Digital Marketing Tactics to Increase B2B Sales

In today’s world, everyone is trying to become an entrepreneur, set-up a business, or a start-up. In each of these cases, there is one important factor that they all are targeting – the customer.

B2B or Business-to-Business marketing encompasses one company’s product’s sales to another company. Whether it’d be a product or a service, any type of business or enterprise is looking to make more people aware of it.  It does not matter if your product is good, but if nobody knows about it, people won’t buy it.

In this post, we are going to help your B2B Company’s product or services reach as many people as is possible.  We will be outlining tactics and social media strategies that will help your B2B Company generate sales and acquire new leads.

Tactics-Increase-B2B-Marketing-sales

Leads and Sales

Leads-sales-marketing-tactics

You may not have a great product.  It might not even be the most affordable service provider.  It might not even have a great service offering. The thing is, all you need to be is a great seller.
For any sales to happen, you constantly require quality leads which you can then convert to consumers.  The leads are the backbone for your salespeople, who contact, arrange a meeting, pitch, and then convert it to sales.  For all this to happen, you have to have quality leads.

Suppose you are currently making 10 sales a month.  If you are able to increase that by 15% and the lead quality is the same, will have increased your revenue by 15%.  It is as simple as that.

Every contact detail you are able to procure is potentially a lead.  These details have different values in their effectiveness to generate a sale.  Subscribers to your website might buy an additional product or service, but cold calling might not yield the same results.

Now, you know why generating a lead is serious business.  It is an important factor for your businesses growth. As a B2B business, you should evaluate whether your lead generation strategies are optimized or not.

Email Marketing Automation

B2B-tactics-Email-marketing

The first contact a customer experiences plays a vital role in their decision-making process.  The first email to customers should entice them to open it and see the value proposition. When communicating with customers, be sure to give them all the facts.  You do not want your customers to think that they are not getting the best deal possible.

Catchy headlines are what will get your foot through the door and make your customers open the emails. Templates will help you in quickly composing emails and only changing a few details.  Lastly, persuasive content will help you set up a meeting and the groundwork for your sales team.

FACT: “93% of B2B companies practice sending out emails to their prospective customers

Email marketing is one of the most popular methods of contacting customers and conducting sales.

The main aim of email marketing automation is to reach huge and vast customer and consumer base in the shortest amount of time.  Pre-defined templates help you to reuse them by changing a few lines of content to address your customer. Templates also help in quickly composing your newsletter and emailing them at a faster rate.

Generating Customer Reviews

Customer-online-review-marketing-tactics

The main aim of products or services is reaching the maximum number of people.  One of the methods to do that is to have them reviewed. The more positive reviews, the greater reach they have.  The more people it reaches, the greater the leads and higher the sales in return.

Go through the reviews and listen to what your customers are saying. Keep your focus on the pulse of the reviews. This helps in being at the forefront of the competition, and conducting more sales.

 FACT: “63% of consumers are more likely to purchase from a site that has reviews”

Invest in Content Marketing

Marketing-tactics-Content-marketing

Content forms the pillars of your sites promotion and sales strategy. Content helps one think outside the box. You have to create unique content to get your customers engaged.

Create engaging subject lines and use humor to keep the tone friendly. Your content is what keeps the customer engaged. You talk to your customer through your content. It should be relevant and always include information that people are looking for.

Video Promotions

Marketing-tactics-Video-promotions

Video has always been dominant in B2B marketing. In their private life, clients are already video consumers. It makes sense to approach them through video in professional settings.

Nowadays, a majority of B2B businesses use video to promote their product. People increasingly expect to see these types of content. 85% of people expect to see content by brands through video in the future.

 FACT: “70% B2B marketers believe video is a more effective way of communicating and converting leads”

Educating clients with video, you help get the message across quickly and precisely. Video helps you remove confusions about your company and your brand. It also helps you convey your product or service benefits.

Online Events

An important component of B2B business is event marketing. It is a very productive and effective marketing strategy. 31% of executives believe live events will generate more leads in the future. By attending trade shows, these executives know the value of lead generation and are aware of its benefits.

Live events such as trade shows will help your company to enter a market and launch new services or products. A trade show is the most effective platform for creating a buzz for your company. It creates a bigger impact than traditional advertizing.

These events can reach the intended audience and marketers in one go. You can also make use of opportunities trade shows offer for making it big.

Also read – What Is Lead Generation in 2019

Remarketing

Remarketing or retargeting is simply building brand cognizance and driving traffic to your site. Remarketing is a fail-proof B2B tactic as it drives repeated purchases. About 50% traffic can be converted by using remarketing. By using remarketing in search, roughly 2% traffic is converted.

Remarketing is a powerful tool for building a brand. Twitter and Facebook remarketing are 100 times more powerful for lead to sales conversion. Your marketing team should use remarketing in addition to leads generation.

Remarketing is basically having your consumers visiting and revisiting your site over and over again. This results in lead generation, ROI increase, and regaining missed leads.

Social Media

Social-media-marketing-tactics

Around 95% of people are on social media. You need to use social media to brand your B2B business. It is mostly used for branding, and is now being used to generate leads.

Most marketers look to opportunities in social media for brand promotions and sales. 75% of the marketers use social media for making decisions. 76% of customers are ready to interact on social media sites.

Digital marketing like blogging and email marketing have become platforms for lead generation. Social media has become an impressive marketing tool. Marketers get a huge platform for networking and growing their enterprise.

Search Engine Optimization (SEO)

SEO-marketing tactics

People Google information, businesses don’t. Your company’s SEO strategy should be for the people you want to reach. SEO isn’t about keywords anymore.  It’s about optimizing your company for various queries through a search engine and be found anywhere.

Your website needs to be optimized for organic queries, paid searches, and digital ad placements. B2B purchases are significant sales and long-term assets. People weigh-in on buying and approach it with various queries. Your website needs to address these different queries.

SEO improves your traffic by making your website, company, and brand being visible to consumers. When you rank higher in search results, you are becoming the first choice for many people. More people means more leads, which results in more sales.

Conclusion

B2B business promotion is a challenge in itself. Your business can’t become popular without promotional tactics. B2B business is like a community. You need to be out there in the real world and not neglect your core values.

Your business needs to be customer aware and oriented. Your product or service needs to cater customer needs and not about rankings. The above 9 tactics will help your business to rank higher, promote your brand, connect with people, generate leads, and make more sales.

Clink the link to contact us to know how we can help you.

Disclaimer: All the images used in this article were taken from Behance, Dribble, Collect UI and from the internet. None of the above images are owned by ColorWhistle.

How To Add Live Streaming Video On Your Website?

If you do a random search on Google, I bet at least one video will show up in the midst of the organic listings.

I typed in “Star Wars” and there was a video on top of the page.

Live-video-streaming-on-website

Then, completely switching gears, I typed “How to create a WordPress website?” there was a YouTube video on the 5th spot.

Did your search return a video result? Chances are it did.

Video marketing techniques are flooding on social media and websites. These days any type of business would benefit from the production of a short video to introduce their product or service.

In fact, according to KissMetrics, 64% to 85% of consumers are more likely to purchase a product that has a video representation. This means video marketing is a key element of online marketing as it helps to establish a personal connection with buyers.

Innovative marketers must always keep an eye on what’s trending and incorporate it into their strategy to remain relevant.

Based on the insights gathered by our digital marketing team, we’ve discovered that live streaming videos on your website is a game-changer in the digital marketing scene and the next best thing for businesses.

So now is the time to start using live streaming videos on your website to build awareness and expand your reach.

In our article, we will explain how to live stream videos on a website.

Let’s get started!

COVID-19 Update

During uncertain situations like COVID-19, live streaming will help to interact with your audiences and help to combat isolation. So, we have prepared a detailed document for those with little-to-no-experience to live stream videos on various platforms.

Boost Productivity With Remote Work Tools

Working remotely is getting more and more common nowadays. But having a remote team can be overwhelming. Thankfully, there is a wide selection of tools that make remote work easy.

Also, because of COVID 19, many companies are taking precautionary measures by offering work-from-home options to their employees. To navigate tough times like this, tools can help.

We have collected some tools that will allow you to experience the human connection of office work while also preserving your freedom to work from wherever you want.

CommunicationSkype, Slack, Google Hangouts and CloudApp

Project managementTrello, Asana, Basecamp and Todoist

File sharingG Suite and DropBox

OthersTimezone.io, Drink Water Reminder and Break Time

How To Embed Live Streaming Video On Your Website?

In the past, live streaming videos were limited to only those who had access to expensive television equipment and licensing. But, today, everything has changed.

Thanks to broadband internet and advancements in technology live streaming video on your website have now become easy. 

To add a live stream video on your website, you have to consider these 3 things, 

  • Hardware for broadcasting 
  • Software platform to host the stream 
  • Embedded code to add on your web page 

Below we have added the possible solutions to stream a live video on your website. Keep in mind that for implementing any of the below solutions, you need a good internet connection.

1. Solution A - Use Platforms Like YouTube or Vimeo

You can use free platforms to add a live stream video on your website.  Some of the popular third-party providers are:

All of the above hosting solutions have their set of advantages and disadvantages, so choose the ones that will suit your marketing needs. However, third-party hosted websites help to get more media views, better ranking for the content and improved brand impression.

Additional Points to Keep in Mind

To add this live stream on your website, you have to embed a code on your website. The steps for doing this are pretty straightforward. For example, to add YouTube live stream to your website, these are the steps. 

  • Go to the page where your YouTube video is posted 
  • Click ‘share’ and then again click on ‘embed’ to copy the HTML code 
  • Paste this code in the page you want the video to be displayed 
  • Update the page and you’ll have the live video stream ready 

2. Solution B - Use Paid Streaming Host To Get Custom Service

You can opt for streaming services like Ustream, YouNow or Livestream. They will provide the required bandwidth that will allow you to share the live stream with others. Plus, you don’t have to go through the trouble of installing an encoder. 

Most of these service providers will have a free plan or a trial plan, you can try it out before you go for the paid plan. We recommend you to go to the paid plan if you have to add more live stream videos and if you require more viewer hours and storage. Depending on your requirements, the price may vary.  

Embedding the videos from such service providers on your website is also quite easy. All you have to do is copy and paste the embedded code to the page you want it to be displayed.

3. Solution C - Use NGINX + FFMPEG

For example, if you need the functionality of Ustream and other extra features without paying, you can blend NGINX server and FFMPEG library. To implement this solution, the standard website hosting will not be enough. You will need a virtual server like DigitalOcean. 

Even though this method is free, you will need technical knowledge to get things done. You can use this solution when you don’t want to depend on third parties like Youtube or Ustream, require full control over streaming content, and need complete security.

4. Solution D - Using Software or Hardware Encoders

How-live-streaming-works

The technologies for live streaming videos are readily available and simple to use. Below is a list of the most basic piece of equipment you’ll need. They can be easily packed and moved around, so it’s perfect when you want to capture videos on the move. These are the equipment you will need to live stream a video,

  • Camera
  • Microphone if you want to stream audio
  • High-speed internet connection
  • Tripod for camera
  • Memory card
  • Batteries

Live Stream Encoding For The Web

Televisions have constant and standard quality. But for live streaming videos, you have to put up with bad internet connections, cell phone service, and unreliable wifi connections.

For this reason, live video streaming uses a unique protocol that is designed to match variable bandwidth situations. 

You’ll need an encoder (hardware or software) to convert the feed from your camera to streamable data.

Popular Software Encoders

  • Adobe Flash Media Live Encoder™
  • Telestream Wirecast
  • Teradek VidiU

Popular Hardware Encoders

  • Teradek VidiU
  • NewTek TriCaster
  • BoxCaster
  • Digicast DMB-8800A Premium

Do You Need Software or Hardware Encoding To Live Stream Videos?

The ultimate goal is to get the best possible option for the money you are about to spend. Affordability plays a major role in the decision-making process. 

Hardware encoders are expensive and you may need to buy additional stuff to fill the gap due to lack of functionality. 

High-end software encoders can also be quite expensive. To run the encoders, sometimes you may even need a dedicated computer. 

There are no free hardware encoders. But there are free software encoders like OBS Studio.(useful for people who want to learn about encoding). 

We would recommend you to go with a reasonably priced software encoder and a decent computer that performs well. A hardware encoder is a main requirement only for professional broadcasters. If you are not one, a software encoder is less expensive, more flexible, easy to use and a winner in most of the situations.

Posting Your Live Stream Video To Your Website

After you make the decision about the encoder, you will need to use a professional-grade video streaming host platform like IBM Cloud Video, or Livestream.

We’ve come to the final step, embedding live stream video into your website. Once you complete this step, you can start broadcasting your video.

  • Connect your camera and encoder to your live stream video host
  • The website streaming host of your choice will provide the required tools to embed on your website
  • Create an ‘event’ or ‘channel’ on your host website
  • Give a title for your broadcast and you can go live immediately or schedule a time for the live stream
  • After you’ve created a channel, you’ll get the options to embed videos on your website
  • Either choose Javascript or iframe for the embed code. Generally, Javascript is recommended for most websites but, WordPress sites have to use iframe
  • Once you’ve got the embed code, copy it into an HTML page to insert the video on your own website

All of this may sound complex. But its fairly simple. Make sure to test the setup before you launch your first broadcast.

Now that we’ve known the steps in involved in preparing your website for live broadcast, we can now move on to how to add a live video to your WordPress site.

As the most popular content management system(CMS) available, it is no surprise that WordPress offers many options to live stream videos.

The above steps are applicable for live streaming videos on your  WordPress website too. Just grab an embedded code from your video host and paste it into your post or page directly.

You don’t need a special theme or plugin. However, if you want to incorporate additional features, like a live chat, you have to find a plugin.

Best Live Streaming WordPress Plugins Are

  • VideoWhisper
  • Publishpress Embeds
  • Divi Code Module

Indexing API And Structured Data for Live Streams

Even though live streaming videos is becoming easy, it is hard to determine which videos are currently live and when to tune in.

Google has recently introduced live stream structured data and the Indexing API. Through this, you can let Google know when you’re live so that you can get the ‘red live’ badge. Here is an example.

Click here to learn more about how to add live stream structured data to your page and how to update Google quickly with the Indexing API.

How To Do Live Streaming In Facebook From Mobile and Desktop

How To Do Live Streaming In YouTube From Mobile and Desktop

Live Streaming Websites Examples

These are some of the websites that live stream videos on their websites.

1. News Live Streaming Websites Examples

france24
France24-news-live-streaming-websites
aljazeera
news-live-streaming-websites-ALJAZEERA
c-span
news-live-streaming-websites

2. Sports Live Streaming Websites Examples

cricfree
Sports-live-stream-websites-Cric-free
streamwatch
sports-live-stream-websites-Stream-Watch
streamhd
Stream-HD-sports-live-stream-websites
streamsports
Stream-Sports-live-stream-websites

3. Concert Live Streaming Websites Examples

ello concerts
Ello-concerts-live-streaming-websites
enda reilly
ENDA-Reilly-concert-live-streaming-websites
concert window
Concert-window-live-streaming-websites
LiveList
LiveList-Concert-live-streaming-websites
livestream
Livestream-concert-websites

4. Church Live Streaming Websites Examples

Elevationchurch
Elevation-church-live-streaming-websites
Olive Baptist church
Olive-church-live-streaming-websites
The potter's house
Potter's-House-church-live-streaming-websites
Prestonwood

Best Website Live Streaming Services Companies Around The World

Top Website Live Streaming Services Company in US

1. Xtream Angles

xtremeangles - website live streaming services company in united states

2. Watson Media

video-ibm - website live streaming services company in united states

3. Verizon Digital Media

verizondigitalmedia - website live streaming services company in united states

4. Proper Medium

propermedium - website live streaming services company in united states

5. Live U

liveu.tv - website live streaming services company in united states

6. Bands In town

artists.bandsintown.com - website live streaming services company in united states

Top Website Live Streaming Services Company in UK

1. Blue Cat Media

2. Wave FX

wavefx-co-uk - website live streaming services company in united kingdom

3. Vonage

vonage - website live streaming services company in united kingdom

4. Stream Works

uklivestreaming-co-uk - website live streaming services company in united kingdom

5. TeleStream

telestream-net - website live streaming services company in united kingdom

6. Solo16

solo16-co-uk - website live streaming services company in united kingdom

7. Noba

noba-co-uk - website live streaming services company in united kingdom

8. News Worthy Vision

newsworthyvision - website live streaming services company in united kingdom

9. Maxwell

maxwellstreaming - website live streaming services company in united kingdom

Top Website Live Streaming Services Company in Canada

1. Webcast Canada

webcastcanada.ca - website live streaming services company in canada

2. Vualto

vualto - website live streaming services company in canada

3. Streaming Store

streamingstore - website live streaming services company in canada

4. Live Learning Canada

livelearningcanada - website live streaming services company in canada

5. Kast

kastapp.live - website live streaming services company in canada

6. ICastpro

icastpro.digicast.ca - website live streaming services company in canada

7. Finder

finder - website live streaming services company in canada

8. eWallHost

ewallhost - website live streaming services company in canada

Winding Up

Each type of live stream broadcasting involves specific tools and steps. Adding live videos to your website could be interesting and fun to work with. It will bring you a bigger number of users, especially if you’re broadcasting some popular events.

Online marketers must begin experimenting with different types of video content to better connect and engage with the audience, boost conversion and increase brand awareness.

Using live streaming will help you stand out from the crowd. They show your audience that you are forward-thinking and open to implementing innovative and up-to-date solutions.

On the whole, video content can really help your brand to be more memorable.

Top E-Learning Website Features, Ideas, and Inspirations for 2020

E-Learning is changing the usual learning experience. It has become the new standard way of learning and is highly beneficial to students due to its flexibility, low cost, and user experience.

There are a lot of e-learning websites offering free online courses and certifications. After all, websites fill the gap between online learners and educators.

To make your website engaging, you should include some unique features. In this blog, we have figured out e-learning website features that will allow you to stand apart from the competition. Also we have listed some of must have functionalities  for charter school websites.

e-Learning Industry Statistics That You Should Know!

e-learning-statistics-infographic

Features that enhance your e-learning website

Online admissions

Online admissions are the basic feature of all e-learning websites. By adding online admission forms in your website, you are making it convenient for users to submit forms 24/7. You can also avoid the hectic submission process, reduce paperwork, and customize real-time reports.

E-learning-online-admission-system

Reporting and data analysis

Analyzing and reporting a student’s reaction and behavior towards a course is important. This feature will help you to track the data. It stores all information like the device used by the students to watch lecturers, where the students arise questions, and how often they return to the lecture.

E-learning-reporting-data-analysis

Database management and backups

Student information management system (SIMS) supervises student activities and maintains the record of tests, attendance, appraisal of the performance including the marks scored, and all related activities. The backup of these data will help you track the performance of the students. On the basis of these reports, you can offer courses according to each and every student’s capacity.

E-learning-DB-management

Course creation

Course creation will help you to streamline your process. You may have some unique courses, videos, and content and to import them into your website you need a course creation module. Using this module, you will be able to add study materials on your website.

E-learning-course-creation

Skills and certification tracking

Skills and certification tracking is one of the most important LMS features meant for measuring the student’s performance. You can even report on employee progress, showing the immediate returns of your efforts.

Payment gateway

We all know that online payments are efficient and simple than the manual payment method. So, facilitate your customers with a comfortable payment method which will increase the conversions and sales. Provide different types of payment methods, allow payments without requiring an account, do not use redirection, ask only for essential information. Too much of data requirement may frustrate users.

Payment-gateway

Forums and webinars

Forums create a way for students to mingle and discuss courses, assignments, and other relevant information. It also provides an extra facility for students to get answers from their fellow students or professors.

E-learning-forums

Social engagement

Social engagement tools may help the users to get feedback from the users instantly. You can alert your users through emails and messages. Users can manage alerts and take advantage of easy scheduling.

E-learning-social-engagement

Dashboards

Dashboards can offer students, parents, and teachers a way to better visualize progress through a semester by providing a mix of reports and assessments. Depending on the student’s age, parents can also review the data gathered via the dashboard. This would be helpful for parents as they can monitor their child’s improvement.

E-learning-Student-dashboard-

Asynchronous learning

Asynchronous learning is a type of leaning which is not limited by place or time. The learners don’t have to be present at the specific time of the lecture. They can learn it in their convenient place and time.

For example, mobile learning. Creating a responsive website may help people to view the course from their phone instead of making them carry the laptops. The users can participate in the training from any location using whatever devices they own. This will provide a better user experience.

E-learning

Gamification

Gamification feature builds a friendly competition among users. It makes the subjects interesting by adding gaming features to the courses and training programs. This will increase the engagement among users, speed them through modules, and increase consistency.

E-learning-Gamification

Video conferencing

Most of the students who require a clear idea on a subject prefer video conferencing. Almost all the notes will be sent through emails for subscribers while some of the difficult conversations and doubts can be eliminated using video conferencing. Adding a subscription course and video conferencing to your website is more important to bring in recurring income.

E-learning-video-conferencing

Websites which include some of the above features

Instant-training
Eliademy-e-learning
Khan-academy
Connect-yard
College-mapper
Glints-E-learning
Open-seasme
Canvas
Bright-bytes
Nureva-troove

Conclusion

There are lots of systems available to lead your students through the path of building your education and training programs in a successful way. Choose the best system which has all the necessary LMS features you need and proceed with that.

Also, make sure to focus on technology because without proper technology, you cannot offer courses and the learner will fall short in achieving the course objectives.

If you need help creating an e-learning website with all the latest features, contact us. We will exceed your expectations. 

Are you confused about choosing your system? Reach us and we at ColorWhistle are here to help you out.

lets-talk