If you have an old blog that isn’t on WordPress, then it’s time to make the transition. There are countless important reasons for this, so let’s take a look at some of them to see why it’s worth putting in the effort. Let us see why you should move your old blog to WordPress.
Benefits of WordPress
Quite simply, if you have a website using an alternative (and less popular) CMS, or if you built your website from scratch, then you are limiting your own potential for success and making life unnecessarily complicated.
If you move your website to WordPress, then you’ll be able to benefit from all the features that come with the platform, many of which make success considerably easier.
Likely you’re familiar with some of these but let’s recap on a few:
Easy Modification and Updates
WordPress is a CMS first and foremost – i.e. a ‘Content Management System’. Its primary purpose then is to allow you to manage your content, making it much quicker and easier for you to upload new pages and posts or to organize and edit what’s already there.
All these things it does incredibly seamlessly and the result is that you’ll spend a lot less time fiddling with code and fixing the alignment of graphical elements.
Powerful Plugins and Themes from the Community
WordPress comes with a near infinite selection of plugins and themes created by the enthusiastic community.
Anyone can build for WordPress and this is something that many users have taken full advantage of. This makes any blog incredibly customizable and lets you add high-end features with no need to code any of it yourself.
In practice, this means you can add a whole forum, comments section, chat room, eCommerce store or whole new design and layout at the click of a button.
And if anything goes wrong, you’ll being able to consult with huge forums of individuals who can help. Every wordpress developer worth their salt knows how to use WordPress and it’s likely to remain relevant for decades to come.
Excellent Performance and Professional Functionality
When you use WordPress, you are using the same tool to build your website that has been used by countless others. This includes BIG blogs and websites like Forbes, the BBC, TechCrunch, The Four Hour Blog and more.
In other words, WordPress is a proven quantity and you know that it’s possible to do great things using CMS Website Conversion Services.
When you use WordPress, you know that it’s not the underlying structure of your web design that’s letting you down.
Thus you can focus on other things like your choice of theme, your content and your marketing.
In short, when you use WordPress you use what has essentially become the ‘industry standard’ CMS.
This means that everyone you work with will be familiar with it, it means that everything will be compatible and it means you know it’s at least possible to make it big.
Why go with an unknown quantity when you have that option? Sure, maybe you like have a completely custom-built website and back-end.
But why make things more difficult for yourself?
Why do all that work yourself?
If you’re serious about succeeding as a business, it
Why Not Just Start Again? Convert Your Website to WordPress
Undoubtedly then, moving to WordPress is a good move for anyone who wants to ensure the success of an old blog. But then there’s one more option: just starting again from scratch.
Whether you not you choose to go this route is entirely up-to-you but there are some compelling reasons to keep your old content, URL and branding while updating the infrastructure.
For starters, keeping your old content and domain will have SEO benefits. That content will already be indexed assuming you’ve done some basic SEO and domains tend to perform better the older they are.
When you migrate to WordPress, Google will see this as a big update that demonstrates your continued investment in the site – and this can positively affect rankings too.
What’s more, keeping old blog content will mean that your site has more to offer. Rather than having an empty ghost-town of a website for months while you gradually build up content, this will ensure your site remains a useful resource while now benefiting from a more powerful interface and UI.
The only scenario where bloggers and webmasters would do better to start again, is if they have previously engaged in unwise SEO practices, been the target of a negative SEO attack, or have reputation issues.
Even then, there are other ways to move forward without burning it all to the ground.
Moving a website to WordPress is a surprisingly seamless and easy experience, especially when you rely on a professional service like ColorWhistle.
Let us handle your migration and you’ll find that success comes much easier – it might just be the best decision you ever make for your website. After all, it’s not for no reason that this website is built using WordPress too!