Innovative Travel Marketing Campaigns From Around The World

Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers. With numerous travel agencies, airlines, and hotels in line, there is fierce competition for brand awareness.

A lot of travel marketing campaigns try hard to capture the curiosity of travelers, but fall flat. So, our expert digital marketers at ColorWhistle wanted to give you a little inspiration for your own travel and tourism marketing in 2020 and beyond.

From social media, video content, display, we searched for some of the most compelling travel marketing campaigns that inspired people to go on their next travel adventure.

Here’s a roundup of some of the most famous travel and tourism marketing campaigns you should check out.

Best Travel Marketing Campaigns From Around The World

We have segregated all the travel marketing campaigns into social media, video content and display ads. This will help you to frame a multi-channel strategy.

14 Best Examples of Travel Video Marketing Campaigns

Here are some of the most innovative travel videos.

1. KLM - Live Hologram Bar

KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.

2. Turkish Airlines - The Journey

Turkish Airlines released a short film called ‘The Journey’ where 90% of the film was airplanes and scenery. This short film has done a brilliant job promoting the airline and the destinations.

3. Iceland - Explore the a-ö of Iceland

The A-Ö of Iceland, a marketing campaign uses Icelandic alphabet to increase awareness of Iceland as a good place to visit; a great place to do business; and a place that provides great food and experience.

4. Cheapflights - Drag, Drop and Go

Cheapflights and agency Uncle Grey designed an ad banner that appeared on articles about sports, art, music events and relevant publications. The user had to simply drag the article image into the Cheapflights banner and it will instantly find the best tickets. Rather than focusing on destinations, it promoted experiences that people were already interested in.

5. Van Gogh’s Bedroom - Let Yourself In

To promote the Art Institute of Chicago’s 2016 van Gogh exhibit, Leo Burnett built Van Gogh’s Bedroom and listed it on Airbnb as a place for people to stay for a night. The campaign was a tremendous success.

6. Switzerland – Yodel Ay Hee Hoo

This ad campaign encouraged busy city people to visit the countryside. A live video feed was placed in the train station where a man was sharing information about his village and even printed train tickets in real-time.

7. Tourism Ireland - Fill your Heart

Tourism Ireland asked a married couple to wear a custom-made technology which had head-mounted cameras during their holiday in Ireland. The technology tracked their response to various experiences. They wanted to use this data to show the ‘heart-filling’ effect that Ireland has on visitors. This campaign has combined storytelling with technology.

8. Airbnb - Let’s Keep Travelling Forward

Geo-politically, 2018 was not a good year. When Donald Trump imposed a travel ban during that year, Airbnb immediately released a video highlighting the brand’s belief – “to limit travel is to turn back progress.” This campaign helped to voice the brand’s message to the world while staying relevant.

9. Hong Kong Tourism Board - VR Time Travel

When the Hong Kong tourism board launched a VR time travel experience with Timelooper, it wanted to show people that this will be an engaging experience. This VR experience enabled viewers to see the 1960’s Hong Kong, the battle between two kung-fu fighters on Hollywood Road, aircraft landing at Kai Tan airport and more. This campaign showcased the location in an innovative and engaging way.

10. British Airways - Safety Video

Safety videos are usually boring. But, British Airways turned it into a marketing opportunity. They made a safety video with actors Sir Michael Caine, Olivia Colman and comedian Chabuddy G. This video created a great online buzz for British Airways.

11. Easyjet - Imagine

Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine.’ It was a TV ad which showed the many wonders of air travel. Along with this, the company also ran ads across print, digital and social. This ad campaign helped viewers associate Easyjet with imagination and experience.

12. SNCF – Europe, It’s Just Next Door

The French National Railway operator wanted to encourage people to take the train to visit nearby countries. It placed blue doors in and around Paris. When a person opens the door, it will give an immersive digital experience of what they could see ‘next door’.

13. Tourism Quebec – Blind Tourist

Quebec is a place known for its outdoor lifestyle. But, Tourism Quebec wanted to show people that traveling can be more than just visual experience. They wanted to offer a rich experience to the senses in such a way that seeing things was only a small part of the picture. This ad has a very rich narrative.

14. Northern Ireland – Doors Of Thrones

Northern Ireland used the hit show Game of Thrones to draw tourists in. They took destroyed remnants of battered trees and carved them into 10 intricate doors. All these doors resembled the 10 episodes of season 6.

15. Helsinki Airport – Life In Hel

Helsinki was voted the best airport in 2016. They leveraged this success by running a campaign featuring Chinese actor Ryan Zhu. He lived in this airport for 30 days and shared the experience across social media and other video channels.

11 Best Examples of Creative Travel and Tourism Print Ads

Here are some of the most innovative print ads.

1. LATAM Airlines used the rainbow flag in a series of print ads

LATAM-Airlines-Rainbow-Flag

2. Norwegian Airlines utilized the Brangelina split to its advantage

Norwegian-Airlines

3. Kielo Travel - Dreaming of a Holiday?

Kielo-Travel-Ads

4. Detroiter Travel Center - You Made It

Detroiter-Travel-Center

5. CVC - The World Is Outside

CVC-Ads

6. Cruise Ship Centers - Dreaming of a cruise?

Cruise-Ship-Centers

7. Flight Center - Forget Work

Flight-Center

8. WWF - Exploring the ecosystem also threatens lives

WWF-Ads

9. TBWA\ Buenos Aires - Medical assistance for travelers

TBWA-Buenos-Aires

10. Shchusev State Museum of Architecture - Discover the full story

Shchusev-State-Museum

11. Staedtler - Where it begins

Staedtler-Ads

13 Best Examples of Travel Social Media Campaigns

Here are some of the most innovative travel social media campaigns.

1. Eurostar

This Instagram campaign from Eurostar turned heads by trying something new. They wanted to promote train travel from London to Paris. So, they split an illustration of a journey from London to Paris into 200 Instagram tile images. Some tiles were videos and others were hidden offers.

Eurostar

2. Alaska Airlines

At the end of the year, many companies give gifts to customers and employees. Keeping this in mind, Alaska Airlines launched a fun promotional Twitter campaign by partnering with Starbucks. They gave a free Starbucks gift card to their guests.

Alaska-Airlines -Ads

3. Hawaii Tourism Department

The Hawaii tourism department wanted to give first-time visitors an idea of Hawaii’s beauty and culture. Plus, they also wanted veteran vacationers to visit the island again So, the tourism department collaborated with travel Instagrammers to get users to share their favorite Hawaii memory by using the hashtag #LetHawaiiHappen. The campaign was a huge success because ordinary users shared their own experiences.

Hawaii-Tourism

4. WOW Airlines

WOW Airlines launched a Snaptraveler program where 4 winners would get to tour across all 28 of the airline’s destinations for free. In exchange, they have to post a Snap story about all the locations they visit. The idea of this summer Snapchat contest was to create a reality television-like experience, target their main demographic and share relevant content in WOW Airlines’ Snapchat account. Here is a short video of the campaign.

5. National Geographic

National Geographic launched a wanderlust contest for aspiring travel and nature photographers. They have to submit their own photographs with the hashtag #Wanderlustcontest. The idea behind this campaign was to improve National Geographic’s reputation as the leading source for beautiful travel photography.

National-Geographic

6. Kenya Tourism Board

Kenya Tourism Board partnered with Expedia to promote Kenya and an incredible destination to travelers. They choose a famous travel blogging couple and sent them on a one week trip to Kenya with no fixed itinerary. The people following this couple on Instagram can decide the itinerary by voting through an Instagram Stories poll. Throughout the week, the couple broadcasted their journey to their Instagram followers. The content was also repurposed on a microsite. This campaign was a huge success. Here is a short video of the campaign.

7. Cheapflights Facebook Messenger

Cheapflights Chat launched the world’s first Facebook Messenger bot which allowed people to search for flights and hotels. The bot utilized seven APIs. To promote this chat, videos of fictional conversations were created and shared across Facebook. Here is the chat demo.

8. Hotels.com

Hotels.com dedicated an entire Facebook ad carousel to promote its “Gift $50, Get $10” holiday deal. Each slide focuses on the deal and also shows the different types of trips that people can take. This is a simple and memorable ad.

Hotels.com

10. Visit PA

Visit PA wanted to push Pennsylvania as the perfect summer getaway. They used Facebook’s carousel ads format to show one panoramic photo in parts.

Visit-PA

11. Airbnb

Airbnb created a unique Instagram video ad that showed users how the experience of discovering each activity in the Airbnb app will look like.

Airbnb-Ads

12. Air Canada

Air Canada ran an ad in the US during the night of the 2016 presidential election. That night, Canada’s Immigration and Citizenship site had so many visitors that it crashed. Air Canada learnt this sudden interest and targeted the ad towards people who are looking to fly outside the country.

Air_Canada

13. Explore Georgia

Explore Georgia wanted to position itself as the most pet-friendly state in America. So, they created a social media strategy targeting millennial pet owners. They shared lots of posts with the hashtag #ExploreGeorgiaPup to show that Georgia was the perfect place to visit with a dog. This campaign generated lots of traffic to their website and also helped them to reach 10,000+ followers on their pet-friendly travel Pinterest board.

Explore-Georgia

7 Best Examples of Travel Email Marketing Campaigns

Here are some of the most innovative travel email marketing campaigns.

1. Air Canada

During email sign-up, Air Canada asks new subscribers to tell their home airport and the destinations they are interested to travel. By using this information, they send personalized emails according to the interest of the subscriber.

For example, this email was sent to a subscriber whose home airport is in Montreal.

Air-Canada-Ads

2. Virgin Atlantic

Virgin Atlantic proved that it can promote activities that focus on the journey and not just the destination. The company created a memorable customer experience by sending them email offers for virtual reality skydiving. The name of the campaign was Virgin Experience Days.

Virgin Atlantic

3. Fairmont Hotels

Loyalty is hard to find in the travel business because travelers always search for the best deal rather than a specific brand. However, if there is a reward program, it will encourage loyalty and repeat business.

Fairmont Hotels wanted to persuade their subscribers to sign up for their loyalty program through an easy sign-up form which included a call-to-action. Here’s the attractive email.

Fairmont-Hotels_Email-Marketing

4. Flight Centre

Limited period offers always create a sense of urgency and encourages people to take action. Flight Center used this idea and offered cheap deals to New York City. To convey that this was a limited-time offer, they added a countdown clock at the bottom of the email.

Flight-Centre-Email-Marketing

5. Southwest Airlines

Subscribers will feel good if you send emails appreciating them. Southwest Airlines sent an email to its subscribers by adding their customer’s name, travel history and reward points they earned. This ‘thank you’ email also had smiling faces and diverse employees.

Southwest-Airlines-Email-Marketing

6. Hipmunk

Holidays are the time when flight tickets might go up. Mostly, people book tickets at the last time and when the rates are high, they often get disappointed. To avoid this, Hipmunk sent a simple email announcing that prices will go up.

Hipmunk-Email-Marketing

7. Memphis CVB

Memphis CVB wanted to improve awareness of Memphis by showcasing its many attractions and key events they must attend. Here is one of the custom emails they sent to their subscribers.

Memphis-Email-marketing

It’s Time To Start Your Next Travel Marketing Campaign

We hope that the above travel marketing campaigns will inspire you to kickstart your next one. All of these ads have gone beyond the typical boring list of destinations, images and pricing. They show the power of timing, relevance and personalization – all of which are important to create a great campaign.

To create such ad campaigns, all you have to do is get creative, think big and dig deep to find inspiration in the destination you represent. The ideas you come with today will continue to inspire travelers for years to come.

If you need any help to create a travel marketing strategy, our experts at ColorWhistle are eager to assist you. Contact us today. We will help you to stand out from the crowd.

Have you seen a better online travel marketing campaign? Do share them in the comment section below.

Medical Tourism Business – A Complete Guide

Across the world, there is an emerging class of voyagers who are crossing international borders to obtain a range of medical services from dental care to liposuction. This type of travel is known as medical or healthcare tourism.

Business in this sector is booming. On a global scale, healthcare tourism is higher than oil and gold industry.

If you have plans to enter the medical tourism industry, this blog is for you. We hope that this blog will guide and help you make an informed decision.

What Is Medical Tourism?

Medical tourism involves traveling to another country for the purpose of getting care.

Originally, patients from less-developed countries traveled to developed countries to get treatments that were not available in their homeland.

Today, people from developed countries travel to developing countries to get health care services. This shift is driven by low-cost treatments offered by developing countries, inexpensive flights and the easy availability of online information about medical services.

The word ‘tourism’ is included in this because in most cases people stay in a foreign country to get medical assistance. So, travelers can take advantage of this situation to get to know the country in that short time.

According to the WHO, here are the main drivers of medical tourism.

Medical-Tourism-Traveler-Segements

Here is a graphical representation of a consumer’s path to medical tourism by Deloitte

Consumer’s Path to Medical Tourism

Types of Medical Tourism

Medical tourism is one of the highly emerging concepts in the tourism industry. There are three main categories in medical tourism.

  • Outbound medical tourism – In this type of tourism, a person leaves the country of their origin to another country to get medical help. For example, leaving Denver to get medical care in India
  • Inbound medical tourism – In this type of tourism, a person from another country travels to a host country to get medical help. For example, leaving Canada to get medical treatment in the US
  • Domestic medical tourism – In this type of tourism, a person travels to another city in the same country to get medical help. For example, leaving Texas to get medical treatment in New York

Top Medical Tourism Destinations in The World

According to Bookimed and Medical Tourism Magazine, here is a list of the top medical tourism destinations in the world.

S.noCountry People from which countries travel to this destination?Which types of medical treatments are famous here?
1.ThailandUSA, Canada, the Middle East, Europe, Vietnam, and LaosOrthopedics, oncology, plastic surgery, dentistry, ophthalmology, HIV/AIDS treatment, deliveries, etc
2.Malaysia UnknownOrthopedics, ophthalmology, cardiology, IVF, neurology, gastroenterology, oncology, dentistry, cosmetic surgery and health screening.
3.Turkey Middle East, North Africa, North America, Europe and RussiaNeurosurgical, ophthalmological, oncological, cardiac and orthopedic diseases
4.SingaporeUnknownOrthopedic surgeries, cardiac surgeries, cancer and oncology, neurology and neurosurgery, cosmetic surgery, dental services, bariatric surgeries, pediatrics and non-surgical rejuvenation
5.India Bangladesh, Iraq, Nigeria, Kenya, Pakistan, America, Canada and EuropeTransplantation,
oncology,
onco-hematology,
cardiac surgery and
gastroenterology
6.South KoreaUnknown Oncology,
orthopedics,
dermatology and
Invasive spinal surgery
7.Germany Unknown Oncology,
cardiac surgery,
neurosurgery,
orthopedics and
onco-hematology
8.SwitzerlandBrazil, China, India and Middle Eastern countriesPlastic and multidisciplinary treatments
9.TaiwanUnknown Cardiac diseases, orthopedic conditions and liver transplant
10.SpainGreat Britain, France, the USA and Near EastNeurosurgery,
oncology,
orthopedics and
hematology
11.BrazilUnknownHub of cosmetic and plastic surgery
12.IsrealMostly from the CIS countriesOncology, neurosurgery and
IVF
13.Costa Rica UnknownDentistry, cosmetic surgery, eye surgery, cancer therapy and bariatric surgery.

What Are The Business Models for Medical Tourism?

Here are the different types of business models in medical tourism.

1. Business to Customer

This model involves targeting patients through online marketing and connecting them to the provider. It is also known as direct to patient model

2. Business to Business

This model involves doctors directly referring to other doctors or hospitals. It is also known as provider to provider model

3. Exporting Brand Presence

Exporting brand presence means bringing your brand to the patients directly. For example, many US hospitals want to mark their presence in China

4. Payer Driven

In this model, a payer or employer who is looking to reduce the cost for their insureds will ask them to get medical care away from their homes. The payer or employer may also give incentives for doing it

5. Additional Information

These are some other ways medical tourism businesses earn money.

  • Commission – The hospital will pay a fee to the facilitator for sending patients to them
  • Revenue – The tourism company will decide the treatment cost of the patient. After the patient makes the payment to the company, it will settle the bill with the hospital. The difference is the actual revenue earned by the company
  • Other information – After surgery, people may want to go shopping in the city or even take a vacation. The medical tourism company can also charge a commission for these activities

How to Start a Medical Tourism Service Agency?

If you are planning to start a medical tourism business, here are some points you must consider.

Analyze The Industry and Understand Your Clientele

Analyzing the medical sector of a particular destination will help you to easily determine where you want to target your business. For example, India is famous for heart surgery while Thailand is famous for HIV/AIDS treatment and Spain for neurosurgery.

Understand why certain people prefer to travel for treatment and what type of help you can provide to satisfy their needs.

Additionally, analyze the strong points of the locations you want to choose from. For instance, Germany is known for using cutting-edge equipment and Costa Rica is well known for its world-class plastic surgeons.

Next, you must get a market needs assessment and financial feasibility study from service providers such as The Fox Group. You must also figure out the financial plan. and talk with industry experts to figure out how much to charge for the services you offer.

Certifications, Permits and License

You may be required to undergo training and licensing before opening up the business. Displaying badges from recognized accreditation bodies on your website and other materials will give a message to tourists that your business is properly managed and has undergone rigorous evaluations.

The Joint Commission on Accreditation of Healthcare Organizations (JCAHO) is a prominent healthcare accreditation organization in the US. They formed the Joint Commission International (JCI) to help medical tourism businesses find good healthcare providers around the globe. For example, The Apollo Hospitals was the 1st one in India to get this certification. Click here to view the full list of the medical tourism industry certifications.

Other Points To Keep In Mind

  • Insurance is one of the most important elements in the medical tourism business. Make sure that the policy your clients have will cover most of the sections of your business
  • To make your client’s medical trip smooth, you have to coordinate and collaborate with the whole medical tourism network. They include travel agencies, hotels, airlines, insurance providers, translators and dealing with the embassy
  • Most people find medical tourism-based services online. So, creating a website is important when you are planning to start a medical tourism business A professional website design and development company will have the core expertise to create a customized solution according to your requirements. So, it is highly recommended that you get help from such professionals
  • Have a good online marketing plan to spread the word of your business. You can also get help from digital marketing experts to get high-quality results

Medical Tourism Statistics And Facts

Here are some interesting statistics and facts you need to know about the medical tourism industry.

  • According to a CII-Grant Thornton study, the Indian medical tourism market is expected to grow from the current $3 billion to around $8 billion by 2020.
  • According to MarketWatch, Global Medical Tourism Market will grow at a CAGR of 16.1% during the forecast period 2019-2025
  • According to BD Health & Fitness, Medical tourism is one of Turkey’s fastest-growing industries and is estimated to contribute $4 Billion to the country’s economy annually
  • According to Statistica, 53% of EU citizens are willing to travel to another country for better quality treatment
  • According to CNN, India’s medical tourism industry could grow by 200% by 2020, hitting $9 billion
  • According to Statistics, here is the percentage of adults in the U.S. who had traveled abroad specifically to receive medical treatment
Medical-Tourism-Adults-Travel-Percentage
  • According to Statistica, as of 2019, here is the percentage of adults in the U.S. who had traveled abroad specifically to receive medical treatment and were satisfied with their treatment
Medical-Tourism-Growth-Market
  • This graph explains the growth of the medical tourism market
Medical-Tourism-Market-Size

Top Medical Tourism Service Providers in The World

Useful Guides About Medical Tourism

Mobile Apps

Mobile apps are revolutionizing medical tourism and it’s going to be the next big thing in the industry. Here are some of the medical tourism companies that have already created mobile apps and attracting the attention of medical travelers. If you need any help to create a mobile app, you can contact our ColorWhistle team anytime.

  • HealthTraveler™
  • TaiwanTrade
  • MediApp
  • MedTourism
  • HealthTraveler
  • PlacidMobile
  • 3rdpot

Conclusion

Medical tourism service providers play a crucial role in making the travel experience easy and comfortable.

Here are some of the basic facilities that a good medical tourism facilitator must provide.

  • Custom treatment packages
  • Round the clock support and guidance
  • Assistance for procuring a medical visa letter
  • Timely doctor appointments
  • Quick in-patient admissions
  • Money exchange
  • Safe accommodation
  • Provide local sim cards
  • Proper end-to-end transportation guidance
  • Post-treatment follow-ups
  • And more!

International healthcare services are booming because of the globalization of capital funding and advancement in medical technology. The changing technologies and economic conditions have created many opportunities for patients and businesses in world-wide medical tourism.

The future of medical tourism will be profitable as experts predict the revenue growth to be in billions of dollars in the coming years.

Visualizing Kitchen with Modern Technologies

In the traditional business scenario, only after manufacturing kitchens or its sample, everyone including the designers and manufacturers will be able to know the actual feel of the product.

What about customers? They must have definitely kept an eye on the product commercials. But the actual impact of the product can be felt only when a customer walks inside a store.

In this 21st century, these traditional practices are being significantly replaced and enhanced through modern technologies. Today, no one has to wait until the launch of a kitchen to actually see them. One can see it even before the production stage. This is product visualization.

Importance of Product Visualization in The Kitchen Industry

Technology is helping to create our dream kitchen interiors from the comfort of our home through web applications. From flooring to fixtures to plastered or stripped-back brick effects customers can get a clear idea of how their modern kitchen interior will look.

People in the kitchen interior business will get a ready-made database of information that can be used in the manufacturing process. This, in turn, will reduce the time it takes for a kitchen to go from the design stage to a finished product. From a consumer point of view, this is even better because the delivery time is one of the biggest influence factors in their decision-making process.

In this blog, let’s take a look at the fascinating technology that is used to create such awesome kitchen websites.

Types of Visual Product Configurations in Kitchen Websites

As e-commerce is evolving at a rapid phase, anything is possible. This is exciting news for web development companies like ColorWhistle. Nowadays, shoppers are increasingly using an online product configurator to design and customize their own products.

According to The Montley Fool podcast, a custom-designed product ‘sells at a 30% to 50% premium over what you might buy in a store’

Customers become completely invested in what they make through the product configurator which in turn creates a strong desire to come back for more. Through this product configuration approach, companies can also get a better understanding of what their customers need.

Kitchen interior businesses started investing in these new technologies/web applications to improve user experience. Do contact ColorWhistle anytime if you want to get a free technology consultation.

Here are the top 4 methods through which kitchen merchants can utilize their websites to bring these trends to life.

1. 2D Product Configuration

2D animation is widely used in advertisements, cartoon shows, websites, e-learning courses, engineering, etc. Since there are only two dimensions, the process of 2D configuration is easy and less time-consuming.

When will you need a 2D product configurator?

If you don’t want to invest in 3D and VR solutions, a 2D configurator is a good choice. It will give your customers a simple and intuitive ordering experience.

Example of 2D product configuration

Here is a real-time example of a 2D product configuration from Ū CRËATË

U CREATE-2D Product- Configuration

2. 3D Product Configuration

When displaying products on a kitchen website, a 3D product configurator allows customers to arrange a product before they buy it. For example, customers can view the product from any angle, personalize colors and more.

An online 3D product configurator enhances customer experience, brings real-time engagement and product exploration from every angle. This will help potential customers to know a great deal about the product and understand how it works. The 3D experience can be further enhanced if an Augmented Reality and Virtual Reality view is enabled to the product.

When will you need a 3D product configuration?

If you sell complex products such as heavy machinery or modular kitchen interior, you will have a lot to gain from a 3D configuration. It can give your products a 360-degree view and ensure that your customers get a full understanding of the features before they place an order.

Example of 3D product configuration

Here is a real-time example of a 3D product configuration from Opun Planner.

Opun_Planner-3D-product-configuration

3. Virtual Reality Product Configuration

Imagine, a real-world spectrum at one end and an immersive computer-generated simulation on the other end. This whole spectrum is known as Mixed Reality. In the middle of this spectrum is VR. It involves showing virtual objects in real-time at a physical space. By allowing virtuality to interact with real-world objects, the reality is literally being augmented.

In a VR environment, customers can examine the layout, interact with the product and verify the design before ordering the product.

When will you need a VR product configuration?

If you want the words modern, futuristic and cutting edge to be associated with your brand, Virtual Reality is the technology for you. It will allow customers to configure orders in a unique new way.

Example of VR product configuration

Take a look at this video to find out how VR experience is used in kitchen designing.

4. Augmented Reality Product Configuration

Augmented reality is solving many challenges in e-commerce, kitchen and furniture industry. It gives consumers the opportunity to test products from your online store in their home or work environment before making the purchase. This experience will help to eliminate the guesswork from the buying process.

When will you need an AR product configuration?

If you want to offer people access to real-time information about kitchen, furniture, historical places, education-based curriculums you can opt for AR. By using AR in your product, you can portray your brand as innovative and futuristic.

Example of AR product configuration

Take a look at this video to find out how AR experience is used in kitchen designing.

Technology Behind Product Configuration in Kitchen Websites

The art of visualization dates back to ancient times. Carve paintings or carvings on the wall are good examples of visualization in the historical context.

Similarly, when designing a kitchen, floor plans were used. It included measurements, furniture, appliances and anything else that is necessary for the plan.

With the development in computer graphics and allied technology, visualization has gone to a whole new level. AR and VR are yet to be explored more But, 3D visualization is used by engineers, architects, scientists and many other professionals to display their work.

Let’s take a look at the technology that brings 3D visualization to reality.

WebGL

WebGL (Web Graphics Library) is a JavaScript API used for real-time rendering of 3D and 2D graphics in a browser. It is based on OpenGL ES, a software API that is used on embedded systems such as smartphones and tablets. WebGL is designed and maintained by the Khronos Group

WebGL is compatible with Firefox, Google Chrome, Opera, Safari, Internet Explorer and Microsoft Edge. However, the user’s device must have proper hardware that supports these features.

Earlier, Flash was used to create interactive applications. At that time, it was useful for teaching complex subjects easily. But now, it is outdated, unscalable and not supported by modern browsers. WebGL has replaced Flash and it is now being used to create intuitive tools with complex graphics and interactions.

Even though it is a tough language to grasp, JS libraries such as Babylon.js and Three.js make it more accessible. This technology is a merging skillset between traditional developers, game developers and VFX artists.

With WebGL as the base, companies like Google, Mozilla and Microsoft are exploring additional 3D technologies such as WebVR and WebAR. These companies are trying to figure out ways on how AR and VR can be a part of the future browsing experience.

In 2015, with the introduction of A-Frame, Mozilla made VR technology more accessible in a browser. A-Frame is a VR framework for Three.js which supports Vive, Rift, Daydream, Gear VR, Google Cardboard and desktop experiences. Likewise in AR, experimental apps (WebARonARKit and WebARonARCore) for iOS and Android are being created by using Three.ar.js.

Brands like PS4 UI is already powered by WebGL. The architecture, e-commerce and kitchen sectors are also making a sizable amount of investment in 3D to update their product visualization in real-time.

Future of Technology in Kitchen Websites

Today’s kitchen doesn’t look anything like it did a decade ago. Appliances are sleeker, materials are better and color palettes are broader.

We’ve seen many kitchen manufacturers using 3D technology on their websites. Down the line, many will start using AR and VR because it will take the guesswork out of the design selection.

Another scientific discipline called Human Factors & Ergonomics (HF&E) will also play a major role in the kitchen industry. It refers to the application of psychological and physiological principles in designing a product. According to Wikipedia, The field is a combination of numerous disciplines, such as psychology, sociology, engineering, biomechanics, industrial design, physiology, anthropometry, interaction design, visual design, user experience, and user interface design.

All in all, the technological future of the kitchen industry is BRIGHT!

How Can ColorWhistle Help to Implement These Technologies Into Your Kitchen Web Application?

Product configuration in kitchen websites/kitchen web application has many benefits. Here are some of the main advantages.

  • Give a personalized user experience
  • Provide targeted customer service
  • Improve competitive advantage
  • Save time and money
  • Significantly reduce the difficulty of first contact
  • Strengthen customer loyalty
  • Offer support to sales as a digital sales consultant

ColorWhistle is equipped with the creative talent and technical know-how to provide top-notch 2D and 3D product integration services for your kitchen website and kitchen interior applications. Web or mobile, our kitchen interior configuration will be optimized for each end device.

Our team can also help to create a power-packed kitchen solution from scratch, i.e from website design, website development to 3D configuration. Please note that we are yet to explore the VR and AR arena. Right now, our team specializes in 2D and 3D configuration.

We can also provide 2D and 3D product integration services to clients from diverse industries and business verticals. Our team will be your reliable partner who can cater to your most specific needs.

If you have any custom requirements contact us now and share the details. We would be delighted to hear from you.

lets-talk