Have you ever think about the important check list items before a website redesign?
As a medium or small business owner, you have done all the right things. The business website is up. Check. You are getting business. Check.
People are even talking about you on Facebook. The only teeny tiny problem is that they are talking more about your competitor. What do you think is going on? More often than not, it is the website that may be the problem.
When should you go for a website redesign/revamp Process?
- Website is non-adaptive
- Website does not bring business as expected
- Website has high bounce rate or in other words people leave quickly
- Customers are unable to find what they need; everything’s there but not easy to get
- Design has become outdated
A quick peek at the competitor’s website appears to confirm your suspicions. Their website is user friendly, people stay on it longer, it allows easy access to information, and it even takes them to Facebook faster than you can say “social media integration”.
An even quicker consult with a website redesign company confirms what you knew.
It is time for a website redesign. Maybe even a revamp.
That kicks of the things to think about before making changes to your website.
TABLE OF CONTENTS
1. Which one is it – Website Redesign or Revamp?
They aren’t quite the same things. Most web design agencies will make the distinction: revamp is a complete overhaul while redesign doesn’t impact the functionality as much.
Revamp effectively restructures, redesigns, and recreates the website – you won’t be able to recognize it (don’t worry, it’s a good thing!).
Redesign is a good option if your website was already quite high functioning but needed changes in the look and feel only.
To make that decision you would have to first know what it is that you are looking for.
2. Review Your Current Website
What are the things you love?
- Make a list of them
- Can they stay on in the new website?
- Are they generating value for your business?
- Can you live without them?
What are the things you hate?
- Make a list of them
- Can they be removed without affecting business?
- Can they be redesigned to something better?
- Do they impede functionality?
An expert in web design can help you understand whether the features just need to be tweaked or whether the whole website needs to be dismantled.
3. What’s your competition doing?
You know what your website has; now you need to check your competitor website. What do you love about their website?
- Make a list
- Are these things essential for you as well?
- Can they be incorporated into your website as is?
- Will they help your business?
What do you hate about their website?
- You may hate these features, but they may be essential for your business
Your web design agency can help you understand why a competitor website is doing better than you’re by using tools like Alexa and Topsy that gives a more comprehensive analysis of what works and what doesn’t.
4. Know Your Audience
Whether you decide to redesign or revamp your website, it is most important that you know whom you are targeting.
What works for the smart phone generation will not work for those who are 65+. They may need more guidance and are probably going to read what you write.
Whereas the smart phone people are probably going to look, like and buy – that simple.
More importantly perhaps, you need to know how they are going to find you. The optimization strategies of your website should be along those requirements.
5. What Functionality You Need
Once they are able to find you, people want information really fast. Let’s assume that it is safe to say that if someone is looking for something online, it is because they want to save time.
Your website needs to give them information fast. Selling cakes online?
I would want to know whether you do custom birthday cakes, see a few samples and the pricing.
How easy is to navigate your site to get this information?
The easier it is, the faster it will generate leads, the more business you can get. Functionality and design have to go hand in hand.
6. Is your content working as it is?
A tool like Google Analytics will tell you what content on your website is working and what isn’t. It will help you plan your content strategy.
Google Webmaster will tell you where you have broken links and site errors. Your web design agency will help you through the process.
If you have a Google Analytics account, you can run your own analysis and look at:
- Number of site visits
- The bounce rate
- Time spent on site
- Number of leads
This will be a great starting point for discussing the website redesign or revamp requirement with your agency.
7. Do You Need A Content Marketing Plan?
To keep getting new visitors, original content is critical. Over 60% of site visitors for a company feel positive towards the company if they see fresh and unique content that is reflective of the company’s values and products.
You will need to think what type of content you want up there, staying updated and fresh – blogs, marketing videos, how-to documents, social media, and graphics.
There are many possibilities that can be applied to create an effective marketing plan.
Once your content marketing plan is clear, you can decide what changes are needed on the website to implement the plan effectively.
8. What Other Marketing Can You Do?
You also need to review your current marketing efforts and identify what more you need to.
You may want to add a quarterly newsletter to your email marketing campaign.
Therefore, what needs to change on your site such that you get more email subscribers.
You will need to align your website goals to your marketing goals and vice versa.
This will ensure that your new website and marketing strategies complement each other to get maximum business benefit for you
9. The SEO Perspective
Your new website should not negatively impact the SEO work done on the existing content.
The new website should benefit from the optimization already done and not set you back in terms of online rankings.
The help of expert SEO services can ensure that your transition from old site to new without negative search engine results.
10. The Master Plan
Plan your website redesign or revamp carefully. Have a clear schedule of the milestones. This will help the website redesign company to meet your website launch date with precision.
Time your launch with a company milestone like new product launch or a trade show. You have a greater chance of getting new customers.
Plan for the future as well. What are your business goals for the future?
How many site visitors would you like to see over the years, how many leads you would like your site to generate?
What do you want people to feel when they visit your business website?
Keep these goals and aims in perspective and plan for future changes as well.
By doing this you will ensure that the redesign/revamp process does not overwhelm you.
Also, it ensures that your website is completely in sync with your business goals.
The process can be made easier when you have a website redesign expert like ColorWhistle by your side.
Having the right redesign company with you is as important as knowing what you want.
Because even if you are unsure of your website goals, you can rest assured that we will work to ensure that your website is always matching, and even exceeding, your business goals.