Sometimes it can feel a little like guesswork when you’re trying to build a following on social media – especially when you start out.
At first you’ll feel like every post you write is falling on deaf ears and after spending ages coming up with interesting things to say you’ll be met with the sound of silence in return. And what sort of content should you be focusing on anyway? And how do you get people to listen?
While it can seem like you’re just blindly fumbling about in the dark though, there is a proven method for finding success on social media and it’s perfectly possible to systemize the process to ensure rapid success.
Here we will look at how to implement the best strategy and utilize the right tools to start generating a following and taking the guesswork out of social media marketing.
The process of building a successful social media campaign is fairly straightforward when you know how. The goal is to continuously deliver value to your audience via informative and interesting posts that you upload regularly to your various accounts.
At the same time though, you also need to make sure that you have a strong brand identity across these accounts. That means that you should have the same account name, logo and imagery on Facebook and Google+ as you do on Twitter and Instagram. You should be creating multiple channels that your visitors can use to find you and using them all synergistically.
From there you should begin building your followers. This is trickiest when you’re starting out as followers beget followers – in other words, people will be more likely sign up once they see other people have.
To start those followers coming in you should make sure you have social media buttons your website or blog. That doesn’t just mean sharing buttons – but links directly to your account that your visitors can follow to find you. Alternatively you can use more elaborate widgets to showcase your channels, such as having a Twitter feed (this will have the added bonus of making your site look more active).
This is very important and while you might not think it would work, simply having those links there will be enough to gradually get some visitors seeping in.
From there you keep posting. And you can use some of the following tools and strategies to start getting even more followers as you do…
How to Grow Your Connections in Social Media?
Want to know one of the biggest motivating drives for people?
A sense of obligation!!!
That is to say that if someone feels like you’ve done something for them, they will feel compelled to do something back until they feel like they’ve done as much for you.
This powerful tip can be instrumental in building your social media following. Simply add people and they will add you back. Or, retweet their posts and they will retweet yours. It really is that easy.
That said though, you don’t want to waste your time adding millions of followers and then retweeting their stuff if you aren’t going to see any benefit from it.
That then is where a tool like Social Rank can come in very handy – this will tell you which of your followers is engaging with you the most and which of them has the biggest following of their own.
Very powerful stuff if you want to know who to retweet and who to engage with more generally!
What Social Rank also does is to illustrate the importance of quality over quantity when it comes to your social media followers.
In other words, it’s better to have one influential and active follower than a million who don’t care about you and don’t have any reach of their own.
Better yet, you want to find people to add who are potential customers – which is where something like NeedTagger comes in. This let you find people who are likely to be interested in your products or services. Unfortunately, NeedTagger is no longer serving customers – but there are alternatives still available such as LeadSift. HootSuite also has similar tools for helping you to find targeted followers.
How to Improve Your Posts in Social Media?
As you post, you also need to ensure you are keeping track of how effective those posts are so that you know whether what you’re doing is working.
Tweeter Spy is an incredibly useful tool as it lets you see which of your Tweets is bringing in the most traffic. Likewise, LikeAlyzer lets you see which of your Facebook posts are successful and what your competition is doing – as well as providing you with actionable tips for your own page.
In general, make sure that your posts are using popular hashtags and that they’re focused on hot topics. Buzz Sumo is a very useful tool that will enable you to easily see what topics are currently popular while you can see trending tags on Twitter itself. Of course you can also use tools like Buffer to save you time actually posting (it lets you queue posts).
Don’t Give Up!
Hopefully these tips will have helped you to start feeling more confident in your social media campaign.
If you find you aren’t a hit overnight though don’t worry – these things take time and a combination of trial and error and lots of data will only help you to refine your strategy.
This isn’t an art, it’s a science and once you get the hang of it it’s an incredibly powerful tool for you to leverage.