Modern Logo Design

Modern Logo Design Inspiration

Updated : October 6, 2017

Modern logo design

Modern logo design is crafting a brand’s visual identity to make a lasting first impression. It will influence a customer’s perception, purchase decision, and overall attitude towards a product.
A modern logo design must have the following qualities:
• Simple
• Minimalistic
• Easily identifiable
• Rememberable
• Recognizable
• Related to the brand

The most creative and inspiring curated modern logo designs around the globe.

Your website or business logo design is what people and site visitors will remember to associate with you forever. Therefore, developing a fantastic logo is a big endeavor. Knowledge of latest design techniques is essential to the creation of a logo that is unforgettable.

A logo speaks about your business, about your product, about your services. It must speak to your customer.

Something like the logos below tells you why a great logo design can make all the difference to you and your business.

If you are starting a new business or thinking of revamping your existing logo, we have put together a set of logo designs that we hope will inspire you in your quest for the perfect logo design for your business. Do take a few seconds to let us know via comments, which one you think is your favourite.

Modern logo design of Firefox

The web browser Firefox’s logo has evolved a lot through these times. Now the logo is very popular for its clean and distinctive look.

modern logo design - firefox

https://www.logaster.com/blog/firefox-logo/

Modern logo design of Nike

The ever popular, ever simple logo of all times is Nike. The simple swoosh is a strong representation of victory and it carried with it a very strong brand identity. Read a detailed article here about how this logo has evolved to be one of the strongest with an even stronger client base.

modern logo design - nike

Modern logo design of Volkswagen

The logo of Volkswagen, as is seen currently, is a simple representation of the initials of the company. While “Volks” in German stands for people, “Wagen” stands for car. Originally, the logo is said to have been designed in 1938. Read from the below article about how this logo has evolved through times.

modern logo design - volkswagen

https://medium.com/content-shailee/evolution-of-the-volkswagen-logo-25fe01229f2f#.2yss19dmc

Modern logo design of Shell

This company which was found on 28th May 1937, has a track record of elegant, modern branding over the years, which did not undergo any major change in branding but slight tweaks and modifications to suit the current trend then.

modern logo design inspirations - shell

Modern logo design of VAIO

Vaio by Sony has a hidden meaning in it, which will wow / inspire any designer. The logo integrates the ideas of analog and digital technology into one, using the V and A to represent an analog wave, and the I and O to represent binary from the digital world.

Modern Logo Design SONY VAIO

Modern logo design of Baskin Robbins

modern logo design inspirations - baskin robbins

Baskin Robbins reworked on their logo thrice and 31 is the key there. The number of flavors they serve. Read here the interesting story of Baskin Robbins logo evolution over a period of time.

Modern logo design of Elefont

Elefont logo stands straight forward with the clever use of negative space. The logo is very clean and simple and the negative space clearly denotes the trunk of an elephant. Logos like these are clear inspiration for anyone who is looking to brand their ideas.

modern logo design - elefont

Modern logo design of Spartan

Looking head on, it appears to be a golfer who has just completed a drive, no doubt in the middle of the fairway! However, when you look at a side profile, the helmet of a Spartan warrior appears. Nice dual symbolism works well for this logo.

modern logo design inspirations - spartan

Modern logo design of Fedex

The most interesting fact about the FedEx logo is that it creates an optical illusion; if you observe closely between the ‘E’ and the ‘X’, you’ll notice a presence of an arrow there. The arrow represents the speedy and accurate service of the company. The arrow was formed after 200 FedEx logos were already designed and reviewed by Lindon.
Read the full article here.

modern logo design - fedex

Modern logo design of LG

LG is the brand that is Delightfully Smart. “Life’s Good” slogan, and futuristic logo are a great representation of what we stand for.
Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.

modern logo design - lg

Read Here what LG themselves have to say about their brand identity

Modern logo design of Adidas

modern logo design - adidas

The word mark that Adidas has used since 2005 goes back to the simplicity of the three stripes and is said to represent quality and leadership, and maintains flexibility for the future. Adidas is now just one company in the Adidas Group, which also includes Reebok and TaylorMade.

http://www.creativebloq.com/logo-design/how-adidas-logo-earned-its-stripes-11135390

Modern logo design of Fisherprice

One of the better-known lines of Fisher-Price is their Little People toys, which include various sets of buildings and vehicles with their respective “people” figures, which used to be made of wood and metal but are now made of plastic.The brand design is clear and easily remember able even by the kids.

modern logo design - fisher price

Modern logo design of WWF

The inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1961, when WWF was being created.

Aware of the need for a strong, recognisable symbol that would overcome all language barriers, WWF’s founders agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent logo.

Read here about the rough sketches and way the logo evolved.

Modern logo design of WWF

Modern logo design of Starbucks

"<yoastmark

The current version of the Starbucks logo was unveiled in 2011, as part of the company’s 40th anniversary. The revised, streamlined logo received harsh criticism from design experts and popular audiences alike. The controversial “wordless” redesign removed the outer green circle that featured the “Starbucks Coffee” brand name, while enlarging the inner siren. But still this is a good logo with clean lines and which will always be remembered by everyone.

http://www.logodesignlove.com/starbucks-logo-evolution

Modern logo design of American Airlines

Modern logo design of American Air Lines

American Airlines has had the same logo for forty-five years. That’s definitely a pretty impressive stretch! They’ve decided to hang up their Helvetica though and look to not only a new typeface, but a new eagle and even a new livery design.

Read here to see the logic behind the new design and whether or not I think it’s another chapter in a long line of recent brand redesigns gone bad.

Modern logo design of AirBNB

The most popular airbnb, when came up with a logo revamp in 2014, there were a lot of likes and dislikes for the new logo. Though, a good amount of people were totally against this revamp, this logo is one of the clever logos that brings together all the keywords the company is associated with.

Read from the article below about this logo revamp and brand development by the DesignStudio.

airbnb logo - colorwhistle

http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php#.WCVg6NJ97Gg

List of Curated Modern Logo Design

There are quite a few more, which are really attractive and have used clean lines, negative spaces, overlapping texts etc to make their logo look attractive in their own way. Some examples are below..

Curated Modern Logo Design

We at ColorWhistle, are also very keen when it comes to branding. We listen to the customer stories carefully and come up with the right solution for any business. Here are few examples from our branding team. You can view more of our works here.

Curated Modern Logo Design
http://logowhistle.com/logo-design-process/

Here are a few articles about how a branding identity is developed in ColorWhistle.
http://logowhistle.com/blog/the-story-of-mediator-academy-casestudy/

Read about the process we follow at ColorWhistle to design a logo
http://logowhistle.com/logo-design-process/

A great design requires a great designer who also has a understanding of your business. If you have found your inspiration or are keen to discuss possibilities, we would be happy to help you with your logo design quest.  After all when words fail, logos speak! Start your rebranding by choosing the right logo design agency so that others get inspired by your branding.

The best way to get inspired is, GET STARTED.

Summary

About the Author

Sankar

The founder and mastermind behind ColorWhistle is Sankarnarayan, a professional with over twelve years of experience and a passion for website design services and digital marketing services.

Our team has a wide range of skills and expertise and we always put our clients’ satisfaction first.

This is what sets us apart from the competition – an eye for detail and the best website development services from the start to the completion of your project.