Top Web Design & Development Companies in Singapore

After looking into the top web design agencies in Canada and USA, this week we head into Asia to look at some of the top web design agencies in Singapore.

For a country that is smaller than many cities in the US or Canada or India, Singapore has quite a few standings to its name.

It is the second busiest container port, the third-largest oil refining and trading center, third-largest foreign exchange market, third largest financial center and the most technology ready country.

The last means that it is no surprise that the small nation is home to a host of well-reputed web design agencies in Singapore.

Top Web Design Companies In Singapore

For this round up on top web design companies in Singapore, We have chosen agencies that featured on the first page in Google SERP in organic search results and also agencies that have been awarded ranks by other independent authorities.

Please note: the numbers on the list are not reflective of ranking

1. Oasis

They offer services for:
  • Web design
  • Web development
They specialize in
  • E-commerce development
  • Mobile app development
  • Real estate solutions
  • PPC and FB marketing

From travel to baby market to education they have a diverse portfolio which gives the visitor of the website a clear idea of what the project is about.

2. VerzDesign

Their service offerings include:
  • Website development
  • Internet Marketing
  • Graphic and Print design
They specialize in
  • Corporate websites, Branding websites
  • Custom programming, Responsive web design
  • Content development, Website maintenance
  • Logo design, Graphic design, Marketing collateral

Of their portfolio some of the outstanding output includes their work for Tai Sin’s, Venture Cars, The Clan Restaurant, Chahaya Realty, One Ounce and Pulley Ascent.

3. The Digital Cube

The major service offerings include:
  • Web design
  • Web hosting
  • Digital marketing
Their expertise includes:
  • Responsive web design
  • SEO, SEM
  • Website maintenance, Web apps
  • E-mail marketing
  • Optimizing existing/operational websites without downtime

Their portfolio highlights both their varied clientele and their varied expertise. Pricing information is available on the company website.

4. Above1

Their expertise is focused on two main aspects of web design: Building a website and then marketing it.

Their services include:
The clients include businesses from various sectors:
  • Business services
  • Fashion
  • Schools
  • Health and beauty
  • Travel and hospitality

Their portfolio amply highlights their capabilities with details of each project and the output

5. EFusion

Their expertise includes:
  • E-Commerce, Joomla, WordPress, Drupal
  • Registration systems, Custom app development
  • SEO, Web hosting, SMS marketing, Email Marketing
  • Website maintenance, Point of Sale/ POS systems
  • Corporate branding, Logo design, Package design
  • Marketing collateral’s, Graphic design

The company’s website is beautifully themed, with all information easily accessible. Their portfolio reflects an equal regard for aesthetics and functionality. They also provide pricing information.

6. Elves Lab

Their service offerings include:
  • Responsive website design
  • SEO, Local SEO
  • Content development
  • Print services for branding, advertising, publication and more
  • E-commerce, Web app development, CMS

Their portfolio is extremely varied with clients from Food and beverage, corporate, retailers, industrial, medical and education fields. They specialize in small and medium scale businesses. Pricing information is available on site.

7. Krome

Started in 2009, the company provides web design services to business of all sizes ranging from startup to enterprise level.

  • Customized web design, Responsive website design
  • UI & UX, Mobile apps, Google AdWords
  • monthly SEO packages, WordPress
  • Google Apps Setup and support
  • PDPA compliance for websites
  • Branding, Graphic design, Logo design

The client list includes multinationals, retailers, SMEs, corporate, and non-profits. Names on the portfolio include Kaplan, 7 Eleven, Lenovo, Singapore Children’s Society, JoJo Durian, Russian Singapore Business Forum and many others.

8. Wishbone Digital Group

This company was awarded the 4th position in the list of best web design agencies published by

Started in 1997, the company focuses equally on user experience and seamless functionality in its designs. Their service offerings broadly encompass

  • UX/UI
  • Responsive website design
  • Digital Marketing
  • Web apps
  • Mobile apps

Their portfolio is quite diverse and showcases their capabilities really well. The way each entry portfolio is presented gives the site visitor a very clear idea of what their project was about. The responsive aspect of the websites is clearly represented.

9. Milan Design

The company, started in 1999, was number 3 on’s list and the top company from Singapore listed there. It is a small company but has a diverse portfolio and since recently has started serving international clients as well.

Their services include:
  • Web design
  • SEO
  • Advertising
  • Brand Identity
  • Business consulting
  • Content Management System

The company focuses on web design for small businesses in Singapore and the region. Their portfolio is reflective of the diverse work that they have done.

10. Notion Age

In operation since 2001, the company has added several prestigious clients on its roster including Toshiba, Microsoft, Mitsubishi, 7 Eleven and more.

Their expertise includes:
  • Responsive web design
  • Joomla, Drupal, WordPress
  • Email marketing, eDM design
  • Marketing collateral and print, Integrated Public Relations and Marketing
  • SMS marketing, Viral marketing, Micro sites

The company’s portfolio showcases the capabilities really well. A lot of their work centers on Content Management System (CMS) customization and website revamp/redesign.

Notion Age was one of the contenders for the top 10 on the list.

11. Our Little Company

A clean website is what this company promises and has delivered to over 100 clients in the past 8 years. They call themselves a “Frenchy” company because the CEO and the Director are both French.

Their service offerings include:
  • Brochure websites, Portfolio/catalog websites
  • E-commerce websites, Custom websites, Website maintenance
  • Digital marketing, Email marketing, Copywriting
  • Graphic design Packages, Branding, Photo/video development

Their portfolio includes work done for business associations, retailers, e-commerce businesses, NGOs and more.

12. 24K Designs

In operation since 2007, the company specializes in web design, graphic design, print and digital marketing.

Their service areas include:
  • Corporate web design, CMS website design (proprietary and open source)
  • e-commerce/online stores, web portals
  • SEO, Online marketing, Digital marketing
  • eCards, eBooks/eMagazines
  • Web Hosting, Graphic design
  • Professional photography, Customized web apps
Their expertise includes:
  • Drupal
  • Joomla
  • WordPress
  • PHP
  • Java
  • JavaScript

Their portfolio shows a diverse client list ranging from education to food & beverage to technology to real estate. The designs are clean and highlight the business right from the home page.

13. WDS

Their services include:
  • Internet marketing
  • Design and development
They specialize in
  • SEO services, Social media marketing, Facebook advertising
  • Google Adwords, Website and SEO audit, Content writing
  • Website design, CMS web design, E-commerce solution

If you take a look at their portfolio, they have designed amazing websites for corporate and e-commerce. Their client list includes some of the most famous companies such as Singapore Airlines, Maxwell Chambers and much more.

14. Aspire Designs

A full-service interactive and strategic development agency, founded in 2006, Aspire Designs works with clients to develop digital marketing campaigns with maximum returns.

Their services include:
  • Web app development, Mobile app development, Online marketing
  • ERP systems, Web design, Ready-made CMS
  • E-commerce solutions, Website maintenance

Their portfolio showcases their wide clientele and their marketing capabilities remarkably well.

15. Lemonade

They offer services for:
  • New business
  • Growing business
  • Enterprise
  • E-commerce
They specialize in:
  • Web design
  • Web marketing
  • Graphic design
  • Maintenance and support
  • Performance optimization

Their portfolio is rich and they have served for a diverse range of sectors from education to food & beverage to real estate.

Website design price in Singapore

Pricing of website designing company in Singapore varies according to who you choose to work with.

For creating simple websites, it will cost you between $5000 to $15,000. Some even give you add-ons such as name cards or logo design. If you need advanced websites with custom programming, it will cost you between $10,000 to $35,000. You may wonder why the prices are on the higher side.

Web design in Singapore can cost you less or cost you a couple of hundred bucks. It all depends on the type of website you want for your business.

Web design companies in Singapore – Partner opportunities

In order to broaden their client base and service offerings web design agencies like ColorWhistle in India are happy to partner web design agencies in countries like USA, Canada and Singapore.

One of the advantages of partnerships is that you can access more resources for considerably less cost than investing in additional marketing or a new business.

It not only helps expand the individual portfolios but also helps to tap into business sectors and geographical regions where otherwise it would have been difficult to break into.

This list is not exhaustive. If you know other top web design companies in Singapore, add them in the comments section.

How Do Digital Marketing Agencies Work?

Marketing is an essential process for any business to enable the business to reach its customer base and create a relationship with them. The business landscape online also requires marketing to be done.

The channels in digital marketing services are different but the objectives are the same – to reach the target customer and make them buy a product that you are selling.

The approach to reaching the target customer is to target the digital pathways that the customer follows.

What is digital marketing?

Like any other marketing strategy digital marketing also focuses on getting the maximum information about a product or service out to the customer.

Digital marketing is a broad term that encompasses the strategies employed by companies to market their products via the digital media.

How does digital marketing work?

It works by combining different strategies that are ultimately aimed at achieving a single goal. The goal is to drive traffic to your business whether it is online or brick and mortar. The aim is to convert a one-time visitor into a returning and loyal customer.

The various strategies followed by Digital Marketing Company:
  • Social media marketing
  • Search Engine Optimization (SEO)
  • Content marketing
  • Digital advertising

Social Media Marketing

Let’s face it: almost everyone has a smartphone and they are all on social media.

Social media platforms like Facebook, Twitter, Pinterest, YouTube, WhatsApp and others provide customers with an accessible forum to engage with companies. Companies can also understand their consumer base more effectively.

Whether you are a B2B firm or a B2C company, social media provides a free platform to interact with your end user. Over the recent years, social media marketing has become the most effective way to build your business brand.

Even something as simple as a Facebook page, where you regularly address customer queries, can go a long way in projecting the image of your brand as one that cares about its customers.

The general strategies employed in social media digital marketing include:
  • Communication for staying in touch with customers, dealing with bad press, developing a brand image
  • Reputation Management by reviewing what people are saying about your brand and improving experience for customers
  • Adding a personal touch by reaching out to customers for special milestones like birthdays or featuring their stories of their experience with your product.
  • Sharing events and stories from your company with the customer
  • Reach the target audience.
  • Find the audience
  • Establish authority and provide value
  • Reach decision makers in your audience
  • Utilize influencer marketing
  • Networking

How to succeed in social media digital campaigns

These 3 tips will serve you well in your quest for social media success:

  1. Understand the components of a successful social media campaign
  2. Develop a social media following
  3. Continuously upgrade your efforts with tools to boost your social media marketing

Social media marketing companies will develop targeted social media ads and help you stay in contact with your customers on social media through active customer management practices.

Search Engine Optimization

This is probably the backbone of a digital marketing campaign. Simply put, SEO services is the means to improve your website’s ranking in the Search Engine Results Page (SERP).

The higher the website’s ranking, the more is the probability of a customer visiting your web page. SEO specialists have to continuously devise methods that ensure that the latest search engine algorithms and latest SEO trends are addressed when developing the latest SEO strategies.

The major components of SEO are:
  • Understanding keywords through keyword research
  • Analyzing the strategy mix that best works for your company
  • Applying the latest changes in search algorithms like importance of Search Intent
  • Developing content mix that helps address all that a customer wants

An SEO specialist company will understand what your business and customer base is and develop SEO strategies that are best suited for your business.

Shortlist your keywords related to small business digital marketing company, digital marketing services, internet marketing services and also location based keyword to target exact audience.

Nearly every business is on the web in one way or the other. SEO is the strategy that puts your business above the rest.

Content Marketing

It is perhaps the most overused cliché but like all clichés it exists because it is true – Content is king. In the digital universe it may be even more so; people after all are going to read about it before they experience it, therefore content surrounding your business is key to get your customer’s attention.

Targeting an ad in Facebook is not enough. It must be an effective ad. Writing a blog is not enough, it must actually give useful data to your customer.

If they don’t like the content, customers simply bounce away from the page.

A good web development company will focus on content-based marketing to organically build traffic to your business. If you give customers what they want, they will more likely come back to you for more.

Did you know?

  • 80% of searches on the internet are for information.
  • Knowing why people search for something is as important as knowing what they are searching for.
Information is the key to attracting people to your website. This can be offered as:
  • Blogs
  • Articles
  • Videos
  • Podcasts
  • Infographics
  • Promotional offers
  • E-books
  • Online competitions

Tips for your content marketing strategy

  • Understand what is being searched and what is the search intent
  • Develop content that is shared
  • Develop infographics that help provide information quickly
  • Identify the channels to share your content
  • Narrow down your services as Small business digital marketing services to target small business owners.
  • Be consistent and you will get subscribers
  • Develop a great mailing list so that people are always up to date with your offerings

Digital advertising

The online world makes it easy to advertise a product or service by offering a wide variety of platforms. And it is not just generic ads. You can develop targeted, specific ads not just based on demographic but based on consumer behavior.

  • With Google AdWords you get a lot of research insight into keywords and can develop ads based on them.
  • On Facebook you can feature ads based on what people are talking about or what content they are sharing.

Such precision targeting helps you to deliver your product (even if it is niche) to a global audience. Combined with e-commerce, you need not even share a geographical location for the customer to click on your ad and purchase your goods.

Why does digital marketing work?


Developing comprehensive digital marketing strategies

Every business is different and needs its own marketing strategy. A digital marketing agency will first understand your business and then devise the combination of strategies that best works for your business.

The fundamental principles of marketing remain the same
  • Identify the consumer
  • Devise the marketing mix.

The platforms available are many and each has its own requirements. The ideal mix of platforms specific to your brand and company needs to be identified before implementing the marketing strategy.

There are plenty of analytics tools in the market that can help you understand why your website is not getting traffic, what are people sharing on social media and why they are buying what they are buying.

This data proves valuable in developing your digital marketing strategy.

Once the mix has been identified, the online marketing agency will implement the strategy to provide the best results for your brand.

Best Web Design & Development Companies in Canada

Previously we had done a roundup of some of the top web design companies in USA – notably web design companies in Ohio and web design agencies Indiana. This time we move further up the North American continent into Canada to find out top web design companies in Canada.

Canada is a fast growing business hub in the western world. It has close to 1.2 million small businesses with the greatest percentage in Ontario and Quebec. According to a report, 59% of these small businesses do not have a website.

As more and more people get online, the fastest way for a Canadian business to reach its customer is through an online presence.

The online presence begins with a website. You can always go for a DIY solution, but a web design company offers comprehensive services like design, branding and marketing – all of which are required for online success.

Here is a list of the top web design companies in Canada based on organic search results and reviews on sites like Clutch, Facebook and Google.

This round up covers agencies in Quebec, Ontario and Alberta regions of Canada.

Best Web Design Companies in Montreal


Services offered

  • Brand development
  • App development
  • Web design
  • Print services


  • E-commerce
  • online marketing
  • customization
  • logo design
Google SERP Position
  • Page 1, position 1 or 2 in organic results


Their portfolio covers a wide range of businesses. They have developed and streamlined websites for large companies and individuals like record producers giving each entity a unique look and feel. For each business they have designed a look that suits the respective industry the best.

About the company website

  • The website has a simple layout.
  • All the main pages are clearly linkable at the top of the page.
  • It is a clean layout, unfussy and clutter free.

Company review

  • 5/5 stars on Google reviews
  • 4.8/5 on Facebook

Services offered

  • Web design
  • Graphic design
  • Internet Marketing
  • Copywriting


HTML websites, CMS website design , eCommerce website development, Responsive and mobile websites, multilingual websites, DNS and hosting, website maintenance services, logo design, business card, flyers, branding, PPC, SEO, social media, audio and video development, affiliate marketing, articles, press releases

Google SERP position
  • Page = 1
  • Position 3 or 4  in organic results 


Their portfolio covers a wide range of businesses ranging from jewelers to bio-chem. Even when clients are from same business like restaurants, they use different layouts and designs depending on the type of restaurant and cuisine.

About the company website

Again a clean website layout with all important information easily accessible.

Company review

  • 5/5 stars on Google reviews

Services offered

  • Web design
  • Online marketing
  • Graphic design
  • Print services


  • Corporate brand identity
  • Content development, blogging, SEO, SMM, local listings
  • Google AdWords, Retargeting, email marketing,
  • Responsive and mobile websites
Google SERP position
  • Page = 1st  
  • Position 1 or 2 in organic results 


Their portfolio gives the impression that they have quite a few clients from the food and beverage industry. Nonetheless no two website designs looks the same. Their logo designs are superb too.

About the company website

  • A scrollable, long form website which presents lot of information per page.
  • Information is easily accessible.

Company review

  • 5/5 stars on Google reviews 
  • 4.6/5 on Facebook

Services offered

  • Custom web design
  • Graphic design
  • SEO
  • Online marketing


  • WordPress, WooCommerce
  • Magento e-commerce
  • Logo design, Branding
  • Email marketing
Google SERP position
  • Page = 1
  • Organic Results Position  4 or 5 


Their portfolio includes a lot of e-commerce websites. The designs are distinct and attuned to the product or service on offer.

About the company website

I like the long form, scrollable web pages which give a lot of information to hand quickly. Content is arranged intuitively which means the relevant information is always the first to show.

Company review

  • 5/5 stars on Google reviews 
  • 4.7/5 on Facebook

Services offered

  • Web design
  • SEO
  • Internet Marketing
  • Business services


  • Responsive websites, CMS websites, e-commerce websites
  • Social media, PPC, email marketing
  • Analytics, Press release, local SEO
  • WordPress, Nuvocore, graphic design
  • PowerPoint customization, photography

Google SERP position

  • Page = 1
  • Organic results position 6 or 7 


The portfolio is diverse. Clients range from cosmetics to real estate to fashion and retail.

About the company website

This is more of a compact page design but the home page features all the relevant information. The websites they have designed, however, are keeping with current design trends.

Company review

  • No online reviews found

Top Most Web Design Companies in Toronto

Services offered

  • Inbound marketing
  • Creative and production
  • Brand strategy


  • Email marketing, SEO, content marketing
  • Social media, reputation management
  • SEM, mobile marketing, video production
  • Responsive websites, micro sites, e-commerce websites, mobile apps
  • Logo design, graphic design, brand positioning
  • Identity and naming, creative concepts

Google SERP position

  • Page = 1
  • Organic results position 1 or 2 


Their portfolio includes a lot of e-commerce websites. The designs are distinct and attuned to the product or service on offer.

About the company website

I like the long form, scrollable web pages which give a lot of information to hand quickly. Content is arranged intuitively which means the relevant information is always the first to show.

Company review

  • 5/5 stars on Google reviews 
  • 4.7/5 on Facebook

Services offered

  • Web Development
  • Design
  • Photography


  • Responsive websites
  • SEO
  • WordPress, e-commerce
  • Graphic design, logo, 360 degree tours

Google SERP position

  • Page = 1
  • Organic results position 2 or 4 


Their portfolio is split by service offering and also features price range which makes it easier to determine what all features you need.

About the company website

Clean design and clear cut information, the website also features videos about their service offerings. It is a clever way of showcasing their video development capability as well.

Company review

  • 4.7/5 stars on Google reviews 
  • 4.1/5 on Facebook

Services offered

  • Website development
  • SEO, Digital marketing


  • Website conversion optimization, remarketing,
  • Mobile website design and advertising, Online marketing for law firms,
  • Social media for business, Google maps optimization,
  • Video production, PPC

Google SERP position

  • Page =1
  • Organic results position 3 or 4 


Their portfolio features their work in website design and video production. Their main clients are from the medical field and in e-commerce.

About the company website

Again not a long form design and the text is very wordy, unlike the other websites reviewed till now. The websites they have designed have word counts appropriate to that of the design. A lot of articles that they have published are readily accessible.

Company review

  • 4.8/5 stars on Google reviews

Services offered

  • Website development
  • SEO
  • Content management


  • Web development, website redesign, responsive websites
  • CMS, content writing, SEO, Custom website development
  • Custom programming, e-commerce

Google SERP position

  • Page = 1
  • Organic results position 7 or 8 


Their portfolio features examples from all their service offerings. The clientele is diverse ranging from healthcare to law to travel.

About the company website

Clean design, intuitively arranged data. You can easily access their blog and social media sites from the home page itself.

Company review

  • 5/5 stars on Google reviews 
  • 5/5 on Facebook

Services offered

  • Website development, e-commerce
  • Search marketing, content management
  • Mobile design, logo design


  • Custom websites, WordPress themes, responsive design
  • Web apps, mobile apps, branding
  • E-commerce websites and apps

Google SERP position

  • Page = 1
  • Organic results position 8 or 9 


Their portfolio features examples from website design and e-commerce. The clientele is diverse ranging from investment companies to healthcare to legal services.

About the company website

Elegant, clean design, easily accessible information and quick loading pages.

Company review

  • 4.9/5 stars on Google reviews

Web Design Companies Calgary

Services offered:

  • Website development
  • website design
  • Marketing, support
  • Communications


  • Custom websites, SEO, digital marketing, web hosting support
  • Corporate communications, marketing communication
  • E-commerce, content management, mobile web design
  • Email marketing, branding and identity, responsive websites

Google SERP position

  • Page = 1
  •  Organic results position 1 or 2 


Their portfolio shows that the client base is diverse featuring clients from the private sector, the public sector, government bodies and non-government agencies.

About the company website

The design is simple and information is available. I would have liked for the arrangement of information to be more intuitive, like have all the services listed at the top rather than finding it after scrolling down.

Company review

  • Extensive reviews not available
  • 1 review in Google which gave it 5 stars

Services offered

  • Website development
  • Website design
  • Software development
  • Digital marketing


  • Custom websites, CMS
  • Mobile apps, web apps
  • Consultation, project management
  • Branding, PPC, Analytics

Google SERP position

  • Page 1
  • Position 2 or 3 in organic results


The company’s portfolio is extensive (they have been in business since 1999).

About the company website

Good clean design, elegant color palette and all the relevant information is easily at hand.

Company review

  • 4.9/5 stars on Google

Services offered

  • Website development
  • SEO, branding
  • Mobile apps
  • Consulting


  • Custom websites, responsive websites,
  • Web apps, mobile apps
  • Logo design, brand positioning
  • SEO consulting SEO, SEM, digital marketing

Google SERP position

  • Page 1
  • Position 4 or 5 in organic results


Their portfolio shows a diverse list of clients and business types that the company is able to cater to.

About the company website

Clean design with an elegant and pleasing color palette. Limited pricing information is available.

Company review

  • 5/5 stars on Google
  • 5/5 on Facebook

Services offered

  • Website development
  • Branding and marketing
  • Printing services


  • Custom websites, SEO, Local SEO,
  • Digital marketing, marketing strategy development,
  • Logo design, graphic design, video production, photography,
  • Business cards, brochures, pamphlets

Google SERP position

  • Page 1
  • Position 6-8 in organic results


Their portfolio is detailed for each service offering. Client base is varied ranging from small business to mid size businesses in healthcare, technology, entertainment and many other fields.

About the company website

Long form design with intuitive placement of information. Home page is unfussy and gives a good idea of the services that you can expect from the company. Pricing is on request via a free quote.

Company review

  • 5/5 on Facebook

Web design partnership opportunities

Web design agencies in Canada are in a great position to work in partnership with web design companies in India like ColorWhistle. This helps both agencies to expand their client base as well as service offerings.

It is also a great way of providing high quality output in a cost effective manner.

Partnerships also allow companies to enter markets that they previously were unable to tap into. Given that business growth has been steady in both India and Canada and the fact that most small businesses in both countries still do not have websites, it is indeed an excellent opportunity to work in partnership.

The list provided in this post is not exhaustive. If there are other web design companies that you think should be part of the list, feel free to add to the comments section.

PSD to WordPress – HTML Conversion, Theme Integration & Alternatives

As long as software like Photoshop remain the preferred graphics editor for most website designers, PSD to WordPress conversion and theme integration remains a necessary step for the website design process.

What are the alternatives to PSD to WordPress conversion that allow a designer’s creativity to blend seamlessly with a developer’s technical expertise?

Before we try to find the answer to the question, we need to start with another question. This question provides the framework for understanding the reason why we need PSD to WordPress Theme conversion in the first place.

Difference between – Web Designer and Web Developer

A lot of people don’t see wordpress designers and developers as separate. In some cases they may not be separate, but in many cases and in a full-service wordpress website development company they generally are separate people in order to keep projects time efficient.

A web designer is typically someone who works with the design aspects of a website. They work with graphics and graphics editing software. They create the look and feel for a website.

The look that they create has to then be made part of the coding.

A designer’s job involves creativity and imagination. They have mostly studied graphic design and arts. Their knowledge centers around color, typography, user experience, audience, and space utilization.

In many cases it is an intuitive job as well. It is hard for a designer to explain how they arrive at a theme or a logo.

A web developer, of course, is able to explain exactly how everything on the website works. It is a technical job and developers build the backbone of the website.

They use web-specific languages like HTML, CSS, JavaScript and PHP to create the functionality of the website. They are concerned with how technically sound the site is.

They also typically have more technical backgrounds in computer science or in programming.

Nowadays the distinction is diminishing, especially when web designers equip themselves with coding knowledge and wordpress web developers learning more about designing.

Although the gap is closing with people, the fundamental aspect of design software and coding elements hasn’t really changed.

Designs are easier to produce in tools made especially for the purpose. Coding languages remain focused on functionality of the final product. They don’t really provide a great design experience.

Therefore web designers build images in graphic design software. Then these images would have to be sliced and divided for the website’s usage. HTML and CSS code would be written to use these images.

This brings us to Photoshop.

Adobe Photoshop and Web Design

Photoshop, as the name suggests, is primarily a photo editing software. It remains the preferred tool for editing photographs because its features are built for photos. Over time it became a tool for developing website graphics as well.

The problem? Making this great looking graphic fit into the code of the website.

What works for Photoshop and Web Design

Historically Photoshop was great for web design from the perspective of presenting mock ups to the client. This was when website design was mostly static.

It was one of the first image-editing software to emerge and it provided functionality that few others did. It remains to this day in demand for the ability to slice and optimize images.

Websites still need to use photographs in their imagery and for better or for worse, Photoshop is excellent at photo editing. It even allows you to see the exact pixels of the layout the image will cover.

What doesn’t work for Photoshop and Web Design

As someone running a company that offers PSD to WordPress website development services, I’ll be the first to say that Photoshop and web design are not easy partners.

Most designers now recognize that Photoshop may not be able to cope with the changing nature of website design. Website design has now shifted to CMS and CSS which are not really within the capability of Photoshop.

Responsive graphics is another thing that Photoshop is unable to handle. For this reason most designers prefer working with other graphics software.

Another point about Photoshop is that it is expensive. While web design agencies may not feel the pinch, individual designers may want cost-effective options.

However as long as Photoshop continues to be used as a tool for creating the graphics for websites, we would still need to convert graphics to code.

What is PSD?

PSD or Photoshop Document is the default format that Photoshop uses for saving data. This file format allows the designer to work with the layers of the image even after the file has been saved.

If a file is saved only as a GIF or JPG file, then the layers cannot be retrieved. PSD is the editable format for files to be edited using the Photoshop software.

PSD to WordPress Conversion

Website design done in this fashion has two parts: the design and coding which need to be combined to create the final output. If design is done using Photoshop, there is no straightforward way to convert the Photoshop file to a website.

The images have to be sliced and saved as input into the website through HTML and CSS coding.

WordPress is fast becoming the platform for promoting a business brand. It is also becoming the preferred CMS platform among developers and non-developers alike.

Where a CMS like WordPress is used to develop the website, any theme or image that is developed on Photoshop needs to be coded in HTML5 with PHP based WordPress format and styled using CSS.

The coding will achieve effects like rollover and help in perfect placement of the images.

If the site is a responsive website, the CSS will need to be modified accordingly. CSS coding standards for WordPress would be applied to ensure cross browser and search engine friendly website.

This conversion can be done by individual developers or by a PSD to WordPress website conversion company.

How does PSD to WordPress conversion work?

PSD to WordPress Theme conversion consists of the several steps which can be broadly classified as follows:

1. Slicing the design file

  • Adobe Photoshop makes it really easy to separate the various parts of the design file.
  • Typically designs are made by tying together several images.
  • Photoshop allows images to be created in layers which can be easily separated
  • You can create layers that will be used dynamically and layers that will remain static in the website

2. Index the html and use CSS for styling

  • This is the step where the effects and placements get decided
  • For responsive websites the CSS will be modified accordingly

3. The html index file is broken up based on the WordPress theme

  • The single HTML file becomes multiple files
  • Break the index file into index.php, header.php, sidebar.php and so on

4. Add WordPress function tags

  • Add built in tags to the theme files
  • The WordPress PHP tags are added to the WordPress files we created in previous step
  • You can find tags and functions at WordPress website

5. Add functionalities

  • Once the custom theme is ready, install the required plugins to add more functionality

This is pretty much the bifurcation that you will encounter when you are working within the designer-developer framework. Regardless of which design software that you use, ultimately there would need to be a step where the design has to be explicitly coded into the website.

The designer-developer divide is also perhaps the reason that historically design software and coding languages evolved separately.

Does this mean that we are looking at a future where wordpress web developers continue to bridge the design and the code? Not necessarily. Let’s take a look at the options available to make this process a little easier.

Alternatives to PSD to WordPress Conversion

The current situation is that design elements are put together separately and have to be coded in to the website.

Therefore the ideal state would be where design and coding can be made seamless. Let’s look at some of the ways that this state may be achieved.

Sketch – the design software that is built for web design

Photoshop is essentially a photo editor and was perhaps never intended as a website design tool. Web designers typically work with icons, graphics and vectors.

Web designers are typically working on user interface and user experience, neither of which Photoshop can really address.

From a web designer’s perspective, it also has too many features. Most of these a web designer will never use.

Sketch is a powerful app that is designed for designers. Its tools and workflow are best suited to web designers. The app was developed by Bohemian Coding and is 100% vector based.

It doesn’t have any of the heavy duty photograph editing features which makes it lightweight and very fast.

Since it is targeted at web designers, a lot of the designing actions like changing corners of an image have now been simplified – you simply type in the radius change you want. Baz Deas has written a wonderful article on the best features of Sketch.

I will list out the highlights here:

  • Tweaking images is much simpler – You can simply put in simple math formulas using addition, subtraction, division and multiplication to get the resizing you want. For example if you are imagining 50% smaller, well just type it in!
  • Measuring is even simpler – Just press on the alt button on your keyboard and hold the mouse over your target image.
  • Alignment is just a mouse click away – To change alignment of an object with relation to another object, just drag it around as you like till you are happy with its position.
  • Linked styles – If a bunch of objects on the page are linked, then applying a style change is a simple matter. If you change the color palette of one object, linked objects will automatically update to the new palette.
  • Small size documents – The small size of the documents means that they load up fast and take up very little space.
  • One document for all art boards – A screen or page is called an art board in sketch. And you can store all your art boards for a website in the same document. Makes searching so easy for large projects.

So what’s the downside you are wondering?

There is possibly only one: it is available only for Mac. Also the rest of the process remains the same. You have saved a lot of time designing when compared to Photoshop but you would still need to develop the WordPress theme by creating the various PHP files.

2. 99designs

This is similar to the Sketch option in that you can drastically cut down on design time. The website provides you access to all types of design from logos to graphics to packaging to book covers.

The website offers a platform for businesses to get their designs developed and to interact with and choose from thousands of designs and designers.

Once the design has been completed, businesses can get in touch with a PSD to WordPress conversion company to create the WordPress theme from the design.

Apart from these, there are quite a few open source image editors like GIMP, Inkscape, Scribus and more that are great alternatives for Photoshop but the images would still needed to be coded in.

Is there a solution that eliminates the separation?

3. Website builders

Web developers are probably a bit tetchy about this option. They may feel that it reduces or restricts coding and limits customization.

But really what is there to not like about a website builder?

  • It allows you to create images, edit images, develop graphics and also provides web design and development tools.
  • Moreover, website builders are built to design and deploy websites.


Some of the features of most website builders include:
  • HTML5 and CSS3 built in
  • Automatic web standard compliance
  • SEO and Google fonts
  • Multi platform compatibility
  • Hosting is taken care of
  • Responsive design capability
  • Google Web Designer: This one provides you with free and full access to the code which is hand-editable. So that as a developer you have full control of your work.
  • This offers thousands of templates and easy drag and drop features which allow you to add your own images, graphics and texts.
  • IM Creator: This is well suited for designers who want their creative process to work without interruption. It provides full-service web development features and a lot of customization features.

Most website builders provide sufficient features to make website development easy but for developers, the idea of design success is driven by its customization.

Also a website builder wouldn’t be the perfect answer for someone looking to leverage the WordPress styles and themes. After all, over a quarter of the websites on the internet are WordPress websites.

Custom WordPress themes is one of the more popular choices for small businesses across the world – especially in India, UK and USA – who are looking to set up their websites

So what better than coding a WordPress site from scratch?

4. Coding a WordPress website from scratch

For a web developer this is a happy place to be in. You get to develop your own WordPress theme, write out the new CSS and build the HTML for the website.

WordPress provides a lot of help for those who wish to develop their own unique WordPress theme. It provides some straight forward benefits:

  • The website gets a truly unique look and feel
  • Developers can fully immerse in the experience of working with HTML, CSS and PHP
  • A unique WordPress theme is a great way to showcase developer capability
The standards to be followed for WordPress coding are:
  • Clean, valid CSS as described in the WordPress CSS coding standard
  • Well-structured, error free and valid PHP and HTML that follow WordPress coding standards
  • Design guidelines are also provided at the WordPress website

Being an Open Source solution, WordPress development from scratch provides a lot of freedom to the coder in terms of functionality and design elements that can be introduced.

For a specialist in custom WordPress theme development, coding from scratch is the easiest way to incorporate the best of design and code to develop a truly unique and high ROI website.

Full-service web design agencies also have the advantage of specialist designers and coders and excellent project management to produce 100% customized websites on time and within budget. The other advantage of course is that all other services like marketing and maintenance are also part of the package.

Even if you are a developer providing services just by yourself or with a small workforce, writing code from scratch is a great way to get the best of customization out to the client.

Which alternative of PSD to WordPress is best?

Which alternative of PSD to WordPress is best?

It depends entirely on who is responsible for the website.

If you are a designer looking for an easier and friendly design product, then Sketch is the way forward. It provides you with an excellent tool to develop the best website designs with considerably less hassle than with Photoshop.

If you want to eschew the design software completely, is a great option, get your design ready and then approach a PSD to WordPress development company for setting up the site.

If you are a business owner looking to develop a website quickly, then a website builder is a great option. Given that many website builders allow for a great extent of customization, developers can come up with great designs.

For developers who want to provide the greatest extent of customization possible, the alternative to adopt would be to design the whole WordPress theme from scratch. In-depth knowledge of HTML, CSS and PHP becomes critical but this method gives developers a lot of freedom and control over the project.

Is PSD to WordPress going to be obsolete?

Not in the foreseeable future. As I have said before, Photoshop is a formidable tool for image editing, particularly photographs.

Many developers agree that it is also a great tool for creating mock ups of websites. As long as photographs are part of a website design, Photoshop will remain a go to tool for web designers.

The answer may be in viewing Photoshop’s role in web design a little differently.

Dan Rose, writing in Smashing Magazine, proposes a few ways of repurposing Photoshop for web design:

  • Use it as a sketch pad for quick rendering and asset creation
  • Use HTML to PSD product called Page Layers to manipulate objects without touching the CSS
  • Use Photoshop to develop Style Tiles, Style Prototypes and Element Collages that help in deciding what the final website can look like and will do
  • Use tools, extensions and apps to make the interfacing between Photoshop and browser faster and cleaner.
  • Photoshop remains the best way to show the client what a page can look like. In many cases, it remains a great way to come up great website designs.

It may eventually no longer have a role in web design and Adobe comes up with alternatives or other software become available for web designers.

For now, Photoshop is still being used as a graphics editor for web sites and PSD to WordPress conversion services continue to be in demand.

Inspirations from Neil Patel’s life and Digital Marketing Strategies

Neil Patel doesn’t just influence, he inspires. Patel is a renowned web influencer who is most sought after as a digital marketing expert. Recognized as a top influencer and marketer by the likes of Forbes and The Wall Street Journal, this millennial’s journey as an entrepreneur and his ideas on digital marketing are equally inspiring.

Neil Patel’s Life

In January Neil’s website had over 800,000 visitors. One of his blogs earns over $300,000 per month. He operates successful businesses like Kissmetrics, Crazy Egg and Hello Bar.

He is the guy you turn to when you need an answer to your digital marketing questions. He is also a brand unto himself.

Yet, it has not been a meteoric rise or a dramatic one. Neil Patel wasn’t a nobody yesterday and a superstar today – no magic wands in his story.

It has been a long and steady race and although he turns only thirty two this April, he has put in close to two decades as an entrepreneur.

Born in 1985 in London, Patel grew up in California when his parents moved to the United States. He has said that initially his parents struggled as first generation immigrants but he had always been surrounded by entrepreneurs.

He credits his business-owning uncles and his entrepreneurial mother with having sparked the interest in owning and operating his own business. Yet he wasn’t satisfied with the style of entrepreneurship they showed.

Young Neil wanted a better lifestyle. He also wanted to do business better than what others were doing.

His journey to become an entrepreneur has its own lessons.

Do it the right way

When he was in school his first business idea came from his cousin who was burning CDs and selling to students. Neil Patel did the same thing for sometime before realizing that there was little chance of real profit in this venture.

Later Neil started selling cable black boxes. He made the purchase on ebay and resold it to students and parents. Although he was making profits with the latter, he realized that these ventures had questionable legality.

He dropped these ventures and moved on to reselling auto parts to students. This time he got a resellers permit to do it. Purchasing parts at a discount and reselling them at a profit, he hit upon the first solid business strategy of his career.

What I found interesting is that someone so young recognized the shortfalls of pursuing an enterprise that may make profits but wasn’t legally sound. This in itself is a point to remember for budding entrepreneurs.

A setback is an opportunity

When he was fifteen and the income from his auto parts business wasn’t steady Neil Patel decided to work for others. His first job involved clearing trash and cleaning restrooms but he enjoyed it as the job paid more than others at the same facility.

Ever keen on improving his income, he then became a door-to-door salesman selling $1,600 vacuum cleaners. He was surprised when he seemed to sell a vacuum after a month of canvassing but as Patel shares on his website, the vacuum was returned.

What he found out was that an average American cannot afford a $1,600 vacuum. There were cheaper alternatives available. Since his sister was working at Oracle, Patel went job hunting at Oracle.

He went to to see if any jobs at Oracle were available but instead he ended up learning about the business model of and how they were monetizing it.

Ever the entrepreneur Neil Patel invested his own money to start his own job board. Then he learned that he would need to market the website before anyone would actually find it.

It was in many ways the seed of his enterprise.


His experience with digital marketing wasn’t a good one. If anything he lost money to internet marketers without getting anything in return.

What was Neil Patel’s response? He went ahead and learnt what internet marketing was. He even started an online consulting site but couldn’t really cash in on it because (literally) it didn’t have an option to accept credit card transactions.

Did he give up? Certainly not. He identified that a roadblock in his quest to start a real consulting firm was a college degree. So he went about getting one.

Not that he was quietly going through college. As part of his assignments he had to give speeches and his speeches were about digital marketing. This lead to his first paid consulting job.

That gig led to other jobs through referrals and the formation of a digital marketing consulting firm.

Big ideas do not always translate to profits

Patel invested some of his earnings, about a million dollars, from his consultation firm into a company called Vision Web Hosting which didn’t work out. He lost a million dollars.

Next he started Crazy Egg, a software venture, which had a lot of hype when it came to the market but didn’t find any buyers. The analytics software helps businesses understand what is attractive to customers on their website.

In fact after a time the company wasn’t making money and Neil and his partner tried to pitch it to venture capitalists.

When that also failed, they had to work to making Crazy Egg profitable. But they kept the consulting firm alive while they were working on Crazy Egg.

When Crazy Egg came back on track, Neil and his partner decided to leave consulting and focus on software development ventures. None of them worked for the simple reason that they weren’t solving problems that others hadn’t already found solutions to.

Identity problems and design solutions

The success of Crazy Egg and the failure of other ventures led Neil Patel to determine that a software venture was unlikely to succeed unless it could solve a unique problem.

Given that Crazy Egg had a small market, Patel went on to create a larger analytics product called KISSmetrics which found a wonderful problem.

KISSmetrics, a B2B platform, found a wider acceptance and greater market share because it provided the kind of information website owners were looking for. As a result they were able to introduce more products under the banner and even find venture capital and funding.

Focus on one thing and deliver on it

In his interviews and podcasts Patel stresses on the importance of focusing on one product and getting it out in time. As he says the aim should be to execute the idea quickly and develop a product based on consumer feedback.

A simple strategy that Patel explains is:

    • Once you have an idea, start working on it
    • Define milestones for the project
    • After each milestone get feedback
    • Use the feedback to make adjustments on the product
    • Don’t develop the full product without knowing if you are headed in the right direction
    • Aim to get the product out on time
    • Don’t wait for a polished product
    • Get the product out there, then perfect it based on user feedback

Most importantly, Neil says, don’t get distracted by the other products out there. He calls it the “shiny object” syndrome. It is very tempting to try and do many things at a time because you are worried that other products are outselling yours.

Stay focused on your product, refine it and sell it for what it is and what it can do.

Neil Patel is probably not saying anything that business experts haven’t said over the ages. What makes his take on business valuable is that he is a young man who has built something from scratch.

Neil has succeeded in some ventures, lost in many others but has remained focused on his goal to become a successful entrepreneur.

What’s more important he is willing to share his losses and mistakes as much as his successes. For someone aspiring to or running their own small business, this type of information helps in getting their own lives in perspective.

Neil Patel’s success in digital marketing perhaps comes from his long journey trying to set up various businesses. He has seen the lows and come up from them, which means his strategies are very much tried and tested.

As the owner of a full-service web design and development firm, I find that Neil’s slow, steady and focused approach to building his enterprise is indeed an inspiration. His digital marketing strategies are of course equally inspiring.

Things I like about the way he shares his strategies with small business owners everywhere:

    • He shares a lot of information
    • His strategies are backed by data
    • He doesn’t mind telling you if something didn’t work
    • He tells you why it didn’t work
    • He tells you why it does work
    • He speaks as much from his own experience as that of his clients

Here are some of his digital marketing strategies that I found extremely valuable:

Neil Patel’s digital marketing strategies

Choose the marketing channel(s) best suited for your business

While consultants tend to advise several channels for any business, business owners need to first ask the right questions.

Don’t start with “Which marketing channel is best for me?”

Start with:

    1. Who are your customers?
    2. Where do they hang out (not just physically, but online)?

A detailed customer profile can give you a lot of ideas for the marketing channel question.

Neil’s blog on the best marketing channel for your business explains this simply and in great detail.

What I liked about the blog was that it makes it appear so simple. As business owners we tend to get overwhelmed by everything that goes on around us, especially if it’s a new business.

Even a question like which is the best marketing channel can become complicated.

In reality, the answer is simple. Choose a channel that suits your customer profile best. If your customers spend 2 hours a day on average on Facebook, that’s where you should engage with them.

Know your customer to know the best way to market to them.

While it may seem the obvious answer, it may surprise you how many business owners I have come across who have to be gently led into this strategy.

In my own experience, I know that for my clients there is no one-size-fits-all digital marketing channel. For some, we do only Facebook marketing and succeed. For others we combine Facebook, twitter and blogging.

It is all about sitting down with the business owner and analyzing the customer base.

Understand what content is being shared

The fastest way to get your website noticed is to have content that is valuable to consumers. A blog is the general way to go about it.

Businesses can share consumer experience, statistics, simple information, how-to videos, all of which are read by the businesses’ customers.

What is more important than content being read is of course, the content being shared. If you are a small business owner making jute bags and you share tips on how to do appliqué on jute, your content has value.

More importantly, your customers are likely to share this information on their social media networks.

Your customers’ network may share it among other networks and thus you have gained a lot of visibility.

Neil Patel shares his findings on what type of content is shared on social networks and here’s what he found:

Numbered titles are attractive

    • Titles with numbers are more likely to be read and shared. 8 things to do before your vacation is a title that is attractive
    • Such posts get picked up by list posts
    • Even if it isn’t a list, a number on the title is quite attractive. 53% Americans say no to farmed meat is a great title

“This is what” titles

This is what children have to say about Santa Claus will likely get more shares than Children say they love Santa Claus

Keep it short for sharing

    • People read long content but are more likely to  share content that is short
    • Images are shared more than text
    • Social media sites automatically search for images on your article that you want to share
    • Keep a crisp introduction and a relevant image to ensure shares

Articles with videos

Videos and pictures have the highest likelihood of being shared

“How to” articles

    • DIY
    • How to
    • Cooking
    • Tips

Question articles

    • Articles with question type titles are attractive and shared most often
    • Is Google Analytics essential for your digital marketing strategy is a title that will generate not just clicks but also shares

Gain an understanding of how digital marketing works

This will help you choose your strategy better and over time you can develop a stronger relationship with your customers.

As a business owner, you can choose to leave your business to a small business digital marketing company that you have hired for the purpose. Or you can slowly learn how digital marketing works and add more value to the process.

At the end of the day no one has more insight to your customers like you do. Since the marketing is targeted at your customers, your input is invaluable to a digital marketing agency.

Take time to understand the various aspects of your digital presence (start slowly and work your way up):

    • How your website works as a digital marketing tool?
    • How blogging works?
    • How your website gets ranked by Google?
    • How social media can be leveraged for your business?
    • Why traffic makes a difference to your Google rankings?

You can search for your own answers or you can ask your digital marketing partner to help you with the details.

I find that clients who want to know more about this subject also ask questions that can help me re-strategize their digital marketing process.

Marketing is a collaborative process and Neil Patel is a great example of someone who enables businesses to understand what it takes to market in the online world.

In many ways it makes it easier for marketing agencies to develop strategies because businesses are able to share more data and provide more insight to consumer behavior by proactively tracking it.

The information that Patel shares also helps agencies to devise more focused strategies by providing a data-backed insight into what works and what doesn’t.

Interesting reading from Neil Patel

Here is a list of some of the content that Neil has shared which make for valuable reading:

His podcasts will tell you everything from how to hire a SEO agency to how you can get more visitors to your website.

Neil Patel’s entrepreneurial journey inspires and epitomizes the fact that success has no short cuts. Neil’s digital marketing strategies inspire because he makes them easy for the business owner to comprehend. And he doesn’t hesitate to tell you that you could fail. What is important, however, is that you can always start again.

His own journey shows that this is true.