What is Google Tag Manager (GTM)?

Google Tag Manager is a simple tool that helps us to track the goals, events, and conversion without disturbing the website. It gives us flexibility. Without much dependency of the web developers, this can be achieved by even a non-developer. Isn’t that cool?

So here we go, let’s discuss about the Advantages, Features and much more about Google Tag Manager. Understanding GTM will help any Digital Marketing Agency improve their client’s website performance and tracking events..

Why you want to use Google Tag Manager?

Though we are using the analytics to track our audience, Google tag manager provides you the accurate result by adding Google Analytics (GA) code in GTM instead of adding it in web pages. It has the option of adding the tags with different modules that we are using in day today life: to track the visitors, enquiry and conversions.

GTM gives us option to track events also from third party; it has features of tracking specific page, or click event that want us to track.  To see the tag that is available in GTM, you can login with Gmail and view the tags that are available in GTM.  Listed are a few options that GTM gives us:

  • Universal Analytics – Google Analytics
  • Classic Google Analytics – Google Analytics
  • AdWords Conversion Tracking – AdWords
  • AdWords Remarketing – AdWords
  • DoubleClick Floodlight Counter – DoubleClick
  • DoubleClick Floodlight Sales – DoubleClick
  • Google Optimize – Google Optimize
  • Google Surveys Website Satisfaction – Google Surveys

Here are a few reasons to use Google Tag Manager

  • Improves the website speed,
  • Maintains high security,
  • Extremely flexible for non developers,
  • Debug options,
  • Version can be controlled and it has a log that asks every time you publish the changes and creates a history for the actions made on the website or webpage.

Options used in GTM:

  1. Tag firing option: We can control the tag how it can be triggered in a web page. It can be viewed in the advanced settings of tag definitions in a web container. You can select any of these following like unlimited, once per event, and once per page.
  2. Preview option: Preview option is used to check the added content live on the webpage and it can be changed if the preview highlights issues. That said we can fix the issues immediately.
  3. Adding Custom HTML: There is an option in GTM to add custom html.It can be used in the scripts for adding any third party websites to track the events in your website.
  4. Custom Image Tag: It helps you to manage your image with custom trigger and parameters.

To learn more and work with Google Tag Manager implementation, Contact us. We will help you get through the difficulties you face with the CTM or Digital Marketing as a whole. Please leave your comments below on your experience with GTM if any and how it helped you boost your websites performance.

Guide to Digital Marketing with E-Book Reference


As digital marketing consultants we are constantly looking out for techniques and references which help to know the latest updates, blogs, ideas and tools.

At, ColorWhistle we have regularly go through all these websites for digital marketing purposes and thought of sharing them with you.

Guide to Digital Marketing References

SEO Service

seo services

On Page Ranking Factors


Moz.com is the best blog to learn all the new techniques of On-Page optimization.
Website: https://moz.com/learn/seo/on-page-factors

Off Page Ranking Factors


Moz.com is a great place to start understand what you need to take care of in off page listing.
Website: https://moz.com/blog/21offpage-seo-strategies-to-build-your-online-reputation

Search Engine Algorithm Update

Search Engine Algorithm is defined as a set of rules by search engine to track your website that has the quality of satisfying user’s expectation through relevancy, on page factors, off page factors by resulting SERP.

Search Engine Algorithms Update


Search Engine Land is one of the most well known blog for the search engine algorithm, which gives you an immediate update to all the algorithms. Search Engine Land also gives you the option for Guest Blogging for all the end users in and around the world. Every Digital Marketing Agency should be aware about the things that happen around the algorithm updates.
Website: http://searchengineland.com/library/google/google-algorithm-updates

Google Search Techniques

Searching in Google for backlink indexing, competitor analyse, local SEO search is also one of the Digital Marketing Technique which will be useful for all SEO analysts, online marketing agency and it will help all end users also.

Google Search Techniques

How to Search keywords on Google

Explicit Phrase

If you are searching in Google for specific item or product details, use “” into the Google search box while searching it, this will help you get a better result for the given word.


Exclude words

If you are in need of searching any specific service or product and you want to avoid other brand product or service with reference to, please add the hyphen (-) symbol before the word you want to exclude.

Exclude words

Related Search

If you want to find a website that is relevant to any specific industry use the keyword “related:audi.com” in Google search, you will find the website to the relevant brand, in your search results.

Related Search


SimilarWeb is a website that helps you to identify the similar website to the one you enter and results with details like website traffic, monthly visits, user engagement, referrals and so on. This Digital Marketing technique is helpful for understanding how a competitor site is performing and is useful for a internet marketing agency.
Website: https://www.similarweb.com/

Google SERP Rank Tracking

Searching in Google for your keyword ranking is one of the biggest challenges for each and every Digital Marketing Agency to target their niche industry and reach the #1 position in Google search. Here are the blogs and tools for your reference.

Google SERP Rank Tracking


SERPs.com is one of the top most players in this digital marketing industry. SERPs provide you the ideas and update which helps you to reach the position of #1 in your industry.
Website: https://serps.com/blog/


SERPs provides you the free version to track your keyword position in search engine. If you are in need of tracking for more than 500 keywords use their pricing option and buy the best option and make your productive results and achieve the client satisfaction.
Website: https://serps.com/tools/rank-checker/

Social Media Marketing

Social media marketing is the process of using social media platforms to target the end user to buy the product or service. Given the blog reference and automation tools to use the social media marketing and stay update with your audience.

Social Media Marketing


HubSpot.com gives you wide range of social media marketing details in each blog update to follow up the trends that has been ensured before sharing this content.
Website: https://blog.hubspot.com/marketing/topic/social-media


Tools designed for digital marketing agencies to help your client to understand the progress that happening in and around their social media.
Website: Dlvrit.com, Buffer.com, Hootsuite.com

E-Mail Marketing

E-Mail Marketing is the method of reaching your audience commercially to promote your product or service and impressing each people personally and setup the Call-To-Action to bring users to your website. It is also one of the best automation tool and to see live what’s happening around your campaign. It is one of the best techniques to a Digital Marketing Company.

E-Mail Marketing Techniques


HubSpot.com gives you the guidance and ideas to setup and run the E-Mail Marketing to track the campaign, schedule the campaign and lots of digital marketing tips.
Website: https://blog.hubspot.com/marketing/topic/email-marketing


MailChimp.com is the best platform to put your ideas and thoughts and reach the maximum audience in your industry and they proved by connecting around 15 million globally to sell more stuff.
Website: https://mailchimp.com/

Website Performance Check

Website Performance is part of On-page technique, loading your website in few seconds and makes the end user happy. Each and every Digital Marketing Agency follows up with this Website for their website solutions.

Here are the blog updates and tools for the improvements of your website performance.

Website Performance Check


GTmetrix.com helps you in website performance analysing and reporting to improve it. Each and every part of the website matters.

For Example:

Website page size, css files, js files, images. Here GTmetrix helps you in solving the performance issues, follow GTmetrix blog and stay update on your website performance.
Website: https://gtmetrix.com/blog/


GTmetrix is an impressive performance checker tool. Type your website in analyze tool and let the results come up to fix the issue with recommendations.
Website: https://gtmetrix.com

Content Marketing

Content marketing is one type of digital marketing services which helps you to reach the audience by publishing and sharing the content online, it can be promoted in different forms such as Article Writing, Press Releasing, Blog Writing and Guest Blogging techniques.

Here is the blog update of content marketing that converts traffic to lead to your niche.

Content Marketing

Blog Ref to Content Marketing

Hubspot.com provides you the variety of blogs ideas and tips to improve the authority of your website. In that content marketing is also one of the methods to improve the quality and authority of your website. There is a popular saying, “Content Marketing Is King”.

This is because content helps you in, Opportunities; Encourages engagement; Generate New Leads and Sales; Add Values to projects; Increase Traffic. You can follow the blog update of Content marketing from the following reference.
Website: https://blog.hubspot.com/marketing/topic/content-marketing

This digital marketing technique has been used and still being used by our team on a daily basis. It acts as fuel for our work. Hope you liked it.

More yet to come on regular basis, bookmark this page for feed update and receive notifications to enjoy the updates of “Guide to Digital Marketing”.

We ColorWhistle, expect you all to share, like and comment on your ideas to make this blog a better one.


Why You Need A Website For Your Business?

Even if you’re not selling anything, having a website for your business is essential.

One of the most important and frequently asked questions by many is

“My business is very small, not more than three employees, and we don’t sell anything online. Do I need a website?”

The answer to this question is, yes.

If you have a business, you should have a website. If you don’t have one, you’re losing business to others that do have one.

Also, don’t quickly come to a conclusion that your product can’t be sold online. Millions of shoppers are online, purchasing everything from books to real estate to natural gas. You would have only begun to imagine it, but someone may have already figured out how to sell it online.

Reasons to Have Website for your Business

You stop being invisible

People use internet like they used phone book years ago. Having a website for your business is like putting your name in the new age phone book.

Website communicates 24*7 with prospective clients

Even if you aren’t at work, your website will be. Customers can know about your business at their convenience. It is better than passing business cards to thousands of people.

Boost your online visibility

Getting found in a crowded market space is a challenge. By having a website for your business, you can increase online visibility and differentiate yourself from competitors.

Give you opportunity for data collection

Getting people to give information (e.g. email) through a website can be easy as opposed to physically handing it over on a piece of paper.

Medium to showcase your work and to keep customers informed

No matter the type of business you do, through a website you can showcase your expertise and demonstrate your work in a unique way.

Increases the effectiveness of advertising

Having a website for your business gives you an automatic internet presence and improves online marketing efforts like blogging and SEO.

Save time

Through a website, you can send emails and proposals, answer inquiries quickly.

Benefits of having website for your business

Having a website for your business does not mean that you must put all your efforts into selling online. You must at least have a web presence so that potential customers and investors can quickly find out about your business.

That said, if you want to be taken seriously, it’s not enough if you just have a website for your business. You must have a professional website.

What is a professional Business website?

A professional website is like a combination of multi-dimensional talent. It will invite people in, convince them to linger for a longer time, and make them take action. A great website can act as a marketing tool, communication platform, contributing your expertise, and a medium for branding.

Many consumers search a product/service online before making a purchase. Your website may the best thing at your disposal to make a good first impression on a buyer.

If your website looks like it was designed in MS paint, your chances of making a good impression will be lost. With a well–designed professional website, your small business can portray the professionalism of a large company.

To summarize, you need a website for your business, and it is easier to get one. It is a marketing investment that cost you one time and continues to pay you back till your business lives.

If you are looking for ways to make your business successful, getting a website should be your top priority.

Here is an infographic that sums up the entire post with some additional statistics.

Why Businesses Need Website Infographic by ColorWhistle


Ready to grow your business online? Contact us to know how we can create a perfect website for your business.