What Does Digital Marketing Agencies Do To Increase Client’s ROI

With the world going digital, you have to tap into digital marketing to effectively promote your product/services.

Digital marketing services also help you keep track of your ROI in real-time which means you can adapt quickly and get results. It is a great equalizer and small businesses benefit from it as much as large corporations.

People like the convenience of accessing an e-commerce store, buying a product, paying the price, booking a cab from any place at any time. This is the reason for digital marketing to grow over all these years.

With the power of social media, ever-adapting Google Search Engine algorithms, user-intent ads, and many more techniques, you can improve your online visibility.

Of course, digital marketing is not done in isolation from traditional marketing. Nowadays traditional marketing has also started featuring digital elements. The next time you see a QR code embedded in a newspaper advertisement, you know that digital marketing is becoming bigger by the day. Even a television or radio ad is not complete without the mention of a website.

To take advantage of these figures, you should hire a digital marketing agency that specializes in SEO, social media marketing, content marketing and just about all the digital marketing fields.

What is a Digital Marketing Agency?

A digital marketing agency provides a wide variety of marketing services all under one roof to businesses who don’t have expertise in digital marketing and the means to have a full-fledged in-house digital marketing team

Here’s an overview of the activities carried out by a digital marketing agency.

Monitor
  • What people are looking for?
  • How often do they look for something?
  • Where do they spend a lot of time?
  • How many sales conversions are there?
  • What content do people like?
Digital media used
  • Internet
  • Mobile apps
  • Instant messaging
  • Podcasts
  • Digital TV
  • Billboards
  • Radio channels
  • Social media
Devise initial strategy mix
  • Social media
  • Content
  • Advertising
  • PPC
  • Messaging
  • Other digital channels
Develop the campaign
  • Content
  • Web Design
  • Graphics
  • Schedules
  • Identify the media
  • Ensure that campaign is ready for all devices, all protocols, and specifications
Run the campaign
  • Who is the user?
  • What is the user following?
  • What does the user do on the internet?
  • Which digital channels users use most for a particular product or service?
  • User location
  • User’s usage of digital media
  • User actions on your website
  • User actions on competitor websites
Ends with
  • Analysis
  • Report
  • Revise and rework campaign if necessary

They are aided in this process by digital marketing managers who liaise on offline elements like print and public relations, work with other departments like sales and HR to ensure that the campaign is in line with company objectives and who are experts in brand development.

Types of Digital Marketing Agencies

1. Full-Service Digital Marketing/Inbound Marketing Agency

Full-service digital marketing agencies offer an extensive set of marketing services and enable your marketing, sales teams to focus on other areas of your business. These agencies will be a great help to small businesses and start-ups that don’t have in-house marketing and sales professionals.

Also, a full-service digital marketing agency will take care of all the digital marketing activities, even large businesses partner with these agencies.

2. The SEO Company

Agencies that specialize in search engine optimization (SEO) help their client’s websites and website content to rank high on search results. They will have specialists in their team to take care of keyword research, website audits, backlink audits, website and blog content, assessment of the quality of your website’s metadata, link building, etc.

Further, a professional SEO company would be experts in making the best use of a variety of data analytics and website developer tools like Google Analytics, Google Search Console, SEM Rush, SEO Moz. As search engines like Google always keep updating their algorithms, these SEO companies will stay updated.

3. Digital Ad (PPC) Agency

Digital ad agencies would be experts in creating attention-getting as well as keyword-rich ads on various digital platforms.

4. Social Media Agency

Social media agencies will assist you in posting frequent updates, advertising about your business, and optimizing your social media accounts. Also, the agencies will offer services related to responding and reacting to customer interactions on social media platforms, influencer outreach for cross-promotion, and affiliate marketing.

5. Digital Marketing Consultant

A digital marketing consultant is a professional that may or may not be affiliated with a digital marketing agency. Digital marketing consultants have a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy.

What Are the Departments in a Digital Agency?

Here’s how it looks.

1. Account Managers/Client Servicing Team

The account managing/client servicing team is one of the important departments in the digital agency as they carry out direct communication with you. They ask for your requirements, coordinate those requirements to other teams, communicate with you about the process, and deliver the solutions back to you.

2. Content Team

Content team is responsible for writing blog posts, website content, nurturing emails and messages, social media posts, digital advertisements, and more. As they convey your brand voice through their magical storytelling concept, they play a vital role in your business growth.

3. SEO Team

The SEO team helps to improve the visibility of your website on the search engine results page. They help to improve and receive both organic & inorganic visibility.

4. Design Team

The design team takes care of the visualization for different elements from blog posts to social media posts, ads, and others that seem appealing to your audience.

5. Development Team

The development team is responsible for building your website. They choose the CMS platform, programming language, and others based on your requirements. Also, they stay updated to implement the latest technologies to your website, social media, etc.

6. Social Media Team

This team is responsible for raising your brand voice on various social media platforms. They take care of creating attractive social media ads, designing your social media profile, and other activities.

7. QA or Quality Analysis Team

This is a very important team that verifies whether all your requirements are met or not. Only after your requirements are best satisfied, your website, social media campaign, or anything would go live.

Most importantly, without the help of one team, the other team cannot withstand as all teams are interconnected with each other. To meet your requirements in the best way, they had to depend on other teams too.

Why Should you Partner with a Digital Marketing Agency?

Digital marketing, unlike traditional marketing, is a continuous activity. Getting your website to the top of the search engine results is just one half of the battle. Keeping it there is continuous work.

Digital marketing agencies employ strategies like SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, and mobile marketing to ensure that your business website and your brands are always visible to the digital customer.

In fact, people want to know your website more than they want to know your telephone number. Basically, they want to know about you even before the first contact is established.

Now that you know the activities involved in digital marketing, you can see why the scope of marketing cannot be managed by a single person. When it comes to traditional marketing, most businesses are happy to hand over the tasks to an advertising agency but take a step backward when it comes to hiring an agency for handling the digital marketing operations.

Digital marketing is not a piece of cake just like writing some blog posts, creating Facebook pages, or others. Also, it’s not a one-time activity but requires continuous effort..

Spending all your time in marketing will make you lose track of the other areas of your business. The best solution for all these issues is hiring an in-house digital marketing team. A digital marketing agency in India can offer comprehensive services that best fit your budget.

Advantages of Hiring a Digital Marketing Agency

Digital marketing sets up a cornerstone for your business in the virtual world. Curating content, posting on social media, advertising on various online platforms, and implementing other digital marketing techniques without the guidance of a digital marketing professional will be daunting.

When you partner with an agency, the team will take care of establishing a unique virtual face for your business on the online channels. Therefore, partnering with a digital marketing agency has become the need of the hour.

Moreover, by taking assistance from professionals, you will have the privilege of experiencing a plethora of benefits.

Based on the opinion of our existing digital marketing clients, we have listed a few advantages that you can leverage by investing in a digital marketing agency.

  1. Can concentrate on running your core business operations
  2. Reduction in the overall cost of hiring, salary package, office setup pricing, and other expenses
  3. Access to implement the latest technologies, marketing tools, and practices
  4. Apply results-driving marketing techniques based on your target users’ behaviors, preferences, and interests
  5. Drive more solutions with a lot of creativity and new perspectives
  6. Meet your digital marketing deadlines on or before time

Ask these 10 Questions Before Partnering with a Digital Marketing Agency

As per the saying, only a crying child gets the milk, only when you ask more questions you will get clarified of all your doubts.

Here, we have listed some questions you have to ask the agency before hiring.

  1. Will you have a designated contact person or project manager?
  2. How often will you be informed about the status of your digital marketing campaign?
  3. Do the owners of the business know the industry?
  4. Who are their clients?
  5. What type of digital marketing services do they offer?
  6. Is there any proof of their success with companies like yours?
  7. Does the firm have a team of qualified specialists?
  8. Does the agency have a significant online presence?
  9. Are there any testimonials on their site?
  10. What do their Yelp or Google reviews say?

Bottom Line

As you can see, a digital marketing expert starts with understanding your business and your target customers gather data about the current state of your business brand in the digital arena.

If you like to take assistance from ColorWhistle, then feel free to contact our team via message or phone +1 (919) 234-5140. We are happy to help you!

Do you have any questions regarding our digital marketing services? Leave your queries in the comments below, we are here to clear your doubts.

How a Digital Marketing Agency in Coimbatore Can Power Your Brand?

Business owners of small- to medium- scale enterprises need marketing services as much as any other business. They are, however, constrained by time and money, something that a digital marketing agency in city like Coimbatore can help you with.

I am tempted to say that an online presence is a cheap and quick way of getting your brand out there but that would not be entirely accurate. A website or a social media page will get you online presence and customers but you still have to deal with competition.

Marketing is a series of activities that are conducted in order to ensure that consumers become aware of your brand of product or service and then actually invest in it.

Fundamentally marketing is a means of staying ahead of the competition. Simply having a website and social media presence will not ensure that your brand will grow or will achieve top presence unless:

  • You have a large offline network of people who can do word-of-mouth marketing for you
  • You don’t plan to expand your sales outside your town/city
  • You don’t need more patronage than what you already have

If, however, you have big plans for your small business then working with digital marketing agency can help your brand rise to the top quickly and surely.

Keeping first things first, though, let us understand what digital marketing is and how it helps with brand recognition.

What is Digital Marketing?

Digital marketing agency helps you with the promotion of services and products via electronic media. Unlike traditional marketing channels, digital marketing has the advantage of being able to provide information quickly regarding what works in a campaign and what doesn’t.

Digital media has become a commonplace phenomenon and people are becoming used to getting information as quickly as they search for it. Gone are the days when marketing told consumers about a product and consumers had to accept whatever the message was.

The widespread use of digital media has ensured that consumers now know more about the product, the brand and the company from their peer groups than from targeted marketing.

Website's Role in Digital Marketing

Your business website is typically front and center of your digital marketing strategy. It is the “front of your house” so to speak. It is also the tool that gets promoted the most when promoting your brand.

Great web design, user experience, and using analytics can help you get more performance out of your digital marketing campaign. A web design agency in India is well equipped to make your website a formidable asset in your digital marketing campaign.

Web design agencies in India and around the world specialize not just in creating a beautiful website for you but also in making sure that your website gets picked up by the search engines for consumer searches.

Systematic SEO techniques help to get websites into top ranking. SEO activity is driven by the information that can be gathered from your website.

A website captures a lot of information ranging from who is logging in to where they are logging from to what they are doing on your website. In fact a well designed website captures more consumer behavior data that even social media analysis can provide.

SEO experts make use of the web analytics available to understand what is going well with your website and what isn’t and make changes or enhancements accordingly.

Responsive websites that offer a memorable user experience also help to keep the consumer engaged with your website. It is seldom the case, however, that a person coming to a website will immediately make a purchase.

Most of the time, consumers browse the website trying to identify all your services and products that match their requirement. So how to get them to make a purchase?

You will have to engage with them more via digital media and develop a digital marketing campaign that not only brings consumer to your website but also ensures that a sale conversion happens.

Digital Marketing Channels

Digital marketing typically is done via a variety of channels like web, mobile, mail, point of sale, and has become a preferred means of marketing because of the extensive digitization of businesses throughout the world.

The internet is a proliferate digital marketing channel as is the mobile device channel. Both these channels are growing exponentially as internet connectivity makes inroads into more and more geographic locations.

Wireless technology has made it possible to access the internet anywhere at any time. Mobile phones have now become digital channels as well, mini computers almost which allows for businesses to contact consumers via their mobile phone connection itself instead of waiting for internet connection.

Digital marketing brings your brand closer to your consumer than traditional marketing channels. A internet marketing agency can help in developing the brand connection.

Digital Marketing & Branding

Like any marketing campaign, the end objective of digital marketing is also to create a brand that people invest in.

The brand could be your company as a whole or a specific product or service that you are offering. Either way, like traditional marketing, digital marketing is essential to develop a brand presence online.

The brand is critical to a business, because it has more recall value and more immediate connection with consumer consciousness. In the minds of consumers, a Benz will always be a car, Omega is always a wristwatch, Dell is always a computer, Nokia is always a mobile phone.

It doesn’t matter if the company makes other products or offers other services, consumers associate a brand with the company and the quality of the product. Therefore developing a brand for your business is essential.

Brand Development

Brand development is done by bringing the brand to the consumer’s attention via advertising and promotions. In digital marketing the advantage is that a campaign can be created to reach only those people who may have use for your brand.

For example if you are in the business of retailing ready-to-wear menswear, then you will be able to target consumers who spend a significant amount of their digital time buying menswear online or offline or even visiting websites and stores that feature menswear.

You may develop and email or SMS campaign that informs these consumers about your brand and the promotional offers that your company is advertising.

Instantly the customer is aware that such a brand exists and because it is related to a recent activity that they were engaged it, the recall value is higher as well.

Also, by sending an SMS or an email you ensure that they can always get back to the message by a few clicks on their mobile device. How interactive and convenient you make the campaign will determine how closely consumers associate with your brand.

Tapping into the digital marketing sphere does present several advantages in your quest to developing a successful marketing campaign.

Advantages of digital channels for marketing

Digital marketing has become more common as the technology has grown and become available. Compared to traditional channels, which still has a wider reach (for example television, newspapers, word-of-mouth), digital channels have distinct advantages.

Businesses should leverage these advantages:

  • They are relatively cheap
  • The return on investment is typically higher
  • Allows the consumer to interact with the business
  • Is easy to develop customer relationships
  • Campaigns can be easily customized based on data
  • Campaigns can be highly targeted which further reduces cost

Of course the very nature of the advantages can pose challenges for businesses:

  • Different channels mean different protocols, different consumption. Therefore campaigns have to be customized more and more.
  • Channels are cheap, therefore your competitors are also leveraging these channels. More competition could mean pricing can become tricky.
  • Consumers leave behind a lot of data and it takes intensive work to make sense of the data enough to utilize it to make a successful campaign.

These challenges can be turned into your favor if you get the right partner in your marketing campaign. A web design agency like ColorWhistle that also provides digital marketing services and operating in a city like Coimbatore helps address your concern about cost and time.

What digital marketing agencies do to get your brand to the top?

They focus on the key elements of a successful digital marketing campaign, namely:

  • Focus on responsive websites: Developing a responsive website is essential because more than 90% of digital engagement is via mobile devices.
  • Leverage the mobile advantage: Developing a campaign that engages the consumer through mobile apps and mobile interaction.
  • Continuously evaluate the campaign: Keep track of how the consumer is responding to the campaign and make adjustments as required.
  • Make use of available data: Use all possible data to understand what works for a campaign and what doesn’t to develop a campaign that creates impact on the consumer.
  • Make use of email and content marketing: Consumers respond to content marketing. Well crafted email marketing campaigns get as much as 65% response according to this Forbes article. Blogs are the content of choice for engaging with consumers.
  • Getting organic search rankings: Engaging in correct SEO activity ensures that your website ranks on organic search results and gets more traffic from consumers.
  • Effective social media marketing: This is an important component of digital marketing because it lets you get qualitative feedback from consumers which helps modify not just the campaign but the product/service and the brand itself.

You can see here that a small business digital marketing agency is an effective means of making your mark in the highly competitive digital branding world.

Conclusion

An agency that provides a range of services from web design to web development to SEO to all other digital marketing services is the ideal choice because everything gets done in a single space.

It ensures that the agency is fully connected with your brand throughout. Here are some resources that will help you if you are still wondering if outsourcing is the path for you:

Keep a short list of agencies and talk to all of them before you choose your partner. Digital marketing company like ColorWhistle are happy to provide free consultation do contact us.

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