A Complete Guide to Website ADA Compliance

An ADA (Americans with Disabilities Act) compliant website will make the online experience accessible to people with disabilities. This means, the website must be accessible by visually impaired users, website content must be appropriate for screen-readers, links in the website must be descriptive and the site must be easily accessible through a keyboard.

If you already have a website, you might think that making the website ADA compliant must be difficult. It’s not! You have to work with a web design and development company that has a strong understanding of the rules and the ability to apply it in the coding and design process.

In this blog, we will explore all the factors that will make a website ADA compliant. This will be helpful for marketers, website owners and everyone who has a stake in the digital world.

What is ADA?

According to ADA.gov, “The Americans with Disabilities Act (ADA) was signed into law on July 26, 1990, by President George H.W. Bush. The ADA is one of America’s most comprehensive pieces of civil rights legislation that prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life — to enjoy employment opportunities, to purchase goods and services, and to participate in State and local government programs and services.

The law has a wide scope and applies to many areas such as state and local government, public and private spaces, employment, building codes, transportation and telecommunication.

ADA is the reason why there are lots of things like disabled parking requirements, wheelchair ramps and more.

Title III of the ADA rules states that “private entities that are considered places of public accommodation” to make “reasonable modifications” to the usual ways they do things so that disabled people will also get better access to the goods or services a business provides.

When ADA was initially enacted, access barriers were translated to literal barriers like a disabled person not being able to enter a physical store because of stairs.

In 2010, the US Department of Justice (DOJ) issued a new notice to Title III which stated that ADA will apply to website accessibility too.

The DOJ’s intention was to,

Establish requirements for making the goods, services, facilities, privileges, accommodations, or advantages offered by public accommodations via the Internet, specifically at sites on the World Wide Web (Web), accessible to individuals with disabilities.

Why Should Your Website Be ADA Compliant?

Here are some of the major benefits of making your website ADA compliant.

  • Increase the size of your target audience (The US alone has 40 million people with some sort of disability)
  • Improve your SEO efforts
  • Get positive press for your website
  • Disabled Access Credit can be claimed by small businesses to balance the cost incurred to make the site ADA compliant
  • Gives an opportunity to write better content, cleaner code and include a better user interface
  • Avoid legal troubles

How To Develop or Make Your Website ADA Compliant?

In August 2016, a lawsuit was filed against the University of California Berkeley because they did not include proper captions in their YouTube channel’s videos for hearing impaired patients. Finally, the DOJ found out that this was violating ADA Title II rules (similar to Title III, but applicable to government organizations) laws as deaf users too had equal access to online content.

The DOJ asked UC Berkeley to follow The World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines.

“Web Content Accessibility Guidelines (WCAG) is developed through the W3C process in cooperation with individuals and organizations around the world, with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.”

WCAG is classified into 4 basic principles. From the quick reference link of W3C, we have compiled the information for your easy understanding. To get detailed information about the guidelines under each principle, click here.

Principle 1: Perceivable

Information and user interface components must be presentable to users in ways they can perceive.

Here are the guidelines of Principle 1.

Text AlternativesProvide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.
Time-based MediaProvide alternatives for time-based media.
AdaptableCreate content that can be presented in different ways (for example simpler layout) without losing information or structure.
DistinguishableMake it easier for users to see and hear content including separating foreground from background

Principle 2: Operable

User interface components and navigation must be operable.

Here are the guidelines of Principle 2.

Keyboard AccessibleMake all functionality available from a keyboard.
Enough TimeProvide users enough time to read and use content.
Seizures and Physical ReactionsDo not design content in a way that is known to cause seizures or physical reactions.
NavigableProvide ways to help users navigate, find content, and determine where they are.
Input ModalitiesMake it easier for users to operate functionality through various inputs beyond keyboard.

Principle 3: Understandable

Information and the operation of the user interface must be understandable

Here are the guidelines of Principle 3.

ReadableMake text content readable and understandable.
Make web pages appear and operate in predictable ways.
Input AssistanceHelp users avoid and correct mistakes

Principle 4: Robust

Content must be robust enough that it can be interpreted by a wide variety of user agents, including assistive technologies.

Here are the guidelines of Principle 4.

CompatibleMaximize compatibility with current and future user agents, including assistive technologies.

International Web Accessibility Laws

Here are some of the international web accessibility laws

CountryLaw nameEnacted YearMore InformationWCAG Standard UsedMust Be Followed By
ArgentinaLaw 26,653 on accessibility of information on web pages2010Click hereWCAG 1.0Public sector websites must meet WCAG 1.0.
AustraliaDisability Discrimination Act (DDA)1992Click here WCAG 2.0Government websites should comply with WCAG 2.0 AA
CanadaCanadian Human Rights Act1985Click HereWCAG 2.0Government websites should comply with WCAG 2.0 AA
ChinaVoluntary Web Accessibility Standard2008Click hereWCAG 2.0 derivativeAgencies, ministries and other governmental entities must comply with a WCAG 2.0 derivative
DenmarkAgreement on the use of open standards for software in the public sector2007Click HereWCAG 2.0Public sector
European UnionWeb and Mobile Accessibility Directive2016Click HereWCAG 2.0Required for all EU commission websites
FinlandAct on Electronic Services and Communication in the Public Sector2003Click Here-Required for government websites
FranceLaw N° 2005-102 Article 472005Click HereWCAG 2.0 derivativeRequired for all EU commission websites
GermanyFederal Ordinance on Barrier-Free Information Technology2011Click HereWCAG 2.0 derivativeGovernment websites should comply with WCAG 2.0
Hong Kong Special Administrative Region of the People's Republic of ChinaGuidelines on Dissemination of Information through Government Websites1999Click HereWCAG 2.0Government websites should comply with WCAG 2.0
IndiaGuidelines for Indian Government Websites2009Click HereWCAG 2.0Government websites should comply with WCAG 2.0
IrelandEqual Status Acts 2000 to 20042004Click HereWCAG 2.0Required for government websites
IsraelEqual Rights of Persons with Disabilities Act, as amended1998Click HereWCAG 2.0Agencies, ministries and other governmental entities must comply with a WCAG 2.0 derivative
ItalyLaw 9 January 2004, n. 4 "Provisions to support the access of disabled people to IT tools" (Stanca Law)2004Click HereWCAG 2.0Required for government websites
NetherlandsPolicy in the Netherlands2016Click HereWCAG 2.0Required for government websites
New ZealandOnline Practice Guidelines2013Click HereWCAG 2.0Required for government websites
NorwayRegulations on universal design of ICT2013Click HereWCAG 2.0 derivativeRequired for government websites
Republic of KoreaAct on Welfare of Persons with Disabilities2008Click HereWCAG 2.0 derivativePublic and private sector use a WCAG 2.0 derivative
SwitzerlandFederal Law on the Elimination of Inequalities for Persons with Disabilities, as amended2002-WCAG 2.0
Public sector and private sector
TaiwanWeb Accessibility Guidelines 2.02017Click HereWCAG 2.0 derivativePublic sector
United KingdomEquality Act2010Click HereWCAG 2.0
Required for government websites. Other websites have to comply with the Equality Act but, technical standards are not providers

Top Web Accessibility Testing Tools

Here are some of the top accessibility tools on the web. Click here to get a list of testing tools that are recommended by W3.org.

DYNO MapperTest the accessibility of public or private websitesClick here
Bureau of Internet AccessibilityContains tools, reports and services to help companies and organizations to maintain site’s accessibility and integrityClick here
Automated Accessibility Testing ToolA PayPal product provides that offers accessibility API as well as other custom web applications for HTML CodeSnifferClick here
Accessibility CheckerHelps to inspect the accessibility level of contentClick here
Accessibility ChecklistProvides an easy way to review the most recent and relevant web accessibility guidelinesClick here
Accessibility ViewerA Windows' inspection tool that displays accessibility API informationClick here
ACheckerChecks single HTML pages for conformance with accessibility standardsClick here
Axe Chrome ExtensionEvaluate web accessibility within the Chrome browserClick here
WAVE Chrome ExtensionEvaluate web accessibility within the Chrome browserClick here
BookmarkletsUses JavaScript to highlight roles, states, and properties of accessibility elements on the pageClick here
CKSourceInspect the accessibility of created content and resolve any issues at onceClick here
Cynthia SaysIdentify the web accessibility compliance errors in your siteClick here
FireEyesHelps to build accessibility into your development processClick here
HiSoftware Compliance Sherrif WebHelps to enforce web accessibility guidelines on public web sites, portals and intranetsClick here
HTML CodeSnifferDetects violations of a defined coding standard and checks HTML documentsClick here
Monsido Web Governance PlatformFinds and helps to fix website accessibility issuesClick here
Pa11yHas open source tools to help designers and developers make their web pages more accessibleClick here
PowerMapperOne-click web site testing tool used by many reputed agencies to test accessibilityClick here
TenonTools, testing and training materials related to website accessibilityClick here
Total ValidatorChecks if the site has used proper HTML and CSS, has no broken links, and is free from spelling mistakesClick here
WorldSpaceRetrieve and evaluate the entire website for accessibilityClick here

ADA Compliance and Accessibility Checklist

The best way to make your website ADA compliant is to adhere to both A and AA conformance levels. If you want your website to be available to a vast majority of users, then it must abide by the AAA level criteria. Keep in mind that a full AAA conformance is impossible for some website content.

Additionally, there is a confusion prevailing on whether to follow WCAG 2.1 or WCAG 2.0. W3C says, “WCAG 2.0 and WCAG 2.1 are both existing standards. WCAG 2.1 does not deprecate or supersede WCAG 2.0. We encourage you to use the most recent version of WCAG when developing or updating content or accessibility policies.”

We have organized the WCAG 2.1 (latest version) checklist based on 3 conformance levels. If you follow them, you can easily make your website accessible to everyone.

  • Level 1 Conformance – For A, web pages must satisfy all the success criteria to reach Level A
  • Level 2 Conformance – For AA, web pages must satisfy all the success criteria in Level A and Level AA
  • Level 3 Conformance – For AAA, web pages must satisfy all the success criteria in Level A, Level AA and Level AAA

1. WCAG 2.1 Checklist for Conformance Level A

GuidelineAdditional Information
Non-text ContentClick here
Audio-only and Video-only (prerecorded)Click here
Captions (prerecorded)Click here
Audio Description or Media Alternative (prerecorded)Click here
Info and RelationshipsClick here
Meaningful SequenceClick here
Sensory CharacteristicsClick here
Use of ColorClick here
Audio ControlClick here
KeyboardClick here
No Keyboard TrapClick here
Character Key ShortcutsClick here
Timing AdjustableClick here
Pause, Stop, HideClick here
Three flashes or below thresholdClick here
Bypass BlocksClick here
Page TitledClick here
Focus OrderClick here
Link Purpose (In Context)Click here
Pointer GesturesClick here
Pointer CancellationClick here
Label in NameClick here
Motion ActuationClick here
Language of PageClick here
On FocusClick here
On InputClick here
Error IdentificationClick here
Labels or InstructionsClick here
ParsingClick here
Name, Role, ValueClick here

2. WCAG 2.1 Checklist for Conformance Level AA

GuidelineAdditional Information
Captions (Live)Click here
Audio Description (Prerecorded)Click here
OrientationClick here
Identify Input PurposeClick here
Contrast (Minimum)Click here
Resize textClick here
Images of TextClick here
ReflowClick here
Non-text ContrastClick here
Text SpacingClick here
Content on Hover or FocusClick here
Multiple WaysClick here
Headings and LabelsClick here
Focus VisibleClick here
Language of PartsClick here
Consistent NavigationClick here
Consistent IdentificationClick here
Error SuggestionClick here
Error Prevention (Legal, Financial, Data)Click here
Status MessagesClick here

3. WCAG 2.1 Checklist for Conformance Level AAA

GuidelineAdditional Information
Sign Language (Prerecorded)Click here
Extended Audio Description (Prerecorded)Click here
Media Alternative (Prerecorded)Click here
Audio-only (Live)Click here
Identify PurposeClick here
Contrast (Enhanced)Click here
Low or No Background AudioClick here
Visual PresentationVisual PresentationClick here
Images of Text (No Exception)Click here
Keyboard (No Exception)Click here
No TimingClick here
InterruptionsClick here
Re-authenticatingClick here
TimeoutsClick here
Three FlashesClick here
Animation from InteractionsClick here
LocationClick here
Link Purpose (Link Only)Click here
Section HeadingsClick here
Target SizeClick here
Concurrent Input MechanismsClick here
Unusual WordsClick here
AbbreviationsClick here
Reading LevelClick here
PronunciationClick here
Change on RequestClick here
HelpClick here
Error Prevention (All)Click here

Checklist and Tips for Everyone Involved in Creating Web Experience

RolesAdditional information
DesignersClick here
DevelopersClick here
Content WritersClick here
Evaluators, TestersClick here
ManagersClick here
Policy MakersClick here
Trainers, EducatorsClick here
Web Accessibility tutorials for developers, designers, web trainers, content authors and project managersClick here

Additional Information

Here is some additional information to keep in mind.

Additional Information
Learn more
WCAG2ICT - For ICT managers, ICT developers, policymakers, and others wanting to understand how WCAG 2.0 can be applied to non-web documents and softwareClick here
Conformance Logos - How to use logos?Click here
Mobile Accessibility Standards - Applied to mobile web content, mobile web apps, native apps, and hybrid apps using web components inside native apps etcClick here
Accessibility for people with cognitive and learning disabilitiesClick here
WAI-ARIA - Helps with dynamic content and advanced user interface controls developed with Ajax, HTML, JavaScript, and related technologiesClick here
Authoring tool accessibility guidelinesClick here
Developing organizational policies on web accessibilityClick here
A guide that outlines activities to help you integrate accessibility throughout the web production processClick here

SEO Best Practices for ADA

SEO professionals must learn more about web accessibility because there are many areas in which web accessibility and SEO align.

For example, SEO best practices and WCAG guidelines both state that images should use descriptive alt texts.

So, SEO professionals must not only think about website optimization. They must also consider accessibility optimization.

Below, we have compiled some of the main best practices that every SEO professional must follow.

SEO Best PracticeExplanation
Image alt tags and captionsImages on the entire website must have an appropriate description of what the image depicts
Video transcription and tagsA readable transcript for audio-only media and video-only media is required. Additionally, add title, description, and keywords to the videos
PDFsPDFs on your website must be fully accessible. Click here if you like to learn more about this.
Title tagsTitle tags must be easily identifiable
Heading tagsScreen readers can easily access the structure of a page if there are proper heading tags
Link anchor textLink anchor texts on your website must be descriptive. For example, in the ‘cliclick hereck here’ CTA, you must tell users to what you are linking to
On-site sitemaps, table of contents and breadcrumbsA simple, outlined sitemap can help users to understand the content of the pages
Content orderingUse semantic markup to give meaning to the web page
Size and color contrast of textTry to maximize the contrast and readability of text

Which Industry Websites Must be Compliant With ADA?

We will tell you the industries that must be compliant with ADA. But, before that, let’s find out about the companies that violated the ADA compliance website rules and got into trouble.

CompanyIndustryMore Information
Amazon website failed to be accessible for screen readersE-commerceClick here
Netflix’s lack of closed captioning discriminated against deaf peopleEntertainmentClick here
30 retail websites of Nike was sued because they did not follow ADA compliance protocolsFootwearClick here
Domino’s website and mobile app was not accessible for people with disabilitiesFoodClick here
50 colleges were sent ADA lawsuits over the accessibility of their websites.EducationClick here
Beyonce Knowles' was sent an ADA lawsuit because her website was not accessible by visually impaired usersEntertainmentClick here
Travelocity settled with National Federation of the Blind to make their website fully accessible to people with disabilitiesTravelClick here
Hilton violated the ADA rules because it did not equal opportunity to reserve rooms online and over the telephoneTravelClick here
Governor Cuomo’s agreement to provide accessible website bankingBankClick here
WellPoint, currently known as Anthem was sued because people with visual disabilities were not able to use the websiteHealthcareClick here

Click here to view the web accessibility-related lawsuits and settlements in the United States.

From the above list, it is evident that most of the major industries have faced ADA compliance issues.

According to the Bureau of Internet Accessibility, “Nineteen percent of the U.S. population has a disability of some form, and many of them experience serious challenges when trying to research information, communicate with friends and family, and make purchases online.”

As a business, you have to provide easy access to consumers on what you offer. The ultimate goal of ADA is to provide an equal online experience to people with disabilities.

So, no matter the industry you are in, you have to provide a struggle-free online experience for all users.


The first step in making your website ADA compliant is to choose the level of conformance you would like to achieve. Next, look into the criteria and see if your website matches those accessibility standards.

If you are looking for techniques to match the success criteria, you can keep our blog as a reference. On the other hand, if you rather outsource the work of making your website accessible, feel free to send a request to our ColorWhistle team anytime.

DisclaimerThis blog is not legal advice. For any legal advice related to ADA, you must contact a practicing lawyer. We have written this blog soley to educate the online community about the importance of website accessibility.

11 Best eCommerce CMS for Online Businesses

The count of digital buyers is predicted to increase by half a percent in the upcoming years and the eCommerce industry is already expanding.

If you are a person looking forward in selling your products online, then you need an eCommerce platform for developing a website. Choosing the best one may sound a lot of work.

To help you in the decision-making process, we have compiled a list of the 11 best CMS platforms that you can choose to develop a visually appealing eCommerce website.

Take a look!

1. Shopify


Shopify is one of the leading eCommerce solutions that allows even beginners to create websites without the need for coding. There are roughly around 70+ professional themes and lots of free/ paid add-ons. Another major advantage is that Shopify doesn’t involve any software installations or hosting services.


  • Get a free SSL certificate
  • Receive automatic shipping rates from UPS, USPS, and FedEx
  • Get a low credit card rate with no hidden fees
  • Offer free shipping to your customers
  • Export customer lists based on categories like the location, purchase history, etc
  • Track stock counts and automatically stop selling when products are out of stock

Click here to learn more about the features of Shopify.


  • Basic Shopify: $29/month
  • Shopify: $79/month
  • Advanced Shopify: $299/month

Click here to view the pricing page of Shopify.

2. WooCommerce


WooCommerce is one of the powerful open-source eCommerce CMS platforms. It offers almost 1300+ eCommerce themes and 300+ free/paid extensions to choose from. WooCommerce became popular quickly due to its easy customization options and simple installation procedure.


  • Offer free shipping based on your products or customer location
  • Auto-detect the customer’s location to calculate tax and make shipping easier
  • Offer one-click refunds for your customers
  • Display related products for customers
  • Add products to blog posts using shortcodes

Click here to learn more about the features of WooCommerce.


  • The core WooCommerce plugin is free
  • Add-ons: Starts from $0 to $200

Click here to view the extension page of WooCommerce.

3. BigCommerce


BigCommerce is a cloud-based, user-friendly CMS software that allows users to build a responsive eCommerce store easily. It has almost 320 free/paid add-ons and nearly 143+ themes to choose from. BigCommerce offers multiple industry-specific features that will allow you to build a perfect eCommerce store.


  • Segment your customers for pricing, product access, and promotions
  • Set up custom pricing based on customer levels
  • Manage your entire product catalog within a single control panel
  • Automate your sales tax or use custom tax tables for calculations
  • Allow customers to initiate refunds and partial refunds

Click here to learn more about the features of BigCommerce.


  • Standard: $29.95/month
  • Plus: $79.95/month
  • Pro: $249.95/month
  • Enterprise: Contact sales

Click here to view the pricing page of BigCommerce.

4. Squarespace


Squarespace is a powerful CMS platform designed to help people build eCommerce websites without any coding knowledge. It has a variety of eCommerce website templates and lots of drag and drop widgets to add elements like text and images. There are lots of integration options that will help in processing payments in an easier way.


  • Sell unlimited products
  • Calculate your shipping fee with the help of powerful shipping calculator
  • Collect customer emails to build mailing lists
  • Repeat your sales with monthly or biweekly subscriptions
  • Offer discount codes and gift cards easily

Click here to learn more about the features of Squarespace.


  • Personal: $12/month
  • Business: $18/month
  • Basic commerce: $26/month
  • Advanced commerce: $40/month

Click here to view the pricing page of Squarespace.

5. Jumpseller


Jumpseller is an eCommerce platform with an elegant design and an intuitive interface. It is a cloud-based solution that will allow you to create online stores and sell products all over the world. Jumpseller offers a wide range of free and paid themes to choose from.


  • Receive shipping rates from UPS, USPS, etc
  • Create automatic digital invoices
  • Add live chat support to your online shopping website
  • Imprint your signature and vision on your online store with customization options
  • Promote your products on social media channel like Facebook via apps

Click here to learn more about the features of Jumpseller.


  • Plus: $21/month
  • Pro: $42/month
  • Premium: $84/month

Click here to view the pricing page of Jumpseller.

6. Magento


Magento is one of the best and flexible eCommerce CMS platforms for developing websites. It offers multiple themes and add-ons that will offer you control over developing any kind of online eCommerce store.


  • Categorize customers based on their location, order history, gender, wish list items, etc
  • Display content, pricing, promotions, based on customer categories
  • Allow customers to use previously-stored payment credentials and shipping information to skip checkout steps
  • Set automated rules to determine which products to present as up-sells, cross-sells, and related products to specific customer segments
  • Monitor your business and quickly access your sales, order, search-term, best-selling product data, etc from a single dashboard

Click here to learn more about the features of Magento.


7. 3dCart


3dCart is a powerful eCommerce platform that allows you to create any kind of eCommerce websites in minutes. It has an amazing API for integration like no other platform. 3dCart offers various customizing options along with SEO optimization options to maximize your ROI.


  • Choose any checkout method that your customers prefer
  • Receive automatic shipping rates from UPS, USPS, FedEx, etc
  • Set up custom shipping types like free shipping, flat rate, local delivery, etc
  • Set up a series of timed emails to be sent to customers even after purchase to build a relationship
  • Request customers for a product review
  • Notify customers about related products, coupons, and discount codes

Click here to learn more about the features of 3dCart.


  • Startup store: $9.50/month
  • Basic store: $14.50/month
  • Plus store: $39.50/month
  • Pro store: $114.50/month

Click here to view the pricing page of 3dCart.

8. OpenCart


OpenCart is a lightweight, open-source eCommerce platform that is free to use and upgrade. It offers an extensive amount of features that allow you to customize any part of your eCommerce website. OpenCart interface will be comfortable for users allowing them to maintain and set up an online store easily.


  • Manage and view all sales, orders, customers, sales analytics, etc from a single dashboard
  • Manage multiple stores from a single admin interface
  • Backup and restore all your data in case of any emergency
  • Easily update and edit products, categories, etc
  • Receive automatic shipping rates from UPS, USPS, FedEx, Royal Mail, Parcelforce, etc
  • Categorize customers based on location, order history, gender, wish list items, etc

Click here to learn more about the features of OpenCart.


  • Free

9. PrestaShop


PrestaShop is an open-source, free and downloadable eCommerce CMS platform that will allow you to manage your online store in real-time. It offers almost 275 eCommerce features that can help to manage your store, products, marketing, reporting, etc.


  • Customize the message that has to be displayed for out-of-stock items
  • Create categories based on customer behavior
  • Allow your customers to create an account quickly
  • Allow customers to validate their orders
  • Configure taxes based on the customer’s location
  • Offer various discounts based on products, customers, and orders

Click here to learn more about the features of PrestaShop.


  • Free

10. CS-Cart


CS-Cart is a powerful, flexible, and full-featured eCommerce software. It allows you to build an online store of any size and type. CS-Cart also provides multi-store support that can be set up and maintained form a single administration panel.


  • Receive automatic shipping rates from USPS and FedEx
  • Offer a single page checkout process for customers
  • Set up tax based on the customer’s location
  • Embed your online store into any webpage by inserting a widget code into that page
  • Enable your customers to post reviews, testimonials, and comments in your online store

Click here to learn more about the features of CS-Cart.


  • Multi-vendor: $1,450 (no recurring fee)
  • Multi-vendor plus: $3,500 (no recurring fee)
  • Multi-vendor ultimate: $7,500 (no recurring fee)

Click here to view the pricing page of CS-Cart.

11. Ecwid


Ecwid is an eCommerce CMS platform that helps you to create bold online stores to sell products all over the world. It has all the eCommerce technologies that allow people to build websites easily and modify their online stores as per their requirements.


  • Allow customers to create a profile or enable checkout without creating a profile
  • Allow customers to save their addresses on their profile pages for future shipments
  • Monitor the status of your products that are selling both online and offline
  • Make use of customizable CSS design schemes to modify your online store as per need
  • Offer promotional discount coupons, gifts, etc to customers
  • Add both digital and physical products to your store

Click here to learn more about the features of Ecwid.


  • Venture: $15/month
  • Business: $35/month
  • Unlimited: $99/month

Click here to view the pricing page of Ecwid.

Winding Up

CMS is an efficient and customizable platform for developing an eCommerce store. From the above-recommended eCommerce platforms, you can easily match your requirements and pick the right one for developing your eCommerce online store. All these eCommerce platforms can help you in building a function-rich eCommerce website!

If you need any help in developing an eCommerce website reach ColorWhistle. We have lots of expert developers who can understand all your requirements and develop custom eCommerce websites that meet your needs.

Which CMS platform are you using and why? Do share your thoughts in the comment section below!

Travel & Tourism Industry Trends for 2021

In today’s world, people come across many transitions in climatic conditions, eating habits, dressing sense, etc. When this is on one side, even in this 21st Century, people’s enthusiasm and craze for traveling are not altered at any cause.

Therefore, the global travel and tourism industries are bringing many facilities and technologies to give the best experience for travelers. There are chances for travel agencies to begin the year 2020 successfully by making the travel experience a comfortable one for tourists and travelers.

Our ColorWhistle team strives hard to keep our clients aware of the current developing industry – travel and tourism. On that note, we researched and collected some of the travel trends that will come to life in 2020 and beyond.

Let’s take a look at some of the travel trends that are going to dominate in 2020.

A Trip to the 2020 Travel Trends

1. Traveling with Virtual Cash


Usually, travelers before taking a trip had to search for currency exchange centers or post offices or other financial centers to exchange their currency with the foreign currency. These traditional money concepts will come to a complete end by 2020, where everything is paid and bought with paperless cash!

  • According to AmericanExpress, the total value of noncash payments rose to US$174.4 trillion and grew at a rate of 4.2 percent per year.
  • The Statista Research Department published a fact that cash transactions are going to decline from 56% to 60% in 2020.
  • According to Visa 88% of travelers prefer online payment at present.

At present, you could have come across mobile apps such as PayPal, GooglePay, Facebook Messenger, Whatsapp that act as a platform for cashless transactions. Adding to it, travel websites like Google Flights, Priceline and Expedia are already offering online booking facilities for travelers

2. Biometrics & Facial Recognition

  • SITA, an airline technology company analyzed that around 77% of airports and 71% of airlines plan to invest heavily in biometric identification in the next three years.
  • Countries such as Britain, Singapore, Japan, China, and America are already using biometric technology in their airports.
  • British Airways has implemented a facial-recognition assisted boarding process at its hub in London.
  • Heathrow Airport in London has partnered with Yoti to allow travelers to use their smartphones for the facial identification process.

Why have these airports turned to biometrics technology? What are the benefits for a traveler in adopting the technology?

Biometric technology is rich in security. So, airport companies want to use it in their airport checking hubs. Plus, biometric technology consumes less time to spend on verifications.

A traveler has many benefits in experiencing the biometric technology in airports during his/her travel, some of them are listed below,

  • Automated recognition and verification – Automated Border Control [ABC] gates are kept for verification which lets out seamless entry and exit of passengers.
  • Accurate identification of documents – As biometrics technology is used during both check-in and check-out of a traveler, there are no opportunities for fraud activities.
  • Handing over the documents – The tourists can rest from the risks of handing over their passport and boarding pass at all verification centers. Instead, the cameras will be ready to capture the tourist for recognition, and it is enough that he/she poses for the click.

3. Mobile Apps for Filling Visa


The mobile applications will go trending in 2020. An international traveler who is planning for a vacation has to be aware of the process of taking a visa.

Usually, it takes hours together to fill a visa application, sometimes hours become days. This is because small typos in filling the visa applications will lead to blunder mistakes which might delay visa approval. What difficulties does a traveler face while applying for a visa?

  • Requirements of documents asked in the visa applications vary from country to country.
  • Lack of support for consultation.
  • Gathering the appropriate documents.
  • Struggles in linguistics.
  • Time consumption.

These issues can be easily solved by building a mobile application. Companies such as VisaFast, ChinaVisaApp, VisaExplore already have apps. Here are some of the beneficial features that can be added to the app.

  • Provide easy assistance in the traveler’s convenient language. This service should be available 24/7.
  • Appropriate contact information should be mentioned about the consultancy services to prevent fraud occurrences.
  • Assist traveler in the end-to-end process starting from filling the forms to the payment options. Submission of visa applications should also be carried out digitally instead of letting the traveler to physically submit the forms.

Some of the airports are already leading in the race by accepting mobile passport from the travelers. Here is a small list.

  • John F. Kennedy International Airport (JFK)
  • Boston Logan International Airport (BOS)
  • Chicago O’Hare International Airport (ORD)
  • Los Angeles International Airport (LAX)
  • Orlando International Airport (MCO)

4. Experiencing Virtual Reality in Real World


To get inspiration about a touring spot, travelers have started to use virtual reality technology. By this, the traveler gets a pre-mentioned idea of which places to travel? How will the place look like? The virtual reality apps capture more or less the exact view of the spot.

Here are some companies that are already using VR technologies.

  1. Everest VR – It is developed by Slfar Studios of Iceland and RVX using an advanced game engine, digital cartography, and hyper-realistic graphics. There are a few innovative ideas like God mode, Bird’s view and much more.
  2. Google Earth VR – In Google Earth VR, you can use zoom in and out option, the blend of aerial, satellite and 3D-mapped ‘Street View.’ It makes you feel like you are really traveling around the globe.
  3. Under the Canopy – It was introduced by Conservation International and Jaunt which shows the charming beauty of the Amazon Forests. You can examine the trees, wildlife, rivers, three-toed sloths 15 feet Anaconda, species of tropical butterflies and much more.

5. Canning & Screening


Economic Times has released an official document that states 84 airports are about to install body scanners replacing door frame metal detectors and hand-held scanners

Amsterdam-Schiphol, London Gatwick, London Heathrow, London Luton, Paris-Charles de Gaulle, Paris-Orly, Rome-Leonardo da Vinci/Fiumicino, and Venice Marco Polo are some of the airports that already have modern scanner facilities.

Today, airports use technologies like

  • Metal detector with electromagnetism – Metal detectors are either handheld devices or pass-through systems.
  • Scanners passing X-rays – Based on the intensity of rays passed X-ray scanners are of two types the back-scatter x-ray scanner and the millimeter-wave scanner.
  • Detectors for identifying explosives – Ion Mobility Spectrometry technology is used for identifying the explosives.

These modern scanners help travelers to spend their time without getting stressed about the scanning practices. This scanning and screening process will drastically grow in 2020.

6. Maximizing the Use of RFID Wristbands


CNET says that the monitoring team at the airports will give RFID Wristbands to the passengers to reduce human-traffic in the check-in and check-out areas.

Travelers have to carry their passport, visa, credit card, wallet, and much more. Many times, travelers lose these documents and get into unnecessary trouble. RFID Wristbands can reduce this risk as all these documents will be saved in that band.

According to the Statistica website, shipments of smart wristbands in 2019 are to exceed 40 million units worldwide.

Some of the benefits of using RFID Wristbands in airports

  • Minimizes the wait time – Ticket information will be provided in the wristbands to reduce wait time
  • Secures kids and elders – The RFID bands safeguard the kids and elder ones from the rush in the airport
  • Payments without cash – The wristbands enable the feature of buying anything without the use of paper cash, card, mobile phones, and so on

7. Driverless Transport


Transport plays an essential part of travel. People will get frustrated if they face difficulties like waiting for the driver or rash driving. In 2020 these problems will slowely reduce via the enhancement of automated cars, buses, etc.

What are all the benefits enjoyed by a traveler while taking a driverless car?

  • Increase in safety – The Lifehack website states that 1.2 million people died in traffic accidents. These accidents could decrease in the count when driverless cars brought into practice.
  • Minimized emissions – According to the Lifehack website, emissions of greenhouses gases can be reduced to 94% from 87%.

Sensors, automated controls, power supplies, WiFi, GPS systems, testing, and maintenance are some of the facilities offered by such vehicles for a safe and smooth traveling experience.

8. Instagrammable Inspirations


At present, social media is turning the world upside down. It has become a part of each one’s daily life. According to the estimation of Statistica, by 2021 social media users count will increase to 3.1 billion. That’s a huge number!

Some Interesting Facts and Statistics

  • According to a recent survey from Adweek, 52% of Facebook users dream about vacation even when they aren’t planning a specific trip. Among them, 69% of users refuse the proposals at the last minute because of FOMO (Fear of missing out)
  • According to Olapic, 87% of Millennials on Facebook said they use social media sites for travel inspiration, while 20% use Twitter and Pinterest.
  • According to WebpageFX, an estimated 72% of people post photos on social networks while traveling, and 70% of travelers update their Facebook status while vacationing.
  • MDG Advertising agency has analyzed that 30% of U.S travelers turn to social media to fetch trip inspirations, 52% of Facebook users share that they are inspired by their travel stories and posts.

This is why social media is used by all age groups to get various travel inspirations. It has become the right choice for promoting the travel and tourism industry

9. Travel to Ancestral Places


Robin Hauck EF Tours says “As long as there’s been travel there’s been an appetite for visiting where our ancestors are from. What’s changed is DNA technology has become so much more accessible.”

  • According to the HospitalityNet, 36% of people among the top getaway travelers are trying to take a trip to their ancestral places.
  • Forbes has conveyed that 50% of Americans, 89% of Indian people, and 69% of French people have traveled at least to one country of their heritage sites.

Ancestry Tourism. That sounds strange! Soon, by 2020 it is going to become familiar among the travelers. Some of the websites and mobile apps are already providing this tourism.

  • Online website Ancestry provides AncestryDNA options to take a DNA test at home with the aids and kits for knowing a person’s ethnic background.
  • In countries like Ireland and Scotland, Brendan Vacations, a travel agency is ready to arrange meetings with Genealogical Experts to determine a person’s family history.
  • The South African Airways gives opportunities for travelers to take a 12-day trip to advent the remote regions like Johannesburg, Drakensberg, and Umhlanga to learn about tribal influences.
  • A traveler preferring for a DNA Trip might enjoy the benefits such as understanding their identity, reinforcing lost relationships and much more.

10. IoT Technologies in Accommodation


According to a survey conducted by Sita Airlines, 86% of the airline companies believe IoT will provide clear benefits over the next three years. As usual, IoT Technologies make things easier in the travel and tourism industry too.

How travelers are benefited from IoT technologies during trips?

  • Status about Flights – Currently, Amazon Smart Speakers Alexa, Google Home Speakers, Fitbit Ionic Smartwatches are used in United Airlines through which a traveler can know the arrival & departure timings, the present position of the flight, and much more.
  • Customized Control – Travelers can adjust room temperatures, operate T.V, utilize heaters and set alarm timing via apps. Plus, Electronic Key Cards and NFC readers’ smart locks will also make travelers stay at ease.
  • Lost Baggage Tracker – The baggage claim service team will take a long time to find the stolen baggage. Optimizing the baggage tracker technology, the baggage could be found shortly.
  • Robots for Maintenance – Robots are kept for room service 24/7 to maintain the rooms. They provide all the needed amenities for a traveler.

11. Personalized Travel Activity

Personalize your travel activity graphics

Today, the advanced system of travel technologies has turned travelers to experience more personalized services.

Here are some of the statistics that show how personalized experiences have an impact on the travel industry.

  • As per the trends report from WeAreMarketing, 69% of travelers will be more loyal to a provider that personalizes their experiences
  • According to a stat from Travolution, 81% of travel respondents considered it very important for brands to provide personalized experiences to their customers
  • According to Medium, ninety percent of travelers worldwide say they expect a personalized experience when they book their travel.

These are a few travel agency brands that are already ahead in the race of providing personalized and digital services to the travelers.

  • EasyJet – Personalized individual package tours
  • Hilton Hotels – Personalized mobile apps for iOS, Android, Microsoft devices
  • Princess Cruises -Personalized wearables
  • Delta Flights – Personalized account-specific messaging services with corporate clients

Therefore, to make an impression on travelers, start delivering the best-personalized travel experiences.

12. Online Booking

Improve online booking system

You might have wondered what impact does booking has on the travel industry but be vigilant to carry out the booking experiences as simple as possible.

Nowadays, travelers wish to carry everything in a simple way. Therefore, if you make the booking process a lengthy one, travelers may choose another service provider.

Phocuswright, the travel agency states that 67% of tour and activity suppliers use email or calendar to manage their traveler’s bookings. They do not have a third-party booking system.

If you make the booking experiences of the travelers simple, you can easily become the leading travel agencies. Click here to learn more about Rezdy, an online booking software.

13. Package Tours with Quality Services

Tour packages ideas

For the past few decades, travel agencies are providing a service called ‘package tours’ which is highly recognized by travelers.

One of the main reasons for package tours to gain popularity within a short period is that package tours take away all the troubles that a traveler faces while planning for a trip.

You can provide the best package tours to your travelers with some of the awesome ideas listed below.

  • Offer excellent transport facilities – Plane and car are preferred modes of transport for family travel, with 52% selecting their mode of transport by the fastest option, and 34% based on lowest cost (Expedia Group)
  • Plan for providing many fitness package tours and trips to the travelers – One in five people plan to take health and well-being trips (Booking.com)
  • Include luxurious accommodation – Roughly 35% of Millennial travelers prefer upscale and luxury hotels/resorts (Resonance Consultancy)
  • Engage travelers in their preferred communication medium, channels, and platforms – 59% of families said travel websites (TripAdvisor, Expedia, etc.) were resources they used for information or inspirations for where to go and what to do, 10% said Instagram, 74% said search engines, 51% said travel review websites, 30% said social media, 12% said travel agents, and 8% said blogs (NYU)

Thus, it is clear from the above stats and facts that to become a highly advanced travel agency in 2020, you should include package tours in your marketing strategy.


In the travel and tourism industry, trends keep changing day by day. Therefore, one can enjoy the travel & trips only when he/she goes along with the trend. A travel agency should bring reformations depending on the trends and should also make it known to the travel aspirants via websites, mobile apps, social media, etc.

Have a look at our travel resources to get more inspiration to market your travel and tourism services. You can contact us to know more about how our web services work in promoting the travel and tourism industry.

Comparison – WordPress vs Other CMS Platforms

WordPress is a 15-year-old powerful CMS platform. Unlike many other CMS that require a purchase or subscription, WordPress is completely free and easy to use. Since WordPress’s 2003 release almost 50% of websites are built with WordPress. It is also an open-source code file that can be modified or updated by any developers.

In this blog, we have researched and collected all the necessary stats and information that indicates the reason for choosing WordPress CMS for your website. Take a look at this comparison infographic and make a clear decision!

2020 Statistics to Prove Why You Should Choose WordPress

wordpress cms statistics

WordPress vs Competitors Growth Stats


Winding Up

WordPress is used widely and has a large number of loyal following around the world. As a website owner, you may now have a clear idea of how WordPress CMS stands apart from other Content Management Systems.

Therefore, invest in WordPress CMS and enjoy the benefits of various features, themes, and plugins that can serve all your new demands.

If you are looking for WordPress development services, do reach ColorWhistle. We can help you in developing WordPress websites that meet all your business requirements.

Do you have any other information that can add value to this blog? Do share your thoughts in the comment section below!