What does a digital marketing agency do?

That is probably the question in your mind when you read a blog that says you need to start thinking about digital marketing for your firm and that your best bet is to get a digital marketing agency to do it.

As you read agency, you think cost.

You are not wrong, see? There is a cost associated with any operational decision that you will make for your business. What matters is how cost effective your decision is.

In the last post, I wrote about what is digital marketing and how it makes the difference for your business. But it still probably didn’t answer your question as to what a digital marketing company does.

What is Digital Marketing ?

Digital marketing is the marketing strategy that you employ for promoting your business through digital media channels.

The biggest difference from traditional marketing is that you can actually very easily track the results of a digital campaign and thus enables you to modify your strategy as required.

Monitor:

  • What people are looking for
  • How often they look for something
  • Where do they spend a lot of time
  • How many sales conversions are there
  • What content people like
  • What content of yours people are returning to read

Digital media used :

  • Internet
  • Mobile apps
  • Instant messaging
  • Podcasts
  • Digital TV
  • Billboards
  • Radio channels
  • Social media

Digital Marketing Statistics :

According to a post by digital marketing expert Neil Patel, some digital marketing statistics will make you sit up and take notice. There is a huge potential and market here that you may end up missing if you don’t get on the wagon now.

33% CMOs say that digital marketing will account for 75% of marketing spend in a few years

Traditional advertising outlets are all well and good but with the world going digital, you have to tap into the reach of digital marketing to be effectively promoting your product.

Digital marketing services also helps you keep track of your ROI in real time which means you can adapt quickly and get results.

It is a great equalizer and small businesses benefit from it as much as large corporations. Some trends that can be expected in the near future include:

  • 50% of marketing budgets will be aimed at mobile marketing
  • Marketing campaigns will be run in real time
  • Marketing budgets will increase for digital and possibly reduce for traditional media

Close to 90% of internet users have smartphones

This means that if your website isn’t yet responsive or if you still don’t have a mobile device marketing strategy, you are missing out on a whole set of customers.

You may be losing money even as you read this.

People like the convenience of accessing the web on a mobile device at any time, at any place. They are using it for everything from transferring money to booking a cab to video conferencing with colleagues.

Businesses have to recognize that if your campaign isn’t mobile, it will most likely not get picked up.

Did you know? Almost 70% of internet users will not read a mail that is not optimized for mobile

The power of social media and the ever adapting Google search engine algorithm is the reason that digital marketing will see such a rise over the years.

Ads are becoming more and more targeted based on user activity which increases the chances that your ad will get picked up.

More spending is expected on social media advertising because, well, everyone is on it and the ads actually cost quite less when compared to Google Ads even.

Also because you can refine your targets so much, your ROI is bound to be higher with social media marketing.

Search Engine Display ads are projected to exceed $45 billion in spending in the next 2 years

To take advantage of these figures, you should hire a digital marketing agency that specializes in SEO, social media marketing, content marketing – just about all the digital marketing fields.

What does a digital marketing agency Do?

First off, let me tell you, there is a lot of analysis involved. Google and several other companies have provided free and premium software to help track not just who are visiting your website but also what they are doing on it, how long they stay and what makes them leave.

All this data is like a gold mine to a digital marketer.

And like a miner, a digital marketer sifts through all the millions of data points to create a comprehensive picture for the client to understand and to design a digital marketing strategy that will work.

Work of a Digital Marketer :

A digital marketer is different from traditional marketing executives in that she does most of this data collection and monitoring herself.

Typically this is what a digital marketer does to run your digital marketing campaign:

  • Gather data
  • Analyze
  • Devise initial strategy mix
    • Social media
    • Content
    • Advertising
    • PPC
    • Messaging
    • Other digital channels
  • Develop the campaign
    • Content
    • Web Design
    • Graphics
    • Schedules
    • Identify the media
    • Ensure that campaign is ready for all devices, all protocols and specifications
  • Run the campaign
  • Perform SEO activities
  • Actively work on content to promote brand
  • Track the campaign
  • Monitor results
  • Measure KPIs
  • Gather ‘big’ data
    • Who is the user
    • What is the user following
    • What does the user do on the internet
    • Which digital channels users use most for a particular product or service
    • User location
    • User’s usage of digital media
    • User actions on your website
    • User actions on competitor websites
  • Analyze
  • Report
  • Revise and rework campaign if necessary

They are aided in this process by digital marketing managers who liaise on offline elements like print and public relations, work with other departments like sales and HR to ensure that the campaign is in line with company objectives and who are experts in brand development.

As you can see, a digital marketing expert starts with understanding your business and your target customers. Then she gathers data about the current state of your business brand in the digital arena.

From there onwards, more analysis follows based on which the campaign mix and schedules are decided.

What we do in Digital Marketing :

Digital marketing, unlike traditional marketing is a continuous activity. Getting your website to the top of the search engine results is just one half of the battle. Keeping it there is continuous work.

Digital marketing agencies employ strategies like SEO, Search Engine Marketing, Social Media Marketing, Content Marketing, and Mobile Marketing to ensure that your business website and your brands are always visible to the digital customer.

Of course digital marketing is not done in isolation from traditional marketing.

Now a day’s traditional marketing has also started featuring digital elements – the next time you see a QR code embedded in a newspaper advertisement, you know that digital marketing is becoming bigger by the day. Even a television or radio ad is not complete without the mention of a website.

In fact, people want to know your website more than they want to know your telephone number. Basically they want to know about you even before first contact is established.

Digital Marketing Agencies – The Growing Importance

Now that you know what all activities are involved in digital marketing, you can see why the scope of the marketing cannot be managed by a single person.

When it comes to traditional marketing, most businesses are happy to hand over the task to an advertising agency but hesitate when it comes to digital marketing.

What I find is that people assume that because anything can be done on the internet, they themselves can manage the marketing bit also. Maybe write some blogs, create a Facebook page – but as you can see, it is hardly a one-time activity.

Continuous work is needed and different expertise is required.

Digital Marketing Agencies Improve your Business :

If you spent all the time in marketing, who will take care of your business?

You could hire someone in-house, but as you can also see there are many elements to digital marketing right from website design, to app development, to content writing, to SEO. These tasks are seldom done by a single person alone.

A digital marketing agency in India and elsewhere offers comprehensive services and is cost effective because you pay much less for a variety of personnel than what you would be paying if you hired all of them full time.

Digital Marketing companies Improve your Brand Recognition :

If you are worried that a digital marketing company won’t prioritize your brand, don’t worry.

For an agency every client is important and teams are dedicated for accounts ensuring that all clients get equal attention.

Also digital agencies work more easily with traditional marketing agencies due to the business networks that they maintain and can get you better rates as well.

Marketing is an essential part of your business and a digital marketing agency like Colorwhistle helps you achieve success in a cost effective manner.

If you are still thinking if you should or should not hire a digital marketing agency, here are some pros and cons of digital marketing agency that might help you make up your mind.

Do you think it is feasible for digital marketing agencies to expand their services to include traditional marketing services as well?

Pros and Cons of Outsourcing Digital Marketing

Have you heard about digital marketing?

The answer will be a unanimous, yes. However, if you have never heard of such a term, you might be living under a rock.

Digital marketing is probably, the latest type of marketing in the world. Of all the avenues that are available for a marketer, it is the one that can have a far reaching impact on the customers. No matter, who you are, it is important for you to have a presence in the digital world. The importance of digital marketing are many and varied.

Pros and Cons of Outsourcing Digital Marketing

If you are a budding enterprise, it is imperative that you have a wide appeal and presence in the digital world. The online presence and a credible website are very important for the businesses in the digital age. If you do not exist in the World Wide Web, you simply do not exist to the world.

The biggest mistake that many businesses do is to have a poorly built website. A website is the face of your company and you cannot afford to have a substandard website. It is always better to employ professional service of Web Design in India and by the company for doing the web development works of your company.

Outsource small business digital marketing services to an expert for you business until you reach  your goals .

Another grave mistake committed by many entrepreneurs is that they think an occasional Facebook post or a Tweet is all that it takes to build a brand online.

Importance of digital marketing

At a juncture when the majority of business transactions and financial transactions taking place either in the digital way or through the usage of internet, it is important that you have a credible presence in the internet. This makes the need for digital marketing of businesses more than ever.

While, it is important for you to have a huge online presence, it is not possible for everyone to spend time in creating and maintaining the image of your brand on the internet. This is where the digital marketing companies come into play. Today, there are professional marketing agencies that specialize in the digital marketing, similar to the web design  company and web development company that creates website for you. You can easily outsource the work of marketing in the digital world to these companies and be relieved of your burden. This simple act can save you a lot of time in the short run and help you to concentrate on your core strengths of running the business.

Moreover, in the long run, it can help you to have a strong brand identity in the digital world. As of every coin, even outsourcing digital marketing work has both advantages and disadvantages.

Cons of outsourcing digital marketing to your company

As a company and as a brand you might have to face the following challenges when you outsource the digital marketing of your company.

  • Firstly, you might lose the personal touch in the marketing activities done on behalf of your company. If you are perfectionist, which many entrepreneurs are, you might have to face a lot of initial internal inhibitions in you. However, it is for the greater good of your company and hence, the sooner, you get over these insecurities and inhibitions, the better it is for the company and you.
  • Secondly, the brand identity might get diluted. There will always be a difference in the work that you do for you and what others do on behalf of you. An employee of a digital marketing agency will not share the same passion and idea for your company. This is why, you should properly communicate about your idea about the brand and what you need your social media posts should convey, to the concerned people while outsourcing digital marketing.
  • Thirdly, when you are changing the agency frequently, the brand image of your company will lack consistency. So, you have to make sure that you employ one agency for a long time. This can ensure the consistency in the brand image.
  • It is also not easy for you to change the marketing campaigns every now and then as it is being done by an external agency. This is why, it is always better for you to sit and plan the marketing strategy and campaigns of your business, together with the agency.

There are some other disadvantages of outsourcing digital marketing activities for creating and building your brand identity. Having said all these disadvantages, it is important for you to understand the advantages of using a professional marketing agency.

Pros of outsourcing digital marketing

Digital marketing is a whole new play field and it is not similar to the conventional marketing. There is a need for a holistic approach towards marketing which will give a professional outlook toward your brand and at the same time make it personal for your customers.

This is one of the most important reasons why, many companies are unable to exploit this new and great media to their advantage. You cannot afford to make the mistakes others in your industry are making.

  • Firstly, a professional agency that specializes in digital marketing will know what to do and how to do. As their staff are more experienced in this type of marketing, it makes them better equipped to take care of the marketing for your company.
  • Secondly, it frees up a lot of crucial time for you. You can concentrate on the core strengths of your company as a business entity. This will ensure that the job is not only done efficiently but also effectively.
  • Thirdly, the results of hiring a professional internet marketer can be seen in the rising popularity of your brand among the netizens. This will translate to a higher number of business enquiries and an exponential rise in the sales of your company.
  • Just as hiring a web design and web development company reduces the designing cost for you, the advantages of hiring a marketing agency for digital marketing are low cost and cost effective solution. Instead of hiring a full time staff for you, you can get the job done in a fraction of the cost without compromising on the quality of the work. Keep in mind that there are pros and cons of outsourcing and in-sourcing. So create a list of your needs before making a choice.

In short the advantages of outsourcing digital marketing to digital marketing agency can be huge, if you know how to leverage these advantages properly.

How a digital marketing agency in Coimbatore can power your brand ?

How a digital marketing agency in Coimbatore can power your brand presence to the top

Business owners of small- to medium- scale enterprises need marketing services as much as any other business. They are, however, constrained by time and money, something that a digital marketing agency in city like Coimbatore can help you with.

I am tempted to say that an online presence is a cheap and quick way of getting your brand out there but that would not be entirely accurate. A website or a social media page will get you online presence and customers but you still have to deal with competition.

Marketing is a series of activities that are conducted in order to ensure that consumers become aware of your brand of product or service and then actually invest in it.

Fundamentally marketing is a means of staying ahead of the competition.

Simply having a website and social media presence will not ensure that your brand will grow or will achieve top presence unless:

  • You have a large offline network of people who can do word-of-mouth marketing for you
  • You don’t plan to expand your sales outside your town/city
  • You don’t need more patronage than what you already have

If, however, you have big plans for your small business then investing in a working partnership with a digital marketing agency can help your brand rise to the top quickly and surely.

Keeping first things first, though, let us understand what digital marketing is and how it helps with brand recognition.

What is digital marketing?

Digital marketing agency helps you with the promotion of services and products via electronic media. Unlike traditional marketing channels, digital marketing has the advantage of being able to provide information quickly regarding what works in a campaign and what doesn’t.

Digital media has become a commonplace phenomenon and people are becoming used to getting information as quickly as they search for it. Gone are the days when marketing told consumers about a product and consumers had to accept whatever the message was.

The widespread use of digital media has ensured that consumers now know more about the product, the brand and the company from their peer groups than from targeted marketing.

The role of the website in digital marketing

Role of the website in digital marketing
Role of the website by digital marketing agency

Your business website is typically front and center of your digital marketing strategy. It is the “front of your house” so to speak. It is also the tool that gets promoted the most when promoting your brand.

Great web design, user experience, and using analytics can help you get more performance out of your digital marketing campaign. A web design agency in India is well equipped to make your website a formidable asset in your digital marketing campaign.

Web design agencies in India and around the world specialize not just in creating a beautiful website for you but also in making sure that your website gets picked up by the search engines for consumer searches.

Systematic SEO techniques help to get websites into top ranking. SEO activity is driven by the information that can be gathered from your website.

A website captures a lot of information ranging from who is logging in to where they are logging from to what they are doing on your website. In fact a well designed website captures more consumer behavior data that even social media analysis can provide.

SEO experts make use of the web analytics available to understand what is going well with your website and what isn’t and make changes or enhancements accordingly.

Responsive websites that offer a memorable user experience also help to keep the consumer engaged with your website. It is seldom the case, however, that a person coming to a website will immediately make a purchase.

Most of the time, consumers browse the website trying to identify all your services and products that match their requirement. So how to get them to make a purchase?

You will have to engage with them more via digital media and develop a digital marketing campaign that not only brings consumer to your website but also ensures that a sale conversion happens.

There are several digital channels via which you can run your campaign.

Digital marketing channels

Digital marketing typically is done via a variety of channels like web, mobile, mail, point of sale, and has become a preferred means of marketing because of the extensive digitization of businesses throughout the world.

The internet is a proliferate digital marketing channel as is the mobile device channel. Both these channels are growing exponentially as internet connectivity makes inroads into more and more geographic locations.

Wireless technology has made it possible to access the internet anywhere at any time. Mobile phones have now become digital channels as well, mini computers almost which allows for businesses to contact consumers via their mobile phone connection itself instead of waiting for internet connection.

Digital marketing brings your brand closer to your consumer than traditional marketing channels. A internet marketing agency can help in developing the brand connection.

Digital marketing and branding

Digital marketing and branding
Digital marketing and branding

Like any marketing campaign, the end objective of digital marketing is also to create a brand that people invest in.

The brand could be your company as a whole or a specific product or service that you are offering. Either way, like traditional marketing, digital marketing is essential to develop a brand presence online.

The brand is critical to a business, because it has more recall value and more immediate connection with consumer consciousness. In the minds of consumers, a Benz will always be a car, Omega is always a wristwatch, Dell is always a computer, Nokia is always a mobile phone.

It doesn’t matter if the company makes other products or offers other services, consumers associate a brand with the company and the quality of the product.

Therefore developing a brand for your business is essential.

Brand development is done by bringing the brand to the consumer’s attention via advertising and promotions. In digital marketing the advantage is that a campaign can be created to reach only those people who may have use for your brand.

For example if you are in the business of retailing ready-to-wear menswear, then you will be able to target consumers who spend a significant amount of their digital time buying menswear online or offline or even visiting websites and stores that feature menswear.

You may develop and email or SMS campaign that informs these consumers about your brand and the promotional offers that your company is advertising.

Instantly the customer is aware that such a brand exists and because it is related to a recent activity that they were engaged it, the recall value is higher as well.

Also, by sending an SMS or an email you ensure that they can always get back to the message by a few clicks on their mobile device. How interactive and convenient you make the campaign will determine how closely consumers associate with your brand.

Tapping into the digital marketing sphere does present several advantages in your quest to developing a successful marketing campaign.

Advantages of digital channels for marketing

Digital marketing has become more commonplace as the technology has grown and become available. Compared to traditional channels, which still has a wider reach (for example television, newspapers, word-of-mouth), digital channels have distinct advantages.

Businesses should leverage these advantages:

  • They are relatively cheap
  • The return on investment is typically higher
  • Digital channels like social media enable digital version of word-of-mouth or “sharing” which reaches more people at a time than traditional word-of-mouth
  • Allows the consumer to interact with the business
  • Is easy to develop customer relationships
  • Consumer responses are easier to track
  • Reaches consumers speedily and efficiently
  • Campaigns can be easily customized based on data
  • Campaigns can be highly targeted which further reduces cost

Of course the very nature of the advantages can pose challenges for businesses:

  • Different channels mean different protocols, different consumption. Therefore campaigns have to be customized more and more.
  • Channels are cheap, therefore your competitors are also leveraging these channels. More competition could mean pricing can become tricky.
  • Consumers leave behind a lot of data and it takes intensive work to make sense of the data enough to utilize it to make a successful campaign.

These challenges can be turned into your favor if you get the right partner in your marketing campaign. A web design agency like ColorWhistle that also provides digital marketing services and operating in a city like Coimbatore helps address your concern about cost and time.

What digital marketing agencies do to get your brand to the top?

They focus on the key elements of a successful digital marketing campaign, namely:

  • Focus on responsive websites: Developing a responsive website is essential because more than 90% of digital engagement is via mobile devices.
  • Leverage the mobile advantage: Developing a campaign that engages the consumer through mobile apps and mobile interaction.
  • Continuously evaluate the campaign: Keep track of how the consumer is responding to the campaign and make adjustments as required.
  • Make use of available data: Use all possible data to understand what works for a campaign and what doesn’t to develop a campaign that creates impact on the consumer.
  • Make use of email and content marketing: Consumers respond to content. Well crafted email marketing campaigns get as much as 65% response according to this Forbes article. Blogs are the content of choice for engaging with consumers.
  • Getting organic search rankings: Engaging in correct SEO activity ensures that your website ranks on organic search results and gets more traffic from consumers.
  • Effective social media marketing: This is an important component of digital marketing because it lets you get qualitative feedback from consumers which helps modify not just the campaign but the product/service and the brand itself.

You can see here that a small business digital marketing agency is an effective means of making your mark in the highly competitive digital branding world.

An agency that provides a range of services from web design to web development to SEO to all other digital marketing services is the ideal choice because everything gets done in a single space.

It ensures that the agency is fully connected with your brand throughout. Here are some resources that will help you if you are still wondering if outsourcing is the path for you:

Things to consider when outsourcing web design
Pros and cons of outsourcing digital marketing components like SEO

Keep a short list of agencies and talk to all of them before you choose your partner. Digital marketing company like ColorWhistle are happy to provide free consultation as well.

Get the right online marketing services and see the difference it makes to your online presence and sales.