Say the phrase ‘content marketing’ to many people and they will instantly assume you’re talking about blogging. For many of us, ‘content’ is a term synonymous with ‘writing’ but in fact, content can mean much more than that.
In reality, the word content means pretty much anything that you use to fill a website or blog and give it value. Thus, it can also mean any other type of media (videos, podcasts, pictures) and it can mean software (apps, programs). Branching out and taking advantage of these other types of content then, is one of the best ways to differentiate your site and to give it something additional to help it stand out.
While everyone else is dealing with writing, you can create videos, questionnaires and pictures in order to offer more value in a more memorable way. And one of the best tools of all for doing this? Infographics.
What is an Infographic?
In case you’ve been living under a rock (infographics are rather popular these days), an infographic is essentially an image that conveys qualitative or quantitative information. In other words, it’s like a pie chart or a bar graph but more engaging. More often, it will be a flow chart with images and text, or a selection of different data visualizations arranged in an attractive manner.
Either way, these infographics will condense large amounts of information and display them in such a way that it a) looks great and b) is easy to absorb from a quick glance.
The Value of Infographics
Infographics are without a doubt one of the very best tools you can use when it comes to content marketing.
Why? For starters, when you use them on your own website, infographics give your visitors a large amount of information without them having to spend time reading a block of heavy-going text. This is immediately much more engaging and is fantastic for reducing your bounce rates and getting people to stay on your website longer.
At the same time, infographics also make any blog or website look instantly more professional. It takes a lot of software, expertise and know-how to create an infographic and as such, it leaves a great impression on your visitors.
Meanwhile, infographics can also be highly useful for promoting a website in the place of guest posts. A guest post is any piece of written content that you give away to another blogger. The idea then, is that they post your content on their site for free – thus gaining more valuable information to share with their visitors – but in return they make sure to include a link back to your website so that you get a free backlink/referral.
Guest posting works well because you are getting links in exchange for something high value. But seeing as infographics are more difficult to make and seeing as they are more unique, they actually often have more value comparatively.
Finally, you can also invite other visitors to your site to publish your infographics on their own blogs and social media, as long as they include your watermark or logo at the bottom (or even tell them to include a link to your site). This method can potentially get you a huge amount of exposure – especially if it gets published by a big site or if it goes ‘viral’. And unlike publishing writing, there is no concern with ‘duplicate content’ to worry about.
How to Get Started With Infographic Marketing
So with all that in mind, you may well be considering getting started with some infographics of your own. The question then, is how do you get started with something that will really grab attention and get you the exposure you’re looking for?
The first thing to do is to pick a topic or an idea for your infographic. If you’re creating a flow-chart infographic then this is a great way to tackle a comprehensive subject in a succinct way (like a ‘cheat sheet’). If you have any large, in-depth articles on your site, then you might consider this as a good way to condense them into something more useful.
Another way to use infographics well is by looking at data from a new angle – finding an interesting correlation, comparing two different data sets, or just exposing the sheer scale of some fact or figure that will affect a lot of people. Try to create an infographic that in itself tells a story. Here is an article about tips to create an awesome infographic.
Remember to add content to the page when you publish your infographic too. Not only will this help to give the image more context and background but it will also help Google to better index your pages and thus gain you more exposure.
Finally, consider using a tool like Visualize, Canva, Google Developers or Easel.ly to create your graphics.