Why Should you Redesign your Website?

Why should you redesign / revamp your website?

From a business point of view, redesigning a website is often ignored.

Your website might be performing well and may have been doing a good job for the last however many years.

The question should not be ‘Is the website doing okay?’ but rather ‘Could it be better?’

Let me ask you a question,

Have you ever landed on a website belonging to another company and just been blown away by what you’ve seen?

Some websites are just so well designed that you can’t help but be impressed and want to take some time to look around and explore the site. 

When well designed, these sites will offer perfect synergy between their design and the message that the company is trying to communicate – making you more likely to be interested in making a purchase or at least visiting the site again.

Why should you redesign/revamp your website?

According to Blue Corona, ‘48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

Blue Corona

Many of your prospective leads the first impression will be based on the look and feel of your website.

We’ve compiled some compelling reasons as to why you must consider a website redesign.

1. Changing face of the internet

The thing to remember here is that the internet is constantly changing and new designs sensibilities are forever emerging that change the standards that we expect when we’re browsing websites.

In just the last few years, for instance, responsive website development has become an absolute must as more and more web users are now browsing using mobile devices.

Flash has essentially died its death and instead we now have HTML5. The resolution of the high-end monitor has gone from sub HD to 2K or even 4K, while fashions have also changed.

In short, there is a world of difference between the way you would design a website today and the way you would have designed a website even just a few years ago.

So it stands to reason then, that if your last site redesign was more than two years ago, you’re probably looking rather outdated with low-resolution images and old-fashioned sensibilities.

This makes a world of difference to the first impressions you create when someone visits your website and essentially it could be losing you a lot of potential customers.

2. You still care

Redesigning your website tells your existing audience that you still care about your website and that you are still at the top of your game. It makes them stand up and take notice of you and it can even be advantageous from a marketing perspective – a redesign for a big website can actually be newsworthy meaning you might just get some media coverage.

3. Rebranding your business

A redesign can also be a good way to communicate a change of direction for your business. If you are re-branding yourself, if you are refocusing on other aspects of your business or if you’re trying to shake negative associations – then redesigning your site is often a great way to give yourself a fresh start and to hit that ‘reset’ button.

Of course, you might also choose website revamp services, because you want to make some changes. Perhaps you need to add a few pages to your site and this won’t really work with your existing layout and set-up. Or maybe you’ve seen a cool feature on another site that you want for yourself.

It may even be a new backend for your site you’re interested in – you might want to find a WordPress web development company in order to move your site over to the WordPress CMS so that you can more quickly and easily upload and manage content on your site. This could potentially save you hours and that way provide an excellent ROI.

4. Letting go of the old

Some companies and individuals can find themselves feeling sentimental when it comes to getting rid of their old site. Perhaps they think it’s a ‘waste’ of their previous work, or maybe they have just grown attached to the design they have.

While this is understandable, it’s a mistake to let that influence your decision making. Your old site design has done its job over the last few years and if you hang on to it then it will actually hurt you more than it will benefit you.

The longer you leave it, the more outdated your old set-up will become and you’ll have to change it eventually. So better to get it done quickly and reap the benefits for as long as possible. By doing a website redesign, you’re letting others know that you can adapt to change.

5. Include a better content strategy

70% of people would prefer to learn about a company through an article rather than an advertisement. Having excellent content improves everything from SEO to customer retention.

That said, if you’re planning to make some changes to your content strategy, a website redesign may be wise. That way, all the different types of content you plan to post from eBooks to blogs to case studies will be easily findable.

6. Your competitors have adapted to change

It is not wise to revamp your website every time your competitors change theirs. But if those changes help them to improve their search engine ranking and end up pushing you down the search results, then it’s time to make changes.

And, if you think that you can achieve your goals quickly on your competitor’s website rather than yours, it’s time for a change.

7. How often should you redesign or refresh your website?

According to Orbit Media Studios, The average website lifespan is 2 years 7 months. Actually, it was 2.66 years which is 2 years, 6 months and 27 days, but close enough.

Regardless of your industry, the shelf life of your website is relatively short. Look at how fast technology moves, five years ago, no one visited websites on mobile devices. Now almost half of your website traffic comes from smartphones. Not only mobile, from responsiveness to parallax, dozens of technologies and trends are in practice.

8. Signs your website needs a redesign

So, irrespective of the age of your website, here are some questions you must ask yourself.

  • Is your website mobile friendly? Is it responsive? (if not, you need to
  • immediately get in touch with a website redesigning company
  • Does it look better than your competitors?
  • Are visitors complementing your website?
  • Does my website look modern?
  • Are you experiencing growth with your current website?

If your answer to the above questions is ‘no’, then you’re in desperate need of a new website. All of the above questions will give you an indication that your website is broken at some level and needs to be fixed.

Above all, the best website redesign test is asking yourself if the website needs to be improved. But if you are asking, then it’s probably time for a redesign. Think about it, why else would you be asking?

9. How much does a website redesign cost?

The cost of a website redesign depends on two major things,

  • What are you looking to achieve through a website redesign?
  • What is the worth of your website?

Similar to a car, the more you expect from your website, the more your likely to spend. Therefore, it is difficult to define the cost of an average website redesign cost. We have tried to break down what it approximately costs.

Factors What does it include? How much does it cost to redesign a website? How much does it cost for SEO & lead generation? (Recommended)
Simple website redesign 5 – 10 CMS pages, Ready made Theme USD 650 USD 250 to USD 2500 per month
Custom website redesign Design, CMS, Code / Theme Ownership USD1750-USD 5000 USD 350 to USD 4500 per month
Advanced multi-functional website redesign eCommerce,Membership, Payments, APIs, Automated business functions USD3500-USD 20000 USD 1500 to USD 15000 per month

10. How long does it take to redesign a website?

It depends.

Every website is unique and every redesign depends entirely on what you aim to get out of the final product. Do you want a redesign a simple template-based website or an e-commerce website with loads of customization? Your answer to questions like these will give you a rough idea on how long it’ll take to redesign websites.

Here is a rough amount of time that will take to redesign a website.

  • A simple website redesign will take 5 working days
  • A custom website redesign will take 15 working days
  • Advanced multi-functional website redesign will take 30 working days

This is just an approximate time frame, you’re requirement will play a major role in the time it takes to complete the redesign project.

How can ColorWhistle help with website redesign projects?

The whole point of this article was to educate you that updating a website just for the sake of updating will never work. 

A lot of work has to be done during a website redesign, to get a better idea take a look at our website redesign checklist. Keep in mind that your job is not over once you redesign your website. 

You must also maintain your website properly to get the expected results for a longer period of time.

Our highly experienced team at ColorWhistle has the expertise to redesign websites in order to make it worthy of your work and vision. Be it custom website designs, plugins, or digital marketing services. 

We want you to succeed. We are always here to help and guide you throughout the entire process.

Give us a call or send us an email today. We’ll help you make the most out of your website.

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Best Real Estate Website Design Idea and Inspirations for 2020

The real estate industry is huge and competition is also steep.

These days most of the real estate customers begin the search for a home, online. So your online presence i.e. your real estate website design is the first real impression they have about your company.

In this digital age, the need for engaging and effective real estate websites is critical as it helps you to stay one step ahead of your competition. If your real estate website design isn’t sending a right message to the users, you’ll find it difficult to convert those users and lure them into your funnel.

With that being said, how can your real estate website design inculcate a sense of trust to users and encourage them to select your brand for their real estate needs?

Below you’ll find some of the amazing real estate website design inspirations that can help you give both a pleasant and engaging user experience.

22 Best Relators Website Design Ideas

It is easy to get overlooked by potential clients as so many agents are competing in the real estate market. In order to rise above the competition, you have to market yourself effectively. Having your own real estate website is the best way to maximize the growth of your business. Take a look at these awesome real estate agent websites and get inspired.

1. relator.com

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2. Redfin

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3. Ken Wyder

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4. Kalaydo.de

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5. iproperty

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6. Hotpads

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7. Harvest

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8. Domain

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9. Brelteam

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10. Beller

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11. SwissFineProperties

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12. Rew

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13. Little Real Estate

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14. ImmoStreet.ch

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15. Homesearch

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16. EstateBlock

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17. ZipRealty

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18. Immobilean scout24

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19. TheRedPin

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20. HomeSales Real Estate

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21. Sotheby's

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22. Renthop

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14 Top WordPress Real Estate Website Design Ideas

Whether you want to create a real estate website or simply list properties online, these are some great selections of WordPress real estate websites to choose from. By taking these websites as an inspiration, you can create a modern and stylish real estate website Design.

1. Dirt

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2. Compass

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3. Wilkinson & Jeansonne

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4. VishSidhu

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5. InvestmentRealEstate

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6. ForRent.com

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7. Zumper

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8. Nola Realty

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9. Homely

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10. Homekoala

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11. Dreamtown

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12. BLU Real Estate

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13. CharlieKiers

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14. View

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12 Best IDX Real Estate Website Inspirations

IDX (internet data exchange) is the most common software standard that enables realtors to integrate listings from the multiple listing services (MLS) database into their own websites. Take these websites as an inspiration to integrate IDX into real estate websites.

1. StreetEasy

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2. LakeCountryRealty

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3. SaraLeeParker

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4. BathurstCoastalProperties

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5. BostonLuxuryFlats

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6. Denis Arnautovic

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7. Greg Noonan

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8. Klein Real Estate

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9. Joechiovare

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10. Nada & Tom

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11. RealtyTrac

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12. Movoto

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… And the list just doesn’t end up here. Apart from the ones we have highlighted above we have a very good collection of stunning real estate designs in our pinterest board. We keep updating our pinterest board every time the trend gets updated. Do click below and and get access to more inspirations in our board. DO follow us if it was worth it 🙂

Winding up

It is obvious that you have to make a great first impression on your potential clients. Having a strong real estate website will help you to establish trust with your website visitors.

The above websites contain certain qualities, from static menus paired with parallax scrolling to a clean, flat design with a simplistic color scheme dedicated to inspiring you for your next project.

After going through these real estate websites, we hope you got some idea to create your next real estate website. To save more, outsource real estate web development projects to a experienced web development company.

If you want to create a unique real estate website design that reflects your brand, our highly-experienced real estate website developers at ColorWhistle are ready to help! Contact us today for a free consultation.

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