Are Web Designs Getting In The Way Of SEO?

Are Web Designs Getting In The Way Of SEO?

Updated : August 7, 2017

Humans are judgmental by nature. We judge people by their hairstyle, their dressing, and even their knowledge of the Friends trivia. Whatever it is, you name it and people are judging you based on it.

The fact that potential clients will judge your business based on your website design is the main reason we address our clients on the importance of having fantastic web designs.

Similarly, even search engines make assumptions about your business based on their first impression of your website. So, bad web designs equals to a bad search engine ranking.

SEO is not only about optimizing your website with keywords but, it is also about providing users with a good experience. Obviously, web designs and web development must be your major targets. But, if you want your website to earn the top spot in search engines, you need to follow these rules.

  1. Page speed

People must understand that if a website is heavier, it will be difficult to be indexed by search engine crawlers. The size of your image, banners, multimedia, and content determine the overall loading speed of your website pages.

According to Google, a good page load speed is somewhere between 1-2 seconds. This means that if a crawler visits your page to retrieve information, page load speed must be fast so that your information can be indexed quickly.

What can be done?

  • Minimize HTTP requests
  • Reduce server response time
  • Optimize images and CSS delivery
  • Reduce the number of plugins used in your website
  • Reduce redirects
  1. Responsive design

More people are using smart phones and tablets to browse the internet. This is why it has become increasingly important to create a website that works across multiple platforms. Also, most of the search engines including Google love a responsive website. So it is wise to pay attention to what they love.

Getting help from web design services will be highly beneficial because if a website doesn’t work on mobile/tablets, bounce rate problems will occur. Search engines will easily interpret high bounce rates as a sign that the content is too stripped down/disclaimer from the content in desktop sites, and likely lead to poor ranking.

What can be done?

  • Make use of prototyping software
  • Refer to search engines design standards
  • Build a toolkit of frameworks
  • Test code snippets and template
  • Use parallel scrolling

responsive web design

  1. Proper HTML coding

HTML is one of the most favored languages by search engines. It is the underlying code that is used to create web pages and the foundation of a beautiful website.

Content management systems such as WordPress automatically generate HTML for your content. However, there might be errors with these self-generated HTML codes, and it could become a problem if your website has a lot of content.

What can be done?

  • Make sure you manually check tags such as meta title, meta description, h1 h2 h3 and other heading tags
  • HTML to text ration should be between 25-70%
  • Delete unnecessary divs
  • CSS and Javascript must be external
  • Use SEO auditing tool to check for coding errors
  1. Domain name must be optimized

One of the important decisions that have to be made while starting a website is choosing a domain name. This choice will impact the success of a website in major areas such as SEO and SMM.

As search engine algorithms have changed, the importance of domain name keywords has also evolved. For instance, if you sell houses online via a domain name cheaphouse.com, it can be good for your SEO but, it will affect your reputation in the market. Also keep in mind that such domain names may be already taken or very expensive to buy.

What can be done?

  • Find out existing words like Amazon.com and popsugar.com with the help of a thesaurus
  • You can create catchy new words like Google, Bing, Digg, and Quora
  • Do not pick an exact-match domain
  • Use your brand name as your domain name
  • Combine the sound and meaning of two (portmanteaus) and create words like Groupon, Netflix, and Infosys
  1. User experience

Both SEO and user experience (UX) deal with how a user feels online. Only humans can understand text, images, and videos. Search engines rely on meta information to rank a page. They consider keywords, links, and site structure but also sneakily access linking pattern and user engagement of a site. This is why UX is the main indirect source to measure a site’s popularity.

Focusing mainly on visitors is UX optimization. So whatever changes you make to your website, the visitor has to be kept in your mind.

What can be done?

  • Site must be easy to navigate
  • Content must be optimized for both SEO and UX
  • Build links to/from authoritative sites in your field
  • See how easily users can reach your sites important pages (internal linking)
  • Concentrate on title tags, URLs/breadcrumbs, and Meta descriptions to get more clicks

Wrapping up

To earn the top spot on any search engine you must show that you are the most deserving website. For that, you must give importance to web designs, authenticity, and offer outstanding value to users.

If search engines find that your website is lacking essential features, your ranking will be affected and no one will ever find you. So plan the perfect marriage between SEO and website design to run a successful business.

Summary

About the Author

Sankar

The founder and mastermind behind ColorWhistle is Sankarnarayan, a professional with over twelve years of experience and a passion for website design services and digital marketing services.

Our team has a wide range of skills and expertise and we always put our clients’ satisfaction first.

This is what sets us apart from the competition – an eye for detail and the best website development services from the start to the completion of your project.