How to Price Your Web Design Services

How to Price Your Web Design Services

So you’ve decided to set up a web design service or agency, congratulations! That makes us colleagues and so it is our duty to welcome you to the wonderful world of designing websites for a living. This is a great gig that affords you a ton of flexibility and creativity, so we’re pretty sure you’re going to love it!

But this isn’t all just a lark. Unfortunately, in order for this to be a worthwhile endeavour you also need to have an actual business plan and then you need to execute such business plan. That means you need to think about things like overheads, profits, marketing and more.

And as a new wordpress web developer, you need to think about how you’re going to price your design service too. This can actually be one of the most difficult decisions you’ll make, so let’s take a look at how you can make the decision.

What’s a Good Price for Web Design?

A good place to start might be by looking at the market and the lay of the land. What is considered a good price for web design? What do other design agencies charge? And what is the best strategy for your pricing in terms of maximizing revenue and profits?

Actually, there is no real consistency in this regard which already doesn’t help massively. Some website design companies charge very little indeed – offering to build websites for $100 or less – while others will charge thousands of dollars for something quite basic.

This means that you can charge $2,000 per website and get away with it. But the difference is all about who your market is and the level of service you want to offer.

If you’re going to be charging thousands of dollars, then that means you’re going to be going B2B. Individuals and entrepreneurs are very unlikely to be willing to pay this kind of money for their website design but companies will simply write it off as an expense.

Making websites for companies though means that you’ll be expected to provide a certain level of professionalism and sheen and you’ll probably have to make something a lot more custom. This also means you need to be able to demonstrate that ability, which will often mean having a portfolio of similar work.

A Good Strategy

If you’re a brand new business or individual selling website design, then coming in at a high price point and targeting larger organizations is going to be difficult. This will involve charging a premium without that all important experience or portfolio. You won’t have the connections and you may not have the team or resources.

One way around this then is to simply start small and build up. If you advertise on sites like UpWork, Elance or even Warrior Forum, then you can market your business toward online entrepreneurs and marketers. They’ll likely only be able to pay relatively little for your work but the plan is to then build up a repertoire of clients, to get into some kind of flow and to eventually start going after the bigger fish once you have the head start. It also means you have a fall back if you go a while without getting business and it means that you can reinvest some of your money into marketing – which you’ll need if you’re going to get those big corporate clients.

Then you can start to charge a lot more and to create a higher standard of website. If you’re a small team, then you might consider outsourcing some of your work to overseas agencies. This way, you can lean on the expertise of companies (like ColorWhistle!) and that way create websites with all of the more advanced features that a bigger company might expect. What’s more though, is that you will also be able to scale up your business. That’s because outsourcing allows you to get the same work for a lower price, meaning that you can pass it on and keep the difference. Using agencies like ColorWhistle, you can take on a lot more high end clients this way and thereby keep increasing your revenue.

Some More Considerations

At the end of the day though, the main requirement when pricing is that your value and quality reflect the asking price. If it does, then you should have no problem charging whatever you see fit.

And other than that, it’s a matter of working out your overheads, thinking about the kind of work you want to be doing and looking at how much money you intend to pour into marketing. Always have a game plan – think not only about where you want your price to be now but how you can reinvest that money to start charging and earning more in future.

Finally, consider using different price points, packages and structures in order to attract a wider range of buyers within your target demographic!

How to Build a Mobile App for Your Business – Options and Where to Get Started

How to Build a Mobile App for Your Business – Your Options and Where to Get Started

It’s only in the last few years that nearly every business has finally realized it needs a website. Until fairly recently, countless articles would start by informing the companies reading that they should build websites for their business in order to attract more customers, make more sales and find new business opportunities.

Thankfully, that now goes without saying for most businesses and we’re generally all-too aware that this is non-optional.

But now we have a new medium that isn’t seeing the adoption it should: mobile. Creating a mobile app is a fantastic way to allow people to access content from your website and even place orders. It’s quick and easy and once installed, it means your services are only going to be a button-click away from your customers.

And this is becoming even more true since Google recently announced that for the new Android N, customers won’t actually have to install apps to their device to access their content!

The problem? Creating an app is hard. Or at least that’s the perception. And as such, a lot of companies will put it off, thinking that it won’t be worth the investment.

So allow us to open your eyes to just how simple creating a mobile app can be and what the steps you would need to take are to get started.

The Conventional Route

Granted, the conventional route when it comes to creating a mobile app is not as simple as it could be. To start with, you are generally going to need to decide whether you want to develop for iOS, Android or both. This decision should be based on the objective of your app. If it is to generate extra revenue from ads or app sales, iOS is the better choice as the iTunes App Store brings in 75% more revenue than Google’s Play Store.

But if you want to promote your business to the maximum number of people with the minimum amount of effort, then Android is the better choice. That’s because Android exists on far more handsets and is a much more open platform.

To create your app you need an IDE (Integrated Development Environment) – the software that you type your code in. This will be Xcode for iOS or Android Studio for Android. You then need to learn the basics of a programming language: Swift for Apple or Java for Android. Then you need to get to grips with the Android or iOS SDKs and you need to learn APIs like Cocoa Touch.

Okay, so this isn’t so easy. But the good news is that companies like ColorWhistle exist to help you out – and we’re affordable than you think. So if you want to go this route, just get in touch!

Other Options

The other good news is that there are plenty of alternate approaches to building apps that are much simpler and require significantly less coding. Better yet, these tools will allow you to publish to both platforms simultaneously!

One of the best options here is ‘Phone Gap’. Phone Gap is ideal because it lets you build apps using HTML, CSS and JavaScript – just the same as building a website. Then it allows you to publish those apps to both platforms. Of course this isn’t as versatile as creating an app yourself from scratch though, so if you’re looking to make something more ambitious, you’ll need to do some coding (or find someone who can).

Another option is to use the excellent ‘B4A’ and ‘B4i’ from Anywhere Software. This is an IDE that allows developers to code in a language called ‘BASIC’ – significantly easier to get to grips with than either Java or Swift. What’s more, is that the language and many of the libraries are the same whether you’re developing for iOS or Android, meaning it’s much easier to port an app from one platform to the other.

Finally, you could even consider using Unity. Unity is a tool designed for creating games and it makes it incredibly easy – you simply drag and drop pre-made elements onto the screen and set their behavior with tiny snippets of code (which is also easy enough to find).

What’s more though, is that Unity can be used to make software other than games and it’s just as easy when used in this way. You can then simply compile two versions; one for each platform. The best part Unity is free!

Conclusions

As you can see then, there are plenty of options when it comes to creating an app and even more good reasons to do so. If you struggle though, you can always get in touch and ColorWhistle will be more than happy to lend you a helping hand…

Web Design Awards – The Top Web Awards for the Best Web Designs

If you run a web design agency, then winning an award for your craft is a great way to encourage clients and hopefully reach a wider audience. And while there are no guarantees, knowing what the major web design awards are and how they operate can give you a better chance of success. To that end, we have helpfully collated some of the best web design awards on the web – as well as some tips to help give you a chance of being nominated.

Web Design Awards Websites :

  1. Awwwards.com

    http://www.awwwards.com

    Awwwards.com showcases some of the best content on the internet – which goes beyond just web design awards. Right now for instance, the site is showcasing an interactive short film! Getting involved is easy too thanks to a large ‘Submit Your Site’ option in the top right of the site. An award will give you access to over 2,000,000 unique users but unfortunately you do have to pay to enter.

  2. CSS Design Awards

    http://www.cssdesignawards.com/

    This is another great award scheme that is easy to enter (the option is right in the menu) but again will set you back an entry fee. You have a good chance of being featured here though thanks to the ‘Website of the Day’ prize, which gets around a lot of sites. There’s also a ‘Website of the Month’ and ‘Website of the Year’ up for grabs.

  3. The Best Designs

    https://www.thebestdesigns.com/

    This is a site that showcases some of the best designs on the web. It’s a great place to get inspiration as a designer as you can simply scroll through what’s on offer and this one is free to enter as well! There are separate forms for designers and agencies, so it caters nicely to industry professionals.

  4. Webby Awards

    http://webbyawards.com/winners/2015/websites/website-features-and-design/best-navigationstructure/

    The Webby Awards is an exciting website/award that actually has its own ceremony like the Oscars! If you’d like the chance to experience a little glitz and glamor, then this is one to look into. Unfortunately, entries are currently closed for the next annual awards…

  5. CSS Winner

    http://www.csswinner.com/

    Another site that makes it nice and easy to browse through previous winners and another one that’s perfect for finding inspiration. It costs to enter again but is significantly less expensive than the bigger awards in this list and rejected submissions will be refunded.

  6. The FWA

    http://www.thefwa.com/

    The FWA has some exciting awards and setups. It has a ‘site of the day’ as well as the ‘Cutting Edge Award’. The slider on the front page features some very cool animations and you can also go here to find job listings! Entry is cheaper than some other award sites and will gain you instant exposure to a very big audience. An interesting one to check out!

Web Design Awards – Tips for Winning

Looking at these award sites, it’s clear that a little originality can stand you in good stead and give you a better chance of being features. Of course you need a design that meets all modern requirements (minimalist, responsive, HD) but it also needs that something extra to stand out. But it’s a game of numbers really – the more you enter, the better chance you have of winning! Some more to try out include:

  • TheNetAwards.com
  • DesignLicks.com
  • WebsiteOfTheYear.com

Note that some of these are decided by public vote, which might significantly change the game.

May the best site win!