a partner will help you sell your services easily. Interviewing the company properly is the key to choosing the right white label digital agency

Great reputation

Make sure the company you choose has a good reputation and track record. The partner you choose must have good white label experience and have the ability to offer excellent services and support.

Transparent

Once you are satisfied with the interview process, test drive their services upfront. This will help you learn how well they respect the contract terms and how they do a particular work

We have written a detailed blog that explains how to hire an SEO agency, do read it if you like to learn more.

What Are the Benefits of Hiring a White Label Agency Over a Freelancer?

The agency vs freelancer dilemma is not something new. It has been there for quite a while. With the easy accessibility of talent, it must be hard to make a decision. But, everything boils down to what you want to achieve and how you plan to do it.

We have written a detailed blog about the agency vs. freelancer conundrum. In the blog, we have covered everything from pros, cons, ratings and more. You can use the guide to make your decision. The one difference is, a normal agency can show in their portfolio that you are their client but a white label agency cannot. Other than that, all the points we have covered under agency will be applicable to the white label scenario too.

What Should You Include in Your White Label Services Agreement?

These are some of the points that must be covered in your white label services agreement.

  • Must have a non-solicitation clause which will prohibit the white label agency to work directly with your clients
  • Must have a scope of management that outlines person in charge, deliverables, the scope of the project, what happens if the project goes beyond scope, budget and more
  • Must define the level of your expectations out of the partnership
  • Must have points on what will happen if your clients kill the project before it’s completed and compensation details

Must have privacy clauses so that your sensitive data will be protected

Summary

Whether you run a small, medium or large size agency, you can definitely benefit from white label services. If you need any help with any of your digital needs, don’t hesitate to contact us. When you choose us, there will be no need to start from scratch and hire full-time experts. We can help to manage your work with a single team so that you needn’t juggle projects between freelancers or contractors. Call us anytime +1 919-234-5140. We are happy to talk business with you!

SEO for Online Small Business in 2020

SEO (Search Engine Optimization) can offer a lot of benefits for small businesses. It is not an overstatement when you hear SEO experts say that businesses that don’t practice SEO are in a more unfavorable situation than companies who invest in search engine marketing.

As a small business owner, most of the time you must feel like the jack of all trades. You are responsible for managing finance, overseeing staff and marketing your company to grow your business. With the realm of responsibilities you manage on a daily basis, we are sure that SEO will not be on your priority radar.

According to Statistica, 56% of the global population used the internet in 2019. This number is huge and the chances of your target audience being in that percentage are also high.

Well-managed SEO activities can have a long-lasting impact by growing the revenue of your business and influence the online visibility of your business on a positive note.

So let’s dive in and find out everything you need to know about small business SEO. If you like to speak with one of ColorWhistle’s search engine marketing experts, you can reach us at 
+1 919-234-5140

Why Is SEO Important for Small Business?

SEO is important for small businesses because it helps to generate traffic!

The number of leads and revenue you can generate from that traffic depends on a few things like,

  • Your products or services (recurring or one-time revenue)
  • Your infrastructure (will your business be able to scale?)
  • Your target customer (local or international)

“SEO for small businesses or any other business is a long term investment that can deliver lucrative ROI’s”.

ColorWhistle

Here are some of the major benefits of SEO for small businesses,

  • Helps to create a user-friendly website

    SEO is not only about search engines, but the majority of the focus is also on the users. If your users are happy, search engines will also be happy. Following good on-page SEO techniques will improve the user-friendliness of your website
  • Improves brand recognition

    SEO will make your website easily accessible to search engines and appealing to the users. This, in turn, will improve the organic traffic to your website and elevate the brand recognition of your company
  • Improves your conversion rate

    Most people unconsciously trust search engines. So, if you employ top-notch SEO services, your website will pop-up frequently when they research. Before you know it, they will visit your website
  • Get proper customer insights

    SEO will help to get valuable information about your customers like what keywords they used to find your website, their location, the days and times they are most active, time spent on a page. This will help you to make strategies based on facts rather than educated guesses
  • Bypass competition

    SEO will help your small business to tackle stiff competition that may affect your business. If you have a better-optimized site than your competitors, it will help you move up in the ranking ladder of search engines

“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”

Duane Forrester, Senior Product Manager, Bing

How Can Small Businesses Take Advantage of the SEO Benefits?

To optimize your whole website for search engines, here are some of the basic tips you can follow,

  • Add keywords in the areas where they matter

    You can do proper keyword research and add them in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content etc. Don’t overuse or overstuff keywords

  • Give proper internal links

    Internal links help search engines to index and understand all the pages on your website. If it is used correctly, they will help to improve the page authority of all the important pages

  • Improve page load time

    Music players, large images, flash graphics, and unnecessary WordPress plugins can slow down your website. So try to remove them. If you still have no luck, you can also get speed optimization services to increase website speed

  • Use proper external links

    It is not enough if you give internal links to your website. You have to give proper outbound links too. Do it moderately as each outbound link is a vote for another site. If you do it properly and people click on the links, it tells search engines that you are a trusted authority in that particular topic

  • Update your website frequently

    Sites that have dynamic content has a big chance of getting a good ranking on search engines than with those that have static content. That’s why blogs and directories always do well on search engines

  • Index your website in search engines

    A lot of search engines will automatically index your content, but it’s not wise to count on it. You have to make sure that search engines like Google, Bing, and Yahoo are crawling your site properly. If you want to learn how to index your website, click here

  • Write great content

    None of the above tips matter if you don’t write good content. Without good content, no one can carry on proper SEO activities. Good content communicates your message, educates readers and influence readers to purchase your product or service. You can also apply the latest content marketing trends into your content strategy to stay relevant

  • Read real-time examples

    Read a lot of interesting SEO case studies that have realistic scenarios. It will introduce you to reading appropriate strategies and may help you with your current situation or push you to try something new

  • Concentrate on local SEO

    Practically any type of business can take advantage of local SEO. Some of the benefits of local SEO include improved online and Google Maps visibility, increased local pack prominence and consumer trust. By improving local SEO, you can encourage customers who are interested in what you have to sell to find your business

  • Website redesign

    Your website is the center of the digital marketing world and the largest source of traffic. If you have a website, do consider redesigning it as it will provide you with a fresh start. A redesign can improve your website design and also enhance page speed, navigation, internal linking, breadcrumb navigation, and more. If you work with an agency like ColorWhistle that specializes in SEO website redesign, you can definitely count on getting an SEO friendly website

Frequently Asked Questions About Small Business SEO Services

Here are some of the common questions that our readers have frequently asked us. We have tried to answer them in the best possible way.

1. Is SEO really important for small businesses?

It’s natural to wonder if investing in your website’s SEO is really important. Every website has different needs. No matter the industry or competition, SEO is important for every small business.

For example, if you have an online hand-made jewelry store, trying to rank for the keyword ‘jewelry’ is going to be a costly affair when compared to targeting ‘innovative children’s jewelry.’ This is because the competition for the 1st keyword is heavy. So it will take more to get to a good position in the search results.

You cannot control factors like Search Engine algorithms, but you can control the way you do SEO. So, if this can have an impact on your website traffic, sales, leads, conversion and ranking why shouldn’t you give it a try?

2. Should I stop investing in SEO once my website becomes successful?

SEO is constantly changing. The SEO trends of 2020 may not be there in 2021. Moreover, your competitors will always try to outperform you. So unless you keep up your optimization work on a regular basis, your success will have a short life.

3. How do I find a trusted SEO partner for my small business?

Since SEO is a constant change and there are a lot of technical complications circling around it, you need to find a trusted SEO partner who can fully understand your business. We would suggest you ask the right questions to the SEO agency before you hire them. Also, examine key factors like past performance, area of expertise and pricing.

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”

Adam Audette, Chief Knowledge Officer, RKG

Choose ColorWhistle as Your Trusted Small Business SEO Partner

If you are looking for a professional SEO company to help you get a good search engine ranking, why don’t you contact ColorWhistle? 100+ satisfied clients are happy with our search engine optimization skills. We have helped many small businesses like yours to succeed in the online world.

We’ll be happy to clarify any of your queries on how our team can help to improve your site’s visibility on search engines. Feel free to contact us anytime.

Are you ready to optimize your website or do an SEO website redesign? You can call us anytime +1 919-234-5140.

We’d be happy to tackle all your SEO challenges and help you climb the top!

Headless CMS Explained! – The Future of Web Development Beyond 2020

In this blog, we will cover the basics of headless CMS, different headless CMS options, use cases, security and more.

As each day passes by, we see more and more devices coming to the market.

Here are some eye-opening statistics.

  • Gartner predicts that there will be 20.4 Billion IoT devices by 2020
  • PWC estimates that 90% of automobiles will be connected to the internet by 2020
  • Former Cisco researcher David Evans calculated that every second, another 127 devices are connected to the internet
  • Ericsson predicts that there will be 3.5 billion cellular IoT connections by 2023
  • McKinsey Global Institute suggests the total economic impact of IoT could range between $4 and $11 trillion per year by 2025

Apart from IoT, there are other devices like smartwatches, VR experiences, wearable technologies and smart TVs. The usage of different devices, platforms, and apps is changing the way companies present content. Customers are also learning what great personalization feels like from industry leaders like Amazon, Netflix, Spotify, and others.

According to Forrester, 70% of North American companies either use or plan to use a content management system. Unfortunately, traditional CMS tools offer little flexibility for delivering content in new formats. That is why many developers are opting to go headless. Brands like Smashing Magazine, Oliver Bonas and Bindertek have already moved to headless.

In this post, we will discover everything you need to know about headless CMS.

Let’s dive in.

1. What is Headless CMS?

A headless CMS is a back-end content management system (CMS) that makes content accessible via various devices through RESTful API. It allows for the creation, reading, updating and deleting (CRUD) of content. This means that through this method, content can be delivered beyond websites and web apps. Content can be displayed or shared with a smartwatch and even inside virtual reality headsets.

Here’s how popular headless CMS is.

Headless CMS

A value of 100 is peak popularity, 50 means that the term is half as popular, 0 means there was not enough data.

As of March 7th the worldwide interest rate of headless CMS is 63 which is medium. The interest rate has been steady for the past 1 year and shows no signs of slowing.

2. Why Was Headless CMS Born?

We live in an era where captivating customers through customized content across multiple channels during the customer journey is becoming essential. The headless CMS concept was born due to such types of demands.

Moreover, content in a headless CMS is considered to be free of flaws. Just one instance of the layer can display on any device like desktop, mobile, tablet, IoT devices, smartwatches, etc.

3. What Are the Features of Headless CMS?

Here are some main features of headless CMS.

  • Allows to model and create content
  • Option to organize content repositories
  • Helps with agile marketing
  • Empowers to go truly omnichannel
  • Helps to improve workflow and collaboration
  • Multi-language support
  • High-level image management
  • Helps to manage digital assets easily
  • Has plenty of access controls

4. What Are the Advantages of Headless CMS?

Here are some advantages of headless CMS.

  • It’s compatible

    Option to publish the content on any device
  • It’s great for users

    The user experience will be fast, consistent, and responsive
  • It’s great for developers

    Front-end developers are free from the back-end restrictions and can use their favorite libraries and frameworks
  • It speeds up production

    Developers or creators need not worry about how the content will be displayed on the front-end of various devices as everything will be pushed properly on all digital properties. This will help to speed up production
  • It’s scalable

    Since the front-end and back-end are separate, you can customize and upgrade your website without compromising on performance
  • It’s extra secure

    Since a headless CMS cannot be accessible from a CMS database, the risk of DDoS attacks will be considerably low
  • It’s future proof

    As APIs can communicate with any new devices that emerge in 2020 and beyond, there will be no problem in building beautiful and cohesive experiences

5. What Are the Disadvantages of Headless CMS?

Here are some disadvantages of headless CMS.

  • It may be difficult for marketers

    Editing, blogging functionalities and other user-friendly features may be lost. All the presentations are left to developers

  • It does not have content previews

    Even if marketers can manage the drafting process through third-party tools, they still won’t be able to handle things because viewing the preview of the content before it goes live will be hard

  • It may be hard to gather information about visitors

    When the head of the CMS is cut off, it may be hard to send the real-time customer interaction data because of the separation between content and delivery. This means that it will be difficult to track and give personalized content

6. Do You Need a Headless CMS?

The answer to this question is simple, it depends on your requirements. A traditional CMS does not have platform independence, developer flexibility, has fewer technology options and no code simplicity. But a headless CMS has all these benefits.

There are cases where the traditional CMS out stands in localization and plugins usage. That is why we mentioned that the choice depends on your usage.

7. What Are the Use Cases for Headless CMS?

Below are some use cases of headless CMS

  • Can build websites with technologies developers are familiar with
  • Can build websites and web apps that use JavaScript frameworks like VueJs, React and Angular
  • Can build Native Mobile Apps (iOS, Android, Windows Phone)
  • Can enhance product information e-commerce websites

8. How Secure is Headless CMS?

When planning to convert the traditional CMS platform to a headless CMS, there are some concerns about security. For example, the CMS platform Drupal has shown some major security vulnerabilities.

But, this doesn’t automatically mean that a headless CMS will be super secure. Developers and your IT team must choose a headless CMS that has all the security measures properly implemented. As headless follows an API first policy, your technical team must ensure if the API follows industry standards.

9. Why is There a Growing Need for Headless Content Management in 2020?

Many of the headless CMS’s have been built for the IoT era. Some providers have gone the extra mile to rebrand themselves that they follow an API-driven approach to content management and delivery. In fact, there is also a war between many service providers to become the next ‘WordPress’ of the headless CMS era.

Overall, the rush to meet the needs of consumers and to be associated with the ‘staying in trend’ image have pushed many into the headless CMS direction.

10. Who Are the Best Headless CMS Solution Providers in 2020?

Here are some popular headless CMS providers in the market in no particular order.

Headless CMSFeaturesPricing
Butter CMS Custom page types, relational content modeling, webhooks, CDN support, multi-site support, testing environment, and an admin interfaceFree trial and premium plans
Contentstack Content previews, collaboration, asset management, workflow management, and versioningFree trial and premium plans
ContentfulA rich-text editor, and content modeling featuresFree and premium plans
Cloud CMSFlexible content models, Git-like versioning, webhooks, anti-virus scanner, and a search functionFree trial and premium plans
Cockpit CMSBack-end only solution that stores and distributes content and uses APIs and JSON to deliver and present contentFree
DirectusNo proprietary data-model or content storage, completely free when self-hosted and suitable for all platforms & devicesFree and premium plans
StoryblokReusable and nestable content blocks, a marketer-friendly visual composer, asset management, custom fields, and content localization.Free and premium plans
SanityRich text editor, Sweet Query API, real-time collaboration, live previewing, and content versioningFree and premium plans
ScrivitoDrag-and-drop interface, collaboration, widgets, client-side rendering technology, CDN support, and dynamic image resizingFree trial and premium plans
SquidexRich text editor, content versioning, advanced query language search, multi-language support, content collaboration, and asset management.Free and premium plans
DNN Evoq ContentRich text editor, inline image editing, a content layout module, built-in JavaScript libraries and a .NET APIFree trial and premium plans
StrapiExtensible and customizable admin panel, plugins, asset management, and several security layersFree
GraphCMSBuilt-in scalability and security, true multi-platform development, offers content APIs for digital products and apt for digital creatorsFree trial and premium plans
Adobe Head less CMSManage and re-use page elements, core components are customisable, SPA editor and Adobe experience manager HTTP APIPremium plans

11. Which One Should You Choose - Headless WordPress or Drupal?

If you enjoy using WordPress, there are many ways to make it headless. You can create a headless WordPress site using JAMstack or React. By using such a setup, you can keep the things you have been accustomed to. You can also make Drupal headless with the RESTful Web Services module.

Always keep this in mind, neither WordPress or Drupal was built for the headless setup. If you try to teach a CMS a new trick like going headless, you are going against its core. So, depending on your needs, it is better to go for options such as Cockpit or Butter CMS.

12. How to Get Started with Headless CMS? - A Developer Guide

Resources for developers to learn more about headless CMS.

  • How to Build a Website with a Headless CMS? – Click here
  • How to Source Content from Headless CMS? – Click here
  • Creating a Progressive Web App with a Headless CMS – Click here
  • Moving to a Headless CMS? First Change Your Mindset! – Click here
  • Using a Headless CMS and React to Build Single Page Apps – Click here

Summary

Managing content is tedious. Fortunately, a good headless CMS can eliminate the hassles associated with it.

Using a headless CMS may not be a good option for all the projects, but it’s good to know about this as the concept is becoming more popular.

With so many solutions, the headless CMS market is getting crowded. It is natural to feel overwhelmed when you are trying to decide on which headless CMS will be the right fit for you. All the headless CMS providers we listed can distribute content across various channels and devices through APIs.

If you are facing such trouble, you can get in touch with ColorWhistle’s headless experts and hire a developer. We can help you select the best option for your new head and also help you easily navigate through the headless CMS ecosystem.

How to Select a Web Design Agency for Education Website Development?

If you have plans to launch an education website, then you need to make sure you work with the best education website design agency.

The right web design will ensure that your website looks great and help to make it more engaging and more user-friendly for your students. This in turn will mean they are more likely to spend more time on the site and to enjoy learning from home.

If you are using the website to promote your educational institution, the right education website design can ensure that your organization looks the part and attracts as many students as possible.

So how do you go about choosing the right web design agency and what should you look out for when making a decision? Here are some tips that can help.

Tips for Choosing the Right Website Design Agency for Developing Your Education Website

The best tip to select the right web design agency lies in understanding the best qualities of an educational web design agency. Here, we have listed the best qualities that make a web design service provider stand out.

1. Understands Your Business

Reputed education website designers will follow the best practice of understanding your business requirements and objectives. So, make sure that the web design agency you choose for developing your education website comes forward to gain a better understanding of your business.

How will you know that the education web design team understands your business?

By noticing certain activities of the web designers, you can easily identify that they care for your business growth.

  • Comes up with as many questions as possible regarding your education niche, competition in the market, current status, desired status, etc.
  • Listens to your replies without interruptions
  • Encourages with positive suggestions and solutions
  • Will not be self-boasting or self-pitying

Only if the agency understands your education business well, it will provide the right services that best reflect your expectations.

2. Communicates Effectively

Effective communication is the key feature that must be seen in education web design service providers. Many communication platforms that include email, message, phone, project management tools, and more pave a simple way for quality interaction.

Ideal web designers will be available in all the communication platforms. If there is no proper way to communicate with the team, then it cannot be trusted as a reliable agency.

3. Holds an Extensive Portfolio

When comparing web design agencies, always ensure that the company shows their previous work. To learn more about their previous experiences, you can go through their solid case studies, previous clients’ reviews, accomplishments, and many more.

A website design agency that’s proud of its work should be eager to show off the work it has created in the past, and this will allow you to look through and to see if the website design company is suitable for your organization.

Look for examples of educational sites they have built in the past and whether these meet the requirements you are looking for.

4. Expert in Developing Education Websites

Looking at the web design agency’s experience and its well-earned reputation is crucial. A good designer that delivers quality projects to the clients would have earned many colorful hats on its head.

Only web design agencies with skills can stand in the industry for a long time. Make sure that the designer you hire is an expert in designing education websites.

Works on the Best CMS Platform

One of the best ways to build website content is by integrating with a powerful CMS. Content Management System is a software application that allows users to quickly design content for any business website with little programming knowledge. CMS platforms like WordPress, Joomla, Drupal are widely used.

From the front-end design aspect, your website content and design will be in separate virtual boxes. Therefore, you can make alterations in the designs without disrupting the functioning of the website.

Moreover, if design changes made in your administrative dashboard, will automatically get reflected on the site. This maintains consistency overall your education website.

Provides User Experience

User experience (UX) is an effective tool that captivates the visitors’ eyes and encourages them to stay for a long time on your website.

According to Kinesis, 75% of consumers determine the company’s credibility based on its website design. If your website fails to provide a better user experience to your visitors, then there will be chances for you to lose prospective learners.

Therefore, the education website agency that you choose should be capable of building a website with the best user experience.

Build Page that Loads Quickly

Page load time plays a vital role in your website design process. Websites with fast load time can prevent visitors from checking out. Also, learners prefer pages that load within a fraction of seconds.

39% of people will stop engaging with a website if the content takes too long to load. Hence, designers should know to optimize the content for pages to quickly load, only then it would appeal to the learners.

Create Responsive Designs

When looking for a web design company, you should look for examples of responsive web design. What this means is that the site is able to adapt to different screens and to look great on all of them. Responsive design is important because it means your site will work well on mobile and other smart devices.

Make sure that your educational site supports students who want to revise on the go and that you can promote your institution across all devices.

Develops Design with SEO and Content in Mind

SEO optimized content can take online education business to greater heights. Education website content should be optimized for search engines only then you can dominate the search results, reach potential audiences, and beat the competitors. SEO, content, and web design go hand in hand. Therefore, a good designer should follow the best practices to balance both SEO and content.

Therefore the designer should be SEO and content conscious and design the website accordingly.

Choose ColorWhistle as Your Education Website Design Partner

Education web design agencies are booming around the world. You have to pay close attention before hiring a reputed web design agency that has mastered the art of web design.

At ColorWhistle, we provide amazing education web design services that help you make a mark in the online education world.

With years of rich experience, in-depth domain expertise, and technical knowledge, our website designers can create an innovative way to deliver the best training programs for your learners.

We take care of the end-to-end education website design operations like selecting the right CMS platform, providing digital marketing services, offering education app development services, and many more.

Over To You

When you go in search of website design service providers for your education business, have these tips in your hand so it would be helpful to find the best web design agency.

If you want to partner with ColorWhistle for your web design project, then feel free to drop us a line or give us a call +1 (919) 234-5140. We are ready to accompany you on your education journey.

Do you have any more questions regarding what to look for in an education website design provider? Let us know in the comments section below. We are here to answer all your questions.

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