Best Tour Operators and Travel Agencies in USA

Being the third-largest country, the United States covers a huge area of 3.8 million square miles where you have got a lot of places to travel and explore!

The wide range of landscapes, climates, biotopes, tropical swamps, arctic mountains makes America one of the best travel spots.

Today, the travel industry has boomed to a greater extent. All the top travel agencies in the United States are trying to offer the best service to its travelers. A good travel agency will make the ordinary trip an extraordinary one!

As we work with many different travel clients, we have tons of experience in creating travel & tourism websites. Our experiences and research both coupled together supported us in curating these top 5 tour operators and travel agencies in USA. By the end of the blog, we hope that you will be able to understand what makes these agencies the most preferred ones for travelers.

1. GAdventures - Since 1990

G Adventures Best Travel Tour Agencies USA

Achievements in Adventures

GAdventures, one of the best-serviced travel companies that have taken its travelers on more than 700 adventures. It has 28 offices with 2,200 travel agents worldwide. Every year, around 200,000 travelers are experiencing the real world through the trips offered by this agency. For the quality of business achievements and adventure tours, the company has been awarded consistently!

Website Features We Like in This Travel Agency Website

  • Travelers can easily book their trips using the ‘book now’ option available on the website
  • Necessary details about accommodation, food, transport, and itineraries are displayed on the site for visitors’ kind notification
  • Visa documentation for travelers is processed within the website instead of making travelers wait in long queues for visa confirmations
  • The company segregated the trips into different types and styles such as classic tours, active tours, and much more. We have included the screenshot of these styles below
  • Deals and offers regarding the different travel styles are wonderfully arranged on the website for travelers to pay for the best deal!
  • Instant replies can be received for the queries posted on the chatbots

Places They Have Explored

  • Asia, Africa, Europe, South America, Central America, Caribbean, MiddleEast, North Africa, Australia, New Zealand, and North America
Ratings & Reviews
  • The company has a rating of 4.6 out of 5 over 5,940 reviews according to Google search

2. Intrepid - Since 1989

Intrepid Best Travel Tour Agencies USA

Achievements in Adventures

The company has taken its travelers to 1000 different trips across every continent. It actually has 2,100 local staff around the world. Also, keeping the safety of its travelers in mind, the company is partnered with Allianz Global Assistance, to provide insurance during travel and trips.

Website Features We Like in This Travel Agency Website

  • Offline chat facilities that are available on websites for 24/7, where travelers can get instant replies for all their queries
  • Vacation spots that travelers wanted to explore in the future can be moved to the ‘wish list’ section
  • Food menu, transport, accommodation, itinerary, and anything and everything related to travel are included on the website
  • Also, travelers can make the best use of travel deals and offers before booking the trip. There are many different trip styles, click here to know more about the different trip styles

Places They Have Explored

  • Asia, Europe, Africa, North America, South America, Central America, Middle East, Antarctica, Artic, Australia and Oceniao
Ratings & Reviews
  • According to Google search, the company has got a rating of 4.6 out of 5 based on 7,556 reviews

3. Extranomical - Since 2002

Extranomical Best Travel Tour Agencies USA

Achievements in Adventures

Extranomical tours actually appoint tourist guides & drivers only after proper training and verification. So, travelers can feel safe and secure. Also, the company is exclusively famous for arranging domestic trips to its travelers. Moreover, Extanomical has been awarded the certificate of excellence in 2019 from TripAdvisor.

Website Features We Like in This Travel Agency Website

  • Using ‘book a private tour’ & ‘book now’ options on the website, travelers can book a trip that requires details that include name, email, phone number, and other basic details
  • Details about cancellation fees, travel timings, and much more helpful information are listed on the website
  • FAQ section on the website includes frequently asked questions by the travelers to make other website visitors get knowledge about the travel-related information
  • Travelers are eligible for a 20% discount on making the use of online booking services. Also, websites update many more promotions codes and deals on a regular basis
  • Chatbot facilities help travelers for asking quick questions and easily get connected with the travel team

Places They Have Explored

  • National park Yosemite, wine country, lake Tahoe, Alcatraz, San Francisco, Silicon Valley and more
Ratings & Reviews
  • According to Google search, the company has got a rating of 4.5 out of 5 based on 2,764 reviews

4. Butterfield & Robinson - Since 1966

Robinson Best Travel Tour Agencies USA

Achievements in Adventures

Butterfield & Robinson is an adventurous travel company that offers more than 100 refreshingly thrilling trips all over the world. They are particularly noticed for their innovative travel ideas. Additionally, they have partnered with companies such as cavalry travel insurance, CIBT visa & passport services, and others to provide excellent amenities to their travelers.

Website Features We Like in This Travel Agency Website

  • ‘TripFinder’ section on the website supports travelers to view a list of attractive travel destinations
  • ‘Book now’ option makes the booking experience simple. It asks for details of the travelers’ name, email-id, and other simple details to register the trip during preferred dates
  • FAQ section can be helpful for travelers to read and get more ideas about the agency
  • Individual travel plans can be shared with the company for arranging trips on those particular dates

Places They Have Explored

  • North America, Latin America, France, Asia-Pacific, Africa, Middle East, Europe, Italy, and Spain
Ratings & Reviews
  • According to Google search, the company has got a rating of 4.9 out of 5 based on 117 reviews

5. Worldexpeditions - Since 1975

Expeditions Best Travel Tour Agencies USA

Achievements in Adventures

Worldexpeditions offer a variety of authentic adventures from multi-day treks and cultural journeys to cycle journeys and mountaineering expeditions. It holds an outstanding brand name for providing awesome services for cultural trips.

Website Features We Like in This Travel Agency Website

  • ‘Book now’ facility on the website can be made the best use for booking trips. The website answers all the questions that travelers have regarding the company’s travel booking services
  • Details about accommodation, food, activities, and duration are listed separately on the site
  • Chatbot services help travelers to ask any queries to the travel team regarding travel and trips

Places They Have Explored

  • Asia, Antarctica, Northern, Southern & Central America, Central Asia, Himalaya, Europe, Africa, Australasia, Middle East, and Indian SubContinent
Ratings & Reviews
  • According to Google search, the company has got a rating of 4.9 out of 5 based on 999 reviews

How ColorWhistle Can Help You Grow?

  • Do you wish to build a website that inspires your visitors to travel?
  • Have you planned to implement smart digital marketing strategies?
  • Are you not able to reach more groups of travel aspirants?

If you have these types of questions are loaded on your mind and you are looking for skillful service providers for web design, development, digital marketing, SEO and more ColorWhistle is the perfect service platform. We intend to understand your business requirements and provide services accordingly.

We love the travel and tourism industry, it is one of our favorites. That is why our expert team creates best travel websites. We come up with smart online travel marketing techniques to support our clients that they may acquire higher visibility in the online business world.

Conclusion

Of course, it is an accepted truth that each traveler has unique requirements and expectations while planning for trips. A travel agency receives the appreciations and standards in the market only when it meets the traveler’s requirements and choices.

We hope that our blog has given you some ideas on how to fulfill the expectations of your travelers to the fullest. If you like to discuss how to promote your travel agency more effectively, contact us anytime. Our team is always ready to support you.

Which travel agency did you like on our list? Do share your thoughts in the comments section below.

How to Increase Student Enrollment via Digital Marketing?

Most of the professional course providers are looking out for the best ways to increase student enrollment.

According to Statistica, the e-learning market worldwide is forecast to surpass 243 billion U.S. dollars by 2022.

This rapid increase indicates a healthy market where even competition is growing fiercely.

In this fast-paced digital world, it is becoming hard to increase enrollment of students. In spite of that, digital marketing has become a proven way to reach more students and families who do online research to find out the best educational institutions.

In this blog, we have discussed 5 ways educational institutions can increase student enrollment using digital marketing.

If you want to learn more, keep reading. On the other hand, if you want to employ tailored digital marketing strategies to improve your student enrollment, give us a call at  +1 919-234-5140

Student Enrollment Statistics

student-enrollment-statistics

How to Use Digital Marketing to Multiply Student Enrollment?

Below are some amazing ways educational institutions can use to multiply student enrollment. These tips can give you a head start on improving the reach of your professional course institution in the online space.

1. Content Marketing

When content marketing is done right, it can help to strengthen your education institution’s brand significantly. Right now, content marketing is considered to be one of the most important strategies to improve online presence.

As people use search engines and social media on a regular basis, content marketing has earned the perfect spot to promote educational institutions.

According to the Content Marketing Institute, “Nine in ten students are estimated to use the internet to find the next study destination or pick their future career path.”

Here are some of the top ways to succeed in content marketing,

  • Website – One of the best ways to appeal to the online audience is to create a professional education website through which potential students can know everything about your institution. You can either create the website or hire a dedicated developer to do the work for you
  • Blogs – Publishing blogs on a regular basis can attract new students and invoke conversations with the exiting ones. It’s best to leave things to content marketing specialists if you don’t have a dedicated writer on board
  • Testimonials – Asking current students to share their experience and employing it in your content marketing strategy can appeal to potential students and even their parents
  • Infographics – You can highlight the main attraction points about your institution as an infographic to attract more students to enroll
  • Keep up with trends – Each year, content marketing trends keep changing. So you have to keep up with the changing trends to better promote your brand
Here is a form of content marketing (video) used by Holland College to promote their institution.

2. Email Marketing

From preschools to colleges, universities and professional course providers, every type of educational institution can benefit from the power of email marketing.

According to Statista, in 2019, global email users amounted to 3.9 billion users. This figure is set to grow to 4.3 billion users in 2023. This figure is nearly half of the world’s population.

Email marketing is one of the best ways to keep in touch with students, parents, and staff. You can use it to inform students and parents about upcoming events, create interest in fundraisers, and keep prospective parties informed about what’s happening at your institution.

Here are some quick email marketing campaign tips that will help you to get things started on the right foot

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  • Personalize the subject line – Personalization in email subject lines will lead to better open rates. Plus, it should be a summary of what your email contains
  • Keep it short – The major goal of email marketing is to redirect people to your website. So make sure that the email offers the smallest and informative content that will want readers to learn more
  • Simple layouts – Avoid adding flashy graphics or huge fonts. Keep the layout professional, simple and easy to navigate. If you want to create professional layouts, you can also hire a dedicated graphic designer
  • Call-to-action – Make sure you have a call-to-action so that readers can take action
  • Avoid overdoing it – Don’t send emails on a daily basis. People will get annoyed. Monitor the metrics after a couple of months to see your subscriber’s behavior

3. Social Media Marketing

When students search for professional courses, they are not only looking for world-class programs or facilities and faculty but, they also search for a place where they can fit in. Students and prospective candidates can connect with your institution 24/7 through the power of social media.

Many professional course providers are starting to embrace social media. Most of the institutions have started to understand what students want and started to use social media to share their campus culture through Instagram photos, YouTube videos, Tweets and more.

“Social media has been key for us and has been a great audience connector not only with prospective students but with prospective parents.” – Kayla Germain, E-Media Coordinator, The College of Saint Rose

Now that you know the benefits of using social media in the education field, here are a few tips you can follow to streamline your social media presence.

  • User-generated content – You can create hashtags for the events like graduation day, orientation, and class reunions and encourage students to use those hashtags
  • Create groups – For example, you can create separate Facebook groups within for alumni, clubs, sports, etc
  • Go live – Use live streaming options on social media such as Facebook and Twitter. It is a great way for real-time sharing and interactions
  • Use social media analytics – After you figure out what to post on each social media, you have to analyze to see how they have worked. For that, you have to use the in-built analytics of the respective platforms you use
Vancouver Island University has done a great job by utilizing Instagram to attract students who love outdoors.
Vancouver Island University • Instagram photos

4. Paid Advertising

With more and more students looking for online sources for searching for the perfect professional courses, a paid advertising campaign can go a long way to improve your inquiry and application rate.

Earlier, paid advertising used to be optional for professional course providers, but now it’s becoming more essential as competition is heating up.

According to WordStream, “MBA” related keywords were in the top 10, coming in at over $60 per click!

With the right strategy, even a small amount spent on paid advertising can create a positive impact on admission numbers.

Here are some tips you need to consider before setting up a paid campaign,

  • Set goals – Whether you want to advertise an event, promote a specific program or improve brand visibility, you have to set goals. Write down what you want to achieve out of the ad campaign
  • Define your audience – Once you have figured out the objective, next you have to identify your prospective student base
  • Understand conversion – Before you start working in your campaign, you need to understand how the conversion funnel works

5. Search Engine Optimization (SEO)

Gone are the days where prospective students would ask their acquaintances or seniors for the best professional course institutions in the city or country. Nowadays, they rely on search engines such as Google or Bing to start their search. Most of the time, they go into the website of an education provider that has a strong presence in the organic search results.

According to Tsunela, “67% of internet users use search engines as their first source of information for higher education institutions”.

SEO for educational institutions helps to make a better digital presence and build a connection between prospective students.

For example, if your college is located in New York, and you want to show up when someone searches for ‘New York college’ or ‘college in New York’, you have to employ SEO tactics to increase the chances of your website appearing for those queries.

Here are some tips to make sure that your website performs optimally on search.

Clean your website – Do a website audit to identify issues that may prevent users and search engines from identifying your website

Mobile – Make sure your website is properly optimized for mobile because the world is rapidly shifting to mobile

Content update – Use tools like SEMRush and Seach Console to find for which keywords your content is ranking and try to add them inside your blogs

Give importance for local visibility – Make sure you give correct information like contact number, address so that you will stand out

It’s Time to Get More Student Enrollment with Digital Marketing

Creating a plan for your educational institution can be hard if you have no understanding of the importance of each branch of digital marketing. The best way to approach the components in your plan is to read about everything in advance.

If you want to improve the enrollment of your professional course institution or not sure how to optimize your website to reach potential students, ColorWhistle can help you. As a full-service digital marketing agency, we’ve helped many in the educational sector to meet their marketing goals and improve ROI.

Feel free to contact our digital marketing strategists to get a tailored quote according to your requirements. We can’t wait to hear from you.

Which digital marketing method are you planning to try? Do share your thoughts in the comments section below.

Website Or Web App Design Statistics

Website design statistics provide great insights that are essential for designing attractive websites. By going through web design statistics, you will be able to identify the interests of the website users and design a website depending on their likes and dislikes.  In this blog, we have consolidated the best web design statistics after proper research. Take a cup of coffee in your hand and keep reading these statistics so that you can get an idea of prioritizing the essential features required for an impressive website design. 

Eye-Opening Statistics About Website Design

These statistics depict the importance of features like mobile-responsive, page load time, first impression, user experience, etc on your web design.

Let us step into the world of web design statistics.

General Website Design Statistics

Website First Impression

Solid first impression welcomes users to stay longer and explore all the other areas of your website. Here, we have rounded up the best statistics that unveil the importance of the first impression.

  1. 94% first impressions of a website are design-related. (Source: PRNewswire)
  2. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. (Source: Tandfonline)
  3. It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. (Source: CXL)
  4. You have 10 seconds to leave an impression and tell the visitors what they will get out of your website and company. After this time (and oftentimes before), they will leave. (Source: TransactionAgency)

User Experience

Based on your website design, user experience can be evaluated. With feel-good website design, you can easily communicate with your prospects and active customers about your brand quality, customer service, and business expertise. 

Elegant website design is the key component for providing the best user experience to your visitors. Here are some statistics that depict the users’ experience with regard to web design. 

  1. 75% of consumers determine the company’s credibility based on its website design. (Source: Kinesis)
  2. More than 65% of people prefer to read a UX-optimized site over a plain webpage. (Source: Hubspot
  3. 88% of online consumers are less likely to return to a site after a bad experience. (Source: InsideDesign
  4. 77% of agencies believe that a bad website user experience is a weakness for their clients. (Source: SlideShare)
  5. 89% of consumers shop with a competitor after poor user experience. (Source: Oracle)
  6. 95% of the visitors agreed that good user experience is everything that really matters. (Source: Sagipl)
  7. 55% of companies are currently conducting an online user experience testing. (Source: SmallBizGenius)

Mobile-responsive Design

In this technology-driven era, users access a website from various devices. Responsive websites that fit different screens provide an optimal experience for your visitors. Here, we have rounded up the best statistics that reveal the importance of responsive design for a website. Take a look.

 
  1. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (Source: BolderCreative)
  2. 85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop web. (Source: InsideDesign)
  3. The amount of mobile traffic grows every year and is even expected to be half of the global connections in 2020. (Source: Cisco)
  4. 25% of users stop engaging in content if it is not displaying well on the device. (Source: Adobe
  5. 67% of mobile users say they’re more likely to buy a site’s product or service when the site is mobile-friendly. (Source: Google Analytics)
  6. 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead. (Source: McKinsey & Company)
18.74% of users are more likely to return to mobile-friendly websites. (Source: ThinkWithGoogle
  1. Average smartphone conversion rates are up 64% compared to desktop conversion rates. (Source: SmartInsights)
  2. 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours. (Source: Nectafy)
  3. 52% of users said that a bad mobile experience made them less likely to engage with a company. (Source: Google Analytics)

Text and Visual Content

Designing your website with effective content breathes in a new life to your website. Usage of stylish fonts, graphics, and other design elements will capture your visitors’ eyes.

Content is the major ingredient that gives your web design a fresh look. Websites designed with unique content will enhance the curiosity level and voluntarily push visitors to explore more things on your site. Here are a few best statistics that will make you understand the importance of content in website design.

  1. 38% of people will stop engaging with a website if the content is too long. (Source: Adobe)
  2. Users spend an average of 5.94 seconds looking at a website’s main image. (Source: CXL
  3. 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics. (Source: NewLineDigital)
  4. 34% of consumers are more likely to make an unplanned purchase if a brand personalizes content. (Source: Forbes)
  5. 38% of people will stop engaging with a website if the content is unattractive. (Source: Adobe)
  6. Users spend an average of 5.59 seconds looking at a website’s written content. (Source: CXL)
  7. If given 15 minutes to consume content, 66% of people would rather read something beautifully designed than something plain. (Source: Adobe)
  8. Users spend 88% more time on pages with videos. (Source: Forbes)
  9. 82% of consumers trust a company after reading custom content. (Source: Getgist)
  10. 70% of people looked at lists with bullet points. 55% looked at lists without bullet points. (Source: KendraKreative)

Usage of Colors

As you all know there is a lot of theories hidden behind each color. Websites designed with appropriate colors will deliver your brand message with the right tone to the right audience.

 

The color scheme in web design will spark the interest of your audience. To reveal the effects of colors on your web design, we have the best collection of statistics that will give you an idea about the importance of colors. 

  1. Use of intense colors increased web recognition to around 80%. Websites that use dark colors experienced 2% of growth, whereas light color themed sites experienced 1.3% growth. (Source: Ironpaper)
  2. Using dark colors on a website can be more beneficial as compared to light colors, as it increases traffic to the website. (Source: Sagipl
  3. 84.7% of consumers cite website color as the primary reason for making a purchase. (Source: Webfx

Page Load Time

Page load time plays a vital role in your website design process. Users prefer pages that load within a fraction of seconds. Websites with fast load time can prevent visitors from checking out.

 

You might have effectively designed your website with amazing elements but if it takes a long time to load, then it wouldn’t be appealing to the users. To give you a better understanding, here we have curated the best statistics that show the impacts of page load time on website design. 

 
  1. 47% of users expect a maximum of 2 seconds of loading time for an average website. (Source: Curatti)
  2. Slow-loading websites cost retailers $2.6 billion in lost sales each year. (Source: Econsultancy)
  3. Nearly 40% of users exit websites that takes more than three seconds to load. (Source: Entrepreneur)
  4. 39% of people will stop engaging with a website if images take too long to load. (Source: Adobe)
  5. A single second of added page load speed can cause sales to drop by 7%. (Source: Neil Patel)
  6. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year. (Source: Neil Patel)
  7. A hike from 8 to 2 seconds in site speed can boost your conversion rate by up to 74%. (Source: Kinsta)
  8. Bounce rate spikes to 150% when page load time was 8 seconds, and 100%, when the page load time was 4%. (Source: Sagipl)
  9. Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon. (Source: FastCompany)
  10. Increasing your website loading speed can prevent the loss of 7% of possible conversions. (Source: Insivia)

Essential Elements

Website design holds everything from top to bottom of your site. While designing your website, you have to place the essential element at the reachable end of the users. This will enable users to seamlessly access the needed elements. 

Here are some statistics that depict the placement of elements to give a compelling look to your website.

  1. 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
  2. Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)
  3. After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)
  4. 70% of small business websites lack a call-to-action on their homepage. (Source: Business2Community)
  5. Once on a company’s homepage, 52% of visitors want to see about us information. (Source: KoMarketing)
  6. After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)
  7. 44% of website visitors will leave a company’s website if there is no contact information/phone number. (Source: KoMarketing)
  8. 86% of website visitors expect to see a product or service on the homepage. (Source: KoMarketing

Bottom Line

We hope these website design statistics have provided great insights for you. A poorly designed website will tarnish your business credibility whereas a website with perfect design can influence the visitors and extend your user-base.

Now after going through these statistics, you would have got some inspirations to design your website. If you like to give life to those design ideas, we can assist you in designing a professional website that best reflects your expectations.

At ColorWhistle, our skilled designers and developers will understand your business requirements and design a website that is tailored to meet your business objectives. Contact us or give us a call +1 (919) 234-5140 to collaborate with us for your web design project. We are happy to work with you!

How Extended Team Model Will Grow Your Business?

Most of the growing companies have a hard time to form a full-stack web development and digital marketing team. The search for assembling the right team might take months and sometimes end up in failure because most of the top talent has been snatched by the bigger competition.

As an entrepreneur/business owner, if you are wondering how to make your business grow and reach new heights, then now is the right time to embrace the extended team model.

In this blog, we will explain everything you need to know before you expand your existing in-house development team with an extended team. 

What is an Extended or Remote Team?

An extended development team or remote team is not hired on a project basis nor are they discontinued once the project ends. You will have an ongoing relationship with your core team and the extended team.

It is hard to give one proper definition for the extended team model. The variations in this model will differ according to the company you choose to partner with. However, the extended team model has certain specifics in common that distinguish it from other models.

  • Extended team will not increase your existing in-house team or replace it. Your business and your team will be located on-shore whereas the remote team will work off-shore and fill the skill gap in your current team
  • You will have full control over the project and be in direct touch with the extended team. Overall, your team and the extended team will operate as a single unit
  • Division of responsibility among all the team members will allow everyone to participate in the process of building a product or solution. Success or failure, all the team members will be responsible for the outcome

Why Should You Hire an Extended Team for your Web Design, Development & Digital Marketing Projects?

  • An extended team offers the following competitive benefits
  • You can handpick the best talent who will become a part of your core team
  • Dedicated talent who can give 100% attention to your project

 

  • From communicating your requirements to solving issues, you get complete flexibility and transparency
  • Transparent and efficient payment model helps you to easily keep track of your expenses
  • Access to a wide knowledge base and the cultures of different markets
  • Multi Talented workforce makes it easier for your team to work on a diverse range of projects
  • No trouble of setup and operation

What Are the Team Roles You Must Understand Before Hiring an Extended Team?

To do this in the right way, you must first understand the entire digital solutions process and the specialists who are responsible for carrying out the task. By knowing this, you will figure out how to find the right team members who will work as your remote team.

Development Team Roles

  • Requirement analysts – Responsible for figuring out your needs, gathering project requirements, mapping technical specifications for developers and defining time frame
  • Project manager – Responsible for monitoring the entire process of development, coordinating actions, delivering your project on time and ensuring that each stage of the project goes according to the plan
  • UI/UX designer – Responsible for creating the product’s graphic design from scratch. These designers will be aware of both the UI/UX processes
  • QA engineer – Responsible for participating in a project from the very beginning to its release to scan for issues and suggest solutions

Web Developers

  • Front-end developers – Responsible for making things look great on any device and to ensure that everything works fine on any browser
  • Back-end developers – Responsible for breathing life into the functionality and may involve in database creation and CMS development
  • Full-stack developers – Responsible for dealing with both front-end and back-end

Marketing Team Structure

  • Marketing strategist – Responsible for creating a marketing strategy tailored to your company’s goals
  • Paid media specialists – Responsible for creating and optimizing paid media channels and drive growth for organizations on digital platforms
  • SEO specialist – Responsible for attracting the right customers to your website
  • Content specialist – Responsible for creating written content related to your brand voice

These are the core professionals that will help to create and promote your product or service on the digital platform. Additionally, if you want to properly communicate with your remote team, you have to use appropriate tools for better communication and collaboration.

How to Extend your Team With Remote Employees?

When hiring a team, the provider will thoroughly understand what you are looking for in an extended team, ensure that everything works for you, fine-tune your operations and help your business operate more efficiently. (That’s what we do at ColorWhistle too!).

Planning

Planning is crucial for every cooperation. First, you need to analyze the requirements of your project and the skills required. See if you have the in-house talent to fill the gap. Next, figure out the talent you need to source externally. At ColorWhistle, we help our clients to do such types of initial analysis.

Talent Screening

Based on the analysis, the provider will present the profiles of the candidates who have the required skills to work on your projects. These candidates are usually the employees of the provider. Make sure to check for cultural fit along with technical expertise. At ColorWhistle, we make sure that all the candidates are hand-picked and have the skills you are looking for.

Onboarding and Integration

Once you select the talent, the provider will assemble the team and make sure that each project you assign them will go smoothly from start to end. Also, make sure to draw up contracts which both of you agree on At ColorWhistle, we go the extra mile to check if you want to follow your internal process so that we can camouflage ourselves and become an integral part of your team. Our project coordinator will be the process guardian and set up efficient workflows and pick the appropriate project management tools to connect both the teams.

Hire an Extended Team From ColorWhistle

A Dream Squad Specializing in Digital Solutions ​

Overall, the remote team model will be comfortable for all the involved parties as the whole process is marked by transparency, flexibility, mutual trust and valued contribution.

ColorWhistle is equipped with amazing talent that will extend your team in terms of both numbers and capabilities. We have a pool of skilled, talented and experienced web developers, to convert your ideas into reality. You can also hire a dedicated developer as per your needs.

To learn more about our extended team model, contact us anytime. We will be more than happy to be a part of your team or an extension of your team.

Do you plan to apply the extended team model approach in your own company? If so, do share your vision in the comments section below.

Best Digital Marketing Agencies in Switzerland

Previously, we have rounded up the best digital marketing agencies in Singapore. So next, we wanted to list down the best digital marketing companies in Switzerland.

According to Statistica, in Switzerland, revenue in the digital media market will amount to $645 million in 2020. From this stat, we can understand that everything from online marketing to website development must be booming in Switzerland. This is good news for businesses in Switzerland who want to have an amazing online presence.

Since there are lots of top digital marketing companies in the Switzerland area, it will hard to choose the best. This is where we can help. We have selected the top companies based on criteria like Google ranking, reviews, website design, user experience and many more.

Let’s take a look at the top digital marketing companies in Switzerland.

1. Digitalicous

2. SwissHelios

3. WSI

4. SuperHut

5. isobar

6. iProspect

7. enigma

8. ELK Agency

9. Z Digital Agency

Z DIGITAL STRATEGY AGENCY Switzerland

10. Kata5

Digital Marketing Agency Switzerland Kara5

Conclusion

We hope that the best digital marketing companies we listed will help you make the right choice. Always prefer to work with a digital marketing company because it will help you to reach a good position in the right way.

Furthermore, popular digital marketing companies in Switzerland are hiring an extended team like ColorWhistle to help them combat the workload.

If you are one such company in Switzerland looking for extra help, don’t hesitate to contact ColorWhistle. We have an excellent team of digital marketing experts who will be your extended arm. We also follow a strict NDA policy so that both of us will be protected. All you have to do is drop us a line and we can talk business anytime!

Education Website Development and Marketing Resource Library

Thanks for stopping by! Here is the list of all topics we have covered under Educational Website Development. The list below is not all. We keep updating all that is happening around the industry, that is related to Educational Website Development Services every now and then in this little space. So check out this space for more in the coming days.

Happy learning!

Best Digital / Online Marketing Agency In Singapore

Previously, we have rounded up the best digital marketing agencies in USA. On that note, we decided to list the best digital marketing companies in Singapore.

Singapore is the rising star of South-east Asia and is performing really well in the digital sector. The reason why many are crowding towards Singapore for digital marketing services is that the country has found the pulse in the digital world.

Additionally, there are over 4.92 million active internet users in Singapore. From this stat, we can understand that for these users, the internet is the major source of information.

If you are looking for the best digital marketing company in Singapore to improve your digital presence in the online world, we can help. Our team has made things easy for you by collecting the top digital marketing agencies in Singapore

Let’s dive in and find out the best digital marketing agencies in Singapore.

Top 13 Digital Marketing Agencies in Singapore

1. Digital Squad

2. Osmium

3. NE Marketing

4. Login Marketing

5. Incepte

6. FoxFire

7. Elevan

8. DMS

DMS Digital Marketing Agency Singapore

9. langoor

10. Amber Creative

11. ibrandox

12. Searchmedia

13. Atees

Conclusion

We picked these digital marketing companies in Singapore based on Google ranking, reviews, website design, support team, user experience and many other features.

It is really interesting to see the digital marketing industry grow in Singapore. This country is one of the major players in adapting to the changing trends of digital and social media marketing. On the other hand, digital marketing companies in Singapore also partner with companies like ColorWhistle to share their workload.

If you are one such digital marketing company in Singapore looking for an extended team to share your workload, do contact ColorWhistle anytime. We follow a strict NDA policy so that your ideas and your client’s ideas will always stay protected. Just drop us a line, you’ll be surprised by how much we can do to grow your business.

Best Digital Marketing Companies in Canada

Previously, we have rounded up the best web design companies in Canada. On that scale, we decided to cover the top digital marketing companies in Canada.

According to Disfold, Canada has over 30 million internet users, it is one of the biggest online markets in the world. Canada’s digital audiences are projected to increase to 32 million users by 2022, making up almost 85% of the country’s population.

Are you looking for the top digital marketing companies in Canada for reaching new heights in the digital world? Our professional digital marketing experts from ColorWhistle decided to make your work easier and have curated the list of top digital marketing agencies in Canada.

Let’s get started

Top Digital Marketing Agencies in Toronto, Canada

Toronto has got award-winning marketing agencies who are specialized in implementing smart digital marketing techniques.

Are you looking for the top digital marketing companies in Toronto? Here, we have rounded up the best digital marketing agencies that will support you in enhancing your online reputation.

1. BlueHat

2. Unlimited Exposure

3. Reach Digital

4. Markovate

5. Goto marketing

6. Fade Digital

7. Elite Digital

8. Branex

Best Digital Marketing Company in Vancouver, BC

Vancouver seems to be the host for successful digital marketing services that will support in generating quality leads to your online business.

Are you planning to work with the best digital marketing agencies in Vancouver? Here is a list of the best digital marketing companies that will help you in building an impressive online presence.

1. AntiSocial

2. Bowery

3. Digital Agency Network

4. Soulpepper

5. Fast SEO

6. Jelly Marketing

7. Marwick

8. Bowery Marketing

Popcorn Digital Marketing Agency Vancouver

9. Woosper

Top Digital Marketing Agencies in Montreal, QC

Montreal has a large group of digital marketing companies that supports reaching a massive group of the potential audience.

Are you looking for digital marketing agencies in Montreal to improve your online visibility? We have collected the top companies that provide digital marketing solutions to effectively reach your online audience.

1. A+ Digital

2. Concept9

3. Axagen

4. Kika

5. Webcie

6. Expandify

7. Hamak

8. Leeroy

9. SEO Trench

Conclusion

So, these digital marketing company’s Google reviews, website design, support team, user experience, and many other features inspired us to list out these companies as the best digital marketing agencies in Canada.

Over the past few decades, Canada has been booming the digital marketing world. Moreover, digital marketing companies in Canada are deciding to partner with digital marketing companies, like ColorWhistle to help them with their workload.

If you need any help, we will support you in all digital marketing techniques and make you place your footprint in the digital world! We follow a strict NDA policy to assure that your ideas and your client’s ideas will stay protected with us. Contact us at any time to discuss your project.

6 Successful Online Marketing Techniques for Travel Industry

Now is the right time to learn about smart & successful marketing techniques to flourish in the booming travel industry.

As the travel & tourism industry is admired by a vast group of people it can be listed in the top 10 industries. According to Statista, travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy.

In a way to please travelers and to be ahead in this swiftly moving society, it is essential to find effective marketing techniques and strategies.

Our digital marketers from ColorWhistle have done complete research on the successful ways for travel marketing and sorted them below.

Let’s dive in

1. SEO (Search Engine Optimization)

SEO Marketing Techniques for Travel Industry

To run a successful online travel business, the fundamental part that you must be vigilant is on finding successful SEO techniques that drive more traffic to your travel website.

To acquire huge traffic to your travel website you must first optimize your website for search engines. Visibility in search engines seems to be the leading priority for travel agencies and operators.

Inspiring Statistics About SEO in Travel Marketing

  • Search is the starting point for 60% of travelers – Search Engine Watch
  • 95% of natural clicks come from page one of Google, Yahoo and Bing 3% of clicks came from page two, and 2% came from page three – Stikkymedia

How to Optimize Your Travel Website for SEO?

Search engines like Google, Bing alters their algorithms on a regular basis in order to place the travel website with relevant content on its results page.

Therefore, it is of crucial importance, that along with the search engines, you must also keep updating relevant content regularly on your website instead of filling content just for keywords purpose.

Moreover, user experience and SEO come hand in hand. To make it clear, search engines rank the websites depending on the user’s gratification level. Have a smart website that grasps the user’s attention and thereby obtain perfect recognition by the search engines.

2. Paid Ads

PaidAds Marketing Techniques for Travel Industry

For the past few decades, travel and tourism industries have emerged as one of the most lovable industries.

By utilizing the social media channel and search engine platforms optimize your marketing practices and stand unique from your competitors.

Interesting Statistics About Ads That Promotes Travel & Tourism Industry

  • 46% of attraction marketers say that delivering personalized ads and offers in real-time is their top challenge. Source – Sojern
  • 80% of destination marketing organizations’(DMO) Facebook ads send visitors to their website. Source – CrowdRiff
  • 86% of social media marketers used Facebook ads, as compared to only 18% for Twitter ads. Source – Social Media Examiner
  • 75% is the average conversion rate for Google Ads Source – WebFx

How To Create Effective Paid Advertisements?

  • Informing tourists about everything that tourists need to know about the destination
  • Persuading tourists to visit a travel destination
  • Reminding tourists to engage them to previously visited touring spots

Though you may be a veteran travel agency or a newbie to the travel industry, the attractive ads that you publish will help you to make a mark in the online business world.

3. Metasearch Engines

Metasearch engines like Webjet, Tripadvisor and Trivago have developed into a stand-alone marketing medium that has supported many travel agencies to stay competitive and to maximize their digital presence.

Interesting Statistics on How Meta Search Engines Support in Travel Marketing

  • 82% of digital marketers from various travel agencies saw high returns from metasearch. Source – Koddi
  • 72.5% of travelers use metasearch engines in their search process. Source – EyeForTravel
  • 39% of Millennials use metasearch sites and in the US alone 57.46% of people use metasearch engines. Source – Hotelchamp

How Travel Agencies Can Benefit From Metasearch Engine Marketing?

  • Update dynamic pricing budgets on travel booking on a daily, weekly, monthly pattern
  • Encourage travelers to send feedbacks, reviews about the travel agency
  • Provide a quick response to any negative comments given by travelers

By having a strong presence on metasearch engines your travel website can acquire more travel bookings from millions of travel aspirants. To explore more about the travel metasearch engine, click here.

4. Google Hotels

Travelers enter with one intention – to receive appropriate answers for all their queries. Here are some examples for intent-based queries that a traveler raises,

  • What are the special offers for booking?
  • Does this hotel have rooms with all the necessary amenities?
  • How much rating is given to this hotel?

Google Hotels operates as a part of Google travel, an ultimate tool for trip plannings. It has all the essential tools needed for booking trips, flights, hotels, packages, travel guides, and more.

How to Drive Travelers to Your Agency via Google Hotel?

  • Create an account in Google Hotel Centre to advertise the travelers about the pricing & availabilities
  • Connect your Google Hotel Centre account to the Google Ads account
  • Start advertising campaigns in Google Hotels

Make sure you add information like address, contact information, category and photos.

5. OTA (Online Travel Agencies)

OTA’s, in short, as Online Travel Agencies is a powerhouse in providing seamless travel planning experience. The OTA giants like Booking.com, Kayak, Momondo, Expedia, Hotels.com has grasped the attention of a vast set of travelers.

Interesting Statics on How OTAs work in Successful Travel Marketing

  • 39% of the digital travel market belongs to online travel agencies, and the number is expected to grow. Source – Phocuswright
  • Expedia and Booking Holdings continue to dominate in the U.S, with the two collectively representing 92% of the OTA market. Source – Phocuswright

What Are the Benefits of Using OTAs in Travel Marketing?

  • Easy to acquire higher visibility for your website
  • Allows to extend services to different groups of travelers
  • Provides easy access to reviews and users can compare the prices at one place
  • Some OTAs allocate a dedicated support team

If you like to learn more about OTAs, the models, and what the future holds for these agencies, click here.

6. Email Marketing

Many industries such as e-commerce, real estate, education, NPO, etc are making the best use of email marketing to enhance their growth.

In this tech-savvy world, email marketing technique is one of the best ways to retain current travelers, attract new tourists, and make your travel business stand out. It is a powerful marketing technique to reach travelers around the world.

Also, by formulating effective travel email marketing techniques, more travelers will reach your travel website for booking trips, reserving accommodation, and many other travel-related tasks.

Interesting Statistics About the Impact of Email Marketing in the Travel Industry

  • 84% of brands use email marketing to help them retain customers (Optinmonster)
  • 83% of millennials are happy for travel brands to track them so they can get personalized service (SmartInsights)
  • 58% of travelers say email is their first “check” of the day (Optinmonster)

What Are the Benefits of Email Marketing in Travel & Tourism?

  • Easy to create brand loyalty among traveling customers
  • Allows to attract and retain new travelers
  • Easy to build brand awareness

How To Do Effective Travel Email Marketing?

  • Personalize the email marketing promotions according to traveler’s interests and past experiences – 83% of millennials are happy for travel brands to track them so they can get personalized service. (SmartInsights)
  • Grab the traveler’s attention by embedding videos in the emails – 66% of travelers watch videos when researching a destination (Econsultancy)

As you create personalized experiences to your individual travelers through email marketing it helps in booming up your travel industry.

Conclusion

Along with these 6 successful ways for travel marketing, one bonus tip that we would like to recommend is travel agencies and tour operators should have the practice of upgrading according to the new technologies.

Our experiences in  travel website development, and lots of travel marketing both helped us to cover the above specified 6 successful ways for travel marketing.

Do you need to have guidance on implementing smart & successful digital marketing strategies in your travel marketing techniques?

Then, ColorWhistle is the perfect company for you! We provide professional services for web design, development, digital marketing and many more for the enhancement of your online travel business.

If you have any queries related to travel marketing you can reach us at any time. Our team is happy to support you!

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