How To Create A WordPress Membership Website?

Are you planning to build a WordPress membership website? Creating one is great, and if done right, it can become a solid source of income.

This business model is an interesting one as it is a unique way through which you can sell quality content to your target audience. If you take a closer look, there is probably no other model that gives you the control of which type of content members can access.

If you have decided to create a membership website with WordPress, congratulations! Half of your battle is already over. We will help you win the rest of the battle by helping you actually create a WordPress membership website and come out as a winner!

How to Build a Membership Site on WordPress?

Many are pulling their hair, trying to figure out how to start membership websites.

Even if you have no previous experience, these steps will walk you through creating a WordPress membership website with ease.

Step 1 - Select a Membership Model

When it comes to selecting a membership model, you have plenty of options. You can pick and create a model that works best for you or create a custom model. Whichever the case, here are some models to consider.

    • All-access – In this model, you can give complete access to all your offerings once members purchase a membership. You can charge a flat or monthly fee
    • Drip – In this model, content is released in a regular interval which makes it easy for members to consume and keep them coming back for more
    • Paid online community – In this model, people will pay to access a specific community. It may be messaging platforms, private forums, or networking groups
    • Timed – In this model, you can offer membership for a fixed time which has an expiration date
    • Online courses – This is one of the most famous membership models. You can give access to your courses on a fixed basis or a recurring basis
    • Product or service – For a service, you can offer a package deal and for a service, it can be something like a downloadable content 

Step 2 - Start your Membership Website With WordPress

You have to use the correct WordPress platform – and are different ones. Beginners often get confused about which version to select.

We recommended you use a self-hosted platform as it will give the option to customize your website, add tools like Google Analytics, install plugins, and more. This option gives you the freedom and flexibility to grow your website the way you want it.

For a self-hosted website, you need a hosting account, domain name, and SSL certificate.

You can opt for Bluehost, a hosting provider recommended by WordPress. They will provide all the necessary items required to self-host your WordPress website in one place.

Step 3 - Choose a WordPress Membership Plugin

WordPress wasn’t originally built to run a membership website. But that doesn’t mean you can’t build one.

The best part about WordPress is, there are many plugins available that can be used to create a fully functioning WordPress membership website.

To select the right WordPress membership plugin, you have to decide what kind of membership website you want. Example- content only, webinars, classes, and paid forum.

Top WordPress Membership Plugins

Get your membership website up and running according to your requirement with these awesome plugins. You can also opt for custom plugin development if the ready-made plugins don’t suit your requirements.

Best WordPress LMS Plugins to Create and Sell Courses
  • LearnDash
  • Lifter LMS
  • LearnPress
  • Tutor LMS
  • Sensei
  • WP Courseware
  • Good LMS
  • Namaste! LMS
  • MasterStudy LMS
Best WordPress Plugins for Content Restriction
  • MemberPress
  • Restrict Content Pro
  • Paid Membership Pro
Best WordPress Plugins for E-commerce Membership
  • WooCommerce
  • Easy Digital Downloads (EDD)
  • Cart66 Cloud
  • Ecwid Ecommerce Shopping Cart
  • WP EasyCart Shopping Cart and eCommerce Store
  • BigCommerce WordPress Plugin

Step 4 - Select a Theme

First, take a paper and write down the list of features you want in a membership website and the features that are optional.

WordPress comes with a sea of in-build themes. You have to select a strong theme that will allow adding flexible design elements and also give way for future expansion. Make a checklist to ensure the theme you chose has all the necessary components you require.

But, be aware that it is really hard to find everything you want from a pre-built theme and the support may not be good.

That is why at ColorWhistle we recommend the custom WordPress theme development route. In this option, you will always get what you want and add extra features easily. A custom theme will be unique, have better security, no feature overload, and will limit the plugin usage. Additionally, it will be responsive and SEO friendly, which is the need of the hour.

Your WordPress membership website is vital for mobilizing your business and helping it grow. But, it can get confusing when you don’t know how a website is supposed to look like,

Here are a few common characteristics every membership website must have:

    • Fully functional – Blogs, member-only sections, and membership management.
    • Attractive design – Color, theme, logo, and other design elements.
    • Engaging – Encourage member interaction and advocate regular visitation.
    • Visibility – Optimized for search engines.
    • Ease of use – Easy navigation and quick access to information.
    • Flexible – Trouble-free implementation of new design trends.
    • Robust – Round the clock availability without functionality issues

If you are struggling to find inspiration, take a look at our 60 top membership website design ideas to see the type of features that membership websites have.

Step 5 - Create content

Creating the content for your membership website is one of the most time-consuming parts. As a good rule of thumb, figure out the time you’ll need to create your content and double it. If you can finish things within the deadline, great! You can spend time marketing your membership website.

Here, we will not explain how to structure your content because you are the expert! We will just cover the types of content you can include in your website.

    • Videos – Some of the content formats that you can explain via a video format are tutorials, whiteboard explainer videos, informational videos, interviews, product reviews & walkthroughs, digital courses, webinars, and live streaming videos
    • Images – Some of the images you can add are photos and illustrations, infographics, visual guides, quick tips, quotes, and memes
    • Downloads – Some of the downloadable content formats you can create are PDFs, audio files like podcasts, and e-books
    • Interactive elements – Quizzes, assignments, and placement tests are some of the content you can add to help members absorb and retain information
    • Additional resources – You can share a recommended reading list or take a step further and provide a dedicated page for additional resources like podcasts, articles, videos, event listings, or products

Step 6 - Attract Users

No matter how much time you spend building your membership website, you have to spend time to market your membership website to get the word out there and to start reeling members in.

Marking your membership website can be broken down into 3 categories.

    • Promote the launch of your website – We bet that you would have already done a lot of research on who will likely be your members when building your content. So, now all you have to do is to find out about the communication channels and preferences of your audience. For example, they could spend a lot of time on social media sites like Facebook. Figure that out and engage with your audience on those platforms
    • Acquire new members – Once you have got your target audience excited about your membership website, you need to figure out how to provide valuable content throughout the buyer’s journey (awareness, consideration, and decision).
    • Retaining existing members – Remember, your marketing efforts should not be limited to attracting new members, it is important to focus on retaining your existing members because they are easier to sell. You convinced your members to fall in love with you in the first place. So, maintain that relationship by providing consistent value. You can also try the affiliate program route as it is a win-win for you and your members

Initially, it will be hard to bring new users to your website. So you can opt for digital marketing services, which will allow you to market your membership website easily with the help of professionals. Digital marketing is regarded as a proven technique that countless businesses are adopting to get tremendous results.

What are the popular membership websites?

Get inspiring ideas from these membership websites:

1. Style Challenges


2. The Media Method Program


3. kelly Edmonds


4. Backstage


5. Ancestry


Wrapping up

With business, sales, purchases, and news becoming more online oriented, having a website is an important part of online development.

If you’re looking for a steady stream of income and increase user engagement, membership websites are a great choice.

Creating and launching a membership website takes hard work. Maybe you are still considering building a WordPress membership website.

Nevertheless, exploring your passion in a new way can be incredibly rewarding. Therefore membership websites might be worth checking out.

We hope that our blog will help you create a perfect WordPress membership website.

If you need help in creating or marketing your membership website, our ColorWhistle team can help you build a full-fledged website with all the marketing elements in mind. We will employ the latest technology and integrations to build a scalable membership website. Get in touch or call +1 (919) 234-5140 our experts today!

Do you have any more questions on how to use WordPress to create a membership website? Post a comment and we can talk more about it.

Creating A Business Website For Start-Up Companies

Let’s cut to the chase, you clicked our article because you want to know how to start a website.

Well, you’ve come to the right place.

2020 is just started – but it’s hard to believe a sizeable percentage of small business owners still don’t have a perfect business website’s.

According to Clutch’s website for small business survey,

  • 29% of small businesses do not have a website
  • 25% do not own a website due to lack of technical knowledge
  • 22% lack human or financial resources to build one
If your small business doesn’t have a website, here are some of the major things you’ll be missing out.

You’ll get less traction in search results

  • If a consumer wants to learn about your service/product where will they go to learn more?

You’re at the mercy of social networks You’re at the mercy of social networks

  • Social networks change their algorithms all the time. The new changes may make your account less visible in user’s feed.

You look less than legitimate You look less than legitimate

  • Without a website, you look out of date or like you’ve got something to hide.

How To Create A Business Website For Your Startup in 2020?

A website is no longer a luxury; it is a necessity to maintain your visibility.

Consumers turn to the internet for everything from product research to operating hours. So it is no longer feasible to run a small business without a web presence, even if it is just a shop that sells paint.

Starting a website for your small business can sound daunting, especially if you don’t have web design experience. If you need a complex or large website you will certainly have to work with a creative digital agency. For smaller and basic websites, you may be able to do the work yourself!

The following steps will teach you the basics on how to create a website for your small business in 2020, as well as offer tips on designing the website.

Who will find this useful?

There are many articles that explain how to create a website, but most of them are too technical or have very less information.

Unlike the others, our article will help everyone from beginners to tech-savvy users. This is beginner-friendly and contains detailed information on setting up a website.

1. Decide Your Goals

Website development for small business provides information about your company or is a direct platform for e-commerce.

Before creating a website, it is important to identify the main goals for your website because it will help to determine about website design, potentials risks, and responsibilities.

Generally, if a website is more interactive, it will have more responsibilities. Some websites may be minimal as they just want to provide information about their products/services, business hours, and location. Others may wish to engage their customers with contests, coupons, discussion boards and much more.

If you don’t accept payments through your website, work will be much less. And if you’re retailer or service provider, you’ll need to use external service to receive payments.

Knowing what you want to do with your website is important because when you move forward, it will guide you to develop further.

Therefore, always let your marketing goals, legal obligations, and potential risks determine your website’s strategy.


Whatever your fundamental goals are when you start a website, think about user experience. Users must be able to easily navigate throughout your website.

2. Choose A Domain Name

How do people call you? By your name right, likewise, a domain name is how your website will be known online. It is a unique address given to your website on the internet that costs between $8- $35 per year.

How much effort do you need to put into choosing your domain name? Is it really that important?

If you think by having a quality website and business people will visit your website no matter the domain name, you’re wrong. It doesn’t work that way.

Domain name is the key element of your website; it can make or break your website.

It provides valuable branding to your website and makes it easier for people to find and remember you.

Decide what name you want to give your website, for example,, and see if the name is available. To find out, enter the name into the domain search tool like GoDaddy. If it takes you to the registration page, it means the name is available. If not, you have to adjust the name.

What are some tips to choose a domain name?
  • Choose a simple and memorable name. Eg-
  • Go with “.com”
  • Must be easy to type, pronounce, and spell Eg- Facebook, Bing.
  • Avoid using hyphens and numbers.
  • Select a name that doesn’t bring up any copyright issue.
  • Shorter is always better Eg-
  • Make sure the name is available on social media websites.

If the domain name is already taken, check the thesaurus for alternate words. Or use a tagline, acronym, nickname, or phrase you say all the time.

3. Select A Web Host

Before creating a small business websites, it must have a place to reside so it can be accessed on the internet. Only through a web host, you can connect your website to the internet. Choosing a reliable web hosting is important before you start a website.

Your web hosting company is like hardware for your website. It’s where all the information is stored.

How a wrong hosting provider can affect your website?

Loss of revenue

  • Your website may be frequently down and potential customers won’t be able to learn about your business.

Negative effect on SEONegative effect on SEO

  • Website ranking will be affected due to poor downtime and slow websites can hurt your ranking in search engines.

Security attacksSecurity attacks

  • Although there is no perfect solution for keeping a website secure, only a reputable web hosting will backup your data and help to restore it if your website is hacked.

Depending on your budget, you can get a shared web host (sharing of server with other websites) or dedicated hosting (your own private server). Dedicated hosting is the best option because you need not compete with other websites which will drag your speed.

4. Construct A Layout

Now, it’s time to start a website.

Whether you hire a creative digital agency or DIY, it is important to map out a plan for taking customers through your website.

At this stage, you will hear a lot about CMS (content management system). It is nothing but a dashboard you will use to update content on your website. Through CMS, you can easily add images, create new pages, and post blogs.

Before you worry about choosing the right CMS, you have to decide what pages you need for your website. Normally, a website will have a homepage, ‘About Us’ page, ‘Blog’ to showcase your expertise and a ‘Contact Us’ page. Beyond this, it depends on your product/service. To get an idea, visit the websites that are in your niche and find out the number of pages they have.

Plus, these days more people browse from their smartphones instead of a computer. So it is imperative to have a mobile-friendly website. The good news is web-builders like WordPress have multiple responsive themes available.

Which CMS platform should you choose?


  • Overall this is the best platform and a majority of websites use WordPress as it has beginner-friendly tools, and plugins plus, experienced users can explore more. It also supports mobile devices which is great for SEO.


  • With Joomla, you can easily create and manage dynamic websites. It is best suited if you want an ecommerce website, membership website, or one where there is a lot of content to manage.


  • It gives a perfect structure for your website and you need a basic understanding of HTML to publish content. Drupal is great for experienced web developers, but not for beginners.

5. Outline The Content Of Your Website

Once you have chosen which platform you are going to use, it’s time to decide what your website for small business is going to say.

When small business owners decide to start a website, they have a tough time figuring out what to say on their website development . You don’t have to stress too much about it, keep it simple, feature minimal text, and place simple options on each page, i.e. submission form, contact us button.

And it is a good idea to make some additional adjustments to according to mobile view, like focusing mainly on call-to-action, contact forms, or mailing list.


If you’re still struggling to write content for your website, go through these articles 7 Key Pieces of Advice about Web Content Strategy from Content Marketing Institute, they are big players in this field.

6. Pick A Logo

It doesn’t matter if you’re working with a top creative digital agency, or doing it on your own; you have to give a unique identity for your business through a logo.

If you’re already using a logo in the offline world, you can use it on your website. But, if you don’t have one or want to upgrade your existing one, these are some of the ways you can create one.

3 Key Ways To Create A Logo

Do it yourself

  • There are many logo designing software’s like GraphicSprings, Tailor Brands which will allow you to create appealing logos on your own. In Tailor Brands, if you find a design you like, you can pay around $25 and download it.


  • They run contests where multiple designers compete to design your logo. It is a great option because you can see the expertise of many professionals and yet pay for the one you choose. Price ranges from $300-$800, it depends on the number designers you want competing. Bear in mind, there is no guarantee that you’ll get a unique logo design.

Hire a professional logo designer

  • Although they can be a bit expensive, you can get full worth for the money you invest with a professional designer. Experienced logo designers will use their creativity, understand your business and design a perfect logo.

To make an informed decision, go through these topics, How to Design and Create the Perfect Logo for Your Business and Brand, Explained to Creating Stunning Logos for Your Brand.

7. Design Your Website

Now that you have all the pieces to start a website, it’s time to put them together.

It takes less than 3 seconds to decide whether a user wants to stay or leave a website. Therefore, it is imperative to make a good first impression. Here are few tips to keep your website for small business engaging to users.

Tips to keep your small business website engaging to users.

Clear navigation

  • A user must be able to learn about your business, find pricing, and contact you easily. If your website is not clear, users will get frustrated and find another one.


  • Placing attractive buttons will immediately attract a user’s eye and will lead them to make an action quickly.

Website should load quickly

  • We know that people are impatient and if a website takes long to load, they will look elsewhere. Make sure your web host provider has speedy load times to make your website super fast.

Minimalistic design

  • Don’t overdo it with design and you needn’t cover every square inch with information or image. There are many simple themes in CMS like WordPress, choose wisely.

8. Test & Publish Your Website

Before making your website live, make sure it works well on major browsers like Firefox, Safari, and Chrome. Go through every page and features on each browser to ensure images, links look smooth.

Another important feature to incorporate in your website is analytic. By setting it up, you can monitor page performance, traffic, and find out why a page is successful or unsuccessful.

Consider Hiring A Web Design Company to Build Your Small Business Website

Consumers are evaluating a company before they decide to make a purchase, and if your website doesn’t seem professional they will simply move on to your competitor.

While sales and credibility are two main factors for having a professional website for small business, there are some more reasons as to why you have to choose a creative digital agency, to start a website.

Why Should You Hire A Web Design Company?

  • They will be aware of the latest design trends.
  • Understands technology.
  • Help to build a user-friendly website.
  • Will have the ability to figure out what to focus on.
  • Create a website in less time.
  • Give you instructions on how to maintain your website.

Above all, when you hire a web design company, you will not have the hassle of figuring out how to start a website. You can concentrate on growing your business.

When you employ professional small business website maintenance services, you can relax and rest assured that you did not create a poorly constructed website.

Over To You

Clutch also found that, 92% of small businesses predict that they will have a website by the end of 2020.

It seems optimistic, plus it points out the fact that small business owners understand the importance of having a website and are at least aware of the missed opportunities of not having one.

The online world changes at a fast phase. Sometimes, one year in the online world can be equal to three years in the real world.

But the principles of how to start and grow a small business haven’t changed.

If you’re planning to start a website for your small business, stick to this sequence. You will begin to see improved results once you have your business website in place.

Keep going, you got this. All the best!

Are You A Start-Up Entrepreneur? Looking For A Web Design Company For Your Business Needs?

Search Intent Keywords – A Complete Guide

The importance of keywords in web content is not in dispute. Your website content would still need to be driven by what people are searching for. You still need to do keyword research to know what people are searching for.

Intent Based Search

If you run a house painting business, your website would need to have the keywords “House painting” in it because people would search for it.

It makes sense then to optimize your website for these keywords. But not everyone typing in the words “house painting” is looking for your services. They may even be looking for instructions on how to paint a house.

This is an example of the intent of the search. For someone looking for instructions for painting, to reach your service page is not a satisfactory response. Even if you are the number one page for this keyword, the site visitor will simply bounce away from your page.

If you have, however, created a blog piece or a downloadable instruction manual or even a video that tells people how to paint a house, you would more than satisfy the search intent while also bringing visitors to your website.

The current Google algorithm is working on the semantic search principle. A simplistic explanation is that search engines now look for content that addresses the multiple meanings of any given keyword.

If your website is equipped to handle various intents, it is more likely to be ranked higher. Keywords have value only if they are able to address the intent of the search.

What is search intent?

Why do people run a Google search? This question has become crucial to companies who are looking to build an online presence.

It is no longer enough to know what people are searching for. You also need to know why they search for it. What is the intent of the search; to know that has become the more important question.

Here is a simple example that demonstrates how a majority of people approach searching on Google or other search engines.

Search Query: Italian restaurant on Fifth Avenue

How does a website tackle search queries? The website is optimized for all possible keywords like “Italian Restaurant” and “Fifth Avenue”.

Search Intent: Reservation


Checking prices


Catering order


Checking wine list

Although any one of these items could have been the intent of the search, a typical web user would start with a simple query and then modify it based on the results he gets.

But if a website on the search engine results page (SERP) displays keywords related to the search intent, the web user is more likely to click that link rather than type a query again.

How can a website tackle search intent?

Since a web user may not always type in the intent of the search, the content on the website must be developed to tackle all possible intents of your website’s visitors.

Search intent is significant because most people using the web to look for information are not web development experts. No one is going to type in all the keywords that you think will bring your website to the number one position on the SERP.

People are more likely to type in a search query starting “What is the price of…”.

Nicole Hess shows us why keyword research needs to change to incorporate search intent. It is a great example to show that your website can have the right keywords and still miss the intent.

By missing the intent, your website may not get picked by Google at all.

Search Query: Plan trip with infant

In Nicole’s search results, the top websites did not even contain the word “infant”. Instead the top results had words like “baby”, “travel plan”, “road trip”.

Google isn’t just looking for exact keywords. Websites that have content that are equal in meaning to the search query are equally eligible for becoming number 1 on the SERP.

As I found when I tried the same search query, none of the top 10 pages had the keyword “infant” in their page titles.

The search engine understands that the intent is to get information or tips on things to do when travelling with a baby. The algorithm is looking for pages that answer these questions.

intent based search

Plus, note the suggestions at the end of the SERP. The top suggestions are for travelling by car which is what a majority of parents have searched for.

It is very likely that this is what our web searcher actually intended and was going to modify his query after giving a quick run through of the top 10 websites. He sees the suggested search and will click on it.

What does search intent mean for your website?

On the one hand it means that content on the website can be based more on natural language, and on the other it means that the website’s overall performance is also key to how it is rated by the search engine.

Having keywords isn’t enough. The website must have intuitive content that the search engine algorithm recognizes as an answer to the search query. Stuffing keywords cannot work anymore.

Content must be valuable and not just voluminous. Before we work out what kind of content is required, let’s first look at the type of searches that people normally do and the intent behind them.

Types of Search Intent Queries

The commonly accepted classification of search intent is as follows:

  1. Navigational Search Intent Queries
  2. Informational Search Intent Queries
  3. Transactional Search Intent Queries

Point to remember: A search query is not a keyword. A keyword, says this article on wordstream, is a Platonic ideal of the search query. It is gleaned from all the searches people are running on a search engine.A search query is the sentence or word that a web user types into the search engine’s search box. It may match the keyword exactly or it may be padded by other words. It is essentially what people type in.

Search queries are important because they determine what the search engine will look for in your website.

Navigational Search Intent Queries

This query is when someone types in “Facebook” or “YouTube” into the search box rather than type the URL into a browser. Google will respond to these queries by listing these websites at the top of the SERP.

Below is an example of a navigational search query.

google search intent


How to target navigational Search Intent Queries?

You have to be a site owner to target navigational queries. A true navigational search query will have clear intent. Your site is relevant only if the user was specifically looking for it.

Although some navigational queries are looking for information on the company, the majority want to be taken to the site immediately. This query likely stems from the fact that people are unsure of the full URL; is it or

The next best thing would be to type “flowersathome” or “flowers at home” into the search box. Thus make sure that you own your website’s navigational query. Your brand and company name should appear in the top organic spot and the top sponsored spot.

Informational Search Intent Queries

These are queries that people type in when they are looking for information about something. They want to know how it works, what it is, or how to make it work.

Wikipedia is at the top of the SERP for more than half of informational searches. Type anything into Google that is somewhat generic and it is likely that the first page you get is Wikipedia.

search intent marketing

While conversational queries or long queries may not always return a Wikipedia page, you have to understand that Wikipedia remains successful as an information provider because it provides basic information on a wide range of topics.

Given the collaborative nature of Wikipedia content and its maintenance, information is not always be perceived as reliable. Therefore as an expert in your field, your website can be put to work to provide the best information on your subject.

Informational Search Intent Queries :

High-quality SEO content that gives valuable information is the best way to target informational queries. If people are looking for “tips for vertical gardens”, you as a seller of vertical garden frames should ensure that you have a blog or a video which provides a list of things to do to maintain vertical gardens.

Some of the content types that best work for targeting informational queries include:

  1. Blogs with tips and lists
  2. How-to videos
  3. Step-by-step guides
  4. Infographics that succinctly illustrates a concept.

Point to remember: You want to position yourself as an authority figure in your business. Your content must inform. It should not become an overt marketing exercise where you are shoving all kinds of information into a single blog piece.

If you are writing about maintenance tips for a vertical garden, provide a list of tips. If the reader finds your information useful, she will automatically go to your service page or contact us page or at least remember your website for future queries.

Transactional Search Intent Queries :

A transactional search query is typically one in which the user is looking to complete a transaction.


Samsung Galaxy s4 buy

<Service provider> Online phone bill payments

Coffee maker purchase online

Used car sell online

Cakes order online

These web searchers are at the business end of the conversion strategy. They are ready to shell out the cash to complete the sale. Local searches like “Denver ice cream shop” are also transactional in nature.

How to target transactional Search Intent Queries?

If you are a seller (or even a buyer, say wholesaler or retailer) then the best way to capitalize on transactional searches is through PPC. Why Pay Per Click you ask, why not organic SEO strategies. Here are some reasons why PPC is better for transactional searches:

  1. These queries are best suited for generating ROI in paid search. Since people are ready to buy, a sponsored ad will generate a response as much as an organic listing.
  2. Transactional SERP typically show a lot of sponsored ads which pushes organic results below the fold. Sponsored ads are a great way to ensure that your SEO strategies work to your advantage.
  3. Google offers options like adding picture of your product in sponsored ads. This means the people are more likely to click on your link.
  4. When you look at commercial searches only, sponsored ads get the maximum number of clicks, sometimes 50% more than organic results. Many search engines don’t distinguish between sponsored and organic results, therefore to be seen as sponsored is are the way to go.
  5. To generate leads and drive sales, AdWords is a cost-effective and scalable option to go with.

Of course for driving overall traffic you would need content driven SEO strategies as well, because 80% of search queries on the internet are of the informational variety. Even as a seller, you would find that online presence is boosted by developing a website that addresses informational search intent as well.

Search Intent based Content Development

One of the findings to emerge with relation to developing content around keywords is that keyword research driven content may not achieve the kind of search results you are looking for.

The content strategy revolving around developing volumes of content for single keywords will not work anymore. Google and other search engines are evolving to become more sentient. A website has to provide its visitors something valuable to read.

Information is no longer about what a website gives, it is more about what a customer wants. If customer wants instructions, if customer wants tips, if customer wants reviews, then all these things must be provided for.

As this article points out, for keyword research to be effective, it must be driven by search intent.

Only if the intent is fulfilled, your website bounce rate will come down.

Creative content strategy using search intent :

As seen by the infant example, a keyword need not even be present in your web page for it to make to the top of the search results. What is needed is that natural connections be made with a keyword and the natural language that you are using in your website.

If people are searching for rubber boots, nothing is stopping you from using the term “gum boots” or “Wellingtons” to your web pages. These words are semantically connected and Google will be able to rank your page as long as your SEO strategy matches the content in strength.

intent based search optimization

Therefore get creative with your content without worrying too much about exact keywords. You need to know what is driving searches but Google’s latest algorithm allows you the freedom of natural language content. Make full use of it.

Create memorable user experience with Search Intent Queries

A website visitor is more likely to remember your website if they were able to reach your website through content like videos or blogs or infographics – the visual experience is key. Therefore, ensure your content strategy is built around user experience.

  1. Develop trust worthy content
    • Provide facts
    • Back up claims with hard data
    • Share your statistics to boost customer confidence
  2. Tell your customer’s story
    • Make them part of your content development strategy
    • Allow them to share their experience with your product or service
    • Give potential customers a way to interact with existing customers
  3. Share your own experiences – both successes and failures
    • Develop content that shares your company’s journey
    • Share insights into your business formation struggle and how you overcame them
    • Share your success stories

The idea is to create content that develops a bond between your business and your customer. Large corporations need little content – their brands speak for themselves. But even they are now sharing content that puts user experience on the forefront.

As a small business owner, you will also be able to capitalize on search intent driven content strategy. A web development company that specializes in content and SEO strategy is your best option for this.

Specialist companies like Colorwhistle provide turnkey services from development to optimization to marketing which means that we are well versed with how the latest search engine algorithms work.

SEO and content strategies have seen remarkable changes over the years. As search intent becomes a driving force for online success, business owners should partner with web development and strategy experts to glean maximum benefits for their brand and their website.

Search Intent based Keyword research

Your SEO keyword research should encompass not just the keywords identified through a study of the searches that are most common in Google but also understand what people intend by these searches.

Here are 3 simple steps to get you started.

  1. Examine the Search Engine Page Results for a set of keywords for your product or service. It will give you a good idea about why people are looking for certain things.
  2. Use analytical tools that are available on Google to understand how competitive these keywords are
  3. Use these analytics reports to understand what kind of search intent you want to target (for example, informational or commercial)
  4. Develop your keyword and content strategy based on that.

All in all, we must acknowledge that the significance of keywords in web content has changed and we must adapt our strategies to the changes or be left behind.